5
H index
3
i10 index
105
Citations
Nathalie Fleck : Citation Profile
Le Mans Université | RESEARCH PRODUCTION: 66 Papers RESEARCH ACTIVITY:
MORE DETAILS IN: ABOUT THIS REPORT:
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22 years (2000 - 2022). Relations with other researchers
Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Nathalie Fleck. | Is cited by:
| Cites to:
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Main data
Where Nathalie Fleck has published?
| Working Papers Series with more than one paper published | # docs |
|---|---|
| Post-Print / HAL | 66 |
Recent works citing Nathalie Fleck (2024 and 2023)
| Year | Title of citing document |
|---|---|
| 2023 | Searching for the Holy Grail of sponsorship-linked marketing: A generalizable sponsorship ROI model. (2023). Jensen, Jonathan A. In: Papers. RePEc:arx:papers:2305.09473. Full description at Econpapers || Download paper |
| 2024 | Brand activism and the consequence of woke washing. (2024). Al-Emran, MD ; Guzman, Francisco ; Ahmad, Fayez. In: Journal of Business Research. RePEc:eee:jbrese:v:170:y:2024:i:c:s014829632300721x. Full description at Econpapers || Download paper |
| 2024 | The impact of Janus fit brand extensions on perceived brand innovativeness. (2024). Frosen, Johanna ; Aspara, Jaakko ; Falana, Wuraola Oluwabukola. In: Journal of Business Research. RePEc:eee:jbrese:v:179:y:2024:i:c:s0148296324001784. Full description at Econpapers || Download paper |
| 2024 | The effects of residential mobility on consumers’ preference for paradox brands. (2024). Yang, Defeng ; Deng, Fengyi ; Jiang, Xia ; Yao, Qing. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000237. Full description at Econpapers || Download paper |
| 2023 | The Mediating Effect of Herd Behavior and Brand Attitude towards the Impact of Spokesman Credibility, Source Fit, and Online Word-of-Mouth on Purchase Intention. (2023). Lin, Chieh-An ; Wu, Li-Wei ; Su, Bo-Chiuan. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:1:p:888-:d:1024226. Full description at Econpapers || Download paper |
| 2023 | Research on the Influence Mechanism of Fashion Brands’ Crossover Alliance on Consumers’ Online Brand Engagement: The Mediating Effect of Hedonic Perception and Novelty Perception. (2023). Cai, Yifei ; Zhang, Hongjie ; Wu, Jingjing. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:5:p:3953-:d:1076257. Full description at Econpapers || Download paper |
| 2023 | The Influence of a Country’s Sustainable Development on Likeability, Intention to Travel, and Country Image: A Case Study from Saudi Arabia. (2023). Yousef, Waleed Yahya. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:7:p:5737-:d:1106912. Full description at Econpapers || Download paper |
| 2023 | Looking back is better than looking forward: visualization, temporal frames, and new product evaluation in China. (2023). Liu, Zhicen ; Hampson, Daniel P ; Gong, Shiyang ; Zhou, Yuanyuan. In: Asian Business & Management. RePEc:pal:abaman:v:22:y:2023:i:3:d:10.1057_s41291-021-00175-x. Full description at Econpapers || Download paper |
| 2023 | Cover Images of Inflight Magazines as Airlines’ Methods of Impression Management: Alitalia’s Ulisse Magazine and Finnair’s Blue Wings Magazine. (2023). Adriani, Roberto ; Martikainen, Jari. In: Corporate Reputation Review. RePEc:pal:crepre:v:26:y:2023:i:1:d:10.1057_s41299-022-00138-8. Full description at Econpapers || Download paper |
| 2023 | How the attributes of content distributors influence the intentions of users to pay for content shared on social media. (2023). Wang, Tiandong ; Zhang, Huichuan ; Li, Yangchun ; Su, Wan. In: Electronic Commerce Research. RePEc:spr:elcore:v:23:y:2023:i:1:d:10.1007_s10660-021-09482-z. Full description at Econpapers || Download paper |
| 2023 | Firm policies and employees’ participation in conversation about their employer on social media. (2023). Chierici, Roberto ; Mazzucchelli, Alice ; del Bosco, Barbara. In: Italian Journal of Marketing. RePEc:spr:ijmark:v:2023:y:2023:i:3:d:10.1007_s43039-023-00074-3. Full description at Econpapers || Download paper |
| 2023 | Celebrity appeal effectiveness in donating to the cause: Popular Culture vs. Religious Celebrities. (2023). Al-Wugayan, Adel A. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:20:y:2023:i:2:d:10.1007_s12208-022-00344-4. Full description at Econpapers || Download paper |
Works by Nathalie Fleck:
| Year | Title | Type | Cited |
|---|---|---|---|
| 2006 | La congruence dans le parrainage : définition, rôle et mesure In: Post-Print. [Full Text][Citation analysis] | paper | 0 |
| 2017 | Parfum dambiance : quel impact sur la propreté, la sécurité et la satisfaction dans les gares ? In: Post-Print. [Citation analysis] | paper | 0 |
