Holistic Marketing Management Journal / Holistic Marketing Management
Citation Profile [Updated: 2024-12-09 13:41:37]
5 Years H Index
2
Impact Factor (IF)
0.04
5 Years IF
0.02
Data available in this
report
[Raw
data] [50 most cited papers]
[50 most relevant papers]
[cites used to compute IF]
[Recent
citations ][Frequent citing
series ] [more data in
EconPapers]
[
trace new citations] [Missing
citations? Add them now]
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Main indicators
Raw Data
| IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
| 2011 | 0 | 0.52 | 0.02 | 0 | 42 | 42 | 4 | 1 | 1 | 0 | 0 | 0 | 1 | 0.02 | 0.24 | |||
| 2012 | 0 | 0.52 | 0.01 | 0 | 39 | 81 | 4 | 1 | 2 | 42 | 42 | 1 | 100 | 1 | 0.03 | 0.22 | ||
| 2013 | 0.01 | 0.56 | 0.01 | 0.01 | 12 | 93 | 0 | 1 | 3 | 81 | 1 | 81 | 1 | 0 | 0 | 0.24 | ||
| 2014 | 0.02 | 0.55 | 0.01 | 0.01 | 38 | 131 | 1 | 1 | 4 | 51 | 1 | 93 | 1 | 0 | 0 | 0.23 | ||
| 2015 | 0.02 | 0.55 | 0.03 | 0.01 | 25 | 156 | 2 | 5 | 9 | 50 | 1 | 131 | 1 | 5 | 100 | 3 | 0.12 | 0.23 |
| 2016 | 0.02 | 0.53 | 0.02 | 0.01 | 13 | 169 | 1 | 4 | 13 | 63 | 1 | 156 | 1 | 4 | 100 | 1 | 0.08 | 0.21 |
| 2017 | 0 | 0.54 | 0.01 | 0.01 | 16 | 185 | 2 | 2 | 15 | 38 | 127 | 1 | 0 | 0 | 0.22 | |||
| 2018 | 0 | 0.55 | 0.01 | 0 | 13 | 198 | 0 | 1 | 16 | 29 | 104 | 1 | 100 | 0 | 0.23 | |||
| 2019 | 0 | 0.57 | 0.01 | 0 | 13 | 211 | 0 | 2 | 18 | 29 | 105 | 0 | 1 | 0.08 | 0.23 | |||
| 2020 | 0.04 | 0.68 | 0.04 | 0.04 | 13 | 224 | 4 | 8 | 26 | 26 | 1 | 80 | 3 | 6 | 75 | 3 | 0.23 | 0.32 |
| 2021 | 0.08 | 0.8 | 0.04 | 0.03 | 14 | 238 | 7 | 9 | 35 | 26 | 2 | 68 | 2 | 7 | 77.8 | 6 | 0.43 | 0.29 |
| 2022 | 0.04 | 0.84 | 0.02 | 0.01 | 13 | 251 | 3 | 4 | 39 | 27 | 1 | 69 | 1 | 3 | 75 | 2 | 0.15 | 0.25 |
| 2023 | 0.04 | 0.86 | 0.01 | 0.02 | 17 | 268 | 3 | 4 | 43 | 27 | 1 | 66 | 1 | 3 | 75 | 3 | 0.18 | 0.25 |
| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
50 most cited documents in this series
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2021 | Marketing 5.0, Society 5.0, Leading-Edge Technologies, New CX, and New Engagement Capacity within the Digital Transformation. (2021). Purcarea, Ioan-Matei. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:11:y:2021:i:1:p:35-53. Full description at Econpapers || Download paper | 3 |
| 2 | 2021 | Resilience and Strategic Risk Management, Reskilling Considering Skills Descriptions and Enabling Learning, Accelerating the Innovation Cycle. (2021). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:11:y:2021:i:2:p:04-08. Full description at Econpapers || Download paper | 2 |
| 3 | 2021 | Honoring building organizational resilience and driving value, impacting positively on society, showing respect. (2021). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:11:y:2021:i:1:p:04-08. Full description at Econpapers || Download paper | 2 |
| 4 | 2012 | STRATEGY MAIN COMPONENT OF THE STRATEGIC MANAGEMENT PROCESS, IN THE CONTEXT OF ORGANIZATIONS ADHERING TO THE KNOWLEDGE BASED MANAGEMENT. (2012). CRUCERU, Anca . In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:2:y:2012:i:4:p:38-42. Full description at Econpapers || Download paper | 1 |
| 5 | 2015 | Cultural entrepreneurship. The importance of developing cultural competences within the framework of resource mobilization. (2015). Purcarea, Irina. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:5:y:2015:i:4:p:15-21. Full description at Econpapers || Download paper | 1 |
| 6 | 2020 | Marketing transformation under the pressure of the new technologies and emotions impact on decision making. (2020). Purcarea, Ioan-Matei. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:10:y:2020:i:4:p:13-22. Full description at Econpapers || Download paper | 1 |
| 7 | 2022 | Brand as an Important Source of Power, and Risk Culture in Dealing with Organizationâs Most Pressing Issues. (2022). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:12:y:2022:i:4:p:04-10. Full description at Econpapers || Download paper | 1 |
| 8 | 2011 | QUALITY MANAGEMENT IN HIGHER EDUCATION INSTITUTIONS. (2011). Avram, Emanuela Maria . In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:1:y:2011:i:2:p:41-47. Full description at Econpapers || Download paper | 1 |
| 9 | 2015 | Marketing as a center of constant improvement and change. (2015). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:5:y:2015:i:1:p:30-39. Full description at Econpapers || Download paper | 1 |
