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Citation Profile [Updated: 2025-11-20 18:08:17]
5 Years H Index
19
Impact Factor (IF)
0.57
5 Years IF
0.73
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
2016 0 0.5 0.93 0 43 43 302 40 40 0 0 40 100 40 0.93 0.2
2017 0.28 0.52 0.65 0.28 41 84 255 55 95 43 12 43 12 48 87.3 41 1 0.21
2018 0.54 0.53 0.93 0.54 47 131 280 122 217 84 45 84 45 81 66.4 52 1.11 0.22
2019 0.4 0.54 0.74 0.46 52 183 267 135 352 88 35 131 60 84 62.2 54 1.04 0.21
2020 0.69 0.64 1.05 0.75 46 229 230 241 593 99 68 183 137 111 46.1 48 1.04 0.3
2021 0.7 0.74 1 0.74 42 271 195 271 864 98 69 229 169 78 28.8 16 0.38 0.27
2022 0.95 0.74 1.04 0.85 39 310 70 322 1186 88 84 228 194 68 21.1 4 0.1 0.22
2023 0.77 0.7 1.02 0.84 37 347 43 355 1541 81 62 226 190 80 22.5 4 0.11 0.2
2024 0.57 0.82 0.94 0.73 36 383 23 359 1900 76 43 216 158 108 30.1 12 0.33 0.24
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12016A consumer-perceived consumer-based brand equity scale. (2016). Baalbaki, Sally ; Guzman, Francisco. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.11.

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43
22016An integrated model of customer-brand engagement: Drivers and consequences. (2016). Miller, Dale ; France, Cassandra ; Merrilees, Bill. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:2:d:10.1057_bm.2016.4.

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42
32017Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth. (2017). Woratschek, Herbert ; Popp, Bastian. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:3:d:10.1057_s41262-017-0033-9.

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39
42018Trajectories of brand hate. (2018). Romani, Simona ; Grappi, Silvia ; Fetscherin, Marc ; Zarantonello, Lia. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0105-5.

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36
52017The co-creation continuum: from tactical market research tool to strategic collaborative innovation method. (2017). Markovic, Stefan ; Iglesias, Oriol ; Ind, Nicholas. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:4:d:10.1057_s41262-017-0051-7.

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34
62016City branding research and practice: An integrative review. (2016). Perkins, Helen ; Grace, Debra ; Green, Amelia. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.8.

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27
72016Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands. (2016). Burghausen, Mario ; Santos, Fernando Pinto. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:1:d:10.1057_bm.2015.48.

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24
82017Antecedents and outcomes of brand experience: an empirical study. (2017). Fatma, Mobin ; Khan, Imran. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:5:d:10.1057_s41262-017-0040-x.

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23
92019Influence of environmental practices on brand equity, satisfaction and word of mouth. (2019). Moise, Mihaela Simona ; Ruiz, Maria Eugenia ; Eri, Maja ; Gil-Saura, Irene. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00160-y.

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23
102018The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength. (2018). Wiedmann, Klaus-Peter ; Hennigs, Nadine ; Haase, Janina ; Labenz, Franziska. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:2:d:10.1057_s41262-017-0061-5.

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22
11201820 Years of brand personality: a bibliometric review and research agenda. (2018). Radler, Viktoria Maria. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:4:d:10.1057_s41262-017-0083-z.

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21
122016The progression of brand orientation literature in twenty years: A systematic literature review. (2016). Anees-Ur, Muhammad ; Hossain, Mokter ; Wong, Ho Yin. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0008-2.

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21
132020Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury. (2020). Kapferer, Jean-Noel ; Michaut-Denizeau, Anne. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:1:d:10.1057_s41262-019-00165-7.

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21
142020When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment. (2020). Hur, Won-Moo ; Moon, Tae-Won ; Kim, Hanna. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:4:d:10.1057_s41262-020-00190-x.

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21
152021The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK. (2021). Wang, Pengji ; Thirumaran, K ; Adegbite, Emmanuel ; Wong, Caroline ; Kendall, Wesley ; Lu, Qinye. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:3:d:10.1057_s41262-020-00228-0.

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20
162017Gamification as a platform for brand co-creation experiences. (2017). Nobre, Helena ; Ferreira, Andre. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:4:d:10.1057_s41262-017-0055-3.

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20
172020Brands as activists: The Oatly case. (2020). Koch, Christian H. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:5:d:10.1057_s41262-020-00199-2.

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20
182017Refining the conceptualization of Brand Authenticity. (2017). Wymer, Walter ; Akbar, Mohammad Muzahid. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:1:d:10.1057_s41262-016-0023-3.

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19
192019Brand equity and firm performance: the complementary role of corporate social responsibility. (2019). Lambkin, Mary ; Rahman, Mahabubur ; Rodriguez-Serrano, Angeles M. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00155-9.

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19
202019A cultural approach to brand equity: the role of brand mianzi and brand popularity in China. (2019). Lin, Zhi Bin ; Dantone, Simona ; Filieri, Raffaele ; Chatzopoulou, Elena. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:4:d:10.1057_s41262-018-0137-x.

