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Citation Profile [Updated: 2024-06-27 10:45:44]
5 Years H Index
37
Impact Factor (IF)
0.87
5 Years IF
1.19
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
2008 0 0.49 0.61 0 31 31 664 18 24 0 0 14 77.8 18 0.58 0.23
2009 0.48 0.48 0.35 0.48 32 63 923 22 46 31 15 31 15 15 68.2 5 0.16 0.24
2010 0.52 0.49 0.53 0.52 29 92 834 49 95 63 33 63 33 20 40.8 6 0.21 0.21
2011 0.56 0.52 0.73 0.68 32 124 619 90 185 61 34 92 63 39 43.3 2 0.06 0.24
2012 0.74 0.52 0.77 0.73 39 163 737 126 311 61 45 124 91 42 33.3 17 0.44 0.22
2013 0.58 0.56 0.77 0.83 43 206 413 159 470 71 41 163 135 20 12.6 4 0.09 0.24
2014 0.65 0.55 1.16 0.93 41 247 500 287 757 82 53 175 163 53 18.5 9 0.22 0.23
2015 0.6 0.55 1.16 0.95 48 295 497 342 1099 84 50 184 174 71 20.8 13 0.27 0.23
2016 0.71 0.53 1.35 0.99 70 365 728 492 1591 89 63 203 200 64 13 14 0.2 0.21
2017 0.77 0.55 1.41 0.93 53 418 645 588 2179 118 91 241 223 95 16.2 12 0.23 0.22
2018 0.89 0.56 1.41 0.91 39 457 249 645 2824 123 109 255 232 65 10.1 5 0.13 0.24
2019 0.8 0.57 1.46 0.95 38 495 376 721 3545 92 74 251 239 85 11.8 6 0.16 0.23
2020 1.27 0.69 1.96 1.48 49 544 336 1064 4609 77 98 248 366 108 10.2 11 0.22 0.33
2021 1.83 0.82 2.15 1.76 62 606 173 1302 5911 87 159 249 439 165 12.7 35 0.56 0.31
2022 1.53 0.89 1.84 1.55 66 672 76 1234 7145 111 170 241 374 99 8 11 0.17 0.27
2023 0.87 0.99 1.41 1.19 50 722 22 1018 8163 128 111 254 303 107 10.5 15 0.3 0.29
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12009An empirical comparison of the efficacy of covariance-based and variance-based SEM. (2009). Reinartz, Werner ; Henseler, Jorg ; Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:332-344.

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430
22010Innovation diffusion and new product growth models: A critical review and research directions. (2010). Peres, Renana ; Mahajan, Vijay ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:91-106.

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218
32017Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45.

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172
42017Service-dominant logic 2025. (2017). Vargo, Stephen L ; Lusch, Robert F. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:46-67.

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163
52012Drivers of consumer–brand identification. (2012). Stokburger-Sauer, Nicola ; Sen, Sankar ; Ratneshwar, S. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418.

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121
62008A multi-stage model of word-of-mouth influence through viral marketing. (2008). de Bruyn, Arnaud ; Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:151-163.

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118
72009A new measure of brand personality. (2009). Geuens, Maggie ; De Wulf, Kristof ; Dewulf, Kristof ; Weijters, Bert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:2:p:97-107.

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104
82011Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. (2011). , Joep ; Frambach, Ruud T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:134-144.

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102
92011Agent-based modeling in marketing: Guidelines for rigor. (2011). Rand, William ; Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:181-193.

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99
102011Willingness to pay for organic products: Differences between virtue and vice foods. (2011). van Doorn, Jenny ; Verhoef, Peter C. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:167-180.

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93
112016Brand value co-creation in a digitalized world: An integrative framework and research implications. (2016). Ramaswamy, Venkat ; Ozcan, Kerimcan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:93-106.

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90
122008Measuring the impact of positive and negative word of mouth on brand purchase probability. (2008). East, Robert ; Lomax, Wendy ; Hammond, Kathy. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:215-224.

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87
132009Linking marketing capabilities with profit growth. (2009). Morgan, Neil A ; Vorhies, Douglas W ; Slotegraaf, Rebecca J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:284-293.

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71
142008Do social product features have value to consumers?. (2008). Auger, Pat ; Burke, Paul F ; Louviere, Jordan J ; Devinney, Timothy M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:183-191.

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69
152016The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. (2016). Hudson, Simon ; Madden, Thomas J ; Roth, Martin S ; Huang, LI. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:27-41.

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66
162008Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. (2008). Cornelissen, Gert ; Dewitte, Siegfried ; Warlop, Luk ; Pandelaere, Mario. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:46-55.

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65
172019The impact of digital transformation on the retailing value chain. (2019). Imschloss, Monika ; Wiegand, Nico ; Reinartz, Werner. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:350-366.

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63
182014Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. (2014). Ailawadi, Kusum L ; Taylor, Gail Ayala ; Luan, Jackie Y ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:156-167.

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62
192012Identity-based consumer behavior. (2012). Reed, Americus ; Warlop, Luk ; Puntoni, Stefano ; Forehand, Mark R. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:310-321.

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60
202010Are scarce products always more attractive? The interaction of different types of scarcity signals with products suitability for conspicuous consumption. (2010). Gierl, Heribert ; Huettl, Verena . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:225-235.

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59
212008Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping. (2008). Gijsbrechts, Els ; Nisol, Patricia ; Campo, Katia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:5-21.

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57
222010Estimating aggregate consumer preferences from online product reviews. (2010). Decker, Reinhold ; Trusov, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:293-307.

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57
232012Generating global brand equity through corporate social responsibility to key stakeholders. (2012). Tribó, Josep ; Verhoef, Peter ; Tribo, Josep A ; Torres, Anna . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:13-24.

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56
242010The chilling effects of network externalities. (2010). Goldenberg, Jacob ; Muller, Eitan ; Libai, Barak. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:1:p:4-15.

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55
252010The effect of rating scale format on response styles: The number of response categories and response category labels. (2010). Weijters, Bert ; Schillewaert, Niels ; Cabooter, Elke. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:236-247.

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54
262012Marketing activity, blogging and sales. (2012). Onishi, Hiroshi ; Manchanda, Puneet. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:221-234.

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53
272010Motivated Consumer Innovativeness: Concept, measurement, and validation. (2010). Vandecasteele, Bert ; Geuens, Maggie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:308-318.

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48
282016The B2B Knowledge Gap. (2016). Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:543-556.

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48
292016Decomposing the effects of online customer reviews on brand, price, and product attributes. (2016). Kostyra, Daniel S ; Klapper, Daniel ; Natter, Martin ; Reiner, Jochen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:11-26.

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47
302010Brand awareness in business markets: When is it related to firm performance?. (2010). Homburg, Christian ; Schmitt, Jens ; Klarmann, Martin . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:201-212.

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46
312018Endogeneity in survey research. (2018). Sande, Jon Bingen ; Ghosh, Mrinal . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:2:p:185-204.

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46
322011Impact of star and movie buzz on motion picture distribution and box office revenue. (2011). Karniouchina, Ekaterina V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:1:p:62-74.

