International Journal of Internet Marketing and Advertising / Inderscience Enterprises Ltd
Citation Profile [Updated: 2025-11-20 18:08:17]
5 Years H Index
4
Impact Factor (IF)
0.27
5 Years IF
0.28
Data available in this
report
[Raw
data] [50 most cited papers]
[50 most relevant papers]
[cites used to compute IF]
[Recent
citations ][Frequent citing
series ] [more data in
EconPapers]
[
trace new citations] [Missing
citations? Add them now]
[Incorrect content? Let us
know]
Main indicators
Raw Data
| IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
| 2017 | 0 | 0.52 | 0 | 0 | 19 | 19 | 20 | 0 | 0 | 0 | 0 | 0 | 0.21 | |||||
| 2018 | 0.05 | 0.53 | 0.03 | 0.05 | 20 | 39 | 22 | 1 | 1 | 19 | 1 | 19 | 1 | 0 | 0 | 0.22 | ||
| 2019 | 0.08 | 0.54 | 0.05 | 0.08 | 20 | 59 | 16 | 3 | 4 | 39 | 3 | 39 | 3 | 0 | 0 | 0.21 | ||
| 2020 | 0.08 | 0.64 | 0.05 | 0.07 | 23 | 82 | 19 | 4 | 8 | 40 | 3 | 59 | 4 | 0 | 0 | 0.3 | ||
| 2021 | 0.21 | 0.74 | 0.17 | 0.22 | 27 | 109 | 23 | 18 | 26 | 43 | 9 | 82 | 18 | 0 | 0 | 0.27 | ||
| 2022 | 0.16 | 0.74 | 0.16 | 0.19 | 38 | 147 | 21 | 23 | 49 | 50 | 8 | 109 | 21 | 0 | 1 | 0.03 | 0.22 | |
| 2023 | 0.14 | 0.7 | 0.13 | 0.13 | 37 | 184 | 16 | 23 | 72 | 65 | 9 | 128 | 17 | 0 | 2 | 0.05 | 0.2 | |
| 2024 | 0.27 | 0.82 | 0.3 | 0.28 | 35 | 219 | 1 | 65 | 137 | 75 | 20 | 145 | 40 | 0 | 0 | 0.24 |
| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
50 most cited documents in this series
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2020 | Analysing the interrelationship between online reviews and sales: the role of review length and sentiment index in electronic markets. (2020). Aggarwal, Anu G. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:4:p:361-376. Full description at Econpapers || Download paper | 5 |
| 2 | 2019 | Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency. (2019). Dodoo, Naa Amponsah ; Wu, Linwan. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:13:y:2019:i:1:p:73-95. Full description at Econpapers || Download paper | 5 |
| 3 | 2022 | How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?. (2022). Ghouse, Suhail M ; Duffett, Rodney Graeme ; Chaudhary, Monica. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:16:y:2022:i:1/2:p:142-164. Full description at Econpapers || Download paper | 5 |
| 4 | 2017 | Competitive analysis of social media data in the banking industry. (2017). Afolabi, Ibukun Tolulope ; Ayo, Charles K ; Ezenwoke, Azubuike Ansalem . In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:3:p:183-201. Full description at Econpapers || Download paper | 4 |
| 5 | 2021 | Impact of social media influencers on customer engagement and brand perception. (2021). Jaitly, Rahul Chander ; Gautam, Omvir. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:2:p:220-242. Full description at Econpapers || Download paper | 4 |
| 6 | 2019 | Gamification in a servicescape context: a conceptual framework. (2019). Helmefalk, Miralem ; Marcusson, Leif. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:13:y:2019:i:1:p:22-46. Full description at Econpapers || Download paper | 4 |
| 7 | 2020 | The impact of corporate social responsibility and customer trust on the relationship between website information quality and customer loyalty in e-tailing context. (2020). Nguyen, Nam Hoai ; Hoang, Dung Phuong. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:3:p:215-235. Full description at Econpapers || Download paper | 3 |
| 8 | 2021 | Determinants of customer satisfaction and loyalty in e-commerce settings: an emerging economy perspective. (2021). Ganguli, Shirshendu ; Goutam, Doddahulugappa ; Gopalakrishna, B V. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:3:p:327-348. Full description at Econpapers || Download paper | 3 |
| 9 | 2017 | Effects of Twitter communication styles on consumers brand personality perceptions, attitudes and purchase intentions. (2017). Zhang, Xiaochen Angela . In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:2:p:158-182. Full description at Econpapers || Download paper | 3 |
| 10 | 2023 | Listen as much as you want: the antecedents of the engagement of podcast consumers. (2023). Rohden, Simoni F ; Tassinari, Gabriel ; Netto, Carla Freitas. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:1:p:82-97. Full description at Econpapers || Download paper | 3 |
