Maggie Geuens : Citation Profile

Vlerick Business School

13

H index

14

i10 index

541

Citations

RESEARCH PRODUCTION:

27

Articles

37

Papers

RESEARCH ACTIVITY:

   22 years (2002 - 2024). See details.
   Cites by year: 24
   Journals where Maggie Geuens has often published
   Relations with other researchers
   Recent citing documents: 47.    Total self citations: 14 (2.52 %)

MORE DETAILS IN:
ABOUT THIS REPORT:

   Permalink: http://citec.repec.org/pge20
   Updated: 2025-12-20    RAS profile: 2024-09-06    
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Relations with other researchers

Works with:

Authors registered in RePEc who have co-authored more than one work in the last five years with Maggie Geuens.

Is cited by:

Vanhoucke, Mario (10)

Weijters, Bert (8)

Van den Poel, Dirk (7)

Schoors, Koen (3)

Ooghe, Hubert (3)

Verbeke, Wim (3)

levant, yves (3)

Karas, Alexei (3)

Verbeke, Tom (3)

Lepoutre, Jan (3)

Christiaens, Johan (3)

Cites to:

Vanhoucke, Mario (12)

Weijters, Bert (11)

Schoors, Koen (9)

Poels, Geert (6)

Vermeir, Iris (5)

Chintagunta, Pradeep (4)

Armstrong, J. (4)

Pieters, Rik (3)

Merlevede, Bruno (3)

Clarysse, Bart (3)

Hildebrandt, Lutz (3)

Main data

Where Maggie Geuens has published?

Journals with more than one article published# docs
Journal of Business Research14
International Journal of Research in Marketing5
Journal of Consumer Research3
NIM Marketing Intelligence Review2

Working Papers Series with more than one paper published# docs
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium / Ghent University, Faculty of Economics and Business Administration35

Recent works citing Maggie Geuens (2025 and 2024)

YearTitle of citing document
2024Impact of Brand Personality on the Different Stages of Brand Loyalty:Gender Moderation. (2024). Islam, Md Mehedul. In: International Journal of Science and Business. RePEc:aif:journl:v:40:y:2024:i:1:p:140-160.

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2024How mortality salience hurts brands with different personalities. (2024). Landgraf, Polina ; Yang, Haiyang ; Stamatogiannakis, Antonios. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:2:p:308-324.

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2024The role of augmented reality in shaping purchase intentions and WOM for luxury products. (2024). Nawres, Darragi ; Nedra, Bahri-Ammari ; Yousaf, Anish ; Mishra, Abhishek. In: Journal of Business Research. RePEc:eee:jbrese:v:171:y:2024:i:c:s0148296323007270.

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2024Advertising Stigmatized Products: Leverage Social Norms or Break the Stigma?. (2024). Nanarpuzha, Rajesh ; Satyavageeswaran, Prakash ; Nasa, Jayant ; Dubelaar, Chris ; Srivastava, Arti. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003412.

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2024“It doesnt bother me that much”: The congruence effect of product types and ad appeals on the effectiveness of sponsored ads on Instagram. (2024). Yoon, Doyle ; Hi, Yoon ; Seo, Jinhee. In: Journal of Business Research. RePEc:eee:jbrese:v:185:y:2024:i:c:s0148296324004144.

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2025The personality of luxury. A new measure and the effects of brand personality distinctiveness and congruence on consumer responses. (2025). Karpova, Aleksandra ; Balabanis, George. In: Journal of Business Research. RePEc:eee:jbrese:v:189:y:2025:i:c:s0148296324006118.

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2025Real-time marketing messages and consumer engagement in social media. (2025). Rodrguez-Vil, Omar ; Chae, Myoung-Jin ; Bharadwaj, Sundar. In: Journal of Business Research. RePEc:eee:jbrese:v:191:y:2025:i:c:s014829632500089x.

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2025The feature transposition effect: Increasing brand coolness through brand extension. (2025). Chen, Yong ; Li, Meng-Ran ; Liu, Xiao-Xin ; Bi, Nan ; Yin, Cheng-Yue. In: Journal of Business Research. RePEc:eee:jbrese:v:193:y:2025:i:c:s0148296325001699.

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2024Examining the effects of weather on online shopping cart abandonment: Evidence from an online retailing platform. (2024). Sha, Xiqing ; Peng, Siyu ; Huang, Jinsong ; Chen, Jing ; Li, Chenxi. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000341.

