Journal of Marketing Analytics / Palgrave Macmillan
Citation Profile [Updated: 2023-01-07 21:26:51]
5 Years H Index
6
Impact Factor (IF)
0.83
5 Years IF
0.58
Data available in this
report
[Raw
data] [50 most cited papers]
[50 most relevant papers]
[cites used to compute IF]
[Recent
citations ][Frequent citing
series ] [more data in
EconPapers]
[
trace new citations] [Missing
citations? Add them now]
[Incorrect content? Let us
know]
Main indicators
Raw Data
| IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
| 2019 | 0.27 | 0.6 | 1.09 | 0.26 | 22 | 22 | 81 | 24 | 24 | 33 | 9 | 47 | 12 | 14 | 58.3 | 8 | 0.36 | 0.24 |
| 2020 | 0.5 | 0.73 | 0.63 | 0.35 | 26 | 48 | 32 | 30 | 54 | 40 | 20 | 69 | 24 | 12 | 40 | 1 | 0.04 | 0.34 |
| 2021 | 0.83 | 1.02 | 0.9 | 0.58 | 30 | 78 | 11 | 70 | 124 | 48 | 40 | 95 | 55 | 26 | 37.1 | 4 | 0.13 | 0.38 |
| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
50 most cited documents in this series
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2019 | Partial least squares structural equation modeling using SmartPLS: a software review. (2019). Cheah, Jun-Hwa ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00058-3. Full description at Econpapers || Download paper | 48 |
| 2 | 2019 | The state of marketing analytics in research and practice. (2019). Bendixen, Michael ; Krishen, Anjala ; Petrescu, Maria ; Iacobucci, Dawn. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00059-2. Full description at Econpapers || Download paper | 13 |
| 3 | 2017 | Marketing analytics: from practice to academia. (2017). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0019-1. Full description at Econpapers || Download paper | 9 |
| 4 | 2020 | Cutoff criteria for overall model fit indexes in generalized structured component analysis. (2020). Ringle, Christian M ; Sarstedt, Marko ; Hwang, Heungsun ; Cho, Gyeongcheol. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00089-1. Full description at Econpapers || Download paper | 9 |
| 5 | 2017 | The world of analytics: interdisciplinary, inclusive, insightful, and influential. (2017). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0016-4. Full description at Econpapers || Download paper | 8 |
| 6 | 2020 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (2020). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 8 |
| 7 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v::y::i::d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 6 | |
| 8 | 2019 | Defining and measuring social customer-relationship management (CRM) capabilities. (2019). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:1:d:10.1057_s41270-018-0044-8. Full description at Econpapers || Download paper | 6 |
| 9 | 2016 | Aakerââ¬â¢s brand personality scale is not universal ââ¬â Explanation and reasons for bikes in India. (2016). Bishnoi, Vinod Kumar ; Kumar, Ajay. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:1:d:10.1057_jma.2016.3. Full description at Econpapers || Download paper | 5 |
| 10 | 2020 | The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance. (2020). Boyer, Stefanie ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00087-3. Full description at Econpapers || Download paper | 4 |
| 11 | 2016 | Studying product diffusion based on market coverage. (2016). Anand, Adarsh ; A. H. S. Garmabaki, ; Bansal, Gunjan ; Agarwal, Mohini. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:4:d:10.1057_s41270-016-0005-z. Full description at Econpapers || Download paper | 4 |
| 12 | 2018 | Analyzing the analytics: data privacy concerns. (2018). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:2:d:10.1057_s41270-018-0034-x. Full description at Econpapers || Download paper | 4 |
| 13 | 2017 | Imbalanced customer classification for bank direct marketing. (2017). Marinakos, Georgios ; Daskalaki, Sophia . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0013-7. Full description at Econpapers || Download paper | 4 |
| 14 | 2020 | Mediating effect of reasons on the relationship between altruism and green hotel patronage intention. (2020). Ngah, Abdul Hafaz ; Aziz, Norzalita Abd ; Tan, Ling Ling. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:1:d:10.1057_s41270-020-00067-7. Full description at Econpapers || Download paper | 4 |
| 15 | 2021 | BERT: a sentiment analysis odyssey. (2021). Mishra, Manit ; Alaparthi, Shivaji. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00109-8. Full description at Econpapers || Download paper | 4 |
