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GfK Marketing Intelligence Review / Sciendo

0.03

Impact Factor

0.01

5-Years IF

1

5-Years H index

Main indicators

Raw data

IF AIF IF5 DOC CDO CCU CIF CIT D2Y C2Y D5Y C5Y %SC CiY II AII
19900.1000 (%)0.04
19910.1000 (%)0.04
19920.09000 (%)0.04
19930.11000 (%)0.05
19940.12000 (%)0.04
19950.19000 (%)0.07
19960.23000 (%)0.09
19970.26000 (%)0.09
19980.28000 (%)0.1
19990.32000 (%)0.13
20000.39000 (%)0.15
20010.39000 (%)0.14
20020.4000 (%)0.17
20030.43000 (%)0.18
20040.48000 (%)0.19
20050.52000 (%)0.2
20060.51000 (%)0.2
20070.45000 (%)0.18
20080.48000 (%)0.2
20090.49141400 (%)0.19
20100.46152931414 (%)0.17
20110.030.490.03164510.023291291 (%)0.19
20120.5215603145 (%)0.19
20130.58208013160 (%)0.2
20140.60.01189810.0135801 (%)0.2
20150.611611413884 (%)0.19
20160.030.680.021713140.031341852 (%)0.2
20170.030.730.011814910.01331861 (%)0.22
IF: Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for series in RePEc in year y
IF5: Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CCU: Cumulative number of citations to papers published until year y
CIF: Cumulative impact factor
CIT: Number of citations to papers published in year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y

 

50 most cited documents in this series:

#YearTitleCited
12010Do you Want to Be my “friend”? MONETARY VALUE OF WORD-OF-MOUTH MARKETING IN ONLINE COMMUNITIES. (2010). Bucklin Randolph E., ; Michael, Trusov ; Koen, Pauwels . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:2:y:2010:i:1:p:26-33:n:4.

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1
22011Preference Measurement with Conjoint Analysis. Overview of State-of-the-Art Approaches and Recent Developments. (2011). Felix, Eggers ; Henrik, Sattler . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:3:y:2011:i:1:p:36-47:n:5.

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1
32016Marketing and Data Science: Together the Future is Ours. (2016). Chintagunta, Pradeep ; Pradeep, Chintagunta ; John, Hauser ; Dominique, Hanssens. In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:8:y:2016:i:2:p:18-23:n:2.

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1
42011How Social Network and Opinion Leaders Affect the Adoption of New Products. (2011). John, Eichert ; Bruce, West ; Van den Bulte Christophe, ; Raghuram, Iyengar . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:3:y:2011:i:1:p:16-25:n:3.

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1
52015The Long-Term ROI of TV Advertising in a Digital World. (2015). Guido, Modenbach ; Raimund, Wildner . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:7:y:2015:i:1:p:54-60:n:8.

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1
62010Trying Harder and Doing Worse: How Grocery Shoppers Track in-Store Spending. (2010). Pennings Joost M. E, ; Brian, Wansink ; Koert, van Ittersum . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:2:y:2010:i:2:p:50-51:n:7.

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1
72013If You Go, I Will Follow … Social Effects on the Decision to Terminate a Service. (2013). Barak, Libai ; Irit, Nitzan . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:5:y:2013:i:2:p:40-45:n:7.

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1
82010Left Behind Expectations - How to Prevent CRM Implementations from Failing. (2010). Albers, Sönke ; Sonke, Albers ; Goetz, Greve ; Becker Jan U., . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:2:y:2010:i:2:p:34-41:n:5.

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1
92011Common “Wisdom” Put to the Test: Sex in advertising … only on Mars and not on Venus?. (2011). Dahl Darren W., ; Vohs Kathleen D., ; Jaideep, Sengupta . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:3:y:2011:i:1:p:54-57:n:8.

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1

50 most relevant documents in this series (papers most cited in the last two years)

#YearTitleCited

Citing documents used to compute impact factor 1:

YearTitle
2017Automatic Analysis of Unstructured Content as an Example of a Data Source for the Public Administration. (2017). Malankowski, Jacek. In: Collegium of Economic Analysis Annals. RePEc:sgh:annals:i:46:y:2017:p:161-172.

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Recent citations (cites in year: CiY)

Warning!! This is still an experimental service. The results of this service should be interpreted with care, especially in research assessment exercises. The processing of documents is automatic. There still are errors and omissions in the identification of references. We are working to improve the software to increase the accuracy of the results.

Source data used to compute the impact factor of RePEc series.

CitEc is a RePEc service, providing citation data for Economics since 2001. Sponsored by INOMICS. Last updated December, 2th 2018. Contact: CitEc Team