Is this page useful for you? Then, help us to keep the service working. Please have a look to our donations page ... Thanks for your help!!

International Journal of Research in Marketing / Elsevier

Citation Profile [Updated: 2025-11-20 18:08:17]
5 Years H Index
42
Impact Factor (IF)
1.22
5 Years IF
1.46
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
2008 0 0.47 0.59 0 32 32 733 18 26 0 0 14 77.8 18 0.56 0.22
2009 0.5 0.46 0.37 0.5 33 65 1044 24 50 32 16 32 16 17 70.8 5 0.15 0.23
2010 0.51 0.46 0.53 0.51 29 94 924 50 100 65 33 65 33 21 42 6 0.21 0.2
2011 0.55 0.51 0.72 0.67 32 126 698 91 191 62 34 94 63 40 44 2 0.06 0.24
2012 0.74 0.5 0.78 0.74 39 165 820 128 319 61 45 126 93 42 32.8 17 0.44 0.21
2013 0.59 0.54 0.77 0.83 43 208 451 161 480 71 42 165 137 20 12.4 4 0.09 0.24
2014 0.65 0.53 1.16 0.93 41 249 544 290 770 82 53 176 164 53 18.3 9 0.22 0.22
2015 0.6 0.53 1.16 0.95 48 297 576 346 1116 84 50 184 175 71 20.5 14 0.29 0.22
2016 0.71 0.5 1.35 0.99 70 367 859 495 1611 89 63 203 200 65 13.1 14 0.2 0.2
2017 0.78 0.52 1.41 0.93 53 420 803 592 2203 118 92 241 224 95 16 12 0.23 0.21
2018 0.89 0.53 1.42 0.92 39 459 343 650 2853 123 109 255 234 65 10 5 0.13 0.22
2019 0.82 0.54 1.47 0.96 38 497 541 730 3583 92 75 251 242 85 11.6 7 0.18 0.21
2020 1.3 0.64 1.97 1.49 49 546 480 1074 4657 77 100 248 370 108 10.1 11 0.22 0.3
2021 1.86 0.74 2.17 1.78 62 608 302 1321 5978 87 162 249 444 165 12.5 35 0.56 0.27
2022 1.58 0.74 1.91 1.61 66 674 217 1285 7263 111 175 241 389 99 7.7 11 0.17 0.22
2023 0.98 0.7 1.6 1.35 50 724 120 1156 8419 128 125 254 342 107 9.3 18 0.36 0.2
2024 1.22 0.82 1.48 1.46 43 767 28 1135 9554 116 142 265 386 75 6.6 5 0.12 0.24
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12009An empirical comparison of the efficacy of covariance-based and variance-based SEM. (2009). Reinartz, Werner ; Haenlein, Michael ; Henseler, Jorg. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:332-344.

Full description at Econpapers || Download paper

494
22010Innovation diffusion and new product growth models: A critical review and research directions. (2010). Mahajan, Vijay ; Peres, Renana ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:91-106.

Full description at Econpapers || Download paper

239
32017Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45.

Full description at Econpapers || Download paper

208
42017Service-dominant logic 2025. (2017). Vargo, Stephen L ; Lusch, Robert F. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:46-67.

Full description at Econpapers || Download paper

202
52012Drivers of consumer–brand identification. (2012). Ratneshwar, S ; Sen, Sankar ; Stokburger-Sauer, Nicola. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418.

Full description at Econpapers || Download paper

141
62008A multi-stage model of word-of-mouth influence through viral marketing. (2008). Lilien, Gary L ; de Bruyn, Arnaud. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:151-163.

Full description at Econpapers || Download paper

126
72009A new measure of brand personality. (2009). Weijters, Bert ; Geuens, Maggie ; de Wulf, Kristof. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:2:p:97-107.

Full description at Econpapers || Download paper

114
82011Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. (2011). , Tammo ; Frambach, Ruud T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:134-144.

Full description at Econpapers || Download paper

112
92011Willingness to pay for organic products: Differences between virtue and vice foods. (2011). Verhoef, Peter C ; van Doorn, Jenny. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:167-180.

Full description at Econpapers || Download paper

110
102011Agent-based modeling in marketing: Guidelines for rigor. (2011). Rand, William ; Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:181-193.

Full description at Econpapers || Download paper

107
112016Brand value co-creation in a digitalized world: An integrative framework and research implications. (2016). Ramaswamy, Venkat ; Ozcan, Kerimcan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:93-106.

Full description at Econpapers || Download paper

104
122008Measuring the impact of positive and negative word of mouth on brand purchase probability. (2008). Lomax, Wendy ; East, Robert ; Hammond, Kathy. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:215-224.

Full description at Econpapers || Download paper

96
132019The impact of digital transformation on the retailing value chain. (2019). Reinartz, Werner ; Wiegand, Nico ; Imschloss, Monika. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:350-366.

Full description at Econpapers || Download paper

95
142016The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. (2016). Madden, Thomas J ; Hudson, Simon ; Roth, Martin S ; Huang, LI. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:27-41.

Full description at Econpapers || Download paper

82
152009Linking marketing capabilities with profit growth. (2009). Slotegraaf, Rebecca J ; Morgan, Neil A ; Vorhies, Douglas W. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:284-293.

Full description at Econpapers || Download paper

81
162008Do social product features have value to consumers?. (2008). Devinney, Timothy M ; Burke, Paul F ; Auger, Pat ; Louviere, Jordan J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:183-191.

Full description at Econpapers || Download paper

74
172010Are scarce products always more attractive? The interaction of different types of scarcity signals with products suitability for conspicuous consumption. (2010). Huettl, Verena ; Gierl, Heribert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:225-235.

Full description at Econpapers || Download paper

71
182008Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. (2008). Dewitte, Siegfried ; Pandelaere, Mario ; Warlop, Luk ; Cornelissen, Gert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:46-55.

Full description at Econpapers || Download paper

71
192012Identity-based consumer behavior. (2012). Puntoni, Stefano ; Forehand, Mark R ; Warlop, Luk ; Reed, Americus. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:310-321.

Full description at Econpapers || Download paper

70
202018Endogeneity in survey research. (2018). Ghosh, Mrinal ; Sande, Jon Bingen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:2:p:185-204.

Full description at Econpapers || Download paper

70
212014Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. (2014). Neslin, Scott A ; Ailawadi, Kusum L ; Luan, Jackie Y ; Taylor, Gail Ayala. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:156-167.

Full description at Econpapers || Download paper

68
222010The effect of rating scale format on response styles: The number of response categories and response category labels. (2010). Weijters, Bert ; Schillewaert, Niels ; Cabooter, Elke. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:236-247.

Full description at Econpapers || Download paper

66
232019The effect of social networks structure on innovation performance: A review and directions for research. (2019). Peres, Renana ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:3-19.

Full description at Econpapers || Download paper

65
242010Estimating aggregate consumer preferences from online product reviews. (2010). Decker, Reinhold ; Trusov, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:293-307.

Full description at Econpapers || Download paper

64
252008Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping. (2008). Nisol, Patricia ; Campo, Katia ; Gijsbrechts, Els. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:5-21.

Full description at Econpapers || Download paper

63
262010The chilling effects of network externalities. (2010). Goldenberg, Jacob ; Muller, Eitan ; Libai, Barak. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:1:p:4-15.

Full description at Econpapers || Download paper

60
272012Generating global brand equity through corporate social responsibility to key stakeholders. (2012). Tribó, Josep ; Verhoef, Peter ; Tribo, Josep A ; Torres, Anna. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:13-24.

Full description at Econpapers || Download paper

59
282020The future of marketing. (2020). Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:15-26.

Full description at Econpapers || Download paper

59
292016The B2B Knowledge Gap. (2016). Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:543-556.

Full description at Econpapers || Download paper

56
302011Impact of star and movie buzz on motion picture distribution and box office revenue. (2011). Karniouchina, Ekaterina V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:1:p:62-74.

Full description at Econpapers || Download paper

56
312012Marketing activity, blogging and sales. (2012). Manchanda, Puneet ; Onishi, Hiroshi. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:221-234.

Full description at Econpapers || Download paper

55
322016Decomposing the effects of online customer reviews on brand, price, and product attributes. (2016). Natter, Martin ; Reiner, Jochen ; Kostyra, Daniel S ; Klapper, Daniel. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:11-26.

Full description at Econpapers || Download paper

54
332010Motivated Consumer Innovativeness: Concept, measurement, and validation. (2010). Geuens, Maggie ; Vandecasteele, Bert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:308-318.

Full description at Econpapers || Download paper

53
342020Machine learning and AI in marketing – Connecting computing power to human insights. (2020). Ma, Liye ; Sun, Baohong. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:481-504.

Full description at Econpapers || Download paper

51
352010Brand awareness in business markets: When is it related to firm performance?. (2010). Klarmann, Martin ; Schmitt, Jens ; Homburg, Christian. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:201-212.

Full description at Econpapers || Download paper

50
362020Virtual and augmented reality: Advancing research in consumer marketing. (2020). Wedel, Michel ; Zhang, Jie ; Bigne, Enrique. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:443-465.

Full description at Econpapers || Download paper

47
372019Branding in the era of digital (dis)intermediation. (2019). Gielens, Katrijn. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:367-384.

Full description at Econpapers || Download paper

46
382020Brand activism: Does courting controversy help or hurt a brand?. (2020). Mukherjee, Sourjo ; Althuizen, Niek. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:4:p:772-788.

Full description at Econpapers || Download paper

45
392012Consumers use of brands to reflect their actual and ideal selves on Facebook. (2012). Hollenbeck, Candice R ; Kaikati, Andrew M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:395-405.

Full description at Econpapers || Download paper

43
402020Consumer privacy and the future of data-based innovation and marketing. (2020). Goldfarb, Avi ; Tucker, Catherine ; Bleier, Alexander. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:466-480.

Full description at Econpapers || Download paper

43
412016Mapping the customer journey: Lessons learned from graph-based online attribution modeling. (2016). Anderl, Eva ; Schumann, Jan Hendrik ; Becker, Ingo ; von Wangenheim, Florian. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:457-474.

