[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]
IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
2008 | 0 | 0.49 | 0.61 | 0 | 31 | 31 | 676 | 18 | 24 | 0 | 0 | 14 | 77.8 | 18 | 0.58 | 0.23 | ||
2009 | 0.48 | 0.48 | 0.35 | 0.48 | 32 | 63 | 945 | 22 | 46 | 31 | 15 | 31 | 15 | 15 | 68.2 | 5 | 0.16 | 0.24 |
2010 | 0.52 | 0.49 | 0.53 | 0.52 | 29 | 92 | 851 | 49 | 95 | 63 | 33 | 63 | 33 | 20 | 40.8 | 6 | 0.21 | 0.21 |
2011 | 0.56 | 0.52 | 0.73 | 0.68 | 32 | 124 | 644 | 90 | 185 | 61 | 34 | 92 | 63 | 39 | 43.3 | 2 | 0.06 | 0.24 |
2012 | 0.74 | 0.52 | 0.78 | 0.74 | 39 | 163 | 757 | 127 | 312 | 61 | 45 | 124 | 92 | 42 | 33.1 | 17 | 0.44 | 0.22 |
2013 | 0.59 | 0.56 | 0.78 | 0.84 | 43 | 206 | 425 | 161 | 473 | 71 | 42 | 163 | 137 | 20 | 12.4 | 4 | 0.09 | 0.24 |
2014 | 0.65 | 0.55 | 1.16 | 0.93 | 41 | 247 | 508 | 287 | 760 | 82 | 53 | 175 | 163 | 53 | 18.5 | 9 | 0.22 | 0.23 |
2015 | 0.6 | 0.55 | 1.16 | 0.95 | 48 | 295 | 511 | 342 | 1102 | 84 | 50 | 184 | 175 | 71 | 20.8 | 13 | 0.27 | 0.23 |
2016 | 0.71 | 0.53 | 1.35 | 0.99 | 70 | 365 | 761 | 492 | 1594 | 89 | 63 | 203 | 200 | 64 | 13 | 14 | 0.2 | 0.21 |
2017 | 0.77 | 0.54 | 1.4 | 0.93 | 53 | 418 | 667 | 587 | 2181 | 118 | 91 | 241 | 223 | 95 | 16.2 | 12 | 0.23 | 0.22 |
2018 | 0.89 | 0.55 | 1.41 | 0.91 | 39 | 457 | 270 | 643 | 2824 | 123 | 109 | 255 | 232 | 65 | 10.1 | 5 | 0.13 | 0.23 |
2019 | 0.8 | 0.57 | 1.46 | 0.95 | 38 | 495 | 423 | 721 | 3545 | 92 | 74 | 251 | 239 | 85 | 11.8 | 6 | 0.16 | 0.23 |
2020 | 1.29 | 0.68 | 1.94 | 1.48 | 49 | 544 | 372 | 1058 | 4603 | 77 | 99 | 248 | 367 | 108 | 10.2 | 11 | 0.22 | 0.32 |
2021 | 1.83 | 0.8 | 2.14 | 1.76 | 62 | 606 | 199 | 1298 | 5901 | 87 | 159 | 249 | 437 | 165 | 12.7 | 35 | 0.56 | 0.29 |
2022 | 1.52 | 0.84 | 1.84 | 1.56 | 66 | 672 | 110 | 1235 | 7136 | 111 | 169 | 241 | 375 | 99 | 8 | 11 | 0.17 | 0.25 |
2023 | 0.86 | 0.86 | 1.41 | 1.2 | 50 | 722 | 51 | 1021 | 8157 | 128 | 110 | 254 | 305 | 107 | 10.5 | 16 | 0.32 | 0.25 |
IF: | Two years Impact Factor: C2Y / D2Y |
AIF: | Average Impact Factor for all series in RePEc in year y |
CIF: | Cumulative impact factor |
IF5: | Five years Impact Factor: C5Y / D5Y |
DOC: | Number of documents published in year y |
CDO: | Cumulative number of documents published until year y |
CIT: | Number of citations to papers published in year y |
NCI: | Number of citations in year y |
CCU: | Cumulative number of citations to papers published until year y |
D2Y: | Number of articles published in y-1 plus y-2 |
C2Y: | Cites in y to articles published in y-1 plus y-2 |
D5Y: | Number of articles published in y-1 until y-5 |
C5Y: | Cites in y to articles published in y-1 until y-5 |
SC: | selft citations in y to articles published in y-1 plus y-2 |
%SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
CiY: | Cites in year y to documents published in year y |
II: | Immediacy Index: CiY / Documents. |
AII: | Average Immediacy Index for series in RePEc in year y |
# | Year | Title | Cited |
---|---|---|---|
1 | 2009 | An empirical comparison of the efficacy of covariance-based and variance-based SEM. (2009). Reinartz, Werner ; Henseler, Jorg ; Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:332-344. Full description at Econpapers || Download paper | 442 |
2 | 2010 | Innovation diffusion and new product growth models: A critical review and research directions. (2010). Peres, Renana ; Mahajan, Vijay ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:91-106. Full description at Econpapers || Download paper | 222 |
3 | 2017 | Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45. Full description at Econpapers || Download paper | 175 |
4 | 2017 | Service-dominant logic 2025. (2017). Vargo, Stephen L ; Lusch, Robert F. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:46-67. Full description at Econpapers || Download paper | 166 |
5 | 2012 | Drivers of consumerââ¬âbrand identification. (2012). Stokburger-Sauer, Nicola ; Sen, Sankar ; Ratneshwar, S. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418. Full description at Econpapers || Download paper | 129 |
6 | 2008 | A multi-stage model of word-of-mouth influence through viral marketing. (2008). de Bruyn, Arnaud ; Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:151-163. Full description at Econpapers || Download paper | 119 |
7 | 2009 | A new measure of brand personality. (2009). Geuens, Maggie ; De Wulf, Kristof ; Dewulf, Kristof ; Weijters, Bert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:2:p:97-107. Full description at Econpapers || Download paper | 108 |
8 | 2011 | Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. (2011). , Joep ; Frambach, Ruud T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:134-144. Full description at Econpapers || Download paper | 106 |
9 | 2011 | Agent-based modeling in marketing: Guidelines for rigor. (2011). Rand, William ; Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:181-193. Full description at Econpapers || Download paper | 101 |
10 | 2011 | Willingness to pay for organic products: Differences between virtue and vice foods. (2011). van Doorn, Jenny ; Verhoef, Peter C. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:167-180. Full description at Econpapers || Download paper | 99 |
11 | 2016 | Brand value co-creation in a digitalized world: An integrative framework and research implications. (2016). Ramaswamy, Venkat ; Ozcan, Kerimcan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:93-106. Full description at Econpapers || Download paper | 94 |
12 | 2008 | Measuring the impact of positive and negative word of mouth on brand purchase probability. (2008). East, Robert ; Lomax, Wendy ; Hammond, Kathy. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:215-224. Full description at Econpapers || Download paper | 89 |
13 | 2009 | Linking marketing capabilities with profit growth. (2009). Morgan, Neil A ; Vorhies, Douglas W ; Slotegraaf, Rebecca J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:284-293. Full description at Econpapers || Download paper | 73 |
14 | 2019 | The impact of digital transformation on the retailing value chain. (2019). Imschloss, Monika ; Wiegand, Nico ; Reinartz, Werner. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:350-366. Full description at Econpapers || Download paper | 73 |
15 | 2008 | Do social product features have value to consumers?. (2008). Auger, Pat ; Burke, Paul F ; Louviere, Jordan J ; Devinney, Timothy M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:183-191. Full description at Econpapers || Download paper | 71 |
16 | 2016 | The influence of social media interactions on consumerââ¬âbrand relationships: A three-country study of brand perceptions and marketing behaviors. (2016). Hudson, Simon ; Madden, Thomas J ; Roth, Martin S ; Huang, LI. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:27-41. Full description at Econpapers || Download paper | 68 |
17 | 2008 | Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. (2008). Cornelissen, Gert ; Dewitte, Siegfried ; Warlop, Luk ; Pandelaere, Mario. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:46-55. Full description at Econpapers || Download paper | 66 |
18 | 2014 | Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. (2014). Ailawadi, Kusum L ; Taylor, Gail Ayala ; Luan, Jackie Y ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:156-167. Full description at Econpapers || Download paper | 64 |
19 | 2010 | Are scarce products always more attractive? The interaction of different types of scarcity signals with products suitability for conspicuous consumption. (2010). Gierl, Heribert ; Huettl, Verena . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:225-235. Full description at Econpapers || Download paper | 60 |
20 | 2012 | Identity-based consumer behavior. (2012). Reed, Americus ; Warlop, Luk ; Puntoni, Stefano ; Forehand, Mark R. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:310-321. Full description at Econpapers || Download paper | 60 |
21 | 2010 | Estimating aggregate consumer preferences from online product reviews. (2010). Decker, Reinhold ; Trusov, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:293-307. Full description at Econpapers || Download paper | 59 |
22 | 2008 | Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping. (2008). Gijsbrechts, Els ; Nisol, Patricia ; Campo, Katia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:5-21. Full description at Econpapers || Download paper | 58 |
23 | 2010 | The effect of rating scale format on response styles: The number of response categories and response category labels. (2010). Weijters, Bert ; Schillewaert, Niels ; Cabooter, Elke. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:236-247. Full description at Econpapers || Download paper | 57 |
24 | 2010 | The chilling effects of network externalities. (2010). Goldenberg, Jacob ; Muller, Eitan ; Libai, Barak. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:1:p:4-15. Full description at Econpapers || Download paper | 56 |