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2024Consumers€™ attention, experience, and action to organic consumption: The moderating role of anticipated pride and moral obligation. (2024). Kim, Yang Hee ; Roh, Taewoo ; Chae, Myoung-Jin. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001206.

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2024Prominent or subtle: The impact of brand prominence on social media advertisement engagement. (2024). Xiao, Tingwen ; Chen, Siyun ; Wei, Haiying. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924001930.

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2024The effects of motivated consumer innovativeness on consumer acceptance of autonomous delivery robots. (2024). Wu, Min ; Yuen, Kum Fai ; Qi, Angie Shi. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003266.

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2024How do online sales channels affect global product purchases? The role of CSR and cross-country differences. (2024). Kim, Woo Bin ; Wu, Kuang-Wen ; Jan, Ihsan Ullah ; Lee, Hakyung ; Il, Dong. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s096969892400345x.

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2025Relationships among consumer innovativeness, learning, and global product purchases: Store manager perspectives in retailing. (2025). Kim, Changju ; Kurata, Karin. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924003801.

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2025Product-independent or product-dependent: The impact of virtual influencers€™ primed identity on purchase intention. (2025). Zhang, Yuexian ; Wang, Xueying. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924003849.

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2025Smart product brands €“ The interrelation of smart products and buyer personality traits. (2025). Paetz, Friederike ; Schultz, Carsten D. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924005162.

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2025€œPlanting€ meat substitutes in the meat shelf: An online and two supermarket field experiments to explore the effect of placing meat substitutes next to meat. (2025). Fischer, A. R. H., ; van der Meer, M ; Schruff-Lim, E M ; Onwezen, M C. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000025.

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2025Brand loyalty and repurchase intention in the face of opportunistic recalls: The moderating role of perceived dialogical CSR communication. (2025). Sadeque, Saalem ; Shar, Sanaullah ; Qazi, Asim ; Salam, Abdul ; Hussain, Shahid ; Seet, Pi-Shen. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000050.

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2025Endorsing alone or with humans: Investigating the impact of virtual influencers€™ presentation formats on endorsement effectiveness. (2025). Deng, Guangkuan ; Kang, Jiayi ; He, Lijuan ; Xu, Ying. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:84:y:2025:i:c:s096969892500027x.

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2025Temporal buffering: Exploring how temporal distance affects consumers€™ reactions to product recalls. (2025). Shao, Qianwen ; Li, Yi-Na ; Liu, Yang ; Tian, Jingjing ; Wei, Jiuchang. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000311.

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2025Research on the impact of matched effects between green advertising appeals and product type on consumer purchase intention. (2025). Zhang, YI ; Liao, Shiyu ; Zhou, Xingjian ; Ma, Xiaogang. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:85:y:2025:i:c:s096969892500044x.

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2024How can we improve buyer experiences for the operations of e-grocery platforms? Towards a unified framework for digital service operations. (2024). Kar, Arpan Kumar ; Chakraborty, Debarun ; Basu, Bibaswan. In: International Journal of Production Economics. RePEc:eee:proeco:v:278:y:2024:i:c:s0925527324002743.

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2025Emotional brightness and crowdfunding performance. (2025). Suarez, Fernando ; Grodal, Stine ; Sitruk, Jonathan ; Dibiaggio, Ludovic. In: Research Policy. RePEc:eee:respol:v:54:y:2025:i:1:s0048733324001434.

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2024What motivates consumers to adopt controversial green mobility innovations? The case of shared e-bikes and e-scooters. (2024). Flores, Phil Justice. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:208:y:2024:i:c:s004016252400492x.

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2024To fight or not? product introduction and channel selection in the presence of a platform’s private label. (2024). Li, Yongjian ; Bai, Xuanming ; Chu, Mingsen. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:181:y:2024:i:c:s1366554523003617.

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2024Mass evacuation planning for disasters management: A household evacuation route choice behavior analysis. (2024). Sheu, Jiuh-Biing. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:186:y:2024:i:c:s1366554524001352.