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44
332012Consumers use of brands to reflect their actual and ideal selves on Facebook. (2012). Hollenbeck, Candice R ; Kaikati, Andrew M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:395-405.

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42
342020The future of marketing. (2020). Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:15-26.

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40
352019The effect of social networks structure on innovation performance: A review and directions for research. (2019). Peres, Renana ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:3-19.

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39
362008Models and optimal designs for conjoint choice experiments including a no-choice option. (2008). Goos, Peter ; Vandebroek, Martina ; Vermeulen, Bart . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:2:p:94-103.

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39
372010Dimensions of fit between a brand and a social cause and their influence on attitudes. (2010). Zdravkovic, Srdan ; Stanley, Sarah M ; Magnusson, Peter. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:151-160.

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39
382014Reward redemption effects in a loyalty program when customers choose how much and when to redeem. (2014). Fok, Dennis ; Verhoef, Peter C ; Dorotic, Matilda. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:4:p:339-355.

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37
392020Machine learning and AI in marketing – Connecting computing power to human insights. (2020). Sun, Baohong ; Ma, Liye . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:481-504.

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36
402013User-generated versus designer-generated products: A performance assessment at Muji. (2013). Nishikawa, Hidehiko ; Ogawa, Susumu ; Schreier, Martin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:2:p:160-167.

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36
412012The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace. (2012). Strizhakova, Yuliya ; Price, Linda L ; Coulter, Robin A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:43-54.

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36
422015Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension. (2015). De Keyser, Arne ; Konu, Umut ; Schepers, Jeroen . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:32:y:2015:i:4:p:453-456.

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35
432009The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention. (2009). Albers, Sönke ; Greve, Goetz ; Becker, Jan U. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:3:p:207-215.

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35
442016Mapping the customer journey: Lessons learned from graph-based online attribution modeling. (2016). Anderl, Eva ; Schumann, Jan Hendrik ; von Wangenheim, Florian ; Becker, Ingo. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:457-474.

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35
452012The performance of global brands in the 2008 financial crisis: A test of two brand value measures. (2012). Johansson, Johny K ; Mazvancheryl, Sanal K ; Dimofte, Claudiu V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:235-245.

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34
462020Consumer privacy and the future of data-based innovation and marketing. (2020). Goldfarb, Avi ; Bleier, Alexander ; Tucker, Catherine. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:466-480.

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34
472013Performance implications of deploying marketing analytics. (2013). Germann, Frank ; Rangaswamy, Arvind ; Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:2:p:114-128.

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34
482019Branding in the era of digital (dis)intermediation. (2019). , Jan-Benedict ; Jan-Benedict, ; Gielens, Katrijn. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:367-384.

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34
492017Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. (2017). Marchand, Andre ; Wiertz, Caroline ; Hennig-Thurau, Thorsten. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:336-354.

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34
502010The impact of brand extension success drivers on brand extension price premiums. (2010). Sattler, Henrik ; Ringle, Christian M ; Riediger, Claudia ; Volckner, Franziska. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:319-328.

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33
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12009An empirical comparison of the efficacy of covariance-based and variance-based SEM. (2009). Reinartz, Werner ; Henseler, Jorg ; Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:332-344.

Full description at Econpapers || Download paper

108
22017Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45.

Full description at Econpapers || Download paper

57
32017Service-dominant logic 2025. (2017). Vargo, Stephen L ; Lusch, Robert F. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:46-67.

Full description at Econpapers || Download paper

54
42012Drivers of consumer–brand identification. (2012). Stokburger-Sauer, Nicola ; Sen, Sankar ; Ratneshwar, S. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418.

Full description at Econpapers || Download paper

32
52016Brand value co-creation in a digitalized world: An integrative framework and research implications. (2016). Ramaswamy, Venkat ; Ozcan, Kerimcan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:93-106.

Full description at Econpapers || Download paper

30
62019The impact of digital transformation on the retailing value chain. (2019). Imschloss, Monika ; Wiegand, Nico ; Reinartz, Werner. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:350-366.

Full description at Econpapers || Download paper

28
72020Machine learning and AI in marketing – Connecting computing power to human insights. (2020). Sun, Baohong ; Ma, Liye . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:481-504.

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28
82020Brand activism: Does courting controversy help or hurt a brand?. (2020). Althuizen, Niek ; Mukherjee, Sourjo. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:4:p:772-788.

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26
92010Innovation diffusion and new product growth models: A critical review and research directions. (2010). Peres, Renana ; Mahajan, Vijay ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:91-106.

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25
102018Endogeneity in survey research. (2018). Sande, Jon Bingen ; Ghosh, Mrinal . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:2:p:185-204.

Full description at Econpapers || Download paper

25
112020Consumer privacy and the future of data-based innovation and marketing. (2020). Goldfarb, Avi ; Bleier, Alexander ; Tucker, Catherine. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:466-480.

Full description at Econpapers || Download paper

25
122011Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. (2011). , Joep ; Frambach, Ruud T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:134-144.

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24
132020The future of marketing. (2020). Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:15-26.

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24
142020Virtual and augmented reality: Advancing research in consumer marketing. (2020). Bigne, Enrique ; Wedel, Michel ; Zhang, Jie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:443-465.

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22
152011Willingness to pay for organic products: Differences between virtue and vice foods. (2011). van Doorn, Jenny ; Verhoef, Peter C. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:167-180.

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22
162019The effect of social networks structure on innovation performance: A review and directions for research. (2019). Peres, Renana ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:3-19.

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18
172016The B2B Knowledge Gap. (2016). Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:543-556.

Full description at Econpapers || Download paper

18
182008A multi-stage model of word-of-mouth influence through viral marketing. (2008). de Bruyn, Arnaud ; Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:151-163.

Full description at Econpapers || Download paper

17
192008Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. (2008). Cornelissen, Gert ; Dewitte, Siegfried ; Warlop, Luk ; Pandelaere, Mario. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:46-55.

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17
202019Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media. (2019). van Noort, Guda ; Bernritter, Stefan F ; Araujo, Theo ; Susan, . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:492-508.

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17
212010Are scarce products always more attractive? The interaction of different types of scarcity signals with products suitability for conspicuous consumption. (2010). Gierl, Heribert ; Huettl, Verena . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:225-235.

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16
222020Seeing brands as humans: Development and validation of a brand anthropomorphism scale. (2020). Aroean, Lukman ; Pillai, Kishore Gopalakrishna ; Golossenko, Artyom. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:4:p:737-755.

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16
232019Branding in the era of digital (dis)intermediation. (2019). , Jan-Benedict ; Jan-Benedict, ; Gielens, Katrijn. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:367-384.

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16
242020Retailing and retailing research in the age of big data analytics. (2020). Dekimpe, Marnik G. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:3-14.

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16
252009A new measure of brand personality. (2009). Geuens, Maggie ; De Wulf, Kristof ; Dewulf, Kristof ; Weijters, Bert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:2:p:97-107.

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15
262009Linking marketing capabilities with profit growth. (2009). Morgan, Neil A ; Vorhies, Douglas W ; Slotegraaf, Rebecca J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:284-293.

