International Review on Public and Nonprofit Marketing / Springer
Citation Profile [Updated: 2023-01-07 21:26:51]
5 Years H Index
8
Impact Factor (IF)
0.56
5 Years IF
0.5
Data available in this
report
[Raw
data] [50 most cited papers]
[50 most relevant papers]
[cites used to compute IF]
[Recent
citations ][Frequent citing
series ] [more data in
EconPapers]
[
trace new citations] [Missing
citations? Add them now]
[Incorrect content? Let us
know]
Main indicators
Raw Data
| IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
| 2021 | 0.56 | 1.02 | 2.9 | 0.5 | 30 | 30 | 12 | 87 | 87 | 43 | 24 | 113 | 56 | 23 | 26.4 | 2 | 0.07 | 0.38 |
| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
50 most cited documents in this series
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2017 | Consumersâ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention. (2017). Gadhavi, Dharmesh D ; Shukla, Yupal S ; Patel, Jayesh D. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:1:d:10.1007_s12208-016-0151-1. Full description at Econpapers || Download paper | 19 |
| 2 | 2016 | Place branding research: a thematic review and future research agenda. (2016). Acharya, Alok ; Rahman, Zillur. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:13:y:2016:i:3:d:10.1007_s12208-015-0150-7. Full description at Econpapers || Download paper | 18 |
| 3 | 2017 | Place branding & place marketing 1976â2016: A multidisciplinary literature review. (2017). Vuignier, Renaud. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:4:d:10.1007_s12208-017-0181-3. Full description at Econpapers || Download paper | 17 |
| 4 | 2019 | Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm. (2019). Dhir, Sanjay ; Singh, Shiwangi. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:16:y:2019:i:2:d:10.1007_s12208-019-00233-3. Full description at Econpapers || Download paper | 12 |
| 5 | 2005 | Rural development strategies through rural tourism activities in romania: chance for an internal demand?. (2005). Georgiev, Ivan ; Naghiu, Alexandru ; Vazquez, Jose. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:2:y:2005:i:1:p:85-95. Full description at Econpapers || Download paper | 11 |
| 6 | 2006 | Motivations to volunteer: The role of altruism. (2006). Burns, David ; Anderson, Cynthia ; Toncar, Mark ; Fawcett, Jeffrey ; Reid, Jane . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:3:y:2006:i:2:p:79-91. Full description at Econpapers || Download paper | 10 |
| 7 | 2009 | University marketing directorsâ views on the components of a university brand. (2009). Bennett, Roger ; Ali-Choudhury, Rehnuma ; Savani, Sharmila . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:6:y:2009:i:1:p:11-33. Full description at Econpapers || Download paper | 10 |
| 8 | 2018 | Why Canadians give to charity: an extended theory of planned behaviour model. (2018). Rojas-Mendez, Jose ; Mittelman, Robert. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:2:d:10.1007_s12208-018-0197-3. Full description at Econpapers || Download paper | 9 |
| 9 | 2008 | Determining the characteristics to profile the âgreenâ consumer: an exploratory approach. (2008). Raposo, Mário ; Arminda Finisterra do Paço, . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:5:y:2008:i:2:p:129-140. Full description at Econpapers || Download paper | 8 |
| 10 | 2017 | Conceptualizing social entrepreneurship: perspectives from the literature. (2017). Ferreira, Joao ; Alves, Helena ; Fernandes, Cristina I ; Peres-Ortiz, Marta . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:1:d:10.1007_s12208-016-0165-8. Full description at Econpapers || Download paper | 8 |
| 11 | 2006 | Experience and satisfaction of visitors to museums and cultural exhibitions. (2006). Rojas, Maria ; Camarero, Maria . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:3:y:2006:i:1:p:49-65. Full description at Econpapers || Download paper | 7 |
| 12 | 2005 | Consumer values and fair-trade beliefs, attitudes and buying behaviour. (2005). Pelsmacker, Patrick ; Mielants, Caroline ; Janssens, Wim . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:2:y:2005:i:2:p:50-69. Full description at Econpapers || Download paper | 6 |
| 13 | 2018 | Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media. (2018). Casais, Beatriz ; Gomes, Rita Ferreira. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:4:d:10.1007_s12208-018-0215-5. Full description at Econpapers || Download paper | 6 |
| 14 | 2018 | Studentsâ perceptions of corporate social responsibility: evidences from a Portuguese higher education institution. (2018). Ferreira, Marisa R ; Teixeira, Ana ; Lima, Vanda ; Correia, Aldina. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:2:d:10.1007_s12208-018-0199-1. Full description at Econpapers || Download paper | 6 |
| 15 | 2017 | The relevance of cause-related marketing to post-purchase guilt alleviation. (2017). Silva, Susana ; Martins, Carla Carvalho. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:4:d:10.1007_s12208-017-0183-1. Full description at Econpapers || Download paper | 6 |
