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Citation Profile [Updated: 2024-11-03 20:16:59]
5 Years H Index
11
Impact Factor (IF)
0.2
5 Years IF
0.3
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
1996 0 0.25 0 0 23 23 21 0 0 0 0 0 0.12
1997 0 0.25 0 0 18 41 12 0 23 23 0 0 0.11
1998 0 0.28 0 0 29 70 33 0 41 41 0 0 0.13
1999 0 0.31 0 0 7 77 0 0 47 70 0 0 0.15
2000 0 0.36 0 0 23 100 7 0 36 77 0 0 0.16
2001 0 0.39 0 0 11 111 3 0 30 100 0 0 0.17
2002 0 0.41 0.01 0 12 123 9 1 1 34 88 0 0 0.21
2003 0 0.44 0 0 17 140 5 1 23 82 0 0 0.22
2004 0 0.5 0.01 0.01 7 147 4 1 2 29 70 1 0 0 0.22
2005 0 0.51 0 0 10 157 8 2 24 70 0 0 0.24
2006 0 0.51 0 0 16 173 8 2 17 57 0 0 0.23
2007 0.04 0.46 0.03 0.02 8 181 0 5 7 26 1 62 1 0 0 0.2
2008 0 0.49 0 0 12 193 37 7 24 58 0 0 0.23
2009 0 0.48 0 0 10 203 50 1 8 20 53 0 0 0.24
2010 0 0.49 0.03 0 14 217 45 6 14 22 56 1 16.7 0 0.21
2011 0.04 0.52 0.03 0.05 11 228 42 7 21 24 1 60 3 0 0 0.24
2012 0 0.52 0.04 0.05 14 242 43 10 31 25 55 3 0 0 0.22
2013 0.04 0.56 0.07 0.08 12 254 38 17 48 25 1 61 5 0 0 0.24
2014 0.12 0.55 0.09 0.16 15 269 39 23 71 26 3 61 10 11 47.8 0 0.23
2015 0.11 0.55 0.05 0.09 14 283 43 13 84 27 3 66 6 2 15.4 0 0.23
2016 0.31 0.53 0.25 0.33 15 298 26 75 159 29 9 66 22 12 16 0 0.21
2017 0.07 0.54 0.16 0.16 18 316 44 50 209 29 2 70 11 16 32 2 0.11 0.22
2018 0.15 0.55 0.18 0.19 17 333 41 61 270 33 5 74 14 0 1 0.06 0.24
2019 0.34 0.57 0.26 0.25 16 349 21 90 360 35 12 79 20 1 1.1 1 0.06 0.23
2020 0.27 0.68 0.24 0.29 7 356 7 84 444 33 9 80 23 0 0 0.32
2021 0.22 0.81 0.18 0.23 14 370 6 65 509 23 5 73 17 0 0 0.3
2022 0.29 0.86 0.23 0.39 16 386 3 89 598 21 6 72 28 0 0 0.26
2023 0.2 0.92 0.13 0.3 14 400 1 53 651 30 6 70 21 0 0 0.27
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12013Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding. (2013). Watkins, Brandi A. ; Gonzenbach, William J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:1:p:15-33.

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23
22009Education as Service: The Understanding of University Experience Through the Service Logic. (2009). Irene C. L. Ng, ; Forbes, Jeannie ; Irene C. L. Ng, ; Irene C. L. Ng, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:38-64.

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20
32009Prospective Students Perceptions of University Brands: An Empirical Study. (2009). Ali-Choudhury, Rehnuma ; Bennett, Roger . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:85-107.

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18
42011Potential of the social media as instruments of higher education marketing: a segmentation study. (2011). Constantinides, Efthymios ; Marc C. Zinck Stagno, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:1:p:7-24.

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17
52018Co-creation in higher education: towards a conceptual model. (2018). Coates, Hamish ; Lodge, Jason ; Dollinger, Mollie. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:2:p:210-231.

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14
61998Student as Customer: Factors Affecting Satisfaction and Assessments of Institutional Quality. (1998). Browne, Beverly A. ; Kaldenberg, Dennis O.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1998:i:3:p:1-14.

