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H index
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i10 index
33
Citations
Ioan-Matei Purcarea : Citation Profile
Universitatea Româno-Americană | RESEARCH PRODUCTION: 85 Articles 2 Papers RESEARCH ACTIVITY:
MORE DETAILS IN: ABOUT THIS REPORT:
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11 years (2014 - 2025). Relations with other researchers
Works with:
Authors registered in RePEc who have co-authored more than one work in the last five years with Ioan-Matei Purcarea. | Is cited by:
| Cites to:
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Main data
Where Ioan-Matei Purcarea has published?
| Journals with more than one article published | # docs |
|---|---|
| Holistic Marketing Management Journal | 55 |
| Romanian Distribution Committee Magazine | 22 |
| Journal of Information Systems & Operations Management | 3 |
| Sustainability | 2 |
| Working Papers Series with more than one paper published | # docs |
|---|---|
| Post-Print / HAL | 2 |
Recent works citing Ioan-Matei Purcarea (2025 and 2024)
| Year | Title of citing document |
|---|---|
| 2025 | Systematic Literature Review on Green Purchasing Behavior in E-commerce: A TCCM Framework-Based Analysis. (2025). Rosbi, Sofian ; Amlus, Mohammad Harith ; Yu, Zeng. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:9:y:2025:issue-7:p:3441-3449. Full description at Econpapers || Download paper |
| 2024 | Roadmap to Industry 5.0: Enabling technologies, challenges, and opportunities towards a holistic definition in management studies. (2024). Piccarozzi, Michela ; Silvestri, Luca ; Ruggieri, Alessandro. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:205:y:2024:i:c:s0040162524002634. Full description at Econpapers || Download paper |
| 2024 | Consumer Behavior and Sustainable Marketing Development in Online and Offline Settings. (2024). Qalati, Sikandar Ali ; Deshwal, Pankaj ; Barbosa, Belem. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:7:p:2829-:d:1365837. Full description at Econpapers || Download paper |
| 2024 | An Integrated Model of the Sustainable Consumer. (2024). Phan-Le, Nhat Tram ; Parker, Lukas ; Brennan, Linda. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:7:p:3023-:d:1370359. Full description at Econpapers || Download paper |
| 2024 | Which Values Matter Most to Romanian Consumers? Exploring the Impact of Green Attitudes and Communication on Buying Behavior. (2024). CorboÈ, RÄzvan ; Miu, Sorina Ioana ; Bunea, Ovidiu-Iulian ; Triculescu, Monica. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:9:p:3866-:d:1388744. Full description at Econpapers || Download paper |
| 2025 | Sustainable Innovation Management: Balancing Economic Growth and Environmental Responsibility. (2025). Alamandi, Morgan. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:10:p:4362-:d:1653635. Full description at Econpapers || Download paper |
| 2025 | External Drivers of Dominant Green Positioning for Organic Food Brands: Evidence from an Emerging Market. (2025). Popescu, Ioana Cecilia ; Roca, Laura Daniela ; Stoica, Mihai. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:19:p:8589-:d:1757447. Full description at Econpapers || Download paper |
| 2025 | Recyclable Consumption and Its Implications for Sustainable Development in the EU. (2025). Staicu, Gabriel ; Moraru, Liviu Ctlin ; Bodislav, Dumitru Alexandru ; Vldu, Oana ; Chenic, Alina Tefania ; Grigore, George Eduard ; Georgescu, Raluca Iuliana. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:7:p:3110-:d:1625607. Full description at Econpapers || Download paper |
| 2024 | Placing Continuous Emphasis on Resilience, Agility and Innovation, Effectively Managing Technological Priorities. (2024). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:14:y:2024:i:3:p:04-07. Full description at Econpapers || Download paper |
| 2025 | Redefining brand identity and internal communications in turbulent times: the case of Banco Sabadell. (2025). Pina, Jos M ; Bravo, Rafael ; Tirado, Beatriz. In: Journal of Brand Management. RePEc:pal:jobman:v:32:y:2025:i:1:d:10.1057_s41262-024-00366-9. Full description at Econpapers || Download paper |
| 2024 | Exploring the green edge: the role of market orientation and knowledge management in achieving competitive advantage through creativity. (2024). Zhang, Zhen. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03174-3. Full description at Econpapers || Download paper |
Works by Ioan-Matei Purcarea:
| Year | Title | Type | Cited |
|---|---|---|---|
| 2021 | The Profound Nature of Linkage Between the Impact of the Use of Artificial Intelligence in Retail on Buying and Consumer Behavior and Consumersâ Perceptions of Artificial Intelligence on the Path to t In: The AMFITEATRU ECONOMIC journal. [Full Text][Citation analysis] | article | 1 |