| 16 | 2019 | Customer relationship management technology: bridging the gap between marketing education and practice. (2019). Ajjan, Haya ; Harrison, Dana E. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:4:d:10.1057_s41270-019-00063-6. Full description at Econpapers || Download paper | 3 |
| 17 | 2018 | Marketing analytics: delineating the field while welcoming crossover. (2018). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0046-6. Full description at Econpapers || Download paper | 3 |
| 18 | 2019 | Data-driven decision making: implementing analytics to transform academic culture. (2019). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00056-5. Full description at Econpapers || Download paper | 3 |
| 19 | 2021 | Focusing on the quality and performance implications of marketing analytics. (2021). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:3:d:10.1057_s41270-021-00129-4. Full description at Econpapers || Download paper | 3 |
| 20 | 2018 | An analytical model that links customer-perceived value and competitive strategies. (2018). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0043-9. Full description at Econpapers || Download paper | 3 |
| 21 | 2017 | Moderating effect of price perception on factors affecting attitude towards online shopping. (2017). Sarkar, Subhro ; Khare, Arpita. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0018-2. Full description at Econpapers || Download paper | 3 |
| 22 | 2018 | Customer retention in freemium applications. (2018). Ross, Nicholas . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0042-x. Full description at Econpapers || Download paper | 3 |
| 23 | 2019 | The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter. (2019). Tian, Wen ; Heldsinger, Natalie ; Clarke, Amelia ; Huang, Lei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00053-8. Full description at Econpapers || Download paper | 3 |
| 24 | 2018 | Analytics from our scholarly closets: the connections between data, information, and knowledge. (2018). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:1:d:10.1057_s41270-018-0029-7. Full description at Econpapers || Download paper | 3 |
| 25 | 2018 | Item placement for questionnaire design for optimal reliability. (2018). Kachroo, Pushkin ; Kachen, Sheen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0039-5. Full description at Econpapers || Download paper | 3 |
| 26 | 2018 | Analyzing customer satisfaction in self-service technology adopted in airports. (2018). Yau, Hon Keung ; Yi, HO. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:1:d:10.1057_s41270-017-0026-2. Full description at Econpapers || Download paper | 3 |
| 27 | 2021 | Interdisciplinary research as methodologically and substantively creative. (2021). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-021-00108-9. Full description at Econpapers || Download paper | 2 |
| 28 | 2020 | The dilemma of social media algorithms and analytics. (2020). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00094-4. Full description at Econpapers || Download paper | 2 |
| 29 | 2019 | Establishing an automated brand index based on opinion mining: analysis of printed and social media. (2019). Harkonen, Janne ; Nuortimo, Kalle. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00060-9. Full description at Econpapers || Download paper | 2 |
| 30 | 2021 | The choice of brand extension: the moderating role of brand loyalty on fit and brand familiarity. (2021). Fu, Wei ; Liang, Bei Chen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00100-9. Full description at Econpapers || Download paper | 2 |
| 31 | 2018 | Who searches where? A new car buyer study. (2018). Dehdashti, Yashar ; Namin, Aidin ; Ratchford, Brian T. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:2:d:10.1057_s41270-018-0033-y. Full description at Econpapers || Download paper | 2 |
| 32 | 2021 | Political marketing with data analytics. (2021). Comm, Clare L ; Ennis, D ; Dennis, . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00097-1. Full description at Econpapers || Download paper | 2 |
| 33 | 2017 | Uncovering the paths to helpful reviews using fuzzy-set qualitative comparative analysis. (2017). Ahmad, Shimi Naurin . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0015-5. Full description at Econpapers || Download paper | 2 |
| 34 | 2017 | Marketing intelligence and customer relationships: empirical evidence from Jordanian banks. (2017). Al-Weshah, Ghazi A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0021-7. Full description at Econpapers || Download paper | 2 |
