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Journal of Marketing for Higher Education / Taylor & Francis Journals


0.31

Impact Factor

0.32

5-Years IF

3

5-Years H index

Main indicators


Raw data


IF AIF IF5 DOC CDO CCU CIF CIT D2Y C2Y D5Y C5Y %SC CiY II AII
19900.1000 (%)0.04
19910.09000 (%)0.04
19920.09000 (%)0.04
19930.1000 (%)0.05
19940.11000 (%)0.05
19950.2000 (%)0.07
19960.232323600 (%)0.09
19970.27184152323 (%)0.09
19980.29297084141 (%)0.1
19990.327774770 (%)0.13
20000.42310023677 (%)0.15
20010.41111130100 (%)0.15
20020.421212313488 (%)0.18
20030.441714022382 (%)0.19
20040.4971472970 (%)0.2
20050.531115832470 (%)0.21
20060.511617411858 (%)0.2
20070.040.450.02818240.021271631 (%)0.18
20080.481219442459 (%)0.2
20090.4710204132054 (%)0.19
20100.451421840.0272257 (%)0.16
20110.521122952460 (%)0.2
20120.550.021424330.01325551 (%)0.2
20130.040.620.071225580.039251614 (%)0.22
20140.640.031527060.02726612 (%)0.21
20150.070.690.051428450.023272663 (%)0.22
20160.310.850.32284540.192996621 (%)0.26
IF: Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for series in RePEc in year y
IF5: Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CCU: Cumulative number of citations to papers published until year y
CIF: Cumulative impact factor
CIT: Number of citations to papers published in year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y

 

50 most cited documents in this series:


#YearTitleCited
12013Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding. (2013). Watkins, Brandi A. ; Gonzenbach, William J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:1:p:15-33.

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9
22009Prospective Students Perceptions of University Brands: An Empirical Study. (2009). Ali-Choudhury, Rehnuma ; Bennett, Roger . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:85-107.

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6
32009Education as Service: The Understanding of University Experience Through the Service Logic. (2009). Irene C. L. Ng, ; Forbes, Jeannie ; Irene C. L. Ng, ; Irene C. L. Ng, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:38-64.

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4
41996University Marketing: A Professional Service Organization Perspective. (1996). Frankwick, Gary L. ; Licata, Jane . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:7:y:1996:i:2:p:1-16.

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3
52005Factors Influencing International Students Choice of an Education Destination--A Correspondence Analysis. (2005). Taylor, Ruth ; Quintal, Vanessa ; Shanka, Tekle . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:15:y:2005:i:2:p:31-46.

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3
61998University Image: The Benefits of Assessment and Modeling. (1998). Harless, Clayton ; Turrisi, Rob ; Landrum, Eric R.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:9:y:1998:i:1:p:53-68.

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3
72014Identifying and analyzing touchpoints for building a higher education brand. (2014). Jacob, Isaac ; Yadav, Neha ; Khanna, Monica . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:122-143.

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3
82011Potential of the social media as instruments of higher education marketing: a segmentation study. (2011). Constantinides, Efthymios ; Marc C. Zinck Stagno, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:1:p:7-24.

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3
92012Modeling antecedents of student loyalty in higher education. (2012). Sampaio, Claudio Hoffmann ; Perin, Marcelo Gattermann . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:101-116.

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2
102009Social Networking as an Admission Tool: A Case Study in Success. (2009). Ruschman, Doug ; Hayes, Thomas J. ; Walker, Mary M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:2:p:109-124.

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2
111997A Reconceptualization of the Marketing Mix: Using the 4 Cs to Improve Marketing Planning in Higher Education. (1997). Wasmer, D. J. ; Stevenson, Julie ; Williams, James R.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1997:i:2:p:29-35.

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2
122014Branding a state university: doing it right. (2014). Acciardo, Linda A. ; Dholakia, Ruby Roy . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:144-163.

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2
132010The influence of organizational image on college selection: what students seek in institutions of higher education. (2010). Pampaloni, Andrea M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:19-48.

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2
142003Key Elements of a Successful Drive Toward Marketing Strategy Making. (2003). Cann, Cynthia W. ; George, Marie A.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:13:y:2003:i:1-2:p:1-15.

