Journal of Brand Strategy / Henry Stewart Publications
Citation Profile [Updated: 2026-05-04 07:00:09]
5 Years H Index
4
Impact Factor (IF)
0.05
5 Years IF
0.05
Data available in this
report
[Raw
data] [50 most cited papers]
[50 most relevant papers]
[cites used to compute IF]
[Recent
citations ][Frequent citing
series ] [more data in
EconPapers]
[
trace new citations] [Missing
citations? Add them now]
[Incorrect content? Let us
know]
Main indicators
Raw Data
| IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
| 2012 | 0 | 0.5 | 0 | 0 | 45 | 45 | 16 | 0 | 0 | 0 | 0 | 0 | 0.21 | |||||
| 2013 | 0 | 0.54 | 0 | 0 | 32 | 77 | 14 | 0 | 45 | 45 | 0 | 0 | 0.23 | |||||
| 2014 | 0.03 | 0.53 | 0.02 | 0.03 | 45 | 122 | 18 | 2 | 2 | 77 | 2 | 77 | 2 | 0 | 0 | 0.22 | ||
| 2015 | 0.04 | 0.52 | 0.03 | 0.04 | 54 | 176 | 9 | 5 | 7 | 77 | 3 | 122 | 5 | 0 | 0 | 0.22 | ||
| 2016 | 0.08 | 0.5 | 0.04 | 0.05 | 38 | 214 | 6 | 9 | 16 | 99 | 8 | 176 | 9 | 0 | 0 | 0.2 | ||
| 2017 | 0 | 0.51 | 0.02 | 0.02 | 39 | 253 | 12 | 4 | 20 | 92 | 214 | 4 | 0 | 0 | 0.2 | |||
| 2018 | 0 | 0.52 | 0.01 | 0 | 36 | 289 | 16 | 3 | 23 | 77 | 208 | 1 | 0 | 0 | 0.22 | |||
| 2019 | 0.01 | 0.53 | 0.02 | 0.03 | 38 | 327 | 7 | 8 | 31 | 75 | 1 | 212 | 6 | 0 | 0 | 0.21 | ||
| 2020 | 0.03 | 0.63 | 0.03 | 0.02 | 33 | 360 | 12 | 10 | 41 | 74 | 2 | 205 | 4 | 0 | 0 | 0.3 | ||
| 2021 | 0.07 | 0.73 | 0.05 | 0.07 | 26 | 386 | 2 | 20 | 61 | 71 | 5 | 184 | 12 | 0 | 0 | 0.27 | ||
| 2022 | 0.02 | 0.72 | 0.03 | 0.03 | 31 | 417 | 5 | 11 | 72 | 59 | 1 | 172 | 5 | 0 | 0 | 0.22 | ||
| 2023 | 0.02 | 0.67 | 0.04 | 0.07 | 37 | 454 | 3 | 20 | 92 | 57 | 1 | 164 | 11 | 0 | 0 | 0.19 | ||
| 2024 | 0.09 | 0.73 | 0.05 | 0.07 | 40 | 494 | 2 | 24 | 116 | 68 | 6 | 165 | 11 | 0 | 1 | 0.03 | 0.22 | |
| 2025 | 0.05 | 0.96 | 0.03 | 0.05 | 37 | 531 | 0 | 18 | 134 | 77 | 4 | 167 | 8 | 0 | 0 | 0.28 |
| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
50 most cited documents in this series
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2018 | Voice-activated change: Marketing in the age of artificial intelligence and virtual assistants. (2018). Jones, Valerie K. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2018:v:7:i:3:p:233-245. Full description at Econpapers || Download paper | 8 |
| 2 | 2014 | Luxury counterfeit purchasing: The collateral effect of luxury brandsâ trading down policy. (2014). Kapferer, Jean-Noel ; Michaut, Anne. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2014:v:3:i:1:p:59-70. Full description at Econpapers || Download paper | 7 |
| 3 | 2017 | Selling products by selling brand purpose. (2017). Hsu, Chung-Kue. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2017:v:5:i:4:p:373-394. Full description at Econpapers || Download paper | 5 |
| 4 | 2017 | Brand purpose: The navigational code for growth. (2017). Kramer, Markus. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2017:v:6:i:1:p:46-54. Full description at Econpapers || Download paper | 4 |
| 5 | 2013 | An evolved definition of the term âbrandâ: Why branding has a branding problem. (2013). Bonevac, Daniel ; Jones, Casey. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2013:v:2:i:2:p:112-120. Full description at Econpapers || Download paper | 4 |
| 6 | 2016 | Move over, Millennials: Generation Z is changing the consumer landscape. (2016). Gutfreund, Jamie. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2016:v:5:i:3:p:245-249. Full description at Econpapers || Download paper | 4 |
| 7 | 2020 | The impact of augmented reality experiential marketing on brand equity and buying intention. (2020). Reiners, Sarah ; Haumer, Florian ; Kolo, Castulus. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2020:v:8:i:4:p:368-387. Full description at Econpapers || Download paper | 3 |
| 8 | 2013 | Retailing with purpose: How the pursuit of social responsibility can inspire and sustain retail growth and innovation. (2013). Morrison, Gwen ; Humlen, Anneliza. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2013:v:2:i:2:p:155-169. Full description at Econpapers || Download paper | 3 |
| 9 | 2012 | Tweet em and reap em: The impact of professional athletes use of Twitter on current and potential sponsorship opportunities. (2012). Jinnah, Naila ; Pegoraro, Ann. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2012:v:1:i:1:p:85-97. Full description at Econpapers || Download paper | 3 |
| 10 | 2014 | Five typical city branding mistakes: Why cities tend to fail in implementation of rebranding strategies. (2014). Berger, Ron ; Herstein, Ram ; Jaffe, Eugene D. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2014:v:2:i:4:p:392-402. Full description at Econpapers || Download paper | 3 |
| 11 | 2018 | Purpose is at the core of branding. (2018). Annweiler, Brd. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2018:v:7:i:3:p:225-232. Full description at Econpapers || Download paper | 3 |
| 12 | 2020 | Winning against a dominant brand. (2020). Aaker, David. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2020:v:9:i:2:p:103-112. Full description at Econpapers || Download paper | 3 |
| 13 | 2019 | Are Millennials really redefining luxury? A cross-generational analysis of perceptions of luxury from six countries. (2019). Kapferer, Jean-Noel ; Michaut, Anne. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2019:v:8:i:3:p:250-264. Full description at Econpapers || Download paper | 3 |
| 14 | 2012 | Investigating endorser personality effects on brand personality: Causation and reverse causation in India. (2012). Roy, Subhadip ; Moorthi, Y. L. R., . In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2012:v:1:i:2:p:164-179. Full description at Econpapers || Download paper | 3 |
| 15 | 2015 | Four ways digital works to build brands and relationships. (2015). Aaker, David. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2015:v:4:i:1:p:37-48. Full description at Econpapers || Download paper | 2 |
| 16 | 2016 | Personalisation, data and trust: The role of brand in a data-driven, personalised, experience economy. (2016). Morey, Timothy ; Krajecki, Kristin. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2016:v:5:i:2:p:178-185. Full description at Econpapers || Download paper | 2 |
| 17 | 2022 | Authenticity attracts authenticity: The impact of brand authenticity and self-authenticity on brand loyalty. (2022). Carroll, Ryall ; Kachersky, Luke ; Cadet, Fabienne T. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2022:v:10:i:4:p:377-388. Full description at Econpapers || Download paper | 2 |
| 18 | 2020 | Cause-related marketing in a polarised global marketplace. (2020). Samii, Leila ; Kiprop, Bridgitte. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2020:v:9:i:3:p:271-283. Full description at Econpapers || Download paper | 2 |
| 19 | 2017 | Why be liked when you can be loved?. (2017). Benmiloud, Jamal. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2017:v:6:i:1:p:14-25. Full description at Econpapers || Download paper | 2 |
| 20 | 2023 | Navigating the world of retail media. (2023). Gees, Christian. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2023:v:11:i:4:p:358-366. Full description at Econpapers || Download paper | 2 |
| 21 | 2013 | Find the shared interest: A route to community activation and brand building. (2013). Aaker, David. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2013:v:2:i:2:p:134-145. Full description at Econpapers || Download paper | 2 |
| 22 | 2020 | The state of the creator economy. (2020). Schram, Ryan. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2020:v:9:i:2:p:152-162. Full description at Econpapers || Download paper | 2 |
