Citation analysis for Journal of Advertising Research / Cambridge University Press

Journal of Advertising Research / Cambridge University Press

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Impact Factor

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5-Years IF

5-Years H index

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ]
[more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators

Raw data

	IF	AIF	IF5	DOC	CDO	CCU	CIF	CIT	D2Y	C2Y	D5Y	C5Y	%SC	CiY	II	AII
1990		0.1			0				0		0		(%)			0.04
1991		0.1			0				0		0		(%)			0.04
1992		0.09			0				0		0		(%)			0.04
1993		0.11			0				0		0		(%)			0.05
1994		0.12			0				0		0		(%)			0.04
1995		0.19			0				0		0		(%)			0.07
1996		0.23		8	8	1	0.13	7	0		0		(%)			0.09
1997		0.26			8				8		8		(%)			0.09
1998		0.28			8				8		8		(%)			0.1
1999		0.32			8				0		8		(%)			0.13
2000		0.39		22	30			39	0		8		(%)			0.15
2001		0.39			30				22		30		(%)			0.14
2002		0.4			30				22		22		(%)			0.17
2003		0.43		45	75	1	0.01	140	0		22		(%)			0.18
2004	0.04	0.48	0.03	39	114	2	0.02	113	45	2	67	2	(%)			0.19
2005	0.05	0.52	0.04	44	158	4	0.03	120	84	4	106	4	(%)			0.2
2006	0.01	0.51	0.03		158	4	0.03		83	1	128	4	(%)			0.2
2007	0.05	0.45	0.11		158	18	0.11		44	2	128	14	(%)			0.18
2008		0.48	0.2		158	29	0.18		0		128	25	(%)			0.2
2009		0.49	0.24		158	36	0.23		0		83	20	(%)			0.19
2010		0.46	0.14		158	29	0.18		0		44	6	(%)			0.17
2011		0.49			158	37	0.23		0		0		(%)			0.19
2012		0.52			158	34	0.22		0		0		(%)			0.19
2013		0.58			158	44	0.28		0		0		(%)			0.2
2014		0.6			158	44	0.28		0		0		(%)			0.2
2015		0.61			158	41	0.26		0		0		(%)			0.19
2016		0.68			158	60	0.38		0		0		(%)			0.2
2017		0.73			158	44	0.28		0		0		(%)			0.22

IF:	Impact Factor: C2Y / D2Y
AIF:	Average Impact Factor for series in RePEc in year y
IF5:	Impact Factor: C5Y / D5Y
DOC:	Number of documents published in year y
CDO:	Cumulative number of documents published until year y
CCU:	Cumulative number of citations to papers published until year y
CIF:	Cumulative impact factor
CIT:	Number of citations to papers published in year y
D2Y:	Number of articles published in y-1 plus y-2
C2Y:	Cites in y to articles published in y-1 plus y-2
D5Y:	Number of articles published in y-1 until y-5
C5Y:	Cites in y to articles published in y-1 until y-5
%SC:	Percentage of selft citations in y to articles published in y-1 plus y-2
CiY:	Cites in year y to documents published in year y
II:	Immediacy Index: CiY / Documents.
AII:	Average Immediacy Index for series in RePEc in year y

50 most cited documents in this series:

#	Year	Title	Cited
1	2004	Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email. (2004). Perry, David ; LEWIS, REGINA ; RAMAN, NIRANJAN ; MOBILIO, LYNNE ; PHELPS, JOSEPH E.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:04:p:333-348_04. Full description at Econpapers \|\| Download paper	37
2	2003	Gender and E-Commerce: An Exploratory Study. (2003). HARRIS, MARY ANN ; RODGERS, SHELLY. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:322-329_03. Full description at Econpapers \|\| Download paper	17
3	2000	How Personality Makes a Difference. (2000). Plummer, Joseph T.. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:79-84_00. Full description at Econpapers \|\| Download paper	15
4	2000	How Personality Makes a Difference. (2000). Plummer, Joseph T. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:79-83_00. Full description at Econpapers \|\| Download paper	15
5	2000	Observations: Building Brand Equity by Managing the Brand&s Relationships. (2000). Blackston, Max. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:101-105_00. Full description at Econpapers \|\| Download paper	14
6	2004	Sports Celebrity Influence on the Behavioral Intentions of Generation Y. (2004). Bush, Alan J. ; MARTIN, CRAIG A.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:108-118_04. Full description at Econpapers \|\| Download paper	14
7	2005	Corporate Reputation: What Do Consumers Really Care About?. (2005). PAGE, GRAHAM ; FEARN, HELEN. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:305-313_05. Full description at Econpapers \|\| Download paper	14
8	2005	A Managerial Investigation into the Product Placement Industry. (2005). Russell, Cristel Antonia ; BELCH, MICHAEL. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:73-92_05. Full description at Econpapers \|\| Download paper	13
9	2003	Practitioners Evolving Views on Product Placement Effectiveness. (2003). PARDUN, CAROL J. ; McKEE, KATHY BRITTAIN ; KARRH, JAMES A.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:138-149_03. Full description at Econpapers \|\| Download paper	13
10	2003	The Impact of Content and Design Elements on Banner Advertising Click-through Rates. (2003). HERSHBERGER, EDMUND K. ; LOHTIA, RITU ; Donthu, Naveen. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:04:p:410-418_03. Full description at Econpapers \|\| Download paper	12
11	2003	Factors Affecting Online Advertising Recall: A Study of Students. (2003). Danaher, Peter ; MULLARKEY, GUY W.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:252-267_03. Full description at Econpapers \|\| Download paper	11
12	2004	Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness. (2004). Libai, Barak ; Lemon, Katherine N. ; HOGAN, JOHN E.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:03:p:271-280_04. Full description at Econpapers \|\| Download paper	11
13	2003	Effects of Structural and Perceptual Factors on Attitudes toward the Website. (2003). LEE, GUIOHK ; McMILLAN, SALLY J. ; HWANG, JANG-SUN. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:04:p:400-409_03. Full description at Econpapers \|\| Download paper	11
14	2003	Message Order Effects and Gender Differences in Advertising Persuasion. (2003). BRUNEL, FR D RIC F., ; NELSON, MICHELLE R.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:330-341_03. Full description at Econpapers \|\| Download paper	9
15	2003	Developing a Scale to Measure the Interactivity of Websites. (2003). Liu, Yuping . In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:207-216_03. Full description at Econpapers \|\| Download paper	9
16	2003	Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students. (2003). Dahl, Darren W. ; Manchanda, Rajesh V. ; FRANKENBERGER, KRISTINA D.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:268-280_03. Full description at Econpapers \|\| Download paper	9
17	2004	The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth. (2004). Pruitt, Stephen ; Clark, John ; Cornwell, Bettina T.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:03:p:281-296_04. Full description at Econpapers \|\| Download paper	9
18	2004	Will Internet Users Pay for Online Content?. (2004). Dou, Wenyu . In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:04:p:349-359_04. Full description at Econpapers \|\| Download paper	9
19	2003	Highly Coupon and Sale Prone Consumers: Benefits Beyond Price Savings. (2003). GARRETSON, JUDITH A. ; Burton, Scot . In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:162-172_03. Full description at Econpapers \|\| Download paper	8
20	2005	Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing. (2005). Farrelly, Francis ; GREYSER, STEPHEN A. ; Quester, Pascale. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:339-348_05. Full description at Econpapers \|\| Download paper	8
21	2005	Ten Years of Learning on How Online Advertising Builds Brands. (2005). HOLLIS, NIGEL. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:02:p:255-268_05. Full description at Econpapers \|\| Download paper	8
22	2005	Comparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor Advertising. (2005). HERRINGTON, DUNCAN J. ; DEMPSEY, WILLIAM A.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:60-72_05. Full description at Econpapers \|\| Download paper	8
23	2005	An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes. (2005). CLOSE, ANGELINE GRACE ; Finney, Zachary R. ; SNEATH, JULIE Z.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:04:p:373-381_05. Full description at Econpapers \|\| Download paper	7
24	2004	Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden. (2004). TOMKOVICK, CHUCK ; Yelkur, Rama ; TRACZYK, PATTY. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:143-159_04. Full description at Econpapers \|\| Download paper	7
25	2005	Managing Media and Advertising Change with Integrated Marketing. (2005). CALDER, BOBBY J. ; MALTHOUSE, EDWARD C.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:04:p:356-361_05. Full description at Econpapers \|\| Download paper	6
