Journal of Marketing Analytics / Palgrave Macmillan
Citation Profile [Updated: 2025-11-20 18:08:17]
5 Years H Index
11
Impact Factor (IF)
0.61
5 Years IF
0.73
Data available in this
report
[Raw
data] [50 most cited papers]
[50 most relevant papers]
[cites used to compute IF]
[Recent
citations ][Frequent citing
series ] [more data in
EconPapers]
[
trace new citations] [Missing
citations? Add them now]
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Main indicators
Raw Data
| IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
| 2016 | 0 | 0.5 | 0 | 0 | 14 | 14 | 23 | 0 | 0 | 0 | 0 | 0 | 0.2 | |||||
| 2017 | 0.14 | 0.52 | 0.14 | 0.14 | 15 | 29 | 44 | 4 | 4 | 14 | 2 | 14 | 2 | 3 | 75 | 2 | 0.13 | 0.21 |
| 2018 | 0.17 | 0.53 | 0.17 | 0.17 | 18 | 47 | 40 | 8 | 12 | 29 | 5 | 29 | 5 | 5 | 62.5 | 1 | 0.06 | 0.22 |
| 2019 | 0.27 | 0.54 | 0.36 | 0.28 | 22 | 69 | 206 | 25 | 37 | 33 | 9 | 47 | 13 | 14 | 56 | 8 | 0.36 | 0.21 |
| 2020 | 0.55 | 0.64 | 0.34 | 0.38 | 26 | 95 | 98 | 32 | 69 | 40 | 22 | 69 | 26 | 12 | 37.5 | 1 | 0.04 | 0.3 |
| 2021 | 0.83 | 0.74 | 0.56 | 0.58 | 30 | 125 | 57 | 70 | 139 | 48 | 40 | 95 | 55 | 26 | 37.1 | 4 | 0.13 | 0.27 |
| 2022 | 0.59 | 0.74 | 0.66 | 0.7 | 33 | 158 | 87 | 104 | 243 | 56 | 33 | 111 | 78 | 31 | 29.8 | 4 | 0.12 | 0.22 |
| 2023 | 0.51 | 0.7 | 0.72 | 0.71 | 60 | 218 | 43 | 156 | 400 | 63 | 32 | 129 | 91 | 79 | 50.6 | 6 | 0.1 | 0.2 |
| 2024 | 0.61 | 0.82 | 0.71 | 0.73 | 74 | 292 | 40 | 208 | 608 | 93 | 57 | 171 | 124 | 100 | 48.1 | 16 | 0.22 | 0.24 |
| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
50 most cited documents in this series
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2019 | Partial least squares structural equation modeling using SmartPLS: a software review. (2019). Sarstedt, Marko ; Cheah, Jun-Hwa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00058-3. Full description at Econpapers || Download paper | 123 |
| 2 | 2019 | The state of marketing analytics in research and practice. (2019). Bendixen, Michael ; Petrescu, Maria ; Iacobucci, Dawn ; Krishen, Anjala. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00059-2. Full description at Econpapers || Download paper | 34 |
| 3 | 2020 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (2020). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 23 |
| 4 | 2020 | Cutoff criteria for overall model fit indexes in generalized structured component analysis. (2020). Sarstedt, Marko ; Hwang, Heungsun ; Cho, Gyeongcheol ; Ringle, Christian M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00089-1. Full description at Econpapers || Download paper | 21 |
| 5 | 2022 | A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis. (2022). Kargina, Mariya ; Caputo, Andrea. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00142-7. Full description at Econpapers || Download paper | 19 |
| 6 | 2024 | Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM). (2024). Liu, Yide ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00279-7. Full description at Econpapers || Download paper | 15 |
| 7 | 2020 | The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance. (2020). Boyer, Stefanie ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00087-3. Full description at Econpapers || Download paper | 14 |
| 8 | 2019 | Defining and measuring social customer-relationship management (CRM) capabilities. (2019). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:1:d:10.1057_s41270-018-0044-8. Full description at Econpapers || Download paper | 11 |
| 9 | 2024 | Reviewing the SmartPLS 4 software: the latest features and enhancements. (2024). Cheah, Jun-Hwa ; Magno, Francesca ; Cassia, Fabio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00266-y. Full description at Econpapers || Download paper | 11 |
| 10 | 2021 | BERT: a sentiment analysis odyssey. (2021). Alaparthi, Shivaji ; Mishra, Manit. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00109-8. Full description at Econpapers || Download paper | 11 |
| 11 | 2022 | Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework. (2022). Villegas, Salvador G ; Vollrath, Matthew D. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-020-00098-0. Full description at Econpapers || Download paper | 11 |
| 12 | 2017 | The world of analytics: interdisciplinary, inclusive, insightful, and influential. (2017). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0016-4. Full description at Econpapers || Download paper | 10 |
| 13 | 2017 | Marketing analytics: from practice to academia. (2017). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0019-1. Full description at Econpapers || Download paper | 10 |
| 14 | 2022 | Whatâs important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banksâ customers. (2022). Damberg, Svenja ; Schwaiger, Manfred ; Ringle, Christian M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00147-2. Full description at Econpapers || Download paper | 10 |
| 15 | 2019 | A systematic literature review of big data adoption in internationalization. (2019). Menvielle, William ; le Dinh, Thang ; Khoa, Nguyen Anh. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00054-7. Full description at Econpapers || Download paper | 10 |
| 16 | 2020 | Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. (2020). Madero, Sergio ; Guerra, Eva ; Gonzalez, Beatriz ; Lopez, Alberto. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00085-5. Full description at Econpapers || Download paper | 9 |
| 17 | 2019 | The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter. (2019). Tian, Wen ; Heldsinger, Natalie ; Huang, Lei ; Clarke, Amelia. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00053-8. Full description at Econpapers || Download paper | 9 |
| 18 | 2017 | Imbalanced customer classification for bank direct marketing. (2017). Daskalaki, Sophia ; Marinakos, Georgios. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0013-7. Full description at Econpapers || Download paper | 9 |
| 19 | 2020 | Mediating effect of reasons on the relationship between altruism and green hotel patronage intention. (2020). Aziz, Norzalita Abd ; Tan, Lingling ; Ngah, Abdul Hafaz. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:1:d:10.1057_s41270-020-00067-7. Full description at Econpapers || Download paper | 9 |
| 20 | 2022 | The influence of social media eWOM information on purchase intention. (2022). Woon, Steve ; Leong, Choi-Meng ; Loi, Alexa Min-Wei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00132-9. Full description at Econpapers || Download paper | 8 |
| 21 | 2021 | Influence of interpersonal competence on behavioral intention in social commerce through customer-perceived value. (2021). Hsiao, Ming-Hsiung. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00093-5. Full description at Econpapers || Download paper | 8 |