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19
212020The impact of relational drivers on customer brand engagement and brand outcomes. (2020). Nyadzayo, Munyaradzi W ; Johnson, Lester W ; Leckie, Civilai. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:5:d:10.1057_s41262-020-00198-3.

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18
222016Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions. (2016). Azar, Salim L ; Vacas-De, Leonor ; Machado, Joana Cesar ; Mendes, Ana. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:2:d:10.1057_bm.2016.3.

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18
232018Determinants of brand performance: the role of internal branding. (2018). Iyer, Pramod ; Paswan, Audhesh ; Davari, Arezoo. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0097-1.

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18
242019Contextualising social capital in online brand communities. (2019). Meek, Stephanie ; Ryan, Maria M ; Ogilvie, Madeleine ; Lambert, Claire. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:4:d:10.1057_s41262-018-00145-3.

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17
252019The implications of digital marketing on WeChat for luxury fashion brands in China. (2019). Liu, Sindy ; Perry, Patsy ; Gadzinski, Gregory. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:4:d:10.1057_s41262-018-0140-2.

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16
262016The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators. (2016). Rahman, Zillur ; Kamboj, Shampy. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0002-8.

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16
272016Establishing measures and drivers of consumer brand engagement behaviours. (2016). Johnson, Lester ; Weerawardena, Jay ; Wilkie, Dean ; Dwivedi, Abhishek. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:5:d:10.1057_s41262-016-0001-9.

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15
282020Sustainability countenance in brand equity: a critical review and future research directions. (2020). Ishaq, Muhammad Ishtiaq ; di Maria, Eleonora. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:1:d:10.1057_s41262-019-00167-5.

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15
292018Does brand authenticity alleviate the effect of brand scandals?. (2018). Grohmann, Bianca ; Guevremont, Amelie. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:4:d:10.1057_s41262-017-0084-y.

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15
302021The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric. (2021). Guo, Rui ; Huang, Chaohua. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:1:d:10.1057_s41262-020-00213-7.

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14
312018Internal brand management: introduction to the special issue and directions for future research. (2018). Piehler, Rico ; Grace, Debra ; Burmann, Christoph. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0096-2.

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14
322020The gift of co-creation: what motivates customers to participate. (2020). Coates, Nick ; Ind, Nicholas ; Lerman, Katrina. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:2:d:10.1057_s41262-019-00173-7.

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14
332019Researching CSR and brands in the here and now: an integrative perspective. (2019). Golob, Ura ; Podnar, Klement. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:1:d:10.1057_s41262-018-0112-6.

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14
342021Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude. (2021). Demmer, Vera ; Fohl, Ulrich ; Walter, Nadine ; Sander, Frauke. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:4:d:10.1057_s41262-021-00236-8.

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14
352020Trending topics plus future challenges and opportunities in brand management. (2020). Golob, Ura ; Powell, Shaun M ; Kernstock, Joachim. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:2:d:10.1057_s41262-019-00184-4.

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14
362018The brand experience extended model: a meta-analysis. (2018). Ladeira, Wagner Junior ; Santini, Fernando Oliveira ; Pinto, Diego Costa ; Sampaio, Claudio Hoffmann. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0104-6.

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14
372018Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity. (2018). Hur, Songyee ; Lee, Jung Eun ; Watkins, Brandi. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:5:d:10.1057_s41262-018-0092-6.

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14
382018Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model. (2018). Schmidt, Holger J ; Baumgarth, Carsten. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0101-9.

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14
392019Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector. (2019). Abratt, Russell ; Nilssen, Ragna ; Bick, Geoff. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:1:d:10.1057_s41262-018-0113-5.

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14
402021The real purpose of purpose-driven branding: consumer empowerment and social transformations. (2021). Keczek, Ryszard ; Hajdas, Monika. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:4:d:10.1057_s41262-021-00231-z.

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13
412016The impact of age on consumer attachment to celebrities and endorsed brand attachment. (2016). Baxter, Stacey M ; Ilicic, Jasmina ; Kulczynski, Alicia. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.5.

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13
422019Consumers’ responses to negative publicity: the influence of culture on information search and negative word-of-mouth. (2019). Yu, Mingzhou ; Lee, Julie Anne ; Liu, Fang. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:2:d:10.1057_s41262-018-0123-3.

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13
432019How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode. (2019). Sultan, Parves ; Wong, Ho Yin. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:3:d:10.1057_s41262-018-0131-3.

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13
442021Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?. (2021). Kucharska, Wioleta ; Confente, Ilenia. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:1:d:10.1057_s41262-020-00208-4.

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13
452022Brand attachment: a review and future research. (2022). Shimul, Anwar Sadat. In: Journal of Brand Management. RePEc:pal:jobman:v:29:y:2022:i:4:d:10.1057_s41262-022-00279-5.

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13
462018Brand signalling: An antecedent of employee brand understanding. (2018). Johnston, Kim A ; Lings, Ian ; Karanges, Emma ; Beatson, Amanda T. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0100-x.

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12
472019Conceptualising luxury brand attachment: scale development and validation. (2019). Lwin, Michael ; Phau, Ian ; Shimul, Anwar Sadat. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00158-6.

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12
482016The Corporate Brand Identity and Reputation Matrix – The case of the Nobel Prize. (2016). Greyser, Stephen A ; Urde, Mats. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:1:d:10.1057_bm.2015.49.

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12
492017Fit for life: A content analysis of fitness tracker brands use of Facebook in social media marketing. (2017). Pinto, Mary Beth ; Yagnik, Arpan. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:1:d:10.1057_s41262-016-0014-4.

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12
502016Brand prominence in luxury consumption: Will emotional value adjudicate our longing for status?. (2016). Teah, Min ; Butcher, Luke ; Phau, Ian. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0010-8.

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12
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12018Trajectories of brand hate. (2018). Romani, Simona ; Grappi, Silvia ; Fetscherin, Marc ; Zarantonello, Lia. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0105-5.

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19
22016An integrated model of customer-brand engagement: Drivers and consequences. (2016). Miller, Dale ; France, Cassandra ; Merrilees, Bill. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:2:d:10.1057_bm.2016.4.

Full description at Econpapers || Download paper

18
32017Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth. (2017). Woratschek, Herbert ; Popp, Bastian. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:3:d:10.1057_s41262-017-0033-9.

Full description at Econpapers || Download paper

16
42020Brands as activists: The Oatly case. (2020). Koch, Christian H. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:5:d:10.1057_s41262-020-00199-2.

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14
52021The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK. (2021). Wang, Pengji ; Thirumaran, K ; Adegbite, Emmanuel ; Wong, Caroline ; Kendall, Wesley ; Lu, Qinye. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:3:d:10.1057_s41262-020-00228-0.

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13
62022Brand attachment: a review and future research. (2022). Shimul, Anwar Sadat. In: Journal of Brand Management. RePEc:pal:jobman:v:29:y:2022:i:4:d:10.1057_s41262-022-00279-5.

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12
72020The impact of relational drivers on customer brand engagement and brand outcomes. (2020). Nyadzayo, Munyaradzi W ; Johnson, Lester W ; Leckie, Civilai. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:5:d:10.1057_s41262-020-00198-3.

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12
82020When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment. (2020). Hur, Won-Moo ; Moon, Tae-Won ; Kim, Hanna. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:4:d:10.1057_s41262-020-00190-x.

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12
92016A consumer-perceived consumer-based brand equity scale. (2016). Baalbaki, Sally ; Guzman, Francisco. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.11.

Full description at Econpapers || Download paper

12
102019Influence of environmental practices on brand equity, satisfaction and word of mouth. (2019). Moise, Mihaela Simona ; Ruiz, Maria Eugenia ; Eri, Maja ; Gil-Saura, Irene. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00160-y.

Full description at Econpapers || Download paper

12
112016City branding research and practice: An integrative review. (2016). Perkins, Helen ; Grace, Debra ; Green, Amelia. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.8.

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11
122021The real purpose of purpose-driven branding: consumer empowerment and social transformations. (2021). Keczek, Ryszard ; Hajdas, Monika. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:4:d:10.1057_s41262-021-00231-z.

Full description at Econpapers || Download paper

11
132020Sustainability countenance in brand equity: a critical review and future research directions. (2020). Ishaq, Muhammad Ishtiaq ; di Maria, Eleonora. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:1:d:10.1057_s41262-019-00167-5.

Full description at Econpapers || Download paper

10
142020Trending topics plus future challenges and opportunities in brand management. (2020). Golob, Ura ; Powell, Shaun M ; Kernstock, Joachim. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:2:d:10.1057_s41262-019-00184-4.

Full description at Econpapers || Download paper

10
152021The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric. (2021). Guo, Rui ; Huang, Chaohua. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:1:d:10.1057_s41262-020-00213-7.

Full description at Econpapers || Download paper

10
162020Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury. (2020). Kapferer, Jean-Noel ; Michaut-Denizeau, Anne. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:1:d:10.1057_s41262-019-00165-7.

Full description at Econpapers || Download paper

10
172021Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude. (2021). Demmer, Vera ; Fohl, Ulrich ; Walter, Nadine ; Sander, Frauke. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:4:d:10.1057_s41262-021-00236-8.

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10
182021Internal branding: conceptualization from a literature review and opportunities for future research. (2021). Garcia-Cali, Ernesto ; Barros-Arrieta, David. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:2:d:10.1057_s41262-020-00219-1.

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9
192020The gift of co-creation: what motivates customers to participate. (2020). Coates, Nick ; Ind, Nicholas ; Lerman, Katrina. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:2:d:10.1057_s41262-019-00173-7.

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9
202021The influence of brand experiences on consumer-based brand equity. (2021). Pina, Rita ; Dias, Alvaro. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:2:d:10.1057_s41262-020-00215-5.

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9
212017The co-creation continuum: from tactical market research tool to strategic collaborative innovation method. (2017). Markovic, Stefan ; Iglesias, Oriol ; Ind, Nicholas. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:4:d:10.1057_s41262-017-0051-7.