25 | 2012 | Generating global brand equity through corporate social responsibility to key stakeholders. (2012). TribÃÆó, Josep ; Verhoef, Peter ; Tribo, Josep A ; Torres, Anna . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:13-24. Full description at Econpapers || Download paper | 56 |
26 | 2012 | Marketing activity, blogging and sales. (2012). Onishi, Hiroshi ; Manchanda, Puneet. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:221-234. Full description at Econpapers || Download paper | 54 |
27 | 2018 | Endogeneity in survey research. (2018). Sande, Jon Bingen ; Ghosh, Mrinal . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:2:p:185-204. Full description at Econpapers || Download paper | 50 |
28 | 2016 | Decomposing the effects of online customer reviews on brand, price, and product attributes. (2016). Kostyra, Daniel S ; Klapper, Daniel ; Natter, Martin ; Reiner, Jochen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:11-26. Full description at Econpapers || Download paper | 50 |
29 | 2010 | Brand awareness in business markets: When is it related to firm performance?. (2010). Homburg, Christian ; Schmitt, Jens ; Klarmann, Martin . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:201-212. Full description at Econpapers || Download paper | 49 |
30 | 2016 | The B2B Knowledge Gap. (2016). Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:543-556. Full description at Econpapers || Download paper | 49 |
31 | 2011 | Impact of star and movie buzz on motion picture distribution and box office revenue. (2011). Karniouchina, Ekaterina V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:1:p:62-74. Full description at Econpapers || Download paper | 48 |
32 | 2010 | Motivated Consumer Innovativeness: Concept, measurement, and validation. (2010). Vandecasteele, Bert ; Geuens, Maggie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:308-318. Full description at Econpapers || Download paper | 48 |
33 | 2019 | The effect of social networks structure on innovation performance: A review and directions for research. (2019). Peres, Renana ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:3-19. Full description at Econpapers || Download paper | 45 |
34 | 2020 | The future of marketing. (2020). Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:15-26. Full description at Econpapers || Download paper | 45 |
35 | 2012 | Consumers use of brands to reflect their actual and ideal selves on Facebook. (2012). Hollenbeck, Candice R ; Kaikati, Andrew M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:395-405. Full description at Econpapers || Download paper | 42 |
36 | 2008 | Models and optimal designs for conjoint choice experiments including a no-choice option. (2008). Goos, Peter ; Vandebroek, Martina ; Vermeulen, Bart . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:2:p:94-103. Full description at Econpapers || Download paper | 39 |
37 | 2010 | Dimensions of fit between a brand and a social cause and their influence on attitudes. (2010). Zdravkovic, Srdan ; Stanley, Sarah M ; Magnusson, Peter. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:151-160. Full description at Econpapers || Download paper | 39 |
38 | 2013 | User-generated versus designer-generated products: A performance assessment at Muji. (2013). Nishikawa, Hidehiko ; Ogawa, Susumu ; Schreier, Martin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:2:p:160-167. Full description at Econpapers || Download paper | 38 |
39 | 2014 | Reward redemption effects in a loyalty program when customers choose how much and when to redeem. (2014). Fok, Dennis ; Verhoef, Peter C ; Dorotic, Matilda. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:4:p:339-355. Full description at Econpapers || Download paper | 38 |
40 | 2019 | Branding in the era of digital (dis)intermediation. (2019). , Jan-Benedict ; Jan-Benedict, ; Gielens, Katrijn. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:367-384. Full description at Econpapers || Download paper | 37 |
41 | 2015 | Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension. (2015). De Keyser, Arne ; Konu, Umut ; Schepers, Jeroen . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:32:y:2015:i:4:p:453-456. Full description at Econpapers || Download paper | 37 |
42 | 2016 | Mapping the customer journey: Lessons learned from graph-based online attribution modeling. (2016). Anderl, Eva ; Schumann, Jan Hendrik ; von Wangenheim, Florian ; Becker, Ingo. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:457-474. Full description at Econpapers || Download paper | 37 |
43 | 2020 | Machine learning and AI in marketing â Connecting computing power to human insights. (2020). Sun, Baohong ; Ma, Liye . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:481-504. Full description at Econpapers || Download paper | 36 |
44 | 2012 | The performance of global brands in the 2008 financial crisis: A test of two brand value measures. (2012). Johansson, Johny K ; Mazvancheryl, Sanal K ; Dimofte, Claudiu V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:235-245. Full description at Econpapers || Download paper | 36 |
45 | 2020 | Consumer privacy and the future of data-based innovation and marketing. (2020). Goldfarb, Avi ; Bleier, Alexander ; Tucker, Catherine. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:466-480. Full description at Econpapers || Download paper | 36 |
46 | 2017 | Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. (2017). Marchand, Andre ; Wiertz, Caroline ; Hennig-Thurau, Thorsten. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:336-354. Full description at Econpapers || Download paper | 36 |
47 | 2012 | The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace. (2012). Strizhakova, Yuliya ; Price, Linda L ; Coulter, Robin A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:43-54. Full description at Econpapers || Download paper | 36 |
48 | 2009 | The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention. (2009). Albers, S̮̦nke ; Greve, Goetz ; Becker, Jan U. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:3:p:207-215. Full description at Econpapers || Download paper | 35 |
49 | 2020 | Brand activism: Does courting controversy help or hurt a brand?. (2020). Althuizen, Niek ; Mukherjee, Sourjo. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:4:p:772-788. Full description at Econpapers || Download paper | 34 |
50 | 2020 | Virtual and augmented reality: Advancing research in consumer marketing. (2020). Bigne, Enrique ; Wedel, Michel ; Zhang, Jie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:443-465. Full description at Econpapers || Download paper | 34 |
# | Year | Title | Cited |
---|---|---|---|
1 | 2009 | An empirical comparison of the efficacy of covariance-based and variance-based SEM. (2009). Reinartz, Werner ; Henseler, Jorg ; Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:332-344. Full description at Econpapers || Download paper | 120 |
2 | 2017 | Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45. Full description at Econpapers || Download paper | 59 |
3 | 2017 | Service-dominant logic 2025. (2017). Vargo, Stephen L ; Lusch, Robert F. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:46-67. Full description at Econpapers || Download paper | 58 |
4 | 2012 | Drivers of consumerââ¬âbrand identification. (2012). Stokburger-Sauer, Nicola ; Sen, Sankar ; Ratneshwar, S. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418. Full description at Econpapers || Download paper | 40 |
5 | 2019 | The impact of digital transformation on the retailing value chain. (2019). Imschloss, Monika ; Wiegand, Nico ; Reinartz, Werner. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:350-366. Full description at Econpapers || Download paper | 38 |
6 | 2016 | Brand value co-creation in a digitalized world: An integrative framework and research implications. (2016). Ramaswamy, Venkat ; Ozcan, Kerimcan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:93-106. Full description at Econpapers || Download paper | 34 |
7 | 2020 | Brand activism: Does courting controversy help or hurt a brand?. (2020). Althuizen, Niek ; Mukherjee, Sourjo. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:4:p:772-788. Full description at Econpapers || Download paper | 33 |
8 | 2018 | Endogeneity in survey research. (2018). Sande, Jon Bingen ; Ghosh, Mrinal . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:2:p:185-204. Full description at Econpapers || Download paper | 29 |
9 | 2020 | The future of marketing. (2020). Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:15-26. Full description at Econpapers || Download paper | 29 |
10 | 2010 | Innovation diffusion and new product growth models: A critical review and research directions. (2010). Peres, Renana ; Mahajan, Vijay ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:91-106. Full description at Econpapers || Download paper | 29 |
11 | 2011 | Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. (2011). , Joep ; Frambach, Ruud T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:134-144. Full description at Econpapers || Download paper | 28 |
