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Micro & Macro Marketing / Società editrice il Mulino

Citation Profile [Updated: 2025-11-20 18:08:17]
5 Years H Index
3
Impact Factor (IF)
0.03
5 Years IF
0.04
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
1997 0 0.24 0 0 33 33 0 0 0 0 0 0 0.11
1998 0 0.27 0 0 37 70 2 0 33 33 0 0 0.13
1999 0 0.29 0 0 34 104 0 0 70 70 0 0 0.14
2000 0 0.34 0 0 37 141 0 0 71 104 0 0 0.16
2001 0 0.38 0 0 30 171 3 0 71 141 0 0 0.17
2002 0 0.39 0 0 39 210 0 0 67 171 0 0 0.2
2003 0 0.43 0 0 27 237 0 0 69 177 0 0 0.21
2004 0 0.47 0 0 45 282 0 0 66 167 0 0 0.21
2005 0 0.5 0 0 37 319 1 0 72 178 0 0 0.23
2006 0 0.49 0 0 33 352 0 1 1 82 178 0 0 0.22
2007 0 0.44 0.01 0 34 386 2 3 4 70 181 0 0 0.2
2008 0 0.47 0 0 45 431 0 4 67 176 0 0 0.22
2009 0 0.46 0 0 43 474 0 4 79 194 0 0 0.23
2010 0 0.46 0 0.01 35 509 0 2 6 88 192 1 0 0 0.2
2011 0 0.51 0.01 0.01 49 558 1 3 9 78 190 1 0 0 0.24
2012 0 0.5 0 0 48 606 0 1 10 84 206 0 0 0.21
2013 0 0.54 0 0 46 652 0 1 11 97 220 0 0 0.24
2014 0.01 0.53 0.01 0.01 43 695 1 4 15 94 1 221 2 0 1 0.02 0.22
2015 0 0.53 0 0 43 738 0 1 16 89 221 1 0 0 0.22
2016 0 0.5 0 0 39 777 1 1 17 86 229 0 0 0.2
2017 0.01 0.52 0 0 38 815 0 1 18 82 1 219 1 0 0 0.21
2018 0.01 0.53 0 0.01 35 850 2 2 20 77 1 209 2 0 0 0.22
2019 0.01 0.54 0 0.01 36 886 9 1 21 73 1 198 1 0 0 0.21
2020 0.03 0.64 0 0.01 40 926 4 2 23 71 2 191 2 0 0 0.3
2021 0.03 0.74 0 0.02 37 963 3 4 27 76 2 188 4 0 0 0.27
2022 0.01 0.74 0.01 0.02 30 993 2 6 33 77 1 186 4 0 0 0.22
2023 0.03 0.7 0 0.02 33 1026 0 5 38 67 2 178 3 0 0 0.2
2024 0.03 0.82 0.01 0.04 34 1060 1 9 47 63 2 176 7 0 0 0.24
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
11998Un nuovo modello di valutazione di marca: il Brand Asset Valuator. (1998). Marco, Lombardi . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/2428:y:1998:i:3:p:341-356.

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3
22001Lanalisi della quota di mercato: un approccio network-based. (2001). Castaldo, Sandro ; Sandro, Castaldo . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/2910:y:2001:i:2:p:301-336.

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3
32022Reviewers 2021. (2022). , Micro. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/103462:y:2022:i:1:p:7-8.

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3
42019From Experience and Outcome Measurement to the Health Professionals’ Engagement. (2019). Nuti, Sabina ; de Rosis, Sabina ; Pennucci, Francesca. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/95040:y:2019:i:3:p:493-520.

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3
52019How to Foster Online Wine Purchase? Empirical Evidences from Italy. (2019). Vannucci, Virginia ; Rialti, Riccardo ; Faraoni, Monica ; Zollo, Lamberto. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/93017:y:2019:i:1:p:71-92.

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2
62020How to Improve the Maternal Pathway for Migrant Women: Insights for Retention Strategies from Tuscany Region. (2020). de Rosis, Sabina ; Bonciani, Manila ; Corazza, Ilaria ; Lupi, Barbara. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/98623:y:2020:i:3:p:585-607.

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2
72019A New Generation for the Wine Industry. (2019). Giachino, Chiara ; Casalegno, Cecilia ; Bertoldi, Bernardo. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/93016:y:2019:i:1:p:49-70.