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2
152008SERVMO: A Measure for Service-Driven Market Orientation in Higher Education. (2008). Voon, B. H.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:17:y:2008:i:2:p:216-237.

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2
162015Student co-creation behavior in higher education: the role of satisfaction with the university experience. (2015). Elsharnouby, Tamer H. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:238-262.

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2
171998MBA Quality Signals. (1998). Chapman, Randall G.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1998:i:4:p:29-48.

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2
182012Students trust, value and loyalty: evidence from higher education in Brazil. (2012). Sampaio, Claudio Hoffmann ; Perin, Marcelo Gattermann ; Kleinowski, Hamilton . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:83-100.

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2
192009Higher Education Institutions: Satisfaction and Loyalty among International Students. (2009). Paswan, Audhesh K. ; Ganesh, Gopala . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:65-84.

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2
201998Student as Customer: Factors Affecting Satisfaction and Assessments of Institutional Quality. (1998). Browne, Beverly A. ; Kaldenberg, Dennis O.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1998:i:3:p:1-14.

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2
211996Graphical Representation of University Image: A Correspondence AnalysisJournal of Marketing for Higher Education. (1996). Shemwell, Donald J. ; Yavas, Ugar . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:7:y:1996:i:2:p:75-84.

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2
222010Branding MBA programs: the use of target market desired outcomes for effective brand positioning. (2010). Nadeau, John ; Heslop, Louise A.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:85-117.

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2
232009The Impact of Quality on Satisfaction, Revenue, and Cost as Perceived by Providers of Higher Education. (2009). Shah, Abhay . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:2:p:125-141.

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2
242000Characterizing the Decision Process Leading to Enrollment in Doctoral Programs: Theory, Application, and Practice. (2000). Stiber, Gregory F.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:10:y:2000:i:1:p:13-26.

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1
252014Do professors have customer-based brand equity?. (2014). Jillapalli, Ravi K.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:22-40.

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1
262008Positioning in Market Space: The Evaluation of Swedish Universities Online Brand Personalities. (2008). Saheli-Sangari, Esmail ; Opoku, Robert A. ; Hultman, Magnus . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:18:y:2008:i:1:p:124-144.

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1
272010Contextual influences: building brand community in large and small colleges. (2010). Koenig, Harold F. ; McAlexander, Harry J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:69-84.

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1
281998Differences in College Choice Criteria Between Deciding Students and Their Parents. (1998). Broekemier, Greg M. ; Seshadri, Srivatsa . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:9:y:1998:i:3:p:1-13.

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1
292013Overcoming potential negative consequences of customer orientation in higher education: closing the ideological gap. (2013). Nguyen, Adam ; Rosetti, Joseph . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:2:p:155-174.

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1
302014UK higher education viewed through the marketization and marketing lenses. (2014). Nedbalova, Eva ; Greenacre, Luke ; Schulz, John . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:2:p:178-195.

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1
312011The role of culture, competitiveness and economic performance in explaining academic performance: a global market analysis for international student segmentation. (2011). Baumann, Chris . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:2:p:181-201.

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1
322008University Student Satisfaction: An Empirical Analysis. (2008). Christopher E. C. Gan, ; Kao, Tzu-Hui ; Clemes, Michael D.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:17:y:2008:i:2:p:292-325.

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1
331996Employer Expectations from a Business Education. (1996). Karakaya, Fahri . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:7:y:1996:i:1:p:9-16.

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1
342014Academic sell-out: how an obsession with metrics and rankings is damaging academia. (2014). Gruber, Thorsten . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:2:p:165-177.

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1
351997Perceptions of Quality of Higher Education: An Exploratory Study of High School Guidance Counselors. (1997). Chiagouris, Larry ; Plank, Richard E.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1997:i:1:p:55-67.

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1
362011Sex doesnt matter: the role of gender in the formation of student-university relationships. (2011). Bowden, Jana ; Wood, Leigh . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:2:p:133-156.

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1
372010The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students. (2010). Carvalho, Sergio W.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:145-165.

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1
382002The Current State of Marketing Activity Among Higher Education Institutions. (2002). Newman, Cynthia M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:12:y:2002:i:1:p:15-29.

