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Citation Profile [Updated: 2024-12-09 13:41:37]
5 Years H Index
8
Impact Factor (IF)
0.46
5 Years IF
0.63
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
2016 0 0.53 0 0 14 14 18 0 0 0 0 0 0.21
2017 0.14 0.54 0.14 0.14 15 29 38 4 4 14 2 14 2 3 75 2 0.13 0.22
2018 0.17 0.55 0.17 0.17 18 47 34 8 12 29 5 29 5 5 62.5 1 0.06 0.23
2019 0.27 0.57 0.35 0.26 22 69 154 24 36 33 9 47 12 14 58.3 8 0.36 0.23
2020 0.5 0.68 0.32 0.35 26 95 75 30 66 40 20 69 24 12 40 1 0.04 0.32
2021 0.81 0.8 0.55 0.57 30 125 37 69 135 48 39 95 54 26 37.7 4 0.13 0.29
2022 0.57 0.84 0.64 0.68 33 158 41 101 236 56 32 111 76 30 29.7 4 0.12 0.25
2023 0.46 0.86 0.65 0.63 60 218 15 142 378 63 29 129 81 78 54.9 4 0.07 0.25
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12019Partial least squares structural equation modeling using SmartPLS: a software review. (2019). Cheah, Jun-Hwa ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00058-3.

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88
22019The state of marketing analytics in research and practice. (2019). Bendixen, Michael ; Krishen, Anjala ; Petrescu, Maria ; Iacobucci, Dawn. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00059-2.

Full description at Econpapers || Download paper

29
32020Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (2020). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00081-9.

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16
42020Cutoff criteria for overall model fit indexes in generalized structured component analysis. (2020). Ringle, Christian M ; Sarstedt, Marko ; Hwang, Heungsun ; Cho, Gyeongcheol. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00089-1.

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16
52017Marketing analytics: from practice to academia. (2017). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0019-1.

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10
62020The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance. (2020). Boyer, Stefanie ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00087-3.

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10
72017The world of analytics: interdisciplinary, inclusive, insightful, and influential. (2017). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0016-4.

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9
82019Defining and measuring social customer-relationship management (CRM) capabilities. (2019). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:1:d:10.1057_s41270-018-0044-8.

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9
92021Influence of interpersonal competence on behavioral intention in social commerce through customer-perceived value. (2021). Hsiao, Ming-Hsiung. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00093-5.

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8
102022A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis. (2022). Kargina, Mariya ; Caputo, Andrea. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00142-7.

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8
112022Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework. (2022). Villegas, Salvador G ; Vollrath, Matthew D. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-020-00098-0.

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8
122020Mediating effect of reasons on the relationship between altruism and green hotel patronage intention. (2020). Ngah, Abdul Hafaz ; Aziz, Norzalita Abd ; Tan, Ling Ling. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:1:d:10.1057_s41270-020-00067-7.

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8
132021BERT: a sentiment analysis odyssey. (2021). Mishra, Manit ; Alaparthi, Shivaji. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00109-8.

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7
142019The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter. (2019). Tian, Wen ; Heldsinger, Natalie ; Clarke, Amelia ; Huang, Lei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00053-8.

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7
152020Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. (2020). Madero, Sergio ; Gonzalez, Beatriz ; Guerra, Eva ; Lopez, Alberto. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00085-5.

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6
162017Imbalanced customer classification for bank direct marketing. (2017). Marinakos, Georgios ; Daskalaki, Sophia . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0013-7.

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6
17Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v::y::i::d:10.1057_s41270-020-00081-9.

Full description at Econpapers || Download paper

6
182022What’s important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks’ customers. (2022). Ringle, Christian M ; Schwaiger, Manfred ; Damberg, Svenja. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00147-2.

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5
192016Aaker’s brand personality scale is not universal – Explanation and reasons for bikes in India. (2016). Bishnoi, Vinod Kumar ; Kumar, Ajay. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:1:d:10.1057_jma.2016.3.

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5
202017Moderating effect of price perception on factors affecting attitude towards online shopping. (2017). Sarkar, Subhro ; Khare, Arpita. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0018-2.