| 11 | 2018 | Does freight insurance really work? Effect of freight insurance on consumers attitude in online shopping. (2018). Chen, Tong ; Ma, KE ; Zheng, Chundong. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:3:p:209-232. Full description at Econpapers || Download paper | 3 |
| 12 | 2021 | Attributes of Instagram influencers impacting consumer brand engagement. (2021). Thabethe, Thabile ; Duh, Helen Inseng. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:5/6:p:477-497. Full description at Econpapers || Download paper | 3 |
| 13 | 2018 | A quantitative examination of the factors that influence users perceptions of trust towards using mobile banking services. (2018). Abdrabbo, Tariq ; Hujran, Omar ; al Khasawneh, Mohammad Hamdi. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:2:p:181-207. Full description at Econpapers || Download paper | 3 |
| 14 | 2022 | Role of brand experience, brand trust and brand love in assessing brand loyalty: a study of fashion jewellery brands among women. (2022). Jaggi, Shamily ; Singh, Gursimranjit ; Nim, Dheeraj. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:17:y:2022:i:1/2:p:200-216. Full description at Econpapers || Download paper | 3 |
| 15 | 2019 | Engagement and brand loyalty through social capital in social media. (2019). Abuljadail, Mohammad ; Ha, Louisa. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:13:y:2019:i:3:p:197-217. Full description at Econpapers || Download paper | 3 |
| 16 | 2017 | Explaining older consumers low use of the internet. (2017). Shannon, Randall ; Thanasrivanitchai, Jul ; Moschis, George P. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:4:p:355-375. Full description at Econpapers || Download paper | 2 |
| 17 | 2022 | Factors of virtual influencer marketing influencing Generation Y consumers purchase intention in Malaysia. (2022). Yap, Yoong Ruey ; Ismail, Nurlida. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:17:y:2022:i:3/4:p:437-458. Full description at Econpapers || Download paper | 2 |
| 18 | 2018 | Investigating the segment specific preferences for hedonic and utilitarian online-shop characteristics: the case of German online wine shops. (2018). Zaworski, Lukas ; Habann, Frank ; Zerres, Christopher. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:3:p:255-269. Full description at Econpapers || Download paper | 2 |
| 19 | 2018 | Modelling antecedents of scepticism towards green advertising: evidence from India. (2018). Srivastava, Vibhava. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:2:p:105-121. Full description at Econpapers || Download paper | 2 |
| 20 | 2021 | How do people adopt information on social media? The role of e-WOM in revealing travel itineraries. (2021). Aksoy, Nilsah Cavdar ; Dagistanli, Hayri Sinan ; Kabadayi, Ebru Tumer ; Alan, Alev Kocak. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:5/6:p:550-569. Full description at Econpapers || Download paper | 2 |
| 21 | 2017 | The effects of privacy concerns, perceived risk and trust on online purchasing behaviour. (2017). Rita, Paulo ; Fortes, Nuno ; Pagani, Margherita. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:4:p:307-329. Full description at Econpapers || Download paper | 2 |
| 22 | 2018 | Impact of perceived social media marketing activities on brand and value consciousness: roles of usage, materialism and conspicuous consumption. (2018). Melewar, T C ; Nguyen, Bang ; Ismail, Ahmed Rageh. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:3:p:233-254. Full description at Econpapers || Download paper | 2 |
| 23 | 2020 | A typology of customer experience with social media branded content: a netnographic study. (2020). Hamzah, Zalfa Laili ; Mohd, Noor Akma ; Waqas, Muhammad. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:2:p:184-213. Full description at Econpapers || Download paper | 2 |
| 24 | 2021 | Online influencers: healthy food or fake news. (2021). da Costa, Renato Lopes ; Pereira, Leandro ; Santos, Jose Pedro ; Vasconcelos, Catarina ; Dias, Alvaro Lopes. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:2:p:149-175. Full description at Econpapers || Download paper | 2 |