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9
222021Brand love: conceptual and empirical investigation of a holistic causal model. (2021). Langner, Tobias ; Rahman, Renee ; Temme, Dirk. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:6:d:10.1057_s41262-021-00237-7.

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9
232017Refining the conceptualization of Brand Authenticity. (2017). Wymer, Walter ; Akbar, Mohammad Muzahid. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:1:d:10.1057_s41262-016-0023-3.

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9
242016Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands. (2016). Burghausen, Mario ; Santos, Fernando Pinto. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:1:d:10.1057_bm.2015.48.

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9
252020Social media brand engagement in the context of collaborative consumption: the case of AIRBNB. (2020). Fernandes, Teresa ; Guzman, Francisco ; Langaro, Daniela ; Schivinski, Bruno. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:6:d:10.1057_s41262-020-00207-5.

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9
262021Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?. (2021). Kucharska, Wioleta ; Confente, Ilenia. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:1:d:10.1057_s41262-020-00208-4.

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9
272019Brand equity and firm performance: the complementary role of corporate social responsibility. (2019). Lambkin, Mary ; Rahman, Mahabubur ; Rodriguez-Serrano, Angeles M. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00155-9.

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8
282018Does brand authenticity alleviate the effect of brand scandals?. (2018). Grohmann, Bianca ; Guevremont, Amelie. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:4:d:10.1057_s41262-017-0084-y.

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8
292023Brand passion: a systematic review and future research agenda. (2023). Gilal, Rukhsana Gul ; Zarantonello, Lia ; Paul, Justin ; Thomas, Asha. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:6:d:10.1057_s41262-023-00324-x.

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8
302018The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength. (2018). Wiedmann, Klaus-Peter ; Hennigs, Nadine ; Haase, Janina ; Labenz, Franziska. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:2:d:10.1057_s41262-017-0061-5.

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8
312019The implications of digital marketing on WeChat for luxury fashion brands in China. (2019). Liu, Sindy ; Perry, Patsy ; Gadzinski, Gregory. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:4:d:10.1057_s41262-018-0140-2.

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8
322019A cultural approach to brand equity: the role of brand mianzi and brand popularity in China. (2019). Lin, Zhi Bin ; Dantone, Simona ; Filieri, Raffaele ; Chatzopoulou, Elena. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:4:d:10.1057_s41262-018-0137-x.

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8
332019Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?”. (2019). Jin, Venus S ; Muqaddam, Aziz. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:5:d:10.1057_s41262-019-00151-z.

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7
342022Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust. (2022). Abratt, Russell ; Anabila, Peter ; Quaye, Emmanuel Silva ; Taoana, Cleopatra. In: Journal of Brand Management. RePEc:pal:jobman:v:29:y:2022:i:4:d:10.1057_s41262-022-00276-8.

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7
352021Exploring brand purpose dimensions for non-profit organizations. (2021). Siuki, Helen ; Webster, Cynthia M ; Mirzaei, Abas. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:2:d:10.1057_s41262-020-00224-4.

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7
362019Contextualising social capital in online brand communities. (2019). Meek, Stephanie ; Ryan, Maria M ; Ogilvie, Madeleine ; Lambert, Claire. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:4:d:10.1057_s41262-018-00145-3.

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7
372021Understanding the social consumer fashion brand engagement journey: insights about reputed fashion brands. (2021). Ozuem, Wilson ; Naeem, Muhammad. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:5:d:10.1057_s41262-021-00239-5.

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7
382020Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions. (2020). lo Iacono, Joseph ; Carlini, Joan ; Grace, Debra ; France, Cassandra. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:4:d:10.1057_s41262-020-00194-7.

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6
392021What makes a corporate heritage brand authentic for consumers? A semiotic approach. (2021). Santos, Fernando Pinto ; Rindell, Anne. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:5:d:10.1057_s41262-021-00243-9.

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6
402017Gamification as a platform for brand co-creation experiences. (2017). Nobre, Helena ; Ferreira, Andre. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:4:d:10.1057_s41262-017-0055-3.

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6
412018Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity. (2018). Hur, Songyee ; Lee, Jung Eun ; Watkins, Brandi. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:5:d:10.1057_s41262-018-0092-6.

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6
422022When do consumers prefer AI-enabled customer service? The interaction effect of brand personality and service provision type on brand attitudes and purchase intentions. (2022). Hu, Jing ; Yang, Chen. In: Journal of Brand Management. RePEc:pal:jobman:v:29:y:2022:i:2:d:10.1057_s41262-021-00261-7.

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6
432024From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity. (2024). Lee, Zoe ; Ekinci, Yuksel ; Vredenburg, Jessica ; Spry, Amanda. In: Journal of Brand Management. RePEc:pal:jobman:v:31:y:2024:i:2:d:10.1057_s41262-023-00319-8.

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6
442019Understanding the drivers of consumer–brand identification. (2019). Sihvonen, Jenniina. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:5:d:10.1057_s41262-018-00149-z.

