Peter Goos : Citation Profile

11

H index

13

i10 index

431

Citations

RESEARCH PRODUCTION:

42

Articles

47

Papers

RESEARCH ACTIVITY:

   21 years (2001 - 2022). See details.
   Cites by year: 20
   Journals where Peter Goos has often published
   Relations with other researchers
   Recent citing documents: 32.    Total self citations: 45 (9.45 %)

MORE DETAILS IN:
ABOUT THIS REPORT:

   Permalink: http://citec.repec.org/pgo29
   Updated: 2025-05-17    RAS profile: 2022-08-01    
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Relations with other researchers

Works with:

Authors registered in RePEc who have co-authored more than one work in the last five years with Peter Goos.

Is cited by:

Rose, John (10)

Scarpa, Riccardo (9)

Clark, Christopher (7)

Jensen, Kimberly (7)

Li, Xiaogu (6)

Gao, Zhifeng (5)

Yao, Richard (4)

Cameron, Trudy (4)

Anderson, James (4)

Hinz, Oliver (4)

Bliemer, Michiel (4)

Cites to:

Rose, John (21)

Hensher, David (17)

Bliemer, Michiel (16)

Train, Kenneth (15)

Heckman, James (10)

Scarpa, Riccardo (7)

Rossi, Pauline (6)

ter Weel, Bas (6)

Borghans, Lex (6)

Lancsar, Emily (3)

Cinnirella, Francesco (3)

Main data

Where Peter Goos has published?

Journals with more than one article published# docs
Computational Statistics & Data Analysis7
Journal of the Royal Statistical Society Series C4
Applied Stochastic Models in Business and Industry4
European Journal of Operational Research4
IISE Transactions2
Journal of the American Statistical Association2
Transportation Research Part B: Methodological2
International Journal of Research in Marketing2

Working Papers Series with more than one paper published# docs
Working Papers / University of Antwerp, Faculty of Business and Economics43
Tinbergen Institute Discussion Papers / Tinbergen Institute2

Recent works citing Peter Goos (2025 and 2024)

YearTitle of citing document
2025ARMA-Design: Optimal Treatment Allocation Strategies for A/B Testing in Partially Observable Time Series Experiments. (2025). Kong, Linglong ; Sun, KE ; Zhu, Hongtu ; Shi, Chengchun. In: Papers. RePEc:arx:papers:2408.05342.

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2024Factor selection in screening experiments by aggregation over random models. (2024). Singh, Rakhi ; Stufken, John. In: Computational Statistics & Data Analysis. RePEc:eee:csdana:v:194:y:2024:i:c:s0167947324000240.

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2025Optimal splitk-plot designs. (2025). Goos, Peter ; Born, Mathias. In: Computational Statistics & Data Analysis. RePEc:eee:csdana:v:201:y:2025:i:c:s0167947324001129.

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2024Level overlap and level color coding revisited: Improved attribute attendance and higher choice consistency in discrete choice experiments. (2024). Jonker, Marcel F. In: Journal of choice modelling. RePEc:eee:eejocm:v:52:y:2024:i:c:s1755534524000265.

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2024Collection-disassembly-delivery problem of disassembly centers in a reverse logistics network. (2024). van Woensel, Tom ; Lei, Jieyu ; Che, Ada. In: European Journal of Operational Research. RePEc:eee:ejores:v:313:y:2024:i:2:p:478-493.

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2024A method for evaluating accessibility in transportation problems considering social vulnerability. (2024). Sullivan, James L ; Novak, David C. In: European Journal of Operational Research. RePEc:eee:ejores:v:317:y:2024:i:3:p:646-659.

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2024A matheuristic for integrated medium-term home healthcare planning. (2024). Molenbruch, Yves ; Hirsch, Patrick ; Braekers, Kris ; Ramaekers, Katrien ; Delaet, Arne. In: European Journal of Operational Research. RePEc:eee:ejores:v:319:y:2024:i:2:p:543-556.

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2024Residential renovations: Understanding cost-disruption trade-offs. (2024). Lynch, Muireann ; Curtis, John ; Grilli, Gianluca. In: Energy Policy. RePEc:eee:enepol:v:192:y:2024:i:c:s0301421524002271.