| 25 | 2018 | The relevance of images in user-generated content: a mixed method study of when, and why, major brands retweet. (2018). Mortimer, Kathleen ; Somerfield, Kardi ; Evans, Geraint. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:4:p:340-357. Full description at Econpapers || Download paper | 2 |
| 26 | 2017 | CSR and CRM: the impact on purchase intentions. (2017). Overall, Jeffrey. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:3:p:252-270. Full description at Econpapers || Download paper | 2 |
| 27 | 2021 | Is this the beginning of the end for retail websites? A professional perspective. (2021). Moro, Sergio ; Ramos, Ricardo F ; Rita, Paulo. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:3:p:260-280. Full description at Econpapers || Download paper | 2 |
| 28 | 2023 | Research about persuasive effects of social media influencers as online opinion leaders 1990-2020: a review. (2023). Yang, Yang ; Ha, Louisa. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:2/3:p:220-241. Full description at Econpapers || Download paper | 2 |
| 29 | 2020 | User response to e-WOM in social networks: how to predict a content influence in Twitter. (2020). Dahka, Zohreh Yousefi ; Rouhani, Saeed ; Hajiheydari, Nastaran. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:1:p:91-111. Full description at Econpapers || Download paper | 2 |
| 30 | 2023 | Social media marketing and consumer behaviour in the new normal: the relationship between content and interaction. (2023). Erkan, Smail ; Mogaji, Emmanuel ; Il, Ebru. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:19:y:2023:i:3/4:p:328-349. Full description at Econpapers || Download paper | 2 |
| 31 | 2020 | Users awareness of native advertising from Instagram media publishers: the effects of Instagrams branded content tool on attitudes and behavioural intent. (2020). Iacobucci, Serena ; de Cicco, Roberta. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:1:p:71-90. Full description at Econpapers || Download paper | 2 |
| 32 | 2018 | Your comments are important to me! The impacts of online customer reviews in shopping websites. (2018). Erkan, Ismail ; Elwalda, Abdulaziz. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:1:p:1-18. Full description at Econpapers || Download paper | 2 |
| 33 | 2021 | Exploring cultural influences on mobile marketing acceptance. (2021). Jiang, Pingjun ; Pierce, Meghan. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:1:p:1-28. Full description at Econpapers || Download paper | 2 |
| 34 | 2023 | The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands. (2023). El-Deeb, Sara ; el Shayeb, Mirna. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:1:p:28-57. Full description at Econpapers || Download paper | 2 |
| 35 | 2021 | Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials. (2021). Duh, Helen Inseng. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:5/6:p:453-476. Full description at Econpapers || Download paper | 2 |
| 36 | 2018 | Online reviews and its impact on brand equity. (2018). Chakraborty, Uttam ; Bhat, Savita. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:2:p:159-180. Full description at Econpapers || Download paper | 2 |
| 37 | 2021 | The influence of influencer marketing on YouTube influencers. (2021). Burnaz, Sebnem ; Acikgoz, Fulya. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:2:p:201-219. Full description at Econpapers || Download paper | 2 |
| 38 | 2023 | Customer engagement: a systematic review and future research agenda. (2023). Deshwal, Pankaj ; Dangi, Hamendra K ; Kaur, Gurveen. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:2/3:p:148-180. Full description at Econpapers || Download paper | 2 |
| 39 | 2017 | Examining the role of relationship factors on eWOM effectiveness in social media. (2017). Kim, Jung A ; Lee, Chunsik. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:2:p:103-123. Full description at Econpapers || Download paper | 2 |
| 40 | 2020 | The role of retargeted advertisements in dealing with deflecting customers and its impact on the online buying process. (2020). Mohan, Geetha. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:4:p:417-432. Full description at Econpapers || Download paper | 1 |
