[Raw
data] [50 most cited papers]
[50 most relevant papers]
[cites used to compute IF]
[Recent
citations ][Frequent citing
series ] [more data in
EconPapers]
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| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2020 | From K-pop to Korean products: An investigation into the mediating effects of imitation and attitudes toward Korean culture and products. (2020). Zhang, Ruonan ; Kodzi, Papaa ; Bi, Nicky Chang ; Wasilewski, Klaudia ; McCurdy, Eiko ; Goodwin, Alana. In: Journal of Cultural Marketing Strategy. RePEc:aza:jcms00:y:2020:v:5:i:1:p:36-48. Full description at Econpapers || Download paper | 2 |
| 2 | 2015 | How culture drives cross-cultural advertising effectiveness: An interview with Dr Marieke de Mooij. (2015). de Mooij, Marieke ; Beniflah, Jake. In: Journal of Cultural Marketing Strategy. RePEc:aza:jcms00:y:2015:v:1:i:1:p:6-10. Full description at Econpapers || Download paper | 1 |
| 3 | 2023 | The role of generative pre-trained transformers (GPTs) in revolutionising digital marketing: A conceptual model. (2023). Sharma, Rahul. In: Journal of Cultural Marketing Strategy. RePEc:aza:jcms00:y:2023:v:8:i:1:p:80-92. Full description at Econpapers || Download paper | 1 |
| 4 | 2015 | Cultural marketing: Maximising business effectiveness in a multicultural world. (2015). de Mooij, Marieke. In: Journal of Cultural Marketing Strategy. RePEc:aza:jcms00:y:2015:v:1:i:1:p:11-18. Full description at Econpapers || Download paper | 1 |
| 5 | 2016 | Are future business professionals ready for multicultural marketing? An empirical investigation. (2016). Poole, Sonja Martin ; Garrett-Walker, J. In: Journal of Cultural Marketing Strategy. RePEc:aza:jcms00:y:2016:v:2:i:1:p:43-50. Full description at Econpapers || Download paper | 1 |
| 6 | 2024 | How artificial intelligence is transforming social media marketing: Analysing its potential and addressing concerns. (2024). Sharma, Rahul. In: Journal of Cultural Marketing Strategy. RePEc:aza:jcms00:y:2024:v:9:i:1:p:75-90. Full description at Econpapers || Download paper | 1 |
| 7 | 2016 | Beyond targeted advertising: Representing disenfranchised minorities in âinclusiveâ advertising. (2016). Han, Xiaoqi ; Tsai, Sunny Wanhsiu. In: Journal of Cultural Marketing Strategy. RePEc:aza:jcms00:y:2016:v:1:i:2:p:154-169. Full description at Econpapers || Download paper | 1 |
| 8 | 2024 | Marketingâs crystal ball: Where we are and where we could soon be with generative artificial intelligence in marketing. (2024). Jain, Pranjal. In: Journal of Cultural Marketing Strategy. RePEc:aza:jcms00:y:2024:v:8:i:2:p:134-150. Full description at Econpapers || Download paper | 1 |
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2020 | From K-pop to Korean products: An investigation into the mediating effects of imitation and attitudes toward Korean culture and products. (2020). Zhang, Ruonan ; Kodzi, Papaa ; Bi, Nicky Chang ; Wasilewski, Klaudia ; McCurdy, Eiko ; Goodwin, Alana. In: Journal of Cultural Marketing Strategy. RePEc:aza:jcms00:y:2020:v:5:i:1:p:36-48. Full description at Econpapers || Download paper | 2 |
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