| 2022 | DISRUPTIVE TECHNOLOGIES AND E-COMMERCE FOR A LEAN TRANSITION TO THE POST-PANDEMIC WORLD In: Management Strategies Journal. [Full Text][Citation analysis] | article | 0 |
| 2022 | Major Shifts in Sustainable Consumer Behavior in Romania and Retailersâ Priorities in Agilely Adapting to It In: Sustainability. [Full Text][Citation analysis] | article | 22 |
| 2022 | Major Shifts in Sustainable Consumer Behavior in Romania and Retailersâ Priorities in Agilely Adapting to It.(2022) In: Post-Print. [Citation analysis] This paper has nother version. Agregated cites: 22 | paper | |
| 2023 | Digital Technologies for Public Health Services after the COVID-19 Pandemic: A Risk Management Analysis In: Sustainability. [Full Text][Citation analysis] | article | 0 |
| 2025 | The Tech-Enabled Shopper Impacting a Phygital Retail Complex System Stimulated by Adaptive Retailersâ Valorization of an Increasingly Complex E-Commerce In: Post-Print. [Full Text][Citation analysis] | paper | 0 |
| 2020 | Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2020 | The Connection between Digital Marketing and Relevant Public Relations. The Brand Building Role of Digital Communication In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 1 |
| 2020 | Over Tipping Point for Digital Disruption: E-Commerce & Omni Channel Working Together Within the Acceleration of the Digitization of Customer and Supply Chain Interactions In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2020 | Marketing transformation under the pressure of the new technologies and emotions impact on decision making In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2021 | Marketing 5.0, Society 5.0, Leading-Edge Technologies, New CX, and New Engagement Capacity within the Digital Transformation In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 1 |
| 2021 | E-COMMERCE CONTRIBUTION IN SUSTAINABLE DEVELOPMENT: TOWARDS A NEW ERA OF SAFE AND MORE SUSTAINABLE PRODUCTS In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2021 | Digital Marketing and Ecommerce in the Digital Neo-Economy, Discovering by Learning in the New Era of Innovation, and Re-engaging the Marketing Team In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2021 | The Impact of Robotics on E-commerce, and the Challenge of Delivering Great CX In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2021 | Digital Maturity improved by Digital Marketing in Harmony with e-commerce In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2021 | Considerations regarding the effects of Industrie 4.0 on e-commerce In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2022 | Agile Marketing and Empowered E-Commerce In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 1 |
| 2022 | Shaping the Future of E-Commerce in Relation with the Data Economy In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2022 | The Digital Transformation and e-commerce In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2022 | Digital Customer Engagement, CX Future and the Advance of the Metaverse-Related Activities Including in E-Commerce Retail In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2022 | E-Commerce Development and Entering the Path to NeXT Commerce In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2023 | E-Commerce, Marketing Technology Stake, and Improved DCX In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2023 | Measuring the Impact of E-Commerce on the Economy In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2023 | E-Commerce Business Under Pressure To Grow In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2023 | E-Commerce, Marketing Technology Stake, and Improved DCX In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2023 | E-Commerce, E-Fulfillment, Last Mile Delivery and CX In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2023 | E-Commerce Personalization and Digital Merchandising Strategy In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2024 | Challenges for Modern Marketing and E-Commerce Merchandising In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2024 | Redefining Marketing While Advancing on the Path to AI Innovation, Better Assessing AI Model Performance In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2024 | Ensuring digital marketing performance improvement, making difference between todayâs and tomorrowâs marketing function In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2024 | Marketing at the Crossroad: Digital Workforce Focused on AI Integration, Leveraging E-Commerce Personalization In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2025 | The