| 41 | 2021 | Engagement and reactions of brand posts on brand fan pages in Facebook: an investigation of brand posts characteristics. (2021). Paltsoglou, Symeon ; Antoniadis, Ioannis ; Assimakopoulos, Costas. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:4:p:352-367. Full description at Econpapers || Download paper | 1 |
| 42 | 2023 | Why do people post Instagram Stories?. (2023). Taecharungroj, Viriya ; Keerakiatwong, Nutnicha ; Dopping, Jesper. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:4:p:410-428. Full description at Econpapers || Download paper | 1 |
| 43 | 2019 | Tracking content marketing performance using web analytics: tools, metrics, and data privacy implications. (2019). Maintz, Julia ; Zaumseil, Fabienne. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:13:y:2019:i:2:p:170-182. Full description at Econpapers || Download paper | 1 |
| 44 | 2022 | Exploring brand humanisation on SNSs: brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement. (2022). Kim, Jooyoung ; Kwon, Eun Sook. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:16:y:2022:i:3:p:203-229. Full description at Econpapers || Download paper | 1 |
| 45 | 2022 | Antecedents of trust and purchase intention in social commerce in Brazil. (2022). Pagan, Natalia Munari ; de Moura, Janaina ; Merlo, Edgard Monforte. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:17:y:2022:i:3/4:p:271-298. Full description at Econpapers || Download paper | 1 |
| 46 | 2021 | Fame and Envy 2.0 in luxury fashion influencer marketing on Instagram: comparison between mega-celebrities and micro-celebrities. (2021). Jin, Venus S ; Muqaddam, Aziz. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:2:p:176-200. Full description at Econpapers || Download paper | 1 |
| 47 | 2023 | Investigating factors affecting trust and purchase intention towards online websites: structural equation modelling approach. (2023). Dogra, Pallavi ; Kaushal, Arun. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:1:p:98-120. Full description at Econpapers || Download paper | 1 |
| 48 | 2018 | How avatars help enhancing self-image congruence. (2018). Dalgic, Tevfik ; Unal, Sevtap ; Akar, Ezgi. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:4:p:374-395. Full description at Econpapers || Download paper | 1 |
| 49 | 2023 | The role of audiences benign envy in influencer marketing. (2023). Yue, Xiaofan ; Raja, Raja Nerina ; Abdullah, Nawal Hanim ; Ali, Mass Hareeza. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:19:y:2023:i:3/4:p:215-230. Full description at Econpapers || Download paper | 1 |
| 50 | 2017 | Personality or skill: a qualitative study of humorous recruitment advertising campaign on social media. (2017). Sinisalo, Jaakko ; Oikarinen, Eeva-Liisa. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:1:p:22-43. Full description at Econpapers || Download paper | 1 |
50 most relevant documents in this series (papers most cited in the last two years)
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2022 | How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?. (2022). Ghouse, Suhail M ; Duffett, Rodney Graeme ; Chaudhary, Monica. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:16:y:2022:i:1/2:p:142-164. Full description at Econpapers || Download paper | 5 |
| 2 | 2021 | Impact of social media influencers on customer engagement and brand perception. (2021). Jaitly, Rahul Chander ; Gautam, Omvir. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:2:p:220-242. Full description at Econpapers || Download paper | 4 |
| 3 | 2020 | Analysing the interrelationship between online reviews and sales: the role of review length and sentiment index in electronic markets. (2020). Aggarwal, Anu G. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:4:p:361-376. Full description at Econpapers || Download paper | 4 |
| 4 | 2023 | Listen as much as you want: the antecedents of the engagement of podcast consumers. (2023). Rohden, Simoni F ; Tassinari, Gabriel ; Netto, Carla Freitas. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:1:p:82-97. Full description at Econpapers || Download paper | 3 |
| 5 | 2021 | Attributes of Instagram influencers impacting consumer brand engagement. (2021). Thabethe, Thabile ; Duh, Helen Inseng. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:5/6:p:477-497. Full description at Econpapers || Download paper | 3 |