12 | 2020 | Machine learning and AI in marketing â Connecting computing power to human insights. (2020). Sun, Baohong ; Ma, Liye . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:481-504. Full description at Econpapers || Download paper | 28 |
13 | 2020 | Consumer privacy and the future of data-based innovation and marketing. (2020). Goldfarb, Avi ; Bleier, Alexander ; Tucker, Catherine. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:466-480. Full description at Econpapers || Download paper | 27 |
14 | 2011 | Willingness to pay for organic products: Differences between virtue and vice foods. (2011). van Doorn, Jenny ; Verhoef, Peter C. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:167-180. Full description at Econpapers || Download paper | 25 |
15 | 2019 | The effect of social networks structure on innovation performance: A review and directions for research. (2019). Peres, Renana ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:3-19. Full description at Econpapers || Download paper | 23 |
16 | 2020 | Virtual and augmented reality: Advancing research in consumer marketing. (2020). Bigne, Enrique ; Wedel, Michel ; Zhang, Jie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:443-465. Full description at Econpapers || Download paper | 23 |
17 | 2020 | Seeing brands as humans: Development and validation of a brand anthropomorphism scale. (2020). Aroean, Lukman ; Pillai, Kishore Gopalakrishna ; Golossenko, Artyom. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:4:p:737-755. Full description at Econpapers || Download paper | 20 |
18 | 2020 | Retailing and retailing research in the age of big data analytics. (2020). Dekimpe, Marnik G. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:3-14. Full description at Econpapers || Download paper | 20 |
19 | 2019 | Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media. (2019). van Noort, Guda ; Bernritter, Stefan F ; Araujo, Theo ; Susan, . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:492-508. Full description at Econpapers || Download paper | 19 |
20 | 2019 | Branding in the era of digital (dis)intermediation. (2019). , Jan-Benedict ; Jan-Benedict, ; Gielens, Katrijn. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:367-384. Full description at Econpapers || Download paper | 19 |
21 | 2016 | The B2B Knowledge Gap. (2016). Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:543-556. Full description at Econpapers || Download paper | 19 |
22 | 2008 | A multi-stage model of word-of-mouth influence through viral marketing. (2008). de Bruyn, Arnaud ; Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:151-163. Full description at Econpapers || Download paper | 18 |
23 | 2019 | Comparing automated text classification methods. (2019). Heitmann, Mark ; Schamp, Christina ; Huppertz, Juliana ; Hartmann, Jochen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:20-38. Full description at Econpapers || Download paper | 18 |
24 | 2009 | A new measure of brand personality. (2009). Geuens, Maggie ; De Wulf, Kristof ; Dewulf, Kristof ; Weijters, Bert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:2:p:97-107. Full description at Econpapers || Download paper | 18 |
25 | 2009 | Linking marketing capabilities with profit growth. (2009). Morgan, Neil A ; Vorhies, Douglas W ; Slotegraaf, Rebecca J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:284-293. Full description at Econpapers || Download paper | 17 |
26 | 2010 | Are scarce products always more attractive? The interaction of different types of scarcity signals with products suitability for conspicuous consumption. (2010). Gierl, Heribert ; Huettl, Verena . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:225-235. Full description at Econpapers || Download paper | 17 |
27 | 2008 | Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. (2008). Cornelissen, Gert ; Dewitte, Siegfried ; Warlop, Luk ; Pandelaere, Mario. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:46-55. Full description at Econpapers || Download paper | 17 |
28 | 2017 | Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. (2017). Marchand, Andre ; Wiertz, Caroline ; Hennig-Thurau, Thorsten. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:336-354. Full description at Econpapers || Download paper | 17 |
29 | 2016 | The influence of social media interactions on consumerââ¬âbrand relationships: A three-country study of brand perceptions and marketing behaviors. (2016). Hudson, Simon ; Madden, Thomas J ; Roth, Martin S ; Huang, LI. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:27-41. Full description at Econpapers || Download paper | 16 |
30 | 2019 | Engaging the unengaged customer: The value of a retailer mobile app. (2019). Neslin, Scott A ; Dinner, Isaac M ; van Heerde, Harald J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:420-438. Full description at Econpapers || Download paper | 16 |
31 | 2010 | Brand awareness in business markets: When is it related to firm performance?. (2010). Homburg, Christian ; Schmitt, Jens ; Klarmann, Martin . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:201-212. Full description at Econpapers || Download paper | 15 |
32 | 2011 | Impact of star and movie buzz on motion picture distribution and box office revenue. (2011). Karniouchina, Ekaterina V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:1:p:62-74. Full description at Econpapers || Download paper | 15 |
33 | 2019 | Hook vs. hope: How to enhance customer engagement through gamification. (2019). Fritze, Martin P ; Marchand, Andre ; Eisingerich, Andreas B ; Dong, Lin . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:2:p:200-215. Full description at Econpapers || Download paper | 15 |
34 | 2018 | New product success in the consumer packaged goods industry: A shopper marketing approach. (2018). Lamey, Lien ; Dekimpe, Marnik G ; Jan-Benedict, ; Deleersnyder, Barbara. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:3:p:432-452. Full description at Econpapers || Download paper | 14 |
35 | 2011 | Agent-based modeling in marketing: Guidelines for rigor. (2011). Rand, William ; Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:181-193. Full description at Econpapers || Download paper | 14 |
36 | 2016 | Decomposing the effects of online customer reviews on brand, price, and product attributes. (2016). Kostyra, Daniel S ; Klapper, Daniel ; Natter, Martin ; Reiner, Jochen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:11-26. Full description at Econpapers || Download paper | 14 |
37 | 2014 | Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. (2014). Ailawadi, Kusum L ; Taylor, Gail Ayala ; Luan, Jackie Y ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:156-167. Full description at Econpapers || Download paper | 14 |
38 | 2012 | Identity-based consumer behavior. (2012). Reed, Americus ; Warlop, Luk ; Puntoni, Stefano ; Forehand, Mark R. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:310-321. Full description at Econpapers || Download paper | 14 |
39 | 2008 | Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping. (2008). Gijsbrechts, Els ; Nisol, Patricia ; Campo, Katia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:5-21. Full description at Econpapers || Download paper | 14 |
40 | 2021 | Emotional support from a digital assistant in technology-mediated services: Effects on customer satisfaction and behavioral persistence. (2021). Orsingher, Chiara ; Hagel, Julia ; Gelbrich, Katja. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:176-193. Full description at Econpapers || Download paper | 13 |
41 | 2021 | Content analysis of fake consumer reviews by survey-based text categorization. (2021). Iacobucci, Dawn ; Kim, Moon-Yong ; Moon, Sangkil. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:343-364. Full description at Econpapers || Download paper | 13 |
42 | 2016 | On-demand streaming services and music industry revenues ââ¬â Insights from Spotifys market entry. (2016). Wlomert, Nils ; Papies, Dominik . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:2:p:314-327. Full description at Econpapers || Download paper | 13 |
43 | 2014 | Reward redemption effects in a loyalty program when customers choose how much and when to redeem. (2014). Fok, Dennis ; Verhoef, Peter C ; Dorotic, Matilda. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:4:p:339-355. Full description at Econpapers || Download paper | 13 |
44 | 2018 | Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands. (2018). Hansen, Nele ; Hennig-Thurau, Thorsten ; Kupfer, Ann-Kristin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:4:p:557-574. Full description at Econpapers || Download paper | 13 |
45 | 2008 | Measuring the impact of positive and negative word of mouth on brand purchase probability. (2008). East, Robert ; Lomax, Wendy ; Hammond, Kathy. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:215-224. Full description at Econpapers || Download paper | 13 |
