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Citation Profile [Updated: 2026-05-04 07:00:09]
5 Years H Index
3
Impact Factor (IF)
0.06
5 Years IF
0.08
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
2013 0 0.54 0 0 33 33 4 0 0 0 0 0 0.23
2014 0 0.53 0 0 46 79 2 0 33 33 0 0 0.22
2015 0 0.52 0 0 43 122 1 0 79 79 0 0 0.22
2016 0 0.5 0.01 0.01 39 161 3 1 1 89 122 1 0 0 0.2
2017 0 0.51 0 0.01 46 207 8 1 2 82 161 1 0 0 0.2
2018 0.01 0.52 0 0 30 237 2 1 3 85 1 207 1 0 0 0.22
2019 0 0.53 0.02 0.02 34 271 4 5 8 76 204 4 0 0 0.21
2020 0.02 0.63 0.01 0.02 34 305 16 4 12 64 1 192 3 0 0 0.3
2021 0.06 0.73 0.02 0.03 36 341 7 8 20 68 4 183 6 0 1 0.03 0.27
2022 0.03 0.72 0.01 0.02 27 368 0 4 24 70 2 180 3 0 0 0.22
2023 0.03 0.67 0.03 0.06 41 409 3 12 36 63 2 161 9 0 0 0.19
2024 0.01 0.73 0.02 0.03 30 439 0 7 43 68 1 172 5 0 0 0.22
2025 0.06 0.96 0.04 0.08 29 468 0 19 62 71 4 168 14 0 1 0.03 0.28
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12020Retail chatbots: The challenges and opportunities of conversational commerce. (2020). Yan, Winslet Ting ; Leung, Chi Hong. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2020:v:8:i:1:p:68-84.

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8
22017Using emoji effectively in marketing: An empirical study. (2017). Yan, Winslet Ting ; Leung, Chi Hong. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2017:v:5:i:1:p:76-95.

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6
32019Personalisation the artificial intelligence way. (2019). Pearson, Andrew. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2019:v:7:i:3:p:245-269.

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3
42015Going viral on YouTube. (2015). Leonhardt, James M. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2015:v:3:i:1:p:21-30.

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2
52013Paid, earned and owned media: Convergence in social media. (2013). Belden, Christy. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2013:v:1:i:3:p:243-250.

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2
62013Creating meaningful customer experiences and campaigns in social media: Case study of O2 (Telefónica UK). (2013). Lorenzon, Kristian. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2013:v:1:i:1:p:32-38.

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2
72020Influencer marketing: An exploratory study on the motivations of young adults to follow social media influencers. (2020). Morton, Flor. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2020:v:8:i:2:p:156-165.

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2
82021Digital marketing: Incompatibilities between performance marketing and marketing creativity. (2021). Lies, Jan. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2021:v:8:i:4:p:376-386.

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2
92021The intertwining of traditional and electronic word-of-mouth in building the credibility of local fashion brands. (2021). Ratriyana, Ina Nur. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2021:v:8:i:4:p:365-375.

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2
102018Social media celebrities as influencers in brand communication: An empirical study on influencer content, its advertising relevance and audience expectations. (2018). Haumer, Florian ; Kolo, Castulus. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2018:v:6:i:3:p:273-282.

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2
112017Building brand engagement through Twitter marketing strategies. (2017). Mishra, Karen. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2017:v:4:i:4:p:380-390.

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1
122020How do popular online streamers influence viewers’ purchase intention? Evidence from a mobile game campaign on YouTube. (2020). Hua, Xiaxin ; Jiang, Shan ; Parviainen, Robert. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2020:v:7:i:4:p:332-343.

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1
132021The importance of timely social media responsiveness. (2021). Boyer, Stefanie ; Dapko, Jennifer L ; Harris, Eric. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2021:v:8:i:4:p:358-364.

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1
142023A decision-making characteristics framework for marketing attribution in practice: Improving empirical procedures. (2023). Hosahally, Shashank ; Zaremba, Arkadiusz. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2023:v:11:i:1:p:89-100.

