[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]
IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
2019 | 0.4 | 0.6 | 2.54 | 0.45 | 52 | 52 | 129 | 132 | 132 | 88 | 35 | 131 | 59 | 84 | 63.6 | 53 | 1.02 | 0.24 |
2020 | 0.69 | 0.73 | 2.42 | 0.72 | 45 | 97 | 73 | 235 | 367 | 99 | 68 | 183 | 132 | 110 | 46.8 | 48 | 1.07 | 0.34 |
2021 | 0.7 | 1.02 | 1.97 | 0.74 | 42 | 139 | 50 | 274 | 641 | 97 | 68 | 228 | 168 | 78 | 28.5 | 14 | 0.33 | 0.38 |
IF: | Two years Impact Factor: C2Y / D2Y |
AIF: | Average Impact Factor for all series in RePEc in year y |
CIF: | Cumulative impact factor |
IF5: | Five years Impact Factor: C5Y / D5Y |
DOC: | Number of documents published in year y |
CDO: | Cumulative number of documents published until year y |
CIT: | Number of citations to papers published in year y |
NCI: | Number of citations in year y |
CCU: | Cumulative number of citations to papers published until year y |
D2Y: | Number of articles published in y-1 plus y-2 |
C2Y: | Cites in y to articles published in y-1 plus y-2 |
D5Y: | Number of articles published in y-1 until y-5 |
C5Y: | Cites in y to articles published in y-1 until y-5 |
SC: | selft citations in y to articles published in y-1 plus y-2 |
%SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
CiY: | Cites in year y to documents published in year y |
II: | Immediacy Index: CiY / Documents. |
AII: | Average Immediacy Index for series in RePEc in year y |
# | Year | Title | Cited |
---|---|---|---|
1 | 2016 | A consumer-perceived consumer-based brand equity scale. (2016). Guzman, Francisco ; Baalbaki, Sally. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.11. Full description at Econpapers || Download paper | 32 |
2 | 2017 | The co-creation continuum: from tactical market research tool to strategic collaborative innovation method. (2017). Markovic, Stefan ; Iglesias, Oriol ; Ind, Nicholas. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:4:d:10.1057_s41262-017-0051-7. Full description at Econpapers || Download paper | 25 |
3 | 2016 | An integrated model of customer-brand engagement: Drivers and consequences. (2016). Miller, Dale ; Merrilees, Bill ; France, Cassandra. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:2:d:10.1057_bm.2016.4. Full description at Econpapers || Download paper | 22 |
4 | 2017 | Consumerââ¬âbrand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth. (2017). Woratschek, Herbert ; Popp, Bastian. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:3:d:10.1057_s41262-017-0033-9. Full description at Econpapers || Download paper | 20 |
5 | 2017 | Antecedents and outcomes of brand experience: an empirical study. (2017). Fatma, Mobin ; Khan, Imran. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:5:d:10.1057_s41262-017-0040-x. Full description at Econpapers || Download paper | 17 |
6 | 2016 | Motivations to interact with brands on Facebook ââ¬â Towards a typology of consumerââ¬âbrand interactions. (2016). Mendes, Ana ; Vacas-De, Leonor ; Machado, Joana Cesar ; Azar, Salim L. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:2:d:10.1057_bm.2016.3. Full description at Econpapers || Download paper | 16 |
7 | 2016 | The progression of brand orientation literature in twenty years: A systematic literature review. (2016). Hossain, Mokter ; Wong, Ho Yin ; Anees-Ur, Muhammad. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0008-2. Full description at Econpapers || Download paper | 16 |
8 | 2016 | City branding research and practice: An integrative review. (2016). Perkins, Helen ; Grace, Debra ; Green, Amelia. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.8. Full description at Econpapers || Download paper | 16 |
9 | 2018 | 20 Years of brand personality: a bibliometric review and research agenda. (2018). Radler, Viktoria Maria. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:4:d:10.1057_s41262-017-0083-z. Full description at Econpapers || Download paper | 15 |
10 | 2018 | The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength. (2018). Wiedmann, Klaus-Peter ; Hennigs, Nadine ; Haase, Janina ; Labenz, Franziska. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:2:d:10.1057_s41262-017-0061-5. Full description at Econpapers || Download paper | 14 |
11 | 2018 | Determinants of brand performance: the role of internal branding. (2018). Paswan, Audhesh ; Davari, Arezoo ; Iyer, Pramod. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0097-1. Full description at Econpapers || Download paper | 14 |
12 | 2017 | Gamification as a platform for brand co-creation experiences. (2017). Ferreira, Andre ; Nobre, Helena. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:4:d:10.1057_s41262-017-0055-3. Full description at Econpapers || Download paper | 13 |
13 | 2018 | Trajectories of brand hate. (2018). Fetscherin, Marc ; Grappi, Silvia ; Romani, Simona ; Zarantonello, Lia. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0105-5. Full description at Econpapers || Download paper | 13 |
14 | 2019 | Influence of environmental practices on brand equity, satisfaction and word of mouth. (2019). Ruiz, Maria Eugenia ; Eri, Maja ; Gil-Saura, Irene ; Moise, Mihaela Simona. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00160-y. Full description at Econpapers || Download paper | 12 |
15 | 2016 | Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands. (2016). , John ; John , ; Burghausen, Mario ; Santos, Fernando Pinto. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:1:d:10.1057_bm.2015.48. Full description at Econpapers || Download paper | 12 |
16 | 2018 | The brand experience extended model: a meta-analysis. (2018). Pinto, Diego Costa ; Sampaio, Claudio Hoffmann ; Ladeira, Wagner Junior ; Santini, Fernando Oliveira. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0104-6. Full description at Econpapers || Download paper | 12 |
17 | 2018 | Internal brand management: introduction to the special issue and directions for future research. (2018). Burmann, Christoph ; Grace, Debra ; Piehler, Rico. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0096-2. Full description at Econpapers || Download paper | 11 |
18 | 2016 | The impact of age on consumer attachment to celebrities and endorsed brand attachment. (2016). Kulczynski, Alicia ; Baxter, Stacey M ; Ilicic, Jasmina. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.5. Full description at Econpapers || Download paper | 11 |
19 | 2016 | Brand prominence in luxury consumption: Will emotional value adjudicate our longing for status?. (2016). Teah, Min ; Phau, Ian ; Butcher, Luke. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0010-8. Full description at Econpapers || Download paper | 11 |
20 | 2020 | Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury. (2020). Michaut-Denizeau, Anne ; Kapferer, Jean-Noel. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:1:d:10.1057_s41262-019-00165-7. Full description at Econpapers || Download paper | 10 |
21 | 2016 | Establishing measures and drivers of consumer brand engagement behaviours. (2016). Weerawardena, Jay ; Johnson, Lester ; Wilkie, Dean ; Dwivedi, Abhishek. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:5:d:10.1057_s41262-016-0001-9. Full description at Econpapers || Download paper | 10 |