26	2005	Brand Equity Implications of Joint Branding Programs. (2005). LEBAR, ED ; AKSEHIRLI, ZEYNEP ; BUEHLER, PHIL ; SAWICKA, MONIKA ; Keller, Kevin Lane ; RICHEY, KEITH. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:04:p:413-425_05. Full description at Econpapers \|\| Download paper	6
27	2005	Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer. (2005). THWAITES, DES ; CHADWICK, SIMON. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:328-338_05. Full description at Econpapers \|\| Download paper	6
28	2005	A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage. (2005). Assael, Henry . In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:93-123_05. Full description at Econpapers \|\| Download paper	6
29	2003	Gender Issues in Advertising 2002. (2003). WOLIN, LORI D.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:01:p:111-129_03. Full description at Econpapers \|\| Download paper	5
30	2005	Radical Brand Evolution: A Case-Based Framework. (2005). Merrilees, Bill. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:02:p:201-210_05. Full description at Econpapers \|\| Download paper	5
31	2005	Avoiding Television Advertising: Some Explanations from Time Allocation Theory. (2005). Davies, Gary ; ROJAS-M NDEZ, JOS I., . In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:34-48_05. Full description at Econpapers \|\| Download paper	4
32	2003	Effects of Configuration and Exposure Levels on Responses to Web Advertisements. (2003). Fortin, David R. ; CHTOUROU, MOHAMED SABER ; Chandon, Jean Louis . In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:217-229_03. Full description at Econpapers \|\| Download paper	4
33	2005	Managing Brand Experience: The Market Contact Audit. (2005). Chattopadhyay, Amitava ; LABORIE, JEAN-LOUIS. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:9-16_05. Full description at Econpapers \|\| Download paper	4
34	2005	Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset. (2005). CAPOZZI, LOUIS. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:290-293_05. Full description at Econpapers \|\| Download paper	4
35	2005	Simultaneous Media Experience and Synesthesia. (2005). SCHULTZ, DON ; PILOTTA, JOSEPH J.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:19-26_05. Full description at Econpapers \|\| Download paper	4
36	2005	The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty. (2005). Zhou, Nan ; BI, ZILI ; Yang, Zhilin. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:02:p:211-221_05. Full description at Econpapers \|\| Download paper	4
37	2004	Targeting Womens Clothing Fashion Opinion Leaders in Media Planning: An Application for Magazines. (2004). VERNETTE, RIC. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:90-107_04. Full description at Econpapers \|\| Download paper	4
38	2004	The Emergence of IMC: A Theoretical Perspective. (2004). JONES, GRAHAM SPICKETT ; Li, Tao ; Kitchen, Philip J. ; BRIGNELL, JOANNE. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:19-30_04. Full description at Econpapers \|\| Download paper	4
39	2003	What Drives Renewal of Sponsorship Principal/Agent Relationships?. (2003). Farrelly, Francis ; Quester, Pascale G.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:04:p:353-360_03. Full description at Econpapers \|\| Download paper	4
40	2005	Anholt Nation Brands Index: How Does the World See America?. (2005). ANHOLT, SIMON. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:296-304_05. Full description at Econpapers \|\| Download paper	4
41	2004	Measuring Marketing Effectiveness and Value: The Unisys Marketing Dashboard. (2004). Miller, Amy ; Cioffi, Jennifer. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:03:p:237-243_04. Full description at Econpapers \|\| Download paper	3
42	1996	CHANGING NEEDS FOR BRANDS. (1996). Agres, Stuart J. ; Dubitsky, Tony M.. In: Journal of Advertising Research. RePEc:cup:jadres:v:36:y:1996:i:01:p:21-30_96. Full description at Econpapers \|\| Download paper	3
43	2003	Business Perceptions of the Role of Billboards in the U.S. Economy. (2003). Taylor, Charles R. ; Franke, George R.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:150-161_03. Full description at Econpapers \|\| Download paper	3
44	2004	The Definition and Measurement of Creativity: What Do We Know?. (2004). WEST, DOUGLAS C. ; El-Murad, Jaafar . In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:02:p:188-201_04. Full description at Econpapers \|\| Download paper	3
45	2005	Consumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV Commercials. (2005). Woodside, Arch G. ; TRAPPEY, RANDOLPH J.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:04:p:382-401_05. Full description at Econpapers \|\| Download paper	3
46	2004	The Waste in Advertising Is the Part That Works. (2004). HOLLIER, ANN E. ; Ambler, Tim . In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:04:p:375-389_04. Full description at Econpapers \|\| Download paper	3
47	2005	A Look at the Long-run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation Decisions. (2005). Vakratsas, Demetrios ; MA, ZHENFENG. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:02:p:241-254_05. Full description at Econpapers \|\| Download paper	3
48	2003	What Is Creative to Whom and Why? Perceptions in Advertising Agencies. (2003). Riordan, Edward A. ; Sasser, Sheila L. ; Koslow, Scott . In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:01:p:96-110_03. Full description at Econpapers \|\| Download paper	3
49	2004	Impact of Gender Differences on the Evaluation of Promotional Emails. (2004). PHILLIP, MARISSA V. ; Suri, Rajneesh . In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:04:p:360-368_04. Full description at Econpapers \|\| Download paper	3
50	2000	Better Measurement and Management of Brand Value. (2000). Crimmins, James C.. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:136-144_00. Full description at Econpapers \|\| Download paper	3