| 22 | 2023 | A decade of marketing analytics and more to come: JMA insights. (2023). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-023-00226-6. Full description at Econpapers || Download paper | 7 |
| 23 | 2022 | Artificial intelligence in marketing: a network analysis and future agenda. (2022). Korelo, Jose Carlos ; Alves, Helison Bertoli ; Schiessl, Djonata. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00143-6. Full description at Econpapers || Download paper | 7 |
| 24 | 2019 | Review of a proposed methodology for bibliometric and visualization analyses for organizations: application to the collaboration economy. (2019). Leblanc-Proulx, Sebastien ; Ertz, Myriam. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00052-9. Full description at Econpapers || Download paper | 7 |
| 25 | 2022 | Digitalization and its impact on contemporary marketing strategies and practices. (2022). Cham, Tat-Huei ; Memon, Mumtaz Ali ; Fam, Kim-Shyan ; Cheah, Jun-Hwa ; Laszlo, Jozsa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-022-00167-6. Full description at Econpapers || Download paper | 7 |
| 26 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v::y::i::d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 6 | |
| 27 | 2017 | Moderating effect of price perception on factors affecting attitude towards online shopping. (2017). Sarkar, Subhro ; Khare, Arpita. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0018-2. Full description at Econpapers || Download paper | 6 |
| 28 | 2018 | Analyzing the analytics: data privacy concerns. (2018). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:2:d:10.1057_s41270-018-0034-x. Full description at Econpapers || Download paper | 6 |
| 29 | 2021 | Image-mining: exploring the impact of video content on the success of crowdfunding. (2021). Ma, Zecong ; Palacios, Sergio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00133-8. Full description at Econpapers || Download paper | 5 |
| 30 | 2022 | Reshaping the bank experience for GEN Z in France. (2022). Barreto, Tais ; Kaabachi, Souheila ; ben Mrad, Selima. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-022-00173-8. Full description at Econpapers || Download paper | 5 |
| 31 | 2020 | The dilemma of social media algorithms and analytics. (2020). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00094-4. Full description at Econpapers || Download paper | 5 |
| 32 | 2018 | Customer retention in freemium applications. (2018). Ross, Nicholas. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0042-x. Full description at Econpapers || Download paper | 5 |
| 33 | 2016 | Aakerâs brand personality scale is not universal â Explanation and reasons for bikes in India. (2016). Bishnoi, Vinod Kumar ; Kumar, Ajay. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:1:d:10.1057_jma.2016.3. Full description at Econpapers || Download paper | 5 |
| 34 | 2020 | The evolution of behavioral loyalty and customer lifetime value over time: investigation from a Casino Loyalty Program. (2020). Yoo, Michelle ; Bai, Billy ; Singh, Ashok. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00076-6. Full description at Econpapers || Download paper | 5 |
| 35 | 2021 | Predictors of online shopping in India: an empirical investigation. (2021). Tandon, Urvashi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00084-6. Full description at Econpapers || Download paper | 5 |
| 36 | 2022 | Investigating the impact of psychological customer engagement on customer engagement behaviors: the moderating role of customer commitment. (2022). Bozkurt, Siddik ; Gligor, Nichole. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-021-00146-3. Full description at Econpapers || Download paper | 5 |
| 37 | 2024 | Combined importanceâperformance map analysis (cIPMA) in partial least squares structural equation modeling (PLSâSEM): a SmartPLS 4 tutorial. (2024). Ringle, Christian M ; Hauff, Sven ; Richter, Nicole F ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-024-00325-y. Full description at Econpapers || Download paper | 4 |
| 38 | 2019 | Strength in diversity: methods and analytics. (2019). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:4:d:10.1057_s41270-019-00064-5. Full description at Econpapers || Download paper | 4 |
| 39 | 2022 | Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia. (2022). Sharma, Rajesh ; Kautish, Pradeep ; Khare, Arpita. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00134-7. Full description at Econpapers || Download paper | 4 |
| 40 | 2022 | Learning about the customer for improving customer retention proposal of an analytical framework. (2022). Nogueira, Joana ; Simes, Dora. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00126-7. Full description at Econpapers || Download paper | 4 |
| 41 | 2021 | Performing social media analytics with Brandwatch for Classrooms: a platform review. (2021). McGuirk, Mike. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00128-5. Full description at Econpapers || Download paper | 4 |
| 42 | 2021 | Understanding changes in a brandâs core positioning and customer engagement: a sentiment analysis of a brand-owned Facebook site. (2021). Xu, Zhenning ; Tajdini, Saeed ; Vail, Colin ; Kohli, Amarpreet S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00099-z. Full description at Econpapers || Download paper | 4 |
| 43 | 2019 | Customer relationship management technology: bridging the gap between marketing education and practice. (2019). Ajjan, Haya ; Harrison, Dana E. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:4:d:10.1057_s41270-019-00063-6. Full description at Econpapers || Download paper | 4 |
| 44 | 2023 | Assessing the effects of COVID-19-related risk on online shopping behavior. (2023). Limongi, Ricardo ; Raasch, Michele ; Hoeckesfeld, Lenoir ; de Sousa, Joo Henriques ; Soares, Joo Coelho ; Santos, Weverson Soares. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-022-00156-9. Full description at Econpapers || Download paper | 4 |
| 45 | 2021 | Political marketing with data analytics. (2021). , Dennis ; Comm, Clare L. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00097-1. Full description at Econpapers || Download paper | 4 |
| 46 | 2022 | How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context. (2022). Lim, Xin-Jean ; Yee, Wong Foong ; Rathakrishnan, Thanuja ; Ng, Siew Imm ; Seng, Kaixin. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00110-1. Full description at Econpapers || Download paper | 4 |