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1
392014Constructing a brand identity scale for higher education institutions. (2014). Goi, Chai Lee ; Wong, David . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:59-74.

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1
401997Repositioning Colleges Using Changing Student Quality Perceptions: An Exploratory Analysis. (1997). Comm, Clare L. ; LaBay, Duncan G.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:7:y:1997:i:4:p:21-34.

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1
412014Does branding impact student recruitment: a critical evaluation. (2014). Bock, Dora E. ; Poole, Sonja Martin ; Joseph, Mathew . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:11-21.

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1
422007Retaining a Legacy While Avoiding Trademark Infringement: A Case Study of One Universitys Attempt to Develop a Consistent Athletic Brand Identity. (2007). Alessandri, Sue Westcott . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:17:y:2007:i:1:p:147-167.

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1
432015Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership. (2015). Sujchaphong, Narissara ; Melewar, T C ; Nguyen, Bang . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:204-237.

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1
442010A market segmentation approach for higher education based on rational and emotional factors. (2010). Pergelova, Albena ; Rialp, Josep ; Angulo, Fernando . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:1-17.

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1
452012African universities in the global knowledge economy: the good and ugly of internationalization. (2012). Jowi, James Otieno . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:153-165.

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1
462000Ranking of Canadian Universities: A New Marketing Tool. (2000). Page, Stewart . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:10:y:2000:i:2:p:59-69.

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1
472014Swayed by the logo and name: does university branding work?. (2014). Idris, Muhammad Zaffwan ; T. W. Allan Whitfield, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:41-58.

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1
482014How branding process activities impact brand equity within Higher Education Institutions. (2014). Omar, Maktoba ; Williams, Robert L.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:1-10.

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1
492006Understanding MBA Consumer Needs and the Development of Marketing Strategy. (2006). Ingenito, Cristina ; Thomson, Scott ; Krimm, Paul ; Anderson, Murphy ; Dailey, Lynn ; Duffy, David . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:16:y:2006:i:1:p:143-158.

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1
502014Applying brand management to higher education through the use of the Brand Flux Model-super-™ - the case of Arcadia University. (2014). Omar, Maktoba ; Williams, Robert L.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:2:p:222-242.

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1

50 most relevant documents in this series (papers most cited in the last two years)


#YearTitleCited
12013Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding. (2013). Watkins, Brandi A. ; Gonzenbach, William J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:1:p:15-33.

Full description at Econpapers || Download paper

9
22009Prospective Students Perceptions of University Brands: An Empirical Study. (2009). Ali-Choudhury, Rehnuma ; Bennett, Roger . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:85-107.

Full description at Econpapers || Download paper

4
32009Education as Service: The Understanding of University Experience Through the Service Logic. (2009). Irene C. L. Ng, ; Forbes, Jeannie ; Irene C. L. Ng, ; Irene C. L. Ng, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:38-64.

Full description at Econpapers || Download paper

3
42014Identifying and analyzing touchpoints for building a higher education brand. (2014). Jacob, Isaac ; Yadav, Neha ; Khanna, Monica . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:122-143.

Full description at Econpapers || Download paper

3
52011Potential of the social media as instruments of higher education marketing: a segmentation study. (2011). Constantinides, Efthymios ; Marc C. Zinck Stagno, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:1:p:7-24.

Full description at Econpapers || Download paper

3
62009Social Networking as an Admission Tool: A Case Study in Success. (2009). Ruschman, Doug ; Hayes, Thomas J. ; Walker, Mary M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:2:p:109-124.

Full description at Econpapers || Download paper

2
71998University Image: The Benefits of Assessment and Modeling. (1998). Harless, Clayton ; Turrisi, Rob ; Landrum, Eric R.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:9:y:1998:i:1:p:53-68.

Full description at Econpapers || Download paper

2
82009The Impact of Quality on Satisfaction, Revenue, and Cost as Perceived by Providers of Higher Education. (2009). Shah, Abhay . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:2:p:125-141.

Full description at Econpapers || Download paper

2
92015Student co-creation behavior in higher education: the role of satisfaction with the university experience. (2015). Elsharnouby, Tamer H. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:238-262.

