isabelle Aimé : Citation Profile

Institut de Préparation à l'Administration et à la Gestion (IPAG)

2

H index

0

i10 index

13

Citations

RESEARCH PRODUCTION:

3

Articles

20

Papers

RESEARCH ACTIVITY:

   15 years (2008 - 2023). See details.
   Cites by year: 0
   Journals where isabelle Aimé has often published
   Relations with other researchers
   Recent citing documents: 8.    Total self citations: 0 (0 %)

MORE DETAILS IN:
ABOUT THIS REPORT:

   Permalink: http://citec.repec.org/pai44
   Updated: 2026-09-19    RAS profile: 2026-09-15    
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Relations with other researchers

Works with:

Authors registered in RePEc who have co-authored more than one work in the last five years with isabelle Aimé.

Is cited by:

Olya, Hossein (1)

Cites to:

Lazaric, Nathalie (2)

Armstrong, J. (1)

Geuens, Maggie (1)

Weijters, Bert (1)

Muniesa, Fabian (1)

Main data

Where isabelle Aimé has published?

Journals with more than one article published# docs
Journal of Business Research2

Working Papers Series with more than one paper published# docs
Post-Print / HAL20

Recent works citing isabelle Aimé (2025 and 2024)

YearTitle of citing document
2025How consumer market orientations shape algorithmic appreciation and avoidance in fashion. (2025). Geyik, Pelin ; Weijo, Henri. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:4:p:1187-1202.

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2024Brand Stereotypes: On the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification. (2024). Fernandez-Sabiote, Estela ; Delgado-Ballester, Elena. In: Journal of Business Research. RePEc:eee:jbrese:v:177:y:2024:i:c:s0148296324001395.

Full description at Econpapers || Download paper

2024The impact of Janus fit brand extensions on perceived brand innovativeness. (2024). Falana, Wuraola Oluwabukola ; Frosen, Johanna ; Aspara, Jaakko. In: Journal of Business Research. RePEc:eee:jbrese:v:179:y:2024:i:c:s0148296324001784.

Full description at Econpapers || Download paper

2025From consumers to consumption: The socio-technical assemblage of the persona in market segmentation. (2025). Ruiz, Carlos Diaz ; Syrjl, Henna ; Leipmaa-Leskinen, Hanna ; Luomala, Harri T. In: Journal of Business Research. RePEc:eee:jbrese:v:194:y:2025:i:c:s0148296325002103.

Full description at Econpapers || Download paper

2026Meaningless brand names can spark consumer curiosity and improve brand evaluations. (2026). Landgraf, Polina ; Luffarelli, Jonathan ; Stamatogiannakis, Antonios. In: Journal of Business Research. RePEc:eee:jbrese:v:202:y:2026:i:c:s0148296325005909.

Full description at Econpapers || Download paper

2026The effect of cross-gender endorsement in live streaming:the moderating role of sexually related products. (2026). Yang, Yixing ; Mo, Shuwei. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:90:y:2026:i:c:s0969698925004552.

Full description at Econpapers || Download paper

2024How do line extensions impact brand sales? The role of feature similarity and brand architecture. (2024). Ataman, Berk ; Pauwels, Koen ; Sezen, Burcu. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-023-00265-z.

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2024Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas. (2024). Jrgensen, Rasmus Grnlund ; Jung, Soon-Gyo ; Santos, Joao M ; Jansen, Bernard J ; Salminen, Joni ; Nielsen, Lene ; Bahloul, Malik. In: Information Technology and Management. RePEc:spr:infotm:v:25:y:2024:i:2:d:10.1007_s10799-022-00373-9.

Full description at Econpapers || Download paper

Works by isabelle Aimé:

YearTitleTypeCited
2020Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands In: Journal of Business Research.
[Full Text][Citation analysis]		article5
2020Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands.(2020) In: Post-Print.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 5		paper
2022The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆ In: Journal of Business Research.
[Full Text][Citation analysis]		article5
2022The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆.(2022) In: Post-Print.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 5		paper
2008Le changement de nom de marque : clarification du concept et proposition dune typologie In: Post-Print.
[Citation analysis]		paper0
2018Lessons from nearly a century of the brand management system In: Post-Print.
[Full Text][Citation analysis]		paper1
2019Le rôle central des experts dans la transformation digitale du marketing In: Post-Print.
[Citation analysis]		paper0
2019Digital Metamorphosis of the Organizations: Myth or Reality? In: Post-Print.
[Citation analysis]		paper0
2016The brand manager system twenty years after Low and Fullerton’s critical-historical evaluation In: Post-Print.
[Citation analysis]		paper0
2021The reconfiguration of marketing organization in the age of digital transformation: a paradox perspective In: Post-Print.
[Full Text][Citation analysis]		paper0
2021The Reconfiguration of Marketing Organization in the Age of Digital Transformation: A Paradox Perspective.(2021) In: management revue - Socio-Economic Studies.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 0		article
2020Digital transformation of marketing: fashion or organizational revolution? In: Post-Print.
[Citation analysis]		paper0
2021La transformation digitale du marketing comme mode managériale : une démystification du discours des consultants In: Post-Print.
[Citation analysis]		paper0
2018Brand gender-bending: The impact of an endorsed brand strategy on consumers’ evaluation of gendered mixed-target brands In: Post-Print.
[Citation analysis]		paper2
2010Le « naming » : une forme de parrainage originale In: Post-Print.
[Citation analysis]		paper0
2023Theorizing digital transformation: a phytosociological approach In: Post-Print.
[Citation analysis]		paper0
2023A phytosociological perspective on digital transformation: A case of the marketing organization of a legacy firm In: Post-Print.
[Citation analysis]		paper0
2018Challenges and Mutations of the Brand Management System In: Post-Print.
[Citation analysis]		paper0
2017A history of the brand management system In: Post-Print.
[Citation analysis]		paper0
2016The brand manager’s challenges in the digital era In: Post-Print.
[Citation analysis]		paper0
2016Is the brand manager system doomed to disappear in the age of data? In: Post-Print.
[Citation analysis]		paper0
2019Does digital transformation mean the end of marketing? In: Post-Print.
[Citation analysis]		paper0
2008Le changement de nom de marque : définition, clarification et proposition d’une typologie In: Post-Print.
[Citation analysis]		paper0

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