[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]
IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
2016 | 0 | 0.53 | 0.93 | 0 | 43 | 43 | 268 | 40 | 40 | 0 | 0 | 40 | 100 | 40 | 0.93 | 0.21 | ||
2017 | 0.28 | 0.54 | 0.65 | 0.28 | 41 | 84 | 223 | 55 | 95 | 43 | 12 | 43 | 12 | 48 | 87.3 | 41 | 1 | 0.22 |
2018 | 0.54 | 0.55 | 0.93 | 0.54 | 47 | 131 | 237 | 122 | 217 | 84 | 45 | 84 | 45 | 81 | 66.4 | 52 | 1.11 | 0.24 |
2019 | 0.4 | 0.57 | 0.73 | 0.45 | 52 | 183 | 218 | 134 | 351 | 88 | 35 | 131 | 59 | 84 | 62.7 | 54 | 1.04 | 0.23 |
2020 | 0.69 | 0.68 | 1.06 | 0.75 | 45 | 228 | 175 | 241 | 592 | 99 | 68 | 183 | 137 | 111 | 46.1 | 48 | 1.07 | 0.32 |
2021 | 0.68 | 0.81 | 0.97 | 0.71 | 42 | 270 | 125 | 261 | 853 | 97 | 66 | 228 | 162 | 78 | 29.9 | 14 | 0.33 | 0.3 |
2022 | 0.9 | 0.86 | 1.01 | 0.81 | 31 | 301 | 42 | 304 | 1157 | 87 | 78 | 227 | 185 | 55 | 18.1 | 4 | 0.13 | 0.26 |
2023 | 0.78 | 0.92 | 0.98 | 0.8 | 37 | 338 | 15 | 331 | 1488 | 73 | 57 | 217 | 174 | 80 | 24.2 | 2 | 0.05 | 0.27 |
IF: | Two years Impact Factor: C2Y / D2Y |
AIF: | Average Impact Factor for all series in RePEc in year y |
CIF: | Cumulative impact factor |
IF5: | Five years Impact Factor: C5Y / D5Y |
DOC: | Number of documents published in year y |
CDO: | Cumulative number of documents published until year y |
CIT: | Number of citations to papers published in year y |
NCI: | Number of citations in year y |
CCU: | Cumulative number of citations to papers published until year y |
D2Y: | Number of articles published in y-1 plus y-2 |
C2Y: | Cites in y to articles published in y-1 plus y-2 |
D5Y: | Number of articles published in y-1 until y-5 |
C5Y: | Cites in y to articles published in y-1 until y-5 |
SC: | selft citations in y to articles published in y-1 plus y-2 |
%SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
CiY: | Cites in year y to documents published in year y |
II: | Immediacy Index: CiY / Documents. |
AII: | Average Immediacy Index for series in RePEc in year y |
# | Year | Title | Cited |
---|---|---|---|
1 | 2016 | A consumer-perceived consumer-based brand equity scale. (2016). Guzman, Francisco ; Baalbaki, Sally. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.11. Full description at Econpapers || Download paper | 40 |
2 | 2016 | An integrated model of customer-brand engagement: Drivers and consequences. (2016). Miller, Dale ; Merrilees, Bill ; France, Cassandra. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:2:d:10.1057_bm.2016.4. Full description at Econpapers || Download paper | 37 |
3 | 2017 | Consumerââ¬âbrand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth. (2017). Woratschek, Herbert ; Popp, Bastian. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:3:d:10.1057_s41262-017-0033-9. Full description at Econpapers || Download paper | 33 |
4 | 2017 | The co-creation continuum: from tactical market research tool to strategic collaborative innovation method. (2017). Markovic, Stefan ; Iglesias, Oriol ; Ind, Nicholas. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:4:d:10.1057_s41262-017-0051-7. Full description at Econpapers || Download paper | 31 |
5 | 2018 | Trajectories of brand hate. (2018). Fetscherin, Marc ; Grappi, Silvia ; Romani, Simona ; Zarantonello, Lia. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0105-5. Full description at Econpapers || Download paper | 27 |
6 | 2016 | Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands. (2016). , John ; John , ; Burghausen, Mario ; Santos, Fernando Pinto. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:1:d:10.1057_bm.2015.48. Full description at Econpapers || Download paper | 22 |
7 | 2017 | Antecedents and outcomes of brand experience: an empirical study. (2017). Fatma, Mobin ; Khan, Imran. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:5:d:10.1057_s41262-017-0040-x. Full description at Econpapers || Download paper | 22 |
8 | 2016 | City branding research and practice: An integrative review. (2016). Perkins, Helen ; Grace, Debra ; Green, Amelia. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.8. Full description at Econpapers || Download paper | 21 |
9 | 2018 | The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength. (2018). Wiedmann, Klaus-Peter ; Hennigs, Nadine ; Haase, Janina ; Labenz, Franziska. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:2:d:10.1057_s41262-017-0061-5. Full description at Econpapers || Download paper | 20 |
10 | 2016 | The progression of brand orientation literature in twenty years: A systematic literature review. (2016). Hossain, Mokter ; Wong, Ho Yin ; Anees-Ur, Muhammad. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0008-2. Full description at Econpapers || Download paper | 19 |
11 | 2020 | Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury. (2020). Michaut-Denizeau, Anne ; Kapferer, Jean-Noel. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:1:d:10.1057_s41262-019-00165-7. Full description at Econpapers || Download paper | 19 |
12 | 2019 | Influence of environmental practices on brand equity, satisfaction and word of mouth. (2019). Ruiz, Maria Eugenia ; Eri, Maja ; Gil-Saura, Irene ; Moise, Mihaela Simona. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00160-y. Full description at Econpapers || Download paper | 19 |
13 | 2018 | 20 Years of brand personality: a bibliometric review and research agenda. (2018). Radler, Viktoria Maria. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:4:d:10.1057_s41262-017-0083-z. Full description at Econpapers || Download paper | 18 |
14 | 2020 | When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment. (2020). Kim, Hanna ; Moon, Tae-Won ; Hur, Won-Moo. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:4:d:10.1057_s41262-020-00190-x. Full description at Econpapers || Download paper | 18 |
15 | 2016 | Motivations to interact with brands on Facebook ââ¬â Towards a typology of consumerââ¬âbrand interactions. (2016). Mendes, Ana ; Vacas-De, Leonor ; Machado, Joana Cesar ; Azar, Salim L. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:2:d:10.1057_bm.2016.3. Full description at Econpapers || Download paper | 17 |
16 | 2017 | Gamification as a platform for brand co-creation experiences. (2017). Ferreira, Andre ; Nobre, Helena. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:4:d:10.1057_s41262-017-0055-3. Full description at Econpapers || Download paper | 17 |