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14
72010The influence of organizational image on college selection: what students seek in institutions of higher education. (2010). Pampaloni, Andrea M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:19-48.

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13
82015Student co-creation behavior in higher education: the role of satisfaction with the university experience. (2015). Elsharnouby, Tamer H. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:238-262.

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12
92008University Student Satisfaction: An Empirical Analysis. (2008). Christopher E. C. Gan, ; Kao, Tzu-Hui ; Clemes, Michael D.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:17:y:2008:i:2:p:292-325.

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12
102017Student satisfaction in higher education: a meta-analytic study. (2017). de Oliveira, Fernando ; da Silva, Gustavo ; Sampaio, Claudio Hoffmann ; Ladeira, Wagner Junior . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:1-18.

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11
112009Higher Education Institutions: Satisfaction and Loyalty among International Students. (2009). Paswan, Audhesh K. ; Ganesh, Gopala . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:65-84.

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11
122008Positioning in Market Space: The Evaluation of Swedish Universities Online Brand Personalities. (2008). Saheli-Sangari, Esmail ; Opoku, Robert A. ; Hultman, Magnus. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:18:y:2008:i:1:p:124-144.

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11
132016Students as customers in higher education: reframing the debate. (2016). Guilbault, Melodi. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:2:p:132-142.

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11
142010The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students. (2010). Carvalho, Sergio W.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:145-165.

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9
152014Identifying and analyzing touchpoints for building a higher education brand. (2014). Jacob, Isaac ; Yadav, Neha ; Khanna, Monica . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:122-143.

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9
162017Relationship quality in higher education marketing: the role of social media engagement. (2017). Clark, Melissa ; Scheuer, Cara-Lynn ; Fine, Monica B. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:40-58.

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9
171998University Image: The Benefits of Assessment and Modeling. (1998). Harless, Clayton ; Turrisi, Rob ; Landrum, Eric R.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:9:y:1998:i:1:p:53-68.

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8
182017Brand personality in higher education: anthropomorphized university marketing communications. (2017). Rutter, Richard ; Nadeau, John ; Lettice, Fiona. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:19-39.

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8
192012Students choice of universities in Germany: structure, factors and information sources used. (2012). Obermeit, Katrin . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:206-230.

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8
202014Does branding impact student recruitment: a critical evaluation. (2014). Bock, Dora E. ; Poole, Sonja Martin ; Joseph, Mathew . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:11-21.

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8
212015Factors contributing to university image: the postgraduate students points of view. (2015). Aghaz, Asal ; Sharifi, Maryam S ; Hashemi, Amin . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:1:p:104-126.

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7
222010A market segmentation approach for higher education based on rational and emotional factors. (2010). Pergelova, Albena ; Rialp, Josep ; Angulo, Fernando . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:1-17.

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7
232016How the source of word-of-mouth influences information processing in the formation of brand attitudes. (2016). Herold, Kristiina ; Sundqvist, Sanna ; Tarkiainen, Anssi. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:1:p:64-85.

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7
242014Do professors have customer-based brand equity?. (2014). Jillapalli, Ravi K.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:22-40.

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7
251996Rethinking Student Services: Assessing and Improving Service Quality. (1996). O'Connor, Edward J. ; Keaveney, Susan M. ; Zammuto, Raymond F.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:7:y:1996:i:1:p:45-70.

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7
262008SERVMO: A Measure for Service-Driven Market Orientation in Higher Education. (2008). Voon, B. H.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:17:y:2008:i:2:p:216-237.

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7
272011International student destination choice: the influence of home campus experience on the decision to consider branch campuses. (2011). Huisman, Jeroen ; Wilkins, Stephen. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:1:p:61-83.

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7
282012Modeling antecedents of student loyalty in higher education. (2012). Sampaio, Claudio Hoffmann ; Perin, Marcelo Gattermann . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:101-116.

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7
292018Marketing your university on social media: a content analysis of Facebook post types and formats. (2018). Shields, Alison B ; Peruta, Adam. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:2:p:175-191.

