2
H index
0
i10 index
5
Citations
Hellenic Open University | 2 H index 0 i10 index 5 Citations RESEARCH PRODUCTION: 12 Articles RESEARCH ACTIVITY:
MORE DETAILS IN: ABOUT THIS REPORT:
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Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with George S. Spais. | Is cited by: | Cites to: |
| Journals with more than one article published | # docs |
|---|---|
| Journal of Marketing Analytics | 6 |
| Journal of Emerging Trends in Marketing and Management | 3 |
| Year | Title of citing document |
|---|---|
| 2025 | Examining value co-creation in branded mobile apps: a critical analysis of its antecedents and outcomes. (2025). Tran, Trang P ; Sun, Qin ; Dang, Anh. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-025-00387-6. Full description at Econpapers || Download paper |
| 2026 | CBDC in a privacy sensitive world: extending UTAUT with digital financial literacy and anonymity insight. (2026). Singh, Vikrant ; Yadav, Mayank ; Gupta, Ashish. In: Journal of Financial Services Marketing. RePEc:pal:jofsma:v:31:y:2026:i:1:d:10.1057_s41264-025-00338-3. Full description at Econpapers || Download paper |
| 2026 | A UTAUT2 approach to understand intention to use mobile banking by non-users and intention to continue by users. (2026). Hilal, Ashraf ; Varela-Neira, Concepcin. In: Journal of Financial Services Marketing. RePEc:pal:jofsma:v:31:y:2026:i:1:d:10.1057_s41264-026-00350-1. Full description at Econpapers || Download paper |
| 2026 | Optimization of supply chain performance through simulation modeling: a discrete event simulation approach. (2026). Aregawi, Alexander Ghebremedhin ; Beyene, Kinfe Tsegay ; Gebreabzgi, Misgna Arefaine. In: International Journal of System Assurance Engineering and Management. RePEc:spr:ijsaem:v:17:y:2026:i:3:d:10.1007_s13198-025-02997-w. Full description at Econpapers || Download paper |
| Year | Title | Type | Cited |
|---|---|---|---|
| 2024 | Consumer Self-Identity, Emotions, Ethical Beliefs, and Authenticity about Ethical Purchasing of Consumer Goods for a Circular Economy Model In: Journal of Emerging Trends in Marketing and Management. [Full Text][Citation analysis] | article | 0 |
| 2024 | Validating a Proposed Model on the Factors that Influence Consumers Unique Phygital and Memorable Shopping Experiences in Phygital Retail Outlets In: Journal of Emerging Trends in Marketing and Management. [Full Text][Citation analysis] | article | 0 |
| 2025 | Exploring the Influence of Intelligent Personal Assistants on Brand Perception and Purchase Intentions Across Generations of Greek Consumers for Technology Products In: Journal of Emerging Trends in Marketing and Management. [Full Text][Citation analysis] | article | 0 |
| 2009 | Some more evidence in the discussion of the ambiguities surrounding consumer perceived value and consumer satisfaction: A new perspective on the role of mass communication theories In: Agricultural Economics Review. [Full Text][Citation analysis] | article | 0 |
| 2014 | The value of the triple pole approach in bargaining for vertical cooperative advertising and the research challenges for the evolution of this topic in the cooperative advertising literature In: World Review of Entrepreneurship, Management and Sustainable Development. [Full Text][Citation analysis] | article | 0 |
| 2023 | Digital marketing of nutraceutical and pharmaceutical supplements: marketing ethics and consumer comfort In: Journal of Marketing Analytics. [Full Text][Citation analysis] | article | 0 |
| 2024 | An investigation of selected UTAUT constructs and consumption values of Gen Z and Gen X for mobile banking services and behavioral intentions to facilitate the adoption of mobile apps In: Journal of Marketing Analytics. [Full Text][Citation analysis] | article | 3 |
| 2025 | Trends and future of artificial intelligence (AI), machine learning (ML) algorithms, and data analytics and their applications and implications for digital marketing and digital promotions In: Journal of Marketing Analytics. [Full Text][Citation analysis] | article | 0 |
| 2025 | Consumer (brand) happiness of premium fashion brands and value consciousness: The case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms In: Journal of Marketing Analytics. [Full Text][Citation analysis] | article | 0 |
| 2025 | Correction to: Consumer (brand) happiness of premium fashion brands and value-consciousness: the case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms.(2025) In: Journal of Marketing Analytics. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 0 | article | |
| 2025 | Correction to: Consumer (brand) happiness of premium fashion brands and value-consciousness: the case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms.(2025) In: Journal of Marketing Analytics. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 0 | article | |
| 2019 | Special Issue on Customer Needs and Demand Management in the Global Marketplace: Emerging Management and Marketing Practices In: FIIB Business Review. [Full Text][Citation analysis] | article | 2 |
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