| 35 | 2019 | Review of a proposed methodology for bibliometric and visualization analyses for organizations: application to the collaboration economy. (2019). Leblanc-Proulx, Sebastien ; Ertz, Myriam. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00052-9. Full description at Econpapers || Download paper | 2 |
| 36 | 2020 | Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. (2020). Madero, Sergio ; Gonzalez, Beatriz ; Guerra, Eva ; Lopez, Alberto. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00085-5. Full description at Econpapers || Download paper | 2 |
| 37 | 2016 | Assessing customer retention in B2C electronic commerce: an empirical study. (2016). Huang, Eugenia Y ; Tsui, Chia-Jung. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:4:d:10.1057_s41270-016-0007-x. Full description at Econpapers || Download paper | 2 |
| 38 | 2019 | A systematic literature review of big data adoption in internationalization. (2019). Menvielle, William ; le Dinh, Thang ; Khoa, Nguyen Anh. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00054-7. Full description at Econpapers || Download paper | 2 |
| 39 | 2019 | Loyalty management in durable consumer goods: trends in the influence of recommendation intention on repurchase intention by time after purchase. (2019). Kato, Takumi . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00050-x. Full description at Econpapers || Download paper | 2 |
| 40 | 2017 | Declining transportation funding and need for analytical solutions: dynamics and control of VMT tax. (2017). Verma, Pratik ; Krishen, Anjala ; Kachroo, Pushkin ; Agarwal, Shaurya. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0025-3. Full description at Econpapers || Download paper | 1 |
| 41 | 2022 | Reshaping the bank experience for GEN Z in France. (2022). Barreto, Tais ; ben Mrad, Selima ; Kaabachi, Souheila. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-022-00173-8. Full description at Econpapers || Download paper | 1 |
| 42 | 2020 | To what extent do conspicuous consumption and status consumption reinforce the effect of self-image congruence on emotional brand attachment? Evidence from the Kingdom of Saudi Arabia. (2020). Klabi, Fethi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00073-9. Full description at Econpapers || Download paper | 1 |
| 43 | 2016 | One manââ¬â¢s path to marketing analytics. (2016). Berger, Paul D. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:1:d:10.1057_jma.2016.5. Full description at Econpapers || Download paper | 1 |
| 44 | 2019 | New paths for marketing relevance: a review of marketing and humanity. (2019). Baker, Andrew M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00048-5. Full description at Econpapers || Download paper | 1 |
| 45 | 2017 | Are brand benefits perceived differently in less developed economies? A scale development and validation. (2017). Belaid, Samy ; Petrescu, Maria ; Lacoeuilhe, Jerome ; ben Mrad, Selima. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0024-4. Full description at Econpapers || Download paper | 1 |
| 46 | 2022 | Co-creating transformative value in marketing analytics. (2022). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-022-00159-6. Full description at Econpapers || Download paper | 1 |
| 47 | 2016 | Optimizing time-limited price promotions. (2016). Hanna, Richard C ; Berger, Paul D ; Swain, Scott D. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:2:d:10.1057_s41270-016-0006-y. Full description at Econpapers || Download paper | 1 |
| 48 | 2019 | Process control for monitoring customer engagement. (2019). Collinger, Tom ; Calder, Bobby J ; Wang, Wei-Lin ; Malthouse, Edward C. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00055-6. Full description at Econpapers || Download paper | 1 |
| 49 | 2020 | Protecting survey data on a consumer level. (2020). Iacobucci, Dawn ; Schneider, Matthew J. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:1:d:10.1057_s41270-020-00068-6. Full description at Econpapers || Download paper | 1 |
| 50 | 2020 | Machine learning for a citizen data scientist: an experience with JMP. (2020). Mocko, Megan ; Li, Jie. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00092-6. Full description at Econpapers || Download paper | 1 |
50 most relevant documents in this series (papers most cited in the last two years)
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2019 | Partial least squares structural equation modeling using SmartPLS: a software review. (2019). Cheah, Jun-Hwa ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00058-3. Full description at Econpapers || Download paper | 43 |
