Nathalie Fleck : Citation Profile

Le Mans Université

5

H index

3

i10 index

118

Citations

RESEARCH PRODUCTION:

66

Papers

RESEARCH ACTIVITY:

   22 years (2000 - 2022). See details.
   Cites by year: 5
   Journals where Nathalie Fleck has often published
   Relations with other researchers
   Recent citing documents: 19.    Total self citations: 0 (0 %)

MORE DETAILS IN:
ABOUT THIS REPORT:

   Permalink: http://citec.repec.org/pfl77
   Updated: 2026-06-06    RAS profile: 2023-07-10    
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Relations with other researchers

Works with:

Authors registered in RePEc who have co-authored more than one work in the last five years with Nathalie Fleck.

Is cited by:

CIORNEA, RALUCA (2)

Monnot, Elisa (2)

Bacila, Mihai (1)

Flavián, Carlos (1)

Parsad, Chandan (1)

Bonet Fernandez, Dominique (1)

Pappu, Ravi (1)

Calabuig Moreno, Ferran (1)

Mata, Tiago (1)

Boeuf, Benjamin (1)

Rejón-Guardia, Francisco (1)

Cites to:

Chan, Eugene (1)

Fort, Fatiha (1)

LADWEIN, Richard (1)

Main data

Where Nathalie Fleck has published?

Working Papers Series with more than one paper published# docs
Post-Print / HAL66

Recent works citing Nathalie Fleck (2025 and 2024)

YearTitle of citing document
2024Investigating the Features of Sales Promotions: Conceptualization and Empirical Evidence. (2024). Xzyfanequo, Syanne Emmanuella ; Simamora, Bilson. In: International Review of Management and Marketing. RePEc:eco:journ3:2024-03-2.

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2026How to shape internationalization: Footprint configurations of knowledge-intensive service firms. (2026). Salvoldi, Rany ; Brock, David M. In: International Business Review. RePEc:eee:iburev:v:35:y:2026:i:1:s0969593125001441.

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2024Brand activism and the consequence of woke washing. (2024). Al-Emran, MD ; Guzman, Francisco ; Ahmad, Fayez. In: Journal of Business Research. RePEc:eee:jbrese:v:170:y:2024:i:c:s014829632300721x.

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2024The impact of Janus fit brand extensions on perceived brand innovativeness. (2024). Falana, Wuraola Oluwabukola ; Frosen, Johanna ; Aspara, Jaakko. In: Journal of Business Research. RePEc:eee:jbrese:v:179:y:2024:i:c:s0148296324001784.

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2025Endorsement effectiveness of celebrities’ avatars: Evidence from multiple experiments. (2025). Xue, Jin ; Liu, Matthew Tingchi ; Song, XI. In: Journal of Business Research. RePEc:eee:jbrese:v:199:y:2025:i:c:s0148296325003674.

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2024The effects of residential mobility on consumers€™ preference for paradox brands. (2024). Jiang, Xia ; Yao, Qing ; Deng, Fengyi ; Yang, Defeng. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000237.

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2024Text mining analysis of retail and consumer service leaders sustainability narratives: Are they actually true?. (2024). Bala, Pradip Kumar ; Mukherjee, Arindam ; Raghavendra, Ananya Hadadi. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924002170.

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2025Enhancing consumer trust in displayed information through digital price tags in retail marketing. (2025). Yim, Mark Yi-Cheon ; Yoon, Sukki. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:86:y:2025:i:c:s0969698925001195.

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2025Shaping consumer purchase and experience with paradoxical marketing. (2025). Li, Bin ; Ma, Baolong ; Feng, Yadi ; Niu, Yixuan. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925001523.

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2026Exploration of Engagement and Interaction Patterns with Virtual vs Human Influencers: A 24-Month Comparison of Two Breton Personalities. (2026). Restrepo, Felipe ; Petr, Christine ; de Sainte, Charlotte. In: Post-Print. RePEc:hal:journl:hal-05464776.

