Journal of Marketing for Higher Education / Taylor & Francis Journals
Citation Profile [Updated: 2023-11-03 08:28:08]
5 Years H Index
10
Impact Factor (IF)
0.29
5 Years IF
0.38
Data available in this
report
[Raw
data] [50 most cited papers]
[50 most relevant papers]
[cites used to compute IF]
[Recent
citations ][Frequent citing
series ] [more data in
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trace new citations] [Missing
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Main indicators
Raw Data
| IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
| 1996 | 0 | 0.25 | 0 | 0 | 23 | 23 | 20 | 0 | 0 | 0 | 0 | 0 | 0.12 | |||||
| 1997 | 0 | 0.24 | 0 | 0 | 18 | 41 | 12 | 0 | 23 | 23 | 0 | 0 | 0.11 | |||||
| 1998 | 0 | 0.28 | 0 | 0 | 29 | 70 | 34 | 0 | 41 | 41 | 0 | 0 | 0.13 | |||||
| 1999 | 0 | 0.3 | 0 | 0 | 7 | 77 | 0 | 0 | 47 | 70 | 0 | 0 | 0.15 | |||||
| 2000 | 0 | 0.36 | 0 | 0 | 23 | 100 | 7 | 0 | 36 | 77 | 0 | 0 | 0.16 | |||||
| 2001 | 0 | 0.38 | 0 | 0 | 11 | 111 | 3 | 0 | 30 | 100 | 0 | 0 | 0.17 | |||||
| 2002 | 0 | 0.41 | 0.01 | 0 | 12 | 123 | 9 | 1 | 1 | 34 | 88 | 0 | 0 | 0.21 | ||||
| 2003 | 0 | 0.44 | 0 | 0 | 17 | 140 | 5 | 1 | 23 | 82 | 0 | 0 | 0.22 | |||||
| 2004 | 0 | 0.49 | 0.01 | 0.01 | 7 | 147 | 4 | 1 | 2 | 29 | 70 | 1 | 0 | 0 | 0.22 | |||
| 2005 | 0 | 0.5 | 0 | 0 | 11 | 158 | 8 | 2 | 24 | 70 | 0 | 0 | 0.23 | |||||
| 2006 | 0 | 0.5 | 0 | 0 | 16 | 174 | 7 | 2 | 18 | 58 | 0 | 0 | 0.22 | |||||
| 2007 | 0.04 | 0.46 | 0.03 | 0.02 | 8 | 182 | 0 | 5 | 7 | 27 | 1 | 63 | 1 | 0 | 0 | 0.2 | ||
| 2008 | 0 | 0.49 | 0 | 0 | 12 | 194 | 35 | 7 | 24 | 59 | 0 | 0 | 0.23 | |||||
| 2009 | 0 | 0.47 | 0 | 0 | 10 | 204 | 47 | 1 | 8 | 20 | 54 | 0 | 0 | 0.24 | ||||
| 2010 | 0 | 0.48 | 0.03 | 0 | 14 | 218 | 42 | 6 | 14 | 22 | 57 | 1 | 16.7 | 0 | 0.21 | |||
| 2011 | 0.04 | 0.52 | 0.03 | 0.05 | 11 | 229 | 37 | 7 | 21 | 24 | 1 | 60 | 3 | 0 | 0 | 0.24 | ||
| 2012 | 0 | 0.52 | 0.04 | 0.05 | 14 | 243 | 40 | 10 | 31 | 25 | 55 | 3 | 0 | 0 | 0.22 | |||
| 2013 | 0.04 | 0.56 | 0.07 | 0.08 | 12 | 255 | 36 | 17 | 48 | 25 | 1 | 61 | 5 | 0 | 0 | 0.24 | ||
| 2014 | 0.08 | 0.55 | 0.08 | 0.15 | 15 | 270 | 38 | 22 | 70 | 26 | 2 | 61 | 9 | 10 | 45.5 | 0 | 0.23 | |
| 2015 | 0.11 | 0.55 | 0.05 | 0.09 | 14 | 284 | 38 | 13 | 83 | 27 | 3 | 66 | 6 | 2 | 15.4 | 0 | 0.23 | |
| 2016 | 0.31 | 0.53 | 0.25 | 0.33 | 15 | 299 | 23 | 75 | 158 | 29 | 9 | 66 | 22 | 12 | 16 | 0 | 0.21 | |
| 2017 | 0.07 | 0.54 | 0.15 | 0.16 | 18 | 317 | 33 | 49 | 207 | 29 | 2 | 70 | 11 | 16 | 32.7 | 2 | 0.11 | 0.22 |
| 2018 | 0.15 | 0.56 | 0.18 | 0.19 | 17 | 334 | 37 | 61 | 268 | 33 | 5 | 74 | 14 | 0 | 1 | 0.06 | 0.24 | |
| 2019 | 0.34 | 0.58 | 0.26 | 0.25 | 17 | 351 | 15 | 90 | 358 | 35 | 12 | 79 | 20 | 1 | 1.1 | 1 | 0.06 | 0.23 |
| 2020 | 0.26 | 0.7 | 0.23 | 0.28 | 7 | 358 | 6 | 84 | 442 | 34 | 9 | 81 | 23 | 0 | 0 | 0.33 | ||
| 2021 | 0.17 | 0.87 | 0.16 | 0.22 | 14 | 372 | 3 | 61 | 503 | 24 | 4 | 74 | 16 | 0 | 0 | 0.32 | ||
| 2022 | 0.29 | 1 | 0.23 | 0.38 | 16 | 388 | 2 | 90 | 593 | 21 | 6 | 73 | 28 | 0 | 0 | 0.31 |
| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
50 most cited documents in this series
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2013 | Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding. (2013). Watkins, Brandi A. ; Gonzenbach, William J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:1:p:15-33. Full description at Econpapers || Download paper | 23 |
| 2 | 2009 | Education as Service: The Understanding of University Experience Through the Service Logic. (2009). Irene C. L. Ng, ; Forbes, Jeannie ; Irene C. L. Ng, ; Irene C. L. Ng, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:38-64. Full description at Econpapers || Download paper | 18 |
| 3 | 2009 | Prospective Students Perceptions of University Brands: An Empirical Study. (2009). Ali-Choudhury, Rehnuma ; Bennett, Roger . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:85-107. Full description at Econpapers || Download paper | 18 |
| 4 | 2011 | Potential of the social media as instruments of higher education marketing: a segmentation study. (2011). Constantinides, Efthymios ; Marc C. Zinck Stagno, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:1:p:7-24. Full description at Econpapers || Download paper | 15 |