| 10 | 2017 | Understanding Emotion and Connecting It to the Brand, and the Brand to Results. (2017). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:7:y:2017:i:4:p:04-09. Full description at Econpapers || Download paper | 1 |
| 11 | 2021 | Moving forward the frontiers of the feasible, considering marketingâs digital orchestrator role, and rethinking the marketing technology ecosystem. (2021). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:11:y:2021:i:3:p:04-10. Full description at Econpapers || Download paper | 1 |
| 12 | 2023 | Embracing AI-Driven Transformation as a Comprehensive Mindset, Better Serving Customers. (2023). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:13:y:2023:i:4:p:04-08. Full description at Econpapers || Download paper | 1 |
| 13 | 2012 | THE ROLE OF STRATEGY IN THE NEW ORGANIZATIONAL CONTEXT. (2012). CRUCERU, Anca . In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:2:y:2012:i:3:p:51-55. Full description at Econpapers || Download paper | 1 |
| 14 | 2015 | Reaching Travelers Through Digital Marketing Channels. (2015). Ratiu, Monica ; Purcarea, Ioan-Matei. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:5:y:2015:i:3:p:26-31. Full description at Econpapers || Download paper | 1 |
| 15 | 2020 | Restarting the internal processes of the companyâs receptive ecosystem, and managing complexity by better impacting organization based on the humanocratic management model. (2020). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:10:y:2020:i:4:p:04-07. Full description at Econpapers || Download paper | 1 |
| 16 | 2019 | The Real Need of Being Equipped with Food and Nutrition Education. (2019). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:9:y:2019:i:1:p:04-09. Full description at Econpapers || Download paper | 1 |
| 17 | 2022 | Marketing Strategy to Navigate the Current Uncertain Landscape, Advancing on the Path to the Next Frontier of Resilience. (2022). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:12:y:2022:i:3:p:04-07. Full description at Econpapers || Download paper | 1 |
| 18 | 2011 | HE STRATEGIC MARKETING PLAN- AN ESSENTIAL TOOL FOR ALL SMALL AND MEDIUM ENTERPRISES (SME). (2011). Negricea, Costel ; Edu, Tudor ; Dumitru, Nicoleta . In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:1:y:2011:i:2:p:31-40. Full description at Econpapers || Download paper | 1 |
| 19 | 2014 | A Review of the Different Marketing Opinions on Marketersââ¬â¢ Maturity and Challenges in the Second Half of 2014. (2014). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:4:y:2014:i:4:p:05-14. Full description at Econpapers || Download paper | 1 |
| 20 | 2016 | Engineering the Digital Transformation of Marketing. (2016). Purcarea, Ioan-Matei ; Negricea, Costel. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:6:y:2016:i:2:p:06-14. Full description at Econpapers || Download paper | 1 |
| 21 | 2023 | Rewriting the Rules, 17 Years from the Launch of RAU Marketing Initiative Regarding New Skill Sets. (2023). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:13:y:2023:i:3:p:04-10. Full description at Econpapers || Download paper | 1 |
| 22 | 2012 | INTERNAL COMMUNICATION - A PREREQUISITE FOR ORGANIZATIONAL EFFECTIVENESS. (2012). Stoica, Ivona ; Dumitru, Nicoleta Rossela . In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:2:y:2012:i:3:p:45-50. Full description at Econpapers || Download paper | 1 |
| 23 | 2015 | Rethinking the Business by Ensuring Marketing Transformation. (2015). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:5:y:2015:i:3:p:13-19. Full description at Econpapers || Download paper | 1 |
| 24 | 2020 | Adjusting to the New Reality on the Path to the Next Normal, Connecting to Customers, and Responding Appropriately to the Current Unprecedented Crisis. (2020). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:10:y:2020:i:3:p:04-08. Full description at Econpapers || Download paper | 1 |
| 25 | 2018 | Competing on CX in the Digital Age by Working Deep, Focusing on Valuable Digital Activities and a Digital Culture Strategy specific to the Human-Machine Partnership. (2018). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:8:y:2018:i:4:p:04-06. Full description at Econpapers || Download paper | 1 |
| 26 | 2022 | Agile Marketing and Empowered E-Commerce. (2022). Purcarea, Ioan-Matei. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:12:y:2022:i:1:p:15-25. Full description at Econpapers || Download paper | 1 |
| 27 | 2011 | THE FUTURES OF SMALL AND MEDIUM SIZED ENTERPRISES. (2011). ENUSI, Mariana . In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:1:y:2011:i:1:p:71-80. Full description at Econpapers || Download paper | 1 |