46 | 2021 | The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems. (2021). Lariviere, Bart ; Verleye, Katrien ; Henkens, Bieke. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:425-447. Full description at Econpapers || Download paper | 13 |
47 | 2019 | Video mining: Measuring visual information using automatic methods. (2019). Shi, Mengze ; Li, XI ; Wang, Xin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:2:p:216-231. Full description at Econpapers || Download paper | 13 |
48 | 2016 | Mapping the customer journey: Lessons learned from graph-based online attribution modeling. (2016). Anderl, Eva ; Schumann, Jan Hendrik ; von Wangenheim, Florian ; Becker, Ingo. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:457-474. Full description at Econpapers || Download paper | 13 |
49 | 2010 | The effect of rating scale format on response styles: The number of response categories and response category labels. (2010). Weijters, Bert ; Schillewaert, Niels ; Cabooter, Elke. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:236-247. Full description at Econpapers || Download paper | 12 |
50 | 2017 | The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand. (2017). Eelen, Jiska ; Ozturan, Peren. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:4:p:872-891. Full description at Econpapers || Download paper | 12 |
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2023 | How social capital builds online brand advocacy in luxury social media brand communities. (2023). Wong, Amy. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002363. Full description at Econpapers || Download paper | |
2023 | Charitable maximizers: The impact of the maximizing mindset on donations to human recipients. (2023). Ein-Gar, Danit ; Lin, YU ; Ma, Jingjing. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:2:p:417-434. Full description at Econpapers || Download paper | |
2023 | Luxury consumption and the dark triad of personality. (2023). Fortuna, Pawe ; Czarna, Anna Z ; Razmus, Wiktor. In: Journal of Business Research. RePEc:eee:jbrese:v:169:y:2023:i:c:s0148296323006057. Full description at Econpapers || Download paper | |
2023 | Linking Temporal Landmarks to Voluntary Simplicity: The Mediating Roles of Self-Transcendence and Self-Enhancement. (2023). Wei, Haiying ; Chen, Siyun. In: Journal of Business Ethics. RePEc:kap:jbuset:v:188:y:2023:i:4:d:10.1007_s10551-023-05504-y. Full description at Econpapers || Download paper | |
2023 | Mitigating the negative effect of intrabrand clustering: the role of interbrand clustering and firm size. (2023). Butt, Moeen Naseer. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:1:d:10.1057_s41262-022-00290-w. Full description at Econpapers || Download paper | |
2023 | Content creators participation in the creator economy: Examining the effect of creatorsââ¬â¢ content sharing frequency on user engagement behavior on digital platforms. (2023). Dayan, Mumin ; Tafesse, Wondwesen. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923001042. Full description at Econpapers || Download paper | |
2023 | Does ââ¬Ëchicken soup for the soulââ¬â¢ on the product packaging work? The mediating role of perceived warmth and self-brand connection. (2023). Li, Fangxuan ; Ma, Jianan. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002533. Full description at Econpapers || Download paper | |
2023 | Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing. (2023). Ding, Amy Wenxuan ; Lu, Yaobin ; Gong, Yeming ; Hu, Peng. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:1:p:109-127. Full description at Econpapers || Download paper | |
2023 | Key concepts in artificial intelligence and technologies 4.0 in services. (2023). Flavian, Carlos ; Belanche, Daniel ; Belk, Russell W. In: Service Business. RePEc:spr:svcbiz:v:17:y:2023:i:1:d:10.1007_s11628-023-00528-w. Full description at Econpapers || Download paper | |
2023 | Emotion and trust in virtual service assistant design for effective service recovery. (2023). Lee, Sang Woo ; Park, Jungkun ; Phuoc, Hoang Tran. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001157. Full description at Econpapers || Download paper | |
2023 | Should service firms introduce algorithmic advice to their existing customers? The moderating effect of service relationships. (2023). Raff, Stefan ; Wentzel, Daniel ; von Walter, Benjamin. In: Journal of Retailing. RePEc:eee:jouret:v:99:y:2023:i:2:p:280-296. Full description at Econpapers || Download paper | |
2023 | Green and Renewable Energy Innovations: A Comprehensive Bibliometric Analysis. (2023). Tarczyski, Waldemar ; Berniak-Wony, Justyna ; Lewandowska, Anna ; Mentel, Grzegorz. In: Energies. RePEc:gam:jeners:v:16:y:2023:i:3:p:1428-:d:1053614. Full description at Econpapers || Download paper | |
2023 | Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? Empirical insights from B2B platform economy. (2023). Gupta, Shivam ; Benkhati, Imane ; Kamble, Sachin ; Belhadi, Amine ; Mangla, Sachin Kumar. In: Journal of Business Research. RePEc:eee:jbrese:v:156:y:2023:i:c:s014829632201013x. Full description at Econpapers || Download paper | |
2023 | Review of Marketing Relevant Real Activity Manipulation. (2023). Chakravarty, Anindita. In: Customer Needs and Solutions. RePEc:spr:custns:v:10:y:2023:i:1:d:10.1007_s40547-023-00136-9. Full description at Econpapers || Download paper | |
2023 | Practitionersâ perspectives on the marketing strategies in Indian banking sector: a framework for strategy formulation. (2023). Bhattacharya, Arabinda ; Sarkar, Dev Narayan ; Kundu, Amit ; Choudhury, Archita Pal. In: Journal of Financial Services Marketing. RePEc:pal:jofsma:v:28:y:2023:i:1:d:10.1057_s41264-022-00142-3. Full description at Econpapers || Download paper | |
2023 | Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis. (2023). Chakravarty, Anindita ; Kim, Seoyoung ; Zhang, Peng Vincent. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:2:d:10.1007_s11747-022-00877-4. Full description at Econpapers || Download paper | |
2023 | Proximity-store introductions: A new route to big-box retailer success?. (2023). Gielens, Katrijn ; Gijsbrechts, Els ; Dekimpe, Marnik G. In: Journal of Retailing. RePEc:eee:jouret:v:99:y:2023:i:4:p:621-633. Full description at Econpapers || Download paper | |
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2023 | Marketing Perspectives on Supply and Demand in the Sharing Economy: Who Are the Target Generations?. (2023). Pelech, Pavel. In: Central European Business Review. RePEc:prg:jnlcbr:v:2023:y:2023:i:3:id:327:p:81-101. Full description at Econpapers || Download paper | |
2023 | Moving the stakeholder journey forward. (2023). Clark, Moira K ; Srivastava, Rajendra K ; Kumar, V ; Hollebeek, Linda D. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:1:d:10.1007_s11747-022-00878-3. Full description at Econpapers || Download paper | |
2023 | Storytelling in initial coin offerings: Attracting investment or gaining referrals?. (2023). Boukis, Achilleas. In: Journal of Business Research. RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001546. Full description at Econpapers || Download paper | |
2023 | . Full description at Econpapers || Download paper | |
2023 | Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence. (2023). Jain, Shailendra Pratap ; van Esch, Patrick ; Das, Gopal ; Cui, Yuanyuan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:4:p:865-880. Full description at Econpapers || Download paper | |
2023 | Crowdfunding in the accommodation realm and pandemic times: The resilient case of CleanBnB. (2023). Enrica, Lemmi ; Grazia, Deri Maria ; David, Dacunto. In: European Journal of Tourism, Hospitality and Recreation. RePEc:vrs:ejothr:v:13:y:2023:i:1:p:80-96:n:2. Full description at Econpapers || Download paper | |
2023 | The impact of influencers multi-SNS use on followersââ¬â¢ behavioral intentions: An integration of cue consistency theory and social identity theory. (2023). Hsieh, Jung-Kuei. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001443. Full description at Econpapers || Download paper | |
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2023 | Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry. (2023). Clement, Michel ; Marchand, Andre ; Edeling, Alexander ; Burmester, Alexa B ; Schondeling, Andrea. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:5:d:10.1007_s11747-022-00916-0. Full description at Econpapers || Download paper | |
2023 | Effects of online and offline advertising and their synergy on direct telephone sales. (2023). de Roos, Nicolas ; Singh, Sonika ; Lu, Steven Qiang. In: Journal of Retailing. RePEc:eee:jouret:v:99:y:2023:i:3:p:337-352. Full description at Econpapers || Download paper | |
2023 | Political ideology and fair-trade consumption: A social dominance orientation perspective. (2023). Tavallaei, Stella ; Chan, Eugene Y ; Madani, Fatima ; Gohary, Ali. In: Journal of Business Research. RePEc:eee:jbrese:v:156:y:2023:i:c:s0148296322010001. Full description at Econpapers || Download paper | |
