Applied Marketing Analytics: The Peer-Reviewed Journal / Henry Stewart Publications
Citation Profile [Updated: 2025-11-20 18:08:17]
5 Years H Index
2
Impact Factor (IF)
0.05
5 Years IF
0.05
Data available in this
report
[Raw
data] [50 most cited papers]
[50 most relevant papers]
[cites used to compute IF]
[Recent
citations ][Frequent citing
series ] [more data in
EconPapers]
[
trace new citations] [Missing
citations? Add them now]
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Main indicators
Raw Data
| IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
| 2014 | 0 | 0.53 | 0 | 0 | 11 | 11 | 0 | 0 | 0 | 0 | 0 | 0 | 0.22 | |||||
| 2015 | 0 | 0.53 | 0 | 0 | 35 | 46 | 1 | 0 | 11 | 11 | 0 | 0 | 0.22 | |||||
| 2016 | 0 | 0.5 | 0 | 0 | 40 | 86 | 0 | 0 | 46 | 46 | 0 | 0 | 0.2 | |||||
| 2017 | 0 | 0.52 | 0 | 0 | 40 | 126 | 0 | 0 | 75 | 86 | 0 | 0 | 0.21 | |||||
| 2018 | 0 | 0.53 | 0 | 0 | 20 | 146 | 4 | 0 | 80 | 126 | 0 | 0 | 0.22 | |||||
| 2019 | 0 | 0.54 | 0 | 0 | 37 | 183 | 7 | 0 | 60 | 146 | 0 | 0 | 0.21 | |||||
| 2020 | 0.04 | 0.64 | 0.01 | 0.01 | 38 | 221 | 4 | 2 | 2 | 57 | 2 | 172 | 2 | 0 | 0 | 0.3 | ||
| 2021 | 0.01 | 0.74 | 0.01 | 0.01 | 40 | 261 | 3 | 2 | 4 | 75 | 1 | 175 | 2 | 0 | 0 | 0.27 | ||
| 2022 | 0 | 0.74 | 0.01 | 0.01 | 39 | 300 | 4 | 2 | 6 | 78 | 175 | 2 | 0 | 0 | 0.22 | |||
| 2023 | 0.04 | 0.7 | 0.04 | 0.05 | 43 | 343 | 8 | 14 | 20 | 79 | 3 | 174 | 8 | 0 | 2 | 0.05 | 0.2 | |
| 2024 | 0.05 | 0.82 | 0.03 | 0.05 | 35 | 378 | 1 | 12 | 32 | 82 | 4 | 197 | 10 | 0 | 1 | 0.03 | 0.24 |
| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
50 most cited documents in this series
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2018 | Conversational marketing: Creating compelling customer connections. (2018). Sotolongo, Nicholas ; Copulsky, Jonathan. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2018:v:4:i:1:p:6-21. Full description at Econpapers || Download paper | 4 |
| 2 | 2023 | To ChatGPT or not to ChatGPT: A note to marketing executives. (2023). Bughin, Jacques. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2023:v:9:i:2:p:110-116. Full description at Econpapers || Download paper | 2 |
| 3 | 2022 | Should you change your ad messaging or execution? It depends on brand age. (2022). Fisher, Robert ; Pauwels, Koen ; Antia, Kersi ; Sud, Bharat. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2022:v:8:i:1:p:43-54. Full description at Econpapers || Download paper | 2 |
| 4 | 2019 | Using weak supervision to scale the development of machine-learning models for social media-based marketing research. (2019). Cutler, Jennifer ; Culotta, Aron. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2019:v:5:i:2:p:159-169. Full description at Econpapers || Download paper | 2 |
| 5 | 2020 | Facebook and Pandoraâs box: How using Big Data and Artificial Intelligence in advertising resulted in housing discrimination. (2020). Khatry, Sarah. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2020:v:6:i:1:p:37-45. Full description at Econpapers || Download paper | 1 |
| 6 | 2022 | The effect of brand image, price, service, product quality and promotion on consumer buying decisions for car purchases: A case study of Bosowa Berlian Motor Inc. in Makassar. (2022). Yusuf, Yulia Yunita ; Said, Miah. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2022:v:7:i:3:p:260-275. Full description at Econpapers || Download paper | 1 |
| 7 | 2015 | Data storytelling: What it is and how it can be used to effectively communicate analysis results. (2015). Dykes, Brent. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2015:v:1:i:4:p:299-313. Full description at Econpapers || Download paper | 1 |
| 8 | 2019 | Predicting consumer personality traits in the sharing economy: The case of Airbnb. (2019). Acar, Murat ; Toker, Aysegul. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2019:v:5:i:1:p:83-96. Full description at Econpapers || Download paper | 1 |
| 9 | 2021 | Designing efficient assortments: A branch-and-bound method to optimise volume and satisfaction. (2021). Ramos, Thiago Graa ; Vriens, Marco ; Alves, Alessandro Martins. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2021:v:6:i:4:p:377-386. Full description at Econpapers || Download paper | 1 |
| 10 | 2022 | How businesses of any size can use AI in a digital marketing strategy. (2022). Broadhurst, Martin. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2022:v:8:i:2:p:122-132. Full description at Econpapers || Download paper | 1 |
| 11 | 2019 | Marketing analytics in the age of machine learning. (2019). Booth, David. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2019:v:4:i:3:p:214-221. Full description at Econpapers || Download paper | 1 |
| 12 | 2024 | The evolution of digital marketing in the era of AI. (2024). Cutler, Kelly. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2024:v:10:i:1:p:6-17. Full description at Econpapers || Download paper | 1 |