| 28 | 2014 | MARKETINGââ¬â¢ S CONTINUOUS RISE AND SHINE. (2014). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:4:y:2014:i:3:p:06-25. Full description at Econpapers || Download paper | 1 |
| 29 | 2016 | If the Founder gave us the ââ¬Åtextââ¬Â (1991-2008), now itââ¬â¢s time to supply the ââ¬Åcommentaryââ¬Â on it with friends and the academic family. (2016). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:6:y:2016:i:1:p:05-09. Full description at Econpapers || Download paper | 1 |
| 30 | 2023 | A New Revolution in Marketing and Sales or a Role Redefinition?. (2023). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:13:y:2023:i:2:p:04-08. Full description at Econpapers || Download paper | 1 |
| 31 | 2012 | MANAGEMENT AND TRUST DURING THE GLOBAL ECONOMIC CRISIS: THE CASE OF SERBIA. (2012). ZARIC, Sinisa ; BABIC, Vojislav . In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:2:y:2012:i:1:p:07-18. Full description at Econpapers || Download paper | 1 |
| 32 | 2015 | Digital Tourism on the Way to Digital Marketing Success. (2015). Ratiu, Monica ; Purcarea, Ioan-Matei. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:5:y:2015:i:2:p:30-37. Full description at Econpapers || Download paper | 1 |
| 33 | 2020 | Marketing Differentiators and the Corollary Mindset Shifts within the New Marketing. (2020). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:10:y:2020:i:1:p:36-50. Full description at Econpapers || Download paper | 1 |
| 34 | 2017 | CMOs at the confluence of AI, CX, and Growth. (2017). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:7:y:2017:i:4:p:37-48. Full description at Econpapers || Download paper | 1 |
| 35 | 2022 | Todayâs World, Living History, Conscious Experience, Institutional Response, Composable Business, Collaborative Interactions, and Fair Performance Management System. (2022). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:12:y:2022:i:1:p:04-09. Full description at Econpapers || Download paper | 1 |
| 36 | 2011 | BETWEN HOPE AND REALITY THE ROLE OF ROMANIAN UNIVERSITIES IN THE STUDENT EMPLOYER RELATIONSHIP. (2011). Negricea, Costel ; Edu, Tudor ; Dumitru, Nicoleta . In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:1:y:2011:i:1:p:52-59. Full description at Econpapers || Download paper | 1 |
| 37 | 2014 | How External Stakeholder Impact Project Management Success. (2014). RAMEL, Elodie . In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:4:y:2014:i:1:p:35-40. Full description at Econpapers || Download paper | 1 |
| 38 | 2015 | Organizing for digital marketing success in tourism. (2015). Purcarea, Ioan-Matei. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:5:y:2015:i:4:p:22-27. Full description at Econpapers || Download paper | 1 |
| 39 | 2023 | Disrupted and Reshaped Global Supply Chains, Marketing Performance, and Marketersâ New Tool ChatGPT and Its Competition. (2023). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:13:y:2023:i:1:p:04-11. Full description at Econpapers || Download paper | 1 |
| 40 | 2012 | Editorial: Managing change by changing management: Facing the challenge of making management more adaptable, innovative, inspiring, and accountable. (2012). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:2:y:2012:i:1:p:04-05. Full description at Econpapers || Download paper | 1 |
| 41 | 2015 | At the confluence of customer knowledge, delivery and engagement forming a challenging evolving delta of marketing, technology and management. (2015). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:5:y:2015:i:2:p:21-29. Full description at Econpapers || Download paper | 1 |
| 42 | 2020 | Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News. (2020). Purcarea, Ioan-Matei ; Negricea, Costel Iliuta. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:10:y:2020:i:1:p:11-26. Full description at Econpapers || Download paper | 1 |
| 43 | 2017 | Digital Marketers at the Intersection of Digital Transformation with CX. (2017). Purcarea, Ioan-Matei ; Negricea, Costel. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:7:y:2017:i:4:p:20-26. Full description at Econpapers || Download paper | 1 |
| 44 | 2021 | Digital Channels, Budgeting Decisions, and Marketing Metrics. (2021). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:11:y:2021:i:4:p:04-08. Full description at Econpapers || Download paper | 1 |
| 45 | 2011 | HOW TO KEEP LOYAL RELATIONSHIPS WITH SERVICE CUSTOMERS USING HOLISTIC MARKETING. (2011). Ratiu, Monica ; Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:1:y:2011:i:1:p:27-32. Full description at Econpapers || Download paper | 1 |