22 | 2017 | Refining the conceptualization of Brand Authenticity. (2017). Wymer, Walter ; Akbar, Mohammad Muzahid . In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:1:d:10.1057_s41262-016-0023-3. Full description at Econpapers || Download paper | 10 |
23 | 2018 | Brand signalling: An antecedent of employee brand understanding. (2018). Beatson, Amanda T ; Lings, Ian ; Johnston, Kim A ; Karanges, Emma. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0100-x. Full description at Econpapers || Download paper | 10 |
24 | 2019 | Researching CSR and brands in the here and now: an integrative perspective. (2019). Podnar, Klement ; Golob, Ura . In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:1:d:10.1057_s41262-018-0112-6. Full description at Econpapers || Download paper | 10 |
25 | 2016 | The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators. (2016). Rahman, Zillur ; Kamboj, Shampy. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0002-8. Full description at Econpapers || Download paper | 10 |
26 | 2019 | A cultural approach to brand equity: the role of brand mianzi and brand popularity in China. (2019). Chatzopoulou, Elena ; Dantone, Simona ; Lin, Zhi Bin ; Filieri, Raffaele. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:4:d:10.1057_s41262-018-0137-x. Full description at Econpapers || Download paper | 9 |
27 | 2016 | The role of place branding and image in the development of sectoral clusters: The case of Dubai. (2016). Parahoo, Sanjai K ; Nguyen, Bang ; Dinnie, Keith ; Foroudi, Pantea ; Hafeez, Khalid. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:4:d:10.1057_bm.2016.18. Full description at Econpapers || Download paper | 9 |
28 | 2019 | Contextualising social capital in online brand communities. (2019). Ryan, Maria M ; Lambert, Claire ; Ogilvie, Madeleine ; Meek, Stephanie. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:4:d:10.1057_s41262-018-00145-3. Full description at Econpapers || Download paper | 9 |
29 | 2016 | Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector. (2016). James, Richard ; Davenport, Sally ; Daellenbach, Urs ; Renton, Michelle. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.7. Full description at Econpapers || Download paper | 8 |
30 | 2018 | Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity. (2018). Watkins, Brandi ; Hur, Songyee ; Lee, Jung Eun. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:5:d:10.1057_s41262-018-0092-6. Full description at Econpapers || Download paper | 8 |
31 | 2017 | Helping those who help us: co-branded and co-created Twitter promotion in CSR partnerships. (2017). Deshpande, Sameer ; Beckman, Terry ; Basil, Debra Z ; Daellenbach, Kate ; Soboleva, Alena ; Burton, Suzan. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:4:d:10.1057_s41262-017-0053-5. Full description at Econpapers || Download paper | 8 |
32 | 2018 | Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model. (2018). Baumgarth, Carsten ; Schmidt, Holger J. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0101-9. Full description at Econpapers || Download paper | 8 |
33 | 2017 | Fit for life: A content analysis of fitness tracker brands use of Facebook in social media marketing. (2017). Yagnik, Arpan ; Pinto, Mary Beth . In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:1:d:10.1057_s41262-016-0014-4. Full description at Econpapers || Download paper | 8 |
34 | 2020 | When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment. (2020). Kim, Hanna ; Moon, Tae-Won ; Hur, Won-Moo. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:4:d:10.1057_s41262-020-00190-x. Full description at Econpapers || Download paper | 8 |
35 | 2019 | Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector. (2019). Abratt, Russell ; Bick, Geoff ; Nilssen, Ragna. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:1:d:10.1057_s41262-018-0113-5. Full description at Econpapers || Download paper | 8 |
36 | 2017 | The roles of identity and brand equity in organic consumption behavior: Private label brands versus national brands. (2017). Bartels, Jos ; Reinders, Machiel J. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:1:d:10.1057_s41262-016-0019-z. Full description at Econpapers || Download paper | 8 |
37 | 2019 | Conceptualising luxury brand attachment: scale development and validation. (2019). Lwin, Michael ; Phau, Ian ; Shimul, Anwar Sadat. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00158-6. Full description at Econpapers || Download paper | 8 |
38 | 2019 | Consumersââ¬â¢ responses to negative publicity: the influence of culture on information search and negative word-of-mouth. (2019). Lee, Julie Anne ; Liu, Fang ; Yu, Mingzhou. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:2:d:10.1057_s41262-018-0123-3. Full description at Econpapers || Download paper | 8 |
39 | 2019 | The implications of digital marketing on WeChat for luxury fashion brands in China. (2019). Gadzinski, Gregory ; Perry, Patsy ; Liu, Sindy . In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:4:d:10.1057_s41262-018-0140-2. Full description at Econpapers || Download paper | 8 |
40 | 2017 | New brand logo design: customersââ¬â¢ preference for brand name and icon. (2017). Ponte, Paolo ; Bresciani, Sabrina. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:5:d:10.1057_s41262-017-0046-4. Full description at Econpapers || Download paper | 8 |
41 | 2018 | Antecedents and consequences of participation in brand communities: a literature review. (2018). Kulczynski, Alicia ; Baxter, Stacey ; Hook, Margurite. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:4:d:10.1057_s41262-017-0079-8. Full description at Econpapers || Download paper | 8 |
42 | 2019 | Brand equity and firm performance: the complementary role of corporate social responsibility. (2019). Lambkin, Mary ; Rodriguez-Serrano, Angeles M ; Rahman, Mahabubur. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00155-9. Full description at Econpapers || Download paper | 8 |
43 | 2018 | Building corporate reputation through consumer responses to green new products. (2018). Wilson, Theresa ; Pritchard, Mark. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:1:d:10.1057_s41262-017-0071-3. Full description at Econpapers || Download paper | 7 |
44 | 2020 | Heart, head, and hand: a tripartite conceptualization, operationalization, and examination of brand loyalty. (2020). Guo, Lin ; Gruen, Thomas W ; Dapena-Baron, Marta. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:3:d:10.1057_s41262-019-00185-3. Full description at Econpapers || Download paper | 7 |
45 | 2016 | Country-of-origin fit: When does a discrepancy between brand origin and country of manufacture reduce consumersââ¬â¢ product evaluations?. (2016). Lee, Sang Won ; Tian, Yichao ; Johnson, Zachary S. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:4:d:10.1057_bm.2016.13. Full description at Econpapers || Download paper | 7 |
46 | 2018 | Employeesââ¬â¢ brand understanding, brand commitment, and brand citizenship behaviour: a closer look at the relationships among construct dimensions. (2018). Piehler, Rico. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0099-z. Full description at Econpapers || Download paper | 7 |