| 16 | 2006 | Why do managers give? Applying pro-social behaviour theory to understand firm giving. (2006). Valor, Carmen. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:3:y:2006:i:1:p:17-28. Full description at Econpapers || Download paper | 6 |
| 17 | 2017 | Psychological distance and perceived consumer effectiveness in a cause-related marketing context. (2017). Basil, Debra Z ; Wiebe, Jeff ; Runte, Mary . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:2:d:10.1007_s12208-016-0170-y. Full description at Econpapers || Download paper | 5 |
| 18 | 2017 | Does corporate social responsibility contribute to strengthen brand equity? An empirical study. (2017). Bhattacharya, Subhajit. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:4:d:10.1007_s12208-017-0185-z. Full description at Econpapers || Download paper | 5 |
| 19 | 2017 | Word-of-mouth in the health care sector: a literature analysis of the current state of research and future perspectives. (2017). Martin, Sebastian. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:1:d:10.1007_s12208-016-0154-y. Full description at Econpapers || Download paper | 5 |
| 20 | 2008 | Using discrete choice experiments to value health and health care. (2008). lvarez-Esteban, Ramon . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:5:y:2008:i:2:p:201-203. Full description at Econpapers || Download paper | 5 |
| 21 | 2017 | Role of celebrity in cause related marketing. (2017). Arasu, Senthil B ; Thamaraiselvan, N ; Inbaraj, Daniel J. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:3:d:10.1007_s12208-017-0176-0. Full description at Econpapers || Download paper | 5 |
| 22 | University social responsibility: a student base analysis in Brazil. (2016). Mainardes, Emerson ; Sanchez-Hernandez, Isabel M. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:13:y:2016:i:2:d:10.1007_s12208-016-0158-7. Full description at Econpapers || Download paper | 5 | |
| 23 | 2008 | Hidden economy in the rural regions of Bulgaria. (2008). Marinov, Anton. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:5:y:2008:i:1:p:71-80. Full description at Econpapers || Download paper | 5 |
| 24 | 2009 | Competences versus risk reduction in higher education. (2009). Veres, Zoltan ; Hetesi, Erzsebet. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:6:y:2009:i:1:p:51-61. Full description at Econpapers || Download paper | 4 |
| 25 | 2017 | Brand authenticity, its conceptualization, and its relevance to nonprofit marketing. (2017). Akbar, Mohammad Muzahid ; Wymer, Walter. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:3:d:10.1007_s12208-017-0177-z. Full description at Econpapers || Download paper | 4 |
| 26 | 2016 | Consumer responses to CSR in Indian banking sector. (2016). Fatma, Mobin ; Rahman, Zillur. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:13:y:2016:i:3:d:10.1007_s12208-015-0146-3. Full description at Econpapers || Download paper | 4 |
| 27 | 2020 | Social innovation and social entrepreneurship: discovering origins, exploring current and future trends. (2020). Sebastio, Joo Renato ; Farinha, Luis ; Lopes, Joo ; Sampaio, Carlos. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:1:d:10.1007_s12208-020-00243-6. Full description at Econpapers || Download paper | 4 |
| 28 | 2018 | Exploring the communication effects of message framing of smoking cessation advertising on smokersâ mental processes. (2018). Yang, Dong Jenn. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:3:d:10.1007_s12208-018-0201-y. Full description at Econpapers || Download paper | 4 |
| 29 | 2009 | Quality dimensions in the public sector: municipal services and citizenâs perception. (2009). Burguete, Jose Vazquez ; Edwards, Jonathan ; Vaughan, Roger ; Rodriguez, Pablo Gutierrez. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:6:y:2009:i:1:p:75-90. Full description at Econpapers || Download paper | 3 |
| 30 | 2020 | Marketing social marketing theory to practitioners. (2020). Cismaru, Magdalena ; Levit, Tatiana. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:2:d:10.1007_s12208-020-00245-4. Full description at Econpapers || Download paper | 3 |
| 31 | 2018 | Increasing charitable donation intentions with preliminary importance ratings. (2018). James, Russell N. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:3:d:10.1007_s12208-018-0206-6. Full description at Econpapers || Download paper | 3 |
| 32 | 2016 | What motivates an individual to make donations of money and / or goods?. (2016). Mainardes, Emerson ; Pereira, Nivea Coelho ; Lasso, Sarah Venturim ; Laurett, Rozelia. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:13:y:2016:i:1:d:10.1007_s12208-015-0145-4. Full description at Econpapers || Download paper | 3 |