| 2 | 2019 | The state of marketing analytics in research and practice. (2019). Bendixen, Michael ; Krishen, Anjala ; Petrescu, Maria ; Iacobucci, Dawn. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00059-2. Full description at Econpapers || Download paper | 12 |
| 3 | 2020 | Cutoff criteria for overall model fit indexes in generalized structured component analysis. (2020). Ringle, Christian M ; Sarstedt, Marko ; Hwang, Heungsun ; Cho, Gyeongcheol. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00089-1. Full description at Econpapers || Download paper | 9 |
| 4 | 2020 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (2020). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 8 |
| 5 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v::y::i::d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 6 | |
| 6 | 2019 | Defining and measuring social customer-relationship management (CRM) capabilities. (2019). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:1:d:10.1057_s41270-018-0044-8. Full description at Econpapers || Download paper | 5 |
| 7 | 2017 | Imbalanced customer classification for bank direct marketing. (2017). Marinakos, Georgios ; Daskalaki, Sophia . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0013-7. Full description at Econpapers || Download paper | 4 |
| 8 | 2017 | The world of analytics: interdisciplinary, inclusive, insightful, and influential. (2017). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0016-4. Full description at Econpapers || Download paper | 4 |
| 9 | 2021 | BERT: a sentiment analysis odyssey. (2021). Mishra, Manit ; Alaparthi, Shivaji. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00109-8. Full description at Econpapers || Download paper | 4 |
| 10 | 2020 | Mediating effect of reasons on the relationship between altruism and green hotel patronage intention. (2020). Ngah, Abdul Hafaz ; Aziz, Norzalita Abd ; Tan, Ling Ling. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:1:d:10.1057_s41270-020-00067-7. Full description at Econpapers || Download paper | 4 |
| 11 | 2020 | The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance. (2020). Boyer, Stefanie ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00087-3. Full description at Econpapers || Download paper | 4 |
| 12 | 2016 | Studying product diffusion based on market coverage. (2016). Anand, Adarsh ; A. H. S. Garmabaki, ; Bansal, Gunjan ; Agarwal, Mohini. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:4:d:10.1057_s41270-016-0005-z. Full description at Econpapers || Download paper | 3 |
| 13 | 2018 | Analyzing the analytics: data privacy concerns. (2018). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:2:d:10.1057_s41270-018-0034-x. Full description at Econpapers || Download paper | 3 |
| 14 | 2021 | Focusing on the quality and performance implications of marketing analytics. (2021). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:3:d:10.1057_s41270-021-00129-4. Full description at Econpapers || Download paper | 3 |
| 15 | 2018 | Customer retention in freemium applications. (2018). Ross, Nicholas . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0042-x. Full description at Econpapers || Download paper | 3 |
| 16 | 2017 | Moderating effect of price perception on factors affecting attitude towards online shopping. (2017). Sarkar, Subhro ; Khare, Arpita. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0018-2. Full description at Econpapers || Download paper | 3 |
| 17 | 2019 | The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter. (2019). Tian, Wen ; Heldsinger, Natalie ; Clarke, Amelia ; Huang, Lei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00053-8. Full description at Econpapers || Download paper | 3 |
| 18 | 2018 | Analyzing customer satisfaction in self-service technology adopted in airports. (2018). Yau, Hon Keung ; Yi, HO. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:1:d:10.1057_s41270-017-0026-2. Full description at Econpapers || Download paper | 3 |
| 19 | 2017 | Marketing analytics: from practice to academia. (2017). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0019-1. Full description at Econpapers || Download paper | 3 |
| 20 | 2018 | Item placement for questionnaire design for optimal reliability. (2018). Kachroo, Pushkin ; Kachen, Sheen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0039-5. Full description at Econpapers || Download paper | 3 |