50 most relevant documents in this series (papers most cited in the last two years)

#	Year	Title	Cited
1	2004	Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email. (2004). Perry, David ; LEWIS, REGINA ; RAMAN, NIRANJAN ; MOBILIO, LYNNE ; PHELPS, JOSEPH E.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:04:p:333-348_04. Full description at Econpapers \|\| Download paper	11
2	2003	Gender and E-Commerce: An Exploratory Study. (2003). HARRIS, MARY ANN ; RODGERS, SHELLY. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:322-329_03. Full description at Econpapers \|\| Download paper	10
3	2000	How Personality Makes a Difference. (2000). Plummer, Joseph T.. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:79-84_00. Full description at Econpapers \|\| Download paper	7
4	2000	How Personality Makes a Difference. (2000). Plummer, Joseph T. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:79-83_00. Full description at Econpapers \|\| Download paper	7
5	2004	Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness. (2004). Libai, Barak ; Lemon, Katherine N. ; HOGAN, JOHN E.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:03:p:271-280_04. Full description at Econpapers \|\| Download paper	6
6	2004	The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth. (2004). Pruitt, Stephen ; Clark, John ; Cornwell, Bettina T.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:03:p:281-296_04. Full description at Econpapers \|\| Download paper	4
7	2005	Ten Years of Learning on How Online Advertising Builds Brands. (2005). HOLLIS, NIGEL. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:02:p:255-268_05. Full description at Econpapers \|\| Download paper	4
8	2003	Message Order Effects and Gender Differences in Advertising Persuasion. (2003). BRUNEL, FR D RIC F., ; NELSON, MICHELLE R.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:330-341_03. Full description at Econpapers \|\| Download paper	4
9	2003	Effects of Structural and Perceptual Factors on Attitudes toward the Website. (2003). LEE, GUIOHK ; McMILLAN, SALLY J. ; HWANG, JANG-SUN. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:04:p:400-409_03. Full description at Econpapers \|\| Download paper	4
10	2003	Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students. (2003). Dahl, Darren W. ; Manchanda, Rajesh V. ; FRANKENBERGER, KRISTINA D.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:268-280_03. Full description at Econpapers \|\| Download paper	4
11	2005	A Managerial Investigation into the Product Placement Industry. (2005). Russell, Cristel Antonia ; BELCH, MICHAEL. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:73-92_05. Full description at Econpapers \|\| Download paper	3
12	2004	Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden. (2004). TOMKOVICK, CHUCK ; Yelkur, Rama ; TRACZYK, PATTY. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:143-159_04. Full description at Econpapers \|\| Download paper	3
13	2003	Developing a Scale to Measure the Interactivity of Websites. (2003). Liu, Yuping . In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:207-216_03. Full description at Econpapers \|\| Download paper	3
14	2003	The Impact of Content and Design Elements on Banner Advertising Click-through Rates. (2003). HERSHBERGER, EDMUND K. ; LOHTIA, RITU ; Donthu, Naveen. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:04:p:410-418_03. Full description at Econpapers \|\| Download paper	3
15	2000	Observations: Building Brand Equity by Managing the Brand&s Relationships. (2000). Blackston, Max. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:101-105_00. Full description at Econpapers \|\| Download paper	3
16	2005	Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing. (2005). Farrelly, Francis ; GREYSER, STEPHEN A. ; Quester, Pascale. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:339-348_05. Full description at Econpapers \|\| Download paper	3