| 23 | 2012 | Sustainability creates business and brand value. (2012). Palma, Nestor Coronado ; Visser, Mirjam. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2012:v:1:i:3:p:217-222. Full description at Econpapers || Download paper | 2 |
| 24 | 2014 | What is it worth? The value chasm between brand and influencers. (2014). Murphy, Ted ; Schram, Ryan. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2014:v:3:i:1:p:31-40. Full description at Econpapers || Download paper | 2 |
| 25 | 2012 | From good to branded: Using immersive design to deliver a positive brand experience for British Gas. (2012). Coomber, Lee ; Poore, Jess. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2012:v:1:i:4:p:318-326. Full description at Econpapers || Download paper | 2 |
| 26 | 2022 | Why people use virtual assistants: Understanding engagement with Alexa. (2022). Jones, Valerie K. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2022:v:11:i:1:p:80-101. Full description at Econpapers || Download paper | 2 |
| 27 | 2013 | How to use content to grip your audience like a broadcaster. (2013). Reeves, Michael ; Hipwell, Kath. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2013:v:2:i:1:p:63-75. Full description at Econpapers || Download paper | 2 |
| 28 | 2014 | `Designing Brand Identity: An Essential Guide for the Whole Branding Team` by Alina Wheeler. (2014). Wheeler, Alina. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2014:v:2:i:4:p:416-417. Full description at Econpapers || Download paper | 2 |
| 29 | 2018 | The rise of conversational commerce: What brands need to know. (2018). Vassinen, Riku. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2018:v:7:i:1:p:13-22. Full description at Econpapers || Download paper | 2 |
| 30 | 2013 | Making brands successful: Optimising marketing return on investment. (2013). Perrey, Jesko ; Spillecke, Dennis ; Umblijs, Andris. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2013:v:2:i:1:p:21-27. Full description at Econpapers || Download paper | 1 |
| 31 | 2023 | Mass personalisation: A strategy for building brand equity in the healthcare sector. (2023). Nevins, Sharon ; Parrish, Franklin. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2023:v:12:i:1:p:6-24. Full description at Econpapers || Download paper | 1 |
| 32 | 2014 | Strategic management of the brand in the world of sport. (2014). Richelieu, Andre. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2014:v:2:i:4:p:403-415. Full description at Econpapers || Download paper | 1 |
| 33 | 2012 | Simple is smart and other lessons from the Global Brand Simplicity Index. (2012). Belk, Howard ; Rafferty, Brian. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2012:v:1:i:3:p:254-261. Full description at Econpapers || Download paper | 1 |
| 34 | 2018 | How brands are using nonlinear marketing to address consumer resistance to traditional marketing strategies. (2018). Jain, Varsha ; Shah, Reshma ; Turner, Jamie. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2018:v:6:i:4:p:397-408. Full description at Econpapers || Download paper | 1 |
| 35 | 2019 | Understanding the impact of marketing transformation on sales and marketing alignment. (2019). Pal, Sandeep. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2019:v:8:i:1:p:48-57. Full description at Econpapers || Download paper | 1 |
| 36 | 2015 | Why we dont think the way we think we think: The theory and application of behavioural economics. (2015). Tasgal, Anthony. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2015:v:4:i:3:p:224-232. Full description at Econpapers || Download paper | 1 |
| 37 | 2012 | Sponsorship awareness at a new NCAA division I football stadium: An analysis of donation level as a measure of fan identification. (2012). Ross, Stephen D ; Shreffler, Megan B ; Brownlee, Eric A. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2012:v:1:i:4:p:413-423. Full description at Econpapers || Download paper | 1 |