Full description at Econpapers || Download paper

42
422013User-generated versus designer-generated products: A performance assessment at Muji. (2013). Ogawa, Susumu ; Schreier, Martin ; Nishikawa, Hidehiko. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:2:p:160-167.

Full description at Econpapers || Download paper

42
432019Comparing automated text classification methods. (2019). Heitmann, Mark ; Huppertz, Juliana ; Hartmann, Jochen ; Schamp, Christina. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:20-38.

Full description at Econpapers || Download paper

42
442012Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects. (2012). Romani, Simona ; Grappi, Silvia ; Dalli, Daniele. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:55-67.

Full description at Econpapers || Download paper

42
452008Models and optimal designs for conjoint choice experiments including a no-choice option. (2008). Goos, Peter ; Vandebroek, Martina ; Vermeulen, Bart. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:2:p:94-103.

Full description at Econpapers || Download paper

41
462015Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension. (2015). Konu, Umut ; Schepers, Jeroen ; de Keyser, Arne. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:32:y:2015:i:4:p:453-456.

Full description at Econpapers || Download paper

41
472014Reward redemption effects in a loyalty program when customers choose how much and when to redeem. (2014). Fok, Dennis ; Verhoef, Peter C ; Dorotic, Matilda. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:4:p:339-355.

Full description at Econpapers || Download paper

40
482017Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. (2017). Hennig-Thurau, Thorsten ; Wiertz, Caroline ; Marchand, Andre. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:336-354.

Full description at Econpapers || Download paper

39
492010Dimensions of fit between a brand and a social cause and their influence on attitudes. (2010). Zdravkovic, Srdan ; Stanley, Sarah M ; Magnusson, Peter. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:151-160.

Full description at Econpapers || Download paper

39
502012The performance of global brands in the 2008 financial crisis: A test of two brand value measures. (2012). Mazvancheryl, Sanal K ; Johansson, Johny K ; Dimofte, Claudiu V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:235-245.

Full description at Econpapers || Download paper

39
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12009An empirical comparison of the efficacy of covariance-based and variance-based SEM. (2009). Reinartz, Werner ; Haenlein, Michael ; Henseler, Jorg. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:332-344.

Full description at Econpapers || Download paper

114
22017Service-dominant logic 2025. (2017). Vargo, Stephen L ; Lusch, Robert F. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:46-67.

Full description at Econpapers || Download paper

71
32017Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45.

Full description at Econpapers || Download paper

65
42019The impact of digital transformation on the retailing value chain. (2019). Reinartz, Werner ; Wiegand, Nico ; Imschloss, Monika. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:350-366.

Full description at Econpapers || Download paper

51
52012Drivers of consumer–brand identification. (2012). Ratneshwar, S ; Sen, Sankar ; Stokburger-Sauer, Nicola. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418.

Full description at Econpapers || Download paper

38
62020Brand activism: Does courting controversy help or hurt a brand?. (2020). Mukherjee, Sourjo ; Althuizen, Niek. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:4:p:772-788.

Full description at Econpapers || Download paper

37
72018Endogeneity in survey research. (2018). Ghosh, Mrinal ; Sande, Jon Bingen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:2:p:185-204.

Full description at Econpapers || Download paper

36
82019The effect of social networks structure on innovation performance: A review and directions for research. (2019). Peres, Renana ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:3-19.

Full description at Econpapers || Download paper

34
92010Innovation diffusion and new product growth models: A critical review and research directions. (2010). Mahajan, Vijay ; Peres, Renana ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:91-106.

Full description at Econpapers || Download paper

32
102020The future of marketing. (2020). Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:15-26.

Full description at Econpapers || Download paper

31
112023On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice. (2023). Peres, Renana ; Schreier, Martin ; Schweidel, David ; Sorescu, Alina. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:2:p:269-275.

Full description at Econpapers || Download paper

29
122020Machine learning and AI in marketing – Connecting computing power to human insights. (2020). Ma, Liye ; Sun, Baohong. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:481-504.

Full description at Econpapers || Download paper

27
132011Willingness to pay for organic products: Differences between virtue and vice foods. (2011). Verhoef, Peter C ; van Doorn, Jenny. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:167-180.

Full description at Econpapers || Download paper

26
142016Brand value co-creation in a digitalized world: An integrative framework and research implications. (2016). Ramaswamy, Venkat ; Ozcan, Kerimcan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:93-106.

Full description at Econpapers || Download paper

26
152020Virtual and augmented reality: Advancing research in consumer marketing. (2020). Wedel, Michel ; Zhang, Jie ; Bigne, Enrique. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:443-465.

Full description at Econpapers || Download paper

26
162020Consumer privacy and the future of data-based innovation and marketing. (2020). Goldfarb, Avi ; Tucker, Catherine ; Bleier, Alexander. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:466-480.

Full description at Econpapers || Download paper

25
172010Are scarce products always more attractive? The interaction of different types of scarcity signals with products suitability for conspicuous consumption. (2010). Huettl, Verena ; Gierl, Heribert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:225-235.

Full description at Econpapers || Download paper

23
182011Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. (2011). , Tammo ; Frambach, Ruud T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:134-144.

Full description at Econpapers || Download paper

23
192019Comparing automated text classification methods. (2019). Heitmann, Mark ; Huppertz, Juliana ; Hartmann, Jochen ; Schamp, Christina. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:20-38.

Full description at Econpapers || Download paper

20
202019Branding in the era of digital (dis)intermediation. (2019). Gielens, Katrijn. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:367-384.

Full description at Econpapers || Download paper

19
212016The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. (2016). Madden, Thomas J ; Hudson, Simon ; Roth, Martin S ; Huang, LI. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:27-41.

Full description at Econpapers || Download paper

18
222018Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands. (2018). Hennig-Thurau, Thorsten ; Hansen, Nele ; Kupfer, Ann-Kristin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:4:p:557-574.

Full description at Econpapers || Download paper

17
232022How, why, and when disclosure type matters for influencer marketing. (2022). Karagur, Zeynep ; Klein, Kristina ; Becker, Jan-Michael ; Edeling, Alexander. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:2:p:313-335.

Full description at Econpapers || Download paper

17
242021Emotional support from a digital assistant in technology-mediated services: Effects on customer satisfaction and behavioral persistence. (2021). Gelbrich, Katja ; Hagel, Julia ; Orsingher, Chiara. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:176-193.

Full description at Econpapers || Download paper

17
252020Seeing brands as humans: Development and validation of a brand anthropomorphism scale. (2020). Aroean, Lukman ; Pillai, Kishore Gopalakrishna ; Golossenko, Artyom. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:4:p:737-755.

Full description at Econpapers || Download paper

16
262021The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems. (2021). Verleye, Katrien ; Henkens, Bieke ; Lariviere, Bart. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:425-447.

Full description at Econpapers || Download paper

16
272020Retailing and retailing research in the age of big data analytics. (2020). Dekimpe, Marnik G. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:3-14.

Full description at Econpapers || Download paper

16
282019Video mining: Measuring visual information using automatic methods. (2019). Wang, Xin ; Li, XI ; Shi, Mengze. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:2:p:216-231.

Full description at Econpapers || Download paper

16
292023More than a Feeling: Accuracy and Application of Sentiment Analysis. (2023). Heitmann, Mark ; Hartmann, Jochen ; Schamp, Christina ; Siebert, Christian. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:1:p:75-87.

Full description at Econpapers || Download paper

16
302011Impact of star and movie buzz on motion picture distribution and box office revenue. (2011). Karniouchina, Ekaterina V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:1:p:62-74.

Full description at Econpapers || Download paper

16
312016The B2B Knowledge Gap. (2016). Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:543-556.

Full description at Econpapers || Download paper

16
322008A multi-stage model of word-of-mouth influence through viral marketing. (2008). Lilien, Gary L ; de Bruyn, Arnaud. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:151-163.

Full description at Econpapers || Download paper

16
332022Collecting samples from online services: How to use screeners to improve data quality. (2022). Luong, Vinh ; Ford, John B ; Babin, Barry J ; Arndt, Aaron D. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:1:p:117-133.

Full description at Econpapers || Download paper

16
342010The effect of rating scale format on response styles: The number of response categories and response category labels. (2010). Weijters, Bert ; Schillewaert, Niels ; Cabooter, Elke. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:236-247.

Full description at Econpapers || Download paper

15
352008Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. (2008). Dewitte, Siegfried ; Pandelaere, Mario ; Warlop, Luk ; Cornelissen, Gert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:46-55.

Full description at Econpapers || Download paper

15
362022Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions. (2022). Gupta, Shaphali ; Arunachalam, S ; Welden, Roman B ; Varadarajan, Rajan ; Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:2:p:482-501.

Full description at Econpapers || Download paper

15
372011Agent-based modeling in marketing: Guidelines for rigor. (2011). Rand, William ; Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:181-193.

Full description at Econpapers || Download paper

15
382012Identity-based consumer behavior. (2012). Puntoni, Stefano ; Forehand, Mark R ; Warlop, Luk ; Reed, Americus. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:310-321.

Full description at Econpapers || Download paper

15
392018Extracting brand information from social networks: Integrating image, text, and social tagging data. (2018). Decker, Reinhold ; Klostermann, Jan ; Boger, Daniel ; Plumeyer, Anja. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:4:p:538-556.

Full description at Econpapers || Download paper

15
402022An empirical comparison of machine learning methods for text-based sentiment analysis of online consumer reviews. (2022). Deng, Yiting ; Singh, Sameer ; Currim, Imran S ; Alantari, Huwail J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:1:p:1-19.

Full description at Econpapers || Download paper

14
412009Linking marketing capabilities with profit growth. (2009). Slotegraaf, Rebecca J ; Morgan, Neil A ; Vorhies, Douglas W. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:284-293.

Full description at Econpapers || Download paper

14
422016On-demand streaming services and music industry revenues — Insights from Spotifys market entry. (2016). Wlomert, Nils ; Papies, Dominik. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:2:p:314-327.