| 33 | 2008 | Implications of stakeholder concept and market orientation in the US nonprofit arts context. (2008). Hsieh, Jasper ; Smith, Anne ; Curtis, Kerry . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:5:y:2008:i:1:p:1-13. Full description at Econpapers || Download paper | 3 |
| 34 | 2018 | Place branding: revealing the neglected role of agro food products. (2018). Leitão, João ; Lopes, Celso ; Rengifo-Gallego, Juan ; Leito, Joo. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:4:d:10.1007_s12208-018-0211-9. Full description at Econpapers || Download paper | 3 |
| 35 | 2004 | Image transference from product branding to place branding: The case study of Marinha Grande Mglass. (2004). Zevedo, Antonio . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:1:y:2004:i:2:p:101-111. Full description at Econpapers || Download paper | 3 |
| 36 | 2018 | Fostering organizational change through co-production. Insights from an Italian experience. (2018). Vezzosi, Stefania ; Palumbo, Rocco ; Manna, Rosalba ; Annarumma, Carmela ; Landini, Alessandro ; Picciolli, Paola. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:3:d:10.1007_s12208-018-0205-7. Full description at Econpapers || Download paper | 3 |
| 37 | 2019 | Current students as university donors?: determinants in college studentsâ intentions to donate and share information about university crowdfunding efforts. (2019). Cho, Moonhee ; Childers, Courtney C ; Levenshus, Abbey B ; Lemon, Laura L. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:16:y:2019:i:1:d:10.1007_s12208-018-00217-9. Full description at Econpapers || Download paper | 3 |
| 38 | 2018 | Consumer perceptions and corporate social responsibility: what we know so far. (2018). Alfakhri, Yazeed ; Nurunnabi, Mohammad. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:2:d:10.1007_s12208-018-0196-4. Full description at Econpapers || Download paper | 3 |
| 39 | 2006 | Insights from a review of the literature on cause marketing. (2006). Wymer, Walter ; Sargeant, Adrian . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:3:y:2006:i:1:p:9-15. Full description at Econpapers || Download paper | 3 |
| 40 | 2017 | Application of structural analysis for local development in the center region of Valle del Cauca, Colombia. (2017). Cruz-Caicedo, Luis Fernando ; Gonzalez-Cabo, Verena ; Moreno, Eugenio ; Burbano-Vallejo, Edy Lorena ; Murgueitio, Magdalida . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:3:d:10.1007_s12208-017-0173-3. Full description at Econpapers || Download paper | 2 |
| 41 | 2019 | Investigating antecedents of social innovation in public sector using a service ecosystem lens. (2019). Al-Nakeeb, Ahmed A ; Parahoo, Sanjai K. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:16:y:2019:i:2:d:10.1007_s12208-019-00229-z. Full description at Econpapers || Download paper | 2 |
| 42 | 2018 | How proof of previous donations influences compliance with a donation request: three field experiments. (2018). Gueguen, Nicolas ; Jacob, Celine ; Boulbry, Gaelle. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:1:d:10.1007_s12208-017-0187-x. Full description at Econpapers || Download paper | 2 |
| 43 | 2020 | Social innovation: a systematic literature review and future agenda research. (2020). Fernandes, Cristina I ; Adro, Francisco. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:1:d:10.1007_s12208-019-00241-3. Full description at Econpapers || Download paper | 2 |
| 44 | 2016 | University social responsibility as antecedent of studentsâ satisfaction. (2016). Vazquez, Jose Luis ; Aza, Carlota L ; Lanero, Ana . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:13:y:2016:i:2:d:10.1007_s12208-016-0157-8. Full description at Econpapers || Download paper | 2 |
| 45 | 2020 | How to turn lurkers into donors? A study of online social support interactions between nonprofit organizations and their followers. (2020). Li, Cong ; Hong, Cheng. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:4:d:10.1007_s12208-020-00255-2. Full description at Econpapers || Download paper | 2 |
| 46 | 2016 | Local e-government and user satisfaction with city portals â the citizensâ service preference perspective. (2016). Kurtz, Oliver Tuna ; Wirtz, Bernd W. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:13:y:2016:i:3:d:10.1007_s12208-015-0149-0. Full description at Econpapers || Download paper | 2 |
| 47 | 2021 | Integrating transactional and relationship marketing: a new approach to understanding destination loyalty. (2021). Alves, Helena ; Hernandez-Mogollon, Jose Manuel ; Di-Clemente, Elide ; Campon-Cerro, Ana Maria. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:18:y:2021:i:1:d:10.1007_s12208-020-00258-z. Full description at Econpapers || Download paper | 2 |
| 48 | Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention. (). Mainardes, Emerson ; Silva, Leonilde Conceio ; Junior, Lindemberg Costa ; Campagnaro, Arilda Magna. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v::y::i::d:10.1007_s12208-020-00251-6. Full description at Econpapers || Download paper | 2 | |