| 38 | 2015 | Reimagining branding for the new B2B digital marketplace. (2015). Schultz, Don E ; Zahay, Debra ; Kumar, Archana. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2015:v:3:i:4:p:357-372. Full description at Econpapers || Download paper | 1 |
| 39 | 2020 | Telling stories in seconds: A success framework for brands. (2020). Marrone, Stefano. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2020:v:8:i:4:p:347-358. Full description at Econpapers || Download paper | 1 |
| 40 | 2012 | The IBM Brand System: An interview with Kevin Bishop. (2012). Bishop, Kevin ; Jenkinson, Angus. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2012:v:1:i:3:p:223-233. Full description at Econpapers || Download paper | 1 |
| 41 | 2016 | Digital is not different anymore: A review of findings and tactics to optimise execution and encourage consumer adaptation of in-store digital devices and signage. (2016). Pingol, Mark ; Jacobs, Kate. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2016:v:5:i:2:p:150-156. Full description at Econpapers || Download paper | 1 |
| 42 | 2022 | The deep brand: Designs for a new chapter in marketing?. (2022). Jenkinson, Angus. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2022:v:10:i:4:p:330-359. Full description at Econpapers || Download paper | 1 |
| 43 | 2018 | Performance with purpose: The PepsiCo challenge. (2018). Gregory, James R. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2018:v:6:i:4:p:328-355. Full description at Econpapers || Download paper | 1 |
| 44 | 2024 | Greenwashing and greenhushing: Risks and opportunities from the gap between brand sustainability perceptions and performance. (2024). Liszka, Sofia ; Haigh, Robert. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2024:v:13:i:3:p:229-240. Full description at Econpapers || Download paper | 1 |
| 45 | 2014 | Business-to-business event sponsorship: Generating value through strategy and metrics. (2014). Connolly, Kate Phillips. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2014:v:3:i:1:p:51-58. Full description at Econpapers || Download paper | 1 |
| 46 | 2019 | Marketing, the change catalyst for digital business transformation: Lessons learned from the modernisation of a B2B marketing organisation. (2019). Dasser, Mahmoud. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2019:v:8:i:1:p:20-41. Full description at Econpapers || Download paper | 1 |
| 47 | 2012 | The potential of private labels in agricultural markets: An exploratory study. (2012). Gilboa, Shaked ; Herstein, Ram ; Gamliel, Eyal. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2012:v:1:i:1:p:69-78. Full description at Econpapers || Download paper | 1 |
| 48 | 2015 | People powered brands: How companies can inspire consumer action. (2015). Morrison, Gwen ; Humlen, Anneliza. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2015:v:4:i:3:p:201-216. Full description at Econpapers || Download paper | 1 |
| 49 | 2012 | The LVMHâBulgari agreement: Changes in the luxury market that lead family companies to sell up. (2012). Tabatoni, Olivier ; Kapferer, Jean-Noel. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2012:v:1:i:4:p:389-402. Full description at Econpapers || Download paper | 1 |
| 50 | 2017 | Brand deletion. (2017). Shah, Purvi ; Davis, Donna F ; Laverie, Debra A. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2017:v:5:i:4:p:434-452. Full description at Econpapers || Download paper | 1 |
50 most relevant documents in this series (papers most cited in the last two years)
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2018 | Voice-activated change: Marketing in the age of artificial intelligence and virtual assistants. (2018). Jones, Valerie K. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2018:v:7:i:3:p:233-245. Full description at Econpapers || Download paper | 3 |