| 2013 | Les stratégies de développement de la marque In: Post-Print. [Citation analysis] | paper | 0 |
| 2013 | Les modes dexpression de la marque In: Post-Print. [Citation analysis] | paper | 0 |
| 2010 | Trente ans de travaux contradictoires sur linfluence de la congruence perçue par le consommateur: synthèse, limites et voies de recherche In: Post-Print. [Citation analysis] | paper | 5 |
| 2011 | Congruence perçue par le consommateur: vers une clarification du concept, de sa formation et de sa mesure In: Post-Print. [Citation analysis] | paper | 5 |
| 2018 | La coopétition, une nouvelle approche stratégique pour mieux gérer les relations entre PME et distributeurs? 92 (sept.-déc.), 31-51. In: Post-Print. [Citation analysis] | paper | 0 |
| 2019 | La coopétition, une nouvelle approche stratégique pour mieux gérer les relations entre PME et distributeurs In: Post-Print. [Citation analysis] | paper | 0 |
| 2011 | Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure In: Post-Print. [Citation analysis] | paper | 4 |
| 2010 | Thirty Years of Conflicting Studies on the Influence of Congruence as perceived by the Consumer: Overview, Limitations and Avenues for Research In: Post-Print. [Citation analysis] | paper | 5 |
| 2012 | Celebrities in Advertising: Looking for Congruence or Likability? In: Post-Print. [Citation analysis] | paper | 30 |
| 2010 | Lenseigne : un capital pour le distributeur In: Post-Print. [Citation analysis] | paper | 2 |
| 2009 | L’enseigne : un capital pour le distributeur ?.(2009) In: Post-Print. [Citation analysis] This paper has nother version. Agregated cites: 2 | paper | |
| 2010 | Club Med: coping with corporate brand evolution In: Post-Print. [Citation analysis] | paper | 0 |
| 2007 | Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship In: Post-Print. [Citation analysis] | paper | 30 |
| 2019 | Brand Practices Faced with Augmented Consumers In: Post-Print. [Citation analysis] | paper | 0 |
| 2019 | Les pratiques des marques face au consommateur augmenté In: Post-Print. [Citation analysis] | paper | 0 |
| 2017 | What a Strange Bottle! Effects of Perceived Congruence of a Package Design In: Post-Print. [Citation analysis] | paper | 0 |
| 2015 | Banksy, l’art de la revendication In: Post-Print. [Citation analysis] | paper | 0 |
| 2015 | Edward Hopper, entre réalisme et critique de la société de consommation In: Post-Print. [Citation analysis] | paper | 0 |
| 2015 | Andy Warhol, sublimation et critique de la société de consommation In: Post-Print. [Citation analysis] | paper | 0 |
| 2016 | Connected Stadium: A Pillar for Football Clubs’ Marketing Development? In: Post-Print. [Citation analysis] | paper | 0 |
| 2009 | Management stratégique de la marque In: Post-Print. [Citation analysis] | paper | 2 |
| 2019 | Does an enhanced technical quality of image lead to a better perceived viewer experience? The case of UHD TV In: Post-Print. [Citation analysis] | paper | 0 |
| 2007 | Sponsorship: from intuitive to strategic communication In: Post-Print. [Citation analysis] | paper | 0 |
| 2020 | When brands use CEOs and employees as spokespersons In: Post-Print. [Citation analysis] | paper | 1 |
| 2019 | La communication des marques de luxe sur les médias sociaux In: Post-Print. [Citation analysis] | paper | 0 |
| 2018 | Modèle théorique explicatif et intégratif de la consommation frontalière : regards croisés entre géographie et gestion, Commerce du futur, futurs du commerce In: Post-Print. [Citation analysis] | paper | 0 |
| 2018 | Comprendre le visage polymorphe du consommateur transfrontalier : un modèle théorique intégrateur In: Post-Print. [Citation analysis] | paper | 0 |
| 2020 | Quand l’artisan des métiers de bouche développe son activité: Quels effets sur les perceptions et réactions du consommateur ? In: Post-Print. [Citation analysis] | paper | 0 |
| 2020 | Alliances accidentelles de marques : concept, enjeux et point de vue managérial In: Post-Print. [Citation analysis] | paper | 0 |
| 2020 | Du prestige au ‘masstige’ : comment la distance psychologique influence la fidélité et la désirabilité des marques de luxe en ligne In: Post-Print. [Citation analysis] | paper | 0 |
| 2020 | The not-yet-solved CSR puzzle in emerging countries: Exploring Vietnamese consumers’ perception in food sector In: Post-Print. [Citation analysis] | paper | 0 |
| 2019 | L’effet du nom d’une boutique artisanale sur les réactions du consommateur à l’égard de l’artisan : le rôle de la personnification et de efforts marketing perçus In: Post-Print. [Citation analysis] | paper | 0 |
| 2017 | D’artisan traditionnel à marque-artisan : quelle perception de l’artisan par le consommateur ? In: Post-Print. [Citation analysis] | paper | 0 |