Full description at Econpapers || Download paper

14
432010Brand awareness in business markets: When is it related to firm performance?. (2010). Klarmann, Martin ; Schmitt, Jens ; Homburg, Christian. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:201-212.

Full description at Econpapers || Download paper

14
442021Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance. (2021). Robiady, Nurlita Devian ; Windasari, Nila Armelia ; Nita, Arfenia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:492-500.

Full description at Econpapers || Download paper

14
452019Modeling the relationship between firm and user generated content and the stages of the marketing funnel. (2019). O'Connor, Peter ; Kumar, Ashish ; Colicev, Anatoli. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:100-116.

Full description at Econpapers || Download paper

14
462009A new measure of brand personality. (2009). Weijters, Bert ; Geuens, Maggie ; de Wulf, Kristof. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:2:p:97-107.

Full description at Econpapers || Download paper

13
472023How can non-fungible tokens bring value to brands. (2023). Colicev, Anatoli. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:1:p:30-37.

Full description at Econpapers || Download paper

13
482021Content analysis of fake consumer reviews by survey-based text categorization. (2021). Moon, Sangkil ; Kim, Moon-Yong ; Iacobucci, Dawn. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:343-364.

Full description at Econpapers || Download paper

13
492014Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. (2014). Neslin, Scott A ; Ailawadi, Kusum L ; Luan, Jackie Y ; Taylor, Gail Ayala. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:156-167.

Full description at Econpapers || Download paper

13
502022Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities. (2022). Reinartz, Werner ; Kopalle, Praveen K ; Gangwar, Manish ; Ramachandran, Divya ; Rindfleisch, Aric ; Kaplan, Andreas. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:2:p:522-540.

Full description at Econpapers || Download paper

13
Citing documents used to compute impact factor: 142
YearTitle
2024The role of CEO regulatory focus in increasing or reducing corporate carbon emissions. (2024). Fischerkreer, Denise ; Wagner, Andreas. In: Business Strategy and the Environment. RePEc:bla:bstrat:v:33:y:2024:i:2:p:1051-1065.

Full description at Econpapers || Download paper

2024How environmental concerns influence consumers€™ anticipated emotions towards sustainable consumption: The moderating role of regulatory focus. (2024). Maduku, Daniel K. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003442.

Full description at Econpapers || Download paper

2024Unlocking the impact of digital technology progress and entry dynamics on firms total factor productivity in Chinese industries. (2024). Zhao, Xin ; Liu, Xiaoqian ; Pan, Junyu ; Cifuentes-Faura, Javier. In: Global Finance Journal. RePEc:eee:glofin:v:60:y:2024:i:c:s1044028324000292.

Full description at Econpapers || Download paper

2024Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention. (2024). Tang, YI ; Gu, Flora F ; Leung, Fine F ; Wang, Danny T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:2:p:362-382.

Full description at Econpapers || Download paper

2024Does CEO temporal myopia always lead to firm short-termism? The critical role of CEO optimism and perceived opportunity costs. (2024). Wang, Xinchun. In: Journal of Business Research. RePEc:eee:jbrese:v:180:y:2024:i:c:s0148296324002431.

Full description at Econpapers || Download paper

2024Management myopia and corporate innovation in China: Focus on the moderating role of equity incentives. (2024). Li, NA ; Zhang, Xiu-e, . In: International Review of Financial Analysis. RePEc:eee:finana:v:96:y:2024:i:pb:s1057521924006653.

Full description at Econpapers || Download paper

2024Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth. (2024). Maiberger, Tobias ; Koschate-Fischer, Nicole ; Schindler, David. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:52:y:2024:i:1:d:10.1007_s11747-023-00932-8.

Full description at Econpapers || Download paper

2024Neuroticism and the sales profession. (2024). Habel, Johannes ; Kadi-Maglajli, Selma ; Hartmann, Nathaniel N ; de Jong, AD ; Zacharias, Nicolas A ; Kosse, Fabian. In: Organizational Behavior and Human Decision Processes. RePEc:eee:jobhdp:v:184:y:2024:i:c:s0749597824000451.

Full description at Econpapers || Download paper

2024Corporate sustainability research in marketing: Mapping progress and broadening our perspective. (2024). Pfarrer, Michael D ; Hulland, John ; Bendle, Neil T ; Kim, Youngtak M. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:52:y:2024:i:5:d:10.1007_s11747-024-01050-9.

Full description at Econpapers || Download paper

2024Weathering the crash: Do customer-company relationships pay off during economic crises?. (2024). Sharma, Udit ; Morgeson, Forrest V ; Tomas, G ; Ruvio, Ayalla ; Pansari, Anita ; Wu, Xiaoxu. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:52:y:2024:i:2:d:10.1007_s11747-023-00947-1.

Full description at Econpapers || Download paper

2024Social commerce and buying intention post COVID-19: Evidence from a hybrid approach based on SEM €“ fsQCA. (2024). Alrawad, Mahmaod ; Elshaer, Ibrahim A ; Lutfi, Abdalwali. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923002990.

Full description at Econpapers || Download paper

2024The empirical study of digital marketing strategy and performance in small and medium-sized enterprises (SMEs). (2024). Botella-Carrubi, Dolores ; Blanco-Gonzalez, Cristina ; Wu, Chih-Wen. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:200:y:2024:i:c:s0040162523008272.

Full description at Econpapers || Download paper

2024Customer churn prediction using a novel meta-classifier: an investigation on transaction, Telecommunication and customer churn datasets. (2024). Hosseini, Monireh ; Ehsani, Fatemeh. In: Journal of Combinatorial Optimization. RePEc:spr:jcomop:v:48:y:2024:i:1:d:10.1007_s10878-024-01196-w.

Full description at Econpapers || Download paper

2024Digital technology innovation and synergy of pollution control and carbon reduction: empirical evidence from digital patents in Chinese cities. (2024). Nie, Changfei ; Feng, Yuan ; Li, Ying. In: Economic Change and Restructuring. RePEc:kap:ecopln:v:57:y:2024:i:6:d:10.1007_s10644-024-09813-8.

Full description at Econpapers || Download paper

2024Digital transformation and firms’ bargaining power: Evidence from China. (2024). Zhu, Yongyi ; Yu, DI. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003552.

Full description at Econpapers || Download paper

2024Barriers and Strategies for Digital Marketing and Smart Delivery in Urban Courier Companies in Developing Countries. (2024). Molina-Romero, Schneyder ; Boom-Crcamo, Efrain ; Galindo-Angulo, Cesar ; Restrepo, Mara Mar. In: Journal of the Knowledge Economy. RePEc:spr:jknowl:v:15:y:2024:i:4:d:10.1007_s13132-024-01823-1.

Full description at Econpapers || Download paper

2024Growth hacking: A critical review to clarify its meaning and guide its practical application. (2024). Santoro, Gabriele ; Bargoni, Augusto ; Petruzzelli, Antonio Messeni ; Ferraris, Alberto. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:200:y:2024:i:c:s0040162523007965.

Full description at Econpapers || Download paper

2024Household and retail panel data in retailing research: Time for a renaissance?. (2024). Dekimpe, Marnik G ; van Heerde, Harald J. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:1:p:104-113.

Full description at Econpapers || Download paper

2024The contingent effects of innovative digital sales technologies on B2B firms’ financial performance. (2024). Haumann, Till ; Alavi, Sascha ; Oproiescu, Alexandru Ionut ; Schmitz, Christian ; Wieseke, Jan ; Friess, Maximilian. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:4:p:703-723.

Full description at Econpapers || Download paper

2024Digital economy and urban economic resilience: The mediating role of technological innovation and entrepreneurial vitality. (2024). Zhou, Ping ; Xiao, Suping ; Wong, Sike. In: PLOS ONE. RePEc:plo:pone00:0303782.

Full description at Econpapers || Download paper

2024What drives blockchain technology adoption in the online advertising ecosystem? An interview study into stakeholders’ perspectives. (2024). Strycharz, Joanna ; van Noort, Guda ; van Reijmersdal, Eva A ; Antsipava, Dasha. In: Journal of Business Research. RePEc:eee:jbrese:v:171:y:2024:i:c:s0148296323007403.

Full description at Econpapers || Download paper

2024Unveiling insights from online shopping carnivals: A pre-vs-post analysis. (2024). Zhao, Xuan ; Tian, Xin ; Zhou, Xiaoyang ; Zhu, Jiayi. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698923004125.

Full description at Econpapers || Download paper

2024How is retargeting related to purchase incidence, channel choice, and purchase quantity?. (2024). Dhar, Tirtha ; Mark, Tanya ; Verhoef, Peter C ; Lemon, Katherine N. In: Marketing Letters. RePEc:kap:mktlet:v:35:y:2024:i:2:d:10.1007_s11002-023-09693-4.

Full description at Econpapers || Download paper

2024Unveiling the web of interactions: Analyzing dynamic customer engagements across multiple websites. (2024). Kannan, P K ; Lim, Hyungsoo ; Kim, Chul. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003400.

Full description at Econpapers || Download paper

2024Do political conflicts influence daily consumption choices? Evidence from US-China relations. (2024). Jurgensmeier, Lukas ; Proffen, Celina. In: Journal of Economic Behavior & Organization. RePEc:eee:jeborg:v:220:y:2024:i:c:p:660-674.

Full description at Econpapers || Download paper

2024Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi. (2024). Garca-Madariaga, Jess ; Lpez, Francis Blasco ; Manzano, Joaquin Aldas ; Virto, Nuria Recuero. In: SAGE Open. RePEc:sae:sagope:v:14:y:2024:i:3:p:21582440241271901.

Full description at Econpapers || Download paper

2024The impact of Janus fit brand extensions on perceived brand innovativeness. (2024). Falana, Wuraola Oluwabukola ; Frosen, Johanna ; Aspara, Jaakko. In: Journal of Business Research. RePEc:eee:jbrese:v:179:y:2024:i:c:s0148296324001784.