17 | 2019 | Brand equity and firm performance: the complementary role of corporate social responsibility. (2019). Lambkin, Mary ; Rodriguez-Serrano, Angeles M ; Rahman, Mahabubur. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00155-9. Full description at Econpapers || Download paper | 17 |
18 | 2019 | Contextualising social capital in online brand communities. (2019). Ryan, Maria M ; Lambert, Claire ; Ogilvie, Madeleine ; Meek, Stephanie. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:4:d:10.1057_s41262-018-00145-3. Full description at Econpapers || Download paper | 15 |
19 | 2018 | Determinants of brand performance: the role of internal branding. (2018). Paswan, Audhesh ; Davari, Arezoo ; Iyer, Pramod. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0097-1. Full description at Econpapers || Download paper | 15 |
20 | 2020 | Brands as activists: The Oatly case. (2020). Koch, Christian H. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:5:d:10.1057_s41262-020-00199-2. Full description at Econpapers || Download paper | 15 |
21 | 2016 | The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators. (2016). Rahman, Zillur ; Kamboj, Shampy. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0002-8. Full description at Econpapers || Download paper | 14 |
22 | 2019 | A cultural approach to brand equity: the role of brand mianzi and brand popularity in China. (2019). Chatzopoulou, Elena ; Dantone, Simona ; Lin, Zhi Bin ; Filieri, Raffaele. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:4:d:10.1057_s41262-018-0137-x. Full description at Econpapers || Download paper | 14 |
23 | 2020 | The impact of relational drivers on customer brand engagement and brand outcomes. (2020). Nyadzayo, Munyaradzi W ; Johnson, Lester W ; Leckie, Civilai. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:5:d:10.1057_s41262-020-00198-3. Full description at Econpapers || Download paper | 13 |
24 | 2019 | The implications of digital marketing on WeChat for luxury fashion brands in China. (2019). Gadzinski, Gregory ; Perry, Patsy ; Liu, Sindy . In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:4:d:10.1057_s41262-018-0140-2. Full description at Econpapers || Download paper | 13 |
25 | 2018 | The brand experience extended model: a meta-analysis. (2018). Pinto, Diego Costa ; Sampaio, Claudio Hoffmann ; Ladeira, Wagner Junior ; Santini, Fernando Oliveira. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0104-6. Full description at Econpapers || Download paper | 13 |
26 | 2019 | Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector. (2019). Abratt, Russell ; Bick, Geoff ; Nilssen, Ragna. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:1:d:10.1057_s41262-018-0113-5. Full description at Econpapers || Download paper | 13 |
27 | 2017 | Refining the conceptualization of Brand Authenticity. (2017). Wymer, Walter ; Akbar, Mohammad Muzahid . In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:1:d:10.1057_s41262-016-0023-3. Full description at Econpapers || Download paper | 13 |
28 | 2016 | The impact of age on consumer attachment to celebrities and endorsed brand attachment. (2016). Kulczynski, Alicia ; Baxter, Stacey M ; Ilicic, Jasmina. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.5. Full description at Econpapers || Download paper | 12 |
29 | 2016 | Brand prominence in luxury consumption: Will emotional value adjudicate our longing for status?. (2016). Teah, Min ; Phau, Ian ; Butcher, Luke. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0010-8. Full description at Econpapers || Download paper | 12 |
30 | 2019 | Researching CSR and brands in the here and now: an integrative perspective. (2019). Podnar, Klement ; Golob, Ura . In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:1:d:10.1057_s41262-018-0112-6. Full description at Econpapers || Download paper | 12 |
31 | 2020 | Trending topics plus future challenges and opportunities in brand management. (2020). Powell, Shaun M ; Kernstock, Joachim ; Golob, Ura. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:2:d:10.1057_s41262-019-00184-4. Full description at Econpapers || Download paper | 12 |
32 | 2018 | Does brand authenticity alleviate the effect of brand scandals?. (2018). Grohmann, Bianca ; Guevremont, Amelie. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:4:d:10.1057_s41262-017-0084-y. Full description at Econpapers || Download paper | 12 |
33 | 2019 | How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mod. (2019). Wong, Ho Yin ; Sultan, Parves . In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:3:d:10.1057_s41262-018-0131-3. Full description at Econpapers || Download paper | 12 |
34 | 2016 | Establishing measures and drivers of consumer brand engagement behaviours. (2016). Weerawardena, Jay ; Johnson, Lester ; Wilkie, Dean ; Dwivedi, Abhishek. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:5:d:10.1057_s41262-016-0001-9. Full description at Econpapers || Download paper | 12 |
35 | 2021 | The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK. (2021). Kendall, Wesley ; Adegbite, Emmanuel ; Thirumaran, K ; Wong, Caroline ; Lu, Qinye ; Wang, Pengji. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:3:d:10.1057_s41262-020-00228-0. Full description at Econpapers || Download paper | 12 |
36 | 2018 | Explaining brand switching behavior using pullââ¬âpushââ¬âmooring theory and the theory of reasoned action. (2018). Ghasrodashti, Elahe Kordi. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:4:d:10.1057_s41262-017-0080-2. Full description at Econpapers || Download paper | 11 |
37 | 2017 | The roles of identity and brand equity in organic consumption behavior: Private label brands versus national brands. (2017). Bartels, Jos ; Reinders, Machiel J. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:1:d:10.1057_s41262-016-0019-z. Full description at Econpapers || Download paper | 11 |
38 | 2018 | Brands that do good: insight into social brand equity. (2018). Abratt, Russell ; Naidoo, Claire. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:1:d:10.1057_s41262-017-0072-2. Full description at Econpapers || Download paper | 11 |
39 | 2018 | Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model. (2018). Baumgarth, Carsten ; Schmidt, Holger J. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0101-9. Full description at Econpapers || Download paper | 11 |