| 47 | 2020 | To what extent do conspicuous consumption and status consumption reinforce the effect of self-image congruence on emotional brand attachment? Evidence from the Kingdom of Saudi Arabia. (2020). Klabi, Fethi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00073-9. Full description at Econpapers || Download paper | 4 |
| 48 | 2016 | Studying product diffusion based on market coverage. (2016). Agarwal, Mohini ; Bansal, Gunjan ; Anand, Adarsh ; A. H. S. Garmabaki, . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:4:d:10.1057_s41270-016-0005-z. Full description at Econpapers || Download paper | 4 |
| 49 | 2019 | Data-driven decision making: implementing analytics to transform academic culture. (2019). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00056-5. Full description at Econpapers || Download paper | 4 |
| 50 | 2021 | Focusing on the quality and performance implications of marketing analytics. (2021). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:3:d:10.1057_s41270-021-00129-4. Full description at Econpapers || Download paper | 4 |
50 most relevant documents in this series (papers most cited in the last two years)
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2019 | Partial least squares structural equation modeling using SmartPLS: a software review. (2019). Sarstedt, Marko ; Cheah, Jun-Hwa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00058-3. Full description at Econpapers || Download paper | 69 |
| 2 | 2019 | The state of marketing analytics in research and practice. (2019). Bendixen, Michael ; Petrescu, Maria ; Iacobucci, Dawn ; Krishen, Anjala. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00059-2. Full description at Econpapers || Download paper | 21 |
| 3 | 2022 | A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis. (2022). Kargina, Mariya ; Caputo, Andrea. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00142-7. Full description at Econpapers || Download paper | 18 |
| 4 | 2020 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (2020). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 15 |
| 5 | 2024 | Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM). (2024). Liu, Yide ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00279-7. Full description at Econpapers || Download paper | 15 |
| 6 | 2024 | Reviewing the SmartPLS 4 software: the latest features and enhancements. (2024). Cheah, Jun-Hwa ; Magno, Francesca ; Cassia, Fabio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00266-y. Full description at Econpapers || Download paper | 11 |
| 7 | 2022 | Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework. (2022). Villegas, Salvador G ; Vollrath, Matthew D. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-020-00098-0. Full description at Econpapers || Download paper | 11 |
| 8 | 2020 | Cutoff criteria for overall model fit indexes in generalized structured component analysis. (2020). Sarstedt, Marko ; Hwang, Heungsun ; Cho, Gyeongcheol ; Ringle, Christian M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00089-1. Full description at Econpapers || Download paper | 10 |
| 9 | 2022 | Whatâs important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banksâ customers. (2022). Damberg, Svenja ; Schwaiger, Manfred ; Ringle, Christian M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00147-2. Full description at Econpapers || Download paper | 10 |
| 10 | 2020 | The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance. (2020). Boyer, Stefanie ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00087-3. Full description at Econpapers || Download paper | 9 |
| 11 | 2022 | The influence of social media eWOM information on purchase intention. (2022). Woon, Steve ; Leong, Choi-Meng ; Loi, Alexa Min-Wei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00132-9. Full description at Econpapers || Download paper | 8 |
| 12 | 2022 | Digitalization and its impact on contemporary marketing strategies and practices. (2022). Cham, Tat-Huei ; Memon, Mumtaz Ali ; Fam, Kim-Shyan ; Cheah, Jun-Hwa ; Laszlo, Jozsa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-022-00167-6. Full description at Econpapers || Download paper | 7 |
| 13 | 2023 | A decade of marketing analytics and more to come: JMA insights. (2023). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-023-00226-6. Full description at Econpapers || Download paper | 7 |
| 14 | 2022 | Artificial intelligence in marketing: a network analysis and future agenda. (2022). Korelo, Jose Carlos ; Alves, Helison Bertoli ; Schiessl, Djonata. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00143-6. Full description at Econpapers || Download paper | 7 |
| 15 | 2020 | Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. (2020). Madero, Sergio ; Guerra, Eva ; Gonzalez, Beatriz ; Lopez, Alberto. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00085-5. Full description at Econpapers || Download paper | 7 |
| 16 | 2021 | BERT: a sentiment analysis odyssey. (2021). Alaparthi, Shivaji ; Mishra, Manit. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00109-8. Full description at Econpapers || Download paper | 7 |
| 17 | 2019 | The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter. (2019). Tian, Wen ; Heldsinger, Natalie ; Huang, Lei ; Clarke, Amelia. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00053-8. Full description at Econpapers || Download paper | 6 |
| 18 | 2017 | Imbalanced customer classification for bank direct marketing. (2017). Daskalaki, Sophia ; Marinakos, Georgios. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0013-7. Full description at Econpapers || Download paper | 5 |
| 19 | 2019 | A systematic literature review of big data adoption in internationalization. (2019). Menvielle, William ; le Dinh, Thang ; Khoa, Nguyen Anh. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00054-7. Full description at Econpapers || Download paper | 5 |
| 20 | 2019 | Defining and measuring social customer-relationship management (CRM) capabilities. (2019). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:1:d:10.1057_s41270-018-0044-8. Full description at Econpapers || Download paper | 5 |
| 21 | 2022 | Investigating the impact of psychological customer engagement on customer engagement behaviors: the moderating role of customer commitment. (2022). Bozkurt, Siddik ; Gligor, Nichole. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-021-00146-3. Full description at Econpapers || Download paper | 5 |
| 22 | 2019 | Review of a proposed methodology for bibliometric and visualization analyses for organizations: application to the collaboration economy. (2019). Leblanc-Proulx, Sebastien ; Ertz, Myriam. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00052-9. Full description at Econpapers || Download paper | 5 |
