3
H index
1
i10 index
44
Citations
Iliuță Costel Negricea : Citation Profile
Universitatea Româno-Americană | RESEARCH PRODUCTION: 53 Articles 1 Chapters RESEARCH ACTIVITY:
MORE DETAILS IN: ABOUT THIS REPORT:
|
15 years (2006 - 2021). Relations with other researchers
Works with:
Authors registered in RePEc who have co-authored more than one work in the last five years with Iliuță Costel Negricea. | Is cited by:
| Cites to:
|
Main data
Where Iliuță Costel Negricea has published?
| Journals with more than one article published | # docs |
|---|---|
| Holistic Marketing Management Journal | 26 |
| Romanian Economic Business Review | 10 |
| Sustainability | 2 |
| The AMFITEATRU ECONOMIC journal | 2 |
Recent works citing Iliuță Costel Negricea (2024 and 2023)
| Year | Title of citing document |
|---|---|
| 2023 | Scenarios to Improve E-Commerce SMEs Activity Based on Their Classification: A Case Study on Romania. (2023). Glvan, Bogdan ; Dumitru, Nicoleta Rossela ; Chung, Hanna ; Carstea, Vlad Gabriel ; Ionescu, Alexandru ; Mihaela, Ana Maria. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:15:p:11963-:d:1210006. Full description at Econpapers || Download paper |
| 2023 | Persuading Reluctant Customers: The Online Marketing Communications of Car Sharing Firms. (2023). Day, Steven James ; Mai, Pengen. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:24:p:16651-:d:1296023. Full description at Econpapers || Download paper |
Works by Iliuță Costel Negricea:
| Year | Title | Type | Cited |
|---|---|---|---|
| 2020 | How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools In: The AMFITEATRU ECONOMIC journal. [Full Text][Citation analysis] | article | 2 |
| 2017 | Explaining Satisfaction at a Foreign Tourism Destination â an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania In: The AMFITEATRU ECONOMIC journal. [Full Text][Citation analysis] | article | 7 |
| 2016 | UNCOVERING MARKET POSITIONING COORDINATES USING IN-DEPTH INTERVIEWS. EVIDENCE FROM THE ROMANIAN MODERN RETAIL In: Studies in Business and Economics. [Full Text][Citation analysis] | article | 0 |
| 2012 | THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN BANKING SECTOR - A MARKETING RESEARCH - In: Revista Economica. [Full Text][Citation analysis] | article | 1 |
| 2014 | MODELLING THE INFLUENCE OF ONLINE MARKETING COMMUNICATION ON BEHAVIOURAL INTENTIONS In: Network Intelligence Studies. [Full Text][Citation analysis] | article | 0 |
| 2018 | A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa In: Sustainability. [Full Text][Citation analysis] | article | 13 |
| 2019 | Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and Romania In: Sustainability. [Full Text][Citation analysis] | article | 8 |
| 2020 | Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2020 | The Connection between Digital Marketing and Relevant Public Relations. The Brand Building Role of Digital Communication In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2021 | Leadership in the new era of human-machine relationships, cultural architecture through digital marketing In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2011 | BETWEN HOPE AND REALITY THE ROLE OF ROMANIAN UNIVERSITIES IN THE STUDENT EMPLOYER RELATIONSHIP In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2011 | HE STRATEGIC MARKETING PLAN- AN ESSENTIAL TOOL FOR ALL SMALL AND MEDIUM ENTERPRISES (SME) In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2011 | CUSTOMER RELATIONSHIP MANAGEMENT - A MAJOR ELEMENT OF THE COMPANYS BUSINESS STRATEGY In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2011 | EFFECTIVE MARKETING POLICY GUIDELINES FOR ROMANIAN INTERNET SERVICE PROVIDERS In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2011 | COORDINATES OF BANKING SERVICES QUALITY MANAGEMENT In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2012 | IDENTIFYING MARKETING APPROACHES USED IN THE ROMANIAN MANDATORY CAR INSURANCE MARKET - A MARKETING RESEARCH - In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2014 | Digital Marketing and the Pillars of Shopper Experience In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2014 | Chief Marketing Officer and the Challenge of Digital Maturity In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2014 | Digital Marketing and a Better Understanding of the Consumer Mobile Journey In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2015 | Digital Marketing, Digital Disruption, and the New Rules of Digitization In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2015 | Digital marketing, addressability and time, the new currency for CMOs In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2015 | Digital Marketer: Facing Digital Marketing Opportunities In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2015 | Marketers, challenged to meeting digital priorities In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2016 | Engineering the Digital Transformation of Marketing In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 1 |
