Journal of Marketing Analytics / Palgrave Macmillan
Citation Profile [Updated: 2023-11-03 08:28:08]
5 Years H Index
7
Impact Factor (IF)
0.59
5 Years IF
0.69
Data available in this
report
[Raw
data] [50 most cited papers]
[50 most relevant papers]
[cites used to compute IF]
[Recent
citations ][Frequent citing
series ] [more data in
EconPapers]
[
trace new citations] [Missing
citations? Add them now]
[Incorrect content? Let us
know]
Main indicators
Raw Data
| IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII |
| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
50 most cited documents in this series
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2019 | Partial least squares structural equation modeling using SmartPLS: a software review. (2019). Cheah, Jun-Hwa ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00058-3. Full description at Econpapers || Download paper | 69 |
| 2 | 2019 | The state of marketing analytics in research and practice. (2019). Bendixen, Michael ; Krishen, Anjala ; Petrescu, Maria ; Iacobucci, Dawn. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00059-2. Full description at Econpapers || Download paper | 17 |
| 3 | 2020 | Cutoff criteria for overall model fit indexes in generalized structured component analysis. (2020). Ringle, Christian M ; Sarstedt, Marko ; Hwang, Heungsun ; Cho, Gyeongcheol. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00089-1. Full description at Econpapers || Download paper | 12 |
| 4 | 2020 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (2020). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 11 |
| 5 | 2017 | The world of analytics: interdisciplinary, inclusive, insightful, and influential. (2017). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0016-4. Full description at Econpapers || Download paper | 9 |
| 6 | 2017 | Marketing analytics: from practice to academia. (2017). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0019-1. Full description at Econpapers || Download paper | 9 |
| 7 | 2019 | Defining and measuring social customer-relationship management (CRM) capabilities. (2019). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:1:d:10.1057_s41270-018-0044-8. Full description at Econpapers || Download paper | 8 |
| 8 | 2020 | The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance. (2020). Boyer, Stefanie ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00087-3. Full description at Econpapers || Download paper | 6 |
| 9 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v::y::i::d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 6 | |
| 10 | 2016 | Aakerââ¬â¢s brand personality scale is not universal ââ¬â Explanation and reasons for bikes in India. (2016). Bishnoi, Vinod Kumar ; Kumar, Ajay. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:1:d:10.1057_jma.2016.3. Full description at Econpapers || Download paper | 5 |
| 11 | 2020 | Mediating effect of reasons on the relationship between altruism and green hotel patronage intention. (2020). Ngah, Abdul Hafaz ; Aziz, Norzalita Abd ; Tan, Ling Ling. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:1:d:10.1057_s41270-020-00067-7. Full description at Econpapers || Download paper | 5 |
| 12 | 2017 | Imbalanced customer classification for bank direct marketing. (2017). Marinakos, Georgios ; Daskalaki, Sophia . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0013-7. Full description at Econpapers || Download paper | 5 |
| 13 | 2019 | The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter. (2019). Tian, Wen ; Heldsinger, Natalie ; Clarke, Amelia ; Huang, Lei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00053-8. Full description at Econpapers || Download paper | 5 |
| 14 | 2022 | A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis. (2022). Kargina, Mariya ; Caputo, Andrea. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00142-7. Full description at Econpapers || Download paper | 5 |
| 15 | 2017 | Moderating effect of price perception on factors affecting attitude towards online shopping. (2017). Sarkar, Subhro ; Khare, Arpita. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0018-2. Full description at Econpapers || Download paper | 5 |
| 16 | 2021 | Influence of interpersonal competence on behavioral intention in social commerce through customer-perceived value. (2021). Hsiao, Ming-Hsiung. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00093-5. Full description at Econpapers || Download paper | 5 |
| 17 | 2020 | Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. (2020). Madero, Sergio ; Gonzalez, Beatriz ; Guerra, Eva ; Lopez, Alberto. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00085-5. Full description at Econpapers || Download paper | 5 |
