[Raw
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[50 most relevant papers]
[cites used to compute IF]
[Recent
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series ] [more data in
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| IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
| 2013 | 0 | 0.54 | 0 | 0 | 33 | 33 | 4 | 0 | 0 | 0 | 0 | 0 | 0.23 | |||||
| 2014 | 0 | 0.53 | 0 | 0 | 46 | 79 | 2 | 0 | 33 | 33 | 0 | 0 | 0.22 | |||||
| 2015 | 0 | 0.52 | 0 | 0 | 43 | 122 | 1 | 0 | 79 | 79 | 0 | 0 | 0.22 | |||||
| 2016 | 0 | 0.5 | 0.01 | 0.01 | 39 | 161 | 3 | 1 | 1 | 89 | 122 | 1 | 0 | 0 | 0.2 | |||
| 2017 | 0 | 0.51 | 0 | 0.01 | 46 | 207 | 8 | 1 | 2 | 82 | 161 | 1 | 0 | 0 | 0.2 | |||
| 2018 | 0.01 | 0.52 | 0 | 0 | 30 | 237 | 2 | 1 | 3 | 85 | 1 | 207 | 1 | 0 | 0 | 0.22 | ||
| 2019 | 0 | 0.53 | 0.02 | 0.02 | 34 | 271 | 4 | 5 | 8 | 76 | 204 | 4 | 0 | 0 | 0.21 | |||
| 2020 | 0.02 | 0.63 | 0.01 | 0.02 | 34 | 305 | 16 | 4 | 12 | 64 | 1 | 192 | 3 | 0 | 0 | 0.3 | ||
| 2021 | 0.06 | 0.73 | 0.02 | 0.03 | 36 | 341 | 7 | 8 | 20 | 68 | 4 | 183 | 6 | 0 | 1 | 0.03 | 0.27 | |
| 2022 | 0.03 | 0.72 | 0.01 | 0.02 | 27 | 368 | 0 | 4 | 24 | 70 | 2 | 180 | 3 | 0 | 0 | 0.22 | ||
| 2023 | 0.03 | 0.67 | 0.03 | 0.06 | 41 | 409 | 3 | 12 | 36 | 63 | 2 | 161 | 9 | 0 | 0 | 0.19 | ||
| 2024 | 0.01 | 0.73 | 0.02 | 0.03 | 30 | 439 | 0 | 7 | 43 | 68 | 1 | 172 | 5 | 0 | 0 | 0.22 | ||
| 2025 | 0.06 | 0.96 | 0.04 | 0.08 | 29 | 468 | 0 | 19 | 62 | 71 | 4 | 168 | 14 | 0 | 1 | 0.03 | 0.28 |
| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2020 | Retail chatbots: The challenges and opportunities of conversational commerce. (2020). Yan, Winslet Ting ; Leung, Chi Hong. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2020:v:8:i:1:p:68-84. Full description at Econpapers || Download paper | 8 |
| 2 | 2017 | Using emoji effectively in marketing: An empirical study. (2017). Yan, Winslet Ting ; Leung, Chi Hong. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2017:v:5:i:1:p:76-95. Full description at Econpapers || Download paper | 6 |
| 3 | 2019 | Personalisation the artificial intelligence way. (2019). Pearson, Andrew. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2019:v:7:i:3:p:245-269. Full description at Econpapers || Download paper | 3 |
| 4 | 2015 | Going viral on YouTube. (2015). Leonhardt, James M. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2015:v:3:i:1:p:21-30. Full description at Econpapers || Download paper | 2 |
| 5 | 2013 | Paid, earned and owned media: Convergence in social media. (2013). Belden, Christy. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2013:v:1:i:3:p:243-250. Full description at Econpapers || Download paper | 2 |
| 6 | 2013 | Creating meaningful customer experiences and campaigns in social media: Case study of O2 (Telefónica UK). (2013). Lorenzon, Kristian. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2013:v:1:i:1:p:32-38. Full description at Econpapers || Download paper | 2 |
| 7 | 2020 | Influencer marketing: An exploratory study on the motivations of young adults to follow social media influencers. (2020). Morton, Flor. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2020:v:8:i:2:p:156-165. Full description at Econpapers || Download paper | 2 |
| 8 | 2021 | Digital marketing: Incompatibilities between performance marketing and marketing creativity. (2021). Lies, Jan. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2021:v:8:i:4:p:376-386. Full description at Econpapers || Download paper | 2 |
| 9 | 2021 | The intertwining of traditional and electronic word-of-mouth in building the credibility of local fashion brands. (2021). Ratriyana, Ina Nur. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2021:v:8:i:4:p:365-375. Full description at Econpapers || Download paper | 2 |