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5
212020The dilemma of social media algorithms and analytics. (2020). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00094-4.

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5
222019Review of a proposed methodology for bibliometric and visualization analyses for organizations: application to the collaboration economy. (2019). Leblanc-Proulx, Sebastien ; Ertz, Myriam. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00052-9.

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5
232019Strength in diversity: methods and analytics. (2019). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:4:d:10.1057_s41270-019-00064-5.

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4
242018Customer retention in freemium applications. (2018). Ross, Nicholas . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0042-x.

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4
252016Studying product diffusion based on market coverage. (2016). Anand, Adarsh ; A. H. S. Garmabaki, ; Bansal, Gunjan ; Agarwal, Mohini. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:4:d:10.1057_s41270-016-0005-z.

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4
262018Analyzing customer satisfaction in self-service technology adopted in airports. (2018). Yau, Hon Keung ; Yi, HO. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:1:d:10.1057_s41270-017-0026-2.

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4
272021Focusing on the quality and performance implications of marketing analytics. (2021). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:3:d:10.1057_s41270-021-00129-4.

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4
282018Analyzing the analytics: data privacy concerns. (2018). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:2:d:10.1057_s41270-018-0034-x.

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4
292020The evolution of behavioral loyalty and customer lifetime value over time: investigation from a Casino Loyalty Program. (2020). Singh, Ashok ; Bai, Billy ; Yoo, Michelle. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00076-6.

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4
302022The influence of social media eWOM information on purchase intention. (2022). Woon, Steve ; Loi, Alexa Min-Wei ; Leong, Choi-Meng. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00132-9.

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4
312022Reshaping the bank experience for GEN Z in France. (2022). Barreto, Tais ; ben Mrad, Selima ; Kaabachi, Souheila. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-022-00173-8.

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4
322019A systematic literature review of big data adoption in internationalization. (2019). Menvielle, William ; le Dinh, Thang ; Khoa, Nguyen Anh. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00054-7.

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4
332022Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia. (2022). Sharma, Rajesh ; Khare, Arpita ; Kautish, Pradeep. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00134-7.

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4
342020To what extent do conspicuous consumption and status consumption reinforce the effect of self-image congruence on emotional brand attachment? Evidence from the Kingdom of Saudi Arabia. (2020). Klabi, Fethi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00073-9.

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4
352019Data-driven decision making: implementing analytics to transform academic culture. (2019). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00056-5.

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3
362021Performing social media analytics with Brandwatch for Classrooms: a platform review. (2021). McGuirk, Mike. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00128-5.

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3
372020The importance of high-quality data and analytics during the pandemic. (2020). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00079-3.

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3
382018Analytics from our scholarly closets: the connections between data, information, and knowledge. (2018). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:1:d:10.1057_s41270-018-0029-7.

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3
392018An analytical model that links customer-perceived value and competitive strategies. (2018). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0043-9.

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3
402019Process control for monitoring customer engagement. (2019). Collinger, Tom ; Calder, Bobby J ; Wang, Wei-Lin ; Malthouse, Edward C. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00055-6.

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3
412022Digitalization and its impact on contemporary marketing strategies and practices. (2022). Laszlo, Jozsa ; Fam, Kim-Shyan ; Memon, Mumtaz Ali ; Cheah, Jun-Hwa ; Cham, Tat-Huei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-022-00167-6.

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3
422021Predictors of online shopping in India: an empirical investigation. (2021). Tandon, Urvashi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00084-6.

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3
432022How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context. (2022). Rathakrishnan, Thanuja ; Lim, Xin-Jean ; Seng, Kaixin ; Yee, Wong Foong. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00110-1.

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3
442021The choice of brand extension: the moderating role of brand loyalty on fit and brand familiarity. (2021). Fu, Wei ; Liang, Bei Chen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00100-9.

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3
452019Customer relationship management technology: bridging the gap between marketing education and practice. (2019). Ajjan, Haya ; Harrison, Dana E. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:4:d:10.1057_s41270-019-00063-6.

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3
462018Item placement for questionnaire design for optimal reliability. (2018). Kachroo, Pushkin ; Kachen, Sheen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0039-5.