Full description at Econpapers || Download paper

15
272017Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. (2017). Marchand, Andre ; Wiertz, Caroline ; Hennig-Thurau, Thorsten. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:336-354.

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15
282012Identity-based consumer behavior. (2012). Reed, Americus ; Warlop, Luk ; Puntoni, Stefano ; Forehand, Mark R. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:310-321.

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292019Engaging the unengaged customer: The value of a retailer mobile app. (2019). Neslin, Scott A ; Dinner, Isaac M ; van Heerde, Harald J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:420-438.

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302018New product success in the consumer packaged goods industry: A shopper marketing approach. (2018). Lamey, Lien ; Dekimpe, Marnik G ; Jan-Benedict, ; Deleersnyder, Barbara. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:3:p:432-452.

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14
312019Comparing automated text classification methods. (2019). Heitmann, Mark ; Schamp, Christina ; Huppertz, Juliana ; Hartmann, Jochen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:20-38.

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14
322016The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. (2016). Hudson, Simon ; Madden, Thomas J ; Roth, Martin S ; Huang, LI. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:27-41.

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14
332021Content analysis of fake consumer reviews by survey-based text categorization. (2021). Iacobucci, Dawn ; Kim, Moon-Yong ; Moon, Sangkil. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:343-364.

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13
342014Reward redemption effects in a loyalty program when customers choose how much and when to redeem. (2014). Fok, Dennis ; Verhoef, Peter C ; Dorotic, Matilda. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:4:p:339-355.

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13
352008Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping. (2008). Gijsbrechts, Els ; Nisol, Patricia ; Campo, Katia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:5-21.

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362014Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. (2014). Ailawadi, Kusum L ; Taylor, Gail Ayala ; Luan, Jackie Y ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:156-167.

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372011Impact of star and movie buzz on motion picture distribution and box office revenue. (2011). Karniouchina, Ekaterina V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:1:p:62-74.

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12
382011Agent-based modeling in marketing: Guidelines for rigor. (2011). Rand, William ; Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:181-193.

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392016Decomposing the effects of online customer reviews on brand, price, and product attributes. (2016). Kostyra, Daniel S ; Klapper, Daniel ; Natter, Martin ; Reiner, Jochen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:11-26.

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402019Hook vs. hope: How to enhance customer engagement through gamification. (2019). Fritze, Martin P ; Marchand, Andre ; Eisingerich, Andreas B ; Dong, Lin . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:2:p:200-215.

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12
412021Emotional support from a digital assistant in technology-mediated services: Effects on customer satisfaction and behavioral persistence. (2021). Orsingher, Chiara ; Hagel, Julia ; Gelbrich, Katja. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:176-193.

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12
422010Brand awareness in business markets: When is it related to firm performance?. (2010). Homburg, Christian ; Schmitt, Jens ; Klarmann, Martin . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:201-212.

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12
432019Modeling the relationship between firm and user generated content and the stages of the marketing funnel. (2019). O'Connor, Peter ; Kumar, Ashish ; Colicev, Anatoli. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:100-116.

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11
442017The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand. (2017). Eelen, Jiska ; Ozturan, Peren. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:4:p:872-891.

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452019Video mining: Measuring visual information using automatic methods. (2019). Shi, Mengze ; Li, XI ; Wang, Xin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:2:p:216-231.

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462016Mapping the customer journey: Lessons learned from graph-based online attribution modeling. (2016). Anderl, Eva ; Schumann, Jan Hendrik ; von Wangenheim, Florian ; Becker, Ingo. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:457-474.

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472020On the monetization of mobile apps. (2020). Shachar, Ron ; Muller, Eitan ; Libai, Barak ; Appel, Gil. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:93-107.

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482008Measuring the impact of positive and negative word of mouth on brand purchase probability. (2008). East, Robert ; Lomax, Wendy ; Hammond, Kathy. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:215-224.

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492012Generating global brand equity through corporate social responsibility to key stakeholders. (2012). Tribó, Josep ; Verhoef, Peter ; Tribo, Josep A ; Torres, Anna . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:13-24.

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502021Factors affecting the study of important marketing issues: Implications and recommendations. (2021). Haenlein, Michael ; Kohli, Ajay K. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:1-11.

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Citing documents used to compute impact factor: 111
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2023How social capital builds online brand advocacy in luxury social media brand communities. (2023). Wong, Amy. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002363.

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2023Charitable maximizers: The impact of the maximizing mindset on donations to human recipients. (2023). Ein-Gar, Danit ; Lin, YU ; Ma, Jingjing. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:2:p:417-434.

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2023Luxury consumption and the dark triad of personality. (2023). Fortuna, Pawe ; Czarna, Anna Z ; Razmus, Wiktor. In: Journal of Business Research. RePEc:eee:jbrese:v:169:y:2023:i:c:s0148296323006057.

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2023Linking Temporal Landmarks to Voluntary Simplicity: The Mediating Roles of Self-Transcendence and Self-Enhancement. (2023). Wei, Haiying ; Chen, Siyun. In: Journal of Business Ethics. RePEc:kap:jbuset:v:188:y:2023:i:4:d:10.1007_s10551-023-05504-y.

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2023Mitigating the negative effect of intrabrand clustering: the role of interbrand clustering and firm size. (2023). Butt, Moeen Naseer. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:1:d:10.1057_s41262-022-00290-w.

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2023Content creators participation in the creator economy: Examining the effect of creators’ content sharing frequency on user engagement behavior on digital platforms. (2023). Dayan, Mumin ; Tafesse, Wondwesen. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923001042.

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2023Does ‘chicken soup for the soul’ on the product packaging work? The mediating role of perceived warmth and self-brand connection. (2023). Li, Fangxuan ; Ma, Jianan. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002533.

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2023Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing. (2023). Ding, Amy Wenxuan ; Lu, Yaobin ; Gong, Yeming ; Hu, Peng. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:1:p:109-127.

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2023Key concepts in artificial intelligence and technologies 4.0 in services. (2023). Flavian, Carlos ; Belanche, Daniel ; Belk, Russell W. In: Service Business. RePEc:spr:svcbiz:v:17:y:2023:i:1:d:10.1007_s11628-023-00528-w.

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2023Emotion and trust in virtual service assistant design for effective service recovery. (2023). Lee, Sang Woo ; Park, Jungkun ; Phuoc, Hoang Tran. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001157.

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2023Should service firms introduce algorithmic advice to their existing customers? The moderating effect of service relationships. (2023). Raff, Stefan ; Wentzel, Daniel ; von Walter, Benjamin. In: Journal of Retailing. RePEc:eee:jouret:v:99:y:2023:i:2:p:280-296.

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2023Timing customer reactivation initiatives. (2023). Wieringa, Jaap E ; Holtrop, Niels. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:3:p:570-589.

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2023.

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2023Green and Renewable Energy Innovations: A Comprehensive Bibliometric Analysis. (2023). Tarczyski, Waldemar ; Berniak-Wony, Justyna ; Lewandowska, Anna ; Mentel, Grzegorz. In: Energies. RePEc:gam:jeners:v:16:y:2023:i:3:p:1428-:d:1053614.