| 21 | 2019 | Customer relationship management technology: bridging the gap between marketing education and practice. (2019). Ajjan, Haya ; Harrison, Dana E. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:4:d:10.1057_s41270-019-00063-6. Full description at Econpapers || Download paper | 3 |
| 22 | 2018 | Who searches where? A new car buyer study. (2018). Dehdashti, Yashar ; Namin, Aidin ; Ratchford, Brian T. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:2:d:10.1057_s41270-018-0033-y. Full description at Econpapers || Download paper | 2 |
| 23 | 2019 | Loyalty management in durable consumer goods: trends in the influence of recommendation intention on repurchase intention by time after purchase. (2019). Kato, Takumi . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00050-x. Full description at Econpapers || Download paper | 2 |
| 24 | 2020 | The dilemma of social media algorithms and analytics. (2020). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00094-4. Full description at Econpapers || Download paper | 2 |
| 25 | 2019 | Data-driven decision making: implementing analytics to transform academic culture. (2019). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00056-5. Full description at Econpapers || Download paper | 2 |
| 26 | 2021 | The choice of brand extension: the moderating role of brand loyalty on fit and brand familiarity. (2021). Fu, Wei ; Liang, Bei Chen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00100-9. Full description at Econpapers || Download paper | 2 |
| 27 | 2021 | Political marketing with data analytics. (2021). Comm, Clare L ; Ennis, D ; Dennis, . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00097-1. Full description at Econpapers || Download paper | 2 |
| 28 | 2021 | Interdisciplinary research as methodologically and substantively creative. (2021). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-021-00108-9. Full description at Econpapers || Download paper | 2 |
| 29 | 2019 | A systematic literature review of big data adoption in internationalization. (2019). Menvielle, William ; le Dinh, Thang ; Khoa, Nguyen Anh. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00054-7. Full description at Econpapers || Download paper | 2 |
| 30 | 2017 | Marketing intelligence and customer relationships: empirical evidence from Jordanian banks. (2017). Al-Weshah, Ghazi A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0021-7. Full description at Econpapers || Download paper | 2 |
| 31 | 2018 | Marketing analytics: delineating the field while welcoming crossover. (2018). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0046-6. Full description at Econpapers || Download paper | 2 |
| 32 | 2020 | Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. (2020). Madero, Sergio ; Gonzalez, Beatriz ; Guerra, Eva ; Lopez, Alberto. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00085-5. Full description at Econpapers || Download paper | 2 |
| 33 | 2018 | An analytical model that links customer-perceived value and competitive strategies. (2018). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0043-9. Full description at Econpapers || Download paper | 2 |
Citing documents used to
compute impact factor: 40
| Year | Title | |
|---|---|---|
| 2021 | Is Facebook an effective tool to access foreign markets? Evidence from international export performance of fashion firms. (2021). Chiacchierini, Claudio ; di Gregorio, Angelo ; Chierici, Roberto ; Mazzucchelli, Alice. In: Journal of Management & Governance. RePEc:kap:jmgtgv:v:25:y:2021:i:4:d:10.1007_s10997-021-09572-y. Full description at Econpapers || Download paper | |
| 2021 | Does the âLikeâ Habit of Social Networking Services Lower the Psychological Barriers to Recommendation Intention in Surveys?. (2021). Takumi, Kato. In: Business Systems Research. RePEc:bit:bsrysr:v:12:y:2021:i:1:p:216-227:n:11. Full description at Econpapers || Download paper | |
| 2021 | Influence of emotions on purchase loyalty among child consumers: the moderating role of family communication patterns. (2021). Gerashi, Mehdi Khademi ; Fakhreddin, Farbod. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-020-00095-3. Full description at Econpapers || Download paper | |
| 2021 | On the Identification of the Key Factors for a Successful Use of Twitter as a Medium from a Social Marketing Perspective. (2021). Blasco-Gallego, Beatriz ; Santadreu-Mascarell, Cristina ; Guijarro, Ester ; Babiloni, Eugenia ; Canos-Daros, Lourdes. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:12:p:6696-:d:574108. Full description at Econpapers || Download paper | |