| 5 | 1998 | Student as Customer: Factors Affecting Satisfaction and Assessments of Institutional Quality. (1998). Browne, Beverly A. ; Kaldenberg, Dennis O.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1998:i:3:p:1-14. Full description at Econpapers || Download paper | 15 |
| 6 | 2018 | Co-creation in higher education: towards a conceptual model. (2018). Coates, Hamish ; Lodge, Jason ; Dollinger, Mollie. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:2:p:210-231. Full description at Econpapers || Download paper | 13 |
| 7 | 2008 | University Student Satisfaction: An Empirical Analysis. (2008). Christopher E. C. Gan, ; Kao, Tzu-Hui ; Clemes, Michael D.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:17:y:2008:i:2:p:292-325. Full description at Econpapers || Download paper | 12 |
| 8 | 2010 | The influence of organizational image on college selection: what students seek in institutions of higher education. (2010). Pampaloni, Andrea M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:19-48. Full description at Econpapers || Download paper | 12 |
| 9 | 2008 | Positioning in Market Space: The Evaluation of Swedish Universities Online Brand Personalities. (2008). Saheli-Sangari, Esmail ; Opoku, Robert A. ; Hultman, Magnus. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:18:y:2008:i:1:p:124-144. Full description at Econpapers || Download paper | 11 |
| 10 | 2009 | Higher Education Institutions: Satisfaction and Loyalty among International Students. (2009). Paswan, Audhesh K. ; Ganesh, Gopala . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:65-84. Full description at Econpapers || Download paper | 10 |
| 11 | 2016 | Students as customers in higher education: reframing the debate. (2016). Guilbault, Melodi. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:2:p:132-142. Full description at Econpapers || Download paper | 10 |
| 12 | 2015 | Student co-creation behavior in higher education: the role of satisfaction with the university experience. (2015). Elsharnouby, Tamer H. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:238-262. Full description at Econpapers || Download paper | 10 |
| 13 | 2017 | Student satisfaction in higher education: a meta-analytic study. (2017). de Oliveira, Fernando ; da Silva, Gustavo ; Sampaio, Claudio Hoffmann ; Ladeira, Wagner Junior . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:1-18. Full description at Econpapers || Download paper | 9 |
| 14 | 2014 | Identifying and analyzing touchpoints for building a higher education brand. (2014). Jacob, Isaac ; Yadav, Neha ; Khanna, Monica . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:122-143. Full description at Econpapers || Download paper | 9 |
| 15 | 2014 | Does branding impact student recruitment: a critical evaluation. (2014). Bock, Dora E. ; Poole, Sonja Martin ; Joseph, Mathew . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:11-21. Full description at Econpapers || Download paper | 8 |
| 16 | 2010 | The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students. (2010). Carvalho, Sergio W.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:145-165. Full description at Econpapers || Download paper | 8 |
| 17 | 1998 | University Image: The Benefits of Assessment and Modeling. (1998). Harless, Clayton ; Turrisi, Rob ; Landrum, Eric R.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:9:y:1998:i:1:p:53-68. Full description at Econpapers || Download paper | 8 |
| 18 | 2012 | Students choice of universities in Germany: structure, factors and information sources used. (2012). Obermeit, Katrin . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:206-230. Full description at Econpapers || Download paper | 8 |
| 19 | 2017 | Brand personality in higher education: anthropomorphized university marketing communications. (2017). Rutter, Richard ; Nadeau, John ; Lettice, Fiona. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:19-39. Full description at Econpapers || Download paper | 8 |
| 20 | 2012 | Modeling antecedents of student loyalty in higher education. (2012). Sampaio, Claudio Hoffmann ; Perin, Marcelo Gattermann . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:101-116. Full description at Econpapers || Download paper | 7 |