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3
472020An exploration of sales forecasting: sales manager and salesperson perspectives. (2020). Wilson, Holton J ; Dingus, Rebecca ; Hoyle, Jeffrey A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00082-8.

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3
482017Marketing intelligence and customer relationships: empirical evidence from Jordanian banks. (2017). Al-Weshah, Ghazi A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0021-7.

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3
492022Learning about the customer for improving customer retention proposal of an analytical framework. (2022). Nogueira, Joana ; Simes, Dora. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00126-7.

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3
502021Image-mining: exploring the impact of video content on the success of crowdfunding. (2021). Ma, Zecong ; Palacios, Sergio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00133-8.

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3
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12019Partial least squares structural equation modeling using SmartPLS: a software review. (2019). Cheah, Jun-Hwa ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00058-3.

Full description at Econpapers || Download paper

59
22019The state of marketing analytics in research and practice. (2019). Bendixen, Michael ; Krishen, Anjala ; Petrescu, Maria ; Iacobucci, Dawn. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00059-2.

Full description at Econpapers || Download paper

21
32020Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (2020). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00081-9.

Full description at Econpapers || Download paper

15
42020Cutoff criteria for overall model fit indexes in generalized structured component analysis. (2020). Ringle, Christian M ; Sarstedt, Marko ; Hwang, Heungsun ; Cho, Gyeongcheol. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00089-1.

Full description at Econpapers || Download paper

12
52020The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance. (2020). Boyer, Stefanie ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00087-3.

Full description at Econpapers || Download paper

8
62021Influence of interpersonal competence on behavioral intention in social commerce through customer-perceived value. (2021). Hsiao, Ming-Hsiung. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00093-5.

Full description at Econpapers || Download paper

8
72022A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis. (2022). Kargina, Mariya ; Caputo, Andrea. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00142-7.

Full description at Econpapers || Download paper

8
82022Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework. (2022). Villegas, Salvador G ; Vollrath, Matthew D. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-020-00098-0.

Full description at Econpapers || Download paper

8
92019Defining and measuring social customer-relationship management (CRM) capabilities. (2019). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:1:d:10.1057_s41270-018-0044-8.

Full description at Econpapers || Download paper

6
102017Imbalanced customer classification for bank direct marketing. (2017). Marinakos, Georgios ; Daskalaki, Sophia . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0013-7.

Full description at Econpapers || Download paper

5
112022What’s important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks’ customers. (2022). Ringle, Christian M ; Schwaiger, Manfred ; Damberg, Svenja. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00147-2.

Full description at Econpapers || Download paper

5
122020Mediating effect of reasons on the relationship between altruism and green hotel patronage intention. (2020). Ngah, Abdul Hafaz ; Aziz, Norzalita Abd ; Tan, Ling Ling. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:1:d:10.1057_s41270-020-00067-7.

Full description at Econpapers || Download paper

5
13Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v::y::i::d:10.1057_s41270-020-00081-9.

Full description at Econpapers || Download paper

5
142020The evolution of behavioral loyalty and customer lifetime value over time: investigation from a Casino Loyalty Program. (2020). Singh, Ashok ; Bai, Billy ; Yoo, Michelle. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00076-6.

Full description at Econpapers || Download paper

4
152019Strength in diversity: methods and analytics. (2019). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:4:d:10.1057_s41270-019-00064-5.

Full description at Econpapers || Download paper

4
162021Focusing on the quality and performance implications of marketing analytics. (2021). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:3:d:10.1057_s41270-021-00129-4.

Full description at Econpapers || Download paper

4
172022Reshaping the bank experience for GEN Z in France. (2022). Barreto, Tais ; ben Mrad, Selima ; Kaabachi, Souheila. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-022-00173-8.

Full description at Econpapers || Download paper

4
182019The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter. (2019). Tian, Wen ; Heldsinger, Natalie ; Clarke, Amelia ; Huang, Lei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00053-8.

Full description at Econpapers || Download paper

4
192022Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia. (2022). Sharma, Rajesh ; Khare, Arpita ; Kautish, Pradeep. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00134-7.

Full description at Econpapers || Download paper

4
202020The dilemma of social media algorithms and analytics. (2020). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00094-4.