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7
302017Social media in higher education: understanding how colleges and universities use Facebook. (2017). Peruta, Adam ; Shields, Alison B. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:131-143.

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7
312010Contextual influences: building brand community in large and small colleges. (2010). Koenig, Harold F. ; McAlexander, Harry J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:69-84.

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7
322011Market heal thyself: the challenges of a free market in higher education. (2011). . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:2:p:115-132.

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7
332012Values education and student satisfaction: German business students perceptions of universities value influences. (2012). Moosmayer, Dirk C. ; Siems, Florian U.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:257-272.

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6
341996Graphical Representation of University Image: A Correspondence AnalysisJournal of Marketing for Higher Education. (1996). Shemwell, Donald J. ; Yavas, Ugar . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:7:y:1996:i:2:p:75-84.

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6
352005Factors Influencing International Students Choice of an Education Destination--A Correspondence Analysis. (2005). Taylor, Ruth ; Quintal, Vanessa ; Shanka, Tekle . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:15:y:2005:i:2:p:31-46.

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6
362017Engaging fans and the community in social media: interaction with institutions of higher education on Facebook. (2017). Brech, Felicitas M ; Ivens, Bjoern S ; Rauschnabel, Philipp A ; Vander, Brian A ; Messer, Uwe. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:112-130.

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6
372012Students trust, value and loyalty: evidence from higher education in Brazil. (2012). Sampaio, Claudio Hoffmann ; Perin, Marcelo Gattermann ; Kleinowski, Hamilton . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:83-100.

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6
382019Social media engagement and Chinese international student recruitment: understanding how UK HEIs use Weibo and WeChat. (2019). Zhu, Yimei . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:29:y:2019:i:2:p:173-190.

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5
392019Service quality enhancing student satisfaction in international programs of higher education institutions: a local student perspective. (2019). Sandmaung, Mukdashine ; Darawong, Chonlatis. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:29:y:2019:i:2:p:268-283.

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5
402015Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership. (2015). Sujchaphong, Narissara ; Melewar, T C ; Nguyen, Bang. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:204-237.

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5
412014Academic sell-out: how an obsession with metrics and rankings is damaging academia. (2014). Gruber, Thorsten . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:2:p:165-177.

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5
422013Factors influencing student satisfaction in universities in the Gulf region: does gender of students matter?. (2013). Harvey, Heather L. ; Parahoo, Sanjai K. ; Tamim, Rana M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:2:p:135-154.

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5
431997A Reconceptualization of the Marketing Mix: Using the 4 Cs to Improve Marketing Planning in Higher Education. (1997). Wasmer, D. J. ; Stevenson, Julie ; Williams, James R.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1997:i:2:p:29-35.

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5
442002Determinants of Awareness, Consideration, and Choice Set Size in University Choice. (2002). Brown, Jennifer ; Dawes, Philip L.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:12:y:2002:i:1:p:49-75.

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5
452012Institutional branding: a content analysis of public service announcements from American universities. (2012). Cavanagh, Kevin V. ; Clayton, Michael J. ; Hettche, Matt . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:182-205.

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5
462010Branding MBA programs: the use of target market desired outcomes for effective brand positioning. (2010). Nadeau, John ; Heslop, Louise A.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:85-117.

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5
472018Determinants for the commitment relationship maintenance between the alumni and the alma mater. (2018). Pedro, Ilda Maria ; Carrasqueira, Helder Brito ; Pereira, Luis Nobre. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:1:p:128-152.

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5
482015Export market orientation behavior of universities: the British scenario. (2015). Asaad, Yousra ; Cohen, Geraldine ; Melewar, T C. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:1:p:127-154.

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5
492018Mediating roles of emotion and experience in the stimulus-organism-response framework in higher education institutions. (2018). Goi, Mei-Teh ; Yunus, Norzita ; Kalidas, Vigneswari. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:1:p:90-112.

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5
502003Key Elements of a Successful Drive Toward Marketing Strategy Making. (2003). Cann, Cynthia W. ; George, Marie A.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:13:y:2003:i:1-2:p:1-15.