47 | 2016 | Drivers of employee propensity to endorse their corporate brand. (2016). Kleyn, Nicola ; Chiba, Manoj ; Morokane, Pride. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:1:d:10.1057_bm.2015.47. Full description at Econpapers || Download paper | 7 |
48 | 2021 | The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK. (2021). Kendall, Wesley ; Adegbite, Emmanuel ; Thirumaran, K ; Wong, Caroline ; Lu, Qinye ; Wang, Pengji. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:3:d:10.1057_s41262-020-00228-0. Full description at Econpapers || Download paper | 7 |
49 | 2017 | The causal relationship between store equity and loyalty: Testing two alternative models in retailing. (2017). Berenguer-Contri, Gloria ; Ruiz-Molina, Maria Eugenia ; Eri, Maja ; Gil-Saura, Irene. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:2:d:10.1057_s41262-016-0024-2. Full description at Econpapers || Download paper | 7 |
50 | 2016 | Consumer perceptions of co-branding alliances: Organizational dissimilarity signals and brand fit. (2016). Baade, Annika ; Decker, Carolin. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0013-5. Full description at Econpapers || Download paper | 7 |
# | Year | Title | Cited |
---|---|---|---|
1 | 2016 | A consumer-perceived consumer-based brand equity scale. (2016). Guzman, Francisco ; Baalbaki, Sally. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.11. Full description at Econpapers || Download paper | 22 |
2 | 2017 | The co-creation continuum: from tactical market research tool to strategic collaborative innovation method. (2017). Markovic, Stefan ; Iglesias, Oriol ; Ind, Nicholas. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:4:d:10.1057_s41262-017-0051-7. Full description at Econpapers || Download paper | 19 |
3 | 2016 | An integrated model of customer-brand engagement: Drivers and consequences. (2016). Miller, Dale ; Merrilees, Bill ; France, Cassandra. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:2:d:10.1057_bm.2016.4. Full description at Econpapers || Download paper | 16 |
4 | 2017 | Consumerââ¬âbrand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth. (2017). Woratschek, Herbert ; Popp, Bastian. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:3:d:10.1057_s41262-017-0033-9. Full description at Econpapers || Download paper | 15 |
5 | 2017 | Antecedents and outcomes of brand experience: an empirical study. (2017). Fatma, Mobin ; Khan, Imran. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:5:d:10.1057_s41262-017-0040-x. Full description at Econpapers || Download paper | 13 |
6 | 2018 | Trajectories of brand hate. (2018). Fetscherin, Marc ; Grappi, Silvia ; Romani, Simona ; Zarantonello, Lia. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0105-5. Full description at Econpapers || Download paper | 12 |
7 | 2018 | Determinants of brand performance: the role of internal branding. (2018). Paswan, Audhesh ; Davari, Arezoo ; Iyer, Pramod. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0097-1. Full description at Econpapers || Download paper | 12 |
8 | 2017 | Gamification as a platform for brand co-creation experiences. (2017). Ferreira, Andre ; Nobre, Helena. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:4:d:10.1057_s41262-017-0055-3. Full description at Econpapers || Download paper | 11 |
9 | 2018 | 20 Years of brand personality: a bibliometric review and research agenda. (2018). Radler, Viktoria Maria. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:4:d:10.1057_s41262-017-0083-z. Full description at Econpapers || Download paper | 11 |
10 | 2019 | Influence of environmental practices on brand equity, satisfaction and word of mouth. (2019). Ruiz, Maria Eugenia ; Eri, Maja ; Gil-Saura, Irene ; Moise, Mihaela Simona. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00160-y. Full description at Econpapers || Download paper | 11 |
11 | 2018 | The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength. (2018). Wiedmann, Klaus-Peter ; Hennigs, Nadine ; Haase, Janina ; Labenz, Franziska. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:2:d:10.1057_s41262-017-0061-5. Full description at Econpapers || Download paper | 10 |
12 | 2020 | Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury. (2020). Michaut-Denizeau, Anne ; Kapferer, Jean-Noel. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:1:d:10.1057_s41262-019-00165-7. Full description at Econpapers || Download paper | 10 |
13 | 2016 | City branding research and practice: An integrative review. (2016). Perkins, Helen ; Grace, Debra ; Green, Amelia. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.8. Full description at Econpapers || Download paper | 10 |
14 | 2019 | Researching CSR and brands in the here and now: an integrative perspective. (2019). Podnar, Klement ; Golob, Ura . In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:1:d:10.1057_s41262-018-0112-6. Full description at Econpapers || Download paper | 9 |
15 | 2018 | Brand signalling: An antecedent of employee brand understanding. (2018). Beatson, Amanda T ; Lings, Ian ; Johnston, Kim A ; Karanges, Emma. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0100-x. Full description at Econpapers || Download paper | 9 |
16 | 2016 | Motivations to interact with brands on Facebook ââ¬â Towards a typology of consumerââ¬âbrand interactions. (2016). Mendes, Ana ; Vacas-De, Leonor ; Machado, Joana Cesar ; Azar, Salim L. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:2:d:10.1057_bm.2016.3. Full description at Econpapers || Download paper | 9 |
17 | 2018 | The brand experience extended model: a meta-analysis. (2018). Pinto, Diego Costa ; Sampaio, Claudio Hoffmann ; Ladeira, Wagner Junior ; Santini, Fernando Oliveira. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0104-6. Full description at Econpapers || Download paper | 9 |
18 | 2019 | A cultural approach to brand equity: the role of brand mianzi and brand popularity in China. (2019). Chatzopoulou, Elena ; Dantone, Simona ; Lin, Zhi Bin ; Filieri, Raffaele. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:4:d:10.1057_s41262-018-0137-x. Full description at Econpapers || Download paper | 8 |
19 | 2019 | Contextualising social capital in online brand communities. (2019). Ryan, Maria M ; Lambert, Claire ; Ogilvie, Madeleine ; Meek, Stephanie. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:4:d:10.1057_s41262-018-00145-3. Full description at Econpapers || Download paper | 8 |
20 | 2016 | The progression of brand orientation literature in twenty years: A systematic literature review. (2016). Hossain, Mokter ; Wong, Ho Yin ; Anees-Ur, Muhammad. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0008-2. Full description at Econpapers || Download paper | 8 |
21 | 2020 | When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment. (2020). Kim, Hanna ; Moon, Tae-Won ; Hur, Won-Moo. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:4:d:10.1057_s41262-020-00190-x. Full description at Econpapers || Download paper | 8 |
22 | 2017 | Refining the conceptualization of Brand Authenticity. (2017). Wymer, Walter ; Akbar, Mohammad Muzahid . In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:1:d:10.1057_s41262-016-0023-3. Full description at Econpapers || Download paper | 8 |