| 49 | 2019 | The post-Brexit donor: segmenting the UK charitable marketplace using political attitudes and national identity. (2019). Hart, David ; Robson, Andrew. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:16:y:2019:i:2:d:10.1007_s12208-019-00232-4. Full description at Econpapers || Download paper | 2 |
| 50 | 2020 | Consumer skepticism towards cause related marketing: exploring the consumer tendency to question from emerging market perspective. (2020). Kureshi, Sonal ; Thomas, Sujo. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:2:d:10.1007_s12208-020-00244-5. Full description at Econpapers || Download paper | 2 |
50 most relevant documents in this series (papers most cited in the last two years)
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2017 | Consumersâ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention. (2017). Gadhavi, Dharmesh D ; Shukla, Yupal S ; Patel, Jayesh D. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:1:d:10.1007_s12208-016-0151-1. Full description at Econpapers || Download paper | 13 |
| 2 | 2019 | Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm. (2019). Dhir, Sanjay ; Singh, Shiwangi. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:16:y:2019:i:2:d:10.1007_s12208-019-00233-3. Full description at Econpapers || Download paper | 12 |
| 3 | 2017 | Place branding & place marketing 1976â2016: A multidisciplinary literature review. (2017). Vuignier, Renaud. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:4:d:10.1007_s12208-017-0181-3. Full description at Econpapers || Download paper | 11 |
| 4 | 2016 | Place branding research: a thematic review and future research agenda. (2016). Acharya, Alok ; Rahman, Zillur. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:13:y:2016:i:3:d:10.1007_s12208-015-0150-7. Full description at Econpapers || Download paper | 8 |
| 5 | 2018 | Why Canadians give to charity: an extended theory of planned behaviour model. (2018). Rojas-Mendez, Jose ; Mittelman, Robert. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:2:d:10.1007_s12208-018-0197-3. Full description at Econpapers || Download paper | 7 |
| 6 | 2018 | Studentsâ perceptions of corporate social responsibility: evidences from a Portuguese higher education institution. (2018). Ferreira, Marisa R ; Teixeira, Ana ; Lima, Vanda ; Correia, Aldina. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:2:d:10.1007_s12208-018-0199-1. Full description at Econpapers || Download paper | 6 |
| 7 | 2017 | Conceptualizing social entrepreneurship: perspectives from the literature. (2017). Ferreira, Joao ; Alves, Helena ; Fernandes, Cristina I ; Peres-Ortiz, Marta . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:1:d:10.1007_s12208-016-0165-8. Full description at Econpapers || Download paper | 6 |
| 8 | 2017 | Does corporate social responsibility contribute to strengthen brand equity? An empirical study. (2017). Bhattacharya, Subhajit. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:4:d:10.1007_s12208-017-0185-z. Full description at Econpapers || Download paper | 5 |
| 9 | 2017 | Word-of-mouth in the health care sector: a literature analysis of the current state of research and future perspectives. (2017). Martin, Sebastian. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:1:d:10.1007_s12208-016-0154-y. Full description at Econpapers || Download paper | 5 |
| 10 | 2006 | Motivations to volunteer: The role of altruism. (2006). Burns, David ; Anderson, Cynthia ; Toncar, Mark ; Fawcett, Jeffrey ; Reid, Jane . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:3:y:2006:i:2:p:79-91. Full description at Econpapers || Download paper | 4 |
| 11 | 2008 | Determining the characteristics to profile the âgreenâ consumer: an exploratory approach. (2008). Raposo, Mário ; Arminda Finisterra do Paço, . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:5:y:2008:i:2:p:129-140. Full description at Econpapers || Download paper | 4 |
| 12 | 2017 | Brand authenticity, its conceptualization, and its relevance to nonprofit marketing. (2017). Akbar, Mohammad Muzahid ; Wymer, Walter. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:3:d:10.1007_s12208-017-0177-z. Full description at Econpapers || Download paper | 4 |
| 13 | 2018 | Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media. (2018). Casais, Beatriz ; Gomes, Rita Ferreira. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:4:d:10.1007_s12208-018-0215-5. Full description at Econpapers || Download paper | 4 |
| 14 | 2017 | The relevance of cause-related marketing to post-purchase guilt alleviation. (2017). Silva, Susana ; Martins, Carla Carvalho. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:4:d:10.1007_s12208-017-0183-1. Full description at Econpapers || Download paper | 4 |
