Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada / Regional Research Projects > NECC-63: Research Committee on Commodity Promotion
Citation Profile [Updated: 2024-12-09 13:41:37]
5 Years H Index
2
Impact Factor (IF)
0
5 Years IF
0
Data available in this
report
[Raw
data] [50 most cited papers]
[50 most relevant papers]
[cites used to compute IF]
[Recent
citations ][Frequent citing
series ] [more data in
EconPapers]
[
trace new citations] [Missing
citations? Add them now]
[Incorrect content? Let us
know]
Main indicators
Raw Data
| IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
| 1994 | 0 | 0.17 | 0.06 | 0 | 17 | 17 | 27 | 1 | 1 | 0 | 0 | 1 | 100 | 1 | 0.06 | 0.08 |
| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
50 most cited documents in this series
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 1994 | EVALUATING PRIMARY PRODUCT PROMOTION: The Returns to Generic Advertising by a Producer Cooperative in a Small, Open Economy. (1994). CARMAN, HOY ; Alston, Julian ; Chalfant, James A. In: Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada. RePEc:ags:rr6394:279601. Full description at Econpapers || Download paper | 25 |
| 2 | 1994 | NEC-63 CONFERENCE ON PROMOTION IN THE MARKETING MIX: WHAT WORKS WHERE AND WHY. (1994). Goddard, Ellen. In: Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada. RePEc:ags:rr6394:279588. Full description at Econpapers || Download paper | 6 |
| 3 | 1994 | POCKETING THE TRADE DEAL. (1994). Hess, James D ; Gerstner, Eitan ; Armstrong, Marcia K. In: Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada. RePEc:ags:rr6394:279598. Full description at Econpapers || Download paper | 1 |
| 4 | 1994 | COMMODITY PANEL DISCUSSION. (1994). Adolf, Mary M. In: Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada. RePEc:ags:rr6394:279590. Full description at Econpapers || Download paper | 1 |
50 most relevant documents in this series (papers most cited in the last two years)
| # | Year | Title | Cited |
|---|
Citing documents used to
compute impact factor:
| Year | Title |
|---|
Recent citations
10 most frequent citing series
| # | Series | H | Cites |
|---|