| 21 | 2010 | Contextual influences: building brand community in large and small colleges. (2010). Koenig, Harold F. ; McAlexander, Harry J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:69-84. Full description at Econpapers || Download paper | 7 |
| 22 | 2011 | Market heal thyself: the challenges of a free market in higher education. (2011). . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:2:p:115-132. Full description at Econpapers || Download paper | 7 |
| 23 | 2010 | A market segmentation approach for higher education based on rational and emotional factors. (2010). Pergelova, Albena ; Rialp, Josep ; Angulo, Fernando . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:1-17. Full description at Econpapers || Download paper | 7 |
| 24 | 2012 | Values education and student satisfaction: German business students perceptions of universities value influences. (2012). Moosmayer, Dirk C. ; Siems, Florian U.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:257-272. Full description at Econpapers || Download paper | 6 |
| 25 | 2008 | SERVMO: A Measure for Service-Driven Market Orientation in Higher Education. (2008). Voon, B. H.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:17:y:2008:i:2:p:216-237. Full description at Econpapers || Download paper | 6 |
| 26 | 2018 | Marketing your university on social media: a content analysis of Facebook post types and formats. (2018). Shields, Alison B ; Peruta, Adam. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:2:p:175-191. Full description at Econpapers || Download paper | 6 |
| 27 | 2005 | Factors Influencing International Students Choice of an Education Destination--A Correspondence Analysis. (2005). Taylor, Ruth ; Quintal, Vanessa ; Shanka, Tekle . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:15:y:2005:i:2:p:31-46. Full description at Econpapers || Download paper | 6 |
| 28 | 1996 | Graphical Representation of University Image: A Correspondence AnalysisJournal of Marketing for Higher Education. (1996). Shemwell, Donald J. ; Yavas, Ugar . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:7:y:1996:i:2:p:75-84. Full description at Econpapers || Download paper | 6 |
| 29 | 2011 | International student destination choice: the influence of home campus experience on the decision to consider branch campuses. (2011). Huisman, Jeroen ; Wilkins, Stephen. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:1:p:61-83. Full description at Econpapers || Download paper | 6 |
| 30 | 2014 | Do professors have customer-based brand equity?. (2014). Jillapalli, Ravi K.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:22-40. Full description at Econpapers || Download paper | 6 |
| 31 | 1996 | Rethinking Student Services: Assessing and Improving Service Quality. (1996). O'Connor, Edward J. ; Keaveney, Susan M. ; Zammuto, Raymond F.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:7:y:1996:i:1:p:45-70. Full description at Econpapers || Download paper | 6 |
| 32 | 2017 | Relationship quality in higher education marketing: the role of social media engagement. (2017). Clark, Melissa ; Scheuer, Cara-Lynn ; Fine, Monica B. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:40-58. Full description at Econpapers || Download paper | 6 |
| 33 | 2016 | How the source of word-of-mouth influences information processing in the formation of brand attitudes. (2016). Herold, Kristiina ; Sundqvist, Sanna ; Tarkiainen, Anssi. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:1:p:64-85. Full description at Econpapers || Download paper | 6 |
| 34 | 2012 | Students trust, value and loyalty: evidence from higher education in Brazil. (2012). Sampaio, Claudio Hoffmann ; Perin, Marcelo Gattermann ; Kleinowski, Hamilton . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:83-100. Full description at Econpapers || Download paper | 6 |
| 35 | 2019 | Service quality enhancing student satisfaction in international programs of higher education institutions: a local student perspective. (2019). Sandmaung, Mukdashine ; Darawong, Chonlatis. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:29:y:2019:i:2:p:268-283. Full description at Econpapers || Download paper | 5 |
| 36 | 2015 | Export market orientation behavior of universities: the British scenario. (2015). Asaad, Yousra ; Cohen, Geraldine ; Melewar, T C. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:1:p:127-154. Full description at Econpapers || Download paper | 5 |