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2024The Role of Awareness of Consequences in Predicting the Local Tourists’ Plastic Waste Reduction Behavioral Intention: The Extension of Planned Behavior Theory. (2024). Adelazim, Tarek Sayed ; Abbas, Ihab Saad ; Sarhan, Eman ; Alotaibi, Eid Kaadan ; Ali, Ehab Rabee ; Badawi, Adel Nasser. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:1:p:436-:d:1312828.

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2025Authentic Brand Ethicality: Conceptualization, Measurement, and Validation in the Fashion Industry. (2025). Hessel, Isabella Margaux ; Fischer, Peter Mathias ; Zeugner-Roth, Katharina Petra. In: Journal of Business Ethics. RePEc:kap:jbuset:v:196:y:2025:i:4:d:10.1007_s10551-024-05873-y.

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2025The impact of product attributes on sustainable purchasing and its emotional effects on consumers: the role of social enterprises. (2025). Garcaia-Rodraiguez, Nuria ; Sanzo-Paerez, Me Josae ; Cachero-Martainez, Silvia. In: Economics and Business Letters. RePEc:ove:journl:aid:22411.

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2024Innovating the Archetype: Discovering the Boundaries of the Triangular Designer Space. (2024). Eggink, Wouter ; Klassen, Viktor ; Kok, Mendel ; Mulder-Nijkamp, Maaike. In: Corporate Reputation Review. RePEc:pal:crepre:v:27:y:2024:i:2:d:10.1057_s41299-022-00145-9.

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2024How do line extensions impact brand sales? The role of feature similarity and brand architecture. (2024). Ataman, Berk ; Pauwels, Koen ; Sezen, Burcu. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-023-00265-z.

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2025Examining price variation sensitivity with surveys and the relevance of Weber’s law. (2025). Tauscher, Anna ; Larson, Ronald B. In: Journal of Revenue and Pricing Management. RePEc:pal:jorapm:v:24:y:2025:i:3:d:10.1057_s41272-024-00514-5.

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2024How brand CSR responses to the pandemic impact brand value, growth, and rank. (2024). Rizkalla, Amy ; Taher, Ahmed. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03711-0.

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2024Dimensions of Brand Equity: A Hybrid Approach. (2024). Padmaja, V ; Srivastava, Govind Nath ; Tripathi, Abhinav P. In: Business Perspectives and Research. RePEc:sae:busper:v:12:y:2024:i:3:p:361-381.

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2025How attitudes and purchases differ between also-online versus offline-only grocery shoppers in online and offline grocery shopping. (2025). Pauwels, Koen ; Brggemann, Philipp. In: Electronic Commerce Research. RePEc:spr:elcore:v:25:y:2025:i:3:d:10.1007_s10660-024-09828-3.

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2025What drives customer loyalty in a pandemic? Semantic analysis of grocery retailers. (2025). Laukkanen, Tommi ; Kuikka, Anna ; Hallikainen, Heli ; Tuominen, Sasu. In: Electronic Commerce Research. RePEc:spr:elcore:v:25:y:2025:i:3:d:10.1007_s10660-024-09857-y.

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2024Social media influencer streamers and live-streaming shopping: examining consumer behavioral intention through the lens of the theory of planned behavior. (2024). Mai, Xiaojun ; Zaidin, Norzaidahwati ; Long, Junyu. In: Future Business Journal. RePEc:spr:futbus:v:10:y:2024:i:1:d:10.1186_s43093-024-00370-0.

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2025War for talent or even enemy at the gate? Investigating the role of employer brand experience in talent retention. (2025). Azimi, Mohammad ; Sadeghvaziri, Faraz ; Ebrahimi, Elham ; Mozafari, Amin. In: Future Business Journal. RePEc:spr:futbus:v:11:y:2025:i:1:d:10.1186_s43093-025-00440-x.

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2025Risks and benefits of sustainable aviation: factors impacting the adoption of electric planes. (2025). Abdelhamid, Mohamed ; Gangane, Varalaxmi. In: Future Business Journal. RePEc:spr:futbus:v:11:y:2025:i:1:d:10.1186_s43093-025-00468-z.

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2024Personalized email marketing in loyalty programs: The role of multidimensional construal levels. (2024). Liu-Thompkins, Yuping ; Zhang, Junzhou. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:52:y:2024:i:1:d:10.1007_s11747-023-00927-5.

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2024Are you looking for something specific or just looking around? Adaptive selling on the basis of customer shopping goals in retail sales. (2024). McFarland, Richard G ; Kim, Yenee. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:52:y:2024:i:6:d:10.1007_s11747-024-01015-y.