23 | 2018 | Internal brand management: introduction to the special issue and directions for future research. (2018). Burmann, Christoph ; Grace, Debra ; Piehler, Rico. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0096-2. Full description at Econpapers || Download paper | 8 |
24 | 2021 | The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK. (2021). Kendall, Wesley ; Adegbite, Emmanuel ; Thirumaran, K ; Wong, Caroline ; Lu, Qinye ; Wang, Pengji. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:3:d:10.1057_s41262-020-00228-0. Full description at Econpapers || Download paper | 7 |
25 | 2016 | The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators. (2016). Rahman, Zillur ; Kamboj, Shampy. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0002-8. Full description at Econpapers || Download paper | 7 |
26 | 2019 | Conceptualising luxury brand attachment: scale development and validation. (2019). Lwin, Michael ; Phau, Ian ; Shimul, Anwar Sadat. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00158-6. Full description at Econpapers || Download paper | 7 |
27 | 2020 | Heart, head, and hand: a tripartite conceptualization, operationalization, and examination of brand loyalty. (2020). Guo, Lin ; Gruen, Thomas W ; Dapena-Baron, Marta. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:3:d:10.1057_s41262-019-00185-3. Full description at Econpapers || Download paper | 7 |
28 | 2018 | Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity. (2018). Watkins, Brandi ; Hur, Songyee ; Lee, Jung Eun. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:5:d:10.1057_s41262-018-0092-6. Full description at Econpapers || Download paper | 7 |
29 | 2019 | The implications of digital marketing on WeChat for luxury fashion brands in China. (2019). Gadzinski, Gregory ; Perry, Patsy ; Liu, Sindy . In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:4:d:10.1057_s41262-018-0140-2. Full description at Econpapers || Download paper | 7 |
30 | 2019 | Brand equity and firm performance: the complementary role of corporate social responsibility. (2019). Lambkin, Mary ; Rodriguez-Serrano, Angeles M ; Rahman, Mahabubur. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00155-9. Full description at Econpapers || Download paper | 7 |
31 | 2019 | Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector. (2019). Abratt, Russell ; Bick, Geoff ; Nilssen, Ragna. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:1:d:10.1057_s41262-018-0113-5. Full description at Econpapers || Download paper | 7 |
32 | 2016 | Establishing measures and drivers of consumer brand engagement behaviours. (2016). Weerawardena, Jay ; Johnson, Lester ; Wilkie, Dean ; Dwivedi, Abhishek. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:5:d:10.1057_s41262-016-0001-9. Full description at Econpapers || Download paper | 6 |
33 | 2019 | Consumersââ¬â¢ responses to negative publicity: the influence of culture on information search and negative word-of-mouth. (2019). Lee, Julie Anne ; Liu, Fang ; Yu, Mingzhou. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:2:d:10.1057_s41262-018-0123-3. Full description at Econpapers || Download paper | 6 |
34 | 2018 | Does brand authenticity alleviate the effect of brand scandals?. (2018). Grohmann, Bianca ; Guevremont, Amelie. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:4:d:10.1057_s41262-017-0084-y. Full description at Econpapers || Download paper | 6 |
35 | 2018 | Building corporate reputation through consumer responses to green new products. (2018). Wilson, Theresa ; Pritchard, Mark. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:1:d:10.1057_s41262-017-0071-3. Full description at Econpapers || Download paper | 6 |
36 | 2018 | In search of tools for the use of country image (CI) in the brand. (2018). Polo, Edison Fernandes ; Crescitelli, Edson ; Ferranty, Maria Laura ; Borini, Felipe Mendes ; Engracia, Janaina Moura ; Suter, Mariana Bassi. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:2:d:10.1057_s41262-017-0062-4. Full description at Econpapers || Download paper | 6 |
37 | 2020 | Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements. (2020). Gilal, Rukhsana Gul ; Zhang, Jing. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:2:d:10.1057_s41262-019-00170-w. Full description at Econpapers || Download paper | 6 |
38 | 2018 | Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model. (2018). Baumgarth, Carsten ; Schmidt, Holger J. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0101-9. Full description at Econpapers || Download paper | 6 |
39 | 2016 | Brand prominence in luxury consumption: Will emotional value adjudicate our longing for status?. (2016). Teah, Min ; Phau, Ian ; Butcher, Luke. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0010-8. Full description at Econpapers || Download paper | 6 |
40 | 2020 | The impact of relational drivers on customer brand engagement and brand outcomes. (2020). Nyadzayo, Munyaradzi W ; Johnson, Lester W ; Leckie, Civilai. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:5:d:10.1057_s41262-020-00198-3. Full description at Econpapers || Download paper | 5 |
41 | 2017 | Helping those who help us: co-branded and co-created Twitter promotion in CSR partnerships. (2017). Deshpande, Sameer ; Beckman, Terry ; Basil, Debra Z ; Daellenbach, Kate ; Soboleva, Alena ; Burton, Suzan. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:4:d:10.1057_s41262-017-0053-5. Full description at Econpapers || Download paper | 5 |
42 | 2020 | Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter?. (2020). Haque, Sadia ; Bian, Xuemei. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:4:d:10.1057_s41262-020-00189-4. Full description at Econpapers || Download paper | 5 |
43 | 2017 | New brand logo design: customersââ¬â¢ preference for brand name and icon. (2017). Ponte, Paolo ; Bresciani, Sabrina. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:5:d:10.1057_s41262-017-0046-4. Full description at Econpapers || Download paper | 5 |
44 | 2019 | How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mod. (2019). Wong, Ho Yin ; Sultan, Parves . In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:3:d:10.1057_s41262-018-0131-3. Full description at Econpapers || Download paper | 5 |
45 | 2016 | Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector. (2016). James, Richard ; Davenport, Sally ; Daellenbach, Urs ; Renton, Michelle. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.7. Full description at Econpapers || Download paper | 5 |
46 | 2020 | Brands as activists: The Oatly case. (2020). Koch, Christian H. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:5:d:10.1057_s41262-020-00199-2. Full description at Econpapers || Download paper | 5 |
47 | 2018 | Employeesââ¬â¢ brand understanding, brand commitment, and brand citizenship behaviour: a closer look at the relationships among construct dimensions. (2018). Piehler, Rico. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0099-z. Full description at Econpapers || Download paper | 5 |
48 | 2018 | Is luxury expensive?. (2018). Heine, Klaus ; Gutsatz, Michel. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:5:d:10.1057_s41262-018-0089-1. Full description at Econpapers || Download paper | 5 |
