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Citation Profile [Updated: 2026-06-12 21:57:20]
5 Years H Index
12
Impact Factor (IF)
0.65
5 Years IF
0.7
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
2016 0 0.5 0 0 14 14 25 0 0 0 0 0 0.2
2017 0.14 0.51 0.14 0.14 15 29 49 4 4 14 2 14 2 3 75 2 0.13 0.2
2018 0.17 0.52 0.17 0.17 18 47 42 8 12 29 5 29 5 5 62.5 1 0.06 0.22
2019 0.27 0.53 0.36 0.28 22 69 242 25 37 33 9 47 13 14 56 8 0.36 0.21
2020 0.55 0.63 0.34 0.38 26 95 137 32 69 40 22 69 26 12 37.5 1 0.04 0.3
2021 0.83 0.72 0.56 0.58 30 125 78 70 139 48 40 95 55 26 37.1 4 0.13 0.26
2022 0.66 0.71 0.7 0.76 33 158 117 111 250 56 37 111 84 31 27.9 4 0.12 0.21
2023 0.54 0.67 0.75 0.74 60 218 70 162 413 63 34 129 96 80 49.4 6 0.1 0.19
2024 0.66 0.71 0.78 0.81 74 292 86 227 640 93 61 171 139 100 44.1 19 0.26 0.21
2025 0.65 0.93 0.81 0.7 75 367 11 298 938 134 87 223 157 116 38.9 16 0.21 0.27
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12019Partial least squares structural equation modeling using SmartPLS: a software review. (2019). Sarstedt, Marko ; Cheah, Jun-Hwa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00058-3.

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149
22020Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (2020). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00081-9.

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48
32019The state of marketing analytics in research and practice. (2019). Bendixen, Michael ; Petrescu, Maria ; Iacobucci, Dawn ; Krishen, Anjala. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00059-2.

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38
42020Cutoff criteria for overall model fit indexes in generalized structured component analysis. (2020). Sarstedt, Marko ; Hwang, Heungsun ; Cho, Gyeongcheol ; Ringle, Christian M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00089-1.

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28
52022A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis. (2022). Kargina, Mariya ; Caputo, Andrea. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00142-7.

Full description at Econpapers || Download paper

28
62024Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM). (2024). Liu, Yide ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00279-7.

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25
72021BERT: a sentiment analysis odyssey. (2021). Alaparthi, Shivaji ; Mishra, Manit. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00109-8.

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17
82024Reviewing the SmartPLS 4 software: the latest features and enhancements. (2024). Cheah, Jun-Hwa ; Magno, Francesca ; Cassia, Fabio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00266-y.

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15
92022What’s important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks’ customers. (2022). Damberg, Svenja ; Schwaiger, Manfred ; Ringle, Christian M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00147-2.

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15
102020The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance. (2020). Boyer, Stefanie ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00087-3.

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14
112023A decade of marketing analytics and more to come: JMA insights. (2023). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-023-00226-6.

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13
122019The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter. (2019). Tian, Wen ; Heldsinger, Natalie ; Huang, Lei ; Clarke, Amelia. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00053-8.

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13
132019A systematic literature review of big data adoption in internationalization. (2019). Menvielle, William ; le Dinh, Thang ; Khoa, Nguyen Anh. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00054-7.

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12
142019Defining and measuring social customer-relationship management (CRM) capabilities. (2019). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:1:d:10.1057_s41270-018-0044-8.

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11
152017Marketing analytics: from practice to academia. (2017). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0019-1.

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11
162022Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework. (2022). Villegas, Salvador G ; Vollrath, Matthew D. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-020-00098-0.

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11
172017The world of analytics: interdisciplinary, inclusive, insightful, and influential. (2017). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0016-4.

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10
182020Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. (2020). Madero, Sergio ; Guerra, Eva ; Gonzalez, Beatriz ; Lopez, Alberto. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00085-5.

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10
192022The influence of social media eWOM information on purchase intention. (2022). Woon, Steve ; Leong, Choi-Meng ; Loi, Alexa Min-Wei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00132-9.

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10
202021Influence of interpersonal competence on behavioral intention in social commerce through customer-perceived value. (2021). Hsiao, Ming-Hsiung. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00093-5.

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9
212022Artificial intelligence in marketing: a network analysis and future agenda. (2022). Korelo, Jose Carlos ; Alves, Helison Bertoli ; Schiessl, Djonata. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00143-6.

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9
222017Imbalanced customer classification for bank direct marketing. (2017). Daskalaki, Sophia ; Marinakos, Georgios. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0013-7.

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9
232022Digitalization and its impact on contemporary marketing strategies and practices. (2022). Cham, Tat-Huei ; Memon, Mumtaz Ali ; Fam, Kim-Shyan ; Cheah, Jun-Hwa ; Laszlo, Jozsa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-022-00167-6.

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9
242020Mediating effect of reasons on the relationship between altruism and green hotel patronage intention. (2020). Aziz, Norzalita Abd ; Tan, Lingling ; Ngah, Abdul Hafaz. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:1:d:10.1057_s41270-020-00067-7.

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9
252024Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial. (2024). Ringle, Christian M ; Hauff, Sven ; Richter, Nicole F ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-024-00325-y.

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9
262021Understanding changes in a brand’s core positioning and customer engagement: a sentiment analysis of a brand-owned Facebook site. (2021). Xu, Zhenning ; Tajdini, Saeed ; Vail, Colin ; Kohli, Amarpreet S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00099-z.

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8
272019Review of a proposed methodology for bibliometric and visualization analyses for organizations: application to the collaboration economy. (2019). Leblanc-Proulx, Sebastien ; Ertz, Myriam. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00052-9.

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7
282021Image-mining: exploring the impact of video content on the success of crowdfunding. (2021). Ma, Zecong ; Palacios, Sergio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00133-8.

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7
292017Moderating effect of price perception on factors affecting attitude towards online shopping. (2017). Sarkar, Subhro ; Khare, Arpita. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0018-2.

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7
302022Reshaping the bank experience for GEN Z in France. (2022). Barreto, Tais ; Kaabachi, Souheila ; ben Mrad, Selima. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-022-00173-8.

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7
312023Sponsored brands video rings up clicks and sales in the short and long run. (2023). Shah, Zee ; Peran, Michael ; Pauwels, Koen ; Schnaidt, German ; Vercamer, Dauwe. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-023-00237-3.

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6
322023Assessing the effects of COVID-19-related risk on online shopping behavior. (2023). Limongi, Ricardo ; Raasch, Michele ; Hoeckesfeld, Lenoir ; de Sousa, Joo Henriques ; Soares, Joo Coelho ; Santos, Weverson Soares. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-022-00156-9.