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2024Are consumers “green” enthusiasts or skeptics? Evidence from nontimber forest products. (2024). Zhou, MO ; Paudel, Bindu. In: Forest Policy and Economics. RePEc:eee:forpol:v:168:y:2024:i:c:s1389934124001564.

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2024How much does a higher education in economics cost? DCE evaluation of the individual (dis)utility of studying. (2024). Wincenciak, Leszek ; Grotkowska, Gabriela ; Gajderowicz, Tomasz. In: International Review of Economics Education. RePEc:eee:ireced:v:47:y:2024:i:c:s1477388024000124.

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2024The economic impact of E-commerce on the U.S. airports: Cost savings and productivity growth. (2024). Gao, YI ; Bilotkach, Volodymyr ; Karanki, Fecri ; Lu, Chien-Tsung. In: Journal of Air Transport Management. RePEc:eee:jaitra:v:118:y:2024:i:c:s0969699724000632.

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2025Examining airport agility at air cargo hub airports. (2025). Hiatt, Brian ; Kim, Woongyi ; Hong, Seock-Jin. In: Journal of Air Transport Management. RePEc:eee:jaitra:v:122:y:2025:i:c:s0969699724001753.

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2024Exploring home delivery service attributes: Sustainability versus delivery expectations during the COVID-19 pandemic. (2024). En, Irmak ; Yumurtaca, Iak Zge ; Kotzab, Herbert ; Mena, Carlos. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000651.

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2024A multiobjective approach for weekly Green Home Health Care routing and scheduling problem with care continuity and synchronized services. (2024). Makboul, Salma ; Kharraja, Said ; el Hilali, Ahmed ; Abbassi, Abderrahman. In: Operations Research Perspectives. RePEc:eee:oprepe:v:12:y:2024:i:c:s221471602400006x.

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2024Logistic hubs and support for radical-right populism: Evidence from Italy. (2024). Pontarollo, Nicola ; Cuccu, Liliana. In: European Journal of Political Economy. RePEc:eee:poleco:v:82:y:2024:i:c:s0176268024000247.

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2025Construction of weighted efficiency optimal designs for experiments with mixtures. (2025). Li, Junpeng ; Leng, Wei ; Zhang, Chongqi ; Su, Hongyu. In: Statistics & Probability Letters. RePEc:eee:stapro:v:216:y:2025:i:c:s0167715224002244.

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2024Standing strong? The causal impact of metro stations on service firms’ survival. (2024). Dubé, Jean ; Champagne, Marie-Pier ; Legros, Diego. In: Transportation Research Part A: Policy and Practice. RePEc:eee:transa:v:181:y:2024:i:c:s0965856424000429.

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2024A ridesharing routing problem for airport riders with electric vehicles. (2024). Liu, Zhongshan ; Zhang, LI ; Long, Jiancheng ; Yu, Bin. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:184:y:2024:i:c:s1366554524000607.

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2024From death to birth: Do logistics parks help local renewals in logistics industry?. (2024). Zhu, Shengjun ; He, Canfei ; Fang, Jiawen. In: Transport Policy. RePEc:eee:trapol:v:158:y:2024:i:c:p:148-158.

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2024Residential renovations: understanding cost-disruption trade-offs. (2024). Lynch, Muireann A ; Curtis, John ; Grilli, Gianluca. In: Papers. RePEc:esr:wpaper:wp776.

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2024An Optimal Design through a Compound Criterion for Integrating Extra Preference Information in a Choice Experiment: A Case Study on Moka Ground Coffee. (2024). Berni, Rossella ; Pinelli, Patrizia ; Nikiforova, Nedka Dechkova. In: Stats. RePEc:gam:jstats:v:7:y:2024:i:2:p:32-536:d:1411537.

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2025Optimization of Bio-Brick Composition Using Agricultural Waste: Mechanical Properties and Sustainable Applications. (2025). Jaramillo, Haidee Yulady ; Vasco-Echeverri, Oscar ; Lpez-Barrios, Rafael ; Garca-Len, Ricardo Andrs. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:5:p:1914-:d:1598414.