| 2021 | The Idea of Corporate Social Responsibility in the Opinion of Future ManagersâComparative Research between Poland and Georgia. (2021). Polok, Grzegorz ; Mularczyk, Anna ; Zdonek, Iwona. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:13:p:7045-:d:580431. Full description at Econpapers || Download paper | |
| 2021 | Understanding changes in a brandâs core positioning and customer engagement: a sentiment analysis of a brand-owned Facebook site. (2021). Tajdini, Saeed ; Kohli, Amarpreet S ; Vail, Colin ; Xu, Zhenning. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00099-z. Full description at Econpapers || Download paper | |
| 2021 | A broad overview of interactive digital marketing: A bibliometric network analysis. (2021). Dwivedi, Yogesh K ; Krishen, Anjala S ; Kumar, Satheesh K ; Bindu, N. In: Journal of Business Research. RePEc:eee:jbrese:v:131:y:2021:i:c:p:183-195. Full description at Econpapers || Download paper | |
| 2021 | A tribute to our heroes and thoughts about collaborative relationships. (2021). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00111-0. Full description at Econpapers || Download paper | |
| 2021 | A qualitative analysis of the marketing analytics literature: where would ethical issues and legality rank?. (2021). Khan, Muhammad Bashir ; Dar, Imran Bashir ; Mujtaba, Bahaudin G. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:3:d:10.1057_s41270-021-00119-6. Full description at Econpapers || Download paper | |
| 2021 | Focusing on the quality and performance implications of marketing analytics. (2021). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:3:d:10.1057_s41270-021-00129-4. Full description at Econpapers || Download paper | |
| 2021 | Big data analytics (BDA) and degree of internationalization: the interplay between governance of BDA infrastructure and BDA capabilities. (2021). FERRARIS, ALBERTO ; Bresciani, Stefano ; Bertello, Alberto ; Bernardi, Paola. In: Journal of Management & Governance. RePEc:kap:jmgtgv:v:25:y:2021:i:4:d:10.1007_s10997-020-09542-w. Full description at Econpapers || Download paper | |
| 2021 | Big data and emerging market firmsâ innovation in an open economy: The diversification strategy perspective. (2021). Miao, Ling ; Wang, Jie ; Xie, Zaiyang. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:173:y:2021:i:c:s0040162521005242. Full description at Econpapers || Download paper | |
| 2021 | Enterprise Digital Divide: Website e-Commerce Functionalities among European Union Enterprises. (2021). Tamara, Urlin ; Boidar, Jakovi ; Ivan, Miloloa. In: Business Systems Research. RePEc:bit:bsrysr:v:12:y:2021:i:1:p:197-215:n:4. Full description at Econpapers || Download paper | |
| 2021 | Standardized vs. customized firm-initiated interactions: Their effect on customer gratitude and performance in a B2B context. (2021). Trifu, Andreea ; Ruz-Mendoza, Miguel A ; Melero-Polo, Iguacel ; Cambra-Fierro, Jesus. In: Journal of Business Research. RePEc:eee:jbrese:v:133:y:2021:i:c:p:341-353. Full description at Econpapers || Download paper | |
| 2021 | What drives the adoption and consumption of green hotel products and services? A systematic literature review of past achievement and future promises. (2021). Dhir, Amandeep ; Bresciani, Stefano ; Kaur, Puneet. In: Business Strategy and the Environment. RePEc:bla:bstrat:v:30:y:2021:i:5:p:2637-2655. Full description at Econpapers || Download paper | |
| 2021 | . Full description at Econpapers || Download paper | |
| 2021 | . Full description at Econpapers || Download paper | |
| 2021 | Driving Factors Behind the Social Role of Retail Centers on Recreational Activities. (2021). Mosavi, Amir ; Aram, Farshid ; Nosratabadi, Saeed ; Baghaee, Sepideh. In: Papers. RePEc:arx:papers:2104.02544. Full description at Econpapers || Download paper | |
| 2021 | A STUDY ON PARTIAL LEAST SQUARES STRUCTURAL EQUATION MODELING (PLS-SEM) AS EMERGING TOOL IN ACTION RESEARCH. (2021). Hossan, Dalowar. In: OSF Preprints. RePEc:osf:osfxxx:py57k. Full description at Econpapers || Download paper | |
| 2021 | Supply chain management and logistic presentation: Mediation effect of competitive advantage. (2021). Yapanto, Lis M. In: OSF Preprints. RePEc:osf:osfxxx:ze96v. Full description at Econpapers || Download paper | |
| 2021 | Are men from Mars, women from Venus? Examining gender differences towards continuous use intention of branded apps. (2021). Liu, Yide ; Basha, Norazlyn Kamal ; Ng, Siew Imm ; Cheah, Jun-Hwa ; Lim, Xin-Jean. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:60:y:2021:i:c:s0969698920314296. Full description at Econpapers || Download paper | |