| 6 | 2021 | How do people adopt information on social media? The role of e-WOM in revealing travel itineraries. (2021). Aksoy, Nilsah Cavdar ; Dagistanli, Hayri Sinan ; Kabadayi, Ebru Tumer ; Alan, Alev Kocak. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:5/6:p:550-569. Full description at Econpapers || Download paper | 2 |
| 7 | 2023 | The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands. (2023). El-Deeb, Sara ; el Shayeb, Mirna. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:1:p:28-57. Full description at Econpapers || Download paper | 2 |
| 8 | 2018 | A quantitative examination of the factors that influence users perceptions of trust towards using mobile banking services. (2018). Abdrabbo, Tariq ; Hujran, Omar ; al Khasawneh, Mohammad Hamdi. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:2:p:181-207. Full description at Econpapers || Download paper | 2 |
| 9 | 2019 | Gamification in a servicescape context: a conceptual framework. (2019). Helmefalk, Miralem ; Marcusson, Leif. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:13:y:2019:i:1:p:22-46. Full description at Econpapers || Download paper | 2 |
| 10 | 2018 | Modelling antecedents of scepticism towards green advertising: evidence from India. (2018). Srivastava, Vibhava. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:2:p:105-121. Full description at Econpapers || Download paper | 2 |
| 11 | 2022 | Factors of virtual influencer marketing influencing Generation Y consumers purchase intention in Malaysia. (2022). Yap, Yoong Ruey ; Ismail, Nurlida. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:17:y:2022:i:3/4:p:437-458. Full description at Econpapers || Download paper | 2 |
| 12 | 2017 | Explaining older consumers low use of the internet. (2017). Shannon, Randall ; Thanasrivanitchai, Jul ; Moschis, George P. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:4:p:355-375. Full description at Econpapers || Download paper | 2 |
| 13 | 2018 | Your comments are important to me! The impacts of online customer reviews in shopping websites. (2018). Erkan, Ismail ; Elwalda, Abdulaziz. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:1:p:1-18. Full description at Econpapers || Download paper | 2 |
| 14 | 2023 | Research about persuasive effects of social media influencers as online opinion leaders 1990-2020: a review. (2023). Yang, Yang ; Ha, Louisa. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:2/3:p:220-241. Full description at Econpapers || Download paper | 2 |
| 15 | 2022 | Role of brand experience, brand trust and brand love in assessing brand loyalty: a study of fashion jewellery brands among women. (2022). Jaggi, Shamily ; Singh, Gursimranjit ; Nim, Dheeraj. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:17:y:2022:i:1/2:p:200-216. Full description at Econpapers || Download paper | 2 |
| 16 | 2020 | Users awareness of native advertising from Instagram media publishers: the effects of Instagrams branded content tool on attitudes and behavioural intent. (2020). Iacobucci, Serena ; de Cicco, Roberta. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:1:p:71-90. Full description at Econpapers || Download paper | 2 |
| 17 | 2020 | The impact of corporate social responsibility and customer trust on the relationship between website information quality and customer loyalty in e-tailing context. (2020). Nguyen, Nam Hoai ; Hoang, Dung Phuong. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:3:p:215-235. Full description at Econpapers || Download paper | 2 |
| 18 | 2021 | The influence of influencer marketing on YouTube influencers. (2021). Burnaz, Sebnem ; Acikgoz, Fulya. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:2:p:201-219. Full description at Econpapers || Download paper | 2 |
| 19 | 2023 | Customer engagement: a systematic review and future research agenda. (2023). Deshwal, Pankaj ; Dangi, Hamendra K ; Kaur, Gurveen. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:2/3:p:148-180. Full description at Econpapers || Download paper | 2 |
| 20 | 2023 | Social media marketing and consumer behaviour in the new normal: the relationship between content and interaction. (2023). Erkan, Smail ; Mogaji, Emmanuel ; Il, Ebru. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:19:y:2023:i:3/4:p:328-349. Full description at Econpapers || Download paper | 2 |