| 23 | 2021 | Influence of interpersonal competence on behavioral intention in social commerce through customer-perceived value. (2021). Hsiao, Ming-Hsiung. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00093-5. Full description at Econpapers || Download paper | 5 |
| 24 | 2020 | The evolution of behavioral loyalty and customer lifetime value over time: investigation from a Casino Loyalty Program. (2020). Yoo, Michelle ; Bai, Billy ; Singh, Ashok. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00076-6. Full description at Econpapers || Download paper | 5 |
| 25 | 2022 | Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia. (2022). Sharma, Rajesh ; Kautish, Pradeep ; Khare, Arpita. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00134-7. Full description at Econpapers || Download paper | 4 |
| 26 | 2022 | Reshaping the bank experience for GEN Z in France. (2022). Barreto, Tais ; Kaabachi, Souheila ; ben Mrad, Selima. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-022-00173-8. Full description at Econpapers || Download paper | 4 |
| 27 | 2019 | Strength in diversity: methods and analytics. (2019). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:4:d:10.1057_s41270-019-00064-5. Full description at Econpapers || Download paper | 4 |
| 28 | 2024 | Combined importanceâperformance map analysis (cIPMA) in partial least squares structural equation modeling (PLSâSEM): a SmartPLS 4 tutorial. (2024). Ringle, Christian M ; Hauff, Sven ; Richter, Nicole F ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-024-00325-y. Full description at Econpapers || Download paper | 4 |
| 29 | 2020 | Mediating effect of reasons on the relationship between altruism and green hotel patronage intention. (2020). Aziz, Norzalita Abd ; Tan, Lingling ; Ngah, Abdul Hafaz. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:1:d:10.1057_s41270-020-00067-7. Full description at Econpapers || Download paper | 4 |
| 30 | 2023 | Assessing the effects of COVID-19-related risk on online shopping behavior. (2023). Limongi, Ricardo ; Raasch, Michele ; Hoeckesfeld, Lenoir ; de Sousa, Joo Henriques ; Soares, Joo Coelho ; Santos, Weverson Soares. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-022-00156-9. Full description at Econpapers || Download paper | 4 |
| 31 | 2022 | Learning about the customer for improving customer retention proposal of an analytical framework. (2022). Nogueira, Joana ; Simes, Dora. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00126-7. Full description at Econpapers || Download paper | 4 |
| 32 | 2021 | Predictors of online shopping in India: an empirical investigation. (2021). Tandon, Urvashi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00084-6. Full description at Econpapers || Download paper | 4 |
| 33 | 2022 | How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context. (2022). Lim, Xin-Jean ; Yee, Wong Foong ; Rathakrishnan, Thanuja ; Ng, Siew Imm ; Seng, Kaixin. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00110-1. Full description at Econpapers || Download paper | 4 |
| 34 | 2021 | Image-mining: exploring the impact of video content on the success of crowdfunding. (2021). Ma, Zecong ; Palacios, Sergio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00133-8. Full description at Econpapers || Download paper | 4 |
| 35 | 2023 | Sponsored brands video rings up clicks and sales in the short and long run. (2023). Shah, Zee ; Peran, Michael ; Pauwels, Koen ; Schnaidt, German ; Vercamer, Dauwe. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-023-00237-3. Full description at Econpapers || Download paper | 3 |
| 36 | 2021 | Understanding changes in a brandâs core positioning and customer engagement: a sentiment analysis of a brand-owned Facebook site. (2021). Xu, Zhenning ; Tajdini, Saeed ; Vail, Colin ; Kohli, Amarpreet S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00099-z. Full description at Econpapers || Download paper | 3 |
| 37 | 2020 | The dilemma of social media algorithms and analytics. (2020). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00094-4. Full description at Econpapers || Download paper | 3 |
| 38 | 2023 | Performing web analytics with Google Analytics 4: a platform review. (2023). McGuirk, Mike. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00244-4. Full description at Econpapers || Download paper | 3 |
| 39 | 2023 | Mapping 2022 in Journal of Marketing Analytics: what lies ahead?. (2023). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-023-00214-w. Full description at Econpapers || Download paper | 3 |
| 40 | 2020 | To what extent do conspicuous consumption and status consumption reinforce the effect of self-image congruence on emotional brand attachment? Evidence from the Kingdom of Saudi Arabia. (2020). Klabi, Fethi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00073-9. Full description at Econpapers || Download paper | 3 |
| 41 | 2021 | Brand loyalty explained by concept recall: recognizing the significance of the brand concept compared to features. (2021). Kato, Takumi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:3:d:10.1057_s41270-021-00115-w. Full description at Econpapers || Download paper | 3 |
| 42 | 2022 | Digital footprint wrangling: are analytics used for better or worse? A concurrent mixed methods research on the commercial (ab)use of dataveillance. (2022). Ostergaard, Klaus Grue ; Abrantes, Bruno F. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00144-5. Full description at Econpapers || Download paper | 3 |
| 43 | 2021 | Performing social media analytics with Brandwatch for Classrooms: a platform review. (2021). McGuirk, Mike. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00128-5. Full description at Econpapers || Download paper | 3 |
| 44 | 2022 | Trends and patterns in digital marketing research: bibliometric analysis. (2022). Jamali, Seyedh Mahboobeh ; Kargaran, Sanaz ; Ebrahim, Nader Ale ; Haghighinasab, Manijeh ; Saberi, Ali ; Ghorbani, Zahra. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00116-9. Full description at Econpapers || Download paper | 3 |
| 45 | 2023 | Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers. (2023). Lee, Yi Yong ; Liew, Tze Wei ; Gan, Chin Lay. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-022-00164-9. Full description at Econpapers || Download paper | 3 |
| 46 | 2021 | Extended innovation diffusion models and their empirical performance on real propagation data. (2021). ÐалаÑ, ÐÐ»Ð°Ð´Ð¸Ð¼Ð¸Ñ ; Sidorov, Sergei ; Balash, Olga ; Krylova, Maria ; Faizliev, Alexey ; Fomenko, Aleksandr. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00106-x. Full description at Econpapers || Download paper | 3 |