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6
452024Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism. (2024). Wannow, Stefanie ; Ohlwein, Martin ; Haupt, Martin. In: Journal of Brand Management. RePEc:pal:jobman:v:31:y:2024:i:2:d:10.1057_s41262-023-00326-9.

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6
462020You are so embarrassing, still, I hate you less! Investigating consumers’ brand embarrassment and brand hate. (2020). Sreejesh, S ; Anusree, M R ; Sarkar, Juhi Gahlot ; Rishi, Bikramjit. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:1:d:10.1057_s41262-019-00164-8.

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6
472019Employees as a second audience: the effect of external communication on internal brand management outcomes. (2019). Piehler, Rico ; Schade, Michael ; Burmann, Christoph. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:4:d:10.1057_s41262-018-0135-z.

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6
482022Impact of customer-based corporate reputation on customer engagement behaviors: customer identification and brand love as mediators and industry type as a moderator. (2022). Kim, Miran ; Choi, Laee ; Kwon, He-Boong. In: Journal of Brand Management. RePEc:pal:jobman:v:29:y:2022:i:2:d:10.1057_s41262-021-00255-5.

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6
492020Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter?. (2020). Bian, Xuemei ; Haque, Sadia. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:4:d:10.1057_s41262-020-00189-4.

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6
502018Brands that do good: insight into social brand equity. (2018). Abratt, Russell ; Naidoo, Claire. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:1:d:10.1057_s41262-017-0072-2.

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5
Citing documents used to compute impact factor: 43
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2024How can brands mitigate the consequences of negative digital customer experience? Investigating roles of brand attachment, brand community support, and adaptive coping. (2024). Pahi, Sampa Anupurba ; Jain, Anuj ; Pradhan, Debasis. In: Journal of Brand Management. RePEc:pal:jobman:v:31:y:2024:i:6:d:10.1057_s41262-024-00363-y.

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2024Brands and activism: ecosystem and paradoxes. (2024). Golob, Ura ; Podnar, Klement. In: Journal of Brand Management. RePEc:pal:jobman:v:31:y:2024:i:2:d:10.1057_s41262-024-00355-y.

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2024You fooled me, so I’ll tell you about myself! personnel-related brand betrayal experiences and disclosure of personal information. (2024). Tan, Teck Ming ; Salo, Jari ; Aspara, Jaakko. In: Journal of Business Research. RePEc:eee:jbrese:v:171:y:2024:i:c:s0148296323007269.

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2024Descriptive or injunctive? The effect of sustainable normative appeals and advertising orientations on environmentally responsible consumption behavior in a collective action perspective. (2024). Mo, Silan ; Qin, Meilian ; Jiang, Kan. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001905.

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2024Measuring employee-consumer integrated retailer brand equity. (2024). Rudkowski, Janice. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003417.

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2024A bibliometric review on gender equity in human resource management. (2024). Gobinath, R ; Goli, Gurunadham ; Jabeen, Ghousia. In: Future Business Journal. RePEc:spr:futbus:v:10:y:2024:i:1:d:10.1186_s43093-024-00381-x.

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2024The impact of consumer personality and social network position on brand community engagement. (2024). Perotti, Victor ; Kara, Selcan ; Akdevelioglu, Duygu. In: Journal of Brand Management. RePEc:pal:jobman:v:31:y:2024:i:3:d:10.1057_s41262-023-00337-6.

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2024Examining chatbot usage intention in a service encounter: Role of task complexity, communication style, and brand personality. (2024). Carbonell, Pilar ; Sharma, Isha ; Murtaza, Zara. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:209:y:2024:i:c:s0040162524006048.

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2024COBRAs and virality: viral campaign values on consumer behaviour. (2024). Lee, Yoonjae ; Tu, Thi Cam. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-02819-7.

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2024User experiences with 360 brand videos: device experiences, presence, and creativity driving brand engagement. (2024). Butcher, Luke ; Sung, Billy. In: Journal of Brand Management. RePEc:pal:jobman:v:31:y:2024:i:4:d:10.1057_s41262-023-00348-3.

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2024Digital Marketing in Emerging Economies: A Comparative Study of Consumer Engagement Strategies in Nigeria and South Africa. (2024). Eze, Miracle. In: International Journal of Marketing Studies. RePEc:ibn:ijmsjn:v:16:y:2024:i:2:p:65.

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2024Using Nostalgic Emotions to Revive Indian Ethnic Drinks Market: Competitive Strategy at Paper Boat. (2024). Garg, Yakshi ; Singh, Sumanjeet ; Farooqi, Rahela ; Kala, Devkant. In: FIIB Business Review. RePEc:sae:fbbsrw:v:13:y:2024:i:3:p:294-303.

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2024Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contexts. (2024). Patrizi, Michela ; Vernuccio, Maria ; Eria, Maja. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004101.

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2024A proposed brand architecture model for UK fashion brands. (2024). Spry, Louise ; Pich, Christopher ; Rashid, Arooj. In: Journal of Brand Management. RePEc:pal:jobman:v:31:y:2024:i:5:d:10.1057_s41262-024-00358-9.