| 21 | 2021 | Online influencers: healthy food or fake news. (2021). da Costa, Renato Lopes ; Pereira, Leandro ; Santos, Jose Pedro ; Vasconcelos, Catarina ; Dias, Alvaro Lopes. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:2:p:149-175. Full description at Econpapers || Download paper | 2 |
| 22 | 2021 | Determinants of customer satisfaction and loyalty in e-commerce settings: an emerging economy perspective. (2021). Ganguli, Shirshendu ; Goutam, Doddahulugappa ; Gopalakrishna, B V. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:3:p:327-348. Full description at Econpapers || Download paper | 2 |
Citing documents used to
compute impact factor: 20
| Year | Title | |
|---|---|---|
| 2024 | Impact of Social Media on Usersâ¬â¢ Complex Buying Behaviour: Analysing the Mediating Effect of Perception and Moderating Effect of Extended Social Media Usage. (2024). Zahoor, Syed Zeeshan ; Shah, A M. In: Management and Labour Studies. RePEc:sae:manlab:v:49:y:2024:i:1:p:119-148. Full description at Econpapers || Download paper | |
| 2024 | What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram. (2024). Blanco-Moreno, Sofia ; Egger, Roman ; Muoz-Gallego, Pablo Antonio ; Gonzalez-Fernandez, Ana M. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-02859-z. Full description at Econpapers || Download paper | |
| 2024 | From empathetic hearts to digital hands: A study of compassion and donation behavior in social media advertising. (2024). Kim, Minseong. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001516. Full description at Econpapers || Download paper | |
| 2024 | An analysis of consumerâs trusting beliefs towards the use of e-commerce platforms. (2024). Han, Heesup ; Lee, Sang-Mook ; Radic, Aleksandar ; Quan, Wei ; Misra, Richa ; Singh, Nidhi. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03395-6. Full description at Econpapers || Download paper | |
| 2024 | Achieving Sustainable Customer Loyalty in the Petrochemical Industry: The Effect of Service Innovation, Product Quality, and Corporate Image with Customer Satisfaction as a Mediator. (2024). , Sunarti ; Kosasih, Oos ; Hidayat, Kadarisman ; Hutahayan, Benny. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:16:p:7111-:d:1459329. Full description at Econpapers || Download paper | |
| 2024 | Examining the influence of source factors and content characteristics of influencers post on consumer engagement and purchase intention: A moderated analysis. (2024). Sarkar, Subhro ; Tata, Sai Vijay ; Sardar, Sainaz. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s096969892400184x. Full description at Econpapers || Download paper | |
| 2024 | The impact of corporate social responsibility on customer loyalty in hospitality business. (2024). Cuesta-Valio, Pedro ; Kazakov, Sergey ; Penelas-Legua, Azucena ; Gutirrez-Rodrguez, Pablo. In: Quality & Quantity: International Journal of Methodology. RePEc:spr:qualqt:v:58:y:2024:i:3:d:10.1007_s11135-023-01749-x. Full description at Econpapers || Download paper | |
| 2024 | Revolutionizing marketing strategies: analyzing guerrilla marketing, brand image, and brand awareness impact on Gen Y purchasing decisions. (2024). Bilal, Khalid. In: Management & Marketing. RePEc:vrs:manmar:v:19:y:2024:i:3:p:382-401:n:1001. Full description at Econpapers || Download paper | |
| 2024 | Exploring the three-dimensional effect of corporate social responsibility on brand equity, corporate reputation, and willingness to pay. A study of the fashion industry. (2024). Molina-Moreno, Valentn ; Moral-Cuadra, Salvador ; Glvez-Snchez, Francisco Jess ; Molina-Prados, Aida. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001322. Full description at Econpapers || Download paper | |
| 2024 | Consumer acceptance of robotic surgeons in health services. (2024). Almahameed, Ala Ali ; Souto-Romero, Mar ; Arias-Oliva, Mario ; Pelegrn-Borondo, Jorge. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03388-5. Full description at Econpapers || Download paper | |
| 2024 | Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers. (2024). Puertas, Rosa ; Carracedo, Patricia ; Allal-Cherif, Oihab. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:200:y:2024:i:c:s0040162523007989. Full description at Econpapers || Download paper | |