| 18 | 2021 | BERT: a sentiment analysis odyssey. (2021). Mishra, Manit ; Alaparthi, Shivaji. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00109-8. Full description at Econpapers || Download paper | 4 |
| 19 | 2018 | Analyzing the analytics: data privacy concerns. (2018). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:2:d:10.1057_s41270-018-0034-x. Full description at Econpapers || Download paper | 4 |
| 20 | 2016 | Studying product diffusion based on market coverage. (2016). Anand, Adarsh ; A. H. S. Garmabaki, ; Bansal, Gunjan ; Agarwal, Mohini. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:4:d:10.1057_s41270-016-0005-z. Full description at Econpapers || Download paper | 4 |
| 21 | 2018 | Analyzing customer satisfaction in self-service technology adopted in airports. (2018). Yau, Hon Keung ; Yi, HO. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:1:d:10.1057_s41270-017-0026-2. Full description at Econpapers || Download paper | 4 |
| 22 | 2019 | Data-driven decision making: implementing analytics to transform academic culture. (2019). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00056-5. Full description at Econpapers || Download paper | 3 |
| 23 | 2018 | An analytical model that links customer-perceived value and competitive strategies. (2018). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0043-9. Full description at Econpapers || Download paper | 3 |
| 24 | 2018 | Customer retention in freemium applications. (2018). Ross, Nicholas . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0042-x. Full description at Econpapers || Download paper | 3 |
| 25 | 2018 | Item placement for questionnaire design for optimal reliability. (2018). Kachroo, Pushkin ; Kachen, Sheen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0039-5. Full description at Econpapers || Download paper | 3 |
| 26 | 2019 | Review of a proposed methodology for bibliometric and visualization analyses for organizations: application to the collaboration economy. (2019). Leblanc-Proulx, Sebastien ; Ertz, Myriam. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00052-9. Full description at Econpapers || Download paper | 3 |
| 27 | 2018 | Analytics from our scholarly closets: the connections between data, information, and knowledge. (2018). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:1:d:10.1057_s41270-018-0029-7. Full description at Econpapers || Download paper | 3 |
| 28 | 2019 | A systematic literature review of big data adoption in internationalization. (2019). Menvielle, William ; le Dinh, Thang ; Khoa, Nguyen Anh. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00054-7. Full description at Econpapers || Download paper | 3 |
| 29 | 2021 | Focusing on the quality and performance implications of marketing analytics. (2021). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:3:d:10.1057_s41270-021-00129-4. Full description at Econpapers || Download paper | 3 |
| 30 | 2017 | Marketing intelligence and customer relationships: empirical evidence from Jordanian banks. (2017). Al-Weshah, Ghazi A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0021-7. Full description at Econpapers || Download paper | 3 |
| 31 | 2021 | The choice of brand extension: the moderating role of brand loyalty on fit and brand familiarity. (2021). Fu, Wei ; Liang, Bei Chen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00100-9. Full description at Econpapers || Download paper | 3 |
| 32 | 2019 | Customer relationship management technology: bridging the gap between marketing education and practice. (2019). Ajjan, Haya ; Harrison, Dana E. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:4:d:10.1057_s41270-019-00063-6. Full description at Econpapers || Download paper | 3 |
| 33 | 2018 | Marketing analytics: delineating the field while welcoming crossover. (2018). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0046-6. Full description at Econpapers || Download paper | 3 |
| 34 | 2020 | The dilemma of social media algorithms and analytics. (2020). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00094-4. Full description at Econpapers || Download paper | 3 |
| 35 | 2020 | An exploration of sales forecasting: sales manager and salesperson perspectives. (2020). Wilson, Holton J ; Dingus, Rebecca ; Hoyle, Jeffrey A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00082-8. Full description at Econpapers || Download paper | 2 |
| 36 | 2019 | Establishing an automated brand index based on opinion mining: analysis of printed and social media. (2019). Harkonen, Janne ; Nuortimo, Kalle. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00060-9. Full description at Econpapers || Download paper | 2 |
