Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie / Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding
Citation Profile [Updated: 2025-11-20 18:08:17]
5 Years H Index
1
Impact Factor (IF)
0
5 Years IF
0
Data available in this
report
[Raw
data] [50 most cited papers]
[50 most relevant papers]
[cites used to compute IF]
[Recent
citations ][Frequent citing
series ] [more data in
EconPapers]
[
trace new citations] [Missing
citations? Add them now]
[Incorrect content? Let us
know]
Main indicators
Raw Data
| IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
| 2012 | 0 | 0.5 | 0 | 0 | 3 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0.21 | |||||
| 2014 | 0 | 0.53 | 0 | 0 | 8 | 11 | 0 | 0 | 3 | 3 | 0 | 0 | 0.22 | |||||
| 2015 | 0 | 0.53 | 0 | 0 | 4 | 15 | 0 | 0 | 8 | 11 | 0 | 0 | 0.22 | |||||
| 2016 | 0 | 0.5 | 0 | 0 | 5 | 20 | 0 | 0 | 12 | 15 | 0 | 0 | 0.2 | |||||
| 2018 | 0 | 0.53 | 0 | 0 | 9 | 29 | 0 | 1 | 5 | 17 | 0 | 0 | 0.22 |
| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
50 most cited documents in this series
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2014 | Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management. (2014). Biro, Szilvia ; Ferdinand, Hans-Michael ; Botzenhardt, Florian. In: Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie. RePEc:zbw:hnumbr:97146. Full description at Econpapers || Download paper | 1 |
| 2 | 2018 | How archetypal brands leverage consumers perception: A qualitative investigation of brand loyalty and storytelling. (2018). Patzmann, Jens U ; Kramer, Irene ; Ferdinand, Hans-Michael ; Laub, Fabian. In: Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie. RePEc:zbw:hnumbr:178314. Full description at Econpapers || Download paper | 1 |
50 most relevant documents in this series (papers most cited in the last two years)
| # | Year | Title | Cited |
|---|
Citing documents used to
compute impact factor:
| Year | Title |
|---|
Recent citations
10 most frequent citing series
| # | Series | H | Cites | |
|---|---|---|---|---|
| 1 | Journal of Retailing and Consumer Services / Elsevier | 61 | 1 |