Cristian Buzeta : Citation Profile

Universidad de Chile

3

H index

2

i10 index

56

Citations

RESEARCH PRODUCTION:

4

Articles

RESEARCH ACTIVITY:

   6 years (2016 - 2022). See details.
   Cites by year: 9
   Journals where Cristian Buzeta has often published
   Relations with other researchers
   Recent citing documents: 23.    Total self citations: 0 (0 %)

EXPERT IN:

   Marketing and Advertising
   Marketing
   Advertising

MORE DETAILS IN:
ABOUT THIS REPORT:

   Permalink: http://citec.repec.org/pbu435
   Updated: 2025-12-27    RAS profile: 2024-05-07    
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Relations with other researchers

Works with:

Authors registered in RePEc who have co-authored more than one work in the last five years with Cristian Buzeta.

Is cited by:

Fumarco, Luca (4)

Principe, Francesco (4)

Rasul, Tareq (1)

Kumar, Satish (1)

Kumar, Satish (1)

Schmidt, Sascha (1)

Cites to:

Buraimo, Babatunde (3)

Schreyer, Dominik (2)

Hart, Robert (2)

Schmidt, Sascha (2)

Ringle, Christian (2)

Franck, Egon (1)

Schivinski, Bruno (1)

Weinbach, Andrew (1)

Addesa, Francesco (1)

Caruso, Raul (1)

Baimbridge, Mark (1)

Main data

Where Cristian Buzeta has published?

Journals with more than one article published# docs
Journal of Business Research2

Recent works citing Cristian Buzeta (2025 and 2024)

YearTitle of citing document
2024Effective Approaches to Enhance Social Media Marketing for Philippine Small Enterprises. (2024). Fronda, Jennifer G ; Ortiz, Arjay F ; Santos, Angelo R ; Savellano, Joy N ; Galano, Joannie A. In: International Review of Management and Marketing. RePEc:eco:journ3:2024-05-21.

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2024Give me your data and I’ll dress you: A two-sided messaging approach to address privacy concerns surrounding in-store technologies. (2024). Decker, Reinhold ; Bilstein, Nicola ; Souka, Mohamed. In: Journal of Business Research. RePEc:eee:jbrese:v:172:y:2024:i:c:s0148296323007555.

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2024Scroll, Stop, Shop: Decoding impulsive buying in social commerce. (2024). Rahman, Syed Mahmudur ; Wyllie, Jessica ; Carlson, Jamie ; Moghddam, Hamed Azad. In: Journal of Business Research. RePEc:eee:jbrese:v:182:y:2024:i:c:s0148296324002807.

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2024Unveiling the web of interactions: Analyzing dynamic customer engagements across multiple websites. (2024). Kannan, P K ; Lim, Hyungsoo ; Kim, Chul. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003400.

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2024The impact of content characteristics of Short-Form video ads on consumer purchase Behavior: Evidence from TikTok. (2024). Bie, Yongyue ; Kou, Sining ; Duan, Shen ; Meng, LU. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003783.

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2024Exploring determinants of non-fungible token creators’ engagement behaviors on metaverse-based NFT platforms: A multi-analytical SEM-IPMA method. (2024). Shen, Yung-Cheng ; Lee, Crystal T. In: Journal of Business Research. RePEc:eee:jbrese:v:185:y:2024:i:c:s0148296324004247.

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2025Predictors of social media influencer marketing effectiveness: A comprehensive literature review and meta-analysis. (2025). Henkel, Sven ; Krause, Franziska ; Sprl-Wang, Katja. In: Journal of Business Research. RePEc:eee:jbrese:v:186:y:2025:i:c:s0148296324004958.

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2025What determines the effectiveness of social media influencer marketing? An fsQCA-based study of influencer characteristics and content features’ configurational effects. (2025). Yang, Zhilin ; Guan, Xinya ; Dai, Lingqi ; Wang, Billy Wei ; Ma, Caiyuan. In: Journal of Business Research. RePEc:eee:jbrese:v:189:y:2025:i:c:s014829632400674x.

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2024What drives higher active customer engagement in luxury brands€™ social media? Measurement and contingencies. (2024). Rahman, Syed Mahmudur ; Vilches-Montero, Sonia ; Gudergan, Siegfried P ; Carlson, Jamie ; Aldhamiri, Ali. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001000.