49 | 2021 | Itâs all about the brand: place brand credibility, place attachment, and consumer loyalty. (2021). Brunner-Sperdin, Alexandra ; Reitsamer, Bernd F. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:3:d:10.1057_s41262-020-00229-z. Full description at Econpapers || Download paper | 5 |
50 | 2017 | If brands are people, then people are impulsiveââ¬âassessing the connection between brand personality and impulsive buying behaviour. (2017). Verma, Anshul ; Dixit, Saumya ; Badgaiyan, Anant Jyoti. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:6:d:10.1057_s41262-017-0060-6. Full description at Econpapers || Download paper | 5 |
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2021 | Exploring the impact of different factors on brand equity and intention to take up online courses from e-Learning platforms. (2021). Dasgupta, Shilpee A ; Chakraborty, Shibashish ; Bala, Pradip Kumar ; Ray, Arghya. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:59:y:2021:i:c:s096969892031359x. Full description at Econpapers || Download paper | |
2021 | The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK. (2021). Kendall, Wesley ; Adegbite, Emmanuel ; Thirumaran, K ; Wong, Caroline ; Lu, Qinye ; Wang, Pengji. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:3:d:10.1057_s41262-020-00228-0. Full description at Econpapers || Download paper | |
2021 | A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention. (2021). Thavisay, Toulany ; Hyun, Hyowon ; Park, Jungkun. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920312807. Full description at Econpapers || Download paper | |
2021 | Perceived brand authenticity and social exclusion as drivers of psychological brand ownership. (2021). Kaushal, Vikrant ; Kumar, Vikas. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001454. Full description at Econpapers || Download paper | |
2021 | Joint brand advertising for emerging heritage sites. (2021). Pino, Giovanni ; Ekinci, Yuksel ; Can, Ali Selcuk. In: Annals of Tourism Research. RePEc:eee:anture:v:91:y:2021:i:c:s0160738321001729. Full description at Econpapers || Download paper | |
2021 | How to measure social capital in an online brand community? A comparison of three social capital scales. (2021). Ha, Sejin ; Jeong, So Won ; Lee, Kyu-Hye. In: Journal of Business Research. RePEc:eee:jbrese:v:131:y:2021:i:c:p:652-663. Full description at Econpapers || Download paper | |
2021 | Social capital and consumer happiness: toward an alternative explanation of consumer-brand identification. (2021). Gordon, Brian S ; Yoshida, Masayuki ; James, Jeffrey D. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:5:d:10.1057_s41262-021-00240-y. Full description at Econpapers || Download paper | |
2021 | What triggers usage of gift-giving apps? A comparison between users and non-users. (2021). Liao, Ping-Hsin ; Tan, Wee-Kheng. In: Service Business. RePEc:spr:svcbiz:v:15:y:2021:i:3:d:10.1007_s11628-021-00453-w. Full description at Econpapers || Download paper | |
2021 | Social Media Conversations About High Engagement Sports Team Brands. (2021). Ahmed, Wasim ; Dron, Richard ; Fenton, Alex ; Chadwick, Simon. In: IIM Kozhikode Society & Management Review. RePEc:sae:iimkoz:v:10:y:2021:i:2:p:178-191. Full description at Econpapers || Download paper | |
2021 | Would you prefer to rent rather than own your new heating system? Insights from a discrete choice experiment among owner-occupiers in the UK. (2021). Schleich, Joachim ; Faure, Corinne ; Tu, Gengyang ; Guetlein, Marie-Charlotte. In: Energy Policy. RePEc:eee:enepol:v:158:y:2021:i:c:s0301421521003931. Full description at Econpapers || Download paper | |
2021 | Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing. (2021). Barnes, Stuart J ; Plangger, Kirk ; de Regt, Anouk. In: Journal of Business Research. RePEc:eee:jbrese:v:136:y:2021:i:c:p:513-522. Full description at Econpapers || Download paper | |
2021 | Impact of customersâ perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry: The role of corporate reputation. (2021). Demoulin, Nathalie ; Swaen, Valerie ; Pauwels-Delassus, Veronique. In: Journal of Business Research. RePEc:eee:jbrese:v:131:y:2021:i:c:p:709-721. Full description at Econpapers || Download paper | |
2021 | Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity. (2021). Guzman, Francisco ; Muniz, Fernanda. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:3:d:10.1057_s41262-021-00230-0. Full description at Econpapers || Download paper | |
2021 | Reaching for Customer CentricityâWine Brand Positioning Configurations. (2021). Paunovic, Ivan ; Dressler, Marc. In: JOItmC. RePEc:gam:joitmc:v:7:y:2021:i:2:p:139-:d:560433. Full description at Econpapers || Download paper | |
2021 | Reimagining attraction and retention of hospitality management talentâ A multilevel identity perspective. (2021). Murillo, Enrique ; Lee, Lindsey ; Madera, Juan M ; King, Ceridwyn ; Solnet, David ; Baum, Tom. In: Journal of Business Research. RePEc:eee:jbrese:v:136:y:2021:i:c:p:251-262. Full description at Econpapers || Download paper | |
2021 | Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect. (2021). Martins, Carla ; Fonseca, Beatriz ; Machado, Joana Cesar. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:2:d:10.1057_s41262-020-00216-4. Full description at Econpapers || Download paper | |
2021 | Reputational Assets and Social Media Marketing Activeness: Empirical Insights from China. (2021). Zhu, Zhen ; Johansson, Anders C. In: Stockholm School of Economics Asia Working Paper Series. RePEc:hhs:hascer:2021-053. Full description at Econpapers || Download paper | |
2021 | No One Is Leaving This Time: Social Media Fashion Brand Communities. (2021). Osemeahon, Oseyenbhin Sunday ; Tansu, Aye ; Diachi, Albert Chukwunonso. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:23:p:12957-:d:685770. Full description at Econpapers || Download paper | |
2021 | New forms of luxury consumption in the sharing economy. (2021). Semaan, Rania W ; Boukis, Achilleas ; Athwal, Navdeep ; Christodoulides, George. In: Journal of Business Research. RePEc:eee:jbrese:v:137:y:2021:i:c:p:89-99. Full description at Econpapers || Download paper | |
2021 | E-marketing in MSMEs Managed by Elderly Adults and Young Adults in Aguascalientes, Mexico. (2021). Marin-Aguilar, Jose T ; Cabral-Olmos, David ; Gutierrez-Velasco, Juan R. In: International Business Research. RePEc:ibn:ibrjnl:v:14:y:2021:i:8:p:100. Full description at Econpapers || Download paper | |
2021 | Human values as added value(s) in consumer brand congruence: a comparison with traits and functional requirements. (2021). A. T. H. Pruyn, ; R. J. J. Voorn, ; T. J. L. Rompay, ; Hegner, S M ; Veen, G. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:1:d:10.1057_s41262-020-00210-w. Full description at Econpapers || Download paper | |
2021 | Do Good, Have Good: A Mechanism of Fostering Customer Pro-Environmental Behaviors. (2021). Farrukh, Muhammad ; Anjum, Temoor ; Ansari, Nabeel Younus ; Heidler, Petra. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:7:p:3781-:d:526141. Full description at Econpapers || Download paper | |
2021 | Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude. (2021). Walter, Nadine ; Fohl, Ulrich ; Sander, Frauke ; Demmer, Vera. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:4:d:10.1057_s41262-021-00236-8. Full description at Econpapers || Download paper | |