| 10 | 2018 | Social media celebrities as influencers in brand communication: An empirical study on influencer content, its advertising relevance and audience expectations. (2018). Haumer, Florian ; Kolo, Castulus. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2018:v:6:i:3:p:273-282. Full description at Econpapers || Download paper | 2 |
| 11 | 2017 | Building brand engagement through Twitter marketing strategies. (2017). Mishra, Karen. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2017:v:4:i:4:p:380-390. Full description at Econpapers || Download paper | 1 |
| 12 | 2020 | How do popular online streamers influence viewersâ purchase intention? Evidence from a mobile game campaign on YouTube. (2020). Hua, Xiaxin ; Jiang, Shan ; Parviainen, Robert. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2020:v:7:i:4:p:332-343. Full description at Econpapers || Download paper | 1 |
| 13 | 2021 | The importance of timely social media responsiveness. (2021). Boyer, Stefanie ; Dapko, Jennifer L ; Harris, Eric. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2021:v:8:i:4:p:358-364. Full description at Econpapers || Download paper | 1 |
| 14 | 2023 | A decision-making characteristics framework for marketing attribution in practice: Improving empirical procedures. (2023). Hosahally, Shashank ; Zaremba, Arkadiusz. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2023:v:11:i:1:p:89-100. Full description at Econpapers || Download paper | 1 |
| 15 | 2018 | Trust in native advertising: The neuroscience behind the processing of branded content. (2018). Buntain, Noah ; Costa, Mark R ; Hirshfield, Leanne ; Egan, Beth. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2018:v:6:i:3:p:259-272. Full description at Econpapers || Download paper | 1 |
| 16 | 2020 | Reconsidering bounce rate in web analytics. (2020). Kamerer, David. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2020:v:8:i:1:p:58-67. Full description at Econpapers || Download paper | 1 |
| 17 | 2021 | Ethical design: Persuasion, not deception. (2021). van Heesch, Winnie ; de Bloois, Mareille ; Mastop, Jessanne ; van der Lee, Jeanette R ; van Steenbergen, Elianne F ; Cuijpers, Dries. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2021:v:9:i:2:p:135-148. Full description at Econpapers || Download paper | 1 |
| 18 | 2016 | Brand tracking on social media: The role of country-of-origin perceptions. (2016). Pokrywczynski, James ; Lu, Hang. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2016:v:4:i:3:p:279-291. Full description at Econpapers || Download paper | 1 |
| 19 | 2020 | The anatomy of an effective e-mail subject line: How to stand out in a crowded inbox. (2020). Aiossa, Ewelina. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2020:v:8:i:3:p:244-250. Full description at Econpapers || Download paper | 1 |
| 20 | 2014 | Corporate blogs, social media links and firm performance: A study of Fortune 500 companies. (2014). Wei, Yujie ; Song, Pingping ; Rutherford, Brian. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2014:v:2:i:2:p:159-175. Full description at Econpapers || Download paper | 1 |
| 21 | 2023 | Does it pay to polarise? The impact of brand activism on brand perceptions and purchase intentions in entrepreneurial marketing. (2023). Amin, Hamasa ; Rudeloff, Christian. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2023:v:11:i:1:p:69-78. Full description at Econpapers || Download paper | 1 |
| 22 | 2017 | Best practices for producing stories on Instagram. (2017). Nardello, Erica. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2017:v:5:i:4:p:332-340. Full description at Econpapers || Download paper | 1 |
| 23 | 2020 | A journey of digital marketing transformation: From distributed solo players to embedded digital excellence. (2020). Federico, Francesco. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2020:v:8:i:1:p:46-57. Full description at Econpapers || Download paper | 1 |
