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Micro & Macro Marketing / Società editrice il Mulino

Citation Profile [Updated: 2023-01-07 21:26:51]
5 Years H Index
2
Impact Factor (IF)
0.03
5 Years IF
0.02
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
1997 0 0.24 0 0 33 33 0 0 0 0 0 0 0.11
1998 0 0.28 0 0 37 70 2 0 33 33 0 0 0.13
1999 0 0.3 0 0 34 104 0 0 70 70 0 0 0.15
2000 0 0.35 0 0 37 141 0 0 71 104 0 0 0.16
2001 0 0.38 0 0 30 171 3 0 71 141 0 0 0.17
2002 0 0.41 0 0 39 210 0 0 67 171 0 0 0.21
2003 0 0.44 0 0 27 237 0 0 69 177 0 0 0.22
2004 0 0.49 0 0 45 282 0 0 66 167 0 0 0.22
2005 0 0.5 0 0 36 318 1 0 72 178 0 0 0.23
2006 0 0.5 0 0 33 351 0 1 1 81 177 0 0 0.23
2007 0 0.46 0.01 0 34 385 2 3 4 69 180 0 0 0.2
2008 0 0.49 0 0 45 430 0 4 67 175 0 0 0.23
2009 0 0.47 0 0 43 473 0 4 79 193 0 0 0.23
2010 0 0.48 0 0.01 35 508 0 2 6 88 191 1 0 0 0.21
2011 0 0.52 0.01 0.01 49 557 1 3 9 78 190 1 0 0 0.24
2012 0 0.51 0 0 48 605 0 1 10 84 206 0 0 0.22
2013 0 0.56 0 0 46 651 0 1 11 97 220 0 0 0.24
2014 0.01 0.55 0.01 0.01 43 694 1 4 15 94 1 221 2 0 1 0.02 0.23
2015 0 0.55 0 0 43 737 0 1 16 89 221 1 0 0 0.23
2016 0 0.53 0 0 39 776 1 1 17 86 229 0 0 0.21
2017 0.01 0.55 0 0 38 814 0 1 18 82 1 219 1 0 0 0.21
2018 0.01 0.57 0 0.01 35 849 2 2 20 77 1 209 2 0 0 0.24
2019 0.01 0.6 0 0.01 36 885 4 1 21 73 1 198 1 0 0 0.24
2020 0.03 0.73 0 0.01 40 925 1 2 23 71 2 191 2 0 0 0.34
2021 0.03 1.02 0 0.02 37 962 0 4 27 76 2 188 4 0 0 0.38
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
11998Un nuovo modello di valutazione di marca: il Brand Asset Valuator. (1998). Marco, Lombardi . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/2428:y:1998:i:3:p:341-356.

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3
22001Lanalisi della quota di mercato: un approccio network-based. (2001). Castaldo, Sandro ; Sandro, Castaldo . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/2910:y:2001:i:2:p:301-336.

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3
32019A New Generation for the Wine Industry. (2019). Bertoldi, Bernardo ; Giachino, Chiara ; Casalegno, Cecilia. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/93016:y:2019:i:1:p:49-70.

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2
42016The impact of technologies on visitors experience personalization: a case study. (2016). Marzi, Giacomo ; Lamberto, Zollo ; Riccardo, Rialti ; Giacomo, Marzi ; Andrea, Boccardi . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/83713:y:2016:i:2:p:251-280.

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1
52020Editoriale: The Actor or the Machine? The Strategic Marketing Decision-Maker Facing Digitalization. (2020). Guercini, Simone. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/96394:y:2020:i:1:p:3-7.

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1
62005Consumo culturale di massa e nuove forme di offerta: il caso Linea dOmbra. (2005). Calcagno, Monica ; Monica, Calcagno ; Elena, Rocco ; Sergio, Faccipieri . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/20931:y:2005:i:3:p:495-514.

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1
72011I consumatori alla ricerca di autenticità nellesperienza di consumo. Teorie, evidenze empiriche e implicazioni operative. (2011). Corciolani, Matteo ; Matteo, Corciolani . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/36064:y:2011:i:3:p:527-550.

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1
82018Characteristics and Factors of Success in the Relationship Between Travel Agency and Tour Operator: The Role of Trade Marketing. (2018). Pencarelli, Tonino ; Dini, Mauro . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/91415:y:2018:i:3:p:437-462.

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1
92007Le alleanze di marketing nelle imprese italiane. (2007). Checchinato, Francesca ; Francesca, Checchinato ; Umberto, Collesei . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/25079:y:2007:i:2:p:201-220.

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1
102016Reviewer 2015. (2016). , Micro. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/82864:y:2016:i:1:p:9-12.

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1
112019Consumers’ Reaction to Brands Political Activity. (2019). Donvito, Raffaele ; Grazzini, Laura ; Mazzoli, Valentina. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/95042:y:2019:i:3:p:539-564.

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1
122005Da Unieuro a Eataly. La lezione della grande distribuzione sulla relazione strategica fra mercato e cultura. Intervista a Oscar Farinetti. (2005). Nadia, Olivero . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/20929:y:2005:i:3:p:471-482.