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2023Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? Empirical insights from B2B platform economy. (2023). Gupta, Shivam ; Benkhati, Imane ; Kamble, Sachin ; Belhadi, Amine ; Mangla, Sachin Kumar. In: Journal of Business Research. RePEc:eee:jbrese:v:156:y:2023:i:c:s014829632201013x.

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2023Review of Marketing Relevant Real Activity Manipulation. (2023). Chakravarty, Anindita. In: Customer Needs and Solutions. RePEc:spr:custns:v:10:y:2023:i:1:d:10.1007_s40547-023-00136-9.

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2023Practitioners’ perspectives on the marketing strategies in Indian banking sector: a framework for strategy formulation. (2023). Bhattacharya, Arabinda ; Sarkar, Dev Narayan ; Kundu, Amit ; Choudhury, Archita Pal. In: Journal of Financial Services Marketing. RePEc:pal:jofsma:v:28:y:2023:i:1:d:10.1057_s41264-022-00142-3.

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2023Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis. (2023). Chakravarty, Anindita ; Kim, Seoyoung ; Zhang, Peng Vincent. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:2:d:10.1007_s11747-022-00877-4.

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2023Proximity-store introductions: A new route to big-box retailer success?. (2023). Gielens, Katrijn ; Gijsbrechts, Els ; Dekimpe, Marnik G. In: Journal of Retailing. RePEc:eee:jouret:v:99:y:2023:i:4:p:621-633.

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2023
2023Financial consequences of adding bricks to clicks. (2023). Hesse, Damian ; Manss, Rico ; Bornschein, Rico ; Maier, Erik. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:3:p:609-628.

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2023Marketing Perspectives on Supply and Demand in the Sharing Economy: Who Are the Target Generations?. (2023). Pelech, Pavel. In: Central European Business Review. RePEc:prg:jnlcbr:v:2023:y:2023:i:3:id:327:p:81-101.

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2023Moving the stakeholder journey forward. (2023). Clark, Moira K ; Srivastava, Rajendra K ; Kumar, V ; Hollebeek, Linda D. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:1:d:10.1007_s11747-022-00878-3.

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2023The impact of voice assistants’ intelligent attributes on consumer well-being: Findings from PLS-SEM and fsQCA. (2023). Shao, Bingjia ; Kang, Weiyao. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002235.

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2023With great power comes great responsibilities – Examining platform-based mechanisms and institutional trust in rideshare services. (2023). Dash, Ganesh ; Alharthi, Majed ; Shaikh, Aijaz A ; Alamoudi, Hawazen. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923000887.

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2023The future is now? Consumers paradoxical expectations of human-like service robots. (2023). Liu, Xin ; Lin, Zhibin ; Zhu, Tengteng. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:196:y:2023:i:c:s0040162523005152.

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2023Storytelling in initial coin offerings: Attracting investment or gaining referrals?. (2023). Boukis, Achilleas. In: Journal of Business Research. RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001546.

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2023.

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2023Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence. (2023). Jain, Shailendra Pratap ; van Esch, Patrick ; Das, Gopal ; Cui, Yuanyuan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:4:p:865-880.

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2023Crowdfunding in the accommodation realm and pandemic times: The resilient case of CleanBnB. (2023). Enrica, Lemmi ; Grazia, Deri Maria ; David, Dacunto. In: European Journal of Tourism, Hospitality and Recreation. RePEc:vrs:ejothr:v:13:y:2023:i:1:p:80-96:n:2.

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2023The impact of influencers multi-SNS use on followers’ behavioral intentions: An integration of cue consistency theory and social identity theory. (2023). Hsieh, Jung-Kuei. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001443.

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2023Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry. (2023). Clement, Michel ; Marchand, Andre ; Edeling, Alexander ; Burmester, Alexa B ; Schondeling, Andrea. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:5:d:10.1007_s11747-022-00916-0.

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2023Effects of online and offline advertising and their synergy on direct telephone sales. (2023). de Roos, Nicolas ; Singh, Sonika ; Lu, Steven Qiang. In: Journal of Retailing. RePEc:eee:jouret:v:99:y:2023:i:3:p:337-352.

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2023Political ideology and fair-trade consumption: A social dominance orientation perspective. (2023). Tavallaei, Stella ; Chan, Eugene Y ; Madani, Fatima ; Gohary, Ali. In: Journal of Business Research. RePEc:eee:jbrese:v:156:y:2023:i:c:s0148296322010001.

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2023The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude. (2023). Dunn, Lea ; Kristofferson, Kirk. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:3:d:10.1007_s11747-022-00901-7.

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2023Licensing early-versus late-stage technologies: The licensee perspective. (2023). Lee, Jongkuk ; Song, Sangyoung. In: Technology in Society. RePEc:eee:teinso:v:72:y:2023:i:c:s0160791x23000040.

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2023The Journal of the Academy of Marketing Science at 50: A historical analysis. (2023). Marti-Parreo, Jose ; Calma, Angelito ; Bonetti, Francesca ; Borah, Abhishek. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:1:d:10.1007_s11747-022-00905-3.

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2023The Moderating Role of Liquidity in the Relationship between the Expenditures and Financial Performance of SMEs: Evidence from Jordan. (2023). Alawaqleh, Sonia Q ; Alduais, Fahd ; Almasria, Nashat A ; Airout, Rana M. In: Economies. RePEc:gam:jecomi:v:11:y:2023:i:4:p:121-:d:1125426.

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2023Advertising, product market competition and stock returns. (2023). Nguyen, Tung ; Gregoriou, Andros ; Le, Huong. In: Review of Quantitative Finance and Accounting. RePEc:kap:rqfnac:v:60:y:2023:i:4:d:10.1007_s11156-023-01143-6.

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2023The Moderating Role of Technological Innovation on Environment, Social, and Governance (ESG) Performance and Firm Value: Evidence from Developing and Least-Developed Countries. (2023). Kongkuah, Maxwell ; Alessa, Noha ; Agyemang, Andrew. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:19:p:14240-:d:1248254.

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2023Do female CMOs enhance firm performance? Power matters. (2023). Song, Su Jin ; Oh, Kwang Wuk. In: Journal of Business Research. RePEc:eee:jbrese:v:158:y:2023:i:c:s0148296323000644.

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2023Blockchain-enabled advances (BEAs): Implications for consumers and brands. (2023). Colicev, Anatoli ; Hakkarainen, Tuuli. In: Journal of Business Research. RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001212.

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2023Thats the Press, Baby! How journalists co-create family business brands meanings: A mixed method analysis. (2023). Andreini, Daniela ; Lissana, Elena ; Mismetti, Marco ; Mangio, Federico. In: Journal of Business Research. RePEc:eee:jbrese:v:161:y:2023:i:c:s014829632300200x.

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2023Exploring the Success Factors of Smart City Adoption via Structural Equation Modeling. (2023). Almaiah, Mohammed Amin ; Alkdour, Tayseer ; Alrawad, Mahmoud ; Lutfi, Abdalwali ; Shishakly, Rima. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:22:p:15915-:d:1279671.