Full description at Econpapers || Download paper

2024The thousand faces of beauty: How credible storytelling unlocks disability representation in inclusive luxury fashion branding. (2024). Lee, Zoe ; Syed, Sharifah Faridah ; Gambetti, Rossella. In: Journal of Business Research. RePEc:eee:jbrese:v:181:y:2024:i:c:s0148296324002480.

Full description at Econpapers || Download paper

2024What drives consumers towards shared luxury services? A comparison of sequential versus simultaneous sharing. (2024). Semaan, Rania W ; Christodoulides, George ; Stathopoulou, Anastasia ; Boukis, Achilleas. In: Journal of Business Research. RePEc:eee:jbrese:v:177:y:2024:i:c:s0148296324001383.

Full description at Econpapers || Download paper

2024High-end fashion as a social phenomenon: Exploring the perceptions of designers and consumers. (2024). Pedro, Yael ; Correia, Sandra Maria ; Friedmann, Enav. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001735.

Full description at Econpapers || Download paper

2024Separating substitution and psychological effects of price with a two-step conjoint approach: Application to luxury goods. (2024). Yao, Yao ; Yang, Sha ; Sudhir, K. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:2:p:344-361.

Full description at Econpapers || Download paper

2024Luxury branding and the creator Economy: Emerging challenges and future avenues. (2024). Wang, Yajin ; Weijo, Henri ; Prandelli, Emanuela. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:455-467.

Full description at Econpapers || Download paper

2024Housing choice in an evolving remote work landscape. (2024). Bhat, Chandra R ; Mondal, Aupal ; Haddad, Angela J ; Robbennolt, Dale. In: Transportation Research Part A: Policy and Practice. RePEc:eee:transa:v:190:y:2024:i:c:s0965856424003331.

Full description at Econpapers || Download paper

2024The role of services in creating brand loyalty for B2B manufacturers. (2024). Roper, Stuart ; Ashman, Rachel ; Raddats, Chris. In: Journal of Business Research. RePEc:eee:jbrese:v:174:y:2024:i:c:s0148296324000109.

Full description at Econpapers || Download paper

2024The role of performance reward discrepancies in driving dealers’ servitization. (2024). Dong, Maggie Chuoyan ; Wang, Peng. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:4:p:671-686.

Full description at Econpapers || Download paper

2024How do consumers€™ attitudes differ across their basic characteristics toward live-streaming commerce of green agricultural products: A preliminary exploration based on correspondence analysis, logistic regression and decision tree. (2024). Wang, Ying ; Fang, Lin ; Pan, Jialing ; Lan, Jiahui. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924002182.

Full description at Econpapers || Download paper

2024Consumer purchase intention toward POI-retailers in cross-border E-commerce: An integration of technology acceptance model and commitment-trust theory. (2024). Wistedt, Ugn. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003114.

Full description at Econpapers || Download paper

2024Cross-cultural exploration of determinants of e-commerce adoption: Perspectives from logistics service quality and payment driver. (2024). Wang, Xue-Qin ; Kim, Thai-Young ; Choi, Dong-Hyun ; el Aissoug, Chaimaa. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003291.

Full description at Econpapers || Download paper

2024What determines consumers’ purchasing behavioral intention on social commerce platforms: introducing consumer credit to TPB. (2024). Zhang, Dehua ; Lou, Sha. In: Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development. RePEc:spr:endesu:v:26:y:2024:i:5:d:10.1007_s10668-023-04210-z.

Full description at Econpapers || Download paper

2024Too much, too little? A CBC approach accounting for screening from both sides. (2024). Baumgartner, Bernhard ; Wamhoff, Lisa. In: Journal of choice modelling. RePEc:eee:eejocm:v:53:y:2024:i:c:s175553452400040x.

Full description at Econpapers || Download paper

2024Blockchain-Based Ad Auctions and Bayesian Persuasion: An Analysis of Advertiser Behavior. (2024). Li, Xinyu. In: Papers. RePEc:arx:papers:2410.07392.

Full description at Econpapers || Download paper

2024AI-Driven Financial Analysis: Exploring ChatGPT’s Capabilities and Challenges. (2024). Sun, Zhiyue ; Liu, Lixian ; Xu, Kunpeng ; Chen, Chao. In: IJFS. RePEc:gam:jijfss:v:12:y:2024:i:3:p:60-:d:1423687.

Full description at Econpapers || Download paper

2024Unstructured data research in business: Toward a structured approach. (2024). el Kihal, Siham ; Kubler, Raoul ; Padigar, Manjunath ; Wieringa, Jaap E ; de Haan, Evert. In: Journal of Business Research. RePEc:eee:jbrese:v:177:y:2024:i:c:s0148296324001590.

Full description at Econpapers || Download paper

2024Sentiment Analysis in the Age of Generative AI. (2024). Hartmann, Jochen ; Krugmann, Jan Ole. In: Customer Needs and Solutions. RePEc:spr:custns:v:11:y:2024:i:1:d:10.1007_s40547-024-00143-4.

Full description at Econpapers || Download paper

2024Why advertisers should embrace event typicality and maximize leveraging of major events. (2024). Mazodier, Marc ; Carrillat, Franois A ; Eckert, Christine. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:52:y:2024:i:6:d:10.1007_s11747-024-01012-1.

Full description at Econpapers || Download paper

2024Examining the bidirectional ripple effects in the NFT markets: Risky center or hedging center?. (2024). Du, Yuting ; Zhang, XU ; Naeem, Muhammad Abubakr ; Rauf, Abdul. In: Journal of Behavioral and Experimental Finance. RePEc:eee:beexfi:v:41:y:2024:i:c:s2214635024000194.

Full description at Econpapers || Download paper

2024Relationship between the popularity of a platform and the price of NFT assets. (2024). Mikhaylov, Alexey ; Chang, Tsangyao. In: Finance Research Letters. RePEc:eee:finlet:v:61:y:2024:i:c:s1544612324000874.

Full description at Econpapers || Download paper

2024Unveiling the aesthetic “wow factor”: The role of aesthetic incongruity and image quality in NFT art valuation with computer vision. (2024). Ren, Jing ; Guo, Jiancang ; Ding, Ding ; Guan, Chong. In: Electronic Markets. RePEc:spr:elmark:v:34:y:2024:i:1:d:10.1007_s12525-024-00722-2.

Full description at Econpapers || Download paper

2024What is holding private label back in the United States and in emerging markets?. (2024). , Jan-Benedict. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:1:p:56-69.

Full description at Econpapers || Download paper

2024Perceived Quality and Satisfaction Regarding Private Labels in Romanian Retail. (2024). Vlad, Rosca ; Stefana, Pop ; Helmut, Dragomir. In: Proceedings of the International Conference on Business Excellence. RePEc:vrs:poicbe:v:18:y:2024:i:1:p:2274-2282:n:1027.

Full description at Econpapers || Download paper

2024Decomposing cross-channel advertising support of retailer price promotions. (2024). Dost, Florian ; Maier, Erik. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:3:p:362-381.

Full description at Econpapers || Download paper

2024Cross-cultural differences in the effects of the ambient scent on in-store behavior: the role of companionship. (2024). Chatterjee, Shuvam ; Bryla, Pawel ; Saleh, Mahmoud Ibraheam. In: DECISION: Official Journal of the Indian Institute of Management Calcutta. RePEc:spr:decisn:v:51:y:2024:i:3:d:10.1007_s40622-024-00400-4.

Full description at Econpapers || Download paper

2024Fighting against de-pooling effect of airport advertising spaces: A supply chain perspective. (2024). Xiao, Yongbo ; Yang, Jun ; Mu, Jianliang ; Zhao, Cui. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:186:y:2024:i:c:s1366554524001182.

Full description at Econpapers || Download paper

2024Deploying artificial intelligence in services to AID vulnerable consumers. (2024). Puntoni, Stefano ; Williams, Gizem Yalcin ; Hermann, Erik. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:52:y:2024:i:5:d:10.1007_s11747-023-00986-8.

Full description at Econpapers || Download paper

2024Hybrid Adaptive Systems. (2024). Nieken, Petra ; Nafziger, Julia ; Pfeiffer, Jella ; Puppe, Clemens ; Benke, Ivo ; Putze, Felix ; Knierim, Michael ; Scheibehenne, Benjamin ; Adam, Marc ; Schultz, Tanja ; Beigl, Michael ; Weinhardt, Christof ; Dorner, Verena ; Ebner-Priemer, Ulrich ; Herrmann, Manfred ; Klarmann, Martin ; Maedche, Alexander. In: Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK. RePEc:spr:binfse:v:66:y:2024:i:2:d:10.1007_s12599-024-00861-y.

Full description at Econpapers || Download paper

2024Handwritten or machine-written? How typeface affects consumer forgiveness for brand failures. (2024). Xie, Scheng ; Wei, Haiying. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002340.

Full description at Econpapers || Download paper

2024Beyond economic convenience: Unveiling the motives for engaging in food sharing initiatives. (2024). Mason, Michela Cesarina ; Chierici, Roberto ; Mazzucchelli, Alice ; Zamparo, Gioele ; Bosisio, Jessica. In: Technovation. RePEc:eee:techno:v:138:y:2024:i:c:s016649722400169x.

Full description at Econpapers || Download paper

2024The effect of customer engagement on customer loyalty: indication from the insurance industry in Jordan. (2024). Mohamad, Raed Ibrahim ; Bayram, Pelin. In: Journal of Financial Services Marketing. RePEc:pal:jofsma:v:29:y:2024:i:2:d:10.1057_s41264-023-00216-w.

Full description at Econpapers || Download paper

2024No time to lie: Examining the identity of pro-vaccination and anti-vaccination supporters through user-generated content. (2024). Kadi-Maglajli, Selma ; Pantano, Eleonora ; Lages, Cristiana R. In: Social Science & Medicine. RePEc:eee:socmed:v:347:y:2024:i:c:s0277953624001655.