Full description at Econpapers || Download paper

4
212021BERT: a sentiment analysis odyssey. (2021). Mishra, Manit ; Alaparthi, Shivaji. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00109-8.

Full description at Econpapers || Download paper

4
222020Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. (2020). Madero, Sergio ; Gonzalez, Beatriz ; Guerra, Eva ; Lopez, Alberto. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00085-5.

Full description at Econpapers || Download paper

4
232017Marketing intelligence and customer relationships: empirical evidence from Jordanian banks. (2017). Al-Weshah, Ghazi A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0021-7.

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3
242022The influence of social media eWOM information on purchase intention. (2022). Woon, Steve ; Loi, Alexa Min-Wei ; Leong, Choi-Meng. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00132-9.

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252021Political marketing with data analytics. (2021). Comm, Clare L ; Ennis, D ; Dennis, . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00097-1.

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262021Image-mining: exploring the impact of video content on the success of crowdfunding. (2021). Ma, Zecong ; Palacios, Sergio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00133-8.

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3
272019Process control for monitoring customer engagement. (2019). Collinger, Tom ; Calder, Bobby J ; Wang, Wei-Lin ; Malthouse, Edward C. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00055-6.

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282020The importance of high-quality data and analytics during the pandemic. (2020). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00079-3.

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292021Predictors of online shopping in India: an empirical investigation. (2021). Tandon, Urvashi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00084-6.

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302019Review of a proposed methodology for bibliometric and visualization analyses for organizations: application to the collaboration economy. (2019). Leblanc-Proulx, Sebastien ; Ertz, Myriam. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00052-9.

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3
312022Digitalization and its impact on contemporary marketing strategies and practices. (2022). Laszlo, Jozsa ; Fam, Kim-Shyan ; Memon, Mumtaz Ali ; Cheah, Jun-Hwa ; Cham, Tat-Huei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-022-00167-6.

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322021The choice of brand extension: the moderating role of brand loyalty on fit and brand familiarity. (2021). Fu, Wei ; Liang, Bei Chen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00100-9.

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332020An exploration of sales forecasting: sales manager and salesperson perspectives. (2020). Wilson, Holton J ; Dingus, Rebecca ; Hoyle, Jeffrey A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00082-8.

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342023A decade of marketing analytics and more to come: JMA insights. (2023). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-023-00226-6.

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352018Customer retention in freemium applications. (2018). Ross, Nicholas . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0042-x.

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362022How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context. (2022). Rathakrishnan, Thanuja ; Lim, Xin-Jean ; Seng, Kaixin ; Yee, Wong Foong. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00110-1.

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372022Learning about the customer for improving customer retention proposal of an analytical framework. (2022). Nogueira, Joana ; Simes, Dora. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00126-7.

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382020To what extent do conspicuous consumption and status consumption reinforce the effect of self-image congruence on emotional brand attachment? Evidence from the Kingdom of Saudi Arabia. (2020). Klabi, Fethi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00073-9.

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392022Co-creating transformative value in marketing analytics. (2022). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-022-00159-6.

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2
402017Exploring the key drivers behind the adoption of mobile banking services. (2017). Nisar, Tahir M ; Prabhakar, Guru. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0023-5.

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2
412017Moderating effect of price perception on factors affecting attitude towards online shopping. (2017). Sarkar, Subhro ; Khare, Arpita. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0018-2.

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2
422017Marketing analytics: from practice to academia. (2017). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0019-1.

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2
432022Marketing to the next generation of casino patrons. (2022). Ampountolas, Apostolos ; Webb, Timothy ; Legg, Mark. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00131-w.

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2
442022Bayesian two-part multilevel model for longitudinal media use data. (2022). Blozis, Shelley A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-022-00172-9.

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452017The world of analytics: interdisciplinary, inclusive, insightful, and influential. (2017). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0016-4.

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2
462022The evolving crisis of the peer-review process. (2022). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-022-00176-5.

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472022The six lodging attributes that determine travelers’ preference on Airbnb or hotel. (2022). Yoon, Sungsik. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-022-00183-6.

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482022Who pulls the strings: firm strategy or firm environment in controlling firm risk?. (2022). Mathur, Manisha. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-021-00141-8.