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2024Live streaming and livelihoods: Decoding the creator Economys influence on consumer attitude and digital behavior. (2024). Sarfraz, Muddassar ; Ivascu, Larisa ; Sun, Jianmin ; Ozturk, Ilknur ; Han, Heesup. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000493.

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2024Victims: the missing piece in stakeholder-focused brand management puzzles. (2024). Keczek, Ryszard ; Hajdas, Monika. In: Journal of Brand Management. RePEc:pal:jobman:v:31:y:2024:i:3:d:10.1057_s41262-023-00344-7.

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2024Can FinTech promote enterprises’ ambidextrous innovation capability? Organizational resilience perspective. (2024). Feng, Fangfang ; Li, Junjun ; Zhang, Feng ; Liu, Zhiyou. In: Finance Research Letters. RePEc:eee:finlet:v:68:y:2024:i:c:s1544612324010249.

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2024Integrated banking channel service quality (IBCSQ): Role of IBCSQ for building consumers relationship quality and brand equity. (2024). , Sreejesh. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003673.

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2024How do customers react to preferential treatment? An affective events theory and time-lagged survey. (2024). Lim, Weng Marc ; Rasool, Shahid ; Ul, Qurat ; Zeshan, Muhammad. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924002236.

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2024From Green Lovemarks to Brand Loyalty: Examining the Underlining Role of Customer Engagement Behaviour and Altruism. (2024). Ishaque, Amir ; Sultan, Fahad ; Khalil, Syed Haider ; Javed, Nayab. In: Journal of the Knowledge Economy. RePEc:spr:jknowl:v:15:y:2024:i:4:d:10.1007_s13132-024-01848-6.

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2024How to improve voice assistant evaluations: Understanding the role of attachment with a socio-technical systems perspective. (2024). Zhang, Yong ; Kang, Weiyao ; Du, Shan ; Chen, Hongquan ; Shao, Bingjia. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:200:y:2024:i:c:s0040162523008569.

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2024Transforming a social media influencer’s influential power to followers’ word of mouth and purchase intention: the role of brand attachment, brand credibility, and parasocial relationship. (2024). Lu, Hsiao-Han ; Chen, Ching-Fu. In: Journal of Brand Management. RePEc:pal:jobman:v:31:y:2024:i:4:d:10.1057_s41262-023-00349-2.

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2024Do Store and Brand Attachments Influence Customer Loyalty? Evidence From Migrant Workers in Taiwan. (2024). Chen, Chih-Jou ; Tang, Jia-Wei ; Tsai, Pei-Hsuan ; Wu, Ju-Chuan. In: SAGE Open. RePEc:sae:sagope:v:14:y:2024:i:1:p:21582440241234794.

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2024Exploring the influence of ‘Korean Wave’ on brand loyalty: The moderating role of product type. (2024). Na, Bai ; Cuandra, Fendy ; Meilani, Lara. In: Asian Management and Business Review. RePEc:uii:jrambr:v:4:y:2024:i:2:p:394-412:id:34889.

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2024The impact of trademark intensity on firm performance: Unraveling the role of product market competition, total factor productivity, and SG&A efficiency. (2024). Patel, Pankaj C. In: Managerial and Decision Economics. RePEc:wly:mgtdec:v:45:y:2024:i:6:p:3942-3958.

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2024From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity. (2024). Lee, Zoe ; Ekinci, Yuksel ; Vredenburg, Jessica ; Spry, Amanda. In: Journal of Brand Management. RePEc:pal:jobman:v:31:y:2024:i:2:d:10.1057_s41262-023-00319-8.

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2024Sustainable Economy: The Eco-Branding of an Industrial Region in Kazakhstan. (2024). Kunyazova, Saule ; Sherimova, Nurzhanat ; Amirova, Maral ; Davidenko, Lyudmila ; Beisembina, Ansagan. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:1:p:413-:d:1312335.

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2024How persuasive is woke brand communication on social media? Evidence from a consumer engagement analysis on Facebook. (2024). Zarantonello, Lia ; Pedeliento, Giuseppe ; Mangio, Federico ; Andreini, Daniela. In: Journal of Brand Management. RePEc:pal:jobman:v:31:y:2024:i:4:d:10.1057_s41262-023-00347-4.

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2024Understanding the Influence of Perceived Authenticity of Femvertising on Consumer Buycott Intentions: A Moderated Mediation Model of Consumers€™ Extrinsic Attributions and Power Distance. (2024). Usman, Muhammad ; Amir, Aleena. In: Bulletin of Business and Economics (BBE). RePEc:rfh:bbejor:v:13:y:2024:i:3:p:273-281.

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2024Integrating Sustainability and Circular Economy into Consumer-Brand Dynamics: A Saudi Arabia Perspective. (2024). Almutairi, Tariq ; Abu-Bakar, Halidu. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:18:p:7890-:d:1474966.

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2024When desired brand values might conflict : The diagnosticity of different packaging elements on brand sustainability and brand quality. (2024). Snoeren, Sander ; Roest, Henk. In: Other publications TiSEM. RePEc:tiu:tiutis:5612c088-1e58-4d9b-9d92-2d8b922d7e39.