| 2016 | The impact of the type of bank on customers’ reactions to their bank: The mediating role of trust In: Post-Print. [Citation analysis] | paper | 0 |
| 2016 | An exploration of the perception of brand management and marketing in craftmanship In: Post-Print. [Citation analysis] | paper | 0 |
| 2016 | Le concept de Marque-Artisan : exploration de ses caractéristiques et des motivations des consommateurs à son égard In: Post-Print. [Citation analysis] | paper | 0 |
| 2015 | Challenge your customer! When atypical package designs make meaning In: Post-Print. [Citation analysis] | paper | 0 |
| 2014 | The Dual Process of Co-branded New Products: Why Fit is Not All That Matters In: Post-Print. [Citation analysis] | paper | 2 |
| 2012 | Co-branding success: a subtle balance between perceived credibility and novelty influenced by brand relevancy and expectancy In: Post-Print. [Citation analysis] | paper | 0 |
| 2011 | What a strange bottle! Effects of perceived congruence of a packaging design In: Post-Print. [Citation analysis] | paper | 0 |
| 2010 | How could the congruence model explain co-branding effectiveness In: Post-Print. [Citation analysis] | paper | 0 |
| 2010 | Choisir une célébrité pour une publicité : le cœur ou la raison ? In: Post-Print. [Citation analysis] | paper | 0 |
| 2009 | Celebrities in advertising: looking for congruence or for likability? In: Post-Print. [Citation analysis] | paper | 0 |
| 2008 | Les réactions d’une communauté de marque face à l’évolution de cette marque : une étude exploratoire du Club Med In: Post-Print. [Citation analysis] | paper | 0 |
| 2006 | Celebrities in advertising: the role of congruency In: Post-Print. [Citation analysis] | paper | 0 |
| 2006 | Les célébrités dans la publicité : le rôle de la congruence In: Post-Print. [Citation analysis] | paper | 0 |
| 2000 | The Internet Driving Forces and Barriers of Managers within French Companies In: Post-Print. [Citation analysis] | paper | 0 |
| 2016 | Une comparaison entre banques privées et banques coopératives et leur impact sur les réactions des consommateurs: le rôle médiateur de la confiance In: Post-Print. [Citation analysis] | paper | 0 |
| 2004 | Une application des modèles de traitement de l’information au parrainage : le rôle de la congruence In: Post-Print. [Citation analysis] | paper | 0 |
| 2003 | Effets du parrainage sur l’image de marque : le rôle de la congruence In: Post-Print. [Citation analysis] | paper | 0 |
| 2021 | Comparison of the impact of a retailers CSR actions on its relationship with its clients In: Post-Print. [Citation analysis] | paper | 0 |
| 2022 | Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands In: Post-Print. [Full Text][Citation analysis] | paper | 4 |
| 2021 | Luxury on thin ice with social media: understanding consumers’ perception from online vs offline communication In: Post-Print. [Citation analysis] | paper | 0 |
| 2021 | An exploratory study on how social media communication of luxury brands influence consumers’ perception depending on the source In: Post-Print. [Citation analysis] | paper | 0 |
| 2020 | Closely distant: how luxury brand-consumer engagement on social media influences consumer perception and loyalty In: Post-Print. [Citation analysis] | paper | 0 |
| 2014 | Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising In: Post-Print. [Citation analysis] | paper | 15 |
| 2007 | Le parrainage : d’une intuition à une stratégie de communication In: Post-Print. [Citation analysis] | paper | 0 |
| 2020 | When food artisan develops his business : impact on perceptions and reactions of consumers In: Post-Print. [Full Text][Citation analysis] | paper | 0 |
| 2019 | The impact of the name of an artisanal shop on the consumers reactions on the artisan: the role of personificatin and perceived marketing In: Post-Print. [Full Text][Citation analysis] | paper | 0 |
| 2017 | Dartisan traditionnel à marque artisan : quelle perception de lartisan par le consommateur ? In: Post-Print. [Full Text][Citation analysis] | paper | 0 |
| 2016 | THE CONCEPT OF ARTISAN-BRAND: EXPLORATION OF THE CHARACTERISTICS AND CONSUMERS’ MOTIVATIONS In: Post-Print. [Full Text][Citation analysis] | paper | 0 |
| 2016 | An exploration of the perception of brand management and marketing in craftsmanship: structured abstract In: Post-Print. [Full Text][Citation analysis] | paper | 0 |
| 2011 | Drôle de bouteille! Les effets de la congruence perçue d’un packaging In: Post-Print. [Citation analysis] | paper | 0 |
| 2021 | Perceptions, freins et motivations des consommateurs à l’égard des artisans des métiers de bouche In: Post-Print. [Citation analysis] | paper | 0 |
CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated November, 3 2024. Contact: CitEc Team