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6
332021Predictors of online shopping in India: an empirical investigation. (2021). Tandon, Urvashi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00084-6.

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6
342016Aaker’s brand personality scale is not universal – Explanation and reasons for bikes in India. (2016). Bishnoi, Vinod Kumar ; Kumar, Ajay. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:1:d:10.1057_jma.2016.3.

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6
352018Analyzing the analytics: data privacy concerns. (2018). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:2:d:10.1057_s41270-018-0034-x.

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6
362022Investigating the impact of psychological customer engagement on customer engagement behaviors: the moderating role of customer commitment. (2022). Bozkurt, Siddik ; Gligor, Nichole. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-021-00146-3.

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6
37Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v::y::i::d:10.1057_s41270-020-00081-9.

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6
382022Learning about the customer for improving customer retention proposal of an analytical framework. (2022). Nogueira, Joana ; Simes, Dora. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00126-7.

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5
392022Digital footprint wrangling: are analytics used for better or worse? A concurrent mixed methods research on the commercial (ab)use of dataveillance. (2022). Ostergaard, Klaus Grue ; Abrantes, Bruno F. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00144-5.

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5
402018Customer retention in freemium applications. (2018). Ross, Nicholas. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0042-x.

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5
412024Artificial intelligence in business-to-business (B2B) sales process: a conceptual framework. (2024). Peterson, Robert ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00287-7.

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5
422019Customer relationship management technology: bridging the gap between marketing education and practice. (2019). Ajjan, Haya ; Harrison, Dana E. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:4:d:10.1057_s41270-019-00063-6.

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5
432020The evolution of behavioral loyalty and customer lifetime value over time: investigation from a Casino Loyalty Program. (2020). Yoo, Michelle ; Bai, Billy ; Singh, Ashok. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00076-6.

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5
442022Trends and patterns in digital marketing research: bibliometric analysis. (2022). Jamali, Seyedh Mahboobeh ; Kargaran, Sanaz ; Ebrahim, Nader Ale ; Haghighinasab, Manijeh ; Saberi, Ali ; Ghorbani, Zahra. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00116-9.

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5
452021The choice of brand extension: the moderating role of brand loyalty on fit and brand familiarity. (2021). Fu, Wei ; Liang, Bei Chen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00100-9.

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5
462022How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context. (2022). Lim, Xin-Jean ; Yee, Wong Foong ; Rathakrishnan, Thanuja ; Ng, Siew Imm ; Seng, Kaixin. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00110-1.

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5
472020The dilemma of social media algorithms and analytics. (2020). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00094-4.

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5
482024Understanding travel apps usage intention: findings from PLS and NCA. (2024). Singh, Rahul Pratap ; Tiwari, Pinaz ; Koay, Kian Yeik. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00258-y.

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5
492020To what extent do conspicuous consumption and status consumption reinforce the effect of self-image congruence on emotional brand attachment? Evidence from the Kingdom of Saudi Arabia. (2020). Klabi, Fethi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00073-9.

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5
502023Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers. (2023). Lee, Yi Yong ; Liew, Tze Wei ; Gan, Chin Lay. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-022-00164-9.

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5
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12019Partial least squares structural equation modeling using SmartPLS: a software review. (2019). Sarstedt, Marko ; Cheah, Jun-Hwa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00058-3.

Full description at Econpapers || Download paper

69
22020Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (2020). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00081-9.

Full description at Econpapers || Download paper

30
32024Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM). (2024). Liu, Yide ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00279-7.

Full description at Econpapers || Download paper

25
42022A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis. (2022). Kargina, Mariya ; Caputo, Andrea. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00142-7.

Full description at Econpapers || Download paper

22
52019The state of marketing analytics in research and practice. (2019). Bendixen, Michael ; Petrescu, Maria ; Iacobucci, Dawn ; Krishen, Anjala. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00059-2.

Full description at Econpapers || Download paper

17
62024Reviewing the SmartPLS 4 software: the latest features and enhancements. (2024). Cheah, Jun-Hwa ; Magno, Francesca ; Cassia, Fabio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00266-y.

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15
72020Cutoff criteria for overall model fit indexes in generalized structured component analysis. (2020). Sarstedt, Marko ; Hwang, Heungsun ; Cho, Gyeongcheol ; Ringle, Christian M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00089-1.

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15
82023A decade of marketing analytics and more to come: JMA insights. (2023). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-023-00226-6.

Full description at Econpapers || Download paper

13
92021BERT: a sentiment analysis odyssey. (2021). Alaparthi, Shivaji ; Mishra, Manit. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00109-8.

Full description at Econpapers || Download paper

12
102022What’s important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks’ customers. (2022). Damberg, Svenja ; Schwaiger, Manfred ; Ringle, Christian M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00147-2.

Full description at Econpapers || Download paper

11
112024Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial. (2024). Ringle, Christian M ; Hauff, Sven ; Richter, Nicole F ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-024-00325-y.

Full description at Econpapers || Download paper

9
122022Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework. (2022). Villegas, Salvador G ; Vollrath, Matthew D. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-020-00098-0.

Full description at Econpapers || Download paper

8
132022The influence of social media eWOM information on purchase intention. (2022). Woon, Steve ; Leong, Choi-Meng ; Loi, Alexa Min-Wei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00132-9.

Full description at Econpapers || Download paper

8
142022Artificial intelligence in marketing: a network analysis and future agenda. (2022). Korelo, Jose Carlos ; Alves, Helison Bertoli ; Schiessl, Djonata. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00143-6.

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8
152019A systematic literature review of big data adoption in internationalization. (2019). Menvielle, William ; le Dinh, Thang ; Khoa, Nguyen Anh. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00054-7.

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7
162023Assessing the effects of COVID-19-related risk on online shopping behavior. (2023). Limongi, Ricardo ; Raasch, Michele ; Hoeckesfeld, Lenoir ; de Sousa, Joo Henriques ; Soares, Joo Coelho ; Santos, Weverson Soares. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-022-00156-9.

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6
172023Sponsored brands video rings up clicks and sales in the short and long run. (2023). Shah, Zee ; Peran, Michael ; Pauwels, Koen ; Schnaidt, German ; Vercamer, Dauwe. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-023-00237-3.

Full description at Econpapers || Download paper

6
182022Digitalization and its impact on contemporary marketing strategies and practices. (2022). Cham, Tat-Huei ; Memon, Mumtaz Ali ; Fam, Kim-Shyan ; Cheah, Jun-Hwa ; Laszlo, Jozsa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-022-00167-6.

Full description at Econpapers || Download paper

6
192020The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance. (2020). Boyer, Stefanie ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00087-3.

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6
202019The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter. (2019). Tian, Wen ; Heldsinger, Natalie ; Huang, Lei ; Clarke, Amelia. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00053-8.

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212024Artificial intelligence in business-to-business (B2B) sales process: a conceptual framework. (2024). Peterson, Robert ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00287-7.

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222024Understanding travel apps usage intention: findings from PLS and NCA. (2024). Singh, Rahul Pratap ; Tiwari, Pinaz ; Koay, Kian Yeik. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00258-y.

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232021Image-mining: exploring the impact of video content on the success of crowdfunding. (2021). Ma, Zecong ; Palacios, Sergio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00133-8.

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242021Understanding changes in a brand’s core positioning and customer engagement: a sentiment analysis of a brand-owned Facebook site. (2021). Xu, Zhenning ; Tajdini, Saeed ; Vail, Colin ; Kohli, Amarpreet S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00099-z.

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252021Influence of interpersonal competence on behavioral intention in social commerce through customer-perceived value. (2021). Hsiao, Ming-Hsiung. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00093-5.

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262021Predictors of online shopping in India: an empirical investigation. (2021). Tandon, Urvashi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00084-6.

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272025Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial. (2025). Hair, Joseph F ; Becker, Jan-Michael ; Ringle, Christian M ; Babin, Barry J ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-025-00414-6.

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282023Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers. (2023). Lee, Yi Yong ; Liew, Tze Wei ; Gan, Chin Lay. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-022-00164-9.

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292021The impact of questionnaire length on the accuracy rate of online surveys. (2021). Miura, Taro ; Kato, Takumi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00105-y.

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302022How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context. (2022). Lim, Xin-Jean ; Yee, Wong Foong ; Rathakrishnan, Thanuja ; Ng, Siew Imm ; Seng, Kaixin. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00110-1.

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312022Trends and patterns in digital marketing research: bibliometric analysis. (2022). Jamali, Seyedh Mahboobeh ; Kargaran, Sanaz ; Ebrahim, Nader Ale ; Haghighinasab, Manijeh ; Saberi, Ali ; Ghorbani, Zahra. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00116-9.

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322022Reshaping the bank experience for GEN Z in France. (2022). Barreto, Tais ; Kaabachi, Souheila ; ben Mrad, Selima. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-022-00173-8.

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332020Mediating effect of reasons on the relationship between altruism and green hotel patronage intention. (2020). Aziz, Norzalita Abd ; Tan, Lingling ; Ngah, Abdul Hafaz. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:1:d:10.1057_s41270-020-00067-7.

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342024Rethinking the role of educators in the 21st century: navigating globalization, technology, and pandemics. (2024). Rahimi, Ramy A ; Oh, Grace S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:2:d:10.1057_s41270-024-00303-4.

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352022Investigating the impact of psychological customer engagement on customer engagement behaviors: the moderating role of customer commitment. (2022). Bozkurt, Siddik ; Gligor, Nichole. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-021-00146-3.

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362021A qualitative analysis of the marketing analytics literature: where would ethical issues and legality rank?. (2021). Khan, Muhammad Bashir ; Dar, Imran Bashir ; Mujtaba, Bahaudin G. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:3:d:10.1057_s41270-021-00119-6.

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372020Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. (2020). Madero, Sergio ; Guerra, Eva ; Gonzalez, Beatriz ; Lopez, Alberto. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00085-5.

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382020The evolution of behavioral loyalty and customer lifetime value over time: investigation from a Casino Loyalty Program. (2020). Yoo, Michelle ; Bai, Billy ; Singh, Ashok. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00076-6.

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392023Hybrid intelligence: human–AI collaboration in marketing analytics. (2023). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-023-00245-3.

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402024An investigation of selected UTAUT constructs and consumption values of Gen Z and Gen X for mobile banking services and behavioral intentions to facilitate the adoption of mobile apps. (2024). Spais, George ; Dendrinos, Konstantinos. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-023-00271-1.

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412023Do you take...? The effect of mobile payment solutions on use intention: an application of UTAUT2. (2023). McAndrews, Laura E ; Martinez, Briana M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-022-00175-6.

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422023Mapping 2022 in Journal of Marketing Analytics: what lies ahead?. (2023). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-023-00214-w.

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432024How do line extensions impact brand sales? The role of feature similarity and brand architecture. (2024). Ataman, Berk ; Pauwels, Koen ; Sezen, Burcu. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-023-00265-z.

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442023The impact of user-generated content on intention to select a travel destination. (2023). Thi, Thao Thanh ; Tong, Shurong. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-022-00174-7.

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452023Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country. (2023). Siqueira, Jose Ribamar ; Molina, German ; Reinoso-Carvalho, Felipe ; Horst, Enrique ; Sezen, Burcu ; Pea-Garcia, Nathalie ; Gunn, Laura H. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-022-00188-1.

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462018The marketing analytics orientation (MAO) of firms: identifying factors that create highly analytical marketing practices. (2018). Lala, Vishal ; Gopalakrishna, Pradeep ; Branda, Anthony F. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:3:d:10.1057_s41270-018-0036-8.

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472020Interaction of normative and predictive expectations in customer satisfaction and emotions. (2020). Jeon, Myunghee Mindy ; Coleman, Linda Jane ; Meirovich, Gavriel. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00078-4.

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482022Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia. (2022). Sharma, Rajesh ; Kautish, Pradeep ; Khare, Arpita. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00134-7.

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492023Extracting marketing information from product reviews: a comparative study of latent semantic analysis and probabilistic latent semantic analysis. (2023). Ahmad, Shimi Naurin ; Laroche, Michel. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00218-6.

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502021Do Millennials share similar perceptions of brand experience? A clusterization based on brand experience and other brand-related constructs: the case of Netflix. (2021). Pattuglia, Simonetta ; Amoroso, Sara ; Khan, Imran. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-021-00103-0.

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Citing documents used to compute impact factor: 87
YearTitle
2025Analysing user-generated content in sports events through the lens of the Spain brand. (2025). Kuster, Ins ; Isabel, Mara ; Mora, Elsabet ; Vila-Lopez, Natalia. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:1:d:10.1057_s41270-023-00286-8.

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2025The echoes of social media friends’ travels: social influence and venue selection in a hyperconnected world. (2025). Yang, Xingwei ; Lin, Zhibin ; Kargar, Mehdi ; Djafarova, Elmira. In: Humanities and Social Sciences Communications. RePEc:pal:palcom:v:12:y:2025:i:1:d:10.1057_s41599-025-05450-2.

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2025What postpones degree completion? Discovering key predictors of undergraduate degree completion through explainable artificial intelligence (XAI). (2025). Vigness, Rachel ; Douglas, Stephanie ; Oztekin, Asil ; Cankaya, Burak ; Roberts, Robin. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:2:d:10.1057_s41270-024-00290-6.

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2025The second mover’s market research dilemma. (2025). Christen, Markus ; Soberman, David A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:2:d:10.1057_s41270-024-00320-3.

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2025Examining value co-creation in branded mobile apps: a critical analysis of its antecedents and outcomes. (2025). Tran, Trang P ; Sun, Qin ; Dang, Anh. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-025-00387-6.

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2025When and how digital novel technologies matter to firm marketing performance. (2025). Gnizy, Itzhak. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:1:d:10.1057_s41270-024-00288-0.

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2025Modeling total distribution velocity. (2025). Gbl, Sebastian ; Hirche, Martin ; Trinh, Giang ; Vlckner, Franziska. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:4:d:10.1057_s41270-024-00327-w.

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2025Hybrid intelligence failure analysis for industry 4.0: a literature review and future prospective. (2025). Mokhtarzadeh, Mahdi ; Rodrguez-Echeverra, Jorge ; Semanjski, Ivana ; Gautama, Sidharta. In: Journal of Intelligent Manufacturing. RePEc:spr:joinma:v:36:y:2025:i:4:d:10.1007_s10845-024-02376-5.

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2025Human-artificial intelligence collaboration in supply chain outcomes: the mediating role of responsible artificial intelligence. (2025). Roux, Mlanie ; Yaroson, Emilia Vann ; Abadie, Amlie. In: Annals of Operations Research. RePEc:spr:annopr:v:354:y:2025:i:1:d:10.1007_s10479-025-06534-7.

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2025The moderating role of perceived brand globalness on the effects of consumers’ attitude during periods of political controversies: three interconnected studies following marketing analytics’ best practices. (2025). Luna-Cortes, Gonzalo ; Lpez-Bonilla, Luis Miguel. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:2:d:10.1057_s41270-024-00291-5.

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2025Understanding retail media: Perspectives and implications for stakeholders. (2025). Fagbola, Ladipo ; Pauwels, Koen. In: Journal of Retailing. RePEc:eee:jouret:v:101:y:2025:i:3:p:315-330.

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2025Consumer responses to 3D experiences: the role of enjoyment, surprise, and augmentation quality. (2025). Rohden, Simoni F ; Espartel, Llis Balestrin ; Subbotin, Dmitry. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-025-00394-7.

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2025The impact of ambidextrous traditional and contemporary data analytics on marketing innovation. (2025). Gnizy, Itzhak. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:4:d:10.1057_s41270-024-00316-z.

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2025A bibliometric analysis of virtual influencers in the Web of Science. (2025). Pascual-Riquelme, Isabel ; Mora-Prez, Elisabet ; Kuster-Boluda, Ines ; Vila-Lpez, Natalia. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:1:d:10.1057_s41270-023-00262-2.

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2025Can I be a sportsperson and a worker? Analytics on athlete and coach dual careers. (2025). Podnar, K ; Mattia, G ; Capranica, L ; Mingione, M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:2:d:10.1057_s41270-024-00324-z.

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2025Perceived Authenticity and Tourist Behavior Toward Local Restaurants: An Empirical Study in Thailand. (2025). Mahasuweerachai, Patcharaporn ; Suttikun, Chompoonut ; Wareebor, Sukanya. In: Tourism and Hospitality. RePEc:gam:jtourh:v:6:y:2025:i:3:p:123-:d:1689371.

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2025Analyzing product attributes and brand sentiment of smartwatches using Twitter/X data from a time series perspective. (2025). Xu, Zhenning ; Nkhalamba, Solomon ; Gai, Lili ; Kohli, Amarpreet. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-024-00349-4.

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2025From memes to motivation: understanding how social media influencers drive youth consumption. (2025). Yawar, Rao Bakhat ; Saif, Naveed ; Gan, Gerald Guan ; Khan, Faheem ; Ali, Shabahat. In: Humanities and Social Sciences Communications. RePEc:pal:palcom:v:12:y:2025:i:1:d:10.1057_s41599-025-06166-z.

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2025ESG consequences for companies in the digital environment: insights from sector-specific performance across the EU-27. (2025). Kotrba, Vojtěch ; Martinez, Luis F ; Menk, Jakub. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-024-00370-7.

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2025Environment vs. sports vs. art: effects of CSR activities on the perceived value of products and advertising in the food industry. (2025). Matsuda, Toshifumi ; Kato, Takumi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:4:d:10.1057_s41270-024-00307-0.

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2025Consumers Orientation towards E-Commerce during Disruptive Times: Entrepreneurship Implications. (2025). Grosu, Raluca Mariana ; Starosta, Kejo ; Pleea, Doru Alexandru ; Chia, Sandra Diana. In: Central European Business Review. RePEc:prg:jnlcbr:v:2025:y:2025:i:2:id:380:p:25-43.

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2025Unveiling the determinants of alternative payment adoption: exploring the factors shaping generation Z’s intentions in Thailand. (2025). Ponsree, Khwanjira ; Naruetharadhol, Phaninee. In: International Entrepreneurship and Management Journal. RePEc:spr:intemj:v:21:y:2025:i:1:d:10.1007_s11365-024-01057-2.

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2025Painless, careless: Will satisfaction toward QR code payment increase impulsive purchase?. (2025). Paramita, Widya ; Fania, Raihan Fara. In: Journal of Financial Services Marketing. RePEc:pal:jofsma:v:30:y:2025:i:4:d:10.1057_s41264-025-00323-w.

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2025Consumer (brand) happiness of premium fashion brands and value consciousness: The case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms. (2025). Spais, George ; Lyroni, Chara. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-024-00342-x.

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2025Advancing predictive content analysis: a natural language processing and machine learning approach to television script data. (2025). Palomba, Anthony. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-025-00435-1.

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2025Making sense of data using automated content analysis: an illustration using archival data from newspaper articles. (2025). Mathew, Sunil George. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:4:d:10.1057_s41270-024-00311-4.

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2025Deepening big data sustainable value creation: insights using IPMA, NCA, and cIPMA. (2025). Riggs, Randy ; Real, Juan C ; Roldn, Jos L ; Felipe, Carmen M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:4:d:10.1057_s41270-024-00321-2.

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2025From communicative to cultural memory: The role of collaboration in the diffusion of scientific innovation. (2025). Ding, Ying ; Zhang, Jinwen ; Liu, Yue ; Zhuang, Ruolan ; Zhai, Yujia. In: Journal of Informetrics. RePEc:eee:infome:v:19:y:2025:i:3:s175115772500063x.

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2025Enhancing operational efficiency in nonprofit organizations through demand forecasting. (2025). Pereira, Cssia Rita ; da Veiga, Claudimar Pereira ; Su, Zhaohui ; Girotto, Felipe Mendes. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:22:y:2025:i:4:d:10.1007_s12208-025-00455-8.

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2025From consumers to consumption: The socio-technical assemblage of the persona in market segmentation. (2025). Ruiz, Carlos Diaz ; Syrjl, Henna ; Leipmaa-Leskinen, Hanna ; Luomala, Harri T. In: Journal of Business Research. RePEc:eee:jbrese:v:194:y:2025:i:c:s0148296325002103.

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2025Discursively negotiating AI: A social representation theory approach to LLM-based chatbots. (2025). Wassler, Philipp ; Williams, Nigel ; Pedeliento, Giuseppe ; Mangi, Federico. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:221:y:2025:i:c:s004016252500383x.

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2025Navigating computational linguistic in marketing practices: The barriers of natural language processing in social media marketing and a path to future research. (2025). Desveaud, Kathleen ; Gross, Jana. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:4:d:10.1057_s41270-024-00337-8.

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2025Analyzing customer reviews with abstractive summarization and sentiment analysis: a software review. (2025). Valette-Florence, Pierre ; Hakimi, Mohammed ; Ul, Mirza Amin ; Ghouri, Arsalan Mujahid. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:4:d:10.1057_s41270-025-00377-8.

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2025Identifying the Intents Behind Website Visits by Employing Unsupervised Machine Learning Models. (2025). Chinhamu, Knowledge ; Zewotir, Temesgen ; Chifurira, Retius ; Soobramoney, Judah. In: Annals of Data Science. RePEc:spr:aodasc:v:12:y:2025:i:1:d:10.1007_s40745-024-00586-5.

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2025Converting free users to paying customers in freemium services: a SaaS success model. (2025). Nguyen, Tuan Kellan ; Hu, Paul Jen-Hwa ; Hsu, Pei-Fang. In: Information Systems and e-Business Management. RePEc:spr:infsem:v:23:y:2025:i:2:d:10.1007_s10257-024-00690-2.

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2025Brand influences on the relationship between livestream seller commissions and sales. (2025). Huhmann, Bruce ; Liu, Shiang ; Jiang, Jiani. In: Journal of Business Research. RePEc:eee:jbrese:v:196:y:2025:i:c:s0148296325002541.

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2025Entrepreneurial marketing and business performance in SMEs: the mediating role of competitive aggressiveness. (2025). Al-Weshah, Ghazi A ; Kakeesh, Dana F ; Alalwan, Ali A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:4:d:10.1057_s41270-024-00310-5.

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2025Fairness testing for uplift models. (2025). Li, Zhuang ; Xu, Yourong ; Thielbar, Melinda. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-024-00339-6.

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2025Big data analytics democratized with clean collaboration and customer privacy choice. (2025). Aksehirli, Zeynep ; Pauwels, Koen. In: Journal of Business Research. RePEc:eee:jbrese:v:188:y:2025:i:c:s0148296324006167.

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2025Dreams Vs Reality Phenomenological Journey of Fresh Graduates Seeking Employment in Competitive Industry. (2025). Mahilum, Dan Zohar ; Jean, Ellen ; Ann, Rachel ; Daclan, Jenifer P ; Mea, Ashllie ; Beldia, Lyca J. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:9:y:2025:i:26:p:8426-8438.

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2025Predicting CRM patronage intentions based on Schwartz’s theory of human values: a large-sample study anchored on male fashion leadership. (2025). Thomas, Sujo ; A. K. S. Suryavanshi, ; Bharath, K ; Patel, Ritesh ; Bhatt, Viral ; Pandey, Sudhir. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:22:y:2025:i:1:d:10.1007_s12208-024-00420-x.

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2025How hedonic strategies bring about customer engagement and value for e-retailers—A blended PLS-ANN analysis of the mediating effect of experiential value-in-use. (2025). Garca-Haro, Mara-Ngeles ; Rodrguez-Ardura, Inma ; Meseguer-Artola, Antoni. In: Electronic Markets. RePEc:spr:elmark:v:35:y:2025:i:1:d:10.1007_s12525-025-00827-2.

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2025How much do corporate brands matter on a commoditized perfectly competing market?. (2025). Bliev, Alexander. In: Future Business Journal. RePEc:spr:futbus:v:11:y:2025:i:1:d:10.1186_s43093-025-00604-9.

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2025Examining the antecedents of customers’ purchase behavior and the moderating role of streamers’ operational strategies in live-streaming commerce. (2025). Zhuang, Yiming ; Xu, Xun. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-025-00413-7.

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2025Conceptualizing the data-driven mindset: An application of the mindset theory of action phases. (2025). Veglio, Valerio ; Huynh, Minh-Tay ; Gunkel, Marjaana. In: Technovation. RePEc:eee:techno:v:146:y:2025:i:c:s0166497225001257.

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2025Individual Data-Driven Mindset and Decision-Making Performance: The Mediating Roles of Effort and Persistence. (2025). Huynh, Minh-Tay. In: Information Systems Frontiers. RePEc:spr:infosf:v:27:y:2025:i:6:d:10.1007_s10796-025-10647-6.

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2025Enhancing Classroom Learning Experience: A Comprehensive Study on the Integration and Influence of Technology in 21st Century Education in Guyana.. (2025). Lewis, Andrae Alexus. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:9:y:2025:i:1:p:2030-2044.

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2025Mini Review of Piano Proficiency Course for Early Childhood Education Program. (2025). Rui, Zhuang ; Yi, Wong Huey. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:9:y:2025:i:12:p:1392-1399.

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2025Identifying Multilevel Predictors of Digipedagogical Competence among Secondary School Teachers in the United States. (2025). Avci, Hulya ; Davis, Trina J ; Rambo-Hernandez, Karen E. In: SAGE Open. RePEc:sae:sagope:v:15:y:2025:i:4:p:21582440251387397.

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2025The power of duality: Exploring the multi-dimensional impact of coopetition strategy on core competency in new start-up SMEs. (2025). Wang, YI ; Wu, Dan. In: International Review of Financial Analysis. RePEc:eee:finana:v:108:y:2025:i:pa:s1057521925007410.

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2025Changing times: does the critical success factors boosting green transition of SMEs remain unchanged?. (2025). Phuc, Vu Kien ; Huy, Pham Quang. In: Journal of Innovation and Entrepreneurship. RePEc:spr:joiaen:v:14:y:2025:i:1:d:10.1186_s13731-024-00449-6.

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2025Students mindset to adopt AI chatbots for effectiveness of online learning in higher education. (2025). Hossain, Md Arafat ; Ismail, Noor Azizi ; Rahman, Muhammad Khalilur ; Hossen, Mohammad Shahadat. In: Future Business Journal. RePEc:spr:futbus:v:11:y:2025:i:1:d:10.1186_s43093-025-00459-0.

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2025Environment attitudes and social influence of sustainable practices: a study on consumer behaviour in Zimbabwe. (2025). Muchenje, Chenjerai ; Chawuruka, Patson ; Masengu, Reason. In: Future Business Journal. RePEc:spr:futbus:v:11:y:2025:i:1:d:10.1186_s43093-025-00499-6.

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2025Boosting brand behavioral intentions via integrated explicit product placements in podcasts. (2025). Moisescu, Ovidiuioan ; Dobre, Costinel ; Milovan, Anca-Maria. In: Journal of Business Research. RePEc:eee:jbrese:v:189:y:2025:i:c:s0148296324006337.

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2025I am too young for this! A moderated-mediation model of metaverse commerce resistance. (2025). Cham, Tat-Huei ; Aw, Eugene Cheng-Xi ; Tan, Garry Wei-Han ; Lin, Chieh-Yu ; Ooi, Keng-Boon ; Hew, Jun-Jie. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000037.

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2025Gender Differences in Total Early-Stage Entrepreneurial Activity: A Moderated Mediation PLS-SEM Analysis. (2025). Reiter, Daniel ; Rossi, Stefania ; Mazrekaj, Leonita. In: Graz Economics Papers. RePEc:grz:wpaper:2025-09.

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2025Supply Chain Risk in Eyeglass Manufacturing: An Empirical Case Study on Lens Inventory Management During Global Crises. (2025). Amornsawadwatana, Sataporn ; Kankoon, Sarot. In: JRFM. RePEc:gam:jjrfmx:v:18:y:2025:i:6:p:305-:d:1671493.

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2025Mediating role of inter-organizational collaboration in entrepreneurial context: multidimensional analysis. (2025). Kusa, Rafa. In: International Entrepreneurship and Management Journal. RePEc:spr:intemj:v:21:y:2025:i:1:d:10.1007_s11365-025-01124-2.

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2025Validating a Multidimensional Instrument for Measuring Key Opinion Leader (KOL) Collaboration Effectiveness in Malaysias Cosmetic Industry. (2025). Rusyaidi, Wan Arfan ; Newaz, Farhana Tahmida ; Mat, Johari ; Kharuddin, Darvinatasya. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:9:y:2025:i:10:p:4918-4928.

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2025Tackling missing data in PLS-SEM: strategies and insights for business research. (2025). Liu, Yide ; Chin, Wynne W ; Cheah, Jun-Hwa ; Hair, Joseph F ; Lyu, Chan. In: Journal of Business Research. RePEc:eee:jbrese:v:201:y:2025:i:c:s0148296325005624.

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2025The Role of Social Media Advertisements on Brand Awareness and Brand Loyalty Based on S-O-R Paradigm. (2025). Danaci, Emine Senbabaoglu. In: Interdisciplinary Description of Complex Systems - scientific journal. RePEc:zna:indecs:v:23:y:2025:i:6:p:700-717.

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2025A comparative paradigm of sequential mediation models of influencers’ credibility using PLS-SEM with machine learning. (2025). Rezakhah, Saeid ; Sharkasi, Nora ; Agag, Gomaa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-025-00382-x.

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2025Unveiling the Nexus Between Audit Quality and Financial Performance: A Strategic Adaptation Approach Through Earnings Management and Corporate Governance. (2025). Aalar, Dilber ; Neiroukh, Nidal. In: SAGE Open. RePEc:sae:sagope:v:15:y:2025:i:4:p:21582440251391115.

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2025A co-creation involving peripheral cues: When and how engagement size generates persuasiveness. (2025). Li, Peng ; Sun, Yang. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:86:y:2025:i:c:s0969698925000906.

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2025The Mediating Role of Trialability in Consumer Adoption of Augmented Reality Shopping for High-Involvement Products in South Africa. (2025). Ngobeni, Kate Mmalebuso. In: Studies in Media and Communication. RePEc:rfa:smcjnl:v:13:y:2025:i:4:p:184-196.

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2025Sustaining Infrastructure Firm Performance Through Strategic Orientation: Competitive Advantage in Dynamic Environments. (2025). Rahmawati, Elvia ; Indriyani, Erlina Pipit ; Suhariadi, Fendy ; Lestari, Yetty Dwi ; Aldhi, Ian Firstian ; Abbas, Ansar ; Hardaningtyas, Dwi. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:3:p:1194-:d:1582132.

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2025The impact of causation and effectuation decision-making logics on de-internationalization strategies of small- and medium-sized export firms. (2025). Boonchoo, Pattana. In: Journal of Innovation and Entrepreneurship. RePEc:spr:joiaen:v:14:y:2025:i:1:d:10.1186_s13731-025-00483-y.

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2025Food innovation towards a sustainable world: A study on intention to purchase lab-grown meat. (2025). Vargas-Snchez, Alfonso ; Cassia, Fabio ; Castellani, Paola ; Giaretta, Elena. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:211:y:2025:i:c:s0040162524007108.

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2025Post-COVID-19 Analysis of Fiscal Support Interventions on Health Regulations and Socioeconomic Dimensions. (2025). Mtotywa, Matolwandile Mzuvukile ; Mdletshe, Nandipha Ngcukana. In: Societies. RePEc:gam:jsoctx:v:15:y:2025:i:6:p:143-:d:1662143.

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2025The Role of Integrated Information Management Systems in the Relationship Between Product Lifecycle Management and Industry 4.0 Technologies and Market Performance. (2025). Schaefer, Jones Lus ; Junior, Osiris Canciglieri ; de Jesus, Pedro Tondela ; Maran, Carlos Eduardo. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:12:p:5260-:d:1673602.

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2025Hunting in the digital jungle: Exploring cyberstalking with higher order moderation in situational action theory. (2025). Kabiri, Saeed. In: Journal of Criminal Justice. RePEc:eee:jcjust:v:98:y:2025:i:c:s0047235225000492.

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2025Conceptual structure and thematic evolution in partial least squares structural equation modeling research. (2025). Sarstedt, Marko ; Ringle, Christian M ; Ciavolino, Enrico ; Angelelli, Mario ; Aria, Massimo. In: Quality & Quantity: International Journal of Methodology. RePEc:spr:qualqt:v:59:y:2025:i:3:d:10.1007_s11135-025-02071-4.

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2025Enhancing SME performance through succession planning, family influence, and successor attributes: evidence from Ghana’s hospitality sector. (2025). Klugah, Godfred Etse ; Korang, Vida ; Zingnaa, Mohammed Awal ; Esifie, Francis Ransford. In: SN Business & Economics. RePEc:spr:snbeco:v:5:y:2025:i:9:d:10.1007_s43546-025-00881-0.

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2025Gender perspectives on drone technology adoption in healthcare logistics. (2025). Rana, Rishabh ; Niranjan, Suman ; Garg, Vipul ; Prybutok, Victor ; Pohlen, Terrance. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:219:y:2025:i:c:s004016252500277x.

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2025Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial. (2025). Hair, Joseph F ; Becker, Jan-Michael ; Ringle, Christian M ; Babin, Barry J ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-025-00414-6.

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2025Entrepreneurship Education and Sustainable Entrepreneurial Intention: The Mediating Role of Attitudes and the Moderating Role of Prior Entrepreneurial Experience. (2025). Temesi, Goston A ; Lakner, Zoltan ; Talukder, Saurav Chandra. In: SAGE Open. RePEc:sae:sagope:v:15:y:2025:i:4:p:21582440251383194.

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2025Unpacking masstige brand perception: A multimethod study on value dimensions and brand extension. (2025). Ahn, Suhyoung ; Park, Jungkun. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925001559.

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2025The boomerang effect of positive word-of-mouth: understanding switching intentions in the mobile payment market. (2025). Mombeuil, Claudel ; Pierre, Sadrac Jean. In: Journal of Financial Services Marketing. RePEc:pal:jofsma:v:30:y:2025:i:2:d:10.1057_s41264-025-00308-9.

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2025How perceived social media influences consumers€™ WOM on social media: The moderating impact of fear of negative evaluation. (2025). Bozkurt, Sddk. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:84:y:2025:i:c:s096969892400506x.

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2025Exploring the Influence of Intelligent Personal Assistants on Brand Perception and Purchase Intentions Across Generations of Greek Consumers for Technology Products. (2025). Spais, George ; Farmakis, Georgios. In: Journal of Emerging Trends in Marketing and Management. RePEc:aes:jetimm:v:1:y:2025:i:2:p:6-30.

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2025Fully leveraging AI in B2B sales: Exploring sales managers’ capabilities and organizational knowledge processes. (2025). Heikinheimo, Minna ; Hautamki, Pia. In: Journal of Business Research. RePEc:eee:jbrese:v:194:y:2025:i:c:s014829632500219x.

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2025Artificial intelligence in sales research: Identifying emergent themes and looking forward. (2025). Jarotschkin, Viktor ; Chaker, Nawar N ; Soykoth, Mostofa Wahid. In: Journal of Business Research. RePEc:eee:jbrese:v:198:y:2025:i:c:s0148296325002061.

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2025AI-Driven Sustainable Marketing in Gulf Cooperation Council Retail: Advancing SDGs Through Smart Channels. (2025). Salhab, Hanadi ; Zoubi, Munif ; Khrais, Laith T ; Harb, Lana ; Estaitia, Huda ; Morshed, Amer ; al Huniti, Almotasem. In: Administrative Sciences. RePEc:gam:jadmsc:v:15:y:2025:i:1:p:20-:d:1561549.

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2025Special issue editorial: Advanced partial least squares structural equation modeling (PLS-SEM) applications in business research. (2025). Radomir, Lcrmioara ; Sarstedt, Marko ; Gudergan, Siegfried P ; Moisescu, Ovidiu I ; Ringle, Christian M. In: Journal of Business Research. RePEc:eee:jbrese:v:188:y:2025:i:c:s0148296324005915.

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2025Exploring public perspectives on solar energy adoption in Mexico. (2025). Mirmohammadsadeghi, Mehdi ; Kabir, Golam ; Elizondo-Noriega, Armando ; Gunasekaran, Angappa ; Andrade-Arias, Ana Sofia. In: Renewable and Sustainable Energy Reviews. RePEc:eee:rensus:v:212:y:2025:i:c:s1364032125000838.

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2025Item level correction: detecting, removing, and reporting common methods variance. (2025). Merkle, Adam C. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:2:d:10.1057_s41270-025-00399-2.

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2025A Combined Importance-Performance Map and Necessary Condition Analysis of the Acceptance of Blockchain Use in Marketing: The Case of Loyalty Programmes. (2025). de Andraes-Saanchez, Jorge ; Llorens-Marain, Miguel ; Souto-Romero, Mar ; Arias-Oliva, Mario. In: SAGE Open. RePEc:sae:sagope:v:15:y:2025:i:3:p:21582440251384122.

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Recent citations received in 2025

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2025A Conceptual Framework for Investigating Malaysian Parents Awareness Factors on Paedophilic Behaviour. (2025). Hafiz, Nur Kamarul ; Bin, Amir Faisal. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:9:y:2025:i:11:p:1219-1226.

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2025Reimagining retail: Technology at the frontline, across the value Chain, and toward sustainability. (2025). Schultz, Carsten D. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925002280.

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2025Beyond Accuracy: Benchmarking Machine Learning Models for Efficient and Sustainable SaaS Decision Support. (2025). Selvesakis, Michail ; Vrochidou, Eleni ; Mavridou, Efthimia ; Papakostas, George A. In: Future Internet. RePEc:gam:jftint:v:17:y:2025:i:10:p:467-:d:1768738.

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2025Logistics Information Technology and Its Impact on SME Network and Distribution Performance: A Structural Equation Modelling Analysis. (2025). Mabugu, Ramos ; Mwanza, Alfred ; Antwi, Albert ; Omoruyi, Osayuwamen. In: Logistics. RePEc:gam:jlogis:v:9:y:2025:i:4:p:142-:d:1766969.

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2025The Impacts of Business Sustainability Factors on Competitiveness and Marketing Performance: An Exploratory Approach to the Case of Indonesian Micro-, Small, and Medium Enterprises. (2025). Munandar, Jono Mintarto ; Cahyadi, Eko Ruddy ; Andrianto, Mokhamad Syaefudin. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:10:p:4593-:d:1658012.

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2025Digital Transformation and ESG Performance—Empirical Evidence from Chinese Listed Companies. (2025). Liu, Hantao ; He, Yang ; Zhang, Xiaoyun. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:13:p:6165-:d:1695163.

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2025Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial. (2025). Hair, Joseph F ; Becker, Jan-Michael ; Ringle, Christian M ; Babin, Barry J ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-025-00414-6.

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2025The future of analytics in digital marketing and electronic commerce: how digitalization and sustainability affect consumers, firms, and policymakers. (2025). Brggemann, Philipp ; Martinez, Luis F ; Martnez-Lpez, Francisco J. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-025-00422-6.

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2025Social media influencer or traditional celebrity? Moderational analysis on the relationship between endorser type and endorsement effectiveness. (2025). Yeh, Tsu-Lin ; Chou, Ya-Lun ; Lin, Yi-Hsiu ; Chen, Chen-Yueh. In: PLOS ONE. RePEc:plo:pone00:0326911.

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2025A Tale of Open Science: Emergence of a New Normal. (2025). Siegfried, Doreen ; Adler, Susanne J ; Sarstedt, Marko ; Soliman, Meikel ; Imschloss, Monika ; Genschow, Oliver. In: Schmalenbach Journal of Business Research. RePEc:spr:sjobre:v:77:y:2025:i:4:d:10.1007_s41471-025-00218-5.

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Recent citations received in 2024

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2024Leveraging AI and NLP for Bank Marketing: A Systematic Review and Gap Analysis. (2024). Lessmann, Stefan ; Gerling, Christopher. In: Papers. RePEc:arx:papers:2411.14463.

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2024Decoding the Green Consumer: A Deep Dive into the Dynamics of Sustainable Choices. (2024). Corbos, Razvan-Andrei ; Bunea, Ovidiu-Iulian. In: BASIQ Conference Proceedings. RePEc:bat:basiq1:2024:005.

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2024Generative AI for scalable feedback to multimodal exercises. (2024). Skiera, Bernd ; Jurgensmeier, Lukas. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:468-488.

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2024Predicting restaurants€™ surplus food platform continuance: Insights from the combined use of PLS-SEM and NCA and predictive model comparisons. (2024). Magno, Francesca ; Cassia, Fabio. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001164.

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2024Determinants of the continuance use of smart shopping carts: Findings from PLS-SEM and NCA. (2024). Jasim, Mohamed K. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003345.

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2024Modelling Behavioural Factors Affecting Consumers’ Intention to Adopt Electric Aircraft: A Multi-Method Investigation. (2024). Itani, Nadine ; Bakir, Mahmut. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:19:p:8467-:d:1488517.

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2024The Influence of Green Demarketing on Brand Credibility, Green Authenticity, and Greenwashing in the Food Industry. (2024). Fayyad, Sameh ; Moneim, Azza Abdel ; Mansour, Mahmoud A ; Mahrous, Abeer A ; Algezawy, Mohamed ; al Thani, Abdulaziz ; Elshaer, Ibrahim A. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:21:p:9215-:d:1505304.

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2024Guardians of the Green: Exploring Climate Advocacy, Data Privacy-Conscious Marketing, and Social Moral Licensing in Regenerative Tourism in Hawaii. (2024). Zaman, Umer. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:23:p:10297-:d:1528632.

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2024Sustainability Education as a Predictor of Student Well-Being Through Mindfulness and Social Support: A Mediated Moderation Model. (2024). Huang, Wenjuan ; He, Jun ; Sun, BO ; Gu, Yuanhai. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:23:p:10508-:d:1533516.

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2024Examining the Role of AI-Augmented HRM for Sustainable Performance: Key Determinants for Digital Culture and Organizational Strategy. (2024). Rahaman, Md Atikur ; Fenyves, Veronika ; Mollah, Md Alamgir ; Rana, Masud ; Amin, Mohammad Bin ; Abdullah, M M. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:24:p:10843-:d:1541535.

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2024Unveiling the impact of industry 4.0 on supply chain performance: the mediating role of integration and visibility. (2024). Lavastre, Olivier ; Shahzad, Muazam ; Gunasekaran, Angappa ; Alaeddini, Morteza ; Reaidy, Paul. In: Post-Print. RePEc:hal:journl:hal-04839142.

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2024Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation. (2024). Marin-Garcia, Antonio ; Ruiz-Molina, Maria-Eugenia ; Berenguer-Contri, Gloria ; Gil-Saura, Irene ; Bordian, Mariia. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-024-00309-y.

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2024Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial. (2024). Ringle, Christian M ; Hauff, Sven ; Richter, Nicole F ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-024-00325-y.

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2024Exploring loyalty drivers for smartphone and mobile carriers. (2024). Jo, Hyeon ; Park, Do-Hyung. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03371-0.

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2024Value Co-destruction: The Dark Side of Interactions in Online Brand Communities. (2024). Liu, Rui ; Wang, Jiayu ; Luo, Jia. In: SAGE Open. RePEc:sae:sagope:v:14:y:2024:i:4:p:21582440241295808.

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2024Mittelstand meets KI-Zukunft!: Potenzial zur Demokratisierung von Künstlicher Intelligenz im B2B-Marketing. (2024). Bartelt, Cedric. In: Marketing Review St.Gallen. RePEc:zbw:hsgmrs:320344.

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Recent citations received in 2023

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2023Digital Analytics as a Major Component in Building a Robust Academic Brand. (2023). Tulearca, Ionut Gabriel ; Leonte, Denisa Tatiana ; Panait, Andrei Alexandru. In: Risk in Contemporary Economy. RePEc:ddj:fserec:y:2023:p:400-414.

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2023Houston, we have a problem!: The use of ChatGPT in responding to customer complaints. (2023). Hatipoglu, Sercan ; Kivrak, Oguzhan ; Koc, Kaan ; Celik, Cemal. In: Technology in Society. RePEc:eee:teinso:v:74:y:2023:i:c:s0160791x23001380.

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2023Gen Z Customers’ Continuance Intention in Using Food Delivery Application in an Emerging Market: Empirical Evidence from Vietnam. (2023). Vu, Van Hung ; Ha, Thi Hoang ; Nguyen, Hoang Viet. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:20:p:14776-:d:1257957.

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2023CHATGPT - LEARNING ACCELERATOR OR DEMOLISHER OF FOREIGN LANGUAGE TEACHING AND LEARNING? AN EMPIRICAL STUDY ON BUSINESS FRENCH. (2023). Constantin, Felicia. In: Annals of Faculty of Economics. RePEc:ora:journl:v:2:y:2023:i:2:p:225-238.

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2023A novel approach to predicting customer lifetime value in B2B SaaS companies. (2023). Dong, Xiaojing ; Curiskis, Stephan ; Scarr, Mark ; Jiang, Fan. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00234-6.

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2023Investigating brand image and brand trust in airline service: Evidence of Korean Air. (2023). Cam, Nguyen Thi ; Khuong, Mai Ngoc. In: EconStor Open Access Articles and Book Chapters. RePEc:zbw:espost:281182.

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Recent citations received in 2022

YearCiting document
2022Blockchain Technology and Sustainability in Supply Chains and a Closer Look at Different Industries: A Mixed Method Approach. (2022). Son-Turan, Semen ; Guner, Elif ; Ayan, Bura. In: Logistics. RePEc:gam:jlogis:v:6:y:2022:i:4:p:85-:d:997673.

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2022Determinants of the Intention to Adopt Digital-Only Banks in Malaysia: The Extension of Environmental Concern. (2022). Hussin, Nazimah ; