3
H index
0
i10 index
21
Citations
Erasmus Universiteit Rotterdam | 3 H index 0 i10 index 21 Citations RESEARCH PRODUCTION: 6 Articles RESEARCH ACTIVITY:
MORE DETAILS IN: ABOUT THIS REPORT:
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Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Vijay Ganesh Hariharan. | Is cited by: | Cites to: |
| Journals with more than one article published | # docs |
|---|---|
| International Journal of Research in Marketing | 3 |
| Year | Title of citing document |
|---|---|
| 2024 | Fighting against de-pooling effect of airport advertising spaces: A supply chain perspective. (2024). Xiao, Yongbo ; Yang, Jun ; Mu, Jianliang ; Zhao, Cui. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:186:y:2024:i:c:s1366554524001182. Full description at Econpapers || Download paper |
| 2025 | Differentiated Advertising, Heterogeneous Consumers and Suitable Design of Platform Merchant. (2025). Liu, Xiao ; Zhang, Xuefeng ; Luo, JI. In: Mathematics. RePEc:gam:jmathe:v:13:y:2025:i:10:p:1545-:d:1651564. Full description at Econpapers || Download paper |
| 2025 | A marketinginnováció erőforrás-alapú megközelítése a kkv-k körében. (2025). al Najjar, Ayman Sadik ; Rideg, Andrs ; Lukovszki, Lvia ; Sipos, Norbert. In: Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences). RePEc:ksa:szemle:2278. Full description at Econpapers || Download paper |
| 2025 | Resource-based view of marketing innovation in SMEs: a multi-country empirical analysis based on the global competitiveness project. (2025). Lukovszki, Lvia ; al Najjar, Ayman Sadik ; Rideg, Andrs ; Sipos, Norbert. In: Journal of Innovation and Entrepreneurship. RePEc:spr:joiaen:v:14:y:2025:i:1:d:10.1186_s13731-025-00573-x. Full description at Econpapers || Download paper |
| Year | Title | Type | Cited |
|---|---|---|---|
| 2011 | Empirical regularity in academic research productivity patterns in marketing In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 3 |
| 2015 | Optimal targeting of advertisement for new products with multiple consumer segments In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 9 |
| 2024 | Branded response to generic entry: Detailing beyond the patent cliff In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 0 |
| 2018 | Shopper marketing moderators of the brand equity – behavioral loyalty relationship In: Journal of Business Research. [Full Text][Citation analysis] | article | 5 |
| 2010 | Conjoint-HoQ: evolving a methodology to map market needs to product profiles In: International Journal of Product Development. [Full Text][Citation analysis] | article | 0 |
| 2015 | Aggregate Impact of Different Brand Development Strategies In: Management Science. [Full Text][Citation analysis] | article | 4 |
CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated November, 20 2025. Contact: CitEc Team