| 47 | 2023 | The impact of user-generated content on intention to select a travel destination. (2023). Thi, Thao Thanh ; Tong, Shurong. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-022-00174-7. Full description at Econpapers || Download paper | 3 |
| 48 | 2021 | Do Millennials share similar perceptions of brand experience? A clusterization based on brand experience and other brand-related constructs: the case of Netflix. (2021). Pattuglia, Simonetta ; Amoroso, Sara ; Khan, Imran. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-021-00103-0. Full description at Econpapers || Download paper | 3 |
| 49 | 2022 | Customer determinants of used auto loan churn: comparing predictive performance using machine learning techniques. (2022). Patil, Vivek H ; Raju, Sudhakar ; Valluri, Chandrasekhar. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00135-6. Full description at Econpapers || Download paper | 3 |
| 50 | 2022 | Consumer communications and current events: a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic. (2022). McCrary, Rachel ; Li, Jia. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00138-3. Full description at Econpapers || Download paper | 3 |
Citing documents used to
compute impact factor: 57
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| 2024 | Measuring the effects of customized targeted promotions on retailer profits: prescriptive analytics using basket-level econometric analysis. (2024). Seetharaman, P B ; Heilman, Carrie ; Chaudhry, Alexander. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00253-3. Full description at Econpapers || Download paper | |
| 2024 | Analytics for all marketing majors: sparking interest in the uninterested. (2024). Dingus, Rebecca ; Flink, Nicole A ; Black, Hulda G. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:2:d:10.1057_s41270-023-00283-x. Full description at Econpapers || Download paper | |
| 2024 | How music listening preferences play a role in casino showroom offers. (2024). Ampountolas, Apostolos ; Legg, Mark. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-023-00213-x. Full description at Econpapers || Download paper | |
| 2024 | Bibliometric Analysis of Smartphone Addiction Literature. (2024). Lee, Shih-Hui ; Yeo, Kee Jiar ; Wong, Boon Yew. In: SAGE Open. RePEc:sae:sagope:v:14:y:2024:i:3:p:21582440241271286. Full description at Econpapers || Download paper | |
| 2024 | How HR analytics evolved over time: a bibliometric analysis on Scopus database. (2024). Sanju, Nehad Laila ; Younus, Mohammad ; Sakib, Md Nazmus ; Islam, Mahafuza ; Satata, Farhana Foysal ; Chowdhury, Shah Ridwan. In: Future Business Journal. RePEc:spr:futbus:v:10:y:2024:i:1:d:10.1186_s43093-024-00375-9. Full description at Econpapers || Download paper | |
| 2024 | An open-source tool for merging data from multiple citation databases. (2024). Ivanovi, Lidija ; Nikoli, Duan. In: Scientometrics. RePEc:spr:scient:v:129:y:2024:i:7:d:10.1007_s11192-024-05076-2. Full description at Econpapers || Download paper | |
| 2024 | All for one and one for all? Exploring the nexus of land administration, land management and land governance. (2024). Hull, Simon Antony. In: Land Use Policy. RePEc:eee:lauspo:v:144:y:2024:i:c:s0264837724002011. Full description at Econpapers || Download paper | |
| 2024 | The implication of user-generated content in new product development process: A systematic literature review and future research agenda. (2024). Beauregard, Yvan ; Nasrabadi, Mohamadreza Azar ; Ekhlassi, Amir. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:206:y:2024:i:c:s0040162524003470. Full description at Econpapers || Download paper | |
| 2024 | How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research. (2024). Lim, Weng Marc ; Kumar, Satish ; Donthu, Naveen. In: Journal of Business Research. RePEc:eee:jbrese:v:182:y:2024:i:c:s0148296324002649. Full description at Econpapers || Download paper | |
| 2024 | Mapping sharing economy themes: science mapping, topic modeling, and research agenda. (2024). Ahmed, Amira Fouad ; Elsharnouby, Mohamed Hamed ; Gavilan, Diana ; Elkattan, Ahmed Gamal. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00238-2. Full description at Econpapers || Download paper | |
| 2024 | Artificial intelligence â driven sustainable development: Examining organizational, technical, and processing approaches to achieving global goals. (2024). Makkonen, Hannu ; Kaartemo, Valtteri ; Menvielle, Loick ; Rohrbeck, Rene ; Kulkova, Julia. In: Sustainable Development. RePEc:wly:sustdv:v:32:y:2024:i:3:p:2253-2267. Full description at Econpapers || Download paper | |
| 2024 | Does culture matter? Corporate reputation and sustainable satisfaction in the Chinese and German banking sector. (2024). Liu, Yide ; Damberg, Svenja ; Ringle, Christian M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00259-x. Full description at Econpapers || Download paper | |
| 2024 | Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM). (2024). Liu, Yide ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00279-7. Full description at Econpapers || Download paper | |
| 2024 | Combined importanceâperformance map analysis (cIPMA) in partial least squares structural equation modeling (PLSâSEM): a SmartPLS 4 tutorial. (2024). Ringle, Christian M ; Hauff, Sven ; Richter, Nicole F ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-024-00325-y. Full description at Econpapers || Download paper | |
| 2024 | ChatGPT appropriation: A catalyst for creative performance, innovation orientation, and agile leadership. (2024). Corvello, Vincenzo ; Khatri, Puja ; Duggal, Harshleen Kaur ; Thomas, Asha. In: Technology in Society. RePEc:eee:teinso:v:78:y:2024:i:c:s0160791x24001672. Full description at Econpapers || Download paper | |
| 2024 | The central role of consumerâbrand engagement in product and service brand contexts. (2024). Maree, T ; Ndhlovu, T. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00241-7. Full description at Econpapers || Download paper | |
| 2024 | Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective.. (2024). Labben, Thouraya Gherissi ; Abdo, Said Shabban ; Eid, Riyad ; Lababdi, Houyem Chaib ; Agag, Gomaa ; Almoraish, Ahmed ; Shehawy, Yasser Moustafa. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004149. Full description at Econpapers || Download paper | |
| 2024 | Engaging in customer citizenship behaviours to predict customer lifetime value. (2024). Moliner-Tena, Miguel-Angel ; Segarra-Moliner, Jose-Ramon. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:2:d:10.1057_s41270-022-00195-2. Full description at Econpapers || Download paper | |