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1
132011Limpatto del Made in Italy sul comportamento dacquisto dei consumatori cinesi. (2011). Vignola, Marina ; balboni, bernardo ; Bernardo, Balboni ; Marina, Vignola ; Elisa, Martinelli ; Silvia, Grappi . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/36060:y:2011:i:3:p:445-462.

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1
142018A lens of analysis for consumption practices in tattooing. (2018). Raggiotto, Francesco ; Moretti, Andrea ; Mason, Michela C. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/90507:y:2018:i:2:p:283-308.

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1
152014Guardare per comprare: il visual marketing per la progettazione e valutazione del display distributivo. Il caso studio dello scaffale oli nella Gdo. (2014). Marchini, Andrea ; Diotallevi, Francesco ; Francesco, Diotallevi ; Chiara, Paffarini ; Andrea, Marchini . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/77726:y:2014:i:2:p:319-342.

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1
162019From Experience and Outcome Measurement to the Health Professionals’ Engagement. (2019). Nuti, Sabina ; Pennucci, Francesca ; De Rosis, Sabina . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/95040:y:2019:i:3:p:493-520.

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1
172018Reviewers 2017. (2018). , Micro. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/89480:y:2018:i:1:p:7-10.

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1
182020How to Improve the Maternal Pathway for Migrant Women: Insights for Retention Strategies from Tuscany Region. (2020). Bonciani, Manila ; de Rosis, Sabina ; Lupi, Barbara ; Corazza, Ilaria. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/98623:y:2020:i:3:p:585-607.

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1
192007La fiera come cluster temporaneo: piattaforma relazionale e filtro conoscitivo per le imprese. (2007). Sedita, Silvia Rita ; Fiorenza, Belussi ; Rita, Sedita Silvia ; Marica, Omizzolo . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/24277:y:2007:i:1:p:71-94.

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1
202014Attualità e prospettive dello Street Marketing. (2014). Saucet, marcel ; Bernard, Cova ; Marcel, Saucet ; Gregorio, Fuschillo . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/76503:y:2014:i:1:p:145-166.

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1
212019Perceived Authenticity, Satisfaction and Behavioural Intentions at Wineries. (2019). Atzeni, Marcello ; Napolitano, Ester ; del Chiappa, Giacomo. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/93019:y:2019:i:1:p:117-138.

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1
222001Il web design e lergonomia dei siti di commercio elettronico. (2001). LADWEIN, Richard ; Richard, Ladwein . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/2880:y:2001:i:1:p:51-64.

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1
232017Food and Wine Tourism in the Langa del Barolo: Survey on Restaurant Offer. (2017). Giovanni, Peira ; Alessandro, Bonadonna ; Beatrice, Pairotti Maria ; Fabio, Paruzzo . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/86067:y:2017:i:1:p:27-44.

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1
242020How to Improve the Maternal Pathway for Migrant Women: Insights for Retention Strategies from Tuscany Region. (2020). Corazza, Ilaria ; Bonciani, Manila ; de Rosis, Sabina ; Lupi, Barbara. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/97641:y:2020:i:3:p:585-607.

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1
251997Un modello semiqualitativo per la valutazione della soddisfazione del cliente. (1997). Franz, Bailom ; Elmar, Sauerwein ; Kurt, Matzler ; Hinterhuber Hans H., . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/2323:y:1997:i:1:p:127-144.

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1
262012Il ruolo della fiducia nella distribuzione del farmaco. (2012). Castaldo, Sandro ; Sandro, Castaldo ; Marco, Rindone ; Katia, Premazzi ; Erika, Mallarini ; Monica, Grosso . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/37149:y:2012:i:1:p:57-78.

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1
272007Immagine territoriale e identità globale. Lutilizzo del legame con il territorio nello sviluppo della marca. (2007). Paola, Gazzola ; Tiziano, Vescovi . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/25740:y:2007:i:3:p:321-338.

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1
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12019A New Generation for the Wine Industry. (2019). Bertoldi, Bernardo ; Giachino, Chiara ; Casalegno, Cecilia. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/93016:y:2019:i:1:p:49-70.

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2
Citing documents used to compute impact factor: 2
YearTitle
2021Nature-based solutions and their potential to attract the young generations. (2021). Bollani, Luigi ; Bertoldi, Bernardo ; Pattanaro, Giulio ; Giachino, Chiara ; Bonadonna, Alessandro. In: Land Use Policy. RePEc:eee:lauspo:v:101:y:2021:i:c:s026483772032514x.

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2021A qualitative analysis of the marketing analytics literature: where would ethical issues and legality rank?. (2021). Khan, Muhammad Bashir ; Dar, Imran Bashir ; Mujtaba, Bahaudin G. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:3:d:10.1057_s41270-021-00119-6.

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Recent citations
Recent citations received in 2020
YearCiting document

Recent citations received in 2019
YearCiting document

Recent citations received in 2018
YearCiting document