| 37 | 2018 | Determinants for the commitment relationship maintenance between the alumni and the alma mater. (2018). Pedro, Ilda Maria ; Carrasqueira, Helder Brito ; Pereira, Luis Nobre. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:1:p:128-152. Full description at Econpapers || Download paper | 5 |
| 38 | 2002 | Determinants of Awareness, Consideration, and Choice Set Size in University Choice. (2002). Brown, Jennifer ; Dawes, Philip L.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:12:y:2002:i:1:p:49-75. Full description at Econpapers || Download paper | 5 |
| 39 | 2010 | Branding MBA programs: the use of target market desired outcomes for effective brand positioning. (2010). Nadeau, John ; Heslop, Louise A.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:85-117. Full description at Econpapers || Download paper | 5 |
| 40 | 2017 | Social media in higher education: understanding how colleges and universities use Facebook. (2017). Peruta, Adam ; Shields, Alison B. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:131-143. Full description at Econpapers || Download paper | 5 |
| 41 | 2013 | Factors influencing student satisfaction in universities in the Gulf region: does gender of students matter?. (2013). Harvey, Heather L. ; Parahoo, Sanjai K. ; Tamim, Rana M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:2:p:135-154. Full description at Econpapers || Download paper | 5 |
| 42 | 2015 | Factors contributing to university image: the postgraduate students points of view. (2015). Aghaz, Asal ; Sharifi, Maryam S ; Hashemi, Amin . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:1:p:104-126. Full description at Econpapers || Download paper | 5 |
| 43 | 2014 | Academic sell-out: how an obsession with metrics and rankings is damaging academia. (2014). Gruber, Thorsten . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:2:p:165-177. Full description at Econpapers || Download paper | 5 |
| 44 | 2018 | Mediating roles of emotion and experience in the stimulus-organism-response framework in higher education institutions. (2018). Goi, Mei-Teh ; Yunus, Norzita ; Kalidas, Vigneswari. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:1:p:90-112. Full description at Econpapers || Download paper | 5 |
| 45 | 1997 | A Reconceptualization of the Marketing Mix: Using the 4 Cs to Improve Marketing Planning in Higher Education. (1997). Wasmer, D. J. ; Stevenson, Julie ; Williams, James R.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1997:i:2:p:29-35. Full description at Econpapers || Download paper | 5 |
| 46 | 2015 | Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership. (2015). Sujchaphong, Narissara ; Melewar, T C ; Nguyen, Bang. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:204-237. Full description at Econpapers || Download paper | 5 |
| 47 | 2008 | Factors Influencing Word-of-Mouth Recommendations by MBA Students: An Examination of School Quality, Educational Outcomes, and Value of the MBA. (2008). Bruce, Grady ; Edgington, Rachel . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:18:y:2008:i:1:p:79-101. Full description at Econpapers || Download paper | 4 |
| 48 | 2016 | Strategic and bonding effects of enhancing the student feedback process. (2016). Robinson, Nadine M ; Celuch, Kevin G. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:1:p:20-40. Full description at Econpapers || Download paper | 4 |
| 49 | 2013 | Overcoming potential negative consequences of customer orientation in higher education: closing the ideological gap. (2013). Nguyen, Adam ; Rosetti, Joseph . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:2:p:155-174. Full description at Econpapers || Download paper | 4 |
| 50 | 2014 | How branding process activities impact brand equity within Higher Education Institutions. (2014). Omar, Maktoba ; Williams, Robert L.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:1-10. Full description at Econpapers || Download paper | 4 |
50 most relevant documents in this series (papers most cited in the last two years)
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2018 | Co-creation in higher education: towards a conceptual model. (2018). Coates, Hamish ; Lodge, Jason ; Dollinger, Mollie. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:2:p:210-231. Full description at Econpapers || Download paper | 11 |