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2024Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands. (2024). Rodrigues, P ; Junaid, M ; Sousa, A ; Borges, A P. In: Journal of Brand Management. RePEc:pal:jobman:v:31:y:2024:i:4:d:10.1057_s41262-023-00346-5.

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2024Transforming a social media influencer’s influential power to followers’ word of mouth and purchase intention: the role of brand attachment, brand credibility, and parasocial relationship. (2024). Lu, Hsiao-Han ; Chen, Ching-Fu. In: Journal of Brand Management. RePEc:pal:jobman:v:31:y:2024:i:4:d:10.1057_s41262-023-00349-2.

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2026From reels to returns: the influence of female financial influencers on investment decisions. (2026). Bajpai, Naval ; Agnihotri, Durgesh ; Chaturvedi, Pallavi ; Pandey, Prasant Kumar ; Tripathi, Vikas. In: Journal of Financial Services Marketing. RePEc:pal:jofsma:v:31:y:2026:i:1:d:10.1057_s41264-026-00346-x.

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2025From memes to motivation: understanding how social media influencers drive youth consumption. (2025). Yawar, Rao Bakhat ; Saif, Naveed ; Gan, Gerald Guan ; Khan, Faheem ; Ali, Shabahat. In: Humanities and Social Sciences Communications. RePEc:pal:palcom:v:12:y:2025:i:1:d:10.1057_s41599-025-06166-z.

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2024A Conceptual Model for Factors Influencing Purchase Intention of Cosmetic Products. (2024). Gafar, Zamry ; Nasni, Roszi Naszariah ; Ibrahim, Roslinawati ; Esa, Maryam Mohd ; Mohamad, Maizatul Saadiah ; Jais, Zurairah. In: Information Management and Business Review. RePEc:rnd:arimbr:v:16:y:2024:i:1:p:299-305.

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2024Raving Fans or Silent Critics? Brand Service Recovery€™s Impact on Positive eWOM. (2024). Ghani, Usman ; Kiani, Ataullah ; Li, Yongjun ; Mohamed, Halima Habuba. In: SAGE Open. RePEc:sae:sagope:v:14:y:2024:i:1:p:21582440231219555.

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2025Sustaining Low-Native-Fit Sponsorship Through Analogical Articulation with Functional Attributes. (2025). Zhang, James J ; Su, Yiran ; Chou, Wen-Hao Winston. In: SAGE Open. RePEc:sae:sagope:v:15:y:2025:i:2:p:21582440251336581.

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2025Stay or leave? How corporate responses to economic sanctions shape consumer reactions. (2025). Shao, Yingying ; Fang, Xiang ; Fung, Kevin Kam ; Yu-Buck, Grace Fang ; Zhang, Zhuofan ; Yang, Zhiyong. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:53:y:2025:i:5:d:10.1007_s11747-025-01083-8.

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2024A New Framework for Evaluating Social Transparency Factors and Personal Brands in Social Networks. (2024). Liu, Ying Chieh. In: Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement. RePEc:spr:soinre:v:171:y:2024:i:2:d:10.1007_s11205-023-03289-1.

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Works by Nathalie Fleck:

YearTitleTypeCited
2006La congruence dans le parrainage : définition, rôle et mesure In: Post-Print.
[Full Text][Citation analysis]		paper0
2017Parfum dambiance : quel impact sur la propreté, la sécurité et la satisfaction dans les gares ? In: Post-Print.
[Citation analysis]		paper0
2013Les stratégies de développement de la marque In: Post-Print.
[Citation analysis]		paper0
2013Les modes dexpression de la marque In: Post-Print.
[Citation analysis]		paper0
2010Trente ans de travaux contradictoires sur linfluence de la congruence perçue par le consommateur: synthèse, limites et voies de recherche In: Post-Print.
[Citation analysis]		paper5
2011Congruence perçue par le consommateur: vers une clarification du concept, de sa formation et de sa mesure In: Post-Print.
[Citation analysis]		paper5
2018La coopétition, une nouvelle approche stratégique pour mieux gérer les relations entre PME et distributeurs? 92 (sept.-déc.), 31-51. In: Post-Print.
[Citation analysis]		paper0
2019La coopétition, une nouvelle approche stratégique pour mieux gérer les relations entre PME et distributeurs In: Post-Print.
[Citation analysis]		paper0
2011Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure In: Post-Print.
[Citation analysis]		paper4
2010Thirty Years of Conflicting Studies on the Influence of Congruence as perceived by the Consumer: Overview, Limitations and Avenues for Research In: Post-Print.
[Citation analysis]		paper5
2012Celebrities in Advertising: Looking for Congruence or Likability? In: Post-Print.
[Citation analysis]		paper33
2010Lenseigne : un capital pour le distributeur In: Post-Print.
[Citation analysis]		paper2
2009L’enseigne : un capital pour le distributeur ?.(2009) In: Post-Print.
[Citation analysis]
This paper has nother version. Agregated cites: 2		paper
2010Club Med: coping with corporate brand evolution In: Post-Print.
[Citation analysis]		paper0
2007Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship In: Post-Print.
[Citation analysis]		paper33
2019Brand Practices Faced with Augmented Consumers In: Post-Print.
[Citation analysis]		paper1
2019Les pratiques des marques face au consommateur augmenté In: Post-Print.
[Citation analysis]		paper0
2017What a Strange Bottle! Effects of Perceived Congruence of a Package Design In: Post-Print.
[Citation analysis]		paper0
2015Banksy, l’art de la revendication In: Post-Print.
[Citation analysis]		paper0
2015Edward Hopper, entre réalisme et critique de la société de consommation In: Post-Print.
[Citation analysis]		paper0
2015Andy Warhol, sublimation et critique de la société de consommation In: Post-Print.
[Citation analysis]		paper0
2016Connected Stadium: A Pillar for Football Clubs’ Marketing Development? In: Post-Print.
[Citation analysis]		paper0
2009Management stratégique de la marque In: Post-Print.
[Citation analysis]		paper2
2019Does an enhanced technical quality of image lead to a better perceived viewer experience? The case of UHD TV In: Post-Print.
[Citation analysis]		paper0
2007Sponsorship: from intuitive to strategic communication In: Post-Print.
[Citation analysis]		paper0
2020When brands use CEOs and employees as spokespersons In: Post-Print.
[Citation analysis]		paper1
2019La communication des marques de luxe sur les médias sociaux In: Post-Print.
[Citation analysis]		paper0
2018Modèle théorique explicatif et intégratif de la consommation frontalière : regards croisés entre géographie et gestion, Commerce du futur, futurs du commerce In: Post-Print.
[Citation analysis]		paper0
2018Comprendre le visage polymorphe du consommateur transfrontalier : un modèle théorique intégrateur In: Post-Print.
[Citation analysis]		paper0
2020Quand l’artisan des métiers de bouche développe son activité: Quels effets sur les perceptions et réactions du consommateur ? In: Post-Print.
[Citation analysis]		paper0
2020Alliances accidentelles de marques : concept, enjeux et point de vue managérial In: Post-Print.
[Citation analysis]		paper0
2020Du prestige au ‘masstige’ : comment la distance psychologique influence la fidélité et la désirabilité des marques de luxe en ligne In: Post-Print.
[Citation analysis]		paper0
2020The not-yet-solved CSR puzzle in emerging countries: Exploring Vietnamese consumers’ perception in food sector In: Post-Print.
[Citation analysis]		paper0
2019L’effet du nom d’une boutique artisanale sur les réactions du consommateur à l’égard de l’artisan : le rôle de la personnification et de efforts marketing perçus In: Post-Print.
[Citation analysis]		paper0
