4
H index
1
i10 index
54
Citations
Iliuță Costel Negricea : Citation Profile
Universitatea Româno-Americană | RESEARCH PRODUCTION: 56 Articles 1 Chapters RESEARCH ACTIVITY:
MORE DETAILS IN: ABOUT THIS REPORT:
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18 years (2006 - 2024). Relations with other researchers
Works with:
Authors registered in RePEc who have co-authored more than one work in the last five years with Iliuță Costel Negricea. | Is cited by:
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Main data
Where Iliuță Costel Negricea has published?
| Journals with more than one article published | # docs |
|---|---|
| Holistic Marketing Management Journal | 26 |
| Romanian Economic Business Review | 10 |
| The AMFITEATRU ECONOMIC journal | 3 |
| Economic Research-Ekonomska Istraživanja | 2 |
| Sustainability | 2 |
Recent works citing Iliuță Costel Negricea (2025 and 2024)
| Year | Title of citing document |
|---|---|
| 2024 | The e-commerce platform conundrum: How manufacturers leanings affect their internationalization. (2024). Ballerini, Jacopo ; Bresciani, Stefano ; Juarez-Varon, David ; Kljunikov, Aleksandr. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:202:y:2024:i:c:s0040162523008843. Full description at Econpapers || Download paper |
| 2024 | Marketing positioning for medical optics â S.C. Dayane GT Impex S.R.L.: Part I, Introduction. (2024). Edu, Tudor ; Talpeanu, Andra Elena. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:14:y:2024:i:3:p:08-10. Full description at Econpapers || Download paper |
| 2024 | Ensuring digital marketing performance improvement, making difference between todayâs and tomorrowâs marketing function. (2024). Purcarea, Ioan-Matei. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:14:y:2024:i:3:p:11-17. Full description at Econpapers || Download paper |
| 2024 | Marketing positioning for medical optics â S.C. Dayane GT Impex S.R.L.: Part II, Marketing positioning. Theoretical-methodological aspects. (2024). Edu, Tudor ; Talpeanu, Andra Elena. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:14:y:2024:i:4:p:09-13. Full description at Econpapers || Download paper |
| 2025 | Marketing positioning for medical optics â S.C. Dayane GT Impex S.R.L.: Part III, Description of the Company. (2025). Edu, Tudor ; Talpeanu, Andra Elena. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:15:y:2025:i:1:p:08-18. Full description at Econpapers || Download paper |
| 2025 | Marketing positioning for medical optics â Dayane GT Impex S.R.L.: Part IV, Analytical presentation of the research approach. (2025). Talpeanu, Andra Elena ; Edu, Tudor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:15:y:2025:i:2:p:08-18. Full description at Econpapers || Download paper |
| 2025 | Redefining brand identity and internal communications in turbulent times: the case of Banco Sabadell. (2025). Pina, Jos M ; Bravo, Rafael ; Tirado, Beatriz. In: Journal of Brand Management. RePEc:pal:jobman:v:32:y:2025:i:1:d:10.1057_s41262-024-00366-9. Full description at Econpapers || Download paper |
Works by Iliuță Costel Negricea:
| Year | Title | Type | Cited |
|---|---|---|---|
| 2020 | How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools In: The AMFITEATRU ECONOMIC journal. [Full Text][Citation analysis] | article | 2 |
| 2024 | Exploring the Antecedents of Artificial Intelligence Productsâ Usage. The Case of Business Students In: The AMFITEATRU ECONOMIC journal. [Full Text][Citation analysis] | article | 0 |
| 2017 | Explaining Satisfaction at a Foreign Tourism Destination â an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania In: The AMFITEATRU ECONOMIC journal. [Full Text][Citation analysis] | article | 7 |
| 2016 | UNCOVERING MARKET POSITIONING COORDINATES USING IN-DEPTH INTERVIEWS. EVIDENCE FROM THE ROMANIAN MODERN RETAIL In: Studies in Business and Economics. [Full Text][Citation analysis] | article | 0 |
| 2012 | THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN BANKING SECTOR - A MARKETING RESEARCH - In: Revista Economica. [Full Text][Citation analysis] | article | 1 |
| 2014 | MODELLING THE INFLUENCE OF ONLINE MARKETING COMMUNICATION ON BEHAVIOURAL INTENTIONS In: Network Intelligence Studies. [Full Text][Citation analysis] | article | 0 |
| 2018 | A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa In: Sustainability. [Full Text][Citation analysis] | article | 14 |
| 2019 | Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and Romania In: Sustainability. [Full Text][Citation analysis] | article | 8 |
| 2020 | Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2020 | The Connection between Digital Marketing and Relevant Public Relations. The Brand Building Role of Digital Communication In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 1 |
| 2021 | Leadership in the new era of human-machine relationships, cultural architecture through digital marketing In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2011 | BETWEN HOPE AND REALITY THE ROLE OF ROMANIAN UNIVERSITIES IN THE STUDENT EMPLOYER RELATIONSHIP In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2011 | HE STRATEGIC MARKETING PLAN- AN ESSENTIAL TOOL FOR ALL SMALL AND MEDIUM ENTERPRISES (SME) In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2011 | CUSTOMER RELATIONSHIP MANAGEMENT - A MAJOR ELEMENT OF THE COMPANYS BUSINESS STRATEGY In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2011 | EFFECTIVE MARKETING POLICY GUIDELINES FOR ROMANIAN INTERNET SERVICE PROVIDERS In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2011 | COORDINATES OF BANKING SERVICES QUALITY MANAGEMENT In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2012 | IDENTIFYING MARKETING APPROACHES USED IN THE ROMANIAN MANDATORY CAR INSURANCE MARKET - A MARKETING RESEARCH - In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2014 | Digital Marketing and the Pillars of Shopper Experience In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2014 | Chief Marketing Officer and the Challenge of Digital Maturity In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 1 |