| 2024 | Consumer complaint intentions: the impact of general and specific self-confidence. (2024). Aghaei, Iman ; Oney, Emrah. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:2:d:10.1057_s41270-022-00203-5. Full description at Econpapers || Download paper | |
| 2024 | Performance analysis of social media platforms: evidence of digital marketing. (2024). Rossato, Vanessa Piovesan ; Barros, Vania Fatima ; Veiga, Claudimar Pereira ; Cardoso, Deoclecio Junior ; Wegner, Roger Silva ; Malheiros, Michel Barboza. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-023-00211-z. Full description at Econpapers || Download paper | |
| 2024 | The role of absorptive capacity in the use of digital marketing analytics for effective marketing decisions. (2024). Martins, Tomas Sparano ; Proena, Marina. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-023-00224-8. Full description at Econpapers || Download paper | |
| 2024 | AI technologies in the analysis of visual advertising messages: survey and application. (2024). Kulibanova, Valeria ; Teor, Tatiana ; Kaplun, Dmitrii ; Ilyina, Irina ; Sharakhina, Larisa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00255-1. Full description at Econpapers || Download paper | |
| 2024 | The Economic Dynamics of Desktop and Mobile Customer Analytics in Advancing Digital Branding Strategies: Insights from the Agri-Food Industry. (2024). Karountzos, Panagiotis ; Kanellos, Nikos ; Giannakopoulos, Nikolaos T ; Terzi, Marina C ; Sakas, Damianos P. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:14:p:5845-:d:1431618. Full description at Econpapers || Download paper | |
| 2024 | Consumers as volunteers? The influence of value congruence on consumersâ voluntary performance. (2024). Elsharnouby, Tamer H ; Jayawardhena, Chanaka ; Elbedweihy, Alaa M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:2:d:10.1057_s41270-023-00210-0. Full description at Econpapers || Download paper | |
| 2024 | Future time perspective: a review and bibliometric analysis. (2024). Nasir, Nadia ; Abid, Muhammad Adeel ; Mubeen, Ayesha ; Ahmed, Waqar ; Mohsin, Muhammad. In: Quality & Quantity: International Journal of Methodology. RePEc:spr:qualqt:v:58:y:2024:i:2:d:10.1007_s11135-023-01703-x. Full description at Econpapers || Download paper | |
| 2024 | Elevating Purchase Intentions: The Resonance of Electronic Word of Mouth (eWOM). (2024). Suganya, R V ; Venkateshwaran, G. In: ComFin Research. RePEc:acg:comfin:v:12:y:2024:i:1:p:65-76. Full description at Econpapers || Download paper | |
| 2024 | Social Media Word of Mouth and Masstige Purchase Behaviour. (2024). Septianti, Firsta Diva ; Burhanudin, Burhanudin. In: Central European Business Review. RePEc:prg:jnlcbr:v:2024:y:2024:i:5:id:372:p:71-94. Full description at Econpapers || Download paper | |
| 2024 | From slack to strength: Examining ESNs impact on mental toughness and cyberslacking in the workplace. (2024). He, Yong ; Nijjer, Shivinder ; Gugnani, Ritika ; Nusrat, Anam ; Luqman, Adeel. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:198:y:2024:i:c:s0040162523006352. Full description at Econpapers || Download paper | |
| 2024 | Is face and information availability important in green purchasing among young consumers?. (2024). Zhang, Yanyan ; Cham, Tat-Huei ; Pek, Chuen Khee ; Leong, Choi-Meng. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03377-8. Full description at Econpapers || Download paper | |
| 2024 | Tourism marketing in the metaverse: A systematic literature review, building blocks, and future research directions. (2024). Jess, Joao Paulo ; Membiela-Polln, Matas ; Crespo-Pereira, Vernica ; Snchez-Amboage, Eva. In: PLOS ONE. RePEc:plo:pone00:0300599. Full description at Econpapers || Download paper | |
| 2024 | The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value. (2024). Srivastava, Rajesh ; Sarp, Serap ; Ozer, Serhat ; Gligor, David ; Bozkurt, Siddik. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-023-00268-w. Full description at Econpapers || Download paper | |
| 2024 | Leveraging AI and NLP for Bank Marketing: A Systematic Review and Gap Analysis. (2024). Lessmann, Stefan ; Gerling, Christopher. In: Papers. RePEc:arx:papers:2411.14463. Full description at Econpapers || Download paper | |
| 2024 | Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation. (2024). Marin-Garcia, Antonio ; Ruiz-Molina, Maria-Eugenia ; Berenguer-Contri, Gloria ; Gil-Saura, Irene ; Bordian, Mariia. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-024-00309-y. Full description at Econpapers || Download paper | |
| 2024 | Artificial intelligence and consumer behavior: From predictive to generative AI. (2024). Puntoni, Stefano ; Hermann, Erik. In: Journal of Business Research. RePEc:eee:jbrese:v:180:y:2024:i:c:s0148296324002248. Full description at Econpapers || Download paper | |
| 2024 | Hey ChatGPT: an examination of ChatGPT prompts in marketing. (2024). Wood, Bronwyn ; Tafesse, Wondwesen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00284-w. Full description at Econpapers || Download paper | |
| 2024 | Artificial intelligence in business-to-business (B2B) sales process: a conceptual framework. (2024). Peterson, Robert ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00287-7. Full description at Econpapers || Download paper | |
| 2024 | Beyond conventions: Unravelling perceived values role in shaping digital-only banks adoption. (2024). Hussin, Nazimah ; Alwadain, Ayed ; Muneer, Amgad. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:203:y:2024:i:c:s0040162524001331. Full description at Econpapers || Download paper | |
| 2024 | rworkflows: automating reproducible practices for the R community. (2024). Skene, Nathan G ; Schilder, Brian M ; Murphy, Alan E. In: Nature Communications. RePEc:nat:natcom:v:15:y:2024:i:1:d:10.1038_s41467-023-44484-5. Full description at Econpapers || Download paper | |
| 2024 | Variable science mapping as literature review method. (2024). Paul, Justin ; Brggemann, Philipp ; Tomczyk, Przemyslaw. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-024-00336-9. Full description at Econpapers || Download paper | |
| 2024 | Asymmetric and symmetric approaches to the extension of UTAUT2 in the M-payment adoption of Pakistani apps. (2024). Anwar, Waseem ; Umm-e-Habiba, ; Albashrawi, Mousa ; Abbasi, Ghazanfar Ali. In: Journal of Financial Services Marketing. RePEc:pal:jofsma:v:29:y:2024:i:3:d:10.1057_s41264-024-00266-8. Full description at Econpapers || Download paper | |