17	2003	Highly Coupon and Sale Prone Consumers: Benefits Beyond Price Savings. (2003). GARRETSON, JUDITH A. ; Burton, Scot . In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:162-172_03. Full description at Econpapers \|\| Download paper	3
18	2003	Factors Affecting Online Advertising Recall: A Study of Students. (2003). Danaher, Peter ; MULLARKEY, GUY W.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:252-267_03. Full description at Econpapers \|\| Download paper	3
19	2004	Targeting Womens Clothing Fashion Opinion Leaders in Media Planning: An Application for Magazines. (2004). VERNETTE, RIC. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:90-107_04. Full description at Econpapers \|\| Download paper	2
20	2005	Avoiding Television Advertising: Some Explanations from Time Allocation Theory. (2005). Davies, Gary ; ROJAS-M NDEZ, JOS I., . In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:34-48_05. Full description at Econpapers \|\| Download paper	2
21	2005	Comparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor Advertising. (2005). HERRINGTON, DUNCAN J. ; DEMPSEY, WILLIAM A.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:60-72_05. Full description at Econpapers \|\| Download paper	2
22	2005	Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset. (2005). CAPOZZI, LOUIS. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:290-293_05. Full description at Econpapers \|\| Download paper	2
23	2004	The Emergence of IMC: A Theoretical Perspective. (2004). JONES, GRAHAM SPICKETT ; Li, Tao ; Kitchen, Philip J. ; BRIGNELL, JOANNE. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:19-30_04. Full description at Econpapers \|\| Download paper	2
24	2005	Corporate Reputation: What Do Consumers Really Care About?. (2005). PAGE, GRAHAM ; FEARN, HELEN. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:305-313_05. Full description at Econpapers \|\| Download paper	2
25	2003	What Is Creative to Whom and Why? Perceptions in Advertising Agencies. (2003). Riordan, Edward A. ; Sasser, Sheila L. ; Koslow, Scott . In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:01:p:96-110_03. Full description at Econpapers \|\| Download paper	2
26	2003	Practitioners Evolving Views on Product Placement Effectiveness. (2003). PARDUN, CAROL J. ; McKEE, KATHY BRITTAIN ; KARRH, JAMES A.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:138-149_03. Full description at Econpapers \|\| Download paper	2
27	2003	What Do Customers Consider Important in B2B Websites?. (2003). WARREN, DAVID ; LALA, VISHAL ; Chakraborty, Goutam. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:01:p:50-61_03. Full description at Econpapers \|\| Download paper	2
28	2005	Radical Brand Evolution: A Case-Based Framework. (2005). Merrilees, Bill. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:02:p:201-210_05. Full description at Econpapers \|\| Download paper	2
29	2005	Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer. (2005). THWAITES, DES ; CHADWICK, SIMON. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:328-338_05. Full description at Econpapers \|\| Download paper	2
30	2004	The Waste in Advertising Is the Part That Works. (2004). HOLLIER, ANN E. ; Ambler, Tim . In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:04:p:375-389_04. Full description at Econpapers \|\| Download paper	2
31	2004	Sports Celebrity Influence on the Behavioral Intentions of Generation Y. (2004). Bush, Alan J. ; MARTIN, CRAIG A.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:108-118_04. Full description at Econpapers \|\| Download paper	2

Citing documents used to compute impact factor 0:

Year	Title

Recent citations (cites in year: CiY)

10 most frequent citing series

#		Series	Cites

Warning!! This is still an experimental service. The results of this service should be interpreted with care, especially in research assessment exercises. The processing of documents is automatic. There still are errors and omissions in the identification of references. We are working to improve the software to increase the accuracy of the results.

Source data used to compute the impact factor of RePEc series.