| 2014 | Digital Marketing and a Better Understanding of the Consumer Mobile Journey In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2015 | Digital Marketing, Digital Disruption, and the New Rules of Digitization In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 1 |
| 2015 | Digital marketing, addressability and time, the new currency for CMOs In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2015 | Digital Marketer: Facing Digital Marketing Opportunities In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2015 | Marketers, challenged to meeting digital priorities In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2016 | Engineering the Digital Transformation of Marketing In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 1 |
| 2016 | Digital marketing capabilities in todays evolving digital world In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2016 | Challenges for digital marketing capabilities within the context of the main ongoing marketing management trend In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2017 | Digital intelligence and digital marketing effectiveness In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2017 | Digital marketing challenged by delivering value in the flux business environment In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2017 | Building a Path toward Digital Marketing Maturity. The impact of digital marketing in healthcare In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2017 | Digital Marketers at the Intersection of Digital Transformation with CX In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 2 |
| 2018 | Digital Marketers and the Challenge of Optimizing Omni channel CX In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2018 | Digital Marketers challenged to create excellence in accordance with the expectations of digitally savvy customers In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2018 | Digital marketers challenged to drive results within the connected world In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2019 | Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa In: European Journal of Interdisciplinary Studies. [Full Text][Citation analysis] | article | 0 |
| 2014 | PURCHASING BEHAVIOUR PATTERNS. EVIDENCE FROM LARGE SURFACE STORES IN ROMANIA In: Polish Journal of Management Studies. [Full Text][Citation analysis] | article | 2 |
| In: . [Full Text][Citation analysis] | article | 0 | |
| In: . [Full Text][Citation analysis] | article | 0 | |
| In: . [Full Text][Citation analysis] | article | 0 | |
| In: . [Full Text][Citation analysis] | article | 0 | |
| In: . [Full Text][Citation analysis] | article | 0 | |
| 2015 | CHARACTERISTICS OF THE BUYING DECISION PROCESS FOR JAPANESE PRODUCTS â A EUROPEAN CUSTOMERâS MARKET PERSPECTIVE In: Romanian Economic Business Review. [Full Text][Citation analysis] | article | 0 |
| 2006 | The Challenges of the World Economy Cohesion Factor â the Internet: World Reorganization, Vulnerabilities, Discrepancies and Power Discernment In: Romanian Economic Business Review. [Full Text][Citation analysis] | article | 0 |
| 2007 | Japanese consumer behaviour - general view In: Romanian Economic Business Review. [Full Text][Citation analysis] | article | 0 |
| 2007 | The retail market around the world In: Romanian Economic Business Review. [Full Text][Citation analysis] | article | 2 |
| 2011 | DEVELOPMENT AND IMPLEMENTATION OF RELATIONSHIP MARKETING PRINCIPLES IN ROMANIAN HIGHER EDUCATION ENVIRONMENT In: Romanian Economic Business Review. [Full Text][Citation analysis] | article | 3 |
| 2011 | THE IDENTIFICATION OF THE MARKETING NEEDS AND MEANS OF COMMUNICATION OF THE ROMANIAN MARKETING COMPANIES - A MARKETING RESEARCH - In: Romanian Economic Business Review. [Full Text][Citation analysis] | article | 0 |
| 2012 | ANALYSIS OF CAUSAL LINKS AND RELATIONSHIP BETWEEN HIGHER EDUCATION QUALITY, STUDENTSâ SATISFACTION AND INTENTION, BASED ON DEVELOPMENT OF A CONCEPTUAL MODEL In: Romanian Economic Business Review. [Full Text][Citation analysis] | article | 0 |
| 2013 | CONSUMER BEHAVIOUR PATTERNS: IDENTIFYING BUYING MOTIVES FOR COOL DRINKS AMONGST SOUTH AFRICANS UNDER 35 YEARS OLD In: Romanian Economic Business Review. [Full Text][Citation analysis] | article | 0 |
| 2013 | NEED FOR A SYSTEMATIC PROCESS OF MARKETING PLANNING IN ROMANIAN SMALL AND MEDIUM ENTERPRISES In: Romanian Economic Business Review. [Full Text][Citation analysis] | article | 0 |
| 2013 | THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN AUTOMOTIVE MARKET- A MARKETING RESEARCH - In: Romanian Economic Business Review. [Full Text][Citation analysis] | article | 0 |
| 2010 | Facing the challenges of the distribution process through interactive information exchange and innovation In: Romanian Distribution Committee Magazine. [Full Text][Citation analysis] | article | 0 |
| 2010 | SPECIFIC PUBLIC RELATIONS TOOLS USED IN ONLINE COMMUNICATIONINS BY TOURISM COMPANIES In: The Annals of the Stefan cel Mare University of Suceava. Fascicle of The Faculty of Economics and Public Administration. [Full Text][Citation analysis] | article | 0 |
| 2012 | Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises In: Journal of Knowledge Management, Economics and Information Technology. [Full Text][Citation analysis] | article | 6 |
| 2017 | CSR Market Positioning Constructs: From Planning to Action. Evidence from Romanian Internet Service Providers In: CSR, Sustainability, Ethics & Governance. [Citation analysis] | chapter | 1 |
| 2022 | Modelling e-commerce customer reactions. Exploring online shopping carnivals in China In: Economic Research-Ekonomska Istraživanja. [Full Text][Citation analysis] | article | 1 |
| 2022 | Factors influencing student transition to online education in the COVID 19 pandemic lockdown: evidence from Romania In: Economic Research-Ekonomska Istraživanja. [Full Text][Citation analysis] | article | 1 |
CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated November, 20 2025. Contact: CitEc Team