GfK Marketing Intelligence Review / Sciendo
Citation Profile [Updated: 2023-01-07 21:26:51]
5 Years H Index
2
Impact Factor (IF)
0
5 Years IF
0.09
Data available in this
report
[Raw
data] [50 most cited papers]
[50 most relevant papers]
[cites used to compute IF]
[Recent
citations ][Frequent citing
series ] [more data in
EconPapers]
[
trace new citations] [Missing
citations? Add them now]
[Incorrect content? Let us
know]
Main indicators
Raw Data
| IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
| 2009 | 0 | 0.47 | 0 | 0 | 14 | 14 | 0 | 0 | 0 | 0 | 0 | 0 | 0.23 | |||||
| 2010 | 0 | 0.48 | 0 | 0 | 15 | 29 | 4 | 0 | 14 | 14 | 0 | 0 | 0.21 | |||||
| 2011 | 0.03 | 0.52 | 0.02 | 0.03 | 16 | 45 | 2 | 1 | 1 | 29 | 1 | 29 | 1 | 0 | 0 | 0.24 | ||
| 2012 | 0 | 0.51 | 0 | 0 | 15 | 60 | 1 | 1 | 31 | 45 | 0 | 0 | 0.22 | |||||
| 2013 | 0 | 0.56 | 0 | 0 | 20 | 80 | 0 | 1 | 31 | 60 | 0 | 0 | 0.24 | |||||
| 2014 | 0 | 0.55 | 0.01 | 0.01 | 18 | 98 | 0 | 1 | 2 | 35 | 80 | 1 | 0 | 0 | 0.23 | |||
| 2015 | 0 | 0.55 | 0.01 | 0.01 | 16 | 114 | 0 | 1 | 3 | 38 | 84 | 1 | 0 | 0 | 0.23 | |||
| 2016 | 0.03 | 0.53 | 0.03 | 0.02 | 17 | 131 | 4 | 4 | 7 | 34 | 1 | 85 | 2 | 0 | 0 | 0.21 | ||
| 2017 | 0.03 | 0.55 | 0.01 | 0.01 | 18 | 149 | 9 | 1 | 8 | 33 | 1 | 86 | 1 | 0 | 0 | 0.21 | ||
| 2018 | 0 | 0.57 | 0.03 | 0.01 | 19 | 168 | 0 | 5 | 13 | 35 | 89 | 1 | 0 | 0 | 0.24 |
| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
50 most cited documents in this series
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2017 | Digital Transformation and Value Creation: Sea Change Ahead. (2017). Srinivas, Reddy ; Werner, Reinartz . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:9:y:2017:i:1:p:10-17:n:2. Full description at Econpapers || Download paper | 7 |
| 2 | 2016 | Marketing and Data Science: Together the Future is Ours. (2016). Chintagunta, Pradeep ; John, Hauser ; Dominique, Hanssens ; Pradeep, Chintagunta . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:8:y:2016:i:2:p:18-23:n:2. Full description at Econpapers || Download paper | 2 |
| 3 | 2017 | Platform Business: From Resources to Relationships. (2017). Marshall, Van Alstyne ; Geoffrey, Parker . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:9:y:2017:i:1:p:24-29:n:4. Full description at Econpapers || Download paper | 2 |
| 4 | 2010 | My customers are better than yours! On Reporting Customer Equity. (2010). Skiera, Bernd ; Bernd, Skiera ; Thorsten, Wiesel ; Julian, Villanueva . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:2:y:2010:i:1:p:42-53:n:6. Full description at Econpapers || Download paper | 2 |
| 5 | 2009 | Implementing profitability through a customer lifetime value management framework. (2009). KUMAR, VIKAS ; Kumar V., ; Venkatesan R., ; Rajan B., . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:1:y:2009:i:2:p:32-43:n:5. Full description at Econpapers || Download paper | 1 |
| 6 | 2012 | Measuring Consumersââ¬â¢ Willingness to Pay. Which Method Fits Best?. (2012). Miller, Klaus ; Reto, Hofstetter ; John, Zhang Z. ; Miller Klaus M., ; Harley, Krohmer . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:4:y:2012:i:1:p:42-49:n:5. Full description at Econpapers || Download paper | 1 |
| 7 | 2017 | From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing. (2017). Werner, Reinartz ; Monika, Imschloss . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:9:y:2017:i:1:p:42-47:n:7. Full description at Econpapers || Download paper | 1 |
| 8 | 2010 | Trying Harder and Doing Worse: How Grocery Shoppers Track in-Store Spending. (2010). Pennings Joost M. E, ; Brian, Wansink ; Koert, van Ittersum . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:2:y:2010:i:2:p:50-51:n:7. Full description at Econpapers || Download paper | 1 |
| 9 | 2016 | Data, Data and Even More Data: Harvesting Insights From the Data Jungle. (2016). Skiera, Bernd ; Bernd, Skiera . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:8:y:2016:i:2:p:10-17:n:1. Full description at Econpapers || Download paper | 1 |