Full description at Econpapers || Download paper

2
102003Key Elements of a Successful Drive Toward Marketing Strategy Making. (2003). Cann, Cynthia W. ; George, Marie A.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:13:y:2003:i:1-2:p:1-15.

Full description at Econpapers || Download paper

2
112014Branding a state university: doing it right. (2014). Acciardo, Linda A. ; Dholakia, Ruby Roy . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:144-163.

Full description at Econpapers || Download paper

2
121996University Marketing: A Professional Service Organization Perspective. (1996). Frankwick, Gary L. ; Licata, Jane . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:7:y:1996:i:2:p:1-16.

Full description at Econpapers || Download paper

2
131998Student as Customer: Factors Affecting Satisfaction and Assessments of Institutional Quality. (1998). Browne, Beverly A. ; Kaldenberg, Dennis O.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1998:i:3:p:1-14.

Full description at Econpapers || Download paper

2

Citing documents used to compute impact factor 9:


YearTitle
2016Reciprocal transfer of brand identity and image associations arising from higher education brand extensions. (2016). Liu, Martin J ; Yen, Dorothy A ; Yuan, Ruizhi ; Luo, Jun . In: Journal of Business Research. RePEc:eee:jbrese:v:69:y:2016:i:8:p:3069-3076.

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2016Antecedents and consequences of university brand identification. (2016). Sadeque, Saalem ; Balaji, M S ; Roy, Sanjit Kumar . In: Journal of Business Research. RePEc:eee:jbrese:v:69:y:2016:i:8:p:3023-3032.

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2016Comportamiento del consumidor en la co-creación de valor y su relación con la satisfacción en el entorno universitario: una aplicación a la Universidad de Ibagué (Colombia). (2016). Moreno, Blanca Astrid ; Calderon, Haydee . In: REVISTA FACULTAD DE CIENCIAS ECONÓMICAS. RePEc:col:000180:015272.

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2016Brand meaning in higher education: Leaving the shallows via deep metaphors. (2016). Elliot, Esi A ; Wilson, Elizabeth J. In: Journal of Business Research. RePEc:eee:jbrese:v:69:y:2016:i:8:p:3058-3068.

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2016The role of brand attachment strength in higher education. (2016). Papagiannidis, Savvas ; Dennis, Charles ; Bourlakis, Michael ; Alamanos, Eleftherios . In: Journal of Business Research. RePEc:eee:jbrese:v:69:y:2016:i:8:p:3049-3057.

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2016Competition and strategy in higher education: Managing complexity and uncertainty. (2016). Kaplan, Andreas ; Pucciarelli, Francesca . In: Business Horizons. RePEc:eee:bushor:v:59:y:2016:i:3:p:311-320.

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2016Reciprocal transfer of brand identity and image associations arising from higher education brand extensions. (2016). Liu, Martin J ; Yen, Dorothy A ; Yuan, Ruizhi ; Luo, Jun . In: Journal of Business Research. RePEc:eee:jbrese:v:69:y:2016:i:8:p:3069-3076.

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2016Reputation in higher education: A fuzzy set analysis of resource configurations. (2016). Plewa, Carolin ; Conduit, Jodie ; Karpen, Ingo O ; Ho, Joanne . In: Journal of Business Research. RePEc:eee:jbrese:v:69:y:2016:i:8:p:3087-3095.

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2016The added value of brand alliances in higher education. (2016). Kalafatis, Stavros P ; Singh, Jaywant ; Riley, Debra ; Ledden, Lesley. In: Journal of Business Research. RePEc:eee:jbrese:v:69:y:2016:i:8:p:3122-3132.

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Recent citations (cites in year: CiY)


Recent citations received in 2015

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Recent citations received in 2014

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Recent citations received in 2013

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Warning!! This is still an experimental service. The results of this service should be interpreted with care, especially in research assessment exercises. The processing of documents is automatic. There still are errors and omissions in the identification of references. We are working to improve the software to increase the accuracy of the results.

Source data used to compute the impact factor of RePEc series.

CitEc is a RePEc service, providing citation data for Economics since 2001. Sponsored by INOMICS. Last updated December, 1st 2017. Contact: CitEc Team