| 37 | 2022 | Whatâs important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banksâ customers. (2022). Ringle, Christian M ; Schwaiger, Manfred ; Damberg, Svenja. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00147-2. Full description at Econpapers || Download paper | 2 |
| 38 | 2021 | Political marketing with data analytics. (2021). Comm, Clare L ; Ennis, D ; Dennis, . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00097-1. Full description at Econpapers || Download paper | 2 |
| 39 | 2020 | To what extent do conspicuous consumption and status consumption reinforce the effect of self-image congruence on emotional brand attachment? Evidence from the Kingdom of Saudi Arabia. (2020). Klabi, Fethi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00073-9. Full description at Econpapers || Download paper | 2 |
| 40 | 2016 | Assessing customer retention in B2C electronic commerce: an empirical study. (2016). Huang, Eugenia Y ; Tsui, Chia-Jung. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:4:d:10.1057_s41270-016-0007-x. Full description at Econpapers || Download paper | 2 |
| 41 | 2018 | Who searches where? A new car buyer study. (2018). Dehdashti, Yashar ; Namin, Aidin ; Ratchford, Brian T. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:2:d:10.1057_s41270-018-0033-y. Full description at Econpapers || Download paper | 2 |
| 42 | 2020 | The importance of high-quality data and analytics during the pandemic. (2020). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00079-3. Full description at Econpapers || Download paper | 2 |
| 43 | 2017 | Exploring the key drivers behind the adoption of mobile banking services. (2017). Nisar, Tahir M ; Prabhakar, Guru. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0023-5. Full description at Econpapers || Download paper | 2 |
| 44 | 2022 | Bayesian two-part multilevel model for longitudinal media use data. (2022). Blozis, Shelley A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-022-00172-9. Full description at Econpapers || Download paper | 2 |
| 45 | 2021 | Interdisciplinary research as methodologically and substantively creative. (2021). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-021-00108-9. Full description at Econpapers || Download paper | 2 |
| 46 | 2017 | Uncovering the paths to helpful reviews using fuzzy-set qualitative comparative analysis. (2017). Ahmad, Shimi Naurin . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0015-5. Full description at Econpapers || Download paper | 2 |
| 47 | 2022 | Consumer communications and current events: a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic. (2022). McCrary, Rachel ; Li, Jia. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00138-3. Full description at Econpapers || Download paper | 2 |
| 48 | 2021 | Predictors of online shopping in India: an empirical investigation. (2021). Tandon, Urvashi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00084-6. Full description at Econpapers || Download paper | 2 |
| 49 | 2022 | Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework. (2022). Villegas, Salvador G ; Vollrath, Matthew D. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-020-00098-0. Full description at Econpapers || Download paper | 2 |
| 50 | 2022 | Investigating the impact of psychological customer engagement on customer engagement behaviors: the moderating role of customer commitment. (2022). Gligor, Nichole ; Bozkurt, Siddik. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-021-00146-3. Full description at Econpapers || Download paper | 2 |
50 most relevant documents in this series (papers most cited in the last two years)
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2019 | Partial least squares structural equation modeling using SmartPLS: a software review. (2019). Cheah, Jun-Hwa ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00058-3. Full description at Econpapers || Download paper | 54 |
| 2 | 2019 | The state of marketing analytics in research and practice. (2019). Bendixen, Michael ; Krishen, Anjala ; Petrescu, Maria ; Iacobucci, Dawn. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00059-2. Full description at Econpapers || Download paper | 14 |
| 3 | 2020 | Cutoff criteria for overall model fit indexes in generalized structured component analysis. (2020). Ringle, Christian M ; Sarstedt, Marko ; Hwang, Heungsun ; Cho, Gyeongcheol. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00089-1. Full description at Econpapers || Download paper | 12 |