| 13 | 2020 | Leveraging machine learning to deepen customer insight. (2020). Abbas, Zain ; Merbis, Roland ; Motruk, Artur. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2020:v:5:i:4:p:304-311. Full description at Econpapers || Download paper | 1 |
| 14 | 2022 | Effective first-party data collection in a privacy-first world. (2022). Long, Lucas. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2022:v:7:i:3:p:202-210. Full description at Econpapers || Download paper | 1 |
| 15 | 2015 | Big Data analytics for transaction banking: The differentiator. (2015). , Carlo ; Majumdar, Anupam. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2015:v:1:i:2:p:175-185. Full description at Econpapers || Download paper | 1 |
| 16 | 2023 | ChatGPT and search engine optimisation: The future is here. (2023). Cutler, Kelly. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2023:v:9:i:1:p:8-22. Full description at Econpapers || Download paper | 1 |
| 17 | 2019 | Transforming the enterprise with applied artificial intelligence. (2019). Subramani, Santhosh. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2019:v:5:i:1:p:65-68. Full description at Econpapers || Download paper | 1 |
| 18 | 2021 | Pricing and proposition testing in subscription economies. (2021). Fosker, Natasha ; Cheung, Benny. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2021:v:6:i:3:p:211-220. Full description at Econpapers || Download paper | 1 |
| 19 | 2023 | Use cases of large language models in marketing analytics. (2023). Robbert, Katherine ; Wall, John ; Penn, Christopher. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2023:v:9:i:3:p:249-269. Full description at Econpapers || Download paper | 1 |
| 20 | 2020 | Using behavioural science to reduce opportunistic insurance fraud. (2020). Mitchell, Tim ; Cheung, Benny. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2020:v:5:i:4:p:294-303. Full description at Econpapers || Download paper | 1 |
| 21 | 2021 | Moving towards inferential attribution modelling in a world without third-party cookies. (2021). Kamena, Roger. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2021:v:7:i:2:p:122-130. Full description at Econpapers || Download paper | 1 |
| 22 | 2023 | A regional comparison of the skills sought by employers for entry-level data scientists, data analytics, business analytics, marketing analytics and digital analytics professionals. (2023). Stanton, Wilbur W ; D'Auria, Angela. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2023:v:8:i:4:p:367-388. Full description at Econpapers || Download paper | 1 |
| 23 | 2019 | What do we mean by marketing analytics?. (2019). , Unknown. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2019:v:5:i:1:p:4-5. Full description at Econpapers || Download paper | 1 |
| 24 | 2020 | Adapting the enterprise data lake architecture for marketing analytics. (2020). Kamena, Roger. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2020:v:6:i:1:p:65-72. Full description at Econpapers || Download paper | 1 |
| 25 | 2022 | The intuition behind machine learning in marketing: Linear TV attribution. (2022). Vinasco, Mario. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2022:v:8:i:1:p:37-42. Full description at Econpapers || Download paper | 1 |
| 26 | 2018 | Topic modelling for open-ended survey responses. (2018). Chen, Song ; Nelson, Nicole ; Vriens, Marco ; Vidden, Chad. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2018:v:4:i:1:p:53-62. Full description at Econpapers || Download paper | 1 |
| 27 | 2023 | What executives need to know about knowledge management, large language models and generative AI. (2023). Earley, Seth. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2023:v:9:i:3:p:215-229. Full description at Econpapers || Download paper | 1 |
| 28 | 2021 | From marketing to neuromarketing: Ethical considerations. (2021). Gallucci, Francesco ; Garofalo, Caterina. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2021:v:7:i:1:p:65-72. Full description at Econpapers || Download paper | 1 |
| 29 | 2023 | Upper funnel ad effectiveness and seasonality in consumer durable goods. (2023). Qin, Vivian ; Pauwels, Koen. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2023:v:8:i:4:p:345-352. Full description at Econpapers || Download paper | 1 |
| 30 | 2019 | Do conversational platforms represent the next big digital marketing opportunity?. (2019). Copulsky, Jonathan. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2019:v:4:i:4:p:311-316. Full description at Econpapers || Download paper | 1 |
| 31 | 2020 | Using event-based models for cross-device insights into the user journey. (2020). Alowaish, Mai. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2020:v:6:i:1:p:6-12. Full description at Econpapers || Download paper | 1 |
| 32 | 2022 | How much does digital advertising accelerate new product success?. (2022). Bagheri, Saeed R ; Knowles, Peter ; Netzer, Oded ; Pauwels, Koen ; Bertozzi, Giacomo ; Graham, Brett. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2022:v:7:i:4:p:318-328. Full description at Econpapers || Download paper | 1 |