2021 | Cocreated brand value: theoretical model and propositions. (2021). Hammedi, Wafa ; Clark, Moira K ; Hollebeek, Linda D ; Arvola, Rene. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:4:d:10.1057_s41262-021-00235-9. Full description at Econpapers || Download paper | |
2021 | From the brand logo to brand associations and the corporate identity: visual and identity-based logo associations in a university merger. (2021). Pirttila-Backman, Anna-Maija ; Aula, Hanna-Mari ; Vehkalahti, Kimmo ; Lipponen, Jukka ; Erjansola, Ari-Matti. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:3:d:10.1057_s41262-020-00223-5. Full description at Econpapers || Download paper | |
2021 | The influence of Public University library service quality and library Brand image on user loyalty. (2021). Yalley, Andrews Agya ; Twum, Kojo Kakra ; Ofori, Daniel ; Agyapong, Gloria Kakrabah-Quarshie. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:18:y:2021:i:2:d:10.1007_s12208-020-00269-w. Full description at Econpapers || Download paper | |
2021 | The Role of Co-Creating Value and Its Outcomes in Higher Education Marketing. (2021). Lam, Hoang Phuong ; Lin, Tom Meng-Yen ; Kim, Lien Thi. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:12:p:6724-:d:574589. Full description at Econpapers || Download paper | |
2021 | Does environmentally responsible purchase intention matter for consumers? A predictive sustainable model developed through an empirical study. (2021). Kumar, Gaurav ; Prakash, Gyan. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920312789. Full description at Econpapers || Download paper | |
2021 | The moderating impact of taste award on the interplay between perceived taste, perceived quality and brand trust. (2021). Konuk, Faruk Anal. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921002642. Full description at Econpapers || Download paper | |
2021 | Word of Mouth, Digital Media, and Open Innovation at the Agricultural SMEs. (2021). Lakner, Zoltan ; Nugroho, Agus Dwi ; Wicaksono, Tutur ; Illes, Csaba Balint ; Dunay, Anna. In: JOItmC. RePEc:gam:joitmc:v:7:y:2021:i:1:p:91-:d:513670. Full description at Econpapers || Download paper | |
2021 | The effects of cultural distance on online brand popularity. (2021). Moon, Sangkil ; Kim, Moon-Yong. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:3:d:10.1057_s41262-020-00227-1. Full description at Econpapers || Download paper | |
2021 | Sustainability, Store Equity, and Satisfaction: The Moderating Effect of Gender in Retailing. (2021). Ruiz-Molina, Maria Eugenia ; Gil-Saura, Irene ; Marin-Garcia, Antonio ; Berenguer-Contri, Gloria. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:2:p:1010-:d:483333. Full description at Econpapers || Download paper | |
2021 | The Value of Consistency: Portfolio Labeling Strategies and Impact on Winery Brand Equity. (2021). Paunovic, Ivan ; Dressler, Marc. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:3:p:1400-:d:489284. Full description at Econpapers || Download paper | |
2021 | Unlocking employees green behavior in fertilizer industry: the role of green HRM practices and psychological ownership. (2021). Hongbo, LI ; Rasool, Yasir ; Ahmed, Ammar ; Yahya, Farzan ; Waqas, Muhammad. In: International Food and Agribusiness Management Review. RePEc:ags:ifaamr:316318. Full description at Econpapers || Download paper | |
2021 | Environmental Orientation and Green Competitive Advantage of Hospitality Firms in South Africa: Mediating Effect of Green Innovation. (2021). Fatoki, Olawale. In: JOItmC. RePEc:gam:joitmc:v:7:y:2021:i:4:p:223-:d:674063. Full description at Econpapers || Download paper | |
2021 | The Moderator Effect of the Perception of Value Co-Creation on the Relationship between Hotel Brand Equity and WOM. (2021). Ergun, Gozde Seval ; Uslu, Abdullah. In: Academica Turistica - Tourism and Innovation Journal. RePEc:prp:jattij:v:14:y:2021:i:2:p:149-164. Full description at Econpapers || Download paper | |
2021 | Authenticity, fit and product type: Testing a celebrity brand extension model cross-culturally. (2021). del Castillo, Ernesto ; Lpez-Prez, Mara Eugenia ; Centeno-Velzquez, Edgar ; Osorio, Mara Lucila. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921003027. Full description at Econpapers || Download paper | |
2021 | Is animal welfare a central issue for consumers of luxury goods?. (2021). Achabou, Mohamed Akli. In: Natural Resources Forum. RePEc:wly:natres:v:45:y:2021:i:1:p:18-36. Full description at Econpapers || Download paper | |
2021 | Los consumidores y la co-creación de valor: el caso de una comunidad de marca virtual. (2021). Mara, Wilson Giraldo-Prez. In: Revista CEA. RePEc:col:000549:019724. Full description at Econpapers || Download paper | |
2021 | How can Indian small-scale fashion retailers survive COVID-19 disruption?-A Brand Portfolio Optimization Perspective. (2021). Sainy, Romi ; Sinha, Priyank. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921001995. Full description at Econpapers || Download paper | |
2021 | Endorsement of Global Product Brands by Global Corporate Brands â A Consumer Perspective Across Nations. (2021). Sinning, Carolina ; Swoboda, Bernhard. In: Management International Review. RePEc:spr:manint:v:61:y:2021:i:4:d:10.1007_s11575-021-00450-1. Full description at Econpapers || Download paper | |
2021 | A Typology of Winery SME Brand Strategies with Implications for Sustainability Communication and Co-Creation. (2021). Paunovic, Ivan ; Dressler, Marc. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:2:p:805-:d:480941. Full description at Econpapers || Download paper | |
2021 | Compromise pricing in luxury. (2021). Mace, Sandrine ; Fraccaro, Annalisa ; Parguel, Beatrice. In: Post-Print. RePEc:hal:journl:halshs-03503443. Full description at Econpapers || Download paper | |
2021 | Measuring brand personality using emoji: findings from Mokken scaling. (2021). Moussa, Salim . In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:2:d:10.1057_s41262-020-00220-8. Full description at Econpapers || Download paper | |
2021 | Game changing innovation or bad beat? How sports betting can reduce fan engagement. (2021). Houghton, David M ; Loveland, Katherine E ; Blank, Ashley Stadler. In: Journal of Business Research. RePEc:eee:jbrese:v:134:y:2021:i:c:p:365-374. Full description at Econpapers || Download paper | |
2021 | Brand Personality of Korean Dance and Sustainable Behavioral Intention of Global Consumers in Four Countries: Focusing on the Technological Acceptance Model. (2021). Cho, Ha-Na ; Kim, Joon-Ho ; Jung, Seung-Hye ; Choi, Hyun-Ju ; Lee, Hae-Won. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:20:p:11160-:d:652661. Full description at Econpapers || Download paper | |
2021 | Proud to be sustainable: Upcycled versus recycled luxury products. (2021). Donato, Carmela ; Adiguzel, Feray. In: Journal of Business Research. RePEc:eee:jbrese:v:130:y:2021:i:c:p:137-146. Full description at Econpapers || Download paper | |