| 24 | 2021 | How the study of social media data has evolved through time, putting social media insights-led actions at the heart of many organisationsâ strategy. (2021). Balchin, Jackie. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2021:v:9:i:1:p:43-52. Full description at Econpapers || Download paper | 1 |
| 25 | 2016 | Unleashing your silent majority: How employee advocacy and engagement build your brand and trust via digital strategies. (2016). Snyder, Tamara ; Honig, David. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2016:v:4:i:3:p:217-231. Full description at Econpapers || Download paper | 1 |
| 26 | 2025 | Measuring digital advertising in a post-cookie era: A study of marketing-mix models, attribution and incrementality. (2025). Volkova, Olena ; Zaremba, Arkadiusz ; Bharadwaj, Madan ; Hosahally, Shashank. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2025:v:12:i:4:p:348-373. Full description at Econpapers || Download paper | 1 |
| 27 | 2019 | The marketing funnel versus the flywheel: Generating consistent leads through a new model of engagement. (2019). Meyer, Dave. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2019:v:7:i:2:p:106-114. Full description at Econpapers || Download paper | 1 |
| 28 | 2014 | Lead-generating social media strategies using the social media performance model: The B2B connection. (2014). Sussman, Kristen ; Wilcox, Gary B. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2014:v:2:i:1:p:70-78. Full description at Econpapers || Download paper | 1 |
| 29 | 2023 | Instagram influencers in Kuwait: A persuasion knowledge perspective. (2023). Xue, Fei ; Alhaidar, Ahmad. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2023:v:10:i:4:p:361-378. Full description at Econpapers || Download paper | 1 |
| 30 | 2017 | Engaging fans on social media in US minor league soccer: A content analysis of consumer promotion on Facebook, Twitter and Instagram. (2017). Stewart, Margaret C ; Lanzillo, Julie D. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2017:v:5:i:1:p:96-109. Full description at Econpapers || Download paper | 1 |
| 31 | 2020 | A quantitative study on the impact of emotion on social media engagement and conversion. (2020). Buffard, Jonathan ; Papasava, Angeliki. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2020:v:7:i:4:p:355-375. Full description at Econpapers || Download paper | 1 |
| 32 | 2016 | Marketing promotions in social network games: Making them work. (2016). Hulland, John ; Killian, Ginger. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2016:v:4:i:1:p:54-69. Full description at Econpapers || Download paper | 1 |
| 33 | 2024 | Advertisement avoidance and algorithmic media: The role of social media fatigue, algorithmic literacy and privacy concerns. (2024). Iyer, Pooja ; Bright, Laura F ; Alavi, Setareh. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2024:v:12:i:3:p:276-292. Full description at Econpapers || Download paper | 1 |
| 34 | 2019 | Restoring trust and rebuilding reputation: The critical roles of corporate purpose, earned media and the new CEO mandate. (2019). Weber, Larry. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2019:v:6:i:4:p:332-340. Full description at Econpapers || Download paper | 1 |
| 35 | 2020 | An accessibility primer for digital communications. (2020). Gauvreau, Jennifer Locascio. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2020:v:8:i:2:p:129-143. Full description at Econpapers || Download paper | 1 |
| 36 | 2014 | The omni-channel customer experience: Driving engagement through digitisation. (2014). Bhalla, Ravi. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2014:v:1:i:4:p:365-372. Full description at Econpapers || Download paper | 1 |
| 37 | 2021 | The social economy: Monetising the transactional nature of social media. (2021). Shreffler, Melanie ; McCullough, Amber. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2021:v:9:i:3:p:243-251. Full description at Econpapers || Download paper | 1 |