AI-Augmented Marketersâ Advancement and the Best Way to Address B2C and B2B Marketersâ Skill Gaps In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2025 | AI Digital Marketing Department and ABM, ABX, and Account-Driven GTM Strategies In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2025 | Getting Marketing in Perspective of Agentic Society In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2014 | Customers, Companies Allies in Co-creating Value with the Support of Digital Technology and Marketers Want of Greater Levels of Integration in Their Digital Marketing Suite In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2014 | Digital Marketing and the Pillars of Shopper Experience In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2014 | Chief Marketing Officer and the Challenge of Digital Maturity In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 1 |
| 2014 | An Interview with Matthew R. Lee, Psychology Professor, James Madison University In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2014 | Digital Marketing and a Better Understanding of the Consumer Mobile Journey In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2015 | Digital Marketing, Digital Disruption, and the New Rules of Digitization In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2015 | Digital marketing, addressability and time, the new currency for CMOs In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2015 | Digital Tourism on the Way to Digital Marketing Success In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 1 |
| 2015 | Digital Marketer: Facing Digital Marketing Opportunities In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2015 | Reaching Travelers Through Digital Marketing Channels In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 1 |
| 2015 | Marketers, challenged to meeting digital priorities In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2015 | Organizing for digital marketing success in tourism In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 1 |
| 2016 | Engineering the Digital Transformation of Marketing In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 1 |
| 2016 | Digital marketing capabilities in todays evolving digital world In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2016 | Challenges for digital marketing capabilities within the context of the main ongoing marketing management trend In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2017 | Digital intelligence and digital marketing effectiveness In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2017 | Digital marketing challenged by delivering value in the flux business environment In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2017 | Building a Path toward Digital Marketing Maturity. The impact of digital marketing in healthcare In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2017 | Digital Marketers at the Intersection of Digital Transformation with CX In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 1 |
| 2018 | Digital Marketers and the Challenge of Optimizing Omni channel CX In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2018 | Digital Marketers challenged to create excellence in accordance with the expectations of digitally savvy customers In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2018 | Digital marketers challenged to drive results within the connected world In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2018 | Digital marketers are going beyond the traditional DX metrics In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2019 | Digital Customers, Digital Marketers, and Keeping up with Trends in Todayââ¬â¢s Digital World In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2019 | Digital Marketing Trends Transforming Marketing. Digital Marketing to Patients In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2019 | Marketersââ¬â¢ Reskilling within the Digital Transformation, a Todayââ¬â¢s Essential Task for Approaching New Digital Roles In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2019 | The Ongoing Digital Revolution, Mobile Transformation, MarTech Applications, and Retraining In: Holistic Marketing Management Journal. [Full Text][Citation analysis] | article | 0 |
| 2023 | THE IMPORTANCE OF DISRUPTIVE TECHNOLOGIES IN E-COMMERCE FOR HIGHER EDUCATION In: Journal of Information Systems & Operations Management. [Full Text][Citation analysis] | article | 0 |
| 2023 | THE IMPORTANCE OF DIGITAL MARKETING FOR HIGHER EDUCATION IN IMPROVING THE EDUCATIONAL VALUE CHAIN In: Journal of Information Systems & Operations Management. [Full Text][Citation analysis] | article | 0 |
