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International Journal of Online Marketing (IJOM) / IGI Global Scientific Publishing

Citation Profile [Updated: 2025-11-20 18:08:17]
5 Years H Index
5
Impact Factor (IF)
0
5 Years IF
0.18
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
2011 0 0.51 0 0 20 20 21 0 0 0 0 0 0.24
2012 0 0.5 0 0 19 39 8 0 20 20 0 0 0.21
2013 0.03 0.54 0.02 0.03 18 57 1 1 1 39 1 39 1 0 0 0.24
2014 0.03 0.53 0.03 0.04 19 76 17 2 3 37 1 57 2 0 0 0.22
2015 0 0.53 0.01 0.01 18 94 11 1 4 37 76 1 0 0 0.22
2016 0.03 0.5 0.07 0.09 17 111 6 8 12 37 1 94 8 0 0 0.2
2017 0.06 0.52 0.04 0.04 17 128 7 5 17 35 2 91 4 0 0 0.21
2018 0 0.53 0.02 0.02 18 146 8 3 20 34 89 2 0 0 0.22
2019 0.09 0.54 0.05 0.03 17 163 4 8 28 35 3 89 3 0 1 0.06 0.21
2020 0 0.64 0.07 0.05 20 183 28 13 41 35 87 4 0 2 0.1 0.3
2021 0.03 0.74 0.05 0.04 18 201 7 11 52 37 1 89 4 0 0 0.27
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12011Social Media Impact on Holiday Travel Planning: The Case of the Russian and the FSU Markets. (2011). Rossides, Nicos ; Fotis, John ; Buhalis, Dimitrios. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:1:y:2011:i:4:p:1-19.

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14
22020An Exploratory Study on Consumer Purchase Behavior From Live Webcasting E-Commerce: A Means-End Chain Analysis Using Facebook Live Webcasting. (2020). Marek, Michael W ; Pai, Cheng I ; Lu, Carol Yirong ; Chen, Brendan T. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:3:p:1-20.

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6
32020The Impact of Social Media Marketing on Brand Trust and Brand Loyalty: An Arab Perspective. (2020). Sohail, Sadiq M ; Hasan, Mehedi. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:1:p:15-31.

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5
42020A Study on the Relationship Between Customer Loyalty and Customer Trust in Online Shopping. (2020). Haque, Umama Nasrin ; Mazumder, Rabin. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:2:p:1-16.

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5
52020The Role of Online Trust in Forming Online Shopping Intentions. (2020). Alharthey, Bandar. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:1:p:32-57.

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5
62014Immersion and Perceived Value: The Strategic Variables For Commercial Websites. (2014). Charfi, Ahmed Anis. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:4:y:2014:i:4:p:17-35.

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4
72014Understanding the Psychology of Mobile Phone Use and Mobile Shopping of the 1990s Cohort in China: A Lifestyle Approach. (2014). Xuerui, Yang ; Wei, Ran ; Haught, Matthew J ; Zhang, Jin. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:4:y:2014:i:3:p:68-84.

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4
82015Emergence and Acceptance of Sharing Economy in India: Understanding through the Case of Airbnb. (2015). Verma, Surbhi ; Panda, Rasananda ; Mehta, Bijal . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:5:y:2015:i:3:p:1-17.

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4
92017Does Demographics Affect Purchase Frequency in Online Retail?. (2017). Kalia, Prateek. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:7:y:2017:i:2:p:42-56.

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4
102020Understanding Research Online Purchase Offline (ROPO) Behaviour of Indian Consumers. (2020). Kumar, Yogesh ; Khandelwal, Utkal ; Yadav, Seemant Kumar. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:1:p:1-14.

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3
112018Influence of Electronic Word of Mouth (e-WOM) on Brand Credibility and Egyptian Consumers Purchase Intentions. (2018). Elseidi, Reham Ibrahim ; El-Baz, Basma El-Sayed ; El-Maniaway, Aisha Moustafa. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:8:y:2018:i:4:p:1-14.

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3
122011Consumer-to-Consumer Internet Auction Models. (2011). Knottenbelt, William J. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:1:y:2011:i:3:p:17-28.

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2
132013Trends in the Use of Social Media as a Tool of Marketing Communications in FMCG Sector in India. (2013). Banerjee, Baisakhi ; Bj, Ashwini Kumar . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:3:y:2013:i:3:p:62-75.

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2
142021Brand Equity, Brand Satisfaction, and Brand Loyalty: A Study of Select E-Commerce Industry. (2021). Mokha, Anupreet Kaur. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:11:y:2021:i:3:p:34-50.

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2
152012The Effect of Online Communication on Corporate Brand Image. (2012). el Gazzar, Nagwa ; Mourad, Maha. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:2:y:2012:i:1:p:1-15.

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2
162018Service Quality and Customer Satisfaction in Online Banking. (2018). Dharmavaram, Vijayalakshmi ; Nittala, Rajyalakshmi. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:8:y:2018:i:2:p:45-56.

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2
172012Generations X and Y’s Adoption of Internet and Internet Banking in Nigeria: A Qualitative Study. (2012). Agwu, Edwin. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:2:y:2012:i:4:p:68-82.

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2
182020The Impact of Social Media Platforms “Instagram” and “Snapchat” on the Purchasing Decision - Structural Equation Modelling Approach: Social Media Platforms. (2020). Bogari, Naima ; Alghamdi, Eman Ali. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:1:p:72-94.

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2
192014Measuring Consumer Motivations to Share Rumors: Scale Development. (2014). Sudhir, Subin ; Unnithan, Anandakuttan B. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:4:y:2014:i:3:p:51-67.

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2
202016Measuring the Satisfaction Levels of Mobile Financial Services Users in Bangladesh: An Empirical Study. (2016). Rahman, Mohammad Masudur ; Abdul, M D. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:6:y:2016:i:1:p:24-33.

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2
212014The Impact of Trust on Virtual Team Effectiveness. (2014). El-Kassrawy, Yasser A. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:4:y:2014:i:1:p:11-28.

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2
222015Integration of TAM, TPB, and Self-image to Study Online Purchase Intentions in an Emerging Economy. (2015). Singh, Devinder Pal. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:5:y:2015:i:1:p:20-37.

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2
232012Investigating the Impact of Entrepreneurship Online Teaching on Science and Technology Degrees on Students Attitudes in Developing Economies: The Case of Egypt. (2012). Oaleary, Simon ; Radway, Paul ; El-Gohary, Hatem. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:2:y:2012:i:1:p:25-37.

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2
242014The Visual-Cognitive Model for Internet Advertising in Online Market Places. (2014). Idemudia, Efosa C. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:4:y:2014:i:3:p:31-50.

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2
252015The Impact of Social Media Branding on Developing Brand Advocates for Start-Ups. (2015). Awad, Tamer Abbas ; Abdel, Shereen Mohamed . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:5:y:2015:i:4:p:37-59.

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2
262011Predicting the Usage Intention of Social Network Games: An Intrinsic-Extrinsic Motivation Theory Perspective. (2011). Chin, Yang-Chieh ; Chang, Chiao-Chen. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:1:y:2011:i:3:p:29-37.

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2
272017Shopping via Instagram: The Influence of Perceptions of Value, Benefits and Risks on Purchase Intentions. (2017). Papagiannidis, Savvas ; Alamanos, Eleftherios ; Apiraksattayakul, Chayada. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:7:y:2017:i:4:p:1-20.

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2
282015Examining the Awareness and Persuasive Effects of Online WOM. (2015). Jin, Yanhong ; Bhuyan, Sanjib ; Wang, Lei ; Grinberg, Irina . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:5:y:2015:i:1:p:1-19.

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2
292016User and Firm Generated Content on Online Social Media: A Review and Research Directions. (2016). Roy, Subhadip ; Daiya, Abhinita . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:6:y:2016:i:3:p:34-49.

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2
302012Using Bibliometrics and Text Mining to Explore the Trends of E-Marketing Literature from 2001 to 2010. (2012). He, WU ; Chee, Thad ; Rasnick, Elizabeth ; Chong, Dazhi. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:2:y:2012:i:1:p:16-24.

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2
312021The Role of Cultural Intelligence in the Relationship Between Platform Trust and Loyalty: The Perspective From OTA Platforms. (2021). Nawaz, Muhammad Zahid ; Tao, Meng ; Khan, Jashim ; Alam, Faizan. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:11:y:2021:i:2:p:17-31.

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1
322015Trust Management Issues in Social-Media Marketing. (2015). Kumar, Vikas ; Pradhan, Prasann. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:5:y:2015:i:3:p:47-64.

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1
332017Infrastructural Drivers of Online Shopping: An International Perspective. (2017). Akhter, Syed. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:7:y:2017:i:3:p:30-41.

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1
342019Mobile Wallets in India: A Framework for Consumer Adoption. (2019). Altekar, Shrirang ; Phutela, Nidhi. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:9:y:2019:i:2:p:27-38.

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1
352020Best Customer Experience in E-Retailing: A Knowledge-Based Empirical Model. (2020). Iqbal, Tahir. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:2:p:57-73.

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1
362016The Potential Contribution and Uses of Twitter by Tourism Businesses and Destinations. (2016). Sotiriadis, Marios D. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:6:y:2016:i:2:p:62-77.

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1
372014Response Order Effects in Online Surveys: An Empirical Investigation. (2014). Balyan, Parul ; Sanjeev, M A. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:4:y:2014:i:2:p:28-44.