40 | 2018 | Internal brand management: introduction to the special issue and directions for future research. (2018). Burmann, Christoph ; Grace, Debra ; Piehler, Rico. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0096-2. Full description at Econpapers || Download paper | 11 |
41 | 2018 | Brand signalling: An antecedent of employee brand understanding. (2018). Beatson, Amanda T ; Lings, Ian ; Johnston, Kim A ; Karanges, Emma. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0100-x. Full description at Econpapers || Download paper | 11 |
42 | 2017 | Fit for life: A content analysis of fitness tracker brands use of Facebook in social media marketing. (2017). Yagnik, Arpan ; Pinto, Mary Beth . In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:1:d:10.1057_s41262-016-0014-4. Full description at Econpapers || Download paper | 10 |
43 | 2016 | The role of place branding and image in the development of sectoral clusters: The case of Dubai. (2016). Parahoo, Sanjai K ; Nguyen, Bang ; Dinnie, Keith ; Foroudi, Pantea ; Hafeez, Khalid. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:4:d:10.1057_bm.2016.18. Full description at Econpapers || Download paper | 10 |
44 | 2018 | Employeesââ¬â¢ brand understanding, brand commitment, and brand citizenship behaviour: a closer look at the relationships among construct dimensions. (2018). Piehler, Rico. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0099-z. Full description at Econpapers || Download paper | 10 |
45 | 2019 | Conceptualising luxury brand attachment: scale development and validation. (2019). Lwin, Michael ; Phau, Ian ; Shimul, Anwar Sadat. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00158-6. Full description at Econpapers || Download paper | 10 |
46 | 2019 | Consumersââ¬â¢ responses to negative publicity: the influence of culture on information search and negative word-of-mouth. (2019). Lee, Julie Anne ; Liu, Fang ; Yu, Mingzhou. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:2:d:10.1057_s41262-018-0123-3. Full description at Econpapers || Download paper | 10 |
47 | 2018 | Antecedents and consequences of participation in brand communities: a literature review. (2018). Kulczynski, Alicia ; Baxter, Stacey ; Hook, Margurite. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:4:d:10.1057_s41262-017-0079-8. Full description at Econpapers || Download paper | 10 |
48 | 2017 | The causal relationship between store equity and loyalty: Testing two alternative models in retailing. (2017). Berenguer-Contri, Gloria ; Ruiz-Molina, Maria Eugenia ; Eri, Maja ; Gil-Saura, Irene. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:2:d:10.1057_s41262-016-0024-2. Full description at Econpapers || Download paper | 10 |
49 | 2020 | Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements. (2020). Gilal, Rukhsana Gul ; Zhang, Jing. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:2:d:10.1057_s41262-019-00170-w. Full description at Econpapers || Download paper | 10 |
50 | 2018 | Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity. (2018). Watkins, Brandi ; Hur, Songyee ; Lee, Jung Eun. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:5:d:10.1057_s41262-018-0092-6. Full description at Econpapers || Download paper | 10 |
# | Year | Title | Cited |
---|---|---|---|
1 | 2018 | Trajectories of brand hate. (2018). Fetscherin, Marc ; Grappi, Silvia ; Romani, Simona ; Zarantonello, Lia. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0105-5. Full description at Econpapers || Download paper | 20 |
2 | 2016 | An integrated model of customer-brand engagement: Drivers and consequences. (2016). Miller, Dale ; Merrilees, Bill ; France, Cassandra. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:2:d:10.1057_bm.2016.4. Full description at Econpapers || Download paper | 19 |
3 | 2016 | A consumer-perceived consumer-based brand equity scale. (2016). Guzman, Francisco ; Baalbaki, Sally. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.11. Full description at Econpapers || Download paper | 16 |
4 | 2020 | Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury. (2020). Michaut-Denizeau, Anne ; Kapferer, Jean-Noel. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:1:d:10.1057_s41262-019-00165-7. Full description at Econpapers || Download paper | 15 |
5 | 2017 | Consumerââ¬âbrand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth. (2017). Woratschek, Herbert ; Popp, Bastian. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:3:d:10.1057_s41262-017-0033-9. Full description at Econpapers || Download paper | 15 |
6 | 2020 | Brands as activists: The Oatly case. (2020). Koch, Christian H. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:5:d:10.1057_s41262-020-00199-2. Full description at Econpapers || Download paper | 14 |
7 | 2019 | Brand equity and firm performance: the complementary role of corporate social responsibility. (2019). Lambkin, Mary ; Rodriguez-Serrano, Angeles M ; Rahman, Mahabubur. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00155-9. Full description at Econpapers || Download paper | 12 |
8 | 2020 | When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment. (2020). Kim, Hanna ; Moon, Tae-Won ; Hur, Won-Moo. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:4:d:10.1057_s41262-020-00190-x. Full description at Econpapers || Download paper | 12 |
9 | 2019 | Influence of environmental practices on brand equity, satisfaction and word of mouth. (2019). Ruiz, Maria Eugenia ; Eri, Maja ; Gil-Saura, Irene ; Moise, Mihaela Simona. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00160-y. Full description at Econpapers || Download paper | 12 |
10 | 2017 | The co-creation continuum: from tactical market research tool to strategic collaborative innovation method. (2017). Markovic, Stefan ; Iglesias, Oriol ; Ind, Nicholas. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:4:d:10.1057_s41262-017-0051-7. Full description at Econpapers || Download paper | 11 |
11 | 2017 | Antecedents and outcomes of brand experience: an empirical study. (2017). Fatma, Mobin ; Khan, Imran. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:5:d:10.1057_s41262-017-0040-x. Full description at Econpapers || Download paper | 11 |
12 | 2019 | Contextualising social capital in online brand communities. (2019). Ryan, Maria M ; Lambert, Claire ; Ogilvie, Madeleine ; Meek, Stephanie. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:4:d:10.1057_s41262-018-00145-3. Full description at Econpapers || Download paper | 10 |