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2025We match! Building online brand engagement behaviours through emotional and rational processes. (2025). Ruiz, Carla ; Ballester, Estefania ; Veloutsou, Cleopatra ; Rubio, Natalia. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004429.

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2025The interplay of nostalgic ad content types, narrative person, social belonging, and brand identification in shaping masstige brand passion. (2025). Gilal, Rukhsana Gul ; Zhang, Jian. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:86:y:2025:i:c:s0969698925001122.

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2025From Consumption to Creation: Motivations Influencing Handball Fans Social Media. (2025). Banbula, Joanna ; Piatkowska, Monika. In: European Research Studies Journal. RePEc:ers:journl:v:xxviii:y:2025:i:1:p:79-99.

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2024The Role of Social Media Motivation in Enhancing Social Responsibility. (2024). Suleiman, Raneem Farouq ; Aissani, Rahima ; Mohammad, Islam Habis. In: Social Sciences. RePEc:gam:jscscx:v:13:y:2024:i:8:p:409-:d:1451315.

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2024The Issue of Scales for Measuring Parasocial Interaction and Parasocial Relationship between Followers and Influencers on Social Media. (2024). Zabukovec, Branka Bizjak ; Faganel, Armand. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:17:p:7782-:d:1473070.

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2024Is visual content modality a limiting factor for social capital? Examining user engagement within Instagram-based brand communities. (2024). Hijrah, Sri Rahayu ; Gayatri, Gita ; Kusuma, Agung Artha ; Afiff, Adi Zakaria. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-023-02529-6.

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2024Home Team Effect and Opinion Network after the Sewol Ferry Disaster: A mixed-method study of the influence of symbol and feedback on liberal versus conservative newspapers’ negative opinions. (2024). Cho, Ki Woong. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-02773-4.

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2024COBRAs and virality: viral campaign values on consumer behaviour. (2024). Lee, Yoonjae ; Tu, Thi Cam. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-02819-7.

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2024Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective. (2024). Duan, Qiuting ; Gu, Chenyu. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03127-w.

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2024Antecedents to Following Brands on Facebook and Instagram with Moderating Role of User Experience. (2024). Manzoor, Amir. In: FIIB Business Review. RePEc:sae:fbbsrw:v:13:y:2024:i:5:p:586-599.

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2024Influencer Marketing and Consumer Behaviour: A Systematic Literature Review. (2024). Kalapurackal, Jacob Joseph ; Kanaveedu, Aswathi. In: Vision. RePEc:sae:vision:v:28:y:2024:i:5:p:547-566.

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2024Sponsorship Disclosure on social media: literature review and future research agenda. (2024). Varshney, Sanjeev ; Kumar, Prashant ; Jhawar, Anand. In: Management Review Quarterly. RePEc:spr:manrev:v:74:y:2024:i:3:d:10.1007_s11301-023-00342-8.

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2025Motivations in the adoption and conversion of freemium services: insights for digital entrepreneurship. (2025). Rodrigues, Ricardo ; Martins, Joao. In: Review of Managerial Science. RePEc:spr:rvmgts:v:19:y:2025:i:7:d:10.1007_s11846-024-00754-0.

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2024Rein in or let it go? Managerial strategy for companies in social media brand communities. (2024). Luo, Gongli ; Ma, HE ; Hao, Junying. In: Managerial and Decision Economics. RePEc:wly:mgtdec:v:45:y:2024:i:6:p:3734-3746.

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Works by Cristian Buzeta:

YearTitleTypeCited
2022Foreign company misconduct and how consumers’ punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country In: International Business Review.
[Full Text][Citation analysis]		article0
2021Determinants of football TV audience: The straight and ancillary effects of the presence of the local team on the FIFA world cup In: Journal of Business Research.
[Full Text][Citation analysis]		article6
2016Sidedness, commercial intent and expertise in blog advertising In: Journal of Business Research.
[Full Text][Citation analysis]		article19
2020Motivations to Use Different Social Media Types and Their Impact on Consumers Online Brand-Related Activities (COBRAs) In: Journal of Interactive Marketing.
[Full Text][Citation analysis]		article31

CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated December, 22 2025. Contact: CitEc Team