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1
382021How Online Video Marketing Can Lead to Consumer Online Purchase Intention of Beauty and Healthcare Products in KSA. (2021). Alharthey, Bandar Khalaf. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:11:y:2021:i:1:p:14-38.

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1
392015Adoption of Gamified Systems: A Study on a Social Media Gamification Website. (2015). Aydin, Gokhan. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:5:y:2015:i:3:p:18-37.

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1
402011Balancing Growth: A Conceptual Framework for Evaluating ICT Readiness in SMEs. (2011). Dyerson, Romano ; Spinelli, Riccardo. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:1:y:2011:i:2:p:43-56.

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1
412017An Empirical Examination of Saudi Consumers Attitudes Towards Online Shopping. (2017). al Sharief, Raja Yahya ; Al-Saadi, Felwa. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:7:y:2017:i:2:p:57-80.

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1
422019The Perceived Risks Affecting Online Shopping Adoption in Jordan. (2019). Nsoor, Zaid ; Ismael, Nadar ; Alnsour, Muhammed ; Feidi, Midhat. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:9:y:2019:i:2:p:1-12.

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1
432021A Study of Online Purchasing Intention During the COVID-19 Pandemic in the Lebanese Context. (2021). Kaakour, Soumaya Mounir ; Easa, Nasser Fathi. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:11:y:2021:i:3:p:15-33.

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1
442016Mobile Phone Purchasing and Brand Presence on Facebook. (2016). Taylor, Nick ; Delarue, Lauriane ; Hardwick, Jialin ; Ardley, Barry . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:6:y:2016:i:2:p:18-33.

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1
452011Hotels Pricing at Travel Search Engines. (2011). Economides, Anastasios ; Kontaratou, Antonia . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:1:y:2011:i:4:p:64-74.

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1
462018Consumer Behavior in Online Risky Purchase Decisions: Exploring Trustworthiness Across Culture. (2018). Strang, Kenneth David. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:8:y:2018:i:2:p:1-26.

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1
472014A Study of Online Co-Creation Strategies of Starbucks Using Netnography. (2014). Ahuja, Vandana ; Sindhwani, Preetika . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:4:y:2014:i:1:p:39-51.

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1
482019Does Gender, Age and Income Moderate the Relationship Between Mobile Banking Usage and Loyalty?. (2019). Chawla, Sonia ; Vasudeva, Savdeep. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:9:y:2019:i:4:p:1-18.

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1
492020Food Purchase Using Food Delivery App and Gender Influence: Study of a Small Sample in Coimbatore City. (2020). Natesan, Vanitha ; Venkatesalu, Sripriya. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:4:p:57-73.

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1
502011New Digital Media Marketing and Micro Business: A UK Perspective. (2011). El-Gohary, Hatem ; Millman, Cindy. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:1:y:2011:i:1:p:41-62.

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1
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12020An Exploratory Study on Consumer Purchase Behavior From Live Webcasting E-Commerce: A Means-End Chain Analysis Using Facebook Live Webcasting. (2020). Marek, Michael W ; Pai, Cheng I ; Lu, Carol Yirong ; Chen, Brendan T. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:3:p:1-20.

Full description at Econpapers || Download paper

5
22020The Impact of Social Media Marketing on Brand Trust and Brand Loyalty: An Arab Perspective. (2020). Sohail, Sadiq M ; Hasan, Mehedi. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:1:p:15-31.

Full description at Econpapers || Download paper

4
32020A Study on the Relationship Between Customer Loyalty and Customer Trust in Online Shopping. (2020). Haque, Umama Nasrin ; Mazumder, Rabin. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:2:p:1-16.

Full description at Econpapers || Download paper

4
42011Social Media Impact on Holiday Travel Planning: The Case of the Russian and the FSU Markets. (2011). Rossides, Nicos ; Fotis, John ; Buhalis, Dimitrios. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:1:y:2011:i:4:p:1-19.

Full description at Econpapers || Download paper

2
52020The Role of Online Trust in Forming Online Shopping Intentions. (2020). Alharthey, Bandar. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:1:p:32-57.

Full description at Econpapers || Download paper

2
62020Understanding Research Online Purchase Offline (ROPO) Behaviour of Indian Consumers. (2020). Kumar, Yogesh ; Khandelwal, Utkal ; Yadav, Seemant Kumar. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:1:p:1-14.

Full description at Econpapers || Download paper

2
72015The Impact of Social Media Branding on Developing Brand Advocates for Start-Ups. (2015). Awad, Tamer Abbas ; Abdel, Shereen Mohamed . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:5:y:2015:i:4:p:37-59.

Full description at Econpapers || Download paper

2
Citing documents used to compute impact factor:
YearTitle
Recent citations
Recent citations received in 2021
YearCiting document