13 | 2019 | Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector. (2019). Abratt, Russell ; Bick, Geoff ; Nilssen, Ragna. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:1:d:10.1057_s41262-018-0113-5. Full description at Econpapers || Download paper | 10 |
14 | 2021 | The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK. (2021). Kendall, Wesley ; Adegbite, Emmanuel ; Thirumaran, K ; Wong, Caroline ; Lu, Qinye ; Wang, Pengji. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:3:d:10.1057_s41262-020-00228-0. Full description at Econpapers || Download paper | 10 |
15 | 2020 | The impact of relational drivers on customer brand engagement and brand outcomes. (2020). Nyadzayo, Munyaradzi W ; Johnson, Lester W ; Leckie, Civilai. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:5:d:10.1057_s41262-020-00198-3. Full description at Econpapers || Download paper | 10 |
16 | 2020 | Trending topics plus future challenges and opportunities in brand management. (2020). Powell, Shaun M ; Kernstock, Joachim ; Golob, Ura. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:2:d:10.1057_s41262-019-00184-4. Full description at Econpapers || Download paper | 9 |
17 | 2019 | A cultural approach to brand equity: the role of brand mianzi and brand popularity in China. (2019). Chatzopoulou, Elena ; Dantone, Simona ; Lin, Zhi Bin ; Filieri, Raffaele. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:4:d:10.1057_s41262-018-0137-x. Full description at Econpapers || Download paper | 9 |
18 | 2021 | Company versus consumer performance: does brand community identification foster brand loyalty and the consumerâs personal brand?. (2021). Kucharska, Wioleta ; Confente, Ilenia. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:1:d:10.1057_s41262-020-00208-4. Full description at Econpapers || Download paper | 9 |
19 | 2018 | Explaining brand switching behavior using pullââ¬âpushââ¬âmooring theory and the theory of reasoned action. (2018). Ghasrodashti, Elahe Kordi. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:4:d:10.1057_s41262-017-0080-2. Full description at Econpapers || Download paper | 9 |
20 | 2018 | 20 Years of brand personality: a bibliometric review and research agenda. (2018). Radler, Viktoria Maria. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:4:d:10.1057_s41262-017-0083-z. Full description at Econpapers || Download paper | 9 |
21 | 2016 | Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands. (2016). , John ; John , ; Burghausen, Mario ; Santos, Fernando Pinto. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:1:d:10.1057_bm.2015.48. Full description at Econpapers || Download paper | 9 |
22 | 2019 | The implications of digital marketing on WeChat for luxury fashion brands in China. (2019). Gadzinski, Gregory ; Perry, Patsy ; Liu, Sindy . In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:4:d:10.1057_s41262-018-0140-2. Full description at Econpapers || Download paper | 8 |
23 | 2021 | The real purpose of purpose-driven branding: consumer empowerment and social transformations. (2021). Keczek, Ryszard ; Hajdas, Monika. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:4:d:10.1057_s41262-021-00231-z. Full description at Econpapers || Download paper | 8 |
24 | 2018 | The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength. (2018). Wiedmann, Klaus-Peter ; Hennigs, Nadine ; Haase, Janina ; Labenz, Franziska. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:2:d:10.1057_s41262-017-0061-5. Full description at Econpapers || Download paper | 8 |
25 | 2019 | How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mod. (2019). Wong, Ho Yin ; Sultan, Parves . In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:3:d:10.1057_s41262-018-0131-3. Full description at Econpapers || Download paper | 8 |
26 | 2019 | Product placement 2.0: ââ¬ÅDo Brands Need Influencers, or Do Influencers Need Brands?ââ¬Â. (2019). Muqaddam, Aziz ; Jin, Venus S. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:5:d:10.1057_s41262-019-00151-z. Full description at Econpapers || Download paper | 7 |
27 | 2021 | Internal branding: conceptualization from a literature review and opportunities for future research. (2021). Garcia-Cali, Ernesto ; Barros-Arrieta, David. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:2:d:10.1057_s41262-020-00219-1. Full description at Econpapers || Download paper | 7 |
28 | 2020 | Nature of brand love: examining its variable effect on engagement and well-being. (2020). Hussain, Khalid ; Junaid, Muhammad ; Hou, Fujun ; Basit, Abdul. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:3:d:10.1057_s41262-019-00179-1. Full description at Econpapers || Download paper | 7 |
29 | 2021 | Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude. (2021). Walter, Nadine ; Fohl, Ulrich ; Sander, Frauke ; Demmer, Vera. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:4:d:10.1057_s41262-021-00236-8. Full description at Econpapers || Download paper | 7 |
30 | 2018 | Brands that do good: insight into social brand equity. (2018). Abratt, Russell ; Naidoo, Claire. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:1:d:10.1057_s41262-017-0072-2. Full description at Econpapers || Download paper | 7 |
31 | 2021 | Itâs all about the brand: place brand credibility, place attachment, and consumer loyalty. (2021). Brunner-Sperdin, Alexandra ; Reitsamer, Bernd F. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:3:d:10.1057_s41262-020-00229-z. Full description at Econpapers || Download paper | 7 |
32 | 2017 | Gamification as a platform for brand co-creation experiences. (2017). Ferreira, Andre ; Nobre, Helena. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:4:d:10.1057_s41262-017-0055-3. Full description at Econpapers || Download paper | 7 |
33 | 2020 | The gift of co-creation: what motivates customers to participate. (2020). Lerman, Katrina ; Coates, Nick ; Ind, Nicholas. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:2:d:10.1057_s41262-019-00173-7. Full description at Econpapers || Download paper | 7 |
34 | 2022 | Brand attachment: a review and future research. (2022). Shimul, Anwar Sadat. In: Journal of Brand Management. RePEc:pal:jobman:v:29:y:2022:i:4:d:10.1057_s41262-022-00279-5. Full description at Econpapers || Download paper | 6 |
35 | 2019 | Consumersââ¬â¢ responses to negative publicity: the influence of culture on information search and negative word-of-mouth. (2019). Lee, Julie Anne ; Liu, Fang ; Yu, Mingzhou. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:2:d:10.1057_s41262-018-0123-3. Full description at Econpapers || Download paper | 6 |
36 | 2017 | Refining the conceptualization of Brand Authenticity. (2017). Wymer, Walter ; Akbar, Mohammad Muzahid . In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:1:d:10.1057_s41262-016-0023-3. Full description at Econpapers || Download paper | 6 |
37 | 2016 | City branding research and practice: An integrative review. (2016). Perkins, Helen ; Grace, Debra ; Green, Amelia. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.8. Full description at Econpapers || Download paper | 6 |
38 | 2020 | Heart, head, and hand: a tripartite conceptualization, operationalization, and examination of brand loyalty. (2020). Guo, Lin ; Gruen, Thomas W ; Dapena-Baron, Marta. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:3:d:10.1057_s41262-019-00185-3. Full description at Econpapers || Download paper | 6 |
39 | 2016 | A lovable personality: The effect of brand personality on brand love. (2016). Motiani, Manoj ; Khandeparkar, Kapil ; Roy, Pinaki . In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:5:d:10.1057_s41262-016-0005-5. Full description at Econpapers || Download paper | 6 |
40 | 2021 | What makes a corporate heritage brand authentic for consumers? A semiotic approach. (2021). Santos, Fernando Pinto ; Rindell, Anne. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:5:d:10.1057_s41262-021-00243-9. Full description at Econpapers || Download paper | 6 |
41 | 2021 | Human-like versus me-like brands in corporate social responsibility: the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands. (2021). Kim, Jihye ; Ju, Hyun. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:1:d:10.1057_s41262-020-00212-8. Full description at Econpapers || Download paper | 6 |
42 | 2020 | Sustainability countenance in brand equity: a critical review and future research directions. (2020). di Maria, Eleonora ; Ishaq, Muhammad Ishtiaq. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:1:d:10.1057_s41262-019-00167-5. Full description at Econpapers || Download paper | 6 |
43 | 2021 | The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric. (2021). Guo, Rui ; Huang, Chaohua. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:1:d:10.1057_s41262-020-00213-7. Full description at Econpapers || Download paper | 6 |
44 | 2019 | Conceptualising luxury brand attachment: scale development and validation. (2019). Lwin, Michael ; Phau, Ian ; Shimul, Anwar Sadat. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00158-6. Full description at Econpapers || Download paper | 6 |
45 | 2018 | Does brand authenticity alleviate the effect of brand scandals?. (2018). Grohmann, Bianca ; Guevremont, Amelie. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:4:d:10.1057_s41262-017-0084-y. Full description at Econpapers || Download paper | 6 |
46 | 2020 | Social media brand engagement in the context of collaborative consumption: the case of AIRBNB. (2020). Guzman, Francisco ; Fernandes, Teresa ; Langaro, Daniela ; Schivinski, Bruno . In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:6:d:10.1057_s41262-020-00207-5. Full description at Econpapers || Download paper | 6 |
47 | 2021 | Understanding the social consumer fashion brand engagement journey: insights about reputed fashion brands. (2021). Ozuem, Wilson ; Naeem, Muhammad. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:5:d:10.1057_s41262-021-00239-5. Full description at Econpapers || Download paper | 6 |
48 | 2020 | Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements. (2020). Gilal, Rukhsana Gul ; Zhang, Jing. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:2:d:10.1057_s41262-019-00170-w. Full description at Econpapers || Download paper | 6 |
49 | 2016 | The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators. (2016). Rahman, Zillur ; Kamboj, Shampy. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0002-8. Full description at Econpapers || Download paper | 5 |
50 | 2019 | Branding in the public sector: a systematic literature review and directions for future research. (2019). Hulten, Peter ; Biedenbach, Galina ; Leijerholt, Ulrika. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:2:d:10.1057_s41262-018-0116-2. Full description at Econpapers || Download paper | 5 |
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2023 | Intensity of collective consumption practices in brand communities: the case of crossfit. (2023). Bressolles, Gregory ; Dessart, Laurence. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:3:d:10.1057_s41262-022-00298-2. Full description at Econpapers || Download paper | |
2023 | Effects of brand community social responsibility: roles of collective self-esteem and altruism. (2023). Liu, Shixiong ; Zheng, Yaqin ; Wang, Yucheng ; Zhou, Zhimin. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:4:d:10.1057_s41262-022-00306-5. Full description at Econpapers || Download paper | |
2023 | How fashion cewebrity influences customer engagement behavior in emerging economy? Social network influence as moderator. (2023). Salem, Narjes Haj ; Ahmad, Rehan ; Khan, Ayesha ; Ishaq, Muhammad Ishtiaq ; Raza, Ali. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:74:y:2023:i:c:s096969892300139x. Full description at Econpapers || Download paper | |
2023 | How do I look: The role of Brand Anthropomorphism and Implicit Self-Theories on Brand Evaluations?. (2023). Sheeraz, Muhammad ; Ali, Nimra. In: EconStor Open Access Articles and Book Chapters. RePEc:zbw:espost:275740. Full description at Econpapers || Download paper | |
2023 | Brand sponsorship effectiveness: how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands. (2023). Saxena, Garima ; Roy, Debashree ; Moharana, Tapas Ranjan. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:5:d:10.1057_s41262-023-00317-w. Full description at Econpapers || Download paper | |
2023 | Does green brand anthropomorphism influence repurchase intention? Understanding the impact of brand warmth, psychological ownership, and self-brand congruity. (2023). Malhotra, Gunjan ; Jham, Vimi ; Sehgal, Nidhi. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002977. Full description at Econpapers || Download paper | |