Full description at Econpapers || Download paper

2024Reported and communicated shifts in strategic emphasis and firm performance. (2024). Wiesel, Thorsten ; Gensler, Sonja ; Oehring, Karlo. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:2:p:220-240.

Full description at Econpapers || Download paper

2024Using machine learning to develop customer insights from user-generated content. (2024). Laukkanen, Tommi ; Mustak, Mekhail ; Aleem, Majid ; Pl, Loc ; Hollebeek, Linda D ; Hallikainen, Heli. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003308.

Full description at Econpapers || Download paper

2024The investigation of green purchasing behavior in China: A conceptual model based on the theory of planned behavior and self-determination theory. (2024). Wang, Ying ; Zhao, Jincan ; Pan, Jialing. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004186.

Full description at Econpapers || Download paper

2024Antecedents and consequences of perceived helpfulness of extremely positive and exaggerated reviews. (2024). Romn, Sergio ; Riquelme, Isabel P ; Iacobucci, Dawn. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924002030.

Full description at Econpapers || Download paper

2024Digital human calls you dear: How do customers respond to virtual streamers€™ social-oriented language in e-commerce livestreaming? A stereotyping perspective. (2024). Wu, Zhiqiang ; Yao, Ruiqi ; Sun, Hua ; Qi, Guijie ; Sheng, Dongfang. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001681.

Full description at Econpapers || Download paper

2024Beyond the snafu: Research directions in customer experience-led business transformation. (2024). van Vaerenbergh, Yves ; de Keyser, Arne. In: AMS Review. RePEc:spr:amsrev:v:14:y:2024:i:1:d:10.1007_s13162-024-00279-5.

Full description at Econpapers || Download paper

2024Stand out or fit in: Understanding consumer minimalism from a social comparison perspective. (2024). Chen, Siyun ; Kou, Sining ; Lv, Linxiang. In: Journal of Business Research. RePEc:eee:jbrese:v:170:y:2024:i:c:s0148296323006665.

Full description at Econpapers || Download paper

2024Better or different? How mimicry by social groups shapes consumers’ preference for differentiated brands. (2024). Jiang, Xia ; Yao, Qing ; Deng, Fengyi ; Yang, Defeng. In: Journal of Brand Management. RePEc:pal:jobman:v:31:y:2024:i:5:d:10.1057_s41262-024-00354-z.

Full description at Econpapers || Download paper

2024Consumer attitudes toward AI-generated ads: Appeal types, self-efficacy and AI’s social role. (2024). Li, Binglian ; Hill, Sally Rao ; Wang, Haizhong ; Chen, Yaqi. In: Journal of Business Research. RePEc:eee:jbrese:v:185:y:2024:i:c:s0148296324003710.

Full description at Econpapers || Download paper

2024Travel photography is important to me! The impact of merchants photo editing behavior on destination clothes rental intention. (2024). Wang, Yuchen ; Guo, Rui. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s096969892400300x.

Full description at Econpapers || Download paper

2024Its here to stay: Lessons, reflections, and visions on digital transformation amid public crisis. (2024). Huong, Thi Thanh ; Leonidou, Leonidas C ; He, Guojun Sawyer. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:206:y:2024:i:c:s0040162524003536.

Full description at Econpapers || Download paper

2024In a world of Open Finance, are customers willing to share data? An analysis of the data-driven insurance business. (2024). Grassi, Laura. In: Eurasian Business Review. RePEc:spr:eurasi:v:14:y:2024:i:3:d:10.1007_s40821-024-00263-w.

Full description at Econpapers || Download paper

2024Economic consequences of online tracking restrictions: Evidence from cookies. (2024). Skiera, Bernd ; Miller, Klaus M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:2:p:241-264.

Full description at Econpapers || Download paper

2024Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications. (2024). Boot, Tom ; Verhoef, Peter C ; Wieringa, Jaap E ; Ponte, Gilian R. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:529-546.

Full description at Econpapers || Download paper

2024Unveiling impact dynamics: Discriminatory brand advertisements, stress response, and the call for ethical marketing practices. (2024). Weiss-Sidi, Merav ; Friedmann, Enav ; Solodoha, Eliran. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001474.

Full description at Econpapers || Download paper

2024Artificial Intelligence, Digital Trends and Globalization: Future Research Trends. (2024). Ratten, Vanessa. In: FIIB Business Review. RePEc:sae:fbbsrw:v:13:y:2024:i:3:p:286-293.

Full description at Econpapers || Download paper

2024Freedom from interference: Decisional privacy as a dimension of consumer privacy online. (2024). Bjorlo, Lena V. In: AMS Review. RePEc:spr:amsrev:v:14:y:2024:i:1:d:10.1007_s13162-024-00273-x.

Full description at Econpapers || Download paper

2024Artificial intelligence and consumer behavior: From predictive to generative AI. (2024). Puntoni, Stefano ; Hermann, Erik. In: Journal of Business Research. RePEc:eee:jbrese:v:180:y:2024:i:c:s0148296324002248.

Full description at Econpapers || Download paper

2024AI for marketing: Enabler? Engager? Ersatz?. (2024). Appan, Radha ; Madhavaram, Sreedhar. In: AMS Review. RePEc:spr:amsrev:v:14:y:2024:i:3:d:10.1007_s13162-024-00293-7.

Full description at Econpapers || Download paper

2024The Next ‘Deep’ Thing in X to Z Marketing: An Artificial Intelligence-Driven Approach. (2024). Siau, Keng ; Eng-Monsen, Kenth ; Charles, Vincent ; Rana, Nripendra P ; Pappas, Ilias O ; Kamphaug, Morten. In: Information Systems Frontiers. RePEc:spr:infosf:v:26:y:2024:i:3:d:10.1007_s10796-023-10462-x.

Full description at Econpapers || Download paper

2024Artificial intelligence, wage dynamics, and inequality: Empirical evidence from Chinese listed firms. (2024). Zhang, Qingcui ; Wang, Wei ; Wu, Yongqiu ; Lin, Zhiwei. In: International Review of Economics & Finance. RePEc:eee:reveco:v:96:y:2024:i:pc:s1059056024007317.

Full description at Econpapers || Download paper

2024Does corporate social responsibility drive financial performance? Exploring the significance of green innovation, green dynamic capabilities, and perceived environmental volatility. (2024). Veneziani, Monica ; Abedini, Mahsa ; Aftab, Junaid ; Sarwar, Huma ; Amin, Anam ; Abid, Nabila. In: Corporate Social Responsibility and Environmental Management. RePEc:wly:corsem:v:31:y:2024:i:3:p:1634-1653.

Full description at Econpapers || Download paper

2024Designing profitable seeding Programs: The effects of social network properties and consumer homophily. (2024). Nejad, Mohammad G ; Amini, Mehdi. In: Journal of Business Research. RePEc:eee:jbrese:v:173:y:2024:i:c:s014829632300855x.

Full description at Econpapers || Download paper

2024Fifty Shades of Ads. The Influence of Cultural and Institutional Factors on Television Advertisement Expenditure. (2024). Messner, Wolfgang ; Migliorini, Monica. In: Journal of International Management. RePEc:eee:intman:v:30:y:2024:i:6:s1075425324000711.

Full description at Econpapers || Download paper

2024On the role of social media platforms in the creator economy. (2024). Shapira, Michal ; Fossen, Beth L ; Bleier, Alexander. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:411-426.

Full description at Econpapers || Download paper

2024Exploring antecedents impacting user satisfaction with voice assistant app: A text mining-based analysis on Alexa services. (2024). Chakraborty, Shibashish ; Behera, Rajat Kumar ; Bala, Pradip Kumar ; Kumar, Anand. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003375.

Full description at Econpapers || Download paper

2024Can transactional use of AI-controlled voice assistants for service delivery pickup pace in the near future? A social learning theory (SLT) perspective. (2024). Srivastava, Shalini ; Badghish, Saeed ; Sahore, Nidhi ; Masood, Ayesha ; Shaik, Aqueeb Sohail. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:198:y:2024:i:c:s0040162523006571.

Full description at Econpapers || Download paper

2024The effectiveness of human vs. AI voice-over in short video advertisements: A cognitive load theory perspective. (2024). Zhang, Zhe ; Wang, Xinmeng ; Jiang, Qingyun. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003011.

Full description at Econpapers || Download paper

2024When does anthropomorphism hurt? How tool anthropomorphism negatively affects consumers rewards for tool users. (2024). Wang, Liangyan ; Huang, Jingya ; Chan, Eugene. In: Journal of Business Research. RePEc:eee:jbrese:v:170:y:2024:i:c:s0148296323007142.

Full description at Econpapers || Download paper

2024Addressing challenges of digital transformation with modified blockchain. (2024). Viglia, Giampaolo ; Liyanaarachchi, Gajendra ; Kurtaliqi, Fidan. In: Post-Print. RePEc:hal:journl:hal-04440365.

Full description at Econpapers || Download paper

2024Ostrom’s Razor: Using Bitcoin to Cut Fraud in Hollywood Accounting. (2024). Rivera, Ted ; Foderick, Dave. In: JRFM. RePEc:gam:jjrfmx:v:17:y:2024:i:4:p:139-:d:1366583.

Full description at Econpapers || Download paper

2024Guest editorial: A blockchain-based approach to marketing in the sharing economy. (2024). Dwivedi, Yogesh K ; Brashear, Thomas G ; Tan, Teck Ming ; Ooi, Keng-Boon ; Salo, Jari. In: Journal of Business Research. RePEc:eee:jbrese:v:177:y:2024:i:c:s0148296324001437.

Full description at Econpapers || Download paper

2024How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities. (2024). Bruni, Roberto ; Mladenovi, Duan ; Colamatteo, Annarita. In: Electronic Commerce Research. RePEc:spr:elcore:v:24:y:2024:i:2:d:10.1007_s10660-023-09779-1.