| 2 | 2008 | University Student Satisfaction: An Empirical Analysis. (2008). Christopher E. C. Gan, ; Kao, Tzu-Hui ; Clemes, Michael D.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:17:y:2008:i:2:p:292-325. Full description at Econpapers || Download paper | 7 |
| 3 | 2009 | Education as Service: The Understanding of University Experience Through the Service Logic. (2009). Irene C. L. Ng, ; Forbes, Jeannie ; Irene C. L. Ng, ; Irene C. L. Ng, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:38-64. Full description at Econpapers || Download paper | 5 |
| 4 | 2016 | Students as customers in higher education: reframing the debate. (2016). Guilbault, Melodi. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:2:p:132-142. Full description at Econpapers || Download paper | 5 |
| 5 | 1998 | Student as Customer: Factors Affecting Satisfaction and Assessments of Institutional Quality. (1998). Browne, Beverly A. ; Kaldenberg, Dennis O.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1998:i:3:p:1-14. Full description at Econpapers || Download paper | 5 |
| 6 | 2019 | Service quality enhancing student satisfaction in international programs of higher education institutions: a local student perspective. (2019). Sandmaung, Mukdashine ; Darawong, Chonlatis. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:29:y:2019:i:2:p:268-283. Full description at Econpapers || Download paper | 5 |
| 7 | 2014 | Does branding impact student recruitment: a critical evaluation. (2014). Bock, Dora E. ; Poole, Sonja Martin ; Joseph, Mathew . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:11-21. Full description at Econpapers || Download paper | 4 |
| 8 | 2013 | Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding. (2013). Watkins, Brandi A. ; Gonzenbach, William J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:1:p:15-33. Full description at Econpapers || Download paper | 4 |
| 9 | 2009 | Prospective Students Perceptions of University Brands: An Empirical Study. (2009). Ali-Choudhury, Rehnuma ; Bennett, Roger . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:85-107. Full description at Econpapers || Download paper | 4 |
| 10 | 2017 | Social media in higher education: understanding how colleges and universities use Facebook. (2017). Peruta, Adam ; Shields, Alison B. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:131-143. Full description at Econpapers || Download paper | 4 |
| 11 | 2011 | Market heal thyself: the challenges of a free market in higher education. (2011). . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:2:p:115-132. Full description at Econpapers || Download paper | 3 |
| 12 | 2020 | Bridging marketing and higher education: resource integration, co-creation and student learning. (2020). Vespestad, May Kristin ; Smorvik, Kjersti Karijord. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:30:y:2020:i:2:p:256-270. Full description at Econpapers || Download paper | 3 |
| 13 | 2014 | Identifying and analyzing touchpoints for building a higher education brand. (2014). Jacob, Isaac ; Yadav, Neha ; Khanna, Monica . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:122-143. Full description at Econpapers || Download paper | 3 |
| 14 | 2018 | Marketing your university on social media: a content analysis of Facebook post types and formats. (2018). Shields, Alison B ; Peruta, Adam. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:2:p:175-191. Full description at Econpapers || Download paper | 3 |
| 15 | 2017 | Student satisfaction in higher education: a meta-analytic study. (2017). de Oliveira, Fernando ; da Silva, Gustavo ; Sampaio, Claudio Hoffmann ; Ladeira, Wagner Junior . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:1-18. Full description at Econpapers || Download paper | 3 |
| 16 | 2011 | Potential of the social media as instruments of higher education marketing: a segmentation study. (2011). Constantinides, Efthymios ; Marc C. Zinck Stagno, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:1:p:7-24. Full description at Econpapers || Download paper | 3 |