| 4 | 2020 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (2020). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 11 |
| 5 | 2019 | Defining and measuring social customer-relationship management (CRM) capabilities. (2019). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:1:d:10.1057_s41270-018-0044-8. Full description at Econpapers || Download paper | 6 |
| 6 | 2020 | The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance. (2020). Boyer, Stefanie ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00087-3. Full description at Econpapers || Download paper | 6 |
| 7 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v::y::i::d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 6 | |
| 8 | 2022 | A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis. (2022). Kargina, Mariya ; Caputo, Andrea. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00142-7. Full description at Econpapers || Download paper | 5 |
| 9 | 2021 | Influence of interpersonal competence on behavioral intention in social commerce through customer-perceived value. (2021). Hsiao, Ming-Hsiung. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00093-5. Full description at Econpapers || Download paper | 5 |
| 10 | 2020 | Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. (2020). Madero, Sergio ; Gonzalez, Beatriz ; Guerra, Eva ; Lopez, Alberto. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00085-5. Full description at Econpapers || Download paper | 5 |
| 11 | 2020 | Mediating effect of reasons on the relationship between altruism and green hotel patronage intention. (2020). Ngah, Abdul Hafaz ; Aziz, Norzalita Abd ; Tan, Ling Ling. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:1:d:10.1057_s41270-020-00067-7. Full description at Econpapers || Download paper | 5 |
| 12 | 2017 | Imbalanced customer classification for bank direct marketing. (2017). Marinakos, Georgios ; Daskalaki, Sophia . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0013-7. Full description at Econpapers || Download paper | 5 |
| 13 | 2017 | The world of analytics: interdisciplinary, inclusive, insightful, and influential. (2017). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0016-4. Full description at Econpapers || Download paper | 5 |
| 14 | 2021 | BERT: a sentiment analysis odyssey. (2021). Mishra, Manit ; Alaparthi, Shivaji. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00109-8. Full description at Econpapers || Download paper | 4 |
| 15 | 2019 | The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter. (2019). Tian, Wen ; Heldsinger, Natalie ; Clarke, Amelia ; Huang, Lei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00053-8. Full description at Econpapers || Download paper | 4 |
| 16 | 2017 | Moderating effect of price perception on factors affecting attitude towards online shopping. (2017). Sarkar, Subhro ; Khare, Arpita. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0018-2. Full description at Econpapers || Download paper | 4 |
| 17 | 2019 | A systematic literature review of big data adoption in internationalization. (2019). Menvielle, William ; le Dinh, Thang ; Khoa, Nguyen Anh. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00054-7. Full description at Econpapers || Download paper | 3 |
| 18 | 2020 | The dilemma of social media algorithms and analytics. (2020). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00094-4. Full description at Econpapers || Download paper | 3 |
| 19 | 2019 | Customer relationship management technology: bridging the gap between marketing education and practice. (2019). Ajjan, Haya ; Harrison, Dana E. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:4:d:10.1057_s41270-019-00063-6. Full description at Econpapers || Download paper | 3 |
| 20 | 2018 | Analyzing customer satisfaction in self-service technology adopted in airports. (2018). Yau, Hon Keung ; Yi, HO. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:1:d:10.1057_s41270-017-0026-2. Full description at Econpapers || Download paper | 3 |
| 21 | 2021 | The choice of brand extension: the moderating role of brand loyalty on fit and brand familiarity. (2021). Fu, Wei ; Liang, Bei Chen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00100-9. Full description at Econpapers || Download paper | 3 |
| 22 | 2018 | Customer retention in freemium applications. (2018). Ross, Nicholas . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0042-x. Full description at Econpapers || Download paper | 3 |
| 23 | 2021 | Focusing on the quality and performance implications of marketing analytics. (2021). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:3:d:10.1057_s41270-021-00129-4. Full description at Econpapers || Download paper | 3 |