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492021Performing social media analytics with Brandwatch for Classrooms: a platform review. (2021). McGuirk, Mike. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00128-5.

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502021Interdisciplinary research as methodologically and substantively creative. (2021). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-021-00108-9.

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Citing documents used to compute impact factor: 29
YearTitle
2023Mapping 2022 in Journal of Marketing Analytics: what lies ahead?. (2023). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-023-00214-w.

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2023How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation. (2023). Mustak, Mekhail ; Salminen, Joni ; Jansen, Bernard J ; Sufyan, Muhammad. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00235-5.

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2023Current trends in sustainable organization management: A bibliometric analysis. (2023). David, Lorant Denes ; el Archi, Youssef ; Ogutu, Hellen. In: Oeconomia Copernicana. RePEc:pes:ieroec:v:14:y:2023:i:1:p:11-45.

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2023The Science of Literature Reviews: Searching, Identifying, Selecting, and Synthesising. (2023). du Plessis, Cherley C ; Atiku, Sulaiman Olusegun ; Chigbu, Uchendu Eugene. In: Publications. RePEc:gam:jpubli:v:11:y:2023:i:1:p:2-:d:1027811.

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2023Scientometric Review of Sustainable Fire-Resistant Polysaccharide-Based Composite Aerogels. (2023). Bin, Fei ; Ofori, Emmanuel A ; Tawiah, Benjamin. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:16:p:12185-:d:1213713.

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2023
2023With great power comes great responsibilities – Examining platform-based mechanisms and institutional trust in rideshare services. (2023). Dash, Ganesh ; Alharthi, Majed ; Shaikh, Aijaz A ; Alamoudi, Hawazen. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923000887.

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2023From relational benefits to consumer loyalty across international perspective: a meta-analytic structural equation modeling. (2023). Najar, Chaker ; Najjar, Hechmi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-022-00178-3.

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2023Modeling and explaining the growth patterns over time of country-specific website clickstream metrics. (2023). Wilson, Paul ; Hansen, Jared M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00223-9.

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2023.

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2023Extracting marketing information from product reviews: a comparative study of latent semantic analysis and probabilistic latent semantic analysis. (2023). Laroche, Michel ; Ahmad, Shimi Naurin. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00218-6.

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2023Digital marketing of nutraceutical and pharmaceutical supplements: marketing ethics and consumer comfort. (2023). Spais, George ; Zoupos, Dimitrios. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-022-00206-2.

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2023Cryptocurrency price and volatility predictions with machine learning. (2023). Paudyal, Rajendra ; Poudel, Samir ; Vargas, Jorge ; Pandey, Shital ; Murphy, Marissa ; Sterlingsdottir, Naomi ; Cankaya, Burak. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00239-1.

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2023Building theoretical sand castles: the case of customer brand engagement. (2023). Welch, Emma ; Bozkurt, Siddik ; Gligor, David. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-023-00227-5.

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2023Perception of brand globalness and localness: the role of brand competence in stereotype-building and value consciousness. (2023). Ali, Rana Basit ; Abrantes, Bruno F. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00246-2.

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2023
2023How to really quantify the economic value of customer information in corporate databases. (2023). Garcia-Madariaga, Jesus ; Lamela-Orcasitas, Carlos. In: Palgrave Communications. RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-01654-6.

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2023Modeling the Enablers of Consumers’ E-Shopping Behavior: A Multi-Analytic Approach. (2023). Ibrahim, Abdullah Mohammed ; Masukujjaman, Mohammad ; Zou, Jiantao ; Qiu, Yunhua ; Luo, Yueyue ; Yang, Haili. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:8:p:6564-:d:1122069.

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2023The development and validation of a scale to measure perceived value of mobile commerce (MVAL-SCALE). (2023). Rabbanee, Fazlul ; Goi, Chai Lee ; Dastane, Omkar. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:71:y:2023:i:c:s0969698922003150.

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2023Social Media Marketing as a Segmentation Tool. (2023). Veas-Gonzalez, Ivan ; Vidal-Silva, Cristian ; Serrano-Malebran, Jorge. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:2:p:1151-:d:1028380.