| 38 | 2020 | Humanising of the brand voice on social media: The case of government agencies and semi-state bodies. (2020). Kidney, Etain ; Mullan, Anita. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2020:v:7:i:4:p:344-354. Full description at Econpapers || Download paper | 1 |
| 39 | 2016 | Hashtag hijacking: What it is, why it happens and how to avoid it. (2016). Xanthopoulos, Petros ; Panagopoulos, Orestis Panos ; Bakamitsos, Georgios A ; Freudmann, Elizabeth. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2016:v:3:i:4:p:353-362. Full description at Econpapers || Download paper | 1 |
| 40 | 2023 | Search marketing in the age of AI: Understanding the marketing implications of search, assistive and answer engines. (2023). Artz, Matt ; Barnard, Jason. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2023:v:11:i:3:p:244-260. Full description at Econpapers || Download paper | 1 |
| 41 | 2013 | Choosing between social media platforms and understanding the markets they reach. (2013). Taylor, Nigel. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2013:v:1:i:3:p:283-291. Full description at Econpapers || Download paper | 1 |
| 42 | 2021 | How putting the customer at the heart of everything can supercharge growth. (2021). Zhou, Julie. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2021:v:9:i:3:p:214-218. Full description at Econpapers || Download paper | 1 |
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2020 | Retail chatbots: The challenges and opportunities of conversational commerce. (2020). Yan, Winslet Ting ; Leung, Chi Hong. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2020:v:8:i:1:p:68-84. Full description at Econpapers || Download paper | 4 |
| 2 | 2019 | Personalisation the artificial intelligence way. (2019). Pearson, Andrew. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2019:v:7:i:3:p:245-269. Full description at Econpapers || Download paper | 3 |
| 3 | 2017 | Using emoji effectively in marketing: An empirical study. (2017). Yan, Winslet Ting ; Leung, Chi Hong. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2017:v:5:i:1:p:76-95. Full description at Econpapers || Download paper | 2 |
| 4 | 2020 | Influencer marketing: An exploratory study on the motivations of young adults to follow social media influencers. (2020). Morton, Flor. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2020:v:8:i:2:p:156-165. Full description at Econpapers || Download paper | 2 |
| Year | Title | |
|---|---|---|
| 2025 | An IBM Watson Analysis of Twitter Followers and Influencers. (2025). Uppala, Vishal ; Ankem, Kalyani ; Palvia, Prashant. In: International Journal of Technology and Human Interaction (IJTHI). RePEc:igg:jthi00:v:21:y:2025:i:1:p:1-17. Full description at Econpapers || Download paper | |
| 2025 | The evolving role of AI and ML in digital promotion: a systematic review and research agenda. (2025). P. G. S. A. Jayarathne, ; B. T. K. Chathuranga, ; V. G. P. Lakshika, . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:2:d:10.1057_s41270-024-00367-2. Full description at Econpapers || Download paper | |
| 2025 | Algorithmic Burnout and Digital Well-Being: Modelling Young Adultsâ Resistance to Personalized Digital Persuasion. (2025). Konstantakopoulou, Maria ; Balaskas, Stefanos ; Yfantidou, Ioanna ; Komis, Kyriakos. In: Societies. RePEc:gam:jsoctx:v:15:y:2025:i:8:p:232-:d:1728153. Full description at Econpapers || Download paper | |
| 2025 | Natural Born Supporters? The Role of Personality Traits for Stakeholders Moral Emotions and Behavioural Intentions Towards Activist Corporate Brands in Online Firestorms. (2025). Rogotzki, Emily-Louise ; Rudeloff, Christian. In: Corporate Reputation Review. RePEc:pal:crepre:v:28:y:2025:i:4:d:10.1057_s41299-025-00225-6. Full description at Econpapers || Download paper |
| Year | Citing document |
|---|