| 24 | 2017 | Marketing intelligence and customer relationships: empirical evidence from Jordanian banks. (2017). Al-Weshah, Ghazi A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0021-7. Full description at Econpapers || Download paper | 3 |
| 25 | 2019 | Loyalty management in durable consumer goods: trends in the influence of recommendation intention on repurchase intention by time after purchase. (2019). Kato, Takumi . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00050-x. Full description at Econpapers || Download paper | 2 |
| 26 | 2020 | To what extent do conspicuous consumption and status consumption reinforce the effect of self-image congruence on emotional brand attachment? Evidence from the Kingdom of Saudi Arabia. (2020). Klabi, Fethi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00073-9. Full description at Econpapers || Download paper | 2 |
| 27 | 2020 | An exploration of sales forecasting: sales manager and salesperson perspectives. (2020). Wilson, Holton J ; Dingus, Rebecca ; Hoyle, Jeffrey A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00082-8. Full description at Econpapers || Download paper | 2 |
| 28 | 2017 | Exploring the key drivers behind the adoption of mobile banking services. (2017). Nisar, Tahir M ; Prabhakar, Guru. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0023-5. Full description at Econpapers || Download paper | 2 |
| 29 | 2022 | Investigating the impact of psychological customer engagement on customer engagement behaviors: the moderating role of customer commitment. (2022). Gligor, Nichole ; Bozkurt, Siddik. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-021-00146-3. Full description at Econpapers || Download paper | 2 |
| 30 | 2022 | Reshaping the bank experience for GEN Z in France. (2022). Barreto, Tais ; ben Mrad, Selima ; Kaabachi, Souheila. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-022-00173-8. Full description at Econpapers || Download paper | 2 |
| 31 | 2018 | Who searches where? A new car buyer study. (2018). Dehdashti, Yashar ; Namin, Aidin ; Ratchford, Brian T. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:2:d:10.1057_s41270-018-0033-y. Full description at Econpapers || Download paper | 2 |
| 32 | 2017 | Marketing analytics: from practice to academia. (2017). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0019-1. Full description at Econpapers || Download paper | 2 |
| 33 | 2022 | Bayesian two-part multilevel model for longitudinal media use data. (2022). Blozis, Shelley A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-022-00172-9. Full description at Econpapers || Download paper | 2 |
| 34 | 2022 | Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework. (2022). Villegas, Salvador G ; Vollrath, Matthew D. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-020-00098-0. Full description at Econpapers || Download paper | 2 |
| 35 | 2020 | The importance of high-quality data and analytics during the pandemic. (2020). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00079-3. Full description at Econpapers || Download paper | 2 |
| 36 | 2021 | Predictors of online shopping in India: an empirical investigation. (2021). Tandon, Urvashi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00084-6. Full description at Econpapers || Download paper | 2 |
| 37 | 2018 | Marketing analytics: delineating the field while welcoming crossover. (2018). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0046-6. Full description at Econpapers || Download paper | 2 |
| 38 | 2021 | Interdisciplinary research as methodologically and substantively creative. (2021). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-021-00108-9. Full description at Econpapers || Download paper | 2 |
| 39 | 2018 | An analytical model that links customer-perceived value and competitive strategies. (2018). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0043-9. Full description at Econpapers || Download paper | 2 |
| 40 | 2021 | Political marketing with data analytics. (2021). Comm, Clare L ; Ennis, D ; Dennis, . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00097-1. Full description at Econpapers || Download paper | 2 |
| 41 | 2022 | Consumer communications and current events: a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic. (2022). McCrary, Rachel ; Li, Jia. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00138-3. Full description at Econpapers || Download paper | 2 |