Full description at Econpapers || Download paper

2024Quantum and AI-based uncertainties for impact-relation map of multidimensional NFT investment decisions. (2024). Mikhaylov, Alexey ; Yuksel, Serhat ; An, Jaehyung ; Diner, Hasan. In: Finance Research Letters. RePEc:eee:finlet:v:66:y:2024:i:c:s1544612324007530.

Full description at Econpapers || Download paper

2024Exploring determinants of non-fungible token creators’ engagement behaviors on metaverse-based NFT platforms: A multi-analytical SEM-IPMA method. (2024). Shen, Yung-Cheng ; Lee, Crystal T. In: Journal of Business Research. RePEc:eee:jbrese:v:185:y:2024:i:c:s0148296324004247.

Full description at Econpapers || Download paper

2024Discovering the critical factors of affecting non-fungible tokens (NFT) purchase intention. (2024). Liu, Chih-Hsing ; Vu, Ho Tran ; Wu, Chih-Hung ; Dong, Tse-Ping. In: International Review of Economics & Finance. RePEc:eee:reveco:v:96:y:2024:i:pb:s105905602400652x.

Full description at Econpapers || Download paper

2024Eco-engagement: Tracing CSR communications ripple effect on consumer hospitality loyalty. (2024). Comite, Ubaldo ; Brugni, Talles Vianna ; Lvarez-Otero, Susana ; Cao, Peng ; Sial, Muhammad Safdar. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001759.

Full description at Econpapers || Download paper

2024Toward Open Science in Marketing Research. (2024). Deer, Lachlan ; Adler, Susanne Jana ; Mizik, Natalie ; Sarstedt, Marko ; Datta, Hannes. In: OSF Preprints. RePEc:osf:osfxxx:f7a8c.

Full description at Econpapers || Download paper

2024Unlocking the Potential of Web Data for Retailing Research. (2024). Guyt, Jonne Y ; Boegershausen, Johannes ; Datta, Hannes. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:1:p:130-147.

Full description at Econpapers || Download paper

2024Toward Open Science in Marketing Research. (2024). Mizik, Natalie ; Datta, Hannes ; Adler, Susanne Jana ; Deer, Lachlan ; Sarstedt, Marko. In: OSF Preprints. RePEc:osf:osfxxx:f7a8c_v1.

Full description at Econpapers || Download paper

2024GPT and CLT: The impact of ChatGPTs level of abstraction on consumer recommendations. (2024). Kirshner, Samuel N. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003314.

Full description at Econpapers || Download paper

2024Generative artificial intelligence in innovation management: A preview of future research developments. (2024). Dwivedi, Yogesh K ; Mariani, Marcello. In: Journal of Business Research. RePEc:eee:jbrese:v:175:y:2024:i:c:s0148296324000468.

Full description at Econpapers || Download paper

2024Applications of generative AI and future organizational performance: The mediating role of explorative and exploitative innovation and the moderating role of ethical dilemmas and environmental dynamism. (2024). Chatterjee, Sheshadri ; Mariani, Marcello ; Singh, Kuldeep. In: Technovation. RePEc:eee:techno:v:133:y:2024:i:c:s0166497224000713.

Full description at Econpapers || Download paper

2024Decoding herding dynamics in the generative AI investment amid key technological advancements: A timeline perspective. (2024). Wang, Haibo. In: Finance Research Letters. RePEc:eee:finlet:v:64:y:2024:i:c:s1544612324004628.

Full description at Econpapers || Download paper

2024Co-Creation with AI in B2B Markets: A Systematic Literature Review. (2024). Martin-De, Maria Jose ; Fehrenbach, David ; Herrando, Carolina. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:18:p:8009-:d:1477407.

Full description at Econpapers || Download paper

2024Re-intermediation of the crypto asset ecosystem by banks: An empirical study on acceptance drivers among the populace. (2024). Schaschek, Myriam ; Straub, Lisa ; Tomitza, Christoph ; Zeiss, Christian ; Winkelmann, Axel. In: Electronic Markets. RePEc:spr:elmark:v:34:y:2024:i:1:d:10.1007_s12525-024-00720-4.

Full description at Econpapers || Download paper

2024AI-empowered scale development: Testing the potential of ChatGPT. (2024). Dwivedi, Yogesh K ; Lasarov, Wassili ; Hoffmann, Stefan. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:205:y:2024:i:c:s0040162524002841.

Full description at Econpapers || Download paper

2024Game changers: A generative AI prompt protocol to enhance human-AI knowledge co-construction. (2024). Oosthuizen, Kim ; Robertson, Jeandri ; Botha, Elsamari ; Ferreira, Caitlin. In: Business Horizons. RePEc:eee:bushor:v:67:y:2024:i:5:p:499-510.

Full description at Econpapers || Download paper

2024Generative AI for scalable feedback to multimodal exercises. (2024). Skiera, Bernd ; Jurgensmeier, Lukas. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:468-488.

Full description at Econpapers || Download paper

2024Commentary: Reimagining marketing education in the age of generative AI. (2024). Acar, Oguz A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:489-495.

Full description at Econpapers || Download paper

2024Acceptability lies in the eye of the beholder: Self-other biases in GenAI collaborations. (2024). Tuk, Mirjam A ; Celiktutan, Begum ; Klesse, Anne-Kathrin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:496-512.

Full description at Econpapers || Download paper

2024Technology shock of ChatGPT, social attention and firm value: Evidence from China. (2024). Zhuang, Qinqin ; Wu, Qinqin ; Han, Longyan ; Liu, Yitong. In: Technology in Society. RePEc:eee:teinso:v:79:y:2024:i:c:s0160791x2400304x.

Full description at Econpapers || Download paper

2024Does bigger still mean better? How digital transformation affects the market share–profitability relationship. (2024). Edeling, Alexander ; Sklenarz, Felix Anton ; Himme, Alexander. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:4:p:648-670.

Full description at Econpapers || Download paper

2024Familiarity, Use, and Perception of AI-PoweredTools in Higher Education. (2024). Anna, Anna Caroni. In: International Journal of Management, Knowledge and Learning. RePEc:tkp:jouijm:v:13:y:2024:p:169-181.

Full description at Econpapers || Download paper

2024Healthy foods, healthy sales? Cross-category effects of a loyalty program promoting sales of fruit and vegetables. (2024). Gorton, Matthew ; Brei, Ruica ; Panzone, Luca A ; Tocco, Barbara. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:1:p:85-103.

Full description at Econpapers || Download paper

2024Targeting effectiveness of mobile coupons: from exposure to purchase. (2024). Chu, Wujin ; Joo, Jaewoo. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:2:d:10.1057_s41270-022-00200-8.

Full description at Econpapers || Download paper

2024Online investor attention and firm restructuring performance: Insights from an event-based DEA-Tobit model. (2024). Li, Hui ; Wu, Dongdong. In: Omega. RePEc:eee:jomega:v:122:y:2024:i:c:s0305048323001317.

Full description at Econpapers || Download paper

2024Consumer Behavior and Preferences Shift: The Impact of Boycotting Imported Brands on Local Product Demand. (2024). Raza, Qasim ; Ahmed, Munzir ; Shoaib, Muhammad ; Baig, Mirza Talha ; Rajar, Huzaifa Ather ; Malik, Sidra ; Mithiani, Salman Ahmed ; Shah, Saeed Abbas. In: Bulletin of Business and Economics (BBE). RePEc:rfh:bbejor:v:13:y:2024:i:2:p:455-467.

Full description at Econpapers || Download paper

2024Leveraging AI and NLP for Bank Marketing: A Systematic Review and Gap Analysis. (2024). Lessmann, Stefan ; Gerling, Christopher. In: Papers. RePEc:arx:papers:2411.14463.

Full description at Econpapers || Download paper

2024Join us for a greener future: Understanding the role of message framing in CER communication. (2024). Cai, Mirabelle ; Zhang, Lan ; Zheng, Chundong ; Baumann, Chris. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002595.

Full description at Econpapers || Download paper

2024Curbing customer-to-customer misbehavior contagion in the sharing economy. (2024). Herm, Steffen ; Moller-Herm, Jana ; Danatzis, Ilias. In: Journal of Business Research. RePEc:eee:jbrese:v:173:y:2024:i:c:s0148296323008196.

Full description at Econpapers || Download paper

2024Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective.. (2024). Labben, Thouraya Gherissi ; Abdo, Said Shabban ; Eid, Riyad ; Lababdi, Houyem Chaib ; Agag, Gomaa ; Almoraish, Ahmed ; Shehawy, Yasser Moustafa. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004149.

Full description at Econpapers || Download paper

2024Toward a measure of brand pride: scale development and validation. (2024). Nandy, Subarna ; Sondhi, Neena ; Joshi, Himanshu. In: Journal of Brand Management. RePEc:pal:jobman:v:31:y:2024:i:4:d:10.1057_s41262-023-00350-9.

Full description at Econpapers || Download paper

2024Communicating with B2B buyers after “Dropping the Ball”: Using digital and non-digital communication formats to recover from salesperson transgressions. (2024). Mangus, Stephanie M ; Sridhar, Shrihari ; Garretson, Judith Anne ; Shi, Huanhuan ; Jones, Eli. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:2:p:194-219.

Full description at Econpapers || Download paper

2024KINMATRIX: A new data resource for studies of families and kinship. (2024). Leopold, Thomas ; Becker, Charlotte Clara ; Buyukkececi, Zafer ; Ineli, Beyda ; Raab, Marcel. In: Demographic Research. RePEc:dem:demres:v:51:y:2024:i:25.

Full description at Econpapers || Download paper

2024Improving household and community disaster recovery: Evidence on the role of insurance. (2024). Kousky, Carolyn ; You, Xuesong. In: Journal of Risk & Insurance. RePEc:bla:jrinsu:v:91:y:2024:i:2:p:299-338.

Full description at Econpapers || Download paper

2024Assessing air traveler preferences for pay-per-weight pricing. (2024). Zoltan, Judit ; Tolkach, Denis ; Pratt, Stephen ; Jrgensen, Matias Thuen ; Schuckert, Markus ; Chon, Kaye ; Masiero, Lorenzo. In: Transportation Research Part A: Policy and Practice. RePEc:eee:transa:v:190:y:2024:i:c:s0965856424003501.