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2023The cold-start problem in nascent AI strategy: Kickstarting data network effects. (2023). Krakowski, Sebastian ; Schauerte, Nico ; Vomberg, Arnd ; Bleier, Alexander ; Gijsenberg, Maarten J ; Bogusz, Claire Ingram. In: Journal of Business Research. RePEc:eee:jbrese:v:168:y:2023:i:c:s0148296323005957.

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2023Executives’ financial experience and myopic marketing management: A myopic loss-aversion perspective. (2023). Gu, Leilei. In: Journal of Business Research. RePEc:eee:jbrese:v:157:y:2023:i:c:s0148296322010529.

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2023Marketing Communications in the Era of Digital Transformation. (2023). Abazov, Rafis ; Miskiewicz, Radoslaw ; Nesterenko, Volodymyr. In: Virtual Economics. RePEc:aid:journl:v:6:y:2023:i:1:p:57-70.

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2023Tourist subsequent responses to promotion framing. (2023). Li, Fangxuan ; Ma, Jianan. In: Annals of Tourism Research. RePEc:eee:anture:v:103:y:2023:i:c:s0160738323001317.

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2023Retailing Groundedness: How to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness. (2023). Schreier, Martin ; Fuchs, Christoph ; Bruckberger, Gianna. In: Journal of Retailing. RePEc:eee:jouret:v:99:y:2023:i:4:p:594-604.

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2023How business-to-business salespeople deal with buying center dissenters. (2023). Johnson, Jeff S. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:3:p:590-608.

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2023Reimagining personalization in the physical store. (2023). Reinartz, Werner ; Scholdra, Thomas P. In: Journal of Retailing. RePEc:eee:jouret:v:99:y:2023:i:4:p:563-579.

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2023Artificial Intelligence in Contemporary Societies: Legal Status and Definition, Implementation in Public Sector across Various Countries. (2023). Atabekov, Atabek. In: Social Sciences. RePEc:gam:jscscx:v:12:y:2023:i:3:p:178-:d:1098466.

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2023Understanding Marketing Communications Strategies During and Post Covid 19: A South African Perspective. (2023). Mavutha, Winiswa ; Nyika, Farai ; Fungile, Dipolelo ; Moodley, Marlini. In: International Review of Management and Marketing. RePEc:eco:journ3:2023-02-5.

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2023ChatGPT and marketing: Analyzing public discourse in early Twitter posts. (2023). Zhang, Chi ; Zhou, Wenkai ; Shashidhar, Meghana ; Wu, Linwan. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00250-6.

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2023Resilient Agility: A Necessary Condition for Employee and Organizational Sustainability. (2023). Talukder, Md Farid ; Prieto, Leonel. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:2:p:1552-:d:1034659.

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2023What drives strategic agility? Evidence from a fuzzy-set qualitative comparative analysis (FsQCA). (2023). del Valle, Ignacio Danvila ; Almodovar, Paloma ; de Diego, Enrique. In: International Entrepreneurship and Management Journal. RePEc:spr:intemj:v:19:y:2023:i:2:d:10.1007_s11365-022-00820-7.

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2023A Multiarmed Bandit Approach for House Ads Recommendations. (2023). Goic, Marcel ; Schiappacasse, Mario ; Aramayo, Nicolas. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:2:p:271-292.

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2023WHY do YOU care about me? The impact of retailers’ customer care activities on customer orientation perceptions and store patronage intentions. (2023). Aiello, Gaetano ; Pizzi, Gabriele ; Nechaeva, Olga ; Dasmi, Costanza ; Vannucci, Virginia. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923000528.

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2023Investigating the Influence of Brand Communication and Brand Trust on Customer Commitment: An Examination from the Perspective of Customer Perception. (2023). Wang, Dan ; Sun, Xuemei ; Yu, Shun-Chi ; Chen, Xiuqun. In: Advances in Decision Sciences. RePEc:aag:wpaper:v:27:y:2023:i:2:p:166-195.

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2023Developing Luxury Jewellery Consumption Scale: Integrating Dual Process Theory and Theory of Consumption. (2023). Sara, El-Deeb ; Mirna, El-Shayeb. In: Business Systems Research. RePEc:bit:bsrysr:v:14:y:2023:i:2:p:173-189:n:10.

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2023.

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2023Effect of Competent Human Capital, Strategic Flexibility and Turbulent Environment on Sustainable Performance of SMEs in Manufacturing Industries in Palestine. (2023). Mohd, Mohd Noor ; Arshad, Darwina ; Dwikat, Said Yousef. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:6:p:4781-:d:1090978.

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2023Promoting Strategic Flexibility and Business Performance through Organizational Ambidexterity. (2023). Katou, Anastasia A ; Psomas, Evangelos ; Kafetzopoulos, Panagiotis. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:17:p:12997-:d:1227797.

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2023.

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2023
2023Central bank digital currencies and the international payment system: The demise of the US dollar?. (2023). Kaltenbrunner, Annina ; Orsi, Bianca ; Kuehnlenz, Sophia. In: Research in International Business and Finance. RePEc:eee:riibaf:v:64:y:2023:i:c:s0275531922002203.

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2023Consumers switching intention towards E-commerce platforms’ store-to-store pickup services: The application of the extended PPM model. (2023). Tang, Jia-Wei ; Tsai, Pei-Hsuan. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002862.

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2023An investigation of the impact of Black male and female actors on US movies’ box-office across countries. (2023). Chen, Jieke ; Giannetti, Verdiana. In: Marketing Letters. RePEc:kap:mktlet:v:34:y:2023:i:2:d:10.1007_s11002-022-09647-2.

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2023Emergence in emergency: How actors adapt to service ecosystem disruption. (2023). Turnbull, Sarah ; Middleton, Karen ; Fletcher-Brown, Judith ; Thompson-Whiteside, Helen. In: Journal of Business Research. RePEc:eee:jbrese:v:162:y:2023:i:c:s0148296323001583.

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2023Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse. (2023). Kshetri, Nir ; Tom, Claudia M ; Patel, Nina Jane ; Behl, Abhishek ; Dwivedi, Yogesh K ; Taylor, Alexandra ; Jain, Animesh ; Basu, Sriparna ; Tak, Preeti ; Hinsch, Chris ; Balakrishnan, Janarthanan ; Rauschnabel, Philipp A ; Gupta, Ashish ; Belei, Nina ; Raman, Ramakrishnan ; Giannakis, Mihalis ; Ribeiro-Navarrete, Samuel ; Papagiannidis, Savvas ; Foster-Fletcher, Richard ; Koohang, Alex ; Pandey, Neeraj ; Felix, Reto ; Kar, Arpan Kumar ; Evans, Leighton ; Baabdullah, Abdullah M ; Yan, Meiyi ; Kamran, Qeis ; Rana, Nripendra P ; Wang, Yichuan ; Juneja, Satinder ; Dutot, Vincent ; Hughes, Laurie ; Viglia, Giampaolo ; Jung, Timothy ; Davies, Gareth H. In: Informat
2023Exploring unheard voices: Best practices in interviewing women prosumers in Indian subsistence contexts. (2023). Krisjanous, Jayne ; Jagadale, Sujit Raghunathrao. In: Journal of Consumer Affairs. RePEc:bla:jconsa:v:57:y:2023:i:1:p:36-68.