| 42 | 2016 | Studying product diffusion based on market coverage. (2016). Anand, Adarsh ; A. H. S. Garmabaki, ; Bansal, Gunjan ; Agarwal, Mohini. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:4:d:10.1057_s41270-016-0005-z. Full description at Econpapers || Download paper | 2 |
| 43 | 2022 | Whatâs important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banksâ customers. (2022). Ringle, Christian M ; Schwaiger, Manfred ; Damberg, Svenja. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00147-2. Full description at Econpapers || Download paper | 2 |
Citing documents used to
compute impact factor: 33
| Year | Title | |
|---|---|---|
| 2022 | Consumers choice behavior: An interactive effect of expected eudaimonic well?being and green altruism. (2022). Paul, Justin ; Mansoor, Mahnaz. In: Business Strategy and the Environment. RePEc:bla:bstrat:v:31:y:2022:i:1:p:94-109. Full description at Econpapers || Download paper | |
| 2022 | Exploring Recreationist-Environment Fit Hospitality Experiences of Green Hotels in China. (2022). Yu, Jing. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:3:p:1850-:d:743039. Full description at Econpapers || Download paper | |
| 2022 | Examining the role of receptivity to green communication, altruism and openness to change on young consumersââ¬â¢ intention to purchase green apparel: A multi-analytical approach. (2022). Gangwar, Divya ; Srivastava, Smriti ; Mathur, Smriti ; Tewari, Alok. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:66:y:2022:i:c:s0969698922000315. Full description at Econpapers || Download paper | |
| 2022 | Determinants of the Intention to Adopt Digital-Only Banks in Malaysia: The Extension of Environmental Concern. (2022). Chakraborty, Ayon ; Alwadain, Ayed ; Hussin, Nazimah. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:17:p:11043-:d:906563. Full description at Econpapers || Download paper | |
| 2022 | Digitalization and its impact on contemporary marketing strategies and practices. (2022). Laszlo, Jozsa ; Fam, Kim-Shyan ; Memon, Mumtaz Ali ; Cheah, Jun-Hwa ; Cham, Tat-Huei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-022-00167-6. Full description at Econpapers || Download paper | |
| 2022 | Tendencias emergentes en la literatura sobre el compromiso del cliente: un análisis bibliométrico. (2022). Duque, Pedro. In: Estudios Gerenciales. RePEc:col:000129:020067. Full description at Econpapers || Download paper | |
| 2022 | A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis. (2022). Kargina, Mariya ; Caputo, Andrea. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00142-7. Full description at Econpapers || Download paper | |
| 2022 | Effect of COVID-19 on agricultural production and food security: A scientometric analysis. (2022). Ogundeji, Abiodun A ; Okolie, Collins C. In: Palgrave Communications. RePEc:pal:palcom:v:9:y:2022:i:1:d:10.1057_s41599-022-01080-0. Full description at Econpapers || Download paper | |
| 2022 | Decision Support Systems for Managing Construction Projects: A Scientific Evolution Analysis. (2022). Jajac, Nika ; Marovi, Ivan ; Galjani, Kristina. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:9:p:4977-:d:798648. Full description at Econpapers || Download paper | |
| 2022 | Institutions and Firmsâ Performance: A Bibliometric Analysis and Future Research Avenues. (2022). Reis, Nuno Rosa ; Carvalho, Fernando ; Oliveira, Alexandre. In: Publications. RePEc:gam:jpubli:v:10:y:2022:i:1:p:8-:d:751750. Full description at Econpapers || Download paper | |
| 2022 | . Full description at Econpapers || Download paper | |
| 2022 | In-home service consumption: A systematic review, integrative framework and future research agenda. (2022). Boukis, Achilleas ; Tsiotsou, Rodoula H. In: Journal of Business Research. RePEc:eee:jbrese:v:145:y:2022:i:c:p:49-64. Full description at Econpapers || Download paper | |
| 2022 | Analysis of Factors Affecting Product Sales with an Outlook toward Sale Forecasting in Cosmetic Industry using Statistical Methods. (2022). Noorossana, Rassoul ; Seifi, Farima ; Pazhuheian, Farhad ; Khajehzadeh, Mohammad ; Saeedi, Niloufar ; Asli, Ali. In: International Review of Management and Marketing. RePEc:eco:journ3:2022-06-6. Full description at Econpapers || Download paper | |
| 2022 | Usage intention model of mobile apps in membership application. (2022). Chueh, Hao-En ; Huang, Duen-Huang. In: Journal of Business Research. RePEc:eee:jbrese:v:139:y:2022:i:c:p:1255-1260. Full description at Econpapers || Download paper | |
| 2022 | The moderating effect of influencer on the causal map of mutual information, coproducer and customer value: a thematic analysis of messages posted by brand communities. (2022). Piriyakul, Rapepun. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00124-9. Full description at Econpapers || Download paper | |