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4
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12018Co-creation in higher education: towards a conceptual model. (2018). Coates, Hamish ; Lodge, Jason ; Dollinger, Mollie. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:2:p:210-231.

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8
22008University Student Satisfaction: An Empirical Analysis. (2008). Christopher E. C. Gan, ; Kao, Tzu-Hui ; Clemes, Michael D.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:17:y:2008:i:2:p:292-325.

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6
32009Education as Service: The Understanding of University Experience Through the Service Logic. (2009). Irene C. L. Ng, ; Forbes, Jeannie ; Irene C. L. Ng, ; Irene C. L. Ng, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:38-64.

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5
42015Factors contributing to university image: the postgraduate students points of view. (2015). Aghaz, Asal ; Sharifi, Maryam S ; Hashemi, Amin . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:1:p:104-126.

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5
52017Social media in higher education: understanding how colleges and universities use Facebook. (2017). Peruta, Adam ; Shields, Alison B. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:131-143.

Full description at Econpapers || Download paper

5
62011Potential of the social media as instruments of higher education marketing: a segmentation study. (2011). Constantinides, Efthymios ; Marc C. Zinck Stagno, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:1:p:7-24.

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5
72019Social media engagement and Chinese international student recruitment: understanding how UK HEIs use Weibo and WeChat. (2019). Zhu, Yimei . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:29:y:2019:i:2:p:173-190.

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4
82015Student co-creation behavior in higher education: the role of satisfaction with the university experience. (2015). Elsharnouby, Tamer H. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:238-262.

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4
92017Student satisfaction in higher education: a meta-analytic study. (2017). de Oliveira, Fernando ; da Silva, Gustavo ; Sampaio, Claudio Hoffmann ; Ladeira, Wagner Junior . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:1-18.

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4
102016Students as customers in higher education: reframing the debate. (2016). Guilbault, Melodi. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:2:p:132-142.

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4
112019Service quality enhancing student satisfaction in international programs of higher education institutions: a local student perspective. (2019). Sandmaung, Mukdashine ; Darawong, Chonlatis. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:29:y:2019:i:2:p:268-283.

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4
122017Relationship quality in higher education marketing: the role of social media engagement. (2017). Clark, Melissa ; Scheuer, Cara-Lynn ; Fine, Monica B. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:40-58.

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4
132018Marketing your university on social media: a content analysis of Facebook post types and formats. (2018). Shields, Alison B ; Peruta, Adam. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:2:p:175-191.

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3
142017Contemporary thought in higher education marketing. (2017). Chapleo, Chris ; Osullivan, Helen. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:2:p:159-161.

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3
152014Does branding impact student recruitment: a critical evaluation. (2014). Bock, Dora E. ; Poole, Sonja Martin ; Joseph, Mathew . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:11-21.

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3
162013Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding. (2013). Watkins, Brandi A. ; Gonzenbach, William J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:1:p:15-33.

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3
172017Engaging fans and the community in social media: interaction with institutions of higher education on Facebook. (2017). Brech, Felicitas M ; Ivens, Bjoern S ; Rauschnabel, Philipp A ; Vander, Brian A ; Messer, Uwe. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:112-130.

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2
182019Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS’ brand loyalty. (2019). Vela, Marcelo Royo ; Salgado, Esperanza Garza. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:29:y:2019:i:1:p:102-120.

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2
192011International student destination choice: the influence of home campus experience on the decision to consider branch campuses. (2011). Huisman, Jeroen ; Wilkins, Stephen. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:1:p:61-83.

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2
202014Do professors have customer-based brand equity?. (2014). Jillapalli, Ravi K.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:22-40.

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2
212008Positioning in Market Space: The Evaluation of Swedish Universities Online Brand Personalities. (2008). Saheli-Sangari, Esmail ; Opoku, Robert A. ; Hultman, Magnus. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:18:y:2008:i:1:p:124-144.

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2
222018Mediating roles of emotion and experience in the stimulus-organism-response framework in higher education institutions. (2018). Goi, Mei-Teh ; Yunus, Norzita ; Kalidas, Vigneswari. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:1:p:90-112.