| 17 | 2018 | Mediating roles of emotion and experience in the stimulus-organism-response framework in higher education institutions. (2018). Goi, Mei-Teh ; Yunus, Norzita ; Kalidas, Vigneswari. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:1:p:90-112. Full description at Econpapers || Download paper | 3 |
| 18 | 2015 | Factors contributing to university image: the postgraduate students points of view. (2015). Aghaz, Asal ; Sharifi, Maryam S ; Hashemi, Amin . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:1:p:104-126. Full description at Econpapers || Download paper | 3 |
| 19 | 2013 | Factors influencing student satisfaction in universities in the Gulf region: does gender of students matter?. (2013). Harvey, Heather L. ; Parahoo, Sanjai K. ; Tamim, Rana M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:2:p:135-154. Full description at Econpapers || Download paper | 3 |
| 20 | 2015 | Student co-creation behavior in higher education: the role of satisfaction with the university experience. (2015). Elsharnouby, Tamer H. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:238-262. Full description at Econpapers || Download paper | 3 |
| 21 | 2011 | International student destination choice: the influence of home campus experience on the decision to consider branch campuses. (2011). Huisman, Jeroen ; Wilkins, Stephen. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:1:p:61-83. Full description at Econpapers || Download paper | 2 |
| 22 | 2014 | Academic sell-out: how an obsession with metrics and rankings is damaging academia. (2014). Gruber, Thorsten . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:2:p:165-177. Full description at Econpapers || Download paper | 2 |
| 23 | 2012 | Modeling antecedents of student loyalty in higher education. (2012). Sampaio, Claudio Hoffmann ; Perin, Marcelo Gattermann . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:101-116. Full description at Econpapers || Download paper | 2 |
| 24 | 2010 | The small college enrollment officer: relationship marketing at work. (2010). Brian A. Vander Schee, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:135-143. Full description at Econpapers || Download paper | 2 |
| 25 | 2016 | Strategic and bonding effects of enhancing the student feedback process. (2016). Robinson, Nadine M ; Celuch, Kevin G. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:1:p:20-40. Full description at Econpapers || Download paper | 2 |
| 26 | 2016 | How the source of word-of-mouth influences information processing in the formation of brand attitudes. (2016). Herold, Kristiina ; Sundqvist, Sanna ; Tarkiainen, Anssi. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:1:p:64-85. Full description at Econpapers || Download paper | 2 |
| 27 | 2015 | Customer, collaborator or co-creator? What is the role of the student in a changing higher education servicescape?. (2015). Chalcraft, David ; Hughes, Tim ; Hilton, Toni . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:1:p:1-4. Full description at Econpapers || Download paper | 2 |
| 28 | 1998 | College Choice in a Brand Elimination Framework: The Administrators Perspective. (1998). Rosen, Deborah E. ; Greenlee, Timothy B. ; Curran, James M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1998:i:4:p:61-81. Full description at Econpapers || Download paper | 2 |
| 29 | 2017 | Brand personality in higher education: anthropomorphized university marketing communications. (2017). Rutter, Richard ; Nadeau, John ; Lettice, Fiona. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:19-39. Full description at Econpapers || Download paper | 2 |
| 30 | 2018 | Determinants for the commitment relationship maintenance between the alumni and the alma mater. (2018). Pedro, Ilda Maria ; Carrasqueira, Helder Brito ; Pereira, Luis Nobre. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:1:p:128-152. Full description at Econpapers || Download paper | 2 |
| 31 | 2018 | International brand alliances and co-branding: antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs. (2018). Wilkins, Stephen ; Heffernan, Troy ; Butt, Muhammad Mohsin. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:1:p:32-50. Full description at Econpapers || Download paper | 2 |
| 32 | 2008 | Positioning in Market Space: The Evaluation of Swedish Universities Online Brand Personalities. (2008). Saheli-Sangari, Esmail ; Opoku, Robert A. ; Hultman, Magnus. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:18:y:2008:i:1:p:124-144. Full description at Econpapers || Download paper | 2 |