| 2016 | Digital marketing capabilities in todays evolving digital world In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2016 | Challenges for digital marketing capabilities within the context of the main ongoing marketing management trend In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2017 | Digital intelligence and digital marketing effectiveness In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2017 | Digital marketing challenged by delivering value in the flux business environment In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2017 | Building a Path toward Digital Marketing Maturity. The impact of digital marketing in healthcare In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2017 | Digital Marketers at the Intersection of Digital Transformation with CX In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 1 |
| 2018 | Digital Marketers and the Challenge of Optimizing Omni channel CX In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2018 | Digital Marketers challenged to create excellence in accordance with the expectations of digitally savvy customers In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2018 | Digital marketers challenged to drive results within the connected world In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2019 | Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa In: European Journal of Interdisciplinary Studies. [Full Text][Citation analysis] | article | 0 |
| 2014 | PURCHASING BEHAVIOUR PATTERNS. EVIDENCE FROM LARGE SURFACE STORES IN ROMANIA In: Polish Journal of Management Studies. [Full Text][Citation analysis] | article | 2 |
| In: . [Full Text][Citation analysis] | article | 0 | |
| In: . [Full Text][Citation analysis] | article | 0 | |
| In: . [Full Text][Citation analysis] | article | 0 | |
| In: . [Full Text][Citation analysis] | article | 0 | |
| In: . [Full Text][Citation analysis] | article | 0 | |
| 2015 | CHARACTERISTICS OF THE BUYING DECISION PROCESS FOR JAPANESE PRODUCTS â A EUROPEAN CUSTOMERâS MARKET PERSPECTIVE In: Romanian Economic Business Review. [Full Text][Citation analysis] | article | 0 |
| 2006 | The Challenges of the World Economy Cohesion Factor â the Internet: World Reorganization, Vulnerabilities, Discrepancies and Power Discernment In: Romanian Economic Business Review. [Full Text][Citation analysis] | article | 0 |
| 2007 | Japanese consumer behaviour - general view In: Romanian Economic Business Review. [Full Text][Citation analysis] | article | 0 |
| 2007 | The retail market around the world In: Romanian Economic Business Review. [Full Text][Citation analysis] | article | 2 |
| 2011 | DEVELOPMENT AND IMPLEMENTATION OF RELATIONSHIP MARKETING PRINCIPLES IN ROMANIAN HIGHER EDUCATION ENVIRONMENT In: Romanian Economic Business Review. [Full Text][Citation analysis] | article | 3 |
| 2011 | THE IDENTIFICATION OF THE MARKETING NEEDS AND MEANS OF COMMUNICATION OF THE ROMANIAN MARKETING COMPANIES - A MARKETING RESEARCH - In: Romanian Economic Business Review. [Full Text][Citation analysis] | article | 0 |
| 2012 | ANALYSIS OF CAUSAL LINKS AND RELATIONSHIP BETWEEN HIGHER EDUCATION QUALITY, STUDENTSâ SATISFACTION AND INTENTION, BASED ON DEVELOPMENT OF A CONCEPTUAL MODEL In: Romanian Economic Business Review. [Full Text][Citation analysis] | article | 0 |
| 2013 | CONSUMER BEHAVIOUR PATTERNS: IDENTIFYING BUYING MOTIVES FOR COOL DRINKS AMONGST SOUTH AFRICANS UNDER 35 YEARS OLD In: Romanian Economic Business Review. [Full Text][Citation analysis] | article | 0 |
| 2013 | NEED FOR A SYSTEMATIC PROCESS OF MARKETING PLANNING IN ROMANIAN SMALL AND MEDIUM ENTERPRISES In: Romanian Economic Business Review. [Full Text][Citation analysis] | article | 0 |
| 2013 | THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN AUTOMOTIVE MARKET- A MARKETING RESEARCH - In: Romanian Economic Business Review. [Full Text][Citation analysis] | article | 0 |
| 2010 | Facing the challenges of the distribution process through interactive information exchange and innovation In: Romanian Distribution Committee Magazine. [Full Text][Citation analysis] | article | 0 |
| 2010 | SPECIFIC PUBLIC RELATIONS TOOLS USED IN ONLINE COMMUNICATIONINS BY TOURISM COMPANIES In: The Annals of the Stefan cel Mare University of Suceava. Fascicle of The Faculty of Economics and Public Administration. [Full Text][Citation analysis] | article | 0 |
| 2012 | Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises In: Journal of Knowledge Management, Economics and Information Technology. [Full Text][Citation analysis] | article | 3 |
| 2017 | CSR Market Positioning Constructs: From Planning to Action. Evidence from Romanian Internet Service Providers In: CSR, Sustainability, Ethics & Governance. [Citation analysis] | chapter | 1 |
CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated November, 3 2024. Contact: CitEc Team