50 most relevant documents in this series (papers most cited in the last two years)
| # | Year | Title | Cited |
|---|
Citing documents used to
compute impact factor: 1
| Year | Title | |
|---|---|---|
| 2023 | Disrupted and Reshaped Global Supply Chains, Marketing Performance, and Marketersâ New Tool ChatGPT and Its Competition. (2023). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:13:y:2023:i:1:p:04-11. Full description at Econpapers || Download paper |
Recent citations
Recent citations received in 2023
| Year | Citing document | |
|---|---|---|
| 2023 | Rewriting the Rules, 17 Years from the Launch of RAU Marketing Initiative Regarding New Skill Sets. (2023). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:13:y:2023:i:3:p:04-10. Full description at Econpapers || Download paper | |
| 2023 | Embracing AI-Driven Transformation as a Comprehensive Mindset, Better Serving Customers. (2023). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:13:y:2023:i:4:p:04-08. Full description at Econpapers || Download paper | |
| 2023 | Retail Ongoing Reinvention at the Beginning of the New Era of Machine Knowledge Capital. (2023). Purcarea, Theodor. In: Romanian Distribution Committee Magazine. RePEc:rdc:journl:v:14:y:2023:i:1:p:5-9. Full description at Econpapers || Download paper |
Recent citations received in 2022
| Year | Citing document | |
|---|---|---|
| 2022 | On the Path to a Culture Transformation in the Era of Uncertainty, Progressing by Taking Responsibility for the Journey Orchestration. (2022). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:12:y:2022:i:2:p:04-09. Full description at Econpapers || Download paper | |
| 2022 | Brand as an Important Source of Power, and Risk Culture in Dealing with Organizationâs Most Pressing Issues. (2022). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:12:y:2022:i:4:p:04-10. Full description at Econpapers || Download paper |
Recent citations received in 2021
| Year | Citing document | |
|---|---|---|
| 2021 | Digital Marketing and Ecommerce in the Digital Neo-Economy, Discovering by Learning in the New Era of Innovation, and Re-engaging the Marketing Team. (2021). Purcarea, Ioan-Matei. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:11:y:2021:i:2:p:16-31. Full description at Econpapers || Download paper | |
| 2021 | Moving forward the frontiers of the feasible, considering marketingâs digital orchestrator role, and rethinking the marketing technology ecosystem. (2021). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:11:y:2021:i:3:p:04-10. Full description at Econpapers || Download paper | |
| 2021 | Digital Channels, Budgeting Decisions, and Marketing Metrics. (2021). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:11:y:2021:i:4:p:04-08. Full description at Econpapers || Download paper | |
| 2021 | Rethinking Strategic Planning for the Smart Phygital Future to Enable Resilience, Talent, Agility, and Improve Customer Experience. (2021). Purcarea, Theodor. In: Romanian Distribution Committee Magazine. RePEc:rdc:journl:v:12:y:2021:i:1:p:10-14. Full description at Econpapers || Download paper | |
| 2021 | E-Commerce Retailersâ Competition, Digital Technology and the Fast-Approaching Future of a New Standard Consisting of Cryptocurrencyâs Commercial Us. (2021). Purcarea, Ioan-Matei. In: Romanian Distribution Committee Magazine. RePEc:rdc:journl:v:12:y:2021:i:1:p:32-50. Full description at Econpapers || Download paper |
Recent citations received in 2020
| Year | Citing document | |
|---|---|---|
| 2020 | The Connection between Digital Marketing and Relevant Public Relations. The Brand Building Role of Digital Communication. (2020). Purcarea, Ioan-Matei ; Negricea, Costel Iliuta. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:10:y:2020:i:2:p:08-20. Full description at Econpapers || Download paper | |
| 2020 | Putting Radical Marketing into Practice Immediately, Keeping Agile and Adaptable. (2020). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:10:y:2020:i:2:p:32-43. Full description at Econpapers || Download paper | |
| 2020 | Restarting the internal processes of the companyâs receptive ecosystem, and managing complexity by better impacting organization based on the humanocratic management model. (2020). Purcarea, Theodor. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:10:y:2020:i:4:p:04-07. Full description at Econpapers || Download paper |
10 most frequent citing series