2023 | The brand that wasnât there: The impact of brand displacement on viewer engagement and brand attitude. (2023). Dunn, Lea ; Kristofferson, Kirk. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:3:d:10.1007_s11747-022-00901-7. Full description at Econpapers || Download paper | |
2023 | Licensing early-versus late-stage technologies: The licensee perspective. (2023). Lee, Jongkuk ; Song, Sangyoung. In: Technology in Society. RePEc:eee:teinso:v:72:y:2023:i:c:s0160791x23000040. Full description at Econpapers || Download paper | |
2023 | The Journal of the Academy of Marketing Science at 50: A historical analysis. (2023). Marti-Parreo, Jose ; Calma, Angelito ; Bonetti, Francesca ; Borah, Abhishek. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:1:d:10.1007_s11747-022-00905-3. Full description at Econpapers || Download paper | |
2023 | Thats the Press, Baby! How journalists co-create family business brands meanings: A mixed method analysis. (2023). Andreini, Daniela ; Lissana, Elena ; Mismetti, Marco ; Mangio, Federico. In: Journal of Business Research. RePEc:eee:jbrese:v:161:y:2023:i:c:s014829632300200x. Full description at Econpapers || Download paper | |
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2023 | Exploring the Success Factors of Smart City Adoption via Structural Equation Modeling. (2023). Almaiah, Mohammed Amin ; Alkdour, Tayseer ; Alrawad, Mahmoud ; Lutfi, Abdalwali ; Shishakly, Rima. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:22:p:15915-:d:1279671. Full description at Econpapers || Download paper | |
2023 | The cold-start problem in nascent AI strategy: Kickstarting data network effects. (2023). Krakowski, Sebastian ; Schauerte, Nico ; Vomberg, Arnd ; Bleier, Alexander ; Gijsenberg, Maarten J ; Bogusz, Claire Ingram. In: Journal of Business Research. RePEc:eee:jbrese:v:168:y:2023:i:c:s0148296323005957. Full description at Econpapers || Download paper | |
2023 | Executivesâ financial experience and myopic marketing management: A myopic loss-aversion perspective. (2023). Gu, Leilei. In: Journal of Business Research. RePEc:eee:jbrese:v:157:y:2023:i:c:s0148296322010529. Full description at Econpapers || Download paper | |
2023 | Marketing Communications in the Era of Digital Transformation. (2023). Abazov, Rafis ; Miskiewicz, Radoslaw ; Nesterenko, Volodymyr. In: Virtual Economics. RePEc:aid:journl:v:6:y:2023:i:1:p:57-70. Full description at Econpapers || Download paper | |
2023 | Tourist subsequent responses to promotion framing. (2023). Li, Fangxuan ; Ma, Jianan. In: Annals of Tourism Research. RePEc:eee:anture:v:103:y:2023:i:c:s0160738323001317. Full description at Econpapers || Download paper | |
2023 | Retailing Groundedness: How to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness. (2023). Schreier, Martin ; Fuchs, Christoph ; Bruckberger, Gianna. In: Journal of Retailing. RePEc:eee:jouret:v:99:y:2023:i:4:p:594-604. Full description at Econpapers || Download paper | |
2023 | How business-to-business salespeople deal with buying center dissenters. (2023). Johnson, Jeff S. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:3:p:590-608. Full description at Econpapers || Download paper | |
2023 | Assessing Supply Chain Innovations for Building Resilient Food Supply Chains: An Emerging Economy Perspective. (2023). Prasad, Mukesh ; Luthra, Sunil ; Kazancoglu, Yigit ; Ekren, Banu Y ; Sharma, Manu ; Joshi, Sudhanshu. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:6:p:4924-:d:1092940. Full description at Econpapers || Download paper | |
2023 | Interlinking organisational resources, AI adoption and omnichannel integration quality in Ghanaâs healthcare supply chain. (2023). Dey, Prasanta ; Chowdhury, Soumyadeb ; Roux, Melanie ; Abadie, Amelie. In: Journal of Business Research. RePEc:eee:jbrese:v:162:y:2023:i:c:s0148296323002242. Full description at Econpapers || Download paper | |
2023 | A look at the future of work: The digital transformation of teams from conventional to virtual. (2023). Pfajfar, Gregor ; Mitrga, Maciej ; Zalaznik, Maja ; Vuchkovski, Davor. In: Journal of Business Research. RePEc:eee:jbrese:v:163:y:2023:i:c:s0148296323002709. Full description at Econpapers || Download paper | |
2023 | Reimagining personalization in the physical store. (2023). Reinartz, Werner ; Scholdra, Thomas P. In: Journal of Retailing. RePEc:eee:jouret:v:99:y:2023:i:4:p:563-579. Full description at Econpapers || Download paper | |
2023 | Artificial Intelligence in Contemporary Societies: Legal Status and Definition, Implementation in Public Sector across Various Countries. (2023). Atabekov, Atabek. In: Social Sciences. RePEc:gam:jscscx:v:12:y:2023:i:3:p:178-:d:1098466. Full description at Econpapers || Download paper | |
2023 | Understanding Marketing Communications Strategies During and Post Covid 19: A South African Perspective. (2023). Mavutha, Winiswa ; Nyika, Farai ; Fungile, Dipolelo ; Moodley, Marlini. In: International Review of Management and Marketing. RePEc:eco:journ3:2023-02-5. Full description at Econpapers || Download paper | |
2023 | ChatGPT and marketing: Analyzing public discourse in early Twitter posts. (2023). Zhang, Chi ; Zhou, Wenkai ; Shashidhar, Meghana ; Wu, Linwan. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00250-6. Full description at Econpapers || Download paper | |
2023 | A Multiarmed Bandit Approach for House Ads Recommendations. (2023). Goic, Marcel ; Schiappacasse, Mario ; Aramayo, Nicolas. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:2:p:271-292. Full description at Econpapers || Download paper | |
2023 | WHY do YOU care about me? The impact of retailersââ¬â¢ customer care activities on customer orientation perceptions and store patronage intentions. (2023). Aiello, Gaetano ; Pizzi, Gabriele ; Nechaeva, Olga ; Dasmi, Costanza ; Vannucci, Virginia. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923000528. Full description at Econpapers || Download paper | |
2023 | Investigating the Influence of Brand Communication and Brand Trust on Customer Commitment: An Examination from the Perspective of Customer Perception. (2023). Wang, Dan ; Sun, Xuemei ; Yu, Shun-Chi ; Chen, Xiuqun. In: Advances in Decision Sciences. RePEc:aag:wpaper:v:27:y:2023:i:2:p:166-195. Full description at Econpapers || Download paper | |
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2023 | Developing Luxury Jewellery Consumption Scale: Integrating Dual Process Theory and Theory of Consumption. (2023). Sara, El-Deeb ; Mirna, El-Shayeb. In: Business Systems Research. RePEc:bit:bsrysr:v:14:y:2023:i:2:p:173-189:n:10. Full description at Econpapers || Download paper | |
2023 | . Full description at Econpapers || Download paper | |
2023 | Effect of Competent Human Capital, Strategic Flexibility and Turbulent Environment on Sustainable Performance of SMEs in Manufacturing Industries in Palestine. (2023). Mohd, Mohd Noor ; Arshad, Darwina ; Dwikat, Said Yousef. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:6:p:4781-:d:1090978. Full description at Econpapers || Download paper | |
2023 | Promoting Strategic Flexibility and Business Performance through Organizational Ambidexterity. (2023). Katou, Anastasia A ; Psomas, Evangelos ; Kafetzopoulos, Panagiotis. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:17:p:12997-:d:1227797. Full description at Econpapers || Download paper | |
2023 | . Full description at Econpapers || Download paper | |
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2023 | Central bank digital currencies and the international payment system: The demise of the US dollar?. (2023). Kaltenbrunner, Annina ; Orsi, Bianca ; Kuehnlenz, Sophia. In: Research in International Business and Finance. RePEc:eee:riibaf:v:64:y:2023:i:c:s0275531922002203. Full description at Econpapers || Download paper | |
2023 | Consumers switching intention towards E-commerce platformsââ¬â¢ store-to-store pickup services: The application of the extended PPM model. (2023). Tang, Jia-Wei ; Tsai, Pei-Hsuan. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002862. Full description at Econpapers || Download paper | |
2023 | An investigation of the impact of Black male and female actors on US moviesâ box-office across countries. (2023). Chen, Jieke ; Giannetti, Verdiana. In: Marketing Letters. RePEc:kap:mktlet:v:34:y:2023:i:2:d:10.1007_s11002-022-09647-2. Full description at Econpapers || Download paper | |
2023 | Emergence in emergency: How actors adapt to service ecosystem disruption. (2023). Turnbull, Sarah ; Middleton, Karen ; Fletcher-Brown, Judith ; Thompson-Whiteside, Helen. In: Journal of Business Research. RePEc:eee:jbrese:v:162:y:2023:i:c:s0148296323001583. Full description at Econpapers || Download paper | |