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2025Tourist Accommodation Choices in Nature-Based Destinations: The Case of Geotourism Destination Kras/Carso. (2025). Sedmak, Gorazd ; Paliska, Dejan. In: Tourism and Hospitality. RePEc:gam:jtourh:v:6:y:2025:i:2:p:52-:d:1619744.

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2024Preference elicitation methods and equivalent income: an overview. (2024). Schokkaert, Erik ; Fleurbaey, Marc ; Decancq, Koen ; da Costa, Shaun. In: Working Papers. RePEc:hdl:wpaper:2409.

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2024Shoot-Silicon-Signal protein to regulate root silicon uptake in rice. (2024). Shinya, Tomonori ; Shao, Ji Feng ; Ma, Jianfeng ; Saitoh, Yasunori ; Watanuki, Shota ; Yamaji, Naoki ; Mitani-Ueno, Namiki ; Fujii, Toshiki. In: Nature Communications. RePEc:nat:natcom:v:15:y:2024:i:1:d:10.1038_s41467-024-55322-7.

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2024The design of welfare: unraveling taxpayers preferences. (2024). Vliet, Olaf ; Fairley, Kim ; Collewet, Marion ; Kessels, Roselinde ; van Vliet, Olaf ; Knoef, Marike. In: OSF Preprints. RePEc:osf:osfxxx:4am7e.

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2024An updated survey of attended home delivery and service problems with a focus on applications. (2024). Vezzali, Dario ; Iori, Manuel ; Cordeau, Jean-Franois. In: Annals of Operations Research. RePEc:spr:annopr:v:343:y:2024:i:2:d:10.1007_s10479-024-06241-9.

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2024Hurricane-Induced Power Disruptions: Household Preferences for Improving Infrastructure Resilience. (2024). Kessels, Roselinde ; Mozumder, Pallab ; Asadi, Mehrnoosh ; Price, James I. In: Economics of Disasters and Climate Change. RePEc:spr:ediscc:v:8:y:2024:i:2:d:10.1007_s41885-024-00145-5.

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2024Farmers’ preferences and willingness to pay for improved irrigation water supply program: a discrete choice experiment. (2024). Moretti, Michele ; Zewdie, Markose Chekol ; Tenessa, Daregot Berihun ; Passel, Steven. In: Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development. RePEc:spr:endesu:v:26:y:2024:i:11:d:10.1007_s10668-023-03759-z.

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2024Design and Analysis of a Microplate Assay in the Presence of Multiple Restrictions on the Randomization. (2024). Haarmans, Manon ; Bishard, Kristina ; Ng, Chee Ping ; Schoen, Eric D ; Bohyn, Alexandre ; Goos, Peter ; Trietsch, Sebastian J. In: Journal of Agricultural, Biological and Environmental Statistics. RePEc:spr:jagbes:v:29:y:2024:i:4:d:10.1007_s13253-023-00570-1.

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2024Crossing incentive alignment and adaptive designs in choice-based conjoint: A fruitful endeavor. (2024). Lichters, Marcel ; Vogt, Bodo ; Bengart, Paul ; Sablotny-Wackershauser, Verena ; Guhl, Daniel. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:52:y:2024:i:3:d:10.1007_s11747-023-00997-5.

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2024One-stage product-line design heuristics: an empirical comparison. (2024). Voekler, Sascha ; Baier, Daniel. In: OR Spectrum: Quantitative Approaches in Management. RePEc:spr:orspec:v:46:y:2024:i:1:d:10.1007_s00291-023-00716-0.