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2024Drivers of sustained brand engagement: cases of long-term customers of hedonic and utilitarian brands in Japan. (2024). Aoki, Kei ; Ishizuka, Chikako. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00242-6.

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2024Constraints under the Halo: The Constraining Effect of Corporate Reputation on Corporate Social Responsibility Behavior. (2024). Li, Xin ; Han, Xuze ; Ye, Fangbing. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:19:p:8405-:d:1487030.

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2024Conceptualising and measuring consumer perceptions of brand wastefulness. (2024). Gain, Alexandria M ; Bonfrer, Andr ; Coote, Leonard V. In: Journal of Brand Management. RePEc:pal:jobman:v:31:y:2024:i:6:d:10.1057_s41262-024-00360-1.

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2024Fostering Purchase Intentions Through CSR and Service Quality: The Role of Customer Satisfaction, Brand Loyalty, and Admiration. (2024). Mahmood, Shahid ; Ahmad, Sohail ; Irshad, Omer. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:23:p:10584-:d:1535512.

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2024Assessing the firm-level financial consequences of clustering. (2024). Butt, Moeen Naseer ; Baig, Ahmed S. In: Journal of Business Research. RePEc:eee:jbrese:v:178:y:2024:i:c:s0148296324001577.

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2024From human to virtual: Unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method. (2024). Shao, Zhucheng. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000110.

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2024There’s a time and place: Navigating omni-temporality in the place branding process. (2024). Koenig-Lewis, Nicole ; Reynolds, Laura ; Peattie, Ken ; Doering, Heike. In: Journal of Business Research. RePEc:eee:jbrese:v:170:y:2024:i:c:s0148296323006677.

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2024Impact of transformational leadership on service delivery behaviours of frontline service employees. (2024). Kumar, Manish ; Pandey, Jayesh ; Jauhari, Hemang. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001127.

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2024Beauty and the brands: the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality. (2024). Gilal, Rukhsana Gul. In: Journal of Brand Management. RePEc:pal:jobman:v:31:y:2024:i:3:d:10.1057_s41262-023-00338-5.

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2024Influence of Social Media on Youth Voting Behaviour: A Systematic Literature Review. (2024). Yahaya, Fatimah Yazmin ; Nazira, Noor Afzaliza ; Sah, Siti Nurshahidah ; Hassan, Mohd Sufiean ; Azni, Zuliani Mohd ; Izyandiyana, Siti Nur. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:8:y:2024:i:10:p:1198-1207.

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2024Consumer empowerment in the ethical spectrum: Rethinking retention in live-streaming markets. (2024). Chai, Junwu ; Li, Hengyu ; Tana, Gegen. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002662.

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2024On the antipodes of love and hate: The conception and measurement of brand polarization. (2024). Osuna, Sergio Andres ; Veloutsou, Cleopatra ; Morgan-Thomas, Anna. In: Journal of Business Research. RePEc:eee:jbrese:v:179:y:2024:i:c:s0148296324001917.

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Recent citations
Recent citations received in 2024

YearCiting document
2024The thousand faces of beauty: How credible storytelling unlocks disability representation in inclusive luxury fashion branding. (2024). Lee, Zoe ; Syed, Sharifah Faridah ; Gambetti, Rossella. In: Journal of Business Research. RePEc:eee:jbrese:v:181:y:2024:i:c:s0148296324002480.

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2024Act as you preach! Authentic brand purpose versus “woke washing’s” impact on brand credibility: The moderating role of cause involvement and consumer skepticism. (2024). Fohl, Ulrich ; Walter, Nadine ; Sander, Frauke ; Nies, Angelique. In: Journal of Business Research. RePEc:eee:jbrese:v:184:y:2024:i:c:s0148296324003722.

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2024Encouraging Continuous Usage of Wearable Activity Trackers: The Interplay of Perceived Severity, Susceptibility and Social Media Influencers. (2024). Coffie, Isaac Sewornu ; Mller, Re-An ; Lennox, Anita. In: IJERPH. RePEc:gam:jijerp:v:21:y:2024:i:12:p:1549-:d:1527173.

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2024Brands and activism: ecosystem and paradoxes. (2024). Golob, Ura ; Podnar, Klement. In: Journal of Brand Management. RePEc:pal:jobman:v:31:y:2024:i:2:d:10.1057_s41262-024-00355-y.

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Recent citations received in 2023

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2023Financial risk tolerance: A review and research agenda. (2023). , Rajni ; Hemrajani, Pragati ; Dhiman, Rahul ; Khan, Muskan. In: European Management Journal. RePEc:eee:eurman:v:41:y:2023:i:6:p:1119-1133.

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2023Foreign divestment from emerging markets: A systematic literature review, integrative framework, and research agenda. (2023). Panibratov, Andrei ; Ameyaw, Abdul-Kadir. In: European Management Journal. RePEc:eee:eurman:v:41:y:2023:i:6:p:1134-1152.