2023 | Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse. (2023). Kshetri, Nir ; Tom, Claudia M ; Patel, Nina Jane ; Behl, Abhishek ; Dwivedi, Yogesh K ; Taylor, Alexandra ; Jain, Animesh ; Basu, Sriparna ; Tak, Preeti ; Hinsch, Chris ; Balakrishnan, Janarthanan ; Rauschnabel, Philipp A ; Gupta, Ashish ; Belei, Nina ; Raman, Ramakrishnan ; Giannakis, Mihalis ; Ribeiro-Navarrete, Samuel ; Papagiannidis, Savvas ; Foster-Fletcher, Richard ; Koohang, Alex ; Pandey, Neeraj ; Felix, Reto ; Kar, Arpan Kumar ; Evans, Leighton ; Baabdullah, Abdullah M ; Yan, Meiyi ; Kamran, Qeis ; Rana, Nripendra P ; Wang, Yichuan ; Juneja, Satinder ; Dutot, Vincent ; Hughes, Laurie ; Viglia, Giampaolo ; Jung, Timothy ; Davies, Gareth H. In: Informat | |
2023 | Exploring unheard voices: Best practices in interviewing women prosumers in Indian subsistence contexts. (2023). Krisjanous, Jayne ; Jagadale, Sujit Raghunathrao. In: Journal of Consumer Affairs. RePEc:bla:jconsa:v:57:y:2023:i:1:p:36-68. Full description at Econpapers || Download paper | |
2023 | The managerial relevance of marketing science: Properties and genesis. (2023). Reinartz, Werner ; Becker, Maren ; Schauerte, Nico ; Imschloss, Monika. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:4:p:801-822. Full description at Econpapers || Download paper | |
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2023 | The shape of premiumness: Logo Shapes effects on perceived brand premiumness and brand preference. (2023). Zhang, Hongli ; Wang, Yan ; Li, Ruiqin. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002631. Full description at Econpapers || Download paper | |
2023 | The Negative Effect of Low Belonging on Consumer Responses to Sustainable Products. (2023). Newman, Kevin P ; Schultz, Ainslie E ; Wright, Scott A. In: Journal of Business Ethics. RePEc:kap:jbuset:v:187:y:2023:i:3:d:10.1007_s10551-022-05257-0. Full description at Econpapers || Download paper | |
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2023 | Managerial decision, anchoring effects and acquisition premiums. (2023). Wang, Yin ; Xu, Shuaiqi ; Sun, YI. In: Finance Research Letters. RePEc:eee:finlet:v:58:y:2023:i:pc:s1544612323008528. Full description at Econpapers || Download paper | |
2023 | Cultural values of parent bank board members and lending by foreign subsidiaries: The moderating role of personal traits. (2023). Kozowski, Ukasz ; Kowalewski, Oskar ; Jackowicz, Krzysztof ; Hasan, Iftekhar. In: Journal of International Financial Markets, Institutions and Money. RePEc:eee:intfin:v:83:y:2023:i:c:s1042443123000045. Full description at Econpapers || Download paper | |
2023 | Power distance belief and the desire for uniqueness. (2023). Wang, Xuehua ; Qin, Yao. In: Journal of Business Research. RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001248. Full description at Econpapers || Download paper | |
2023 | Preference for partner or servant brand roles depends on consumersâ power distance belief. (2023). Pala, Erol ; Das, Gopal ; Sledge, April ; Cui, Yuanyuan ; van Esch, Patrick. In: Journal of Business Research. RePEc:eee:jbrese:v:162:y:2023:i:c:s0148296323002540. Full description at Econpapers || Download paper | |
2023 | Forecasting impulsive consumers driven by macro-influencers posts: Intervention of followers flow state and perceived informativeness. (2023). Shahzad, Khuram ; Ashfaq, Muhammad ; Zafar, Abaid Ullah. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:190:y:2023:i:c:s0040162523000938. Full description at Econpapers || Download paper | |
2023 | Financial consequences of adding bricks to clicks. (2023). Hesse, Damian ; Manss, Rico ; Bornschein, Rico ; Maier, Erik. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:3:p:609-628. Full description at Econpapers || Download paper | |
2023 | Suspicious online product reviews: An empirical analysis of brand and product characteristics using Amazon data. (2023). Bowman, Douglas ; Ko, Eunhee Emily. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:4:p:898-911. Full description at Econpapers || Download paper | |
2023 | Man vs machine â Detecting deception in online reviews. (2023). Harrison, Dana L ; Ajjan, Haya ; Petrescu, Maria. In: Journal of Business Research. RePEc:eee:jbrese:v:154:y:2023:i:c:s0148296322008116. Full description at Econpapers || Download paper | |
2023 | Motives for posting fake reviews: Evidence from a cross-cultural comparison. (2023). Hasan, Rajibul ; Vo-Thanh, Tan ; Zaman, Mustafeed ; Hikkerova, Lubica ; Mariani, Marcello ; Akter, Shahriar. In: Journal of Business Research. RePEc:eee:jbrese:v:154:y:2023:i:c:s0148296322008244. Full description at Econpapers || Download paper | |
2023 | Fake or credible? Antecedents and consequences of perceived credibility in exaggerated online reviews. (2023). Iacobucci, Dawn ; Riquelme, Isabel P ; Roman, Sergio. In: Journal of Business Research. RePEc:eee:jbrese:v:156:y:2023:i:c:s0148296322009316. Full description at Econpapers || Download paper | |
2023 | Mind the fake reviews! Protecting consumers from deception through persuasion knowledge acquisition. (2023). Mesquita, Eduardo ; Guimares, Lucia Salmonson ; Rafael, Diego Nogueira ; Filho, Murilo Costa. In: Journal of Business Research. RePEc:eee:jbrese:v:156:y:2023:i:c:s0148296322010037. Full description at Econpapers || Download paper | |
2023 | Artificial intelligence applications in fake review detection: Bibliometric analysis and future avenues for research. (2023). Sahut, Jean-Michel ; ben Arfi, Wissal ; Ballouk, Hossein ; ben Jabeur, Sami. In: Journal of Business Research. RePEc:eee:jbrese:v:158:y:2023:i:c:s0148296322010967. Full description at Econpapers || Download paper | |
2023 | Sending mixed signals: How congruent versus incongruent signals of popularity affect product appeal. (2023). Steinhart, Yael ; Shoham, Meyrav ; Moldovan, Sarit. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:4:p:881-897. Full description at Econpapers || Download paper | |
2023 | Fake review detection in e-Commerce platforms using aspect-based sentiment analysis. (2023). Sahut, Jean-Michel ; Hikkerova, Lubica ; Hajek, Petr. In: Journal of Business Research. RePEc:eee:jbrese:v:167:y:2023:i:c:s0148296323005027. Full description at Econpapers || Download paper | |
2023 | The impact of voice assistantsââ¬â¢ intelligent attributes on consumer well-being: Findings from PLS-SEM and fsQCA. (2023). Shao, Bingjia ; Kang, Weiyao. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002235. Full description at Econpapers || Download paper | |
2023 | With great power comes great responsibilities ââ¬â Examining platform-based mechanisms and institutional trust in rideshare services. (2023). Dash, Ganesh ; Alharthi, Majed ; Shaikh, Aijaz A ; Alamoudi, Hawazen. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923000887. Full description at Econpapers || Download paper | |
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2023 | The future is now? Consumers paradoxical expectations of human-like service robots. (2023). Liu, Xin ; Lin, Zhibin ; Zhu, Tengteng. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:196:y:2023:i:c:s0040162523005152. Full description at Econpapers || Download paper | |
2023 | Timing customer reactivation initiatives. (2023). Wieringa, Jaap E ; Holtrop, Niels. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:3:p:570-589. Full description at Econpapers || Download paper | |
2023 | Resilient Agility: A Necessary Condition for Employee and Organizational Sustainability. (2023). Talukder, Md Farid ; Prieto, Leonel. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:2:p:1552-:d:1034659. Full description at Econpapers || Download paper | |
2023 | What drives strategic agility? Evidence from a fuzzy-set qualitative comparative analysis (FsQCA). (2023). del Valle, Ignacio Danvila ; Almodovar, Paloma ; de Diego, Enrique. In: International Entrepreneurship and Management Journal. RePEc:spr:intemj:v:19:y:2023:i:2:d:10.1007_s11365-022-00820-7. Full description at Econpapers || Download paper | |
2023 | Do female CMOs enhance firm performance? Power matters. (2023). Song, Su Jin ; Oh, Kwang Wuk. In: Journal of Business Research. RePEc:eee:jbrese:v:158:y:2023:i:c:s0148296323000644. Full description at Econpapers || Download paper | |
2023 | Blockchain-enabled advances (BEAs): Implications for consumers and brands. (2023). Colicev, Anatoli ; Hakkarainen, Tuuli. In: Journal of Business Research. RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001212. Full description at Econpapers || Download paper | |
2023 | Investigating the Role of the Islamic Culture Course Syllabi in Infusing Islamic Tolerant Moral Values among University students: Staff Members Perspectives at King Khalid University. (2023). Mohammed, Ali Albashir ; Mesfer, Mesfer Ahmed. In: Technium Social Sciences Journal. RePEc:tec:journl:v:40:y:2023:i:1:p:71-83. Full description at Econpapers || Download paper | |
2023 | The role of augmented reality in redefining e-tailing: A review and research agenda. (2023). Parida, Biswajita ; Jayaswal, Pragya. In: Journal of Business Research. RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001236. Full description at Econpapers || Download paper | |