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2024National brands versus store brands: retailer fight against national brands to improve store brands via a dynamic discount pricing strategy. (2024). Yahyavi, Dawood ; Taleizadeh, Ata Allah ; Thaichon, Park. In: Operational Research. RePEc:spr:operea:v:24:y:2024:i:4:d:10.1007_s12351-024-00850-9.

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2025An EOQ model incorporating consumer behavior towards marketing policy change. (2025). Kim, Seung-Lae. In: OPSEARCH. RePEc:spr:opsear:v:62:y:2025:i:3:d:10.1007_s12597-024-00850-5.

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2025Good enough? A comparison of different harmonization procedures and their substantive consequences using the example of life satisfaction. (2025). Heizmann, Boris. In: Quality & Quantity: International Journal of Methodology. RePEc:spr:qualqt:v:59:y:2025:i:2:d:10.1007_s11135-025-02060-7.

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2024A more plant-based diet can boost public health and reduce environmental impact in China. (2024). Liu, Xiaoyu ; Xin, Liangjie. In: Food Security: The Science, Sociology and Economics of Food Production and Access to Food. RePEc:spr:ssefpa:v:16:y:2024:i:2:d:10.1007_s12571-024-01435-2.

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2024Studying Consumer Emotions and Purchase Preferences in a Virtual Reality Environment: A Bibliometric Analysis. (2024). Katarzyna, Wodarczyk ; Magorzata, Wicicka-Fernando ; Konrad, Biercewicz. In: Marketing of Scientific and Research Organizations. RePEc:vrs:mosaro:v:51:y:2024:i:2:p:105-128:n:1006.

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2024Sustainable tourist behavior: A systematic literature review and research agenda. (2024). Morrison, Alastair M ; Hai, Thi Hong ; Cocastefaniak, Andres J ; Li, Jiawei. In: Sustainable Development. RePEc:wly:sustdv:v:32:y:2024:i:4:p:3356-3374.

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Works by Maggie Geuens:

YearTitleTypeCited
2022How to reduce agri-environmental impacts on ecosystem services: the role of nudging techniques to increase purchase of plant-based meat substitutes In: Ecosystem Services.
[Full Text][Citation analysis]		article2
2009The proximity effect: The role of inter-item distance on reverse-item bias In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article17
2008The Proximity Effect: The Role of Interitem Distance on Reverse-Item Bias.(2008) In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 17		paper
2009A new measure of brand personality In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article118
2008A New Measure of Brand Personality.(2008) In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 118		paper
2010Motivated Consumer Innovativeness: Concept, measurement, and validation In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article53
2013The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article31
2016The calibrated sigma method: An efficient remedy for between-group differences in response category use on Likert scales In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article3
2020If you work it, flaunt it: Conspicuous displays of exercise efforts increase mate value In: Journal of Business Research.
[Full Text][Citation analysis]		article1
2023Triggering brand switching in online stores: The effectiveness of recommendations for private labels versus national brands In: Journal of Business Research.
[Full Text][Citation analysis]		article5
2023How online grocery shopping drives private label food purchases In: Journal of Business Research.
[Full Text][Citation analysis]		article3
2024How and when do virtual influencers positively affect consumer responses to endorsed brands? In: Journal of Business Research.
[Full Text][Citation analysis]		article2
2005Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation In: Journal of Business Research.
[Full Text][Citation analysis]		article24
2003Segmenting Internet shoppers based on their web-usage-related lifestyle: a cross-cultural validation.(2003) In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 24		paper
2009Revising the myth of gay consumer innovativeness In: Journal of Business Research.
[Full Text][Citation analysis]		article5
2009Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior In: Journal of Business Research.
[Full Text][Citation analysis]		article51
2008Relationship Quality and the Theory of Planned Behavior Models of Behavioral Intentions and Purchase Behavior.(2008) In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
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This paper has nother version. Agregated cites: 51		paper
2011Where does business research go from here? Food-for-thought on academic papers in business research In: Journal of Business Research.
[Full Text][Citation analysis]		article1
2011Emotional advertising: Revisiting the role of product category In: Journal of Business Research.
[Full Text][Citation analysis]		article25
2010Emotional advertising: Revisiting the Role of Product Category.(2010) In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 25		paper
2012Intention superiority perspectives on preference-decision consistency In: Journal of Business Research.
[Full Text][Citation analysis]		article0
2011Intention Superiority Perspectives on Preference-decision Consistency.(2011) In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 0		paper
2013The influence of mood on attitude–behavior consistency In: Journal of Business Research.
[Full Text][Citation analysis]		article5
2015Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit In: Journal of Business Research.
[Full Text][Citation analysis]		article11
2016Scale format effects on response option interpretation and use In: Journal of Business Research.
[Full Text][Citation analysis]		article6
2019Arming consumers against product placement: A comparison of factual and evaluative educational interventions In: Journal of Business Research.
[Full Text][Citation analysis]		article4
2019Arming consumers against product placement: A comparison of factual and evaluative educational interventions.(2019) In: Post-Print.
[Citation analysis]
This paper has nother version. Agregated cites: 4		paper
2018Whom do customers blame for a service failure? Effects of thought speed on causal locus attribution In: Journal of Retailing and Consumer Services.
[Full Text][Citation analysis]		article9
2010The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers In: Working Papers.
[Full Text][Citation analysis]		paper0
2010The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers.(2010) In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 0		paper
2012Increasing choice satisfaction through goal-based labeling In: Marketing Letters.
[Full Text][Citation analysis]		article1
2012A Motivational Account of the Question-Behavior Effect In: Journal of Consumer Research.
[Full Text][Citation analysis]		article0
2011A Motivational Account of the Question-Behavior Effect.(2011) In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
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This paper has nother version. Agregated cites: 0		paper
2013The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales In: Journal of Consumer Research.
[Full Text][Citation analysis]		article7
2015The Floor Is Nearer than the Sky: How Looking Up or Down Affects Construal Level In: Journal of Consumer Research.
[Full Text][Citation analysis]		article9
2002Developing a Short Affect Intensity Scale In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper0
2002Media context and advertising effectiveness: The role of context appreciation and context-ad similarity In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper40
2003Assessing the impact of offline URL advertising In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper1
2003THE FOUR DIMENSIONAL IMPACT OF COLOR ON SHOPPERS EMOTIONS In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper3
2003Developing a typology of airport shoppers In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper18
2004IMPLICIT ATTITUDES TOWARD GREEN CONSUMER BEHAVIOR In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper8
2004Need for Closure and Leisure of Youngsters In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper0
2004Need for Closure, Gender and Social Self-Esteem of youngsters In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper0
2004Different Positive Feelings Leading to Different Ad Evaluations: The Case of Cosiness, Excitement and Romance In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper1
2005Need for Closure and Youngsters Leisure Time Preferences In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper21
2005How to Portray Men and Women in Advertisements? Explicit and Implicit Evaluations of Ads Depicting Different Gender Roles In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper13
2005Evaluation of age-related labels by senior citizens In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper14
2005Healthy or unhealthy slogans: That s the question In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper0
2005Response Styles in Marketing Research : a Means And Covariance Structures Comparison of Modes of Data-Collection In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper0
2005Explicit and Implicit Determinants of Fair-Trade Buying Behavior In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper0
2006Consumer Innovativeness and GLB: A comparative study In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper0
2006The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper0
2006Co-branding in advertising: the issue of product and brand fit In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper1
2008Communicating the right emotion to generate help for connected versus unconnected others In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper0
2008Promoting help for victims of child abuse: which emotions are most appropriate to motivate donation behavior. In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper0
2008Using the Right Emotion to Promote the Right Product to the Right Person In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper0
2008Motivated Consumer Innovativeness: Concept and Measurement In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper18
2008The Stability of Individual Response Styles In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper9
2009Motivated Consumer Innovativeness: Validation and Moderation In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper0
2009Combined Influence of Selective Focus and Decision Involvement on Attitude-Decision Consistency in a Memory-based Decision Context In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper0
2010Where do we go from here? Food for thought on academic papers in business research In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper0
2010Context Effects of TV Programme-Induced Interactivity and Telepresence on Advertising Responses In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
[Full Text][Citation analysis]		paper0
2009Response Styles and how to Correct them In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article1
2014Do Pleasant Emotional Ads Make Consumers Like Your Brand More? In: NIM Marketing Intelligence Review.
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