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2
82024Reviewers 2023. (2024). , Micro. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/113046:y:2024:i:1:p:7-10.

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2
92020How to Improve the Maternal Pathway for Migrant Women: Insights for Retention Strategies from Tuscany Region. (2020). de Rosis, Sabina ; Bonciani, Manila ; Corazza, Ilaria ; Lupi, Barbara. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/97641:y:2020:i:3:p:585-607.

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2
102007Immagine territoriale e identità globale. Lutilizzo del legame con il territorio nello sviluppo della marca. (2007). Tiziano, Vescovi ; Paola, Gazzola . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/25740:y:2007:i:3:p:321-338.

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1
112016The impact of technologies on visitors experience personalization: a case study. (2016). Marzi, Giacomo ; Lamberto, Zollo ; Riccardo, Rialti ; Giacomo, Marzi ; Andrea, Boccardi . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/83713:y:2016:i:2:p:251-280.

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1
122019Perceived Authenticity, Satisfaction and Behavioural Intentions at Wineries. (2019). Atzeni, Marcello ; del Chiappa, Giacomo ; Napolitano, Ester. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/93019:y:2019:i:1:p:117-138.

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1
132005Consumo culturale di massa e nuove forme di offerta: il caso Linea dOmbra. (2005). Calcagno, Monica ; Elena, Rocco ; Sergio, Faccipieri ; Monica, Calcagno . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/20931:y:2005:i:3:p:495-514.

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1
142021The Communication of Circular Value Propositions: The Role of Digital Touchpoints in the Customer Decision Journey. (2021). Magnani, Giovanna ; Andreozzi, Chiara. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/99830:y:2021:i:2:p:279-304.

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1
152011I consumatori alla ricerca di autenticità nellesperienza di consumo. Teorie, evidenze empiriche e implicazioni operative. (2011). Corciolani, Matteo ; Matteo, Corciolani . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/36064:y:2011:i:3:p:527-550.

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1
162018A lens of analysis for consumption practices in tattooing. (2018). Mason, Michela C ; Raggiotto, Francesco ; Moretti, Andrea. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/90507:y:2018:i:2:p:283-308.

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1
172021Towards the Development of Sustainable Tourism: The Accessibility of Websites for People with Disability. (2021). Frau, Moreno ; Pintori, Morena ; Moi, Ludovica. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/101625:y:2021:i:2:p:409-432.

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1
182020Image-based Social Media and Visual Content Analysis: Insights from a Literature Review. (2020). Guercini, Simone ; Milanesi, Matilde. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/97640:y:2020:i:3:p:537-558.

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1
192007Le alleanze di marketing nelle imprese italiane. (2007). Checchinato, Francesca ; Umberto, Collesei ; Francesca, Checchinato . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/25079:y:2007:i:2:p:201-220.

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1
202016Reviewer 2015. (2016). , Micro. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/82864:y:2016:i:1:p:9-12.

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1
212005Da Unieuro a Eataly. La lezione della grande distribuzione sulla relazione strategica fra mercato e cultura. Intervista a Oscar Farinetti. (2005). Nadia, Olivero . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/20929:y:2005:i:3:p:471-482.

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1
222011Limpatto del Made in Italy sul comportamento dacquisto dei consumatori cinesi. (2011). Vignola, Marina ; balboni, bernardo ; Marina, Vignola ; Elisa, Martinelli ; Silvia, Grappi ; Bernardo, Balboni . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/36060:y:2011:i:3:p:445-462.

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1
232018Reviewers 2017. (2018). , Micro. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/89480:y:2018:i:1:p:7-10.

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1
242021Reviewers 2020. (2021). , Micro. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/100333:y:2021:i:1:p:9-10.

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1
252020Editoriale: The Actor or the Machine? The Strategic Marketing Decision-Maker Facing Digitalization. (2020). Guercini, Simone. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/96394:y:2020:i:1:p:3-7.

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1
262014Guardare per comprare: il visual marketing per la progettazione e valutazione del display distributivo. Il caso studio dello scaffale oli nella Gdo. (2014). Marchini, Andrea ; Diotallevi, Francesco ; Chiara, Paffarini ; Andrea, Marchini ; Francesco, Diotallevi . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/77726:y:2014:i:2:p:319-342.