Full description at Econpapers || Download paper

2024Crossing incentive alignment and adaptive designs in choice-based conjoint: A fruitful endeavor. (2024). Lichters, Marcel ; Vogt, Bodo ; Bengart, Paul ; Sablotny-Wackershauser, Verena ; Guhl, Daniel. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:52:y:2024:i:3:d:10.1007_s11747-023-00997-5.

Full description at Econpapers || Download paper

2024Following the chain of command? How managers balance benefits and risks in granting autonomy to employees. (2024). Williams, Christopher ; van Triest, Sander. In: European Management Journal. RePEc:eee:eurman:v:42:y:2024:i:1:p:89-97.

Full description at Econpapers || Download paper

2024Mind the gap: National brands’ sensitivity to price and line-length differentials at hard discounters versus conventional retailers. (2024). Dekimpe, Marnik G ; van der Plas, Joep ; Geyskens, Inge. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:2:p:199-216.

Full description at Econpapers || Download paper

2024Standing out from the crowd: When and why color complexity in social media images increases user engagement. (2024). Kanuri, Vamsi K ; Hughes, Christian ; Hodges, Brady T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:2:p:174-193.

Full description at Econpapers || Download paper

2024Boosting Sports Card Sales: Leveraging Visual Display and Machine Learning in Online Retail. (2024). Yang, Yutao ; Lan, Tian. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s096969892400287x.

Full description at Econpapers || Download paper

2024Promotional games in service recovery: Luck works. (2024). Xu, Xing'An ; Liu, Juan. In: Annals of Tourism Research. RePEc:eee:anture:v:105:y:2024:i:c:s0160738323001640.

Full description at Econpapers || Download paper

2024You fooled me, so I’ll tell you about myself! personnel-related brand betrayal experiences and disclosure of personal information. (2024). Tan, Teck Ming ; Salo, Jari ; Aspara, Jaakko. In: Journal of Business Research. RePEc:eee:jbrese:v:171:y:2024:i:c:s0148296323007269.

Full description at Econpapers || Download paper

2024Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts. (2024). Shah, Zahra ; Li, Huaiyu ; Olya, Hossein. In: Journal of Business Research. RePEc:eee:jbrese:v:175:y:2024:i:c:s0148296324000249.

Full description at Econpapers || Download paper

2024Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms. (2024). Islam, Tahir ; Rather, Raouf Ahmad ; Akhtar, Naeem ; Pant, Manoj Kumar ; Sharma, Anshuman ; Kuzior, Aleksandra ; Hameed, Zahid. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000389.

Full description at Econpapers || Download paper

2024Examining the influence of source factors and content characteristics of influencers post on consumer engagement and purchase intention: A moderated analysis. (2024). Sarkar, Subhro ; Tata, Sai Vijay ; Sardar, Sainaz. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s096969892400184x.

Full description at Econpapers || Download paper

2024The many faces of social media in business and economics research: Taking stock of the literature and looking into the future. (2024). Tumasjan, Andranik. In: Journal of Economic Surveys. RePEc:bla:jecsur:v:38:y:2024:i:2:p:389-426.

Full description at Econpapers || Download paper

2024Influencer marketing on Instagram—The optimal disclosure strategy from influencers’ and marketers’ perspectives. (2024). Hinz, Oliver ; Mihale-Wilson, Cristina ; Saternus, Zofia. In: Electronic Markets. RePEc:spr:elmark:v:34:y:2024:i:1:d:10.1007_s12525-024-00743-x.

Full description at Econpapers || Download paper

2024Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs. (2024). Wies, Simone ; Edeling, Alexander. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:436-454.

Full description at Econpapers || Download paper

2024Beyond livestreaming: The rise of social media gifting and paid memberships − A systematic literature review and future research agenda. (2024). Meissner, Martin ; Volkmer, Sara Alida. In: Journal of Business Research. RePEc:eee:jbrese:v:185:y:2024:i:c:s0148296324004193.

Full description at Econpapers || Download paper

2024The authenticity advantage: How influencer authenticity management strategies shape digital engagement with sponsored videos. (2024). Chen, Jiada ; Liao, Junyun. In: Journal of Business Research. RePEc:eee:jbrese:v:185:y:2024:i:c:s0148296324004417.

Full description at Econpapers || Download paper

2024This is not mine anymore: The dark side of collaborative consumption. (2024). Tezer, Ali ; Sncal, Sylvain ; Huang, BO ; Suri, Anshu. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:4:p:616-631.

Full description at Econpapers || Download paper

Recent citations
Recent citations received in 2024
YearCiting document
2024AI between Threat and Benefactor for the Competences of the Human Working Force. (2024). Ban, Olimpia ; Bucur, Mihaela ; Maiorescu, Irina ; Sabou, Gabriel Cristian ; Tzedec, Betty Cohen. In: The AMFITEATRU ECONOMIC journal. RePEc:aes:amfeco:v:26:y:2024:i:67:p:762.

Full description at Econpapers || Download paper

2024On the role of social media platforms in the creator economy. (2024). Shapira, Michal ; Fossen, Beth L ; Bleier, Alexander. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:411-426.

Full description at Econpapers || Download paper

2024Commentary: Reimagining marketing education in the age of generative AI. (2024). Acar, Oguz A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:489-495.

Full description at Econpapers || Download paper

2024Who owns the knowledge? The commodification of academic research. (2024). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-024-00350-x.

Full description at Econpapers || Download paper

Recent citations received in 2023
YearCiting document
2023Analyzing Public Sentiment and Acceptance of the Bimodal Voter Accreditation System in Nigeria using Sentiment Analysis and RoBERTa Model. (2023). Bulama, Zanna ; Mohammed, Idi. In: International Journal of Research and Scientific Innovation. RePEc:bjc:journl:v:10:y:2023:i:11:p:481-491.

Full description at Econpapers || Download paper

2023Digital real estate in the metaverse: An empirical analysis of retail investor motivations. (2023). Saggu, Aman ; Ante, Lennart ; Wazinski, Friedrich-Philipp. In: Finance Research Letters. RePEc:eee:finlet:v:58:y:2023:i:pa:s1544612323006712.

Full description at Econpapers || Download paper

2023On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice. (2023). Peres, Renana ; Schreier, Martin ; Schweidel, David ; Sorescu, Alina. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:2:p:269-275.

Full description at Econpapers || Download paper

2023What makes NFTs valuable to consumers? Perceived value drivers associated with NFTs liking, purchasing, and holding. (2023). Yilmaz, Tuba ; Sagfossen, Sofie ; Velasco, Carlos. In: Journal of Business Research. RePEc:eee:jbrese:v:165:y:2023:i:c:s0148296323004149.

Full description at Econpapers || Download paper

2023Are both generative AI and ChatGPT game changers for 21st-Century operations and supply chain excellence?. (2023). Wamba, Samuel Fosso ; Queiroz, Maciel M ; Shi, Chunming ; Chiappetta, Charbel Jose. In: International Journal of Production Economics. RePEc:eee:proeco:v:265:y:2023:i:c:s0925527323002475.

Full description at Econpapers || Download paper

2023Drivers of generative artificial intelligence to fostering exploitative and exploratory innovation: A TOE framework. (2023). Al-Khatib, Ayman Wael. In: Technology in Society. RePEc:eee:teinso:v:75:y:2023:i:c:s0160791x23002087.

Full description at Econpapers || Download paper

2023Not So New Kid on the Block: Accounting and Valuation Aspects of Non-Fungible Tokens (NFTs). (2023). Jayasuriya, Dulani ; Sims, Alexandra. In: JRFM. RePEc:gam:jjrfmx:v:16:y:2023:i:11:p:465-:d:1267328.

Full description at Econpapers || Download paper

2023The Potential of Gamification for Social Sustainability: Meaning and Purposes in Agri-Food Industry. (2023). Menegoli, Marta ; Latino, Maria Elena ; de Lorenzi, Maria Chiara ; Signore, Fulvio. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:12:p:9503-:d:1170183.

Full description at Econpapers || Download paper

2023What claims best convey the quality of retailers’ standard private label products?. (2023). Untilov, O ; Durif, F ; Charton-Vachet, F ; Louis, D ; Lombart, C ; Grappe, C. In: Post-Print. RePEc:hal:journl:hal-04318900.

Full description at Econpapers || Download paper

2023I Hear You: Does Quality Improve with Customer Voice?. (2023). Ananthakrishnan, Uttara ; Sharma, Siddhartha ; Proserpio, Davide. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:6:p:1143-1161.

Full description at Econpapers || Download paper

2023ChatGPT and marketing: Analyzing public discourse in early Twitter posts. (2023). Zhou, Wenkai ; Shashidhar, Meghana ; Wu, Linwan ; Zhang, Chi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00250-6.

Full description at Econpapers || Download paper

2023Comparing the influence of visual information and the perceived intelligence of voice assistants when shopping for sustainable clothing online. (2023). Li, Pei ; Wu, Chunmao ; Spence, Charles. In: Palgrave Communications. RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02244-2.

Full description at Econpapers || Download paper

2023Effective Domestic Tourism Advertising Layout: Lithuanian Perspective. (2023). Grigalinait, Viktorija ; Pilelien, Lina. In: Central European Business Review. RePEc:prg:jnlcbr:v:2023:y:2023:i:5:id:340:p:93-116.

Full description at Econpapers || Download paper

2023Unravelling the Impact of Generative Artificial Intelligence (GAI) in Industrial Applications: A Review of Scientific and Grey Literature. (2023). Rajan, Shivakami ; Varsha, P S ; Kar, Arpan Kumar. In: Global Journal of Flexible Systems Management. RePEc:spr:gjofsm:v:24:y:2023:i:4:d:10.1007_s40171-023-00356-x.