2021 | DESTINATION MANAGEMENT ORGANIZATIONS: A SYSTEMATIZATION OF RECENT LITERATURE WITH A FOCUS ON NEW RESEARCH TRENDS. (2021). Dinu, Alexandra Cristina ; Triandafil, Adina Andra. In: Cactus - The tourism journal for research, education, culture and soul. RePEc:bum:cactus:v:3:y:2021:i:2:p:56-63. Full description at Econpapers || Download paper | |
2021 | The Relationship of Chilean Minors with Brands and Influencers on Social Networks. (2021). Sadaba, Charo ; Feijoo, Beatriz. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:5:p:2822-:d:511265. Full description at Econpapers || Download paper | |
2021 | The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets: The moderating role of competitive intensity. (2021). Khan, Zaheer. In: International Business Review. RePEc:eee:iburev:v:30:y:2021:i:6:s0969593121000676. Full description at Econpapers || Download paper | |
2021 | Green apparel buying behaviour: A StimulusâOrganismâBehaviourâConsequence (SOBC) perspective on sustainability?oriented consumption in Japan. (2021). Sadiq, Mohd ; Talwar, Shalini ; Dhir, Amandeep ; Kaur, Puneet ; Sakashita, Mototaka. In: Business Strategy and the Environment. RePEc:bla:bstrat:v:30:y:2021:i:8:p:3589-3605. Full description at Econpapers || Download paper | |
2021 | The real purpose of purpose-driven branding: consumer empowerment and social transformations. (2021). Keczek, Ryszard ; Hajdas, Monika. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:4:d:10.1057_s41262-021-00231-z. Full description at Econpapers || Download paper | |
2021 | Minimalism in consumption: A typology and brand engagement strategies. (2021). Ray, Charles R ; Shukla, Paurav ; Pangarkar, Aniruddha. In: Journal of Business Research. RePEc:eee:jbrese:v:127:y:2021:i:c:p:167-178. Full description at Econpapers || Download paper | |
2021 | The marketingâfinance interface: A new integrative review of metrics, methods, and findings and an agenda for future research. (2021). Hanssens, Dominique M ; Srinivasan, Shuba ; Edeling, Alexander. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:4:p:857-876. Full description at Econpapers || Download paper | |
2021 | The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?. (2021). Gul, Gilal Rukhsana ; Nawaz, Tunio Muhammad ; Zhenxing, Gong. In: Journal of Management and Business Administration. Central Europe. RePEc:vrs:jmbace:v:29:y:2021:i:1:p:14-38:n:2. Full description at Econpapers || Download paper | |
2021 | . Full description at Econpapers || Download paper | |
2021 | Brands as personal narratives: learning from userâYouTubeâbrand interactions. (2021). Jassawalla, Avan R ; Sashittal, Hemant C. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:6:d:10.1057_s41262-021-00248-4. Full description at Econpapers || Download paper | |
2021 | Using Social Media as a Medium for CSR Communication, to Induce ConsumerâBrand Relationship in the Banking Sector of a Developing Economy. (2021). Tripathi, Abhishek ; Nawaz, Nishad ; Gupta, Shuchi ; Ahmad, Naveed ; Muneer, Saqib. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:7:p:3700-:d:524623. Full description at Econpapers || Download paper | |
2021 | Customersâ Perception and Company-Customer Relationship. (2021). Zelazna, Anna ; Buraczynska, Barbara ; Bojanowska, Agnieszka. In: European Research Studies Journal. RePEc:ers:journl:v:xxiv:y:2021:i:special2:p:87-98. Full description at Econpapers || Download paper | |
2021 | Place brands across U.S. cities and growth in local high-technology sectors. (2021). Crabbe, Rowena ; Scarborough, William J. In: Journal of Business Research. RePEc:eee:jbrese:v:130:y:2021:i:c:p:70-85. Full description at Econpapers || Download paper | |
2021 | Promoting Customer Engagement Behavior for Green Brands. (2021). Johnson, Lester W ; Rayne, Daniel ; Leckie, Civilai. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:15:p:8404-:d:602926. Full description at Econpapers || Download paper | |
2021 | Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands. (2021). Torres, Pedro ; Wallace, Elaine ; Stefuryn, Maryana ; Augusto, Mario. In: Journal of Business Research. RePEc:eee:jbrese:v:135:y:2021:i:c:p:519-531. Full description at Econpapers || Download paper | |
2021 | Unpacking the complex interactions among customers in online fan pages. (2021). Farmaki, Anna ; Taheri, Babak ; Olya, Hossein. In: Journal of Business Research. RePEc:eee:jbrese:v:125:y:2021:i:c:p:164-176. Full description at Econpapers || Download paper | |
2021 | A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa. (2021). Hack-Polay, Dieu ; Mahmoud, Ali B ; Fuxman, Leonora ; Mohr, Iris ; Grigoriou, Nicholas. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:5:d:10.1057_s41262-021-00244-8. Full description at Econpapers || Download paper | |
2021 | The Cosmopolitan Servicescape. (2021). Bean, Jonathan ; Larsen, Hanne Pico ; Figueiredo, Bernardo. In: Journal of Retailing. RePEc:eee:jouret:v:97:y:2021:i:2:p:267-287. Full description at Econpapers || Download paper | |
2021 | Understanding the social consumer fashion brand engagement journey: insights about reputed fashion brands. (2021). Ozuem, Wilson ; Naeem, Muhammad. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:5:d:10.1057_s41262-021-00239-5. Full description at Econpapers || Download paper | |
2021 | An integrative approach to the nexus of brand loyalty and corporate social responsibility. (2021). Saini, Vinod Kumar ; Kataria, Sonia ; Kohli, Harpuneet ; Yadav, Renu ; Sharma, Ajay Kumar. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:18:y:2021:i:3:d:10.1007_s12208-021-00277-4. Full description at Econpapers || Download paper | |
2021 | Retailers with traits of consumer: Exploring the existence and antecedents of brand loyalty in small unorganized retailers. (2021). Chamola, Pankaj ; Dugar, Anurag. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921002010. Full description at Econpapers || Download paper |
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2021 | Developing brand identities for international new ventures under uncertainty: Decision-making logics and psychic distance. (2021). Kontkanen, Minnie ; Gabrielsson, Peter ; Kusi, Samuel Yaw. In: International Business Review. RePEc:eee:iburev:v:30:y:2021:i:6:s0969593121000743. Full description at Econpapers || Download paper | |
2021 | Adoption of new technologies in developing countries: The case of autonomous car between Vietnam and Colombia. (2021). Salas-Paramo, Jairo ; Escandon-Barbosa, Diana ; Giraldo-Gonzalez, Carlos ; Meneses-Franco, Ana Isabel. In: Technology in Society. RePEc:eee:teinso:v:66:y:2021:i:c:s0160791x21001494. Full description at Econpapers || Download paper | |
2021 | How to understand âsalable fake goodsâ and âunsalable quality goodsâ? An insight from the view of quality responsibility and consumersâ brand loyalty. (2021). Zhang, Chong ; Lev, Benjamin ; Jia, Xiaorong ; Lu, Jintao ; He, Yifan ; Zhao, Min ; Gao, Yangyang. In: Technology in Society. RePEc:eee:teinso:v:67:y:2021:i:c:s0160791x21002682. Full description at Econpapers || Download paper | |
2021 | The Relationship between Consumersâ Characteristics and the Expectations towards a Brandâs Value. (2021). Toborek, Katarzyn ; Wyrwisz, Joanna ; Rzemieniak, Magdalena. In: European Research Studies Journal. RePEc:ers:journl:v:xxiv:y:2021:i:special2:p:264-277. Full description at Econpapers || Download paper | |