2023 | The Moderating Role of Liquidity in the Relationship between the Expenditures and Financial Performance of SMEs: Evidence from Jordan. (2023). Alawaqleh, Sonia Q ; Alduais, Fahd ; Almasria, Nashat A ; Airout, Rana M. In: Economies. RePEc:gam:jecomi:v:11:y:2023:i:4:p:121-:d:1125426. Full description at Econpapers || Download paper | |
2023 | Advertising, product market competition and stock returns. (2023). Nguyen, Tung ; Gregoriou, Andros ; Le, Huong. In: Review of Quantitative Finance and Accounting. RePEc:kap:rqfnac:v:60:y:2023:i:4:d:10.1007_s11156-023-01143-6. Full description at Econpapers || Download paper | |
2023 | The Moderating Role of Technological Innovation on Environment, Social, and Governance (ESG) Performance and Firm Value: Evidence from Developing and Least-Developed Countries. (2023). Kongkuah, Maxwell ; Alessa, Noha ; Agyemang, Andrew. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:19:p:14240-:d:1248254. Full description at Econpapers || Download paper | |
2023 | An analysis of customer retention strategies in e-commerce fashion business in the UK: A case study of Primark. (2023). Ologunebi, John. In: MPRA Paper. RePEc:pra:mprapa:119040. Full description at Econpapers || Download paper | |
2023 | Does polarizing personality matter in influencer marketing? Evidence from Instagram. (2023). Zal, Saeed ; Ashouri, Sama ; Gopinath, Mahesh ; Beheshti, Mohammadali Koorank. In: Journal of Business Research. RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001625. Full description at Econpapers || Download paper | |
2023 | A case for conducting business-to-business experiments with multi-arm multi-stage adaptive designs. (2023). , Victor ; Yao, Ping ; Legare, Jonathan. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-022-00177-4. Full description at Econpapers || Download paper | |
2023 | Stock Marketsââ¬â¢ Reactions to the Announcement of the Hosts. An Event Study in the Analysis of Large Sporting Events in the Years 1976ââ¬â2032. (2023). Potrykus, Marcin ; Zawadzki, Krystian M. In: Journal of Sports Economics. RePEc:sae:jospec:v:24:y:2023:i:6:p:759-800. Full description at Econpapers || Download paper | |
2023 | âSorry, the product you ordered is out of stockâ: Effects of substitution policy in online grocery retailing. (2023). Breugelmans, Els ; Hoang, Dong. In: Journal of Retailing. RePEc:eee:jouret:v:99:y:2023:i:1:p:26-45. Full description at Econpapers || Download paper | |
2023 | Service failures in times of crisis: An analysis of eWOM emotionality. (2023). Biraglia, Alessandro ; Ulqinaku, Aulona ; Mafael, Alexander. In: Journal of Business Research. RePEc:eee:jbrese:v:154:y:2023:i:c:s0148296322008141. Full description at Econpapers || Download paper | |
2023 | More than a Feeling: Accuracy and Application of Sentiment Analysis. (2023). Schamp, Christina ; Siebert, Christian ; Heitmann, Mark ; Hartmann, Jochen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:1:p:75-87. Full description at Econpapers || Download paper | |
2023 | The Effect of Using Augmented Reality Technology in Takeaway Food Packaging to Improve Young Consumersâ Negative Evaluations. (2023). Yang, Chun ; Wei, Wei ; Huang, Tingting ; Gu, Chao ; Sun, Jie ; Lin, Shuyuan ; Miao, Wei ; Chen, Jiangjie. In: Agriculture. RePEc:gam:jagris:v:13:y:2023:i:2:p:335-:d:1051045. Full description at Econpapers || Download paper | |
2023 | Credibility and price premium-based competitiveness for industrial brands. (2023). Johnson, Lester W ; Dwivedi, Abhishek ; Leckie, Civilai. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001650. Full description at Econpapers || Download paper | |
2023 | The role of national institutions in the effects of consumersâ perceived customer orientation and firm innovativeness. (2023). Swoboda, Bernhard ; Jacobs, Nele. In: International Business Review. RePEc:eee:iburev:v:32:y:2023:i:5:s0969593123000720. Full description at Econpapers || Download paper |
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2023 | Digital real estate in the metaverse: An empirical analysis of retail investor motivations. (2023). Saggu, Aman ; Ante, Lennart ; Wazinski, Friedrich-Philipp. In: Finance Research Letters. RePEc:eee:finlet:v:58:y:2023:i:pa:s1544612323006712. Full description at Econpapers || Download paper | |
2023 | On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice. (2023). Sorescu, Alina ; Schweidel, David ; Schreier, Martin ; Peres, Renana. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:2:p:269-275. Full description at Econpapers || Download paper | |
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2023 | Are both generative AI and ChatGPT game changers for 21st-Century operations and supply chain excellence?. (2023). Chiappetta, Charbel Jose ; Queiroz, Maciel M ; Wamba, Samuel Fosso ; Shi, Chunming. In: International Journal of Production Economics. RePEc:eee:proeco:v:265:y:2023:i:c:s0925527323002475. Full description at Econpapers || Download paper | |
2023 | Drivers of generative artificial intelligence to fostering exploitative and exploratory innovation: A TOE framework. (2023). Al-Khatib, Ayman Wael. In: Technology in Society. RePEc:eee:teinso:v:75:y:2023:i:c:s0160791x23002087. Full description at Econpapers || Download paper | |
2023 | Not So New Kid on the Block: Accounting and Valuation Aspects of Non-Fungible Tokens (NFTs). (2023). Sims, Alexandra ; Jayasuriya, Dulani. In: JRFM. RePEc:gam:jjrfmx:v:16:y:2023:i:11:p:465-:d:1267328. Full description at Econpapers || Download paper | |
2023 | The Potential of Gamification for Social Sustainability: Meaning and Purposes in Agri-Food Industry. (2023). de Lorenzi, Maria Chiara ; Signore, Fulvio ; Menegoli, Marta ; Latino, Maria Elena. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:12:p:9503-:d:1170183. Full description at Econpapers || Download paper | |
2023 | I Hear You: Does Quality Improve with Customer Voice?. (2023). Proserpio, Davide ; Ananthakrishnan, Uttara ; Sharma, Siddhartha. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:6:p:1143-1161. Full description at Econpapers || Download paper | |
2023 | ChatGPT and marketing: Analyzing public discourse in early Twitter posts. (2023). Zhang, Chi ; Zhou, Wenkai ; Shashidhar, Meghana ; Wu, Linwan. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00250-6. Full description at Econpapers || Download paper | |
2023 | Comparing the influence of visual information and the perceived intelligence of voice assistants when shopping for sustainable clothing online. (2023). Wu, Chunmao ; Li, Pei ; Spence, Charles. In: Palgrave Communications. RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02244-2. Full description at Econpapers || Download paper | |
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2023 | Unravelling the Impact of Generative Artificial Intelligence (GAI) in Industrial Applications: A Review of Scientific and Grey Literature. (2023). Varsha, P S ; Kar, Arpan Kumar ; Rajan, Shivakami. In: Global Journal of Flexible Systems Management. RePEc:spr:gjofsm:v:24:y:2023:i:4:d:10.1007_s40171-023-00356-x. Full description at Econpapers || Download paper | |
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2022 | All that glitters is not real affiliation: How to handle affiliate marketing programs in the era of falsity. (2022). di Domenico, Giandomenico ; Mangio, Federico. In: Business Horizons. RePEc:eee:bushor:v:65:y:2022:i:6:p:765-776. Full description at Econpapers || Download paper | |
2022 | What are the odds? Underdog brands are consumer favorites. (2022). Ryngaert, Michael ; Naranjo, Andy ; Borghesi, Richard. In: Economics Letters. RePEc:eee:ecolet:v:221:y:2022:i:c:s0165176522003883. Full description at Econpapers || Download paper | |
2022 | The Fifth Industrial Revolution: How Harmonious HumanâMachine Collaboration is Triggering a Retail and Service [R]evolution. (2022). Parasuraman, A ; Grewal, Dhruv ; Mende, Martin ; Noble, Stephanie M. In: Journal of Retailing. RePEc:eee:jouret:v:98:y:2022:i:2:p:199-208. Full description at Econpapers || Download paper | |
2022 | Brand presentation order in voice shopping: Understanding the effects of sequential product presentation. (2022). Klarmann, Martin ; Jacob, Saskia ; Halbauer, Ingo. In: Journal of Retailing. RePEc:eee:jouret:v:98:y:2022:i:4:p:759-778. Full description at Econpapers || Download paper | |
2022 | Marketing Communication of a Public University. (2022). Szyda, Monika. In: European Research Studies Journal. RePEc:ers:journl:v:xxv:y:2022:i:2:p:408-419. Full description at Econpapers || Download paper | |
2022 | Impact of Business Model Innovation on Sustainable Performance of Processed Marine Food Product SMEs in ThailandâA PLS-SEM Approach. (2022). Chaichana, Thanapong ; Sharafuddin, Mohammed Ali ; Madhavan, Meena. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:15:p:9673-:d:881451. Full description at Econpapers || Download paper | |
2022 | Intelligent Vehicle Sales Prediction Based on Online Public Opinion and Online Search Index. (2022). Ma, Ning ; Xu, Heyan ; Zhang, Mingyang ; Pan, Xinglin. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:16:p:10344-:d:892697. Full description at Econpapers || Download paper | |