| 2022 | CRM Software Adoption by Small Enterprises. (2022). Bratu, Marian ; Orndaru, Andreea ; Ioniea, Daniela. In: Journal of Emerging Trends in Marketing and Management. RePEc:aes:jetimm:v:1:y:2022:i:1:p:189-199. Full description at Econpapers || Download paper | |
| 2022 | Sharing but caring: Location based mobile applications (LBMA) and privacy protection motivation. (2022). Rodriguez-Priego, Nuria ; Kitchen, Philip J ; Porcu, Lucia. In: Journal of Business Research. RePEc:eee:jbrese:v:140:y:2022:i:c:p:546-555. Full description at Econpapers || Download paper | |
| 2022 | Whatâs important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banksâ customers. (2022). Ringle, Christian M ; Schwaiger, Manfred ; Damberg, Svenja. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00147-2. Full description at Econpapers || Download paper | |
| 2022 | Adaptation of the Questionnaire on Teacher Interaction in Tunisia: Teaching Strategies to Promote Sustainable Education in Schools. (2022). Chotrane, Sabri Gaied ; Guelmami, Noomen ; Boukari, Samia ; Khalifa, Riadh ; Muscella, Antonella ; Khemiri, Aymen ; Bouzid, Sami. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:5:p:2489-:d:755347. Full description at Econpapers || Download paper | |
| 2022 | The Use of Partial Least Squares Structural Equation Modeling and Complementary Methods in International Management Research. (2022). Gudergan, Siegfried P ; Ringle, Christian M ; Hauff, Sven ; Richter, Nicole F. In: Management International Review. RePEc:spr:manint:v:62:y:2022:i:4:d:10.1007_s11575-022-00475-0. Full description at Econpapers || Download paper | |
| 2022 | Integrated Generalized Structured Component Analysis: On the Use of Model Fit Criteria in International Management Research. (2022). Ringle, Christian M ; Sarstedt, Marko ; Choi, Younyoung ; Hwang, Heungsun ; Schlaegel, Christopher. In: Management International Review. RePEc:spr:manint:v:62:y:2022:i:4:d:10.1007_s11575-022-00479-w. Full description at Econpapers || Download paper | |
| 2022 | . Full description at Econpapers || Download paper | |
| 2022 | . Full description at Econpapers || Download paper | |
| 2022 | Setting the Relationship between Human-Centered Approaches and Usersâ Digital Well-being: A Review. (2022). Pinto, Patricia ; Saura, Jose Ramon ; Polanco-Diges, Leticia. In: Journal of Tourism, Sustainability and Well-being. RePEc:ris:jspord:1054. Full description at Econpapers || Download paper | |
| 2022 | Multi-criteria decision-making leveraged by text analytics and interviews with strategists. (2022). Correa, Juan Carlos ; Jaramillo, Gloria Patricia ; Perez, Jorge Ivan. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00125-8. Full description at Econpapers || Download paper | |
| 2022 | Investigating the impact of psychological customer engagement on customer engagement behaviors: the moderating role of customer commitment. (2022). Gligor, Nichole ; Bozkurt, Siddik. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-021-00146-3. Full description at Econpapers || Download paper | |
| 2022 | Predicting the Intention and Adoption of Mobile Shopping During the COVID-19 Lockdown in Malaysia. (2022). Alam, Syed Shah ; Hirwani, Wan Mohd ; Salameh, Anas A ; al Mamun, Abdullah ; Rahman, Muhammad Khalilur ; Yi, Xin. In: SAGE Open. RePEc:sae:sagope:v:12:y:2022:i:2:p:21582440221095012. Full description at Econpapers || Download paper | |
| 2022 | Artificial intelligence in marketing: a network analysis and future agenda. (2022). Korelo, Jose Carlos ; Alves, Helison Bertoli ; Schiessl, Djonata. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00143-6. Full description at Econpapers || Download paper | |
| 2022 | Green Marketing: Empirische Erkenntnisse zur Konsumentenwahrnehmung von Ãkologie-orientierten Repositionierungsversuchen etablierter Marken. (2022). Hesse, Andreas. In: Wissenschaftliche Schriften des Fachbereichs Wirtschaftswissenschaften. RePEc:zbw:hkowis:362022. Full description at Econpapers || Download paper | |
| 2022 | Practices of brand extensions and how consumers respond to FMCG giantsâ greening attempts. (2022). Frank, Sarah ; Claren, Saskia ; Bundgen, Karolin ; Hesse, Andreas. In: Journal of Brand Management. RePEc:pal:jobman:v:29:y:2022:i:6:d:10.1057_s41262-022-00274-w. Full description at Econpapers || Download paper | |
| 2022 | Co-creating transformative value in marketing analytics. (2022). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-022-00159-6. Full description at Econpapers || Download paper | |