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2023The managerial relevance of marketing science: Properties and genesis. (2023). Reinartz, Werner ; Becker, Maren ; Schauerte, Nico ; Imschloss, Monika. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:4:p:801-822.

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2023
2023The shape of premiumness: Logo Shapes effects on perceived brand premiumness and brand preference. (2023). Zhang, Hongli ; Wang, Yan ; Li, Ruiqin. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002631.

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2023The Negative Effect of Low Belonging on Consumer Responses to Sustainable Products. (2023). Newman, Kevin P ; Schultz, Ainslie E ; Wright, Scott A. In: Journal of Business Ethics. RePEc:kap:jbuset:v:187:y:2023:i:3:d:10.1007_s10551-022-05257-0.

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2023
2023Managerial decision, anchoring effects and acquisition premiums. (2023). Wang, Yin ; Xu, Shuaiqi ; Sun, YI. In: Finance Research Letters. RePEc:eee:finlet:v:58:y:2023:i:pc:s1544612323008528.

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2023Forecasting impulsive consumers driven by macro-influencers posts: Intervention of followers flow state and perceived informativeness. (2023). Shahzad, Khuram ; Ashfaq, Muhammad ; Zafar, Abaid Ullah. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:190:y:2023:i:c:s0040162523000938.

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2023Service failures in times of crisis: An analysis of eWOM emotionality. (2023). Biraglia, Alessandro ; Ulqinaku, Aulona ; Mafael, Alexander. In: Journal of Business Research. RePEc:eee:jbrese:v:154:y:2023:i:c:s0148296322008141.

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2023More than a Feeling: Accuracy and Application of Sentiment Analysis. (2023). Schamp, Christina ; Siebert, Christian ; Heitmann, Mark ; Hartmann, Jochen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:1:p:75-87.

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2023The Effect of Using Augmented Reality Technology in Takeaway Food Packaging to Improve Young Consumers’ Negative Evaluations. (2023). Yang, Chun ; Wei, Wei ; Huang, Tingting ; Gu, Chao ; Sun, Jie ; Lin, Shuyuan ; Miao, Wei ; Chen, Jiangjie. In: Agriculture. RePEc:gam:jagris:v:13:y:2023:i:2:p:335-:d:1051045.

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2023Investigating the Role of the Islamic Culture Course Syllabi in Infusing Islamic Tolerant Moral Values among University students: Staff Members Perspectives at King Khalid University. (2023). Mohammed, Ali Albashir ; Mesfer, Mesfer Ahmed. In: Technium Social Sciences Journal. RePEc:tec:journl:v:40:y:2023:i:1:p:71-83.

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2023The role of augmented reality in redefining e-tailing: A review and research agenda. (2023). Parida, Biswajita ; Jayaswal, Pragya. In: Journal of Business Research. RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001236.

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2023Suspicious online product reviews: An empirical analysis of brand and product characteristics using Amazon data. (2023). Bowman, Douglas ; Ko, Eunhee Emily. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:4:p:898-911.

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2023Man vs machine – Detecting deception in online reviews. (2023). Harrison, Dana L ; Ajjan, Haya ; Petrescu, Maria. In: Journal of Business Research. RePEc:eee:jbrese:v:154:y:2023:i:c:s0148296322008116.

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2023Motives for posting fake reviews: Evidence from a cross-cultural comparison. (2023). Hasan, Rajibul ; Vo-Thanh, Tan ; Zaman, Mustafeed ; Hikkerova, Lubica ; Mariani, Marcello ; Akter, Shahriar. In: Journal of Business Research. RePEc:eee:jbrese:v:154:y:2023:i:c:s0148296322008244.

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2023Fake or credible? Antecedents and consequences of perceived credibility in exaggerated online reviews. (2023). Iacobucci, Dawn ; Riquelme, Isabel P ; Roman, Sergio. In: Journal of Business Research. RePEc:eee:jbrese:v:156:y:2023:i:c:s0148296322009316.

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2023Mind the fake reviews! Protecting consumers from deception through persuasion knowledge acquisition. (2023). Mesquita, Eduardo ; Guimares, Lucia Salmonson ; Rafael, Diego Nogueira ; Filho, Murilo Costa. In: Journal of Business Research. RePEc:eee:jbrese:v:156:y:2023:i:c:s0148296322010037.

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2023Artificial intelligence applications in fake review detection: Bibliometric analysis and future avenues for research. (2023). Sahut, Jean-Michel ; ben Arfi, Wissal ; Ballouk, Hossein ; ben Jabeur, Sami. In: Journal of Business Research. RePEc:eee:jbrese:v:158:y:2023:i:c:s0148296322010967.

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2023Sending mixed signals: How congruent versus incongruent signals of popularity affect product appeal. (2023). Steinhart, Yael ; Shoham, Meyrav ; Moldovan, Sarit. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:4:p:881-897.

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2023Fake review detection in e-Commerce platforms using aspect-based sentiment analysis. (2023). Sahut, Jean-Michel ; Hikkerova, Lubica ; Hajek, Petr. In: Journal of Business Research. RePEc:eee:jbrese:v:167:y:2023:i:c:s0148296323005027.

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2023An analysis of customer retention strategies in e-commerce fashion business in the UK: A case study of Primark. (2023). Ologunebi, John. In: MPRA Paper. RePEc:pra:mprapa:119040.

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2023Does polarizing personality matter in influencer marketing? Evidence from Instagram. (2023). Zal, Saeed ; Ashouri, Sama ; Gopinath, Mahesh ; Beheshti, Mohammadali Koorank. In: Journal of Business Research. RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001625.

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2023A case for conducting business-to-business experiments with multi-arm multi-stage adaptive designs. (2023). , Victor ; Yao, Ping ; Legare, Jonathan. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-022-00177-4.

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2023Stock Markets’ Reactions to the Announcement of the Hosts. An Event Study in the Analysis of Large Sporting Events in the Years 1976–2032. (2023). Potrykus, Marcin ; Zawadzki, Krystian M. In: Journal of Sports Economics. RePEc:sae:jospec:v:24:y:2023:i:6:p:759-800.

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2023“Sorry, the product you ordered is out of stock”: Effects of substitution policy in online grocery retailing. (2023). Breugelmans, Els ; Hoang, Dong. In: Journal of Retailing. RePEc:eee:jouret:v:99:y:2023:i:1:p:26-45.

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2023Assessing Supply Chain Innovations for Building Resilient Food Supply Chains: An Emerging Economy Perspective. (2023). Prasad, Mukesh ; Luthra, Sunil ; Kazancoglu, Yigit ; Ekren, Banu Y ; Sharma, Manu ; Joshi, Sudhanshu. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:6:p:4924-:d:1092940.