| 2021 | The effects of anthropomorphism presence and the marketing mix have on retail app continuance use intention. (2021). Soutar, Geoff ; Basha, Norazlyn Kamal ; Ng, Siew Imm ; Cheah, Jun-Hwa ; Lim, Xin-Jean. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:168:y:2021:i:c:s0040162521001955. Full description at Econpapers || Download paper | |
| 2021 | Confirmatory composite analysis using partial least squares: setting the record straight. (2021). Schuberth, Florian. In: Review of Managerial Science. RePEc:spr:rvmgts:v:15:y:2021:i:5:d:10.1007_s11846-020-00405-0. Full description at Econpapers || Download paper | |
| 2021 | The Influence of Environmental Strategy, Environmental Reporting and Environmental Management Control System on Environmental and Economic Performance. (2021). Wagner, Jaroslav ; Petera, Petr ; Pakiova, Renata. In: Energies. RePEc:gam:jeners:v:14:y:2021:i:15:p:4637-:d:605688. Full description at Econpapers || Download paper | |
| 2021 | Built Infrastructure Conditions Mediate the Relationship between Stakeholders Attributes and Flood Damage: An Empirical Case Study. (2021). Oo, Bee Lan ; Mojtahedi, Mohammad. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:17:p:9739-:d:625372. Full description at Econpapers || Download paper | |
| 2021 | Determinants of Active Online Learning in the Smart Learning Environment: An Empirical Study with PLS-SEM. (2021). Lu, Mingjie ; Shi, Gaojun ; Wang, Shaofeng ; Yang, Junfeng ; Lin, Ruyi. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:17:p:9923-:d:628594. Full description at Econpapers || Download paper | |
| 2021 | What triggers usage of gift-giving apps? A comparison between users and non-users. (2021). Liao, Ping-Hsin ; Tan, Wee-Kheng. In: Service Business. RePEc:spr:svcbiz:v:15:y:2021:i:3:d:10.1007_s11628-021-00453-w. Full description at Econpapers || Download paper | |
| 2021 | Electronic Commerce for Sustainable Rural Development: Exploring the Factors Influencing BoPsâ Entrepreneurial Intention. (2021). Huang, Raoyi ; Xie, Guojie ; Apostolidis, Chrysostomos ; Cai, Weiwei. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:19:p:10604-:d:642286. Full description at Econpapers || Download paper | |
| 2021 | . Full description at Econpapers || Download paper | |
| 2021 | Knowledge Management in Relation to Innovation and Its Effect on the Sustainability of Mexican Tourism Companies. (2021). Jacobo-Hernandez, Carlos Armando ; Leyva-Osuna, Beatriz Alicia ; Ochoa-Jimenez, Sergio ; Garcia-Garcia, Alma Rocio. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:24:p:13790-:d:701977. Full description at Econpapers || Download paper | |
| 2021 | Service quality in social media communication of NPOs: The moderating effect of channel choice. (2021). Eggers, Fabian ; Floh, Arne ; Fink, Matthias ; Gartner, Johannes. In: Journal of Business Research. RePEc:eee:jbrese:v:137:y:2021:i:c:p:579-587. Full description at Econpapers || Download paper | |
| 2021 | Corporate Culture and Its Impact on Employeesâ Attitude, Performance, Productivity, and Behavior: An Investigative Analysis from Selected Organizations of the United Arab Emirates (UAE). (2021). Paul, Raj ; Gaikar, Vilas ; Cherian, Jacob ; Pech, Robert. In: JOItmC. RePEc:gam:joitmc:v:7:y:2021:i:1:p:45-:d:486673. Full description at Econpapers || Download paper | |
| 2021 | Application of constrained association method for determination of the development factors of the quick service restaurant industry. (2021). Polynskaya, Galina A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00118-7. Full description at Econpapers || Download paper | |
| 2021 | A study on the downloading intention of fashion retailersâ apps. (2021). Llorens, Miguel ; Hernandez, Adolfo. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00117-8. Full description at Econpapers || Download paper | |
| 2021 | Destination Resilience and Innovation for Advanced Sustainable Tourism Management: A Bibliometric Analysis. (2021). Sepe, Fabiana ; del Gaudio, Giovanna ; della Corte, Valentina ; Luongo, Simone. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:22:p:12632-:d:679929. Full description at Econpapers || Download paper | |
| 2021 | Assessing measure congruence in nomological networks. (2021). Danks, Nicholas P ; Sarstedt, Marko ; Franke, George R. In: Journal of Business Research. RePEc:eee:jbrese:v:130:y:2021:i:c:p:318-334. Full description at Econpapers || Download paper | |