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Works by Peter Goos:

YearTitleTypeCited
2021Twofold Gendered Preferences in the Quantity-Quality Trade-Off Impact the Demographic Transition in Ethiopia In: 2021 Conference, August 17-31, 2021, Virtual.
[Full Text][Citation analysis]		paper0
2005The usefulness of optimal design for generating blocked and split-plot response surface experiments In: Working Papers.
[Full Text][Citation analysis]		paper0
2006Analysis of data from nonorthogonal multi-stratum designs In: Working Papers.
[Full Text][Citation analysis]		paper0
2006A candidate-set-free algorithm for generating D-optimal split-plot designs In: Working Papers.
[Full Text][Citation analysis]		paper3
2007A candidate‐set‐free algorithm for generating D‐optimal split‐plot designs.(2007) In: Journal of the Royal Statistical Society Series C.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 3		article
2006A variable-neighbourhood search algorithm for finding optimal run orders in the presence of serial correlation and time trends In: Working Papers.
[Full Text][Citation analysis]		paper0
2007D-optimal design of split-split-plot experiments In: Working Papers.
[Full Text][Citation analysis]		paper8
2009D-optimal design of split-split-plot experiments.(2009) In: Biometrika.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 8		article
2008An efficient GRASP+VND metaheuristic for the traveling repairman problem In: Working Papers.
[Full Text][Citation analysis]		paper5
2008Staggered designs for experiments with more than one hard-to-change factor In: Working Papers.
[Full Text][Citation analysis]		paper0
2008D-optimal conjoint choice designs with no-choice options for a nested logit model In: Working Papers.
[Full Text][Citation analysis]		paper0
2008Update formulas for split-plot and block designs In: Working Papers.
[Full Text][Citation analysis]		paper2
2010Update formulas for split-plot and block designs.(2010) In: Computational Statistics & Data Analysis.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 2		article
2009Design and analysis of industrial strip-plot experiments In: Working Papers.
[Full Text][Citation analysis]		paper0
2009A metaheuristic for a teaching assistant assignment-routing problem In: Working Papers.
[Full Text][Citation analysis]		paper0
2010Split-plot experiments with factor-dependent whole-plot sizes In: Working Papers.
[Full Text][Citation analysis]		paper1
2010D-optimal and D-efficient equivalent-estimation second-order split-plot designs In: Working Papers.
[Full Text][Citation analysis]		paper3
2010Analyzing categorical data from split-plot and other multi-stratum experiments In: Working Papers.
[Full Text][Citation analysis]		paper0
2010Classification of strength-three multi-level orthogonal arrays In: Working Papers.
[Full Text][Citation analysis]		paper0
2010Prespecified factor-level combinations in the optimal design of mixture-process variable experiments In: Working Papers.
[Full Text][Citation analysis]		paper0
2011Three-level equivalent-estimation split-plot designs based on subset and supplementary difference set designs In: Working Papers.
[Full Text][Citation analysis]		paper0
2013Three-level equivalent-estimation split-plot designs based on subset and supplementary difference set designs.(2013) In: IISE Transactions.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 0		article
2012I-optimal versus D-optimal split-plot response surface designs In: Working Papers.
[Full Text][Citation analysis]		paper5
2012A comparison of partial profile designs for discrete choice experiments with an application in software development In: Working Papers.
[Full Text][Citation analysis]		paper2
2012The accessibility arc upgrading problem In: Working Papers.
[Full Text][Citation analysis]		paper7
2013The accessibility arc upgrading problem.(2013) In: European Journal of Operational Research.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 7		article
2012A simple GRASP+VND for the travelling salesperson problem with hotel selection In: Working Papers.
[Full Text][Citation analysis]		paper1
2012Optimal blocking for general resolution-3 designs In: Working Papers.
[Full Text][Citation analysis]		paper0
2012Orthogonal blocking of regular and non-regular strength-3 designs In: Working Papers.
[Full Text][Citation analysis]		paper0
2013An iterated local search algorithm for the construction of large scale D-optimal experimental designs In: Working Papers.
[Full Text][Citation analysis]		paper0
2013An iterated local search algorithm for the vehicle routing problem with backhauls In: Working Papers.
[Full Text][Citation analysis]		paper10
2014An iterated local search algorithm for the vehicle routing problem with backhauls.(2014) In: European Journal of Operational Research.
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This paper has nother version. Agregated cites: 10		article
2013An argument for preferring Firth bias-adjusted estimates in aggregate and individual-level discrete choice modeling In: Working Papers.
[Full Text][Citation analysis]		paper0
2013Location of logistics companies: A stated preference study to disentangle the impact of accessibility In: Working Papers.
[Full Text][Citation analysis]		paper32
2015Location of logistics companies: a stated preference study to disentangle the impact of accessibility.(2015) In: Journal of Transport Geography.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 32		article
2013Staggered-level designs for response surface modeling In: Working Papers.
[Full Text][Citation analysis]		paper1
2013A discrete choice approach for analysing the airport choice for freighter operations in Europe In: Working Papers.
[Full Text][Citation analysis]		paper1
2013Public preferences for prioritizing preventive and curative health care interventions: A discrete choice experiment In: Working Papers.
[Full Text][Citation analysis]		paper15
2013I-optimal mixture designs In: Working Papers.
[Full Text][Citation analysis]		paper0
2014The multiple travelling salesperson problem with hotel selection In: Working Papers.
[Full Text][Citation analysis]		paper2
2015D- and I-optimal design of mixture experiments in the presence of ingredient availability constraints In: Working Papers.
[Full Text][Citation analysis]		paper1
2015An integrated algorithm for the optimal design of stated choice experiments with partial profiles In: Working Papers.
[Full Text][Citation analysis]		paper5
2016An integrated algorithm for the optimal design of stated choice experiments with partial profiles.(2016) In: Transportation Research Part B: Methodological.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 5		article
2015The future’s so bright, I gotta wear sunscreen: Dispositional optimism and preferences for prioritizing health care In: Working Papers.
[Full Text][Citation analysis]		paper0
2015Two-level orthogonal designs in 24 and 28 runs In: Working Papers.
[Full Text][Citation analysis]		paper0
2016Orthogonal blocking arrangements for 24-run and 28-run two-level designs In: Working Papers.
[Full Text][Citation analysis]		paper0
2016An algorithmic framework for generating optimal two-stratum experimental designs In: Working Papers.
[Full Text][Citation analysis]		paper0
2017An algorithmic framework for generating optimal two-stratum experimental designs.(2017) In: Computational Statistics & Data Analysis.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 0		article
2016Integer programming approaches to find row-column arrangements of two-level orthogonal experimental designs In: Working Papers.
[Full Text][Citation analysis]		paper0
2020Integer programming approaches to find row–column arrangements of two-level orthogonal experimental designs.(2020) In: IISE Transactions.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 0		article
2016Two-level designs constructed by concatenating orthogonal arrays of strenght three In: Working Papers.
[Full Text][Citation analysis]		paper0
2016An integer linear programming approach to find trend-robust run orders of experimental designs In: Working Papers.
[Full Text][Citation analysis]		paper0
2017Projections of definitive screening designs by dropping columns: Selection and evaluation In: Working Papers.
[Full Text][Citation analysis]		paper0
2018A mixed integer optimization approach for model selection in screening experiments In: Working Papers.
[Full Text][Citation analysis]		paper0
2009An Efficient Algorithm for Constructing Bayesian Optimal Choice Designs In: Journal of Business & Economic Statistics.
[Full Text][Citation analysis]		article23
2009Analysis of data from non‐orthogonal multistratum designs in industrial experiments In: Journal of the Royal Statistical Society Series C.
[Full Text][Citation analysis]		article1
2017Bayesian D-optimal choice designs for mixtures In: Journal of the Royal Statistical Society Series C.
[Full Text][Citation analysis]		article0
2014Bayesian D-Optimal Choice Designs for Mixtures.(2014) In: Tinbergen Institute Discussion Papers.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 0		paper
2019Optimal design of experiments for non‐linear response surface models In: Journal of the Royal Statistical Society Series C.
[Full Text][Citation analysis]		article2
2006Optimal versus orthogonal and equivalent‐estimation design of blocked and split‐plot experiments In: Statistica Neerlandica.
[Full Text][Citation analysis]		article3
2001-optimal response surface designs in the presence of random block effects In: Computational Statistics & Data Analysis.
[Full Text][Citation analysis]		article7