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2023Psycho-managerial text mining (PMTM): a framework for developing and validating psychological/managerial constructs from a theory/text-driven approach. (2023). Jaramillo, Gloria Patricia ; Perez, Jorge Ivan ; Correa, Juan Carlos. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-022-00181-8.

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2023Understanding consumer engagement in online brand communities: An application of self-expansion theory. (2023). Sohail, Sadiq M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-021-00148-1.

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2023Sales effect of a software product series’ length in Japan. (2023). Yuki, Inoue ; Eunji, Seo. In: Management & Marketing. RePEc:vrs:manmar:v:18:y:2023:i:3:p:251-269:n:1.

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2023.

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2023Environmental vs. labor issues: evidence of influence on intention to purchase ethical coffee in Japan. (2023). Hayami, Katsuya ; Kato, Takumi ; Koizumi, Masaki ; Ikeda, Ryosuke ; Ikuma, Yui ; Morino, Minami ; Kasahara, Kenta. In: Palgrave Communications. RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02229-1.

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2023Accommodating heterogeneity in brand loyalty estimation: application to the U.S. beer retail market. (2023). Jaenicke, Edward C ; Irani-Kermani, Roozbeh ; Mirshani, Ardalan. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-022-00187-2.

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2023An exploratory study of Twitter metrics for measuring user influence. (2023). Zhang, Yin ; Fields, Taylor N ; Yeager, Kristin. In: Journal of Informetrics. RePEc:eee:infome:v:17:y:2023:i:4:s1751157723000792.

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2023ChatGPT and marketing: Analyzing public discourse in early Twitter posts. (2023). Zhang, Chi ; Zhou, Wenkai ; Shashidhar, Meghana ; Wu, Linwan. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00250-6.

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2023The informational role of imagery in financial decision making: A new approach. (2023). Zhou, MI ; Ronen, Tavy ; Gans, Susan E. In: Journal of Behavioral and Experimental Finance. RePEc:eee:beexfi:v:40:y:2023:i:c:s2214635023000655.

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Recent citations
Recent citations received in 2023

YearCiting document
2023
2023Houston, we have a problem!: The use of ChatGPT in responding to customer complaints. (2023). Koc, Kaan ; Celik, Cemal ; Kivrak, Oguzhan ; Hatipoglu, Sercan. In: Technology in Society. RePEc:eee:teinso:v:74:y:2023:i:c:s0160791x23001380.

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2023A novel approach to predicting customer lifetime value in B2B SaaS companies. (2023). Dong, Xiaojing ; Curiskis, Stephan ; Scarr, Mark ; Jiang, Fan. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00234-6.

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2023

Recent citations received in 2022

YearCiting document
2022.

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2022Determinants of the Intention to Adopt Digital-Only Banks in Malaysia: The Extension of Environmental Concern. (2022). Chakraborty, Ayon ; Alwadain, Ayed ; Hussin, Nazimah. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:17:p:11043-:d:906563.

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2022Digitalization and its impact on contemporary marketing strategies and practices. (2022). Laszlo, Jozsa ; Fam, Kim-Shyan ; Memon, Mumtaz Ali ; Cheah, Jun-Hwa ; Cham, Tat-Huei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-022-00167-6.

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2022Is all academic service distributed equally?. (2022). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-022-00190-7.

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Recent citations received in 2021

YearCiting document
2021Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications. (2021). Silipo, Rosaria ; Ordenes, Francisco Villarroel. In: Journal of Business Research. RePEc:eee:jbrese:v:137:y:2021:i:c:p:393-410.

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2021COVID-19 and Tourism: Analyzing the Effects of COVID-19 Statistics and Media Coverage on Attitudes toward Tourism. (2021). Baker, Carissa ; Ridderstaat, Jorge ; Godovykh, Maksim ; Fyall, Alan. In: Forecasting. RePEc:gam:jforec:v:3:y:2021:i:4:p:53-883:d:681511.

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2021Image-mining: exploring the impact of video content on the success of crowdfunding. (2021). Ma, Zecong ; Palacios, Sergio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00133-8.

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Recent citations received in 2020

YearCiting document
2020.

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