| 2021 | . Full description at Econpapers || Download paper | |
| 2021 | Linking Entrepreneurial Orientation with Innovation Performance in SMEs; the Role of Organizational Commitment and Transformational Leadership Using Smart PLS-SEM. (2021). Mata, Mario Nuno ; Martins, Jose Moleiro ; Iqbal, Shuja ; Abreu, Antonio ; Akhtar, Shamim ; Naz, Shumaila. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:8:p:4361-:d:535915. Full description at Econpapers || Download paper | |
| 2021 | Digital well-being in the tourism domain: mapping new roles and responsibilities. (2021). Stankov, Ugljea ; Gretzel, Ulrike. In: Information Technology & Tourism. RePEc:spr:infott:v:23:y:2021:i:1:d:10.1007_s40558-021-00197-3. Full description at Econpapers || Download paper | |
| 2021 | Image-mining: exploring the impact of video content on the success of crowdfunding. (2021). Ma, Zecong ; Palacios, Sergio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00133-8. Full description at Econpapers || Download paper |
Recent citations
Recent citations received in 2021
| Year | Citing document | |
|---|---|---|
| 2021 | Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications. (2021). Silipo, Rosaria ; Ordenes, Francisco Villarroel. In: Journal of Business Research. RePEc:eee:jbrese:v:137:y:2021:i:c:p:393-410. Full description at Econpapers || Download paper | |
| 2021 | COVID-19 and Tourism: Analyzing the Effects of COVID-19 Statistics and Media Coverage on Attitudes toward Tourism. (2021). Baker, Carissa ; Ridderstaat, Jorge ; Godovykh, Maksim ; Fyall, Alan. In: Forecasting. RePEc:gam:jforec:v:3:y:2021:i:4:p:53-883:d:681511. Full description at Econpapers || Download paper | |
| 2021 | Image-mining: exploring the impact of video content on the success of crowdfunding. (2021). Ma, Zecong ; Palacios, Sergio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00133-8. Full description at Econpapers || Download paper |
Recent citations received in 2020
| Year | Citing document | |
|---|---|---|
| 2020 | . Full description at Econpapers || Download paper |
Recent citations received in 2019
| Year | Citing document | |
|---|---|---|
| 2019 | How to specify, estimate, and validate higher-order constructs in PLS-SEM. (2019). Cheah, Jun-Hwa ; Hair, Joseph F ; Sarstedt, Marko ; Ringle, Christian M ; Becker, Jan-Michael . In: Australasian marketing journal. RePEc:eee:aumajo:v:27:y:2019:i:3:p:197-211. Full description at Econpapers || Download paper | |
| 2019 | . Full description at Econpapers || Download paper | |
| 2019 | Organizational Learning and Corporate Social Responsibility Drivers of Performance in SMEs in Northwestern Mexico. (2019). Ramos-Escobar, Elva Alicia ; Gallardo-Vazquez, Dolores ; Valdez-Juarez, Luis Enrique. In: Sustainability. RePEc:gam:jsusta:v:11:y:2019:i:20:p:5655-:d:276201. Full description at Econpapers || Download paper | |
| 2019 | Data-driven decision making: implementing analytics to transform academic culture. (2019). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00056-5. Full description at Econpapers || Download paper | |
| 2019 | Establishing an automated brand index based on opinion mining: analysis of printed and social media. (2019). Harkonen, Janne ; Nuortimo, Kalle. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00060-9. Full description at Econpapers || Download paper | |
| 2019 | Software and data in analytics: lending theory to practice. (2019). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00061-8. Full description at Econpapers || Download paper | |
| 2019 | (Ir)Rationality of decisions in business research and practice: introduction to the special issue. (2019). Gehrig, Thomas ; Dilger, Alexander ; Sarstedt, Marko. In: Business Research. RePEc:spr:busres:v:12:y:2019:i:1:d:10.1007_s40685-019-0099-1. Full description at Econpapers || Download paper | |
| 2019 | Linking CRM capabilities to business performance: a comparison within markets and between products. (2019). Dutu, Cristian ; Daniela-Liliana, Tuleu ; Simona-Mihaela, Trif. In: Management & Marketing. RePEc:vrs:manmar:v:14:y:2019:i:3:p:292-303:n:3. Full description at Econpapers || Download paper |
Recent citations received in 2018
| Year | Citing document | |
|---|---|---|
| 2018 | Marketing analytics: delineating the field while welcoming crossover. (2018). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0046-6. Full description at Econpapers || Download paper |
10 most frequent citing series