| 2024 | Virtual influencer marketing: Evaluating the influence of virtual influencersâ form realism and behavioral realism on consumer ambivalence and marketing performance. (2024). Kim, Youn-Kyung ; Lee, Hyunhwan. In: Journal of Business Research. RePEc:eee:jbrese:v:176:y:2024:i:c:s0148296324001152. Full description at Econpapers || Download paper | |
| 2024 | Constraints and barriers on industrial customer performance in an omnichannel ecosystem. (2024). Cuesta-Valio, Pedro ; Alonso-Garcia, Javier ; Pablo-Marti, Federico ; Nunez-Barriopedro, Estela. In: Review of Managerial Science. RePEc:spr:rvmgts:v:18:y:2024:i:9:d:10.1007_s11846-024-00780-y. Full description at Econpapers || Download paper | |
| 2024 | Potential Effects of Instagram Usage on Conspicuous Consumption of Premium Luxurious Fashion Products among Bulgarians. (2024). Zhechev, Vladimir ; Sekulova, Daniela. In: Central European Business Review. RePEc:prg:jnlcbr:v:2024:y:2024:i:2:id:343:p:1-25. Full description at Econpapers || Download paper | |
| 2024 | BRANDED LUXURY JEWELLERY NEW EXPRESSION: AN INTERACTION OF FEMVERTISING, BRAND IMAGE AND BRAND LOVE. (2024). Misra, Richa ; Singh, Anurupa B ; Mahajan, Renuka ; Aggarwal, Ekta. In: Management Research and Practice. RePEc:rom:mrpase:v:16:y:2024:i:2:p:66-79. Full description at Econpapers || Download paper | |
| 2024 | Customer empowerment and engagement on sharing platform in the retailing sector: testing the mediating effects of service innovation and platform trust. (2024). Tu, Chung ; Tien, Huynh Thuy ; Dung, Luu Tien ; Thuy, Huynh Thi. In: Journal of Innovation and Entrepreneurship. RePEc:spr:joiaen:v:13:y:2024:i:1:d:10.1186_s13731-024-00431-2. Full description at Econpapers || Download paper | |
| 2024 | Advertising value and privacy concerns in mobile advertising: the case of SMS advertising in banking. (2024). Lim, Weng Marc ; Koay, Kian Yeik ; Lom, Hui Shan ; Thoo, Ai Chin. In: Journal of Financial Services Marketing. RePEc:pal:jofsma:v:29:y:2024:i:3:d:10.1057_s41264-023-00263-3. Full description at Econpapers || Download paper | |
| 2024 | Do social media influencers influence the vaccination drive? An application of source credibility theory and uses and gratification theory. (2024). Attri, Rekha ; Rastogi, Rashmi ; Tao, Meng ; Alam, Faizan ; Mendiratta, Aparna. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:198:y:2024:i:c:s0040162523006583. Full description at Econpapers || Download paper | |
| 2024 | How short video marketing influences purchase intention in social commerce: the role of usersâ persona perception, shared values, and individual-level factors. (2024). Shen, Xiangdong ; Wang, Junbin. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-02808-w. Full description at Econpapers || Download paper | |
| 2024 | The devil is in the details! Effect of differentiated platform governance on online review manipulation. (2024). Ma, Zhenzhong ; Mai, Feng ; Li, Jian ; Zhang, Wen ; Wang, Qiang. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03859-9. Full description at Econpapers || Download paper |
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Recent citations received in 2023
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| 2023 | Connecting with fans in the digital age: an exploratory and comparative analysis of social media management in top football clubs. (2023). Lopez-Carril, Samuel ; Muoz, Joshua ; Solanellas, Francesc ; Romero-Jara, Edgar. In: Palgrave Communications. RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02357-8. Full description at Econpapers || Download paper | |
| 2023 | Investigating customersâ continuous trust towards mobile banking apps. (2023). Zhou, Qingji ; Che, Maohao ; Shu, Jared ; Xu, Hong ; Yu, Han ; Luo, XI ; Sun, Wen ; Ashley, Sze Yee. In: Palgrave Communications. RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02483-3. Full description at Econpapers || Download paper |
Recent citations received in 2022
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| 2022 | Factors Affecting the Preference, Choice, and Selection of Saudi Women Towards Jewelry. (2022). Salamah, Najah Hassan. In: International Journal of Marketing Studies. RePEc:ibn:ijmsjn:v:14:y:2022:i:2:p:135. Full description at Econpapers || Download paper |
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