3
H index
2
i10 index
40
Citations
Universidad de Chile | 3 H index 2 i10 index 40 Citations RESEARCH PRODUCTION: 4 Articles RESEARCH ACTIVITY: 6 years (2016 - 2022). See details. EXPERT IN: Marketing and Advertising MORE DETAILS IN: ABOUT THIS REPORT: Permalink: http://citec.repec.org/pbu435 |
Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Cristian Buzeta. | Is cited by: | Cites to: |
Journals with more than one article published | # docs |
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Journal of Business Research | 2 |
Year | Title of citing document |
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2023 | Mining Twitter lists to extract brand-related associative information for celebrity endorsement. (2023). Pratikakis, Polyvios ; Oikonomidou, Maria ; Angelidou, Sofia ; Katsikeas, Constantine S ; Saridakis, Charalampos. In: European Journal of Operational Research. RePEc:eee:ejores:v:311:y:2023:i:1:p:316-332. Full description at Econpapers || Download paper |
2023 | Did you hear our brand is hated? The unexpected upside of hate-acknowledging advertising for polarizing brands. (2023). Ortinau, David J ; Langenderfer, Jeff ; Espinosa, Jennifer A ; Monahan, Lisa. In: Journal of Business Research. RePEc:eee:jbrese:v:154:y:2023:i:c:s0148296322007366. Full description at Econpapers || Download paper |
2023 | Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship. (2023). Casais, Beatriz ; Conde, Rita. In: Journal of Business Research. RePEc:eee:jbrese:v:158:y:2023:i:c:s0148296323000668. Full description at Econpapers || Download paper |
2024 | Give me your data and I’ll dress you: A two-sided messaging approach to address privacy concerns surrounding in-store technologies. (2024). Decker, Reinhold ; Bilstein, Nicola ; Souka, Mohamed. In: Journal of Business Research. RePEc:eee:jbrese:v:172:y:2024:i:c:s0148296323007555. Full description at Econpapers || Download paper |
2023 | Deposit AI as the “invisible hand†to make the resale easier: A moderated mediation model. (2023). Guo, Yulang ; Luo, Mengting ; Peng, Leiqing. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002278. Full description at Econpapers || Download paper |
2024 | What drives higher active customer engagement in luxury brands’ social media? Measurement and contingencies. (2024). Rahman, Syed Mahmudur ; Vilches-Montero, Sonia ; Carlson, Jamie ; Aldhamiri, Ali ; Gudergan, Siegfried P. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001000. Full description at Econpapers || Download paper |
2023 | Digital social engagements and knowledge sharing among sports fans: Role of interaction, identification, and interface. (2023). Mendiratta, Aparna ; Sahore, Nidhi ; Yadav, Rambalak. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:195:y:2023:i:c:s0040162523004778. Full description at Econpapers || Download paper |
2023 | The Influence of Internet Celebrities’ Expertise and Attraction on Residents’ Intention to Purchase Household Energy-Saving Products in the Context of an Online Community. (2023). Ji, Hongmei ; Nie, Mengzhen ; Luo, Biao. In: Energies. RePEc:gam:jeners:v:16:y:2023:i:8:p:3332-:d:1119060. Full description at Econpapers || Download paper |
2023 | #ThisIsSustainable: The Effect of Disclosures in Influencer Marketing for Sustainable Food. (2023). de Keyzer, Freya. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:12:p:9501-:d:1170209. Full description at Econpapers || Download paper |
2024 | COBRAs and virality: viral campaign values on consumer behaviour. (2024). Lee, Yoonjae ; Tu, Thi Cam. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-02819-7. Full description at Econpapers || Download paper |
2024 | Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective. (2024). Duan, Qiuting ; Gu, Chenyu. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03127-w. Full description at Econpapers || Download paper |
Year | Title | Type | Cited |
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2022 | Foreign company misconduct and how consumers’ punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country In: International Business Review. [Full Text][Citation analysis] | article | 0 |
2021 | Determinants of football TV audience: The straight and ancillary effects of the presence of the local team on the FIFA world cup In: Journal of Business Research. [Full Text][Citation analysis] | article | 6 |
2016 | Sidedness, commercial intent and expertise in blog advertising In: Journal of Business Research. [Full Text][Citation analysis] | article | 15 |
2020 | Motivations to Use Different Social Media Types and Their Impact on Consumers Online Brand-Related Activities (COBRAs) In: Journal of Interactive Marketing. [Full Text][Citation analysis] | article | 19 |
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