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2023.

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2023Enlightening the brand building–audience response link. (2023). Veloutsou, Cleopatra. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:6:d:10.1057_s41262-023-00331-y.

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Recent citations received in 2022

YearCiting document
2022Exploring Marketing Insights for Healthcare: Trends and Perspectives Based on Literature Investigation. (2022). Tarcza, Teodora Mihaela ; Bodog, Simona Aurelia ; Roca, Remus Dorel ; Sasu, Dinu Vlad ; Popa, Adela Laura. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:17:p:10499-:d:895432.

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2022Enhancing Sustainable Cosmetics Brand Purchase: A Comprehensive Approach Based on the SOR Model and the Triple Bottom Line. (2022). Dabija, Dan Cristian ; Grdinaru, Ioan-Alexandru ; Obad, Daniel-Rare. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:21:p:14118-:d:957108.

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2022Building Brand Equity: The Impact of Brand Experience, Brand Love, and Brand Engagement—A Case Study of Customers’ Perception of the Apple Brand in China. (2022). Wu, Rui ; Sohaib, Muhammad ; Mlynarski, Jacob. In: Sustainability. RePEc:gam:jsusta:v:15:y:2022:i:1:p:746-:d:1021522.

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2022Green Marketing: Empirische Erkenntnisse zur Konsumentenwahrnehmung von Ökologie-orientierten Repositionierungsversuchen etablierter Marken. (2022). Hesse, Andreas. In: Wissenschaftliche Schriften des Fachbereichs Wirtschaftswissenschaften. RePEc:zbw:hkowis:362022.

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Recent citations received in 2021

YearCiting document
2021Developing brand identities for international new ventures under uncertainty: Decision-making logics and psychic distance. (2021). Kusi, Samuel Yaw ; Gabrielsson, Peter ; Kontkanen, Minnie. In: International Business Review. RePEc:eee:iburev:v:30:y:2021:i:6:s0969593121000743.

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2021Adoption of new technologies in developing countries: The case of autonomous car between Vietnam and Colombia. (2021). Salas-Paramo, Jairo ; Escandon-Barbosa, Diana ; Giraldo-Gonzalez, Carlos ; Meneses-Franco, Ana Isabel. In: Technology in Society. RePEc:eee:teinso:v:66:y:2021:i:c:s0160791x21001494.

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2021How to understand “salable fake goods” and “unsalable quality goods”? An insight from the view of quality responsibility and consumers’ brand loyalty. (2021). Gao, Yangyang ; Jia, Xiaorong ; Zhao, Min ; Lu, Jintao ; Zhang, Chong ; Lev, Benjamin ; He, Yifan. In: Technology in Society. RePEc:eee:teinso:v:67:y:2021:i:c:s0160791x21002682.

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2021The Relationship between Consumers‘ Characteristics and the Expectations towards a Brand‘s Value. (2021). Toborek, Katarzyn ; Wyrwisz, Joanna ; Rzemieniak, Magdalena. In: European Research Studies Journal. RePEc:ers:journl:v:xxiv:y:2021:i:special1-part2:p:264-277.

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2021The Relationship between Consumers‘ Characteristics and the Expectations towards a Brand‘s Value. (2021). Rzemieniak, Magdalena ; Toborek, Katarzyn ; Wyrwisz, Joanna. In: European Research Studies Journal. RePEc:ers:journl:v:xxiv:y:2021:i:special2:p:264-277.

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2021Understanding Continuance Intention Determinants to Adopt Online Health Care Community: An Empirical Study of Food Safety. (2021). Yang, Jinxin ; Jong, Din. In: IJERPH. RePEc:gam:jijerp:v:18:y:2021:i:12:p:6514-:d:576408.

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2021“Worse Than What I Read?” The External Effect of Review Ratings on the Online Review Generation Process: An Empirical Analysis of Multiple Product Categories Using Amazon.com Review Data. (2021). Park, Young Joon ; Yoon, Yeujun ; Joo, Jaewoo ; Polpanumas, Charin. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:19:p:10912-:d:647678.

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2021Relationship Analysis among Apparel Brand Image, Self-Congruity, and Consumers’ Purchase Intention. (2021). Yan, Xinfeng ; Du, Qinying ; Kumari, Naveeta ; Chen, Lihong ; Memon, Hafeezullah ; Halepoto, Habiba ; Liu, Chunhong. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:22:p:12770-:d:682278.

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2021Evidence on the Relationship between Place Attachment and Behavioral Intentions between 2010 and 2021: A Systematic Literature Review. (2021). Dang, Lisa ; Weiss, Jan. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:23:p:13138-:d:689302.

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2021A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa. (2021). Grigoriou, Nicholas ; Fuxman, Leonora ; Mohr, Iris ; Hack-Polay, Dieu ; Mahmoud, Ali B. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:5:d:10.1057_s41262-021-00244-8.

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2021Brands as personal narratives: learning from user–YouTube–brand interactions. (2021). Sashittal, Hemant C ; Jassawalla, Avan R. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:6:d:10.1057_s41262-021-00248-4.

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