| 2024 | Exploring critical determinants influencing businessesâ continuous usage of mobile payment in post-pandemic era: Based on the UTAUT2 perspective. (2024). Tsai, Pei-Hsuan ; Tang, Jia-Wei. In: Technology in Society. RePEc:eee:teinso:v:77:y:2024:i:c:s0160791x24001027. Full description at Econpapers || Download paper | |
| 2024 | An investigation of selected UTAUT constructs and consumption values of Gen Z and Gen X for mobile banking services and behavioral intentions to facilitate the adoption of mobile apps. (2024). Spais, George ; Dendrinos, Konstantinos. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-023-00271-1. Full description at Econpapers || Download paper | |
| 2024 | Bayesian analysis of experimental and observational data: a review and illustration of the BANOVA R package. (2024). Kopyakova, Anna ; Dong, Chen ; Wedel, Michel. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-024-00312-3. Full description at Econpapers || Download paper | |
| 2024 | Semi-parametric approach for modelling overdispersed count data with application to Industry 4.0. (2024). Giacalone, M ; Borghesi, M ; Bonnini, S. In: Socio-Economic Planning Sciences. RePEc:eee:soceps:v:95:y:2024:i:c:s0038012124001757. Full description at Econpapers || Download paper | |
| 2024 | Electronic word-of-mouth intentions in personal and public networks: a domestic tourist perspective. (2024). Meenakshy, Manju ; Bolar, Kartikeya ; K. D. V. Prasad, ; Shyamsunder, Chitta. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03753-4. Full description at Econpapers || Download paper | |
| 2024 | Fighting against de-pooling effect of airport advertising spaces: A supply chain perspective. (2024). Xiao, Yongbo ; Yang, Jun ; Mu, Jianliang ; Zhao, Cui. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:186:y:2024:i:c:s1366554524001182. Full description at Econpapers || Download paper | |
| 2024 | Adoption of Artificial Intelligence in Small and Medium-Sized Enterprises in Spain: The Role of Competences and Skills. (2024). Romero, Isidoro ; Huseyn, Mammadov ; Gonzalez-Abril, Luis ; Ruiz-Gandara, Africa. In: The AMFITEATRU ECONOMIC journal. RePEc:aes:amfeco:v:26:y:2024:i:67:p:848. Full description at Econpapers || Download paper | |
| 2024 | Data-driven budget allocation of retail media by ad product, funnel metric, and brand size. (2024). Qin, Vivian ; Pauwels, Koen ; Zhou, Bobby. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:2:d:10.1057_s41270-024-00294-2. Full description at Econpapers || Download paper | |
| 2024 | Disentangling the relationship between trust, online buying, and customer satisfaction: a three-way interaction model. (2024). Parayitam, Satyanarayana ; Alagiriswamy, Ravikumar ; Venkatakrishnan, Jeeva. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00228-4. Full description at Econpapers || Download paper | |
| 2024 | Investigating the impact of social media advertising and risk factors on customer online buying behavior: a trust-based perspective. (2024). Khan, Farhan ; Atlas, Fouzia ; Zain, Fahad ; Jabeen, Riffut. In: Future Business Journal. RePEc:spr:futbus:v:10:y:2024:i:1:d:10.1186_s43093-024-00411-8. Full description at Econpapers || Download paper | |
| 2024 | Assessing the effectiveness of OTT services, branded apps, and gamified loyalty giveaways on mobile customer churn in the telecom industry: A machine-learning approach. (2024). Cagliyor, Sendi ; Kirgiz, Omer Bugra ; Kiygi-Calli, Meltem ; el Oraiby, Maryam. In: Telecommunications Policy. RePEc:eee:telpol:v:48:y:2024:i:8:s0308596124001137. Full description at Econpapers || Download paper | |
| 2024 | Sales force control in the area of value-based selling and Industry 4.0: smart self-control based on salesperson business model. (2024). Ladhari, Riadh ; Echchakoui, Sad. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00251-5. Full description at Econpapers || Download paper | |
| 2024 | A gateway toward truly responsive customers: using the uplift modeling to increase the performance of a B2B marketing campaign. (2024). Kaya, Tolga ; Burnaz, Sebnem ; Sanisoglu, Meltem. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00254-2. Full description at Econpapers || Download paper | |
| 2024 | Creating meaningful insights from customer reviews: a methodological comparison of topic modeling algorithms and their use in marketing research. (2024). Adirci, Tue Ozansoy ; Yazici, GL. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00256-0. Full description at Econpapers || Download paper | |
| 2024 | Drivers of sustained brand engagement: cases of long-term customers of hedonic and utilitarian brands in Japan. (2024). Aoki, Kei ; Ishizuka, Chikako. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00242-6. Full description at Econpapers || Download paper | |
| 2024 | Why do consumers return products? A qualitative exploration of online product return behaviour of young consumers. (2024). Kunja, Sambashiva Rao ; Das, Lipsa. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000663. Full description at Econpapers || Download paper | |
| 2024 | Forecasting airline passengersâ¬â¢ satisfaction based on sentiments and ratings: An application of VADER and machine learning techniques. (2024). Balanathan, Raghavan ; Murugesan, R. In: Journal of Air Transport Management. RePEc:eee:jaitra:v:120:y:2024:i:c:s0969699724001339. Full description at Econpapers || Download paper |
Recent citations
Recent citations received in 2024
| Year | Citing document | |
|---|---|---|
| 2024 | Leveraging AI and NLP for Bank Marketing: A Systematic Review and Gap Analysis. (2024). Lessmann, Stefan ; Gerling, Christopher. In: Papers. RePEc:arx:papers:2411.14463. Full description at Econpapers || Download paper | |
| 2024 | Generative AI for scalable feedback to multimodal exercises. (2024). Skiera, Bernd ; Jurgensmeier, Lukas. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:468-488. Full description at Econpapers || Download paper | |
| 2024 | Predicting restaurantsâ¬â¢ surplus food platform continuance: Insights from the combined use of PLS-SEM and NCA and predictive model comparisons. (2024). Magno, Francesca ; Cassia, Fabio. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001164. Full description at Econpapers || Download paper | |
| 2024 | Determinants of the continuance use of smart shopping carts: Findings from PLS-SEM and NCA. (2024). Jasim, Mohamed K. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003345. Full description at Econpapers || Download paper | |
| 2024 | Modelling Behavioural Factors Affecting Consumersâ Intention to Adopt Electric Aircraft: A Multi-Method Investigation. (2024). Itani, Nadine ; Bakir, Mahmut. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:19:p:8467-:d:1488517. Full description at Econpapers || Download paper | |