2017D’artisan traditionnel à marque-artisan : quelle perception de l’artisan par le consommateur ? In: Post-Print.
[Citation analysis]		paper0
2016The impact of the type of bank on customers’ reactions to their bank: The mediating role of trust In: Post-Print.
[Citation analysis]		paper0
2016An exploration of the perception of brand management and marketing in craftmanship In: Post-Print.
[Citation analysis]		paper0
2016Le concept de Marque-Artisan : exploration de ses caractéristiques et des motivations des consommateurs à son égard In: Post-Print.
[Citation analysis]		paper0
2015Challenge your customer! When atypical package designs make meaning In: Post-Print.
[Citation analysis]		paper0
2014The Dual Process of Co-branded New Products: Why Fit is Not All That Matters In: Post-Print.
[Citation analysis]		paper2
2012Co-branding success: a subtle balance between perceived credibility and novelty influenced by brand relevancy and expectancy In: Post-Print.
[Citation analysis]		paper0
2011What a strange bottle! Effects of perceived congruence of a packaging design In: Post-Print.
[Citation analysis]		paper0
2010How could the congruence model explain co-branding effectiveness In: Post-Print.
[Citation analysis]		paper0
2010Choisir une célébrité pour une publicité : le cœur ou la raison ? In: Post-Print.
[Citation analysis]		paper0
2009Celebrities in advertising: looking for congruence or for likability? In: Post-Print.
[Citation analysis]		paper0
2008Les réactions d’une communauté de marque face à l’évolution de cette marque : une étude exploratoire du Club Med In: Post-Print.
[Citation analysis]		paper0
2006Celebrities in advertising: the role of congruency In: Post-Print.
[Citation analysis]		paper0
2006Les célébrités dans la publicité : le rôle de la congruence In: Post-Print.
[Citation analysis]		paper0
2000The Internet Driving Forces and Barriers of Managers within French Companies In: Post-Print.
[Citation analysis]		paper0
2016Une comparaison entre banques privées et banques coopératives et leur impact sur les réactions des consommateurs: le rôle médiateur de la confiance In: Post-Print.
[Citation analysis]		paper0
2004Une application des modèles de traitement de l’information au parrainage : le rôle de la congruence In: Post-Print.
[Citation analysis]		paper0
2003Effets du parrainage sur l’image de marque : le rôle de la congruence In: Post-Print.
[Citation analysis]		paper0
2021Comparison of the impact of a retailers CSR actions on its relationship with its clients In: Post-Print.
[Citation analysis]		paper0
2022Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands In: Post-Print.
[Full Text][Citation analysis]		paper7
2021Luxury on thin ice with social media: understanding consumers’ perception from online vs offline communication In: Post-Print.
[Citation analysis]		paper0
2021An exploratory study on how social media communication of luxury brands influence consumers’ perception depending on the source In: Post-Print.
[Citation analysis]		paper0
2020Closely distant: how luxury brand-consumer engagement on social media influences consumer perception and loyalty In: Post-Print.
[Citation analysis]		paper0
2014Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising In: Post-Print.
[Citation analysis]		paper18
2007Le parrainage : d’une intuition à une stratégie de communication In: Post-Print.
[Citation analysis]		paper0
2020When food artisan develops his business : impact on perceptions and reactions of consumers In: Post-Print.
[Full Text][Citation analysis]		paper0
2019The impact of the name of an artisanal shop on the consumers reactions on the artisan: the role of personificatin and perceived marketing In: Post-Print.
[Full Text][Citation analysis]		paper0
2017Dartisan traditionnel à marque artisan : quelle perception de lartisan par le consommateur ? In: Post-Print.
[Full Text][Citation analysis]		paper0
2016THE CONCEPT OF ARTISAN-BRAND: EXPLORATION OF THE CHARACTERISTICS AND CONSUMERS’ MOTIVATIONS In: Post-Print.
[Full Text][Citation analysis]		paper0
2016An exploration of the perception of brand management and marketing in craftsmanship: structured abstract In: Post-Print.
[Full Text][Citation analysis]		paper0
2011Drôle de bouteille! Les effets de la congruence perçue d’un packaging In: Post-Print.
[Citation analysis]		paper0
2021Perceptions, freins et motivations des consommateurs à l’égard des artisans des métiers de bouche In: Post-Print.
[Citation analysis]		paper0

CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated May, 3 2026. Contact: CitEc Team