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1
272020Image-based Social Media and Visual Content Analysis: Insights from a Literature Review. (2020). Guercini, Simone ; Milanesi, Matilde. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/98621:y:2020:i:3:p:537-558.

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1
282017Food and Wine Tourism in the Langa del Barolo: Survey on Restaurant Offer. (2017). Giovanni, Peira ; Fabio, Paruzzo ; Beatrice, Pairotti Maria ; Alessandro, Bonadonna . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/86067:y:2017:i:1:p:27-44.

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1
292019Consumers’ Reaction to Brands Political Activity. (2019). Mazzoli, Valentina ; Donvito, Raffaele ; Grazzini, Laura. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/95042:y:2019:i:3:p:539-564.

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1
302007La fiera come cluster temporaneo: piattaforma relazionale e filtro conoscitivo per le imprese. (2007). Sedita, Silvia Rita ; Rita, Sedita Silvia ; Marica, Omizzolo ; Fiorenza, Belussi . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/24277:y:2007:i:1:p:71-94.

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1
312014Attualità e prospettive dello Street Marketing. (2014). Saucet, marcel ; Marcel, Saucet ; Gregorio, Fuschillo ; Bernard, Cova. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/76503:y:2014:i:1:p:145-166.

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1
322019The Role of Environmental Certifications in the Wine Industry. (2019). Bravi, Laura ; Murmura, Federica ; Savelli, Elisabetta. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/93015:y:2019:i:1:p:21-48.

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1
332020Digital Communication and Museum Experience. A Multichannel Approach. (2020). Gargiulo, Roberta ; Bifulco, Francesco ; del Vacchio, Erica. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/98620:y:2020:i:3:p:513-533.

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1
342001Il web design e lergonomia dei siti di commercio elettronico. (2001). LADWEIN, Richard ; Richard, Ladwein . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/2880:y:2001:i:1:p:51-64.

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1
352003Soddisfazione del cliente e fedeltà alla marca: un legame ambiguo. (2003). Tassinari, Giorgio ; Giorgio, Tassinari . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/8581:y:2003:i:1:p:21-42.

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1
361997Un modello semiqualitativo per la valutazione della soddisfazione del cliente. (1997). Elmar, Sauerwein ; Kurt, Matzler ; Hinterhuber Hans H., ; Franz, Bailom . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/2323:y:1997:i:1:p:127-144.

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1
372012Il ruolo della fiducia nella distribuzione del farmaco. (2012). Castaldo, Sandro ; Katia, Premazzi ; Erika, Mallarini ; Monica, Grosso ; Sandro, Castaldo ; Marco, Rindone . In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/37149:y:2012:i:1:p:57-78.

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1
382018Characteristics and Factors of Success in the Relationship Between Travel Agency and Tour Operator: The Role of Trade Marketing. (2018). Pencarelli, Tonino ; Dini, Mauro. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/91415:y:2018:i:3:p:437-462.

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1
392021Willingness to Pay for Functional Foods in Europe and Asia: An Empirical Study in the UK and Japan. (2021). Hirogaki, Mitsunori. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/102506:y:2021:i:3:p:593-614.

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1
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12022Reviewers 2021. (2022). , Micro. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/103462:y:2022:i:1:p:7-8.

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3
22024Reviewers 2023. (2024). , Micro. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/113046:y:2024:i:1:p:7-10.

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2
32019How to Foster Online Wine Purchase? Empirical Evidences from Italy. (2019). Vannucci, Virginia ; Rialti, Riccardo ; Faraoni, Monica ; Zollo, Lamberto. In: Micro & Macro Marketing. RePEc:mul:jyf1hn:doi:10.1431/93017:y:2019:i:1:p:71-92.

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2
Citing documents used to compute impact factor: 2
YearTitle
2024International multimodal transport connectivity assessment of multimodal transport from mainland China to Europe. (2024). Hou, Weilu ; Shi, Qin ; Guo, Liquan ; Jiang, Changmin. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:186:y:2024:i:c:s1366554524001558.

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2024Smart port vs. port integration to mitigate congestion: ESG performance and data validation. (2024). Wang, Hongzhi ; Dong, Jian ; Niu, Baozhuang. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:191:y:2024:i:c:s1366554524003326.

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Recent citations
Recent citations received in 2024
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Recent citations received in 2022
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Recent citations received in 2021
YearCiting document