2023 | The Role of Two-Way Influences on Sustaining Green Brand Engagement and Loyalty in Social Media. (2023). Chien-I Chen, ; Chuang, Huan-Ming. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:2:p:1291-:d:1030844. Full description at Econpapers || Download paper | |
2023 | Are Customers Always Right? The Importance of Sincerity and Keenness in Creating Retail Sustainable Development. (2023). Ho, Chien-Ta ; Huang, Ting-Chung. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:6:p:5579-:d:1104158. Full description at Econpapers || Download paper | |
2023 | An integrated model of retail brand equity: the role of consumer shopping experience and shopping value. (2023). Zhou, Wenkai ; Vorhies, Douglas W ; Zhang, Chi. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:5:d:10.1057_s41262-023-00311-2. Full description at Econpapers || Download paper | |
2023 | Sustainability and Brand Equity: The Moderating Role of Brand Color and Brand Gender. (2023). Kim, Joonseok ; Sun, Minjae. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:11:p:8908-:d:1161186. Full description at Econpapers || Download paper | |
2023 | Addressing the eco-gender gap in men through power and sustainability self-efficacy. (2023). Trump, Rebecca K ; Newman, Kevin P. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:3:d:10.1057_s41262-022-00300-x. Full description at Econpapers || Download paper | |
2023 | Overview of the brand journey and opportunities for future studies. (2023). Correia, Sandra Maria. In: Italian Journal of Marketing. RePEc:spr:ijmark:v:2023:y:2023:i:2:d:10.1007_s43039-023-00069-0. Full description at Econpapers || Download paper | |
2023 | It takes a village: examining how and when brand-specific transformational leadership affects employees in internal brand management. (2023). Xiong, Lina. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:4:d:10.1057_s41262-022-00308-3. Full description at Econpapers || Download paper | |
2023 | Firm policies and employeesâ participation in conversation about their employer on social media. (2023). Chierici, Roberto ; Mazzucchelli, Alice ; del Bosco, Barbara. In: Italian Journal of Marketing. RePEc:spr:ijmark:v:2023:y:2023:i:3:d:10.1007_s43039-023-00074-3. Full description at Econpapers || Download paper | |
2023 | Is doing right all that matters in sustainability marketing? The role of fit in sustainable marketing strategies. (2023). Pant, Logan G ; Sreen, Naman ; McCullough, Heath ; Gleim, Mark R. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:70:y:2023:i:c:s096969892200217x. Full description at Econpapers || Download paper | |
2023 | Brand engagement into self-concept and culture: a literature review for a future research agenda. (2023). Donvito, Raffaele ; Mazzoli, Valentina ; Nechaeva, Olga. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:5:d:10.1057_s41262-023-00312-1. Full description at Econpapers || Download paper | |
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2023 | The shape of premiumness: Logo Shapes effects on perceived brand premiumness and brand preference. (2023). Zhang, Hongli ; Wang, Yan ; Li, Ruiqin. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002631. Full description at Econpapers || Download paper | |
2023 | Brand stigmatization: how do new brand users influence original brand users?. (2023). Yang, Xiaodan ; Sun, YU ; Hu, Liang ; Lei, XI. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:1:d:10.1057_s41262-022-00294-6. Full description at Econpapers || Download paper | |
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2023 | The influence of COVID-19 pandemic on consumerâbrand relationships: evidence of brand evangelism behaviors. (2023). Sachdeva, Ruchika ; Jassawalla, Avan R ; Sashittal, Hemant C. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:3:d:10.1057_s41262-022-00301-w. Full description at Econpapers || Download paper | |
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2023 | Uses and Functions of the Territorial Brand over Time: Interdisciplinary Cultural-Historical Mapping. (2023). Santos, Luis Lima ; Cardoso, Lucilia ; Almeida, Paulo ; Feijo, Giovana Goretti. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:8:p:6448-:d:1120310. Full description at Econpapers || Download paper | |
2023 | âCo-branding as a masstige strategy for luxury brands: Desirable or not?. (2023). Chawdhary, Rahul ; Xue, Melanie Tao ; Quamina, La Toya. In: Journal of Business Research. RePEc:eee:jbrese:v:158:y:2023:i:c:s0148296323000620. Full description at Econpapers || Download paper | |
2023 | Digital Communication of Conscientious Brands: Case Studies. (2023). Conte, Francesca ; Bertolini, Alessandra ; Marongiu, Fabiola ; Siano, Alfonso. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:21:p:15378-:d:1268998. Full description at Econpapers || Download paper | |
2023 | New evidence of the relationship between media, culture industry, and mineral efficiency in high and low income asian economies. (2023). Ye, Ziyu ; Tang, Jiayi ; Zhang, Zhian. In: Resources Policy. RePEc:eee:jrpoli:v:87:y:2023:i:pb:s0301420723010243. Full description at Econpapers || Download paper | |
2023 | Brand passion: a systematic review and future research agenda. (2023). Paul, Justin ; Gilal, Faheem Gul ; Zarantonello, Lia ; Thomas, Asha. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:6:d:10.1057_s41262-023-00324-x. Full description at Econpapers || Download paper | |
2023 | Dont make ads, make TikTokâs: media and brand engagement through Gen Zs use of TikTok and its significance in purchase intent. (2023). Los, Maria ; Flecha, Jose A ; Lugo, Vivian Feliberty ; Dones, Virgin ; Lopez, Evelyn. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:6:d:10.1057_s41262-023-00330-z. Full description at Econpapers || Download paper | |
2023 | The Healthy Workplaces Ecosystems and Professionalsâ Stress Management during the COVID-19 Pandemic. (2023). Matos, Margarida Gaspar ; Correia, Manuela Faia ; Guedes, Fabio Botelho ; Do, Maria ; Salado, Vanesa ; Gaspar, Tania. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:14:p:11432-:d:1200816. Full description at Econpapers || Download paper | |