2005Model-robust and model-sensitive designs In: Computational Statistics & Data Analysis.
[Full Text][Citation analysis]		article4
2006Blocking response surface designs In: Computational Statistics & Data Analysis.
[Full Text][Citation analysis]		article5
2008Optimal designs for conjoint experiments In: Computational Statistics & Data Analysis.
[Full Text][Citation analysis]		article37
2010Obtaining more information from conjoint experiments by best-worst choices In: Computational Statistics & Data Analysis.
[Full Text][Citation analysis]		article9
2019Using Firths method for model estimation and market segmentation based on choice data In: Journal of choice modelling.
[Full Text][Citation analysis]		article2
2015Home care service planning. The case of Landelijke Thuiszorg In: European Journal of Operational Research.
[Full Text][Citation analysis]		article27
2020A nonlinear multidimensional knapsack problem in the optimal design of mixture experiments In: European Journal of Operational Research.
[Full Text][Citation analysis]		article1
2008Models and optimal designs for conjoint choice experiments including a no-choice option In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article39
2011Individually adapted sequential Bayesian conjoint-choice designs in the presence of consumer heterogeneity In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article15
2019A mixture-amount stated preference study on the mobility budget In: Transportation Research Part A: Policy and Practice.
[Full Text][Citation analysis]		article1
2010Comparing different sampling schemes for approximating the integrals involved in the efficient design of stated choice experiments In: Transportation Research Part B: Methodological.
[Full Text][Citation analysis]		article6
2016The origin–destination airport choice for all-cargo aircraft operations in Europe In: Transportation Research Part E: Logistics and Transportation Review.
[Full Text][Citation analysis]		article11
2002How to Design Nighly Informative and Cost-Efficient Industrial Experimemts In: Review of Business and Economic Literature.
[Full Text][Citation analysis]		article0
2017The Implementation of Social Policy: A Factorial Survey Approach In: Working Papers.
[Full Text][Citation analysis]		paper1
2009Efficient Conjoint Choice Designs in the Presence of Respondent Heterogeneity In: Marketing Science.
[Full Text][Citation analysis]		article25
2011Bayesian Conjoint Choice Designs for Measuring Willingness to Pay In: Environmental & Resource Economics.
[Full Text][Citation analysis]		article20
2010Historical land use change has lowered terrestrial silica mobilization In: Nature Communications.
[Full Text][Citation analysis]		article1
2022Robust dynamic experiments for the precise estimation of respiration and fermentation parameters of fruit and vegetables In: PLOS Computational Biology.
[Full Text][Citation analysis]		article0
2020Optimal Design of Experiments for Hybrid Nonlinear Models, with Applications to Extended Michaelis–Menten Kinetics In: Journal of Agricultural, Biological and Environmental Statistics.
[Full Text][Citation analysis]		article3
2007$$\mathcal{D}$$ -optimal Minimum Support Mixture Designs in Blocks In: Metrika: International Journal for Theoretical and Applied Statistics.
[Full Text][Citation analysis]		article0
2016I-Optimal Design of Mixture Experiments In: Journal of the American Statistical Association.
[Full Text][Citation analysis]		article9
2017Two-Level Orthogonal Screening Designs With 24, 28, 32, and 36 Runs In: Journal of the American Statistical Association.
[Full Text][Citation analysis]		article3
2020Flexible Mixture-Amount Models Using Multivariate Gaussian Processes In: Journal of Business & Economic Statistics.
[Full Text][Citation analysis]		article1
2016Flexible Mixture-Amount Models for Business and Industry using Gaussian Processes In: Tinbergen Institute Discussion Papers.
[Full Text][Citation analysis]		paper0
2011The usefulness of Bayesian optimal designs for discrete choice experiments In: Applied Stochastic Models in Business and Industry.
[Full Text][Citation analysis]		article32
2011Rejoinder: the usefulness of Bayesian optimal designs for discrete choice experiments In: Applied Stochastic Models in Business and Industry.
[Full Text][Citation analysis]		article31
2015An improved two‐stage variance balance approach for constructing partial profile designs for discrete choice experiments In: Applied Stochastic Models in Business and Industry.
[Full Text][Citation analysis]		article8
2019Using mixture‐amount modeling to optimize the advertising media mix and quantify cross‐media synergy for specific target groups In: Applied Stochastic Models in Business and Industry.
[Full Text][Citation analysis]		article0

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