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2023Interlinking organisational resources, AI adoption and omnichannel integration quality in Ghana’s healthcare supply chain. (2023). Dey, Prasanta ; Chowdhury, Soumyadeb ; Roux, Melanie ; Abadie, Amelie. In: Journal of Business Research. RePEc:eee:jbrese:v:162:y:2023:i:c:s0148296323002242.

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2023A look at the future of work: The digital transformation of teams from conventional to virtual. (2023). Pfajfar, Gregor ; Mitrga, Maciej ; Zalaznik, Maja ; Vuchkovski, Davor. In: Journal of Business Research. RePEc:eee:jbrese:v:163:y:2023:i:c:s0148296323002709.

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2023Credibility and price premium-based competitiveness for industrial brands. (2023). Johnson, Lester W ; Dwivedi, Abhishek ; Leckie, Civilai. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001650.

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2023The role of national institutions in the effects of consumers’ perceived customer orientation and firm innovativeness. (2023). Swoboda, Bernhard ; Jacobs, Nele. In: International Business Review. RePEc:eee:iburev:v:32:y:2023:i:5:s0969593123000720.

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2023Cultural values of parent bank board members and lending by foreign subsidiaries: The moderating role of personal traits. (2023). Kozowski, Ukasz ; Kowalewski, Oskar ; Jackowicz, Krzysztof ; Hasan, Iftekhar. In: Journal of International Financial Markets, Institutions and Money. RePEc:eee:intfin:v:83:y:2023:i:c:s1042443123000045.

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2023Power distance belief and the desire for uniqueness. (2023). Wang, Xuehua ; Qin, Yao. In: Journal of Business Research. RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001248.

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2023Preference for partner or servant brand roles depends on consumers’ power distance belief. (2023). Pala, Erol ; Das, Gopal ; Sledge, April ; Cui, Yuanyuan ; van Esch, Patrick. In: Journal of Business Research. RePEc:eee:jbrese:v:162:y:2023:i:c:s0148296323002540.

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Recent citations
Recent citations received in 2023

YearCiting document
2023
2023Digital real estate in the metaverse: An empirical analysis of retail investor motivations. (2023). Saggu, Aman ; Ante, Lennart ; Wazinski, Friedrich-Philipp. In: Finance Research Letters. RePEc:eee:finlet:v:58:y:2023:i:pa:s1544612323006712.

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2023On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice. (2023). Sorescu, Alina ; Schweidel, David ; Schreier, Martin ; Peres, Renana. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:2:p:269-275.

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2023
2023Are both generative AI and ChatGPT game changers for 21st-Century operations and supply chain excellence?. (2023). Chiappetta, Charbel Jose ; Queiroz, Maciel M ; Wamba, Samuel Fosso ; Shi, Chunming. In: International Journal of Production Economics. RePEc:eee:proeco:v:265:y:2023:i:c:s0925527323002475.

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2023Drivers of generative artificial intelligence to fostering exploitative and exploratory innovation: A TOE framework. (2023). Al-Khatib, Ayman Wael. In: Technology in Society. RePEc:eee:teinso:v:75:y:2023:i:c:s0160791x23002087.

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2023Not So New Kid on the Block: Accounting and Valuation Aspects of Non-Fungible Tokens (NFTs). (2023). Sims, Alexandra ; Jayasuriya, Dulani. In: JRFM. RePEc:gam:jjrfmx:v:16:y:2023:i:11:p:465-:d:1267328.

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2023The Potential of Gamification for Social Sustainability: Meaning and Purposes in Agri-Food Industry. (2023). de Lorenzi, Maria Chiara ; Signore, Fulvio ; Menegoli, Marta ; Latino, Maria Elena. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:12:p:9503-:d:1170183.

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2023I Hear You: Does Quality Improve with Customer Voice?. (2023). Proserpio, Davide ; Ananthakrishnan, Uttara ; Sharma, Siddhartha. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:6:p:1143-1161.

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2023ChatGPT and marketing: Analyzing public discourse in early Twitter posts. (2023). Zhang, Chi ; Zhou, Wenkai ; Shashidhar, Meghana ; Wu, Linwan. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00250-6.

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2023Comparing the influence of visual information and the perceived intelligence of voice assistants when shopping for sustainable clothing online. (2023). Wu, Chunmao ; Li, Pei ; Spence, Charles. In: Palgrave Communications. RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02244-2.

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2023
2023Unravelling the Impact of Generative Artificial Intelligence (GAI) in Industrial Applications: A Review of Scientific and Grey Literature. (2023). Varsha, P S ; Kar, Arpan Kumar ; Rajan, Shivakami. In: Global Journal of Flexible Systems Management. RePEc:spr:gjofsm:v:24:y:2023:i:4:d:10.1007_s40171-023-00356-x.

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Recent citations received in 2022

YearCiting document
2022All that glitters is not real affiliation: How to handle affiliate marketing programs in the era of falsity. (2022). di Domenico, Giandomenico ; Mangio, Federico. In: Business Horizons. RePEc:eee:bushor:v:65:y:2022:i:6:p:765-776.

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2022What are the odds? Underdog brands are consumer favorites. (2022). Ryngaert, Michael ; Naranjo, Andy ; Borghesi, Richard. In: Economics Letters. RePEc:eee:ecolet:v:221:y:2022:i:c:s0165176522003883.

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2022The Fifth Industrial Revolution: How Harmonious Human–Machine Collaboration is Triggering a Retail and Service [R]evolution. (2022). Parasuraman, A ; Grewal, Dhruv ; Mende, Martin ; Noble, Stephanie M. In: Journal of Retailing. RePEc:eee:jouret:v:98:y:2022:i:2:p:199-208.

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2022Brand presentation order in voice shopping: Understanding the effects of sequential product presentation. (2022). Klarmann, Martin ; Jacob, Saskia ; Halbauer, Ingo. In: Journal of Retailing. RePEc:eee:jouret:v:98:y:2022:i:4:p:759-778.

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2022Marketing Communication of a Public University. (2022). Szyda, Monika. In: European Research Studies Journal. RePEc:ers:journl:v:xxv:y:2022:i:2:p:408-419.

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2022Impact of Business Model Innovation on Sustainable Performance of Processed Marine Food Product SMEs in Thailand—A PLS-SEM Approach. (2022). Chaichana, Thanapong ; Sharafuddin, Mohammed Ali ; Madhavan, Meena. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:15:p:9673-:d:881451.

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2022Intelligent Vehicle Sales Prediction Based on Online Public Opinion and Online Search Index. (2022). Ma, Ning ; Xu, Heyan ; Zhang, Mingyang ; Pan, Xinglin. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:16:p:10344-:d:892697.

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2022Guest Editorial: Business Ethics in the Era of Artificial Intelligence. (2022). Kaplan, Andreas ; Huang, Ming-Hui ; Haenlein, Michael. In: Journal of Business Ethics. RePEc:kap:jbuset:v:178:y:2022:i:4:d:10.1007_s10551-022-05060-x.

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2022Examining the effectiveness of activation techniques on consumer behavior in temporary loyalty programs. (2022). Bies, Suzanne. In: Other publications TiSEM. RePEc:tiu:tiutis:ade86df3-4846-4318-938f-af5756d3d822.