| 33 | 2014 | Characterizing Twitter communication - a case study of international engineering academic units. (2014). Palmer, Stuart . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:2:p:257-273. Full description at Econpapers || Download paper | 2 |
| 34 | 2013 | Measuring consumer-based brand equity for Indian business schools. (2013). Sharma, Ashita Aggarwal ; Rao, Vithala R. ; Popli, Sapna . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:2:p:175-203. Full description at Econpapers || Download paper | 2 |
| 35 | 2015 | Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership. (2015). Sujchaphong, Narissara ; Melewar, T C ; Nguyen, Bang. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:204-237. Full description at Econpapers || Download paper | 2 |
| 36 | 2020 | What constitutes studentâuniversity brand relationship? Malaysian studentsâ perspective. (2020). Yakob, Siti Aisyah ; Yasin, Norjaya Mohd ; Hashim, Sharizal. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:30:y:2020:i:2:p:180-202. Full description at Econpapers || Download paper | 2 |
| 37 | 2013 | Reputational interdependence: an examination of category reputation in higher education. (2013). Finch, David ; McDonald, Sarah ; Staple, Julie . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:1:p:34-61. Full description at Econpapers || Download paper | 2 |
| 38 | 1998 | College Choice in a Brand Elimination Framework: The High School Students Perspective. (1998). Rosen, Deborah E. ; Greenlee, Timothy B. ; Curran, James M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1998:i:3:p:73-92. Full description at Econpapers || Download paper | 2 |
Citing documents used to
compute impact factor: 6
| Year | Title | |
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| 2022 | Impact of country image on relationship maintenance: a case study of Korean Government Scholarship Program alumni. (2022). Ayhan, Kadir Jun ; Varpahovskis, Eriks. In: Place Branding and Public Diplomacy. RePEc:pal:pbapdi:v:18:y:2022:i:2:d:10.1057_s41254-020-00177-0. Full description at Econpapers || Download paper | |
| 2022 | Lifelong good soldiers of higher education institutions: driving factors and obstructions of alumni loyalty. (2022). Tsai, Ching-Yi Daphne ; Huang, Stephen Chi-Tsun ; Wu, Shih-Hao. In: Service Business. RePEc:spr:svcbiz:v:16:y:2022:i:2:d:10.1007_s11628-021-00475-4. Full description at Econpapers || Download paper | |
| 2022 | Sustainable Brand Management: The Role of Internal Brand Management and Intrinsic Motivation in Building Employeeâs Brand Relationship Quality towards Organizationâs Brand. (2022). Hashim, Sharizal ; Ahmed, Urooj. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:24:p:16660-:d:1001517. Full description at Econpapers || Download paper | |
| 2022 | A structural evaluation of university identification. (2022). Demirci, Vildan Gulpinar ; Bakirtas, Hulya. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:19:y:2022:i:3:d:10.1007_s12208-021-00313-3. Full description at Econpapers || Download paper | |
| 2022 | Towards Sustainable Internationalization of Higher Education: Innovative Marketing Strategies for International Student Recruitment. (2022). Yen, Kuo-Liang ; Hung, Nguyen-Tan. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:14:p:8522-:d:860834. Full description at Econpapers || Download paper | |
| 2022 | Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach. (2022). Rehman, Shakeel ; Gulzar, Rafia ; Aslam, Wajeeha. In: SAGE Open. RePEc:sae:sagope:v:12:y:2022:i:2:p:21582440221099936. Full description at Econpapers || Download paper |
Recent citations
Recent citations received in 2022
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Recent citations received in 2019
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| 2019 | Creating Value in the Entrepreneurial University: Marketization and Merchandising Strategies. (2019). Colasanti, Nathalie ; Frondizi, Rocco ; Fantauzzi, Chiara ; Fiorani, Gloria. In: Administrative Sciences. RePEc:gam:jadmsc:v:9:y:2019:i:4:p:82-:d:277816. Full description at Econpapers || Download paper |
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