| 2022 | Measuring Online Public Opinion for Decision Making: Application of Deep Learning on Political Context. (2022). Chung, Chung Joo ; Kim, Dae Sik ; Eom, Kihong. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:7:p:4113-:d:783397. Full description at Econpapers || Download paper | |
| 2022 | Consumer communications and current events: a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic. (2022). McCrary, Rachel ; Li, Jia. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00138-3. Full description at Econpapers || Download paper |
Recent citations
Recent citations received in 2022
| Year | Citing document | |
|---|---|---|
| 2022 | . Full description at Econpapers || Download paper | |
| 2022 | Determinants of the Intention to Adopt Digital-Only Banks in Malaysia: The Extension of Environmental Concern. (2022). Chakraborty, Ayon ; Alwadain, Ayed ; Hussin, Nazimah. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:17:p:11043-:d:906563. Full description at Econpapers || Download paper | |
| 2022 | Digitalization and its impact on contemporary marketing strategies and practices. (2022). Laszlo, Jozsa ; Fam, Kim-Shyan ; Memon, Mumtaz Ali ; Cheah, Jun-Hwa ; Cham, Tat-Huei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-022-00167-6. Full description at Econpapers || Download paper | |
| 2022 | Is all academic service distributed equally?. (2022). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-022-00190-7. Full description at Econpapers || Download paper |
Recent citations received in 2021
| Year | Citing document | |
|---|---|---|
| 2021 | Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications. (2021). Silipo, Rosaria ; Ordenes, Francisco Villarroel. In: Journal of Business Research. RePEc:eee:jbrese:v:137:y:2021:i:c:p:393-410. Full description at Econpapers || Download paper | |
| 2021 | COVID-19 and Tourism: Analyzing the Effects of COVID-19 Statistics and Media Coverage on Attitudes toward Tourism. (2021). Baker, Carissa ; Ridderstaat, Jorge ; Godovykh, Maksim ; Fyall, Alan. In: Forecasting. RePEc:gam:jforec:v:3:y:2021:i:4:p:53-883:d:681511. Full description at Econpapers || Download paper | |
| 2021 | Image-mining: exploring the impact of video content on the success of crowdfunding. (2021). Ma, Zecong ; Palacios, Sergio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00133-8. Full description at Econpapers || Download paper |
Recent citations received in 2020
| Year | Citing document | |
|---|---|---|
| 2020 | . Full description at Econpapers || Download paper |
Recent citations received in 2019
| Year | Citing document | |
|---|---|---|
| 2019 | How to specify, estimate, and validate higher-order constructs in PLS-SEM. (2019). Cheah, Jun-Hwa ; Hair, Joseph F ; Sarstedt, Marko ; Ringle, Christian M ; Becker, Jan-Michael . In: Australasian marketing journal. RePEc:eee:aumajo:v:27:y:2019:i:3:p:197-211. Full description at Econpapers || Download paper | |
| 2019 | . Full description at Econpapers || Download paper | |
| 2019 | Organizational Learning and Corporate Social Responsibility Drivers of Performance in SMEs in Northwestern Mexico. (2019). Ramos-Escobar, Elva Alicia ; Gallardo-Vazquez, Dolores ; Valdez-Juarez, Luis Enrique. In: Sustainability. RePEc:gam:jsusta:v:11:y:2019:i:20:p:5655-:d:276201. Full description at Econpapers || Download paper | |
| 2019 | Data-driven decision making: implementing analytics to transform academic culture. (2019). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00056-5. Full description at Econpapers || Download paper | |
| 2019 | Establishing an automated brand index based on opinion mining: analysis of printed and social media. (2019). Harkonen, Janne ; Nuortimo, Kalle. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00060-9. Full description at Econpapers || Download paper | |
| 2019 | Software and data in analytics: lending theory to practice. (2019). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00061-8. Full description at Econpapers || Download paper | |
| 2019 | (Ir)Rationality of decisions in business research and practice: introduction to the special issue. (2019). Gehrig, Thomas ; Dilger, Alexander ; Sarstedt, Marko. In: Business Research. RePEc:spr:busres:v:12:y:2019:i:1:d:10.1007_s40685-019-0099-1. Full description at Econpapers || Download paper | |
| 2019 | Linking CRM capabilities to business performance: a comparison within markets and between products. (2019). Dutu, Cristian ; Daniela-Liliana, Tuleu ; Simona-Mihaela, Trif. In: Management & Marketing. RePEc:vrs:manmar:v:14:y:2019:i:3:p:292-303:n:3. Full description at Econpapers || Download paper |
10 most frequent citing series