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2022Building a strategic advantage with Open Science. (2022). Schutt, Harm ; Datta, Hannes. In: Other publications TiSEM. RePEc:tiu:tiutis:e74b06f9-2ffb-41ee-8a0a-3908432e6946.

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2022Efficiency of customer loyalty programmes in the food retail industry. (2022). Antineskul, Ekaterina A ; Novikova, Kseniya V ; Ye, Victor. In: Journal of New Economy. RePEc:url:izvest:v:23:y:2022:i:4:p:121-136.

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Recent citations received in 2021

YearCiting document
2021From self?entertainment to being appreciated: how does social media transfer talent to business?. (2021). Wang, Bingqing ; Li, Mochou ; Ding, Jian ; Chen, Feng. In: Accounting and Finance. RePEc:bla:acctfi:v:61:y:2021:i:5:p:6113-6146.

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2021Hypothetical bias in stated choice experiments: Part II. Conceptualisation of external validity, sources and explanations of bias and effectiveness of mitigation methods. (2021). Oppewal, Harmen ; Bliemer, Michiel ; Haghani, Milad ; Lancsar, Emily ; Rose, John M. In: Journal of choice modelling. RePEc:eee:eejocm:v:41:y:2021:i:c:s1755534521000555.

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2021The Study of Important Marketing Issues: Reflections. (2021). Stremersch, Stefan . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:12-17.

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2021The study of important marketing issues in an evolving field. (2021). Wierenga, Berend. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:18-28.

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2021Factors Affecting the Study of Important Marketing Issues: Additional Thoughts and Clarifications. (2021). Haenlein, Michael ; Kohli, Ajay K. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:29-31.

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2021Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives. (2021). Belk, Russell ; Hollebeek, Linda D. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:387-401.

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2021Marketing and investor behavior: Insights, introspections, and indications. (2021). Skiera, Bernd ; Borah, Abhishek. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:4:p:811-816.

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2021How to conduct a bibliometric analysis: An overview and guidelines. (2021). Kumar, Satish ; Donthu, Naveen ; Lim, Weng Marc ; Pandey, Nitesh ; Mukherjee, Debmalya. In: Journal of Business Research. RePEc:eee:jbrese:v:133:y:2021:i:c:p:285-296.

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2021Service transformation: How can it be achieved?. (2021). Kaplan, Andreas ; Bujisic, Milos ; Bilgihan, Anil ; Kandampully, Jay ; Shukla, Yupal ; Jarvis, Cheryl Burke. In: Journal of Business Research. RePEc:eee:jbrese:v:136:y:2021:i:c:p:219-228.

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2021The shape of loneliness: The relationship between loneliness and consumer preference for angular versus circular shapes. (2021). Li, Shaobo ; Fan, Xiucheng ; Jiao, Jinfeng ; Chen, Nuoya. In: Journal of Business Research. RePEc:eee:jbrese:v:136:y:2021:i:c:p:612-629.

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2021Consumers’ willingness to pay for plants protected by beneficial insects – Evidence from two stated-choice experiments with different subject pools. (2021). Lehberger, Mira ; Gruener, Sven ; Gruner, Sven. In: Food Policy. RePEc:eee:jfpoli:v:102:y:2021:i:c:s0306919221000798.

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2021How do firms handle variability in customer experience? A dynamic approach to better understanding customer retention. (2021). Trifu, Andreea ; Melero-Polo, Igucel ; Gao, Lily ; Cambra-Fierro, Jess. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001442.

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2021.

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2021No One Is Leaving This Time: Social Media Fashion Brand Communities. (2021). Osemeahon, Oseyenbhin Sunday ; Tansu, Aye ; Diachi, Albert Chukwunonso. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:23:p:12957-:d:685770.

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2021The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels. (2021). Lyulyov, Oleksii ; Kwilinski, Aleksy ; Chen, Yang ; Pimonenko, Tetyana ; Chygryn, Olena. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:24:p:13679-:d:699666.

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2021The Concept of Strategic Control in Marketing Management in Connection to Measuring Marketing Performance. (2021). Mraek, Pavel ; Milichovsk, Frantiek ; Hadrian, Piotr. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:7:p:3887-:d:527892.

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2021Cocreated brand value: theoretical model and propositions. (2021). Hammedi, Wafa ; Clark, Moira K ; Hollebeek, Linda D ; Arvola, Rene. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:4:d:10.1057_s41262-021-00235-9.

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2021The effect of financial knowledge and financial well-being on investment intention mediated by financial attitude:A study on millennial generation and Gen Z in Malang City. (2021). Djawahir, Achmad Helmy ; Ilyas, Muhammad. In: International Journal of Research in Business and Social Science (2147-4478). RePEc:rbs:ijbrss:v:10:y:2021:i:8:p:175-188.

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2021Advancing marketing theory and practice: guidelines for crafting research propositions. (2021). Eggert, Andreas ; Kashyap, Vishal ; Kleinaltenkamp, Michael ; Ulaga, Wolfgang. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:3:d:10.1007_s13162-021-00215-x.

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2021Assessing and enhancing the impact potential of marketing articles. (2021). Vargo, Stephen L ; Jaakkola, Elina. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:3:d:10.1007_s13162-021-00219-7.

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2021Effectiveness of loyalty programs. (2021). Bombaij, Nick. In: Other publications TiSEM. RePEc:tiu:tiutis:095c506d-5b5c-4ea3-9b41-ae4b5644bfd9.

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Recent citations received in 2020

YearCiting document
2020NEW MARKETING TENDENCIES IN THE ROMANIAN WINE INDUSTRY. (2020). Fuciu, Mircea. In: Studies in Business and Economics. RePEc:blg:journl:v:15:y:2020:i:1:p:31-39.

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2020Delimiting disruption: Why Uber is disruptive, but Airbnb is not. (2020). Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:43-55.

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2020Introduction to the Special Section: Research for the New Normal. (2020). Kannan, P K. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:441-442.

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2020Machine learning and AI in marketing – Connecting computing power to human insights. (2020). Sun, Baohong ; Ma, Liye . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:481-504.

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2020Does online retail coupons and memberships create favourable psychological disposition?. (2020). Dwivedi, Yogesh K ; Foroudi, Pantea ; Balakrishnan, Janarthanan. In: Journal of Business Research. RePEc:eee:jbrese:v:116:y:2020:i:c:p:229-244.

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2020The personalization–privacy paradox in the attention economy. (2020). Cloarec, Julien. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:161:y:2020:i:c:s0040162520311252.

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2020Effects of Corporate Social Responsibility on Firm Performance: Does Customer Satisfaction Matter?. (2020). Huang, Hao-Chen ; Peng, Chi-Lu ; Wei, An-Pin ; Yeh, Shang-Pao. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:18:p:7545-:d:412932.

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2020Data-Driven Promotion Planning for Paid Mobile Applications. (2020). Sinha, Amitabh ; Huang, Yan ; Li, Manqi. In: Information Systems Research. RePEc:inm:orisre:v:31:y:2020:i:3:p:1007-1029.

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