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2023 | Exploring the Preference of Corporations for Sponsorship Motives and the Impact of Sponsorship Motives on Sponsoring Intention in Post-Epidemic Era: Using Two Different ApproachesâFPR and SEM. (2023). Lee, Chien-Hui ; Huang, Tsai-Yun ; Wang, Tien-Chin. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:10:p:8087-:d:1148201. Full description at Econpapers || Download paper | |
2023 | Augmented role identity saliency of CSR in corporate heritage organizations. (2023). , John ; Al-Amad, Amjad H. In: Journal of Business Research. RePEc:eee:jbrese:v:155:y:2023:i:pa:s0148296322008839. Full description at Econpapers || Download paper | |
2023 | Design, corporate brand design, and corporate heritage brand design: what are they? what of them?. (2023). , John. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:2:d:10.1057_s41262-023-00314-z. Full description at Econpapers || Download paper | |
2023 | Heraldry, mottos, and corporate heritage discovery at the University of Strathclyde: a case of useful learning. (2023). , John. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:2:d:10.1057_s41262-023-00316-x. Full description at Econpapers || Download paper | |
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2023 | Generational cohortsâ social media acceptance as a delivery tool in sub-Sahara Africa motorcycle industry: The role of cohort technical know-how in technology acceptance. (2023). Li, Jinfa ; Armah, Abdul Karim. In: Technology in Society. RePEc:eee:teinso:v:75:y:2023:i:c:s0160791x23001951. Full description at Econpapers || Download paper | |
2023 | We need both brand love and emotional attachment: a serial mediation framework toward addictive buying and loyalty. (2023). Arslanagi-Kalajdi, Maja ; Mujki, Alisa ; Babi-Hodovi, Vesna. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:1:d:10.1057_s41262-022-00289-3. Full description at Econpapers || Download paper | |
2023 | Social media activism for resurrecting deleted brands: the role of consumersâ psychological reactance. (2023). Loiacono, Eleanor T ; Shah, Purvi ; Almazyad, Fadi. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:4:d:10.1057_s41262-022-00307-4. Full description at Econpapers || Download paper | |
2023 | Watching is valuable: Consumer views ââ¬â Content consumption on OTT platforms. (2023). Mas, Francesca Dal ; Dash, Ganesh ; Paul, Justin ; Siddiqui, Aaliyah ; Chakraborty, Debarun. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002417. Full description at Econpapers || Download paper | |
2023 | Sales effect of a software product seriesâ length in Japan. (2023). Yuki, Inoue ; Eunji, Seo. In: Management & Marketing. RePEc:vrs:manmar:v:18:y:2023:i:3:p:251-269:n:1. Full description at Econpapers || Download paper | |
2023 | Corporate reputation and shareholder investment: a study of Egypts tourism listed companies. (2023). El-Deeb, Mohamed Samy ; Halim, Yasser Tawfik ; Ismail, Eman X. In: Future Business Journal. RePEc:spr:futbus:v:9:y:2023:i:1:d:10.1186_s43093-023-00230-3. Full description at Econpapers || Download paper | |
2023 | Employee perspective on site accidents and corporate reputation in developing countries. (2023). Moses, Ahiabu ; Frank, Boateng ; De-Graft, Owusu-Manu ; Michael, Adesi. In: Organization, Technology and Management in Construction. RePEc:vrs:otamic:v:15:y:2023:i:1:p:50-62:n:3. Full description at Econpapers || Download paper | |
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2023 | Evaluating the Sustainability of Fashion Brands Using a Neutrosophical ORESTE Approach. (2023). Tirkolaee, Erfan Babaee ; Karadayi-Usta, Saliha. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:19:p:14406-:d:1251948. Full description at Econpapers || Download paper | |
2023 | Digital archetypes: a tool for understanding personality characteristics in the digital culture. (2023). Tovar, Marcela ; Viloria-Nuez, Cesar ; Millan, Anthony Constant. In: Palgrave Communications. RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02327-0. Full description at Econpapers || Download paper | |
2023 | More gain, more give? The impact of brand community value on usersââ¬â¢ value co-creation. (2023). Dong, Xuebing ; Pang, Jiecong ; Liao, Junyun. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001364. Full description at Econpapers || Download paper | |
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2023 | Can information and communication overload influence smartphone app users social network exhaustion, privacy invasion and discontinuance intention? A cognition-affect-conation approach. (2023). Ruan, Yang ; Pang, Hua. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:73:y:2023:i:c:s096969892300125x. Full description at Econpapers || Download paper | |
2023 | The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context. (2023). Pastore, Alberto ; Eri, Maja ; Patrizi, Michela ; Vernuccio, Maria. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:4:d:10.1057_s41262-022-00305-6. Full description at Econpapers || Download paper | |
2023 | Bibliometric research of the Pay-What-You-Want Topic. (2023). Merigo, Jose M ; Guzel, Oktay ; Vizuete-Luciano, Emili. In: Journal of Revenue and Pricing Management. RePEc:pal:jorapm:v:22:y:2023:i:5:d:10.1057_s41272-022-00414-6. Full description at Econpapers || Download paper | |
2023 | Customer Engagement and Customer Relationship Management Capabilitiesâ Effects on Innovation Performance and Customer Distrustâs Moderating Role. (2023). Samoila, Alina ; Nassani, Abdelmohsen A ; Chitescu, Razvan Ion ; Grigorescu, Adriana ; Yousaf, Zahid ; Binsaeed, Rima H. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:12:p:9475-:d:1169828. Full description at Econpapers || Download paper | |
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2023 | Consumer Decision-Making Rules for FMCG ProductsâStudy of Rural in North India. (2023). Edik, Peter ; Sharma, Somesh ; Horska, Elena ; Rojhe, Kuldeep Chand ; Verma, Suraj. In: Economies. RePEc:gam:jecomi:v:11:y:2023:i:1:p:26-:d:1033816. Full description at Econpapers || Download paper | |
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2023 | Linking Informative and Factual CSR Communication to Reputation: Understanding CSR Motives and Organizational Identification. (2023). Zeng, Linzhi ; Jiang, Hua ; Luo, YI. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:6:p:5136-:d:1096896. Full description at Econpapers || Download paper |