Full description at Econpapers || Download paper

2023How can entrepreneurs improve digital market segmentation? A comparative analysis of supervised and unsupervised learning algorithms. (2023). Sez-Ortuo, Laura ; Huertas-Garcia, Ruben ; Forgas-Coll, Santiago ; Puertas-Prats, Eloi. In: International Entrepreneurship and Management Journal. RePEc:spr:intemj:v:19:y:2023:i:4:d:10.1007_s11365-023-00882-1.

Full description at Econpapers || Download paper

2023The Imperfect Union: Labor Racketeering, Corruption Exposure, and Its Consequences. (2023). Venturini, Miriam. In: Working Papers. RePEc:ucr:wpaper:202407.

Full description at Econpapers || Download paper

Recent citations received in 2022
YearCiting document
2022All that glitters is not real affiliation: How to handle affiliate marketing programs in the era of falsity. (2022). di Domenico, Giandomenico ; Mangio, Federico. In: Business Horizons. RePEc:eee:bushor:v:65:y:2022:i:6:p:765-776.

Full description at Econpapers || Download paper

2022What are the odds? Underdog brands are consumer favorites. (2022). Borghesi, Richard ; Ryngaert, Michael ; Naranjo, Andy. In: Economics Letters. RePEc:eee:ecolet:v:221:y:2022:i:c:s0165176522003883.

Full description at Econpapers || Download paper

2022The Fifth Industrial Revolution: How Harmonious Human–Machine Collaboration is Triggering a Retail and Service [R]evolution. (2022). Noble, Stephanie M ; Mende, Martin ; Grewal, Dhruv ; Parasuraman, A. In: Journal of Retailing. RePEc:eee:jouret:v:98:y:2022:i:2:p:199-208.

Full description at Econpapers || Download paper

2022Brand presentation order in voice shopping: Understanding the effects of sequential product presentation. (2022). Jacob, Saskia ; Klarmann, Martin ; Halbauer, Ingo. In: Journal of Retailing. RePEc:eee:jouret:v:98:y:2022:i:4:p:759-778.

Full description at Econpapers || Download paper

2022Marketing Communication of a Public University. (2022). Szyda, Monika. In: European Research Studies Journal. RePEc:ers:journl:v:xxv:y:2022:i:2:p:408-419.

Full description at Econpapers || Download paper

2022Impact of Business Model Innovation on Sustainable Performance of Processed Marine Food Product SMEs in Thailand—A PLS-SEM Approach. (2022). Chaichana, Thanapong ; Sharafuddin, Mohammed Ali ; Madhavan, Meena. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:15:p:9673-:d:881451.

Full description at Econpapers || Download paper

2022Intelligent Vehicle Sales Prediction Based on Online Public Opinion and Online Search Index. (2022). Pan, Xinglin ; Ma, Ning ; Zhang, Mingyang ; Xu, Heyan. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:16:p:10344-:d:892697.

Full description at Econpapers || Download paper

2022Guest Editorial: Business Ethics in the Era of Artificial Intelligence. (2022). Huang, Ming-Hui ; Haenlein, Michael ; Kaplan, Andreas. In: Journal of Business Ethics. RePEc:kap:jbuset:v:178:y:2022:i:4:d:10.1007_s10551-022-05060-x.

Full description at Econpapers || Download paper

2022Examining the effectiveness of activation techniques on consumer behavior in temporary loyalty programs. (2022). Bies, Suzanne. In: Other publications TiSEM. RePEc:tiu:tiutis:ade86df3-4846-4318-938f-af5756d3d822.

Full description at Econpapers || Download paper

2022Building a strategic advantage with Open Science. (2022). Schutt, Harm ; Datta, Hannes. In: Other publications TiSEM. RePEc:tiu:tiutis:e74b06f9-2ffb-41ee-8a0a-3908432e6946.

Full description at Econpapers || Download paper

2022Efficiency of customer loyalty programmes in the food retail industry. (2022). Ye, Victor ; Novikova, Kseniya V ; Antineskul, Ekaterina A. In: Journal of New Economy. RePEc:url:izvest:v:23:y:2022:i:4:p:121-136.

Full description at Econpapers || Download paper

Recent citations received in 2021
YearCiting document
2021From self‐entertainment to being appreciated: how does social media transfer talent to business?. (2021). Li, Mochou ; Ding, Jian ; Chen, Feng ; Wang, Bingqing. In: Accounting and Finance. RePEc:bla:acctfi:v:61:y:2021:i:5:p:6113-6146.

Full description at Econpapers || Download paper

2021Hypothetical bias in stated choice experiments: Part II. Conceptualisation of external validity, sources and explanations of bias and effectiveness of mitigation methods. (2021). Oppewal, Harmen ; Lancsar, Emily ; Bliemer, Michiel ; Haghani, Milad ; Rose, John M. In: Journal of choice modelling. RePEc:eee:eejocm:v:41:y:2021:i:c:s1755534521000555.

Full description at Econpapers || Download paper

2021The Study of Important Marketing Issues: Reflections. (2021). Stremersch, Stefan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:12-17.

Full description at Econpapers || Download paper

2021The study of important marketing issues in an evolving field. (2021). Wierenga, Berend. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:18-28.

Full description at Econpapers || Download paper

2021Factors Affecting the Study of Important Marketing Issues: Additional Thoughts and Clarifications. (2021). Haenlein, Michael ; Kohli, Ajay K. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:29-31.

Full description at Econpapers || Download paper

2021Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives. (2021). Belk, Russell ; Hollebeek, Linda D. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:387-401.

Full description at Econpapers || Download paper

2021Marketing and investor behavior: Insights, introspections, and indications. (2021). Skiera, Bernd ; Borah, Abhishek. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:4:p:811-816.

Full description at Econpapers || Download paper

2021How to conduct a bibliometric analysis: An overview and guidelines. (2021). Kumar, Satish ; Lim, Weng Marc ; Pandey, Nitesh ; Donthu, Naveen ; Mukherjee, Debmalya. In: Journal of Business Research. RePEc:eee:jbrese:v:133:y:2021:i:c:p:285-296.

Full description at Econpapers || Download paper

2021Service transformation: How can it be achieved?. (2021). Shukla, Yupal ; Bujisic, Milos ; Kandampully, Jay ; Jarvis, Cheryl Burke ; Bilgihan, Anil ; Kaplan, Andreas. In: Journal of Business Research. RePEc:eee:jbrese:v:136:y:2021:i:c:p:219-228.

Full description at Econpapers || Download paper

2021The shape of loneliness: The relationship between loneliness and consumer preference for angular versus circular shapes. (2021). Fan, Xiucheng ; Li, Shaobo ; Chen, Nuoya ; Jiao, Jinfeng. In: Journal of Business Research. RePEc:eee:jbrese:v:136:y:2021:i:c:p:612-629.

Full description at Econpapers || Download paper

2021Consumers’ willingness to pay for plants protected by beneficial insects – Evidence from two stated-choice experiments with different subject pools. (2021). Lehberger, Mira ; Gruener, Sven ; Gruner, Sven. In: Food Policy. RePEc:eee:jfpoli:v:102:y:2021:i:c:s0306919221000798.

Full description at Econpapers || Download paper

2021How do firms handle variability in customer experience? A dynamic approach to better understanding customer retention. (2021). Gao, Lily ; Cambra-Fierro, Jess ; Melero-Polo, Igucel ; Trifu, Andreea. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001442.

Full description at Econpapers || Download paper

2021Influence of Fitness Apps on Sports Habits, Satisfaction, and Intentions to Stay in Fitness Center Users: An Experimental Study. (2021). Javaloyes, Vicente ; Valcarce-Torrente, Manel ; Gallardo, Leonor ; Garcia-Fernandez, Jeronimo ; Planas-Anzano, Antoni. In: IJERPH. RePEc:gam:jijerp:v:18:y:2021:i:19:p:10393-:d:648901.

Full description at Econpapers || Download paper

2021No One Is Leaving This Time: Social Media Fashion Brand Communities. (2021). Osemeahon, Oseyenbhin Sunday ; Tansu, Aye ; Diachi, Albert Chukwunonso. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:23:p:12957-:d:685770.

Full description at Econpapers || Download paper

2021The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels. (2021). Lyulyov, Oleksii ; Chen, Yang ; Pimonenko, Tetyana ; Chygryn, Olena ; Kwilinski, Aleksy. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:24:p:13679-:d:699666.

Full description at Econpapers || Download paper

2021The Concept of Strategic Control in Marketing Management in Connection to Measuring Marketing Performance. (2021). Hadrian, Piotr ; Mraek, Pavel ; Milichovsk, Frantiek. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:7:p:3887-:d:527892.

Full description at Econpapers || Download paper

2021Cocreated brand value: theoretical model and propositions. (2021). Hammedi, Wafa ; Arvola, Rene ; Clark, Moira K ; Hollebeek, Linda D. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:4:d:10.1057_s41262-021-00235-9.

Full description at Econpapers || Download paper

2021The effect of financial knowledge and financial well-being on investment intention mediated by financial attitude:A study on millennial generation and Gen Z in Malang City. (2021). Ilyas, Muhammad ; Djawahir, Achmad Helmy. In: International Journal of Research in Business and Social Science (2147-4478). RePEc:rbs:ijbrss:v:10:y:2021:i:8:p:175-188.

Full description at Econpapers || Download paper

2021Advancing marketing theory and practice: guidelines for crafting research propositions. (2021). Ulaga, Wolfgang ; Kashyap, Vishal ; Kleinaltenkamp, Michael ; Eggert, Andreas. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:3:d:10.1007_s13162-021-00215-x.

Full description at Econpapers || Download paper

2021Assessing and enhancing the impact potential of marketing articles. (2021). Vargo, Stephen L ; Jaakkola, Elina. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:3:d:10.1007_s13162-021-00219-7.

Full description at Econpapers || Download paper

2021Effectiveness of loyalty programs. (2021). Bombaij, Nick. In: Other publications TiSEM. RePEc:tiu:tiutis:095c506d-5b5c-4ea3-9b41-ae4b5644bfd9.

Full description at Econpapers || Download paper