| 2024 | The Influence of Green Demarketing on Brand Credibility, Green Authenticity, and Greenwashing in the Food Industry. (2024). Fayyad, Sameh ; Moneim, Azza Abdel ; Mansour, Mahmoud A ; Mahrous, Abeer A ; Algezawy, Mohamed ; al Thani, Abdulaziz ; Elshaer, Ibrahim A. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:21:p:9215-:d:1505304. Full description at Econpapers || Download paper | |
| 2024 | Guardians of the Green: Exploring Climate Advocacy, Data Privacy-Conscious Marketing, and Social Moral Licensing in Regenerative Tourism in Hawaii. (2024). Zaman, Umer. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:23:p:10297-:d:1528632. Full description at Econpapers || Download paper | |
| 2024 | Sustainability Education as a Predictor of Student Well-Being Through Mindfulness and Social Support: A Mediated Moderation Model. (2024). Huang, Wenjuan ; He, Jun ; Sun, BO ; Gu, Yuanhai. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:23:p:10508-:d:1533516. Full description at Econpapers || Download paper | |
| 2024 | Examining the Role of AI-Augmented HRM for Sustainable Performance: Key Determinants for Digital Culture and Organizational Strategy. (2024). Rahaman, Md Atikur ; Fenyves, Veronika ; Mollah, Md Alamgir ; Rana, Masud ; Amin, Mohammad Bin ; Abdullah, M M. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:24:p:10843-:d:1541535. Full description at Econpapers || Download paper | |
| 2024 | Unveiling the impact of industry 4.0 on supply chain performance: the mediating role of integration and visibility. (2024). Lavastre, Olivier ; Shahzad, Muazam ; Gunasekaran, Angappa ; Alaeddini, Morteza ; Reaidy, Paul. In: Post-Print. RePEc:hal:journl:hal-04839142. Full description at Econpapers || Download paper | |
| 2024 | Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation. (2024). Marin-Garcia, Antonio ; Ruiz-Molina, Maria-Eugenia ; Berenguer-Contri, Gloria ; Gil-Saura, Irene ; Bordian, Mariia. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-024-00309-y. Full description at Econpapers || Download paper | |
| 2024 | Combined importanceâperformance map analysis (cIPMA) in partial least squares structural equation modeling (PLSâSEM): a SmartPLS 4 tutorial. (2024). Ringle, Christian M ; Hauff, Sven ; Richter, Nicole F ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-024-00325-y. Full description at Econpapers || Download paper | |
| 2024 | Exploring loyalty drivers for smartphone and mobile carriers. (2024). Jo, Hyeon ; Park, Do-Hyung. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03371-0. Full description at Econpapers || Download paper |
Recent citations received in 2023
| Year | Citing document | |
|---|---|---|
| 2023 | Digital Analytics as a Major Component in Building a Robust Academic Brand. (2023). Tulearca, Ionut Gabriel ; Leonte, Denisa Tatiana ; Panait, Andrei Alexandru. In: Risk in Contemporary Economy. RePEc:ddj:fserec:y:2023:p:400-414. Full description at Econpapers || Download paper | |
| 2023 | Houston, we have a problem!: The use of ChatGPT in responding to customer complaints. (2023). Hatipoglu, Sercan ; Kivrak, Oguzhan ; Koc, Kaan ; Celik, Cemal. In: Technology in Society. RePEc:eee:teinso:v:74:y:2023:i:c:s0160791x23001380. Full description at Econpapers || Download paper | |
| 2023 | Gen Z Customersâ Continuance Intention in Using Food Delivery Application in an Emerging Market: Empirical Evidence from Vietnam. (2023). Vu, Van Hung ; Ha, Thi Hoang ; Nguyen, Hoang Viet. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:20:p:14776-:d:1257957. Full description at Econpapers || Download paper | |
| 2023 | CHATGPT - LEARNING ACCELERATOR OR DEMOLISHER OF FOREIGN LANGUAGE TEACHING AND LEARNING? AN EMPIRICAL STUDY ON BUSINESS FRENCH. (2023). Constantin, Felicia. In: Annals of Faculty of Economics. RePEc:ora:journl:v:2:y:2023:i:2:p:225-238. Full description at Econpapers || Download paper | |
| 2023 | A novel approach to predicting customer lifetime value in B2B SaaS companies. (2023). Dong, Xiaojing ; Curiskis, Stephan ; Scarr, Mark ; Jiang, Fan. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00234-6. Full description at Econpapers || Download paper | |
| 2023 | Investigating brand image and brand trust in airline service: Evidence of Korean Air. (2023). Cam, Nguyen Thi ; Khuong, Mai Ngoc. In: EconStor Open Access Articles and Book Chapters. RePEc:zbw:espost:281182. Full description at Econpapers || Download paper |
Recent citations received in 2022
| Year | Citing document | |
|---|---|---|
| 2022 | Blockchain Technology and Sustainability in Supply Chains and a Closer Look at Different Industries: A Mixed Method Approach. (2022). Son-Turan, Semen ; Guner, Elif ; Ayan, Bura. In: Logistics. RePEc:gam:jlogis:v:6:y:2022:i:4:p:85-:d:997673. Full description at Econpapers || Download paper | |
| 2022 | Determinants of the Intention to Adopt Digital-Only Banks in Malaysia: The Extension of Environmental Concern. (2022). Hussin, Nazimah ; Chakraborty, Ayon ; Alwadain, Ayed. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:17:p:11043-:d:906563. Full description at Econpapers || Download paper | |
| 2022 | Digitalization and its impact on contemporary marketing strategies and practices. (2022). Cham, Tat-Huei ; Memon, Mumtaz Ali ; Fam, Kim-Shyan ; Cheah, Jun-Hwa ; Laszlo, Jozsa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-022-00167-6. Full description at Econpapers || Download paper | |
| 2022 | Is all academic service distributed equally?. (2022). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-022-00190-7. Full description at Econpapers || Download paper |
Recent citations received in 2021
| Year | Citing document | |
|---|---|---|
| 2021 | Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications. (2021). Silipo, Rosaria ; Ordenes, Francisco Villarroel. In: Journal of Business Research. RePEc:eee:jbrese:v:137:y:2021:i:c:p:393-410. Full description at Econpapers || Download paper | |
| 2021 | COVID-19 and Tourism: Analyzing the Effects of COVID-19 Statistics and Media Coverage on Attitudes toward Tourism. (2021). Godovykh, Maksim ; Ridderstaat, Jorge ; Baker, Carissa ; Fyall, Alan. In: Forecasting. RePEc:gam:jforec:v:3:y:2021:i:4:p:53-883:d:681511. Full description at Econpapers || Download paper | |
| 2021 | Image-mining: exploring the impact of video content on the success of crowdfunding. (2021). Ma, Zecong ; Palacios, Sergio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00133-8. Full description at Econpapers || Download paper |
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