| 15 | 2017 | Psychological distance and perceived consumer effectiveness in a cause-related marketing context. (2017). Basil, Debra Z ; Wiebe, Jeff ; Runte, Mary . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:2:d:10.1007_s12208-016-0170-y. Full description at Econpapers || Download paper | 4 |
| 16 | 2020 | Social innovation and social entrepreneurship: discovering origins, exploring current and future trends. (2020). Sebastio, Joo Renato ; Farinha, Luis ; Lopes, Joo ; Sampaio, Carlos. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:1:d:10.1007_s12208-020-00243-6. Full description at Econpapers || Download paper | 4 |
| 17 | 2020 | Marketing social marketing theory to practitioners. (2020). Cismaru, Magdalena ; Levit, Tatiana. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:2:d:10.1007_s12208-020-00245-4. Full description at Econpapers || Download paper | 3 |
| 18 | 2018 | Place branding: revealing the neglected role of agro food products. (2018). Leitão, João ; Lopes, Celso ; Rengifo-Gallego, Juan ; Leito, Joo. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:4:d:10.1007_s12208-018-0211-9. Full description at Econpapers || Download paper | 3 |
| 19 | 2018 | Consumer perceptions and corporate social responsibility: what we know so far. (2018). Alfakhri, Yazeed ; Nurunnabi, Mohammad. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:2:d:10.1007_s12208-018-0196-4. Full description at Econpapers || Download paper | 3 |
| 20 | 2006 | Why do managers give? Applying pro-social behaviour theory to understand firm giving. (2006). Valor, Carmen. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:3:y:2006:i:1:p:17-28. Full description at Econpapers || Download paper | 3 |
| 21 | 2009 | University marketing directorsâ views on the components of a university brand. (2009). Bennett, Roger ; Ali-Choudhury, Rehnuma ; Savani, Sharmila . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:6:y:2009:i:1:p:11-33. Full description at Econpapers || Download paper | 3 |
| 22 | 2018 | Fostering organizational change through co-production. Insights from an Italian experience. (2018). Vezzosi, Stefania ; Palumbo, Rocco ; Manna, Rosalba ; Annarumma, Carmela ; Landini, Alessandro ; Picciolli, Paola. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:3:d:10.1007_s12208-018-0205-7. Full description at Econpapers || Download paper | 3 |
| 23 | 2019 | Current students as university donors?: determinants in college studentsâ intentions to donate and share information about university crowdfunding efforts. (2019). Cho, Moonhee ; Childers, Courtney C ; Levenshus, Abbey B ; Lemon, Laura L. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:16:y:2019:i:1:d:10.1007_s12208-018-00217-9. Full description at Econpapers || Download paper | 3 |
| 24 | 2018 | Exploring the communication effects of message framing of smoking cessation advertising on smokersâ mental processes. (2018). Yang, Dong Jenn. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:3:d:10.1007_s12208-018-0201-y. Full description at Econpapers || Download paper | 2 |
| 25 | 2020 | Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention. (2020). Mainardes, Emerson ; Silva, Leonilde Conceio ; Junior, Lindemberg Costa ; Campagnaro, Arilda Magna. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:3:d:10.1007_s12208-020-00251-6. Full description at Econpapers || Download paper | 2 |
| 26 | 2005 | Consumer values and fair-trade beliefs, attitudes and buying behaviour. (2005). Pelsmacker, Patrick ; Mielants, Caroline ; Janssens, Wim . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:2:y:2005:i:2:p:50-69. Full description at Econpapers || Download paper | 2 |
| 27 | 2021 | Examining social capital and online social support links: a study in online health communities facing treatment uncertainty. (2021). Pinho, Jose Carlos ; Baptista, N ; Alves, Helena. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:18:y:2021:i:1:d:10.1007_s12208-020-00263-2. Full description at Econpapers || Download paper | 2 |
| 28 | 2018 | How proof of previous donations influences compliance with a donation request: three field experiments. (2018). Gueguen, Nicolas ; Jacob, Celine ; Boulbry, Gaelle. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:1:d:10.1007_s12208-017-0187-x. Full description at Econpapers || Download paper | 2 |
| 29 | 2006 | Experience and satisfaction of visitors to museums and cultural exhibitions. (2006). Rojas, Maria ; Camarero, Maria . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:3:y:2006:i:1:p:49-65. Full description at Econpapers || Download paper | 2 |
| 30 | 2020 | Web disclosure of institutional information in nonprofit organizations: an approach in Portuguese charities. (2020). Ferreira, Marisa R ; Carvalho, Amelia ; Lima, Sandra. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:1:d:10.1007_s12208-019-00235-1. Full description at Econpapers || Download paper | 2 |