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1
152018Trust in native advertising: The neuroscience behind the processing of branded content. (2018). Buntain, Noah ; Costa, Mark R ; Hirshfield, Leanne ; Egan, Beth. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2018:v:6:i:3:p:259-272.

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1
162020Reconsidering bounce rate in web analytics. (2020). Kamerer, David. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2020:v:8:i:1:p:58-67.

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1
172021Ethical design: Persuasion, not deception. (2021). van Heesch, Winnie ; de Bloois, Mareille ; Mastop, Jessanne ; van der Lee, Jeanette R ; van Steenbergen, Elianne F ; Cuijpers, Dries. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2021:v:9:i:2:p:135-148.

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1
182016Brand tracking on social media: The role of country-of-origin perceptions. (2016). Pokrywczynski, James ; Lu, Hang. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2016:v:4:i:3:p:279-291.

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1
192020The anatomy of an effective e-mail subject line: How to stand out in a crowded inbox. (2020). Aiossa, Ewelina. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2020:v:8:i:3:p:244-250.

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1
202014Corporate blogs, social media links and firm performance: A study of Fortune 500 companies. (2014). Wei, Yujie ; Song, Pingping ; Rutherford, Brian. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2014:v:2:i:2:p:159-175.

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1
212023Does it pay to polarise? The impact of brand activism on brand perceptions and purchase intentions in entrepreneurial marketing. (2023). Amin, Hamasa ; Rudeloff, Christian. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2023:v:11:i:1:p:69-78.

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1
222017Best practices for producing stories on Instagram. (2017). Nardello, Erica. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2017:v:5:i:4:p:332-340.

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1
232020A journey of digital marketing transformation: From distributed solo players to embedded digital excellence. (2020). Federico, Francesco. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2020:v:8:i:1:p:46-57.

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1
242021How the study of social media data has evolved through time, putting social media insights-led actions at the heart of many organisations’ strategy. (2021). Balchin, Jackie. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2021:v:9:i:1:p:43-52.

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1
252016Unleashing your silent majority: How employee advocacy and engagement build your brand and trust via digital strategies. (2016). Snyder, Tamara ; Honig, David. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2016:v:4:i:3:p:217-231.

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1
262025Measuring digital advertising in a post-cookie era: A study of marketing-mix models, attribution and incrementality. (2025). Volkova, Olena ; Zaremba, Arkadiusz ; Bharadwaj, Madan ; Hosahally, Shashank. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2025:v:12:i:4:p:348-373.

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1
272019The marketing funnel versus the flywheel: Generating consistent leads through a new model of engagement. (2019). Meyer, Dave. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2019:v:7:i:2:p:106-114.

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1
282014Lead-generating social media strategies using the social media performance model: The B2B connection. (2014). Sussman, Kristen ; Wilcox, Gary B. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2014:v:2:i:1:p:70-78.

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1
292023Instagram influencers in Kuwait: A persuasion knowledge perspective. (2023). Xue, Fei ; Alhaidar, Ahmad. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2023:v:10:i:4:p:361-378.

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1
302017Engaging fans on social media in US minor league soccer: A content analysis of consumer promotion on Facebook, Twitter and Instagram. (2017). Stewart, Margaret C ; Lanzillo, Julie D. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2017:v:5:i:1:p:96-109.

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1
312020A quantitative study on the impact of emotion on social media engagement and conversion. (2020). Buffard, Jonathan ; Papasava, Angeliki. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2020:v:7:i:4:p:355-375.

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1
322016Marketing promotions in social network games: Making them work. (2016). Hulland, John ; Killian, Ginger. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2016:v:4:i:1:p:54-69.

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1
332024Advertisement avoidance and algorithmic media: The role of social media fatigue, algorithmic literacy and privacy concerns. (2024). Iyer, Pooja ; Bright, Laura F ; Alavi, Setareh. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2024:v:12:i:3:p:276-292.