2021 | . Full description at Econpapers || Download paper | |
2021 | âWorse Than What I Read?â The External Effect of Review Ratings on the Online Review Generation Process: An Empirical Analysis of Multiple Product Categories Using Amazon.com Review Data. (2021). Polpanumas, Charin ; Joo, Jaewoo ; Park, Young-Joon ; Yoon, Yeujun. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:19:p:10912-:d:647678. Full description at Econpapers || Download paper | |
2021 | Relationship Analysis among Apparel Brand Image, Self-Congruity, and Consumersâ Purchase Intention. (2021). Liu, Chunhong ; Halepoto, Habiba ; Chen, Lihong ; Memon, Hafeezullah ; Du, Qinying ; Yan, Xinfeng ; Kumari, Naveeta. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:22:p:12770-:d:682278. Full description at Econpapers || Download paper | |
2021 | Evidence on the Relationship between Place Attachment and Behavioral Intentions between 2010 and 2021: A Systematic Literature Review. (2021). Weiss, Jan ; Dang, Lisa. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:23:p:13138-:d:689302. Full description at Econpapers || Download paper | |
2021 | A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa. (2021). Hack-Polay, Dieu ; Mahmoud, Ali B ; Fuxman, Leonora ; Mohr, Iris ; Grigoriou, Nicholas. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:5:d:10.1057_s41262-021-00244-8. Full description at Econpapers || Download paper | |
2021 | Brands as personal narratives: learning from userâYouTubeâbrand interactions. (2021). Jassawalla, Avan R ; Sashittal, Hemant C. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:6:d:10.1057_s41262-021-00248-4. Full description at Econpapers || Download paper |
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2020 | Towards an integrated model for the transference of environmental responsibility. (2020). Gilal, Naeem Gul ; Tunio, Muhammad Nawaz ; Channa, Nisar Ahmed. In: Business Strategy and the Environment. RePEc:bla:bstrat:v:29:y:2020:i:6:p:2614-2623. Full description at Econpapers || Download paper | |
2020 | Managing customer reactions to brand deletion in B2B and B2C contexts. (2020). Shah, Purvi. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:57:y:2020:i:c:s0969698920300230. Full description at Econpapers || Download paper | |
2020 | Non-market strategy as a framework for exploring commercial involvement in health policy: A primer. (2020). Sparks, Leigh ; Cummins, Steven ; Eastmure, Elizabeth . In: Social Science & Medicine. RePEc:eee:socmed:v:262:y:2020:i:c:s0277953620304767. Full description at Econpapers || Download paper | |
2020 | Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management. (2020). Ind, Nicholas ; Iglesias, Oriol. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:6:d:10.1057_s41262-020-00205-7. Full description at Econpapers || Download paper | |
2020 | Social media brand engagement in the context of collaborative consumption: the case of AIRBNB. (2020). Guzman, Francisco ; Fernandes, Teresa ; Langaro, Daniela ; Schivinski, Bruno . In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:6:d:10.1057_s41262-020-00207-5. Full description at Econpapers || Download paper | |
2020 | Journal of Brand Management: year end review 2020. (2020). Powell, Shaun M. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:6:d:10.1057_s41262-020-00209-3. Full description at Econpapers || Download paper | |
2020 | Corporate social responsibility and brand passion among consumers: Theory and evidence. (2020). Zhang, NA ; Gong, Zhenxing ; Gilal, Rukhsana Gul ; Channa, Nisar Ahmed. In: Corporate Social Responsibility and Environmental Management. RePEc:wly:corsem:v:27:y:2020:i:5:p:2275-2285. Full description at Econpapers || Download paper |
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2019 | The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions. (2019). Ozcan, Timucin ; Gunasti, Kunter. In: Marketing Letters. RePEc:kap:mktlet:v:30:y:2019:i:2:d:10.1007_s11002-019-09492-w. Full description at Econpapers || Download paper | |
2019 | Journal of Brand Management: year end review 2019. (2019). Powell, Shaun M. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00172-8. Full description at Econpapers || Download paper | |
2019 | POSITIVE ATTITUDE TOWARDS BUSINESS ETHICS AND SOCIAL RESPONSIBILITY FOR IMPROVING CORPORATE IMAGE. (2019). Stoilkovska, Aleksandra ; Petrovska, Julijana ; Milenkovska, Violeta. In: UTMS Journal of Economics. RePEc:ris:utmsje:0264. Full description at Econpapers || Download paper | |
2019 | EFFECTS OF PARTNERSââ¬â¢ COMMUNICATIONS ON CONSUMER PERCEPTIONS OF JOINT INNOVATION EFFORTS. (2019). Lievens, Annouk ; Dens, Nathalie ; Roosens, Bram. In: International Journal of Innovation Management (ijim). RePEc:wsi:ijimxx:v:23:y:2019:i:08:n:s1363919619400085. Full description at Econpapers || Download paper |
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2018 | Drivers and Barriers to Clean Cooking: A Systematic Literature Review from a Consumer Behavior Perspective. (2018). Testa, Federico ; Sallaku, Rezarta ; Vigolo, Vania. In: Sustainability. RePEc:gam:jsusta:v:10:y:2018:i:11:p:4322-:d:184447. Full description at Econpapers || Download paper | |
2018 | Identifying Factors Preventing Sustainable Brand Loyalty among Consumers: A Mixed Methods Approach. (2018). Ma, Liang ; Ding, Xiaoyan ; Zhang, Xin ; Wang, Gaoshan. In: Sustainability. RePEc:gam:jsusta:v:10:y:2018:i:12:p:4685-:d:189247. Full description at Econpapers || Download paper | |
2018 | Purchasing Counterfeits and Citizenship: Public Service Motivation Matters. (2018). Workman, Jane ; Lee, Seung-Hee ; Jung, Kwangho. In: Sustainability. RePEc:gam:jsusta:v:11:y:2018:i:1:p:103-:d:193060. Full description at Econpapers || Download paper | |
2018 | Self-Reporting CSR Activities: When Your Company Harms, Do You Self-Disclose?. (2018). Lee, Yunjung ; Ashoori, Minoo Talebi ; Johnson, Zachary. In: Corporate Reputation Review. RePEc:pal:crepre:v:21:y:2018:i:4:d:10.1057_s41299-018-0051-x. Full description at Econpapers || Download paper | |
2018 | Brand fidelity: a relationship maintenance perspective. (2018). King, Ceridwyn ; Ross, Mitchell ; Grace, Debra. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0127-z. Full description at Econpapers || Download paper | |
2018 | Twenty-five years of the Journal of Brand Management. (2018). Powell, Shaun M ; Kernstock, Joachim. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0138-9. Full description at Econpapers || Download paper | |
2018 | Journal of Brand Management: year end review 2018. (2018). Powell, Shaun M. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0139-8. Full description at Econpapers || Download paper | |
2018 | Sensory Marketing from the Perspective of a Support Tool for Building Brand Value. (2018). Juraj, Kolencik ; Jana, Kliestikova ; Margareta, Nadanyiova. In: Economics and Culture. RePEc:vrs:ecocul:v:15:y:2018:i:1:p:96-104:n:11. Full description at Econpapers || Download paper | |
2018 | BRAND PERSONALITY SCALE: IS IT APPLICABLE FOR A SMALL EMERGING COUNTRY?. (2018). Dikcius, Vytautas ; Casas, Ramunas ; Seimiene, Eleonora. In: Organizations and Markets in Emerging Economies. RePEc:vul:omefvu:v:9:y:2018:i:2:id:258. Full description at Econpapers || Download paper |