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2
232018Determinants for the commitment relationship maintenance between the alumni and the alma mater. (2018). Pedro, Ilda Maria ; Carrasqueira, Helder Brito ; Pereira, Luis Nobre. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:1:p:128-152.

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2
242016How the source of word-of-mouth influences information processing in the formation of brand attitudes. (2016). Herold, Kristiina ; Sundqvist, Sanna ; Tarkiainen, Anssi. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:1:p:64-85.

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2
252018Student-perceived organizational support and perceived employability in the marketing of higher education. (2018). Sallan, Jose M ; Fito, Angels ; Fusalba, Oriol R ; Simo, Pep ; Trullas, Irene. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:2:p:266-281.

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2
262018International brand alliances and co-branding: antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs. (2018). Wilkins, Stephen ; Heffernan, Troy ; Butt, Muhammad Mohsin. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:1:p:32-50.

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272009Prospective Students Perceptions of University Brands: An Empirical Study. (2009). Ali-Choudhury, Rehnuma ; Bennett, Roger . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:85-107.

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282019Hedonic and utilitarian value: the role of shared responsibility in higher education services. (2019). Krey, Nina ; Yaoyuneyong, Gallayanee ; Foster, Jamye ; Cao, Joanne T. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:29:y:2019:i:1:p:134-152.

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292012Modeling antecedents of student loyalty in higher education. (2012). Sampaio, Claudio Hoffmann ; Perin, Marcelo Gattermann . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:101-116.

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302017Considering the marketing of higher education: the role of student learning gain as a potential indicator of teaching quality. (2017). Polkinghorne, Martyn ; Taylor, Julia ; Roushan, Gelareh. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:2:p:213-232.

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312009Higher Education Institutions: Satisfaction and Loyalty among International Students. (2009). Paswan, Audhesh K. ; Ganesh, Gopala . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:65-84.

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322020What constitutes student–university brand relationship? Malaysian students’ perspective. (2020). Yakob, Siti Aisyah ; Yasin, Norjaya Mohd ; Hashim, Sharizal. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:30:y:2020:i:2:p:180-202.

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332017Brand personality in higher education: anthropomorphized university marketing communications. (2017). Rutter, Richard ; Nadeau, John ; Lettice, Fiona. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:19-39.

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342013Measuring consumer-based brand equity for Indian business schools. (2013). Sharma, Ashita Aggarwal ; Rao, Vithala R. ; Popli, Sapna . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:2:p:175-203.

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Citing documents used to compute impact factor: 6
YearTitle
2023In the name of the University: the choice to promote as a tool to influence decision-making. (2023). Gurrieri, Antonia Rosa ; Piper, Luigi ; Petruzzellis, Luca ; Duggento, Angela Maria. In: Quality & Quantity: International Journal of Methodology. RePEc:spr:qualqt:v:57:y:2023:i:4:d:10.1007_s11135-022-01475-w.

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2023Perceived service quality and student satisfaction in higher learning institutions in Tanzania. (2023). Krishnapillai, Gengeswari ; Chong, Yee-Lee ; Bwachele, Victor William. In: Palgrave Communications. RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-01913-6.

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2023Factors Determining Consumer Acceptance of NFC Mobile Payment: An Extended Mobile Technology Acceptance Model. (2023). Khan, Safeer Ullah ; Cao, Mei ; Zhang, Qingyu. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:4:p:3664-:d:1070941.

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2023How to Support Co-creation in Higher Education: The Validation of a Questionnaire. (2023). Audenaerde, Inge ; de Hei, Miranda. In: Higher Education Studies. RePEc:ibn:hesjnl:v:13:y:2023:i:3:p:54.

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2023Toward a new business model of retail industry: The role of brand experience and brand authenticity. (2023). Park, Yun-Na ; Hong, Eunpyo. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:74:y:2023:i:c:s096969892300173x.

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2023People Quality Measurement in Service Industry: A New Approach. (2023). Ojha, Ravindra ; Vrat, Prem ; Gupta, Nitin. In: Metamorphosis: A Journal of Management Research. RePEc:sae:metjou:v:22:y:2023:i:1:p:55-72.

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