2022 | Guest Editorial: Business Ethics in the Era of Artificial Intelligence. (2022). Kaplan, Andreas ; Huang, Ming-Hui ; Haenlein, Michael. In: Journal of Business Ethics. RePEc:kap:jbuset:v:178:y:2022:i:4:d:10.1007_s10551-022-05060-x. Full description at Econpapers || Download paper | |
2022 | Examining the effectiveness of activation techniques on consumer behavior in temporary loyalty programs. (2022). Bies, Suzanne. In: Other publications TiSEM. RePEc:tiu:tiutis:ade86df3-4846-4318-938f-af5756d3d822. Full description at Econpapers || Download paper | |
2022 | Building a strategic advantage with Open Science. (2022). Schutt, Harm ; Datta, Hannes. In: Other publications TiSEM. RePEc:tiu:tiutis:e74b06f9-2ffb-41ee-8a0a-3908432e6946. Full description at Econpapers || Download paper | |
2022 | Efficiency of customer loyalty programmes in the food retail industry. (2022). Antineskul, Ekaterina A ; Novikova, Kseniya V ; Ye, Victor. In: Journal of New Economy. RePEc:url:izvest:v:23:y:2022:i:4:p:121-136. Full description at Econpapers || Download paper |
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2021 | From self?entertainment to being appreciated: how does social media transfer talent to business?. (2021). Wang, Bingqing ; Li, Mochou ; Ding, Jian ; Chen, Feng. In: Accounting and Finance. RePEc:bla:acctfi:v:61:y:2021:i:5:p:6113-6146. Full description at Econpapers || Download paper | |
2021 | Hypothetical bias in stated choice experiments: Part II. Conceptualisation of external validity, sources and explanations of bias and effectiveness of mitigation methods. (2021). Oppewal, Harmen ; Bliemer, Michiel ; Haghani, Milad ; Lancsar, Emily ; Rose, John M. In: Journal of choice modelling. RePEc:eee:eejocm:v:41:y:2021:i:c:s1755534521000555. Full description at Econpapers || Download paper | |
2021 | The Study of Important Marketing Issues: Reflections. (2021). Stremersch, Stefan . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:12-17. Full description at Econpapers || Download paper | |
2021 | The study of important marketing issues in an evolving field. (2021). Wierenga, Berend. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:18-28. Full description at Econpapers || Download paper | |
2021 | Factors Affecting the Study of Important Marketing Issues: Additional Thoughts and Clarifications. (2021). Haenlein, Michael ; Kohli, Ajay K. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:29-31. Full description at Econpapers || Download paper | |
2021 | Consumersâ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives. (2021). Belk, Russell ; Hollebeek, Linda D. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:387-401. Full description at Econpapers || Download paper | |
2021 | Marketing and investor behavior: Insights, introspections, and indications. (2021). Skiera, Bernd ; Borah, Abhishek. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:4:p:811-816. Full description at Econpapers || Download paper | |
2021 | How to conduct a bibliometric analysis: An overview and guidelines. (2021). Kumar, Satish ; Donthu, Naveen ; Lim, Weng Marc ; Pandey, Nitesh ; Mukherjee, Debmalya. In: Journal of Business Research. RePEc:eee:jbrese:v:133:y:2021:i:c:p:285-296. Full description at Econpapers || Download paper | |
2021 | Service transformation: How can it be achieved?. (2021). Kaplan, Andreas ; Bujisic, Milos ; Bilgihan, Anil ; Kandampully, Jay ; Shukla, Yupal ; Jarvis, Cheryl Burke. In: Journal of Business Research. RePEc:eee:jbrese:v:136:y:2021:i:c:p:219-228. Full description at Econpapers || Download paper | |
2021 | The shape of loneliness: The relationship between loneliness and consumer preference for angular versus circular shapes. (2021). Li, Shaobo ; Fan, Xiucheng ; Jiao, Jinfeng ; Chen, Nuoya. In: Journal of Business Research. RePEc:eee:jbrese:v:136:y:2021:i:c:p:612-629. Full description at Econpapers || Download paper | |
2021 | Consumersâ willingness to pay for plants protected by beneficial insects â Evidence from two stated-choice experiments with different subject pools. (2021). Lehberger, Mira ; Gruener, Sven ; Gruner, Sven. In: Food Policy. RePEc:eee:jfpoli:v:102:y:2021:i:c:s0306919221000798. Full description at Econpapers || Download paper | |
2021 | How do firms handle variability in customer experience? A dynamic approach to better understanding customer retention. (2021). Trifu, Andreea ; Melero-Polo, Igucel ; Gao, Lily ; Cambra-Fierro, Jess. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001442. Full description at Econpapers || Download paper | |
2021 | . Full description at Econpapers || Download paper | |
2021 | No One Is Leaving This Time: Social Media Fashion Brand Communities. (2021). Osemeahon, Oseyenbhin Sunday ; Tansu, Aye ; Diachi, Albert Chukwunonso. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:23:p:12957-:d:685770. Full description at Econpapers || Download paper | |
2021 | The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels. (2021). Lyulyov, Oleksii ; Kwilinski, Aleksy ; Chen, Yang ; Pimonenko, Tetyana ; Chygryn, Olena. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:24:p:13679-:d:699666. Full description at Econpapers || Download paper | |
2021 | The Concept of Strategic Control in Marketing Management in Connection to Measuring Marketing Performance. (2021). Mraek, Pavel ; Milichovsk, Frantiek ; Hadrian, Piotr. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:7:p:3887-:d:527892. Full description at Econpapers || Download paper | |
2021 | Cocreated brand value: theoretical model and propositions. (2021). Hammedi, Wafa ; Clark, Moira K ; Hollebeek, Linda D ; Arvola, Rene. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:4:d:10.1057_s41262-021-00235-9. Full description at Econpapers || Download paper | |
2021 | The effect of financial knowledge and financial well-being on investment intention mediated by financial attitude:A study on millennial generation and Gen Z in Malang City. (2021). Djawahir, Achmad Helmy ; Ilyas, Muhammad. In: International Journal of Research in Business and Social Science (2147-4478). RePEc:rbs:ijbrss:v:10:y:2021:i:8:p:175-188. Full description at Econpapers || Download paper | |
2021 | Advancing marketing theory and practice: guidelines for crafting research propositions. (2021). Eggert, Andreas ; Kashyap, Vishal ; Kleinaltenkamp, Michael ; Ulaga, Wolfgang. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:3:d:10.1007_s13162-021-00215-x. Full description at Econpapers || Download paper | |
2021 | Assessing and enhancing the impact potential of marketing articles. (2021). Vargo, Stephen L ; Jaakkola, Elina. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:3:d:10.1007_s13162-021-00219-7. Full description at Econpapers || Download paper | |
2021 | Effectiveness of loyalty programs. (2021). Bombaij, Nick. In: Other publications TiSEM. RePEc:tiu:tiutis:095c506d-5b5c-4ea3-9b41-ae4b5644bfd9. Full description at Econpapers || Download paper |
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2020 | NEW MARKETING TENDENCIES IN THE ROMANIAN WINE INDUSTRY. (2020). Fuciu, Mircea. In: Studies in Business and Economics. RePEc:blg:journl:v:15:y:2020:i:1:p:31-39. Full description at Econpapers || Download paper | |
2020 | Delimiting disruption: Why Uber is disruptive, but Airbnb is not. (2020). Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:43-55. Full description at Econpapers || Download paper | |
2020 | Introduction to the Special Section: Research for the New Normal. (2020). Kannan, P K. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:441-442. Full description at Econpapers || Download paper | |
2020 | Machine learning and AI in marketing â Connecting computing power to human insights. (2020). Sun, Baohong ; Ma, Liye . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:481-504. Full description at Econpapers || Download paper | |
2020 | Does online retail coupons and memberships create favourable psychological disposition?. (2020). Dwivedi, Yogesh K ; Foroudi, Pantea ; Balakrishnan, Janarthanan. In: Journal of Business Research. RePEc:eee:jbrese:v:116:y:2020:i:c:p:229-244. Full description at Econpapers || Download paper | |
2020 | The personalizationâprivacy paradox in the attention economy. (2020). Cloarec, Julien. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:161:y:2020:i:c:s0040162520311252. Full description at Econpapers || Download paper | |
2020 | Effects of Corporate Social Responsibility on Firm Performance: Does Customer Satisfaction Matter?. (2020). Huang, Hao-Chen ; Peng, Chi-Lu ; Wei, An-Pin ; Yeh, Shang-Pao. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:18:p:7545-:d:412932. Full description at Econpapers || Download paper | |
2020 | Data-Driven Promotion Planning for Paid Mobile Applications. (2020). Sinha, Amitabh ; Huang, Yan ; Li, Manqi. In: Information Systems Research. RePEc:inm:orisre:v:31:y:2020:i:3:p:1007-1029. Full description at Econpapers || Download paper | |
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