| 31 | 2016 | University social responsibility: a student base analysis in Brazil. (2016). Mainardes, Emerson ; Sanchez-Hernandez, Isabel M. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:13:y:2016:i:2:d:10.1007_s12208-016-0158-7. Full description at Econpapers || Download paper | 2 |
| 32 | 2016 | University social responsibility as antecedent of studentsâ satisfaction. (2016). Vazquez, Jose Luis ; Aza, Carlota L ; Lanero, Ana . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:13:y:2016:i:2:d:10.1007_s12208-016-0157-8. Full description at Econpapers || Download paper | 2 |
| 33 | 2020 | How to turn lurkers into donors? A study of online social support interactions between nonprofit organizations and their followers. (2020). Li, Cong ; Hong, Cheng. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:4:d:10.1007_s12208-020-00255-2. Full description at Econpapers || Download paper | 2 |
| 34 | 2005 | Rural development strategies through rural tourism activities in romania: chance for an internal demand?. (2005). Georgiev, Ivan ; Naghiu, Alexandru ; Vazquez, Jose. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:2:y:2005:i:1:p:85-95. Full description at Econpapers || Download paper | 2 |
| 35 | 2019 | Investigating antecedents of social innovation in public sector using a service ecosystem lens. (2019). Al-Nakeeb, Ahmed A ; Parahoo, Sanjai K. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:16:y:2019:i:2:d:10.1007_s12208-019-00229-z. Full description at Econpapers || Download paper | 2 |
| 36 | 2019 | The post-Brexit donor: segmenting the UK charitable marketplace using political attitudes and national identity. (2019). Hart, David ; Robson, Andrew. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:16:y:2019:i:2:d:10.1007_s12208-019-00232-4. Full description at Econpapers || Download paper | 2 |
| 37 | 2016 | Consumer responses to CSR in Indian banking sector. (2016). Fatma, Mobin ; Rahman, Zillur. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:13:y:2016:i:3:d:10.1007_s12208-015-0146-3. Full description at Econpapers || Download paper | 2 |
| 38 | 2020 | Consumer skepticism towards cause related marketing: exploring the consumer tendency to question from emerging market perspective. (2020). Kureshi, Sonal ; Thomas, Sujo. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:2:d:10.1007_s12208-020-00244-5. Full description at Econpapers || Download paper | 2 |
| 39 | 2017 | Under blood pressure â differentiated versus undifferentiated marketing to increase blood donations. (2017). Boenigk, Silke ; Sundermann, Larissa M ; Willems, Jurgen. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:3:d:10.1007_s12208-017-0174-2. Full description at Econpapers || Download paper | 2 |
| 40 | 2018 | License to bully: rites of passage in higher education. (2018). Farhangmehr, Minoo ; SILVA, ANA CRISTINA ; Jalali, Marjan Sara. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:1:d:10.1007_s12208-017-0190-2. Full description at Econpapers || Download paper | 2 |
| 41 | 2018 | Increasing charitable donation intentions with preliminary importance ratings. (2018). James, Russell N. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:3:d:10.1007_s12208-018-0206-6. Full description at Econpapers || Download paper | 2 |
| 42 | Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention. (). Mainardes, Emerson ; Silva, Leonilde Conceio ; Junior, Lindemberg Costa ; Campagnaro, Arilda Magna. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v::y::i::d:10.1007_s12208-020-00251-6. Full description at Econpapers || Download paper | 2 | |
| 43 | 2020 | Social innovation: a systematic literature review and future agenda research. (2020). Fernandes, Cristina I ; Adro, Francisco. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:1:d:10.1007_s12208-019-00241-3. Full description at Econpapers || Download paper | 2 |
| 44 | 2021 | Integrating transactional and relationship marketing: a new approach to understanding destination loyalty. (2021). Alves, Helena ; Hernandez-Mogollon, Jose Manuel ; Di-Clemente, Elide ; Campon-Cerro, Ana Maria. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:18:y:2021:i:1:d:10.1007_s12208-020-00258-z. Full description at Econpapers || Download paper | 2 |
| 45 | 2016 | What motivates an individual to make donations of money and / or goods?. (2016). Mainardes, Emerson ; Pereira, Nivea Coelho ; Lasso, Sarah Venturim ; Laurett, Rozelia. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:13:y:2016:i:1:d:10.1007_s12208-015-0145-4. Full description at Econpapers || Download paper | 2 |
| 46 | 2017 | Evolution of a framework of co-creation in political marketing: select cases. (2017). Shree, Deep ; Kushwah, Shiksha ; Sagar, Mahim. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:4:d:10.1007_s12208-017-0182-2. Full description at Econpapers || Download paper | 2 |
Citing documents used to
compute impact factor: 24
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| 2021 | Small-Scale Sport Events as Place Branding Platforms: A Content Analysis of Osonaâs Projected Destination Image through Event-Related Pictures on Instagram. (2021). Junca, Albert ; Taberner, Isaac. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:21:p:12255-:d:673508. Full description at Econpapers || Download paper | |
| 2021 | A cross-cultural comparison of millennialsâ engagement with and donation to nonprofits: a hybrid U&G and TAM framework. (2021). Awad, Manar ; Florenthal, Bela. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:18:y:2021:i:4:d:10.1007_s12208-021-00292-5. Full description at Econpapers || Download paper | |
| 2021 | Investigating Web-Based Sustainability Reporting in Italian Public Universities in the Era of Covid-19. (2021). Sannino, Giuseppe ; Aversano, Natalia ; Nicolo, Giuseppe ; Polcini, Paolo Tartaglia. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:6:p:3468-:d:521319. Full description at Econpapers || Download paper | |
| 2021 | Promotion of Social Innovation through Fab Labs. The Case of ProteinLab UTEM in Chile. (2021). Arroyo-Vazquez, Monica ; Torres-Bustos, Hector ; Valenzuela-Zubiaur, Macarena ; Ferrer-Gisbert, Pablo. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:16:p:8790-:d:609504. Full description at Econpapers || Download paper | |
| 2021 | Exploring the Social Innovation Research Field Based on a Comprehensive Bibliometric Analysis. (2021). Szafraniec, Marek ; Ryszko, Adam ; Janik, Agnieszka. In: JOItmC. RePEc:gam:joitmc:v:7:y:2021:i:4:p:226-:d:674773. Full description at Econpapers || Download paper | |
| 2021 | How a nonprofit organization delivers online accountability through social media. (2021). Dewi, Miranti Kartika ; Amelia, Seyla Rizky. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:18:y:2021:i:3:d:10.1007_s12208-021-00274-7. Full description at Econpapers || Download paper | |
| 2021 | . Full description at Econpapers || Download paper | |
| 2021 | Psychological antecedents of consumer trust in CRM campaigns and donation intentions: The moderating role of creativity. (2021). Jadeja, Ashwin ; Thomas, Sujo. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001557. Full description at Econpapers || Download paper | |
| 2021 | The impact of scepticism in cause-related marketing campaigns on audiencesâ behavioural intentions with religiosity as a moderator. (2021). Deb, Madhurima . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:18:y:2021:i:3:d:10.1007_s12208-021-00278-3. Full description at Econpapers || Download paper | |
| 2021 | Effects of an Autonomy Support Intervention on the Involvement of Higher Education Students. (2021). Moreno-Murcia, Juan Antonio ; Huescar, Elisa ; Lozano-Jimenez, Jose Eduardo. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:9:p:5006-:d:546282. Full description at Econpapers || Download paper | |
| 2021 | Addressing complex social problems with a multi-environmental stakeholder coalition. (2021). Wymer, Walter. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:18:y:2021:i:3:d:10.1007_s12208-021-00279-2. Full description at Econpapers || Download paper | |
| 2021 | A Conceptual and Operational Review of the Negative Financial Health Terminology and Constructs. (2021). Cismaru, Magdalena ; Wuth, Amanda. In: International Business Research. RePEc:ibn:ibrjnl:v:14:y:2021:i:4:p:1. Full description at Econpapers || Download paper | |
| 2021 | How permeable to cause-related marketing are millennials?. (2021). Silva, Susana ; Costa, Susana ; Vlai, Boidar ; Lopes, Ana Filipa ; Duarte, Paulo. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:18:y:2021:i:3:d:10.1007_s12208-021-00276-5. Full description at Econpapers || Download paper | |
| 2021 | The Relationship of Corporate Social Responsibility on Digital Platforms, Electronic Word-of-Mouth, and Consumer-Company Identification: An Application of Social Identity Theory. (2021). OTERO, SUSANA ; Cherian, Jacob ; Ma, Rui ; Alvarez-Otero, Susana ; Hou, LI ; Sial, Muhammad Safdar ; Tsai, Wen-Hsien. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:9:p:4700-:d:541551. Full description at Econpapers || Download paper | |
| 2021 | Nonprofit marketing research: developing ideas for new studies. (2021). Wymer, Walter. In: SN Business & Economics. RePEc:spr:snbeco:v:1:y:2021:i:7:d:10.1007_s43546-021-00095-0. Full description at Econpapers || Download paper | |
| 2021 | Considerations Regarding Donation and Value Co-Creation in Times of COVID-19 Pandemic. (2021). Chevarria, Diego G ; Picinin, Claudia T ; Klafke, Renata. In: Global Journal of Flexible Systems Management. RePEc:spr:gjofsm:v:22:y:2021:i:4:d:10.1007_s40171-021-00282-w. Full description at Econpapers || Download paper | |
| 2021 | Thumbs down on âlikesâ? The impact of Facebook reactions on online consumersâ nonprofit engagement behavior. (2021). Han, Min Chung. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:18:y:2021:i:2:d:10.1007_s12208-020-00271-2. Full description at Econpapers || Download paper | |
| 2021 | Internal Corporate Social Responsibility for Sustainability. (2021). Garcia-Miguelez, Maria P ; Vazquez-Burguete, Jose Luis ; Sanchez-Hernandez, Isabel M ; Lanero-Carrizo, Ana. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:14:p:7920-:d:595087. Full description at Econpapers || Download paper | |
| 2021 | Social Innovation, Employee Value Cocreation, and Organizational Citizenship Behavior in a Sport-Related Social Enterprise: Mediating Effect of Corporate Social Responsibility. (2021). Lee, Chun-Shih ; Chou, Ya-Lun ; Chen, Chen-Yueh. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:22:p:12582-:d:679160. Full description at Econpapers || Download paper | |
| 2021 | Institutions, institutional quality, and international competitiveness: Review and examination of future research directions. (2021). Buitrago Rubiano, Ricardo ; Barbosa, Maria Ines. In: Journal of Business Research. RePEc:eee:jbrese:v:128:y:2021:i:c:p:423-435. Full description at Econpapers || Download paper | |
| 2021 | Linkages between Climate Change and Coastal Tourism: A Bibliometric Analysis. (2021). Goh, Hong Ching ; Chenoli, Sheeba Nettukandy ; Pathmanandakumar, Vyddiyaratnam. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:19:p:10830-:d:646372. Full description at Econpapers || Download paper | |
| 2021 | Modeling the effects of digital transformation in Indian manufacturing industry. (2021). Dhir, Sanjay ; Sharma, Meenakshi ; Singh, Shiwangi. In: Technology in Society. RePEc:eee:teinso:v:67:y:2021:i:c:s0160791x21002384. Full description at Econpapers || Download paper | |
| 2021 | The Trajectory of Two Decades of Global Journal of Flexible Systems Management and Flexibility Research: A Bibliometric Analysis. (2021). Sushil, ; Evans, Stuart ; Dhir, Sanjay ; Singh, Shiwangi. In: Global Journal of Flexible Systems Management. RePEc:spr:gjofsm:v:22:y:2021:i:4:d:10.1007_s40171-021-00286-6. Full description at Econpapers || Download paper | |
| 2021 | Impact of Big Data and Artificial Intelligence on Industry: Developing a Workforce Roadmap for a Data Driven Economy. (2021). Swartz, Ethne ; Brennan-Tonetta, Peggy ; Jain, Rashmi ; Johnson, Marina ; Hill, Chelsey ; Mamonov, Stanislav ; Paolini, Jessica ; Silver, Deborah . In: Global Journal of Flexible Systems Management. RePEc:spr:gjofsm:v:22:y:2021:i:3:d:10.1007_s40171-021-00272-y. Full description at Econpapers || Download paper |
Recent citations
Recent citations received in 2021
| Year | Citing document | |
|---|---|---|
| 2021 | DESTINATION MANAGEMENT ORGANIZATIONS: A SYSTEMATIZATION OF RECENT LITERATURE WITH A FOCUS ON NEW RESEARCH TRENDS. (2021). Dinu, Alexandra Cristina ; Triandafil, Adina Andra. In: Cactus - The tourism journal for research, education, culture and soul. RePEc:bum:cactus:v:3:y:2021:i:2:p:56-63. Full description at Econpapers || Download paper | |
| 2021 | The Future and Sustainability of Carpooling Practices. An Identification of Research Challenges. (2021). Pigalle, Eleonore ; Aguilera, Anne. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:21:p:11824-:d:665055. Full description at Econpapers || Download paper |
Recent citations received in 2020
| Year | Citing document | |
|---|---|---|
| 2020 | The Transparency of Czech Foundations. (2020). Jakub, Pejcal. In: NISPAcee Journal of Public Administration and Policy. RePEc:vrs:njopap:v:13:y:2020:i:1:p:157-188:n:7. Full description at Econpapers || Download paper | |
| 2020 | Social Enterprises in Structurally Weak Rural Regions: Innovative Troubleshooters in Action. Handbook for Practitioners. (2020). Novikova, Marina ; Kovanen, Sunna ; Hennebry, Barrai ; Christmann, Gabriela ; Chatzichristos, Georgios ; Baxter, Jamie Scott ; Umantseva, Anna ; van Twuijver, Mara ; Stoustrup, Sune W ; Olmedo, Lucas. In: IRS Dialog. RePEc:zbw:irsdia:62020. Full description at Econpapers || Download paper |
Recent citations received in 2019
| Year | Citing document | |
|---|---|---|
| 2019 | The Use of Social Digital Networks by NGDO from a Social Marketing Perspective. (2019). Mierteran-Franco, Juan Jose ; Galiano-Coronil, Araceli. In: Social Sciences. RePEc:gam:jscscx:v:8:y:2019:i:6:p:192-:d:240949. Full description at Econpapers || Download paper |
Recent citations received in 2018
| Year | Citing document | |
|---|---|---|
| 2018 | Corporate Propensity for Long-Term Donations to Non-Profit Organisations: An Exploratory Study in Portugal. (2018). Santos, Sara ; Casais, Beatriz. In: Social Sciences. RePEc:gam:jscscx:v:8:y:2018:i:1:p:2-:d:192746. Full description at Econpapers || Download paper | |
| 2018 | Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media. (2018). Casais, Beatriz ; Gomes, Rita Ferreira. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:4:d:10.1007_s12208-018-0215-5. Full description at Econpapers || Download paper |
10 most frequent citing series