| 33 | 2017 | Brand segmentation using implicit brand measures. (2017). Chen, Song ; Vriens, Marco ; Alves, Alessandro Martins. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2017:v:3:i:2:p:172-182. Full description at Econpapers || Download paper | 1 |
| 34 | 2023 | Web3 and marketing: The new frontier. (2023). Chicotsky, Brandon. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2023:v:9:i:2:p:182-194. Full description at Econpapers || Download paper | 1 |
| 35 | 2019 | The anatomy of successful digital transformation: The role of analytics. (2019). Deakin, Jonathan ; Bughin, Jacques ; Obeirne, Barbara. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2019:v:5:i:2:p:121-128. Full description at Econpapers || Download paper | 1 |
| 36 | 2021 | Planning for a cookie-less future: How browser and mobile privacy changes will impact marketing, targeting and analytics. (2021). Thomas, Ian. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2021:v:7:i:1:p:6-16. Full description at Econpapers || Download paper | 1 |
| 37 | 2023 | Data-driven influencer marketing strategy analysis and prediction based on social media and Google Analytics data. (2023). Tan, Yee Jia ; Purba, Kristo Radion. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2023:v:8:i:3:p:314-328. Full description at Econpapers || Download paper | 1 |
| 38 | 2019 | A foundation for building a data-driven culture. (2019). Krisch, Ulrike ; Wang, Shu. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2019:v:4:i:3:p:238-252. Full description at Econpapers || Download paper | 1 |
| 39 | 2024 | Eco-friendly FMCG products and premiumisation purchasing habits. (2024). Dessardo, Maurizio ; Faganel, Armand. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2024:v:9:i:4:p:375-386. Full description at Econpapers || Download paper | 1 |
50 most relevant documents in this series (papers most cited in the last two years)
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2022 | Should you change your ad messaging or execution? It depends on brand age. (2022). Fisher, Robert ; Pauwels, Koen ; Antia, Kersi ; Sud, Bharat. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2022:v:8:i:1:p:43-54. Full description at Econpapers || Download paper | 2 |
| 2 | 2023 | To ChatGPT or not to ChatGPT: A note to marketing executives. (2023). Bughin, Jacques. In: Applied Marketing Analytics: The Peer-Reviewed Journal. RePEc:aza:ama000:y:2023:v:9:i:2:p:110-116. Full description at Econpapers || Download paper | 2 |
Citing documents used to
compute impact factor: 4
| Year | Title | |
|---|---|---|
| 2024 | Data-driven budget allocation of retail media by ad product, funnel metric, and brand size. (2024). Qin, Vivian ; Pauwels, Koen ; Zhou, Bobby. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:2:d:10.1057_s41270-024-00294-2. Full description at Econpapers || Download paper | |
| 2024 | A scoping review of ChatGPT research in accounting and finance. (2024). Wang, Victor Xiaoqi ; Stratopoulos, Theophanis C ; Dong, Mengming Michael. In: International Journal of Accounting Information Systems. RePEc:eee:ijoais:v:55:y:2024:i:c:s1467089524000484. Full description at Econpapers || Download paper | |
| 2024 | What drives the corporate payoffs of using generative artificial intelligence?. (2024). Bughin, Jacques. In: Structural Change and Economic Dynamics. RePEc:eee:streco:v:71:y:2024:i:c:p:658-668. Full description at Econpapers || Download paper | |
| 2024 | Managing a ChatGPT-empowered workforce: Understanding its affordances and side effects. (2024). Huysman, Marleen ; Retkowsky, Jana ; Hafermalz, Ella. In: Business Horizons. RePEc:eee:bushor:v:67:y:2024:i:5:p:511-523. Full description at Econpapers || Download paper |
Recent citations
Recent citations received in 2024
| Year | Citing document | |
|---|---|---|
| 2024 | The Impact of Gamification on Slovenian Consumersâ Online Shopping. (2024). Rinar, Igor ; Paari, Filip ; Faganel, Armand. In: Administrative Sciences. RePEc:gam:jadmsc:v:14:y:2024:i:5:p:86-:d:1382950. Full description at Econpapers || Download paper |
Recent citations received in 2023
| Year | Citing document | |
|---|---|---|
| 2023 | Discovering Efficient Keywords ââ¬â An Exploratory Study on Comparing the Use of ChatGPT and Other Third-party Tools. (2023). Jiang, Pingjun. In: Journal of Emerging Trends in Marketing and Management. RePEc:aes:jetimm:v:1:y:2023:i:2:p:40-45. Full description at Econpapers || Download paper | |
| 2023 | Performing web analytics with Google Analytics 4: a platform review. (2023). McGuirk, Mike. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00244-4. Full description at Econpapers || Download paper |
Recent citations received in 2022
| Year | Citing document |
|---|
Recent citations received in 2021
| Year | Citing document |
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10 most frequent citing series