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2023 | Enlightening the brand buildingâaudience response link. (2023). Veloutsou, Cleopatra. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:6:d:10.1057_s41262-023-00331-y. Full description at Econpapers || Download paper |
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2022 | Enhancing Sustainable Cosmetics Brand Purchase: A Comprehensive Approach Based on the SOR Model and the Triple Bottom Line. (2022). Dabija, Dan-Cristian ; Grdinaru, Camelia ; Obad, Daniel-Rare. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:21:p:14118-:d:957108. Full description at Econpapers || Download paper | |
2022 | Building Brand Equity: The Impact of Brand Experience, Brand Love, and Brand EngagementâA Case Study of Customersâ Perception of the Apple Brand in China. (2022). Wu, Rui ; Mlynarski, Jacob ; Sohaib, Muhammad. In: Sustainability. RePEc:gam:jsusta:v:15:y:2022:i:1:p:746-:d:1021522. Full description at Econpapers || Download paper | |
2022 | Green Marketing: Empirische Erkenntnisse zur Konsumentenwahrnehmung von Ãkologie-orientierten Repositionierungsversuchen etablierter Marken. (2022). Hesse, Andreas. In: Wissenschaftliche Schriften des Fachbereichs Wirtschaftswissenschaften. RePEc:zbw:hkowis:362022. Full description at Econpapers || Download paper |
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2021 | Developing brand identities for international new ventures under uncertainty: Decision-making logics and psychic distance. (2021). Kontkanen, Minnie ; Gabrielsson, Peter ; Kusi, Samuel Yaw. In: International Business Review. RePEc:eee:iburev:v:30:y:2021:i:6:s0969593121000743. Full description at Econpapers || Download paper | |
2021 | Adoption of new technologies in developing countries: The case of autonomous car between Vietnam and Colombia. (2021). Salas-Paramo, Jairo ; Escandon-Barbosa, Diana ; Giraldo-Gonzalez, Carlos ; Meneses-Franco, Ana Isabel. In: Technology in Society. RePEc:eee:teinso:v:66:y:2021:i:c:s0160791x21001494. Full description at Econpapers || Download paper | |
2021 | How to understand âsalable fake goodsâ and âunsalable quality goodsâ? An insight from the view of quality responsibility and consumersâ brand loyalty. (2021). Zhang, Chong ; Lev, Benjamin ; Jia, Xiaorong ; Lu, Jintao ; He, Yifan ; Zhao, Min ; Gao, Yangyang. In: Technology in Society. RePEc:eee:teinso:v:67:y:2021:i:c:s0160791x21002682. Full description at Econpapers || Download paper | |
2021 | The Relationship between Consumersâ Characteristics and the Expectations towards a Brandâs Value. (2021). Toborek, Katarzyn ; Wyrwisz, Joanna ; Rzemieniak, Magdalena. In: European Research Studies Journal. RePEc:ers:journl:v:xxiv:y:2021:i:special2:p:264-277. Full description at Econpapers || Download paper | |
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2021 | âWorse Than What I Read?â The External Effect of Review Ratings on the Online Review Generation Process: An Empirical Analysis of Multiple Product Categories Using Amazon.com Review Data. (2021). Polpanumas, Charin ; Joo, Jaewoo ; Park, Young-Joon ; Yoon, Yeujun. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:19:p:10912-:d:647678. Full description at Econpapers || Download paper | |
2021 | Relationship Analysis among Apparel Brand Image, Self-Congruity, and Consumersâ Purchase Intention. (2021). Liu, Chunhong ; Halepoto, Habiba ; Chen, Lihong ; Memon, Hafeezullah ; Du, Qinying ; Yan, Xinfeng ; Kumari, Naveeta. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:22:p:12770-:d:682278. Full description at Econpapers || Download paper | |
2021 | Evidence on the Relationship between Place Attachment and Behavioral Intentions between 2010 and 2021: A Systematic Literature Review. (2021). Weiss, Jan ; Dang, Lisa. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:23:p:13138-:d:689302. Full description at Econpapers || Download paper | |
2021 | A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa. (2021). Hack-Polay, Dieu ; Mahmoud, Ali B ; Fuxman, Leonora ; Mohr, Iris ; Grigoriou, Nicholas. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:5:d:10.1057_s41262-021-00244-8. Full description at Econpapers || Download paper | |
2021 | Brands as personal narratives: learning from userâYouTubeâbrand interactions. (2021). Jassawalla, Avan R ; Sashittal, Hemant C. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:6:d:10.1057_s41262-021-00248-4. Full description at Econpapers || Download paper |
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2020 | Towards an integrated model for the transference of environmental responsibility. (2020). Gilal, Naeem Gul ; Tunio, Muhammad Nawaz ; Channa, Nisar Ahmed. In: Business Strategy and the Environment. RePEc:bla:bstrat:v:29:y:2020:i:6:p:2614-2623. Full description at Econpapers || Download paper | |
2020 | Managing customer reactions to brand deletion in B2B and B2C contexts. (2020). Shah, Purvi. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:57:y:2020:i:c:s0969698920300230. Full description at Econpapers || Download paper | |
2020 | Non-market strategy as a framework for exploring commercial involvement in health policy: A primer. (2020). Sparks, Leigh ; Cummins, Steven ; Eastmure, Elizabeth . In: Social Science & Medicine. RePEc:eee:socmed:v:262:y:2020:i:c:s0277953620304767. Full description at Econpapers || Download paper | |
2020 | Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management. (2020). Ind, Nicholas ; Iglesias, Oriol. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:6:d:10.1057_s41262-020-00205-7. Full description at Econpapers || Download paper | |
2020 | Social media brand engagement in the context of collaborative consumption: the case of AIRBNB. (2020). Guzman, Francisco ; Fernandes, Teresa ; Langaro, Daniela ; Schivinski, Bruno . In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:6:d:10.1057_s41262-020-00207-5. Full description at Econpapers || Download paper | |
2020 | Journal of Brand Management: year end review 2020. (2020). Powell, Shaun M. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:6:d:10.1057_s41262-020-00209-3. Full description at Econpapers || Download paper | |
2020 | Corporate social responsibility and brand passion among consumers: Theory and evidence. (2020). Zhang, NA ; Gong, Zhenxing ; Gilal, Rukhsana Gul ; Channa, Nisar Ahmed. In: Corporate Social Responsibility and Environmental Management. RePEc:wly:corsem:v:27:y:2020:i:5:p:2275-2285. Full description at Econpapers || Download paper |