| 2024 | AGILE TRANSFORMATIONS IN THE DIGITAL BUSINESS ECOSYSTEM, AND INCREASED IT ALIGNMENT IN THIS CONTEXT In: Journal of Information Systems & Operations Management. [Full Text][Citation analysis] | article | 0 |
| 2020 | Recovering From a Never Faced Economic Disruption, and Advancing on the Path to the Next Normal In: Romanian Distribution Committee Magazine. [Full Text][Citation analysis] | article | 0 |
| 2020 | Digital transformation and the impact on e-commerce of the disruptive technologies which are the supporting structure of the Industry 4.0 In: Romanian Distribution Committee Magazine. [Full Text][Citation analysis] | article | 0 |
| 2021 | The Disrupted Retail and the Innovative Technology: Connecting Data... In: Romanian Distribution Committee Magazine. [Full Text][Citation analysis] | article | 0 |
| 2021 | E-Commerce Retailers Competition, Digital Technology and the Fast-Approaching Future of a New Standard Consisting of Cryptocurrency s Commercial Us In: Romanian Distribution Committee Magazine. [Full Text][Citation analysis] | article | 0 |
| 2021 | The Growth of E-Commerce, Disruptive Technologies and Marketers Conversational Strategy In: Romanian Distribution Committee Magazine. [Full Text][Citation analysis] | article | 0 |
| 2021 | The Effects of Industrie 4.0 on e-commerce In: Romanian Distribution Committee Magazine. [Full Text][Citation analysis] | article | 0 |
| 2021 | E-commerce, Q-commerce, New Technologies and Omnichannel Consumers Personalized Experience In: Romanian Distribution Committee Magazine. [Full Text][Citation analysis] | article | 0 |
| 2022 | Agile E-Commerce Relevance Within the Expansion of the Digital Economy and the Phygital Business Models Challenged to Ensure Continuously Improved CX In: Romanian Distribution Committee Magazine. [Full Text][Citation analysis] | article | 0 |
| 2022 | The Future of E-Commerce, Technology Priorities and the Challenge of Metaverse In: Romanian Distribution Committee Magazine. [Full Text][Citation analysis] | article | 1 |
| 2022 | Digital Twins, Web3, Metaverse, Value Innovation and E-Commerce retail In: Romanian Distribution Committee Magazine. [Full Text][Citation analysis] | article | 0 |
| 2022 | E-Commerce Personalization Wanted by the Next Generation of Shoppers. Livestreaming E-Commerce, Q-commerce, Social Commerce, and the Metaverse In: Romanian Distribution Committee Magazine. [Full Text][Citation analysis] | article | 0 |
| 2023 | Social Commerce Ecosystem, Social Media Marketers New Tool ChatGPT, and E-Commerce Profitability Improvement Based on Immersive Product Imagery In: Romanian Distribution Committee Magazine. [Full Text][Citation analysis] | article | 0 |
| 2023 | For Nearly a Decade of Advocacy for E-Commerce and M-Commerce In: Romanian Distribution Committee Magazine. [Full Text][Citation analysis] | article | 0 |
| 2023 | The Paradigm Shift in E-Commerce Within the Context of the New AI Space Race In: Romanian Distribution Committee Magazine. [Full Text][Citation analysis] | article | 0 |
| 2023 | Successful E-Commerce Interaction, and the Multidirectional Impact of E-Commerce In: Romanian Distribution Committee Magazine. [Full Text][Citation analysis] | article | 0 |
| 2024 | A Shift in Retail Perspective Considering Customersâ¬â¢ Three-Dimensionality In: Romanian Distribution Committee Magazine. [Full Text][Citation analysis] | article | 0 |
| 2024 | Phigital Retail Under Pressure to Streamlining Shoppersâ¬â¢ Path to Purchase Based on AI Integration In: Romanian Distribution Committee Magazine. [Full Text][Citation analysis] | article | 0 |
| 2024 | Brand and CX Management Challenged to Comprehend the Phygital Customersâ¬â¢ Journey: Blending Brand and CX Governance In: Romanian Distribution Committee Magazine. [Full Text][Citation analysis] | article | 0 |
| 2024 | Marketersâ¬â¢ Socio-Technical Perspective Approach of the Phygital Retail Complex System In: Romanian Distribution Committee Magazine. [Full Text][Citation analysis] | article | 0 |
| 2025 | CMOsâ¬â¢ Opportunitiesâ¬â¢ Assessment Within the Rise of Phygital Marketing In: Romanian Distribution Committee Magazine. [Full Text][Citation analysis] | article | 0 |
| 2025 | E-Commerce and Agentic AI In: Romanian Distribution Committee Magazine. [Full Text][Citation analysis] | article | 0 |
| 2025 | Chief Marketing Officersâ¬â¢ Challenges Within Rising AI Usage for Knowledge Management and Human-Technology Synergiesâ¬â¢ Emergence In: Romanian Distribution Committee Magazine. [Full Text][Citation analysis] | article | 0 |
| 2024 | Digital Marketing and E-Commerce in AI Era In: Valahian Journal of Economic Studies. [Full Text][Citation analysis] | article | 0 |
CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated December, 22 2025. Contact: CitEc Team