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1
342019Restoring trust and rebuilding reputation: The critical roles of corporate purpose, earned media and the new CEO mandate. (2019). Weber, Larry. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2019:v:6:i:4:p:332-340.

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1
352020An accessibility primer for digital communications. (2020). Gauvreau, Jennifer Locascio. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2020:v:8:i:2:p:129-143.

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1
362014The omni-channel customer experience: Driving engagement through digitisation. (2014). Bhalla, Ravi. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2014:v:1:i:4:p:365-372.

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1
372021The social economy: Monetising the transactional nature of social media. (2021). Shreffler, Melanie ; McCullough, Amber. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2021:v:9:i:3:p:243-251.

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1
382020Humanising of the brand voice on social media: The case of government agencies and semi-state bodies. (2020). Kidney, Etain ; Mullan, Anita. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2020:v:7:i:4:p:344-354.

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1
392016Hashtag hijacking: What it is, why it happens and how to avoid it. (2016). Xanthopoulos, Petros ; Panagopoulos, Orestis Panos ; Bakamitsos, Georgios A ; Freudmann, Elizabeth. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2016:v:3:i:4:p:353-362.

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1
402023Search marketing in the age of AI: Understanding the marketing implications of search, assistive and answer engines. (2023). Artz, Matt ; Barnard, Jason. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2023:v:11:i:3:p:244-260.

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1
412013Choosing between social media platforms and understanding the markets they reach. (2013). Taylor, Nigel. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2013:v:1:i:3:p:283-291.

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1
422021How putting the customer at the heart of everything can supercharge growth. (2021). Zhou, Julie. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2021:v:9:i:3:p:214-218.

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1
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12020Retail chatbots: The challenges and opportunities of conversational commerce. (2020). Yan, Winslet Ting ; Leung, Chi Hong. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2020:v:8:i:1:p:68-84.

Full description at Econpapers || Download paper

4
22019Personalisation the artificial intelligence way. (2019). Pearson, Andrew. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2019:v:7:i:3:p:245-269.

Full description at Econpapers || Download paper

3
32017Using emoji effectively in marketing: An empirical study. (2017). Yan, Winslet Ting ; Leung, Chi Hong. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2017:v:5:i:1:p:76-95.

Full description at Econpapers || Download paper

2
42020Influencer marketing: An exploratory study on the motivations of young adults to follow social media influencers. (2020). Morton, Flor. In: Journal of Digital & Social Media Marketing. RePEc:aza:jdsmm0:y:2020:v:8:i:2:p:156-165.

Full description at Econpapers || Download paper

2
Citing documents used to compute impact factor: 4
YearTitle
2025An IBM Watson Analysis of Twitter Followers and Influencers. (2025). Uppala, Vishal ; Ankem, Kalyani ; Palvia, Prashant. In: International Journal of Technology and Human Interaction (IJTHI). RePEc:igg:jthi00:v:21:y:2025:i:1:p:1-17.

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2025The evolving role of AI and ML in digital promotion: a systematic review and research agenda. (2025). P. G. S. A. Jayarathne, ; B. T. K. Chathuranga, ; V. G. P. Lakshika, . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:2:d:10.1057_s41270-024-00367-2.

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2025Algorithmic Burnout and Digital Well-Being: Modelling Young Adults’ Resistance to Personalized Digital Persuasion. (2025). Konstantakopoulou, Maria ; Balaskas, Stefanos ; Yfantidou, Ioanna ; Komis, Kyriakos. In: Societies. RePEc:gam:jsoctx:v:15:y:2025:i:8:p:232-:d:1728153.

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2025Natural Born Supporters? The Role of Personality Traits for Stakeholders Moral Emotions and Behavioural Intentions Towards Activist Corporate Brands in Online Firestorms. (2025). Rogotzki, Emily-Louise ; Rudeloff, Christian. In: Corporate Reputation Review. RePEc:pal:crepre:v:28:y:2025:i:4:d:10.1057_s41299-025-00225-6.

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Recent citations
Recent citations received in 2023

YearCiting document