| 10 | 2018 | Amazing Machines and the Quest for Meaning in Consumption. (2018). Stefano, Puntoni. In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:10:y:2018:i:2:p:18-23:n:3. Full description at Econpapers || Download paper | 1 |
| 11 | 2012 | A Closer Look at Emotional Intelligence in Marketing Exchange. (2012). Hardesty David M., ; Shibin, Sheng ; Murtha Brian R., ; Blair, Kidwell . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:4:y:2012:i:1:p:24-31:n:3. Full description at Econpapers || Download paper | 1 |
| 12 | 2010 | Left Behind Expectations - How to Prevent CRM Implementations from Failing. (2010). Albers, S̮̦nke ; Sonke, Albers ; Goetz, Greve ; Becker Jan U., . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:2:y:2010:i:2:p:34-41:n:5. Full description at Econpapers || Download paper | 1 |
| 13 | 2016 | Challenging Competition with CSR: Going Beyond the Marketing Mix to Make a Difference. (2016). Shuili, DU ; Sankar, Sen . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:8:y:2016:i:1:p:18-23:n:3. Full description at Econpapers || Download paper | 1 |
| 14 | 2011 | Common ââ¬ÅWisdomââ¬Â Put to the Test: Sex in advertising ââ¬Â¦ only on Mars and not on Venus?. (2011). Dahl Darren W., ; Vohs Kathleen D., ; Jaideep, Sengupta . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:3:y:2011:i:1:p:54-57:n:8. Full description at Econpapers || Download paper | 1 |
| 15 | 2015 | The Long-Term ROI of TV Advertising in a Digital World. (2015). Guido, Modenbach ; Raimund, Wildner . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:7:y:2015:i:1:p:54-60:n:8. Full description at Econpapers || Download paper | 1 |
| 16 | 2011 | Preference Measurement with Conjoint Analysis. Overview of State-of-the-Art Approaches and Recent Developments. (2011). Felix, Eggers ; Henrik, Sattler . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:3:y:2011:i:1:p:36-47:n:5. Full description at Econpapers || Download paper | 1 |
| 17 | 2016 | Tell Me Where You Are and Iââ¬â¢ll Tell You What You Want: Using Location Data to Improve Marketing Decisions. (2016). Spann, Martin ; Stephan, Daurer ; Dominik, Molitor ; Martin, Spann . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:8:y:2016:i:2:p:30-37:n:4. Full description at Econpapers || Download paper | 1 |
| 18 | 2010 | Do you Want to Be my ââ¬Åfriendââ¬Â? MONETARY VALUE OF WORD-OF-MOUTH MARKETING IN ONLINE COMMUNITIES. (2010). Bucklin Randolph E., ; Michael, Trusov ; Koen, Pauwels . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:2:y:2010:i:1:p:26-33:n:4. Full description at Econpapers || Download paper | 1 |
| 19 | 2013 | If You Go, I Will Follow ââ¬Â¦ Social Effects on the Decision to Terminate a Service. (2013). Barak, Libai ; Irit, Nitzan . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:5:y:2013:i:2:p:40-45:n:7. Full description at Econpapers || Download paper | 1 |
| 20 | 2011 | How Social Network and Opinion Leaders Affect the Adoption of New Products. (2011). John, Eichert ; Bruce, West ; Van den Bulte Christophe, ; Raghuram, Iyengar . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:3:y:2011:i:1:p:16-25:n:3. Full description at Econpapers || Download paper | 1 |
50 most relevant documents in this series (papers most cited in the last two years)
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2017 | Digital Transformation and Value Creation: Sea Change Ahead. (2017). Srinivas, Reddy ; Werner, Reinartz . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:9:y:2017:i:1:p:10-17:n:2. Full description at Econpapers || Download paper | 7 |
| 2 | 2017 | Platform Business: From Resources to Relationships. (2017). Marshall, Van Alstyne ; Geoffrey, Parker . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:9:y:2017:i:1:p:24-29:n:4. Full description at Econpapers || Download paper | 2 |
Citing documents used to
compute impact factor:
| Year | Title |
|---|
Recent citations
10 most frequent citing series