| 2 | 2017 | Selling products by selling brand purpose. (2017). Hsu, Chung-Kue. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2017:v:5:i:4:p:373-394. Full description at Econpapers || Download paper | 3 |
| 3 | 2020 | The impact of augmented reality experiential marketing on brand equity and buying intention. (2020). Reiners, Sarah ; Haumer, Florian ; Kolo, Castulus. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2020:v:8:i:4:p:368-387. Full description at Econpapers || Download paper | 2 |
| 4 | 2022 | Why people use virtual assistants: Understanding engagement with Alexa. (2022). Jones, Valerie K. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2022:v:11:i:1:p:80-101. Full description at Econpapers || Download paper | 2 |
| 5 | 2014 | `Designing Brand Identity: An Essential Guide for the Whole Branding Team` by Alina Wheeler. (2014). Wheeler, Alina. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2014:v:2:i:4:p:416-417. Full description at Econpapers || Download paper | 2 |
| 6 | 2018 | Purpose is at the core of branding. (2018). Annweiler, Brd. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2018:v:7:i:3:p:225-232. Full description at Econpapers || Download paper | 2 |
| 7 | 2022 | Authenticity attracts authenticity: The impact of brand authenticity and self-authenticity on brand loyalty. (2022). Carroll, Ryall ; Kachersky, Luke ; Cadet, Fabienne T. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2022:v:10:i:4:p:377-388. Full description at Econpapers || Download paper | 2 |
| 8 | 2023 | Navigating the world of retail media. (2023). Gees, Christian. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2023:v:11:i:4:p:358-366. Full description at Econpapers || Download paper | 2 |
| 9 | 2017 | Brand purpose: The navigational code for growth. (2017). Kramer, Markus. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2017:v:6:i:1:p:46-54. Full description at Econpapers || Download paper | 2 |
Citing documents used to
compute impact factor: 4
| Year | Title | |
|---|---|---|
| 2025 | Retail media networks: definition, development, and differentiation. (2025). Thomas, Rodney ; Rapert, Molly ; Williams, Brent ; Murray, Andy. In: Journal of Business Research. RePEc:eee:jbrese:v:200:y:2025:i:c:s0148296325004795. Full description at Econpapers || Download paper | |
| 2025 | Understanding retail media: Perspectives and implications for stakeholders. (2025). Fagbola, Ladipo ; Pauwels, Koen. In: Journal of Retailing. RePEc:eee:jouret:v:101:y:2025:i:3:p:315-330. Full description at Econpapers || Download paper | |
| 2025 | Destigmatizing Generative A.I. for Marketing Content Development. (2025). Ivanov, Svilen ; Vladimir, Zhechev. In: Proceedings of the International Conference on Business Excellence. RePEc:vrs:poicbe:v:19:y:2025:i:1:p:3859-3867:n:1032. Full description at Econpapers || Download paper | |
| 2025 | Domestic Cycling Tourism: Double Pollution, Greenhushing, and Slovenian Sustainable Travel. (2025). Bojnec, Tefan ; Griar, Sergej ; Ugar, Violeta. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:1:p:295-:d:1559338. Full description at Econpapers || Download paper |
Recent citations
Recent citations received in 2024
| Year | Citing document | |
|---|---|---|
| 2024 | How Disinformation Affects Sales: Examining the Advertising Campaign of a Socially Responsible Brand. (2024). Bian, Xuemei ; Gupta, Suraksha ; Yannopoulou, Natalia ; Liu, Martin J ; Chandrasapth, Koblarp ; Jin, Boyi. In: Journal of Business Research. RePEc:eee:jbrese:v:182:y:2024:i:c:s0148296324002935. Full description at Econpapers || Download paper |
Recent citations received in 2023
| Year | Citing document |
|---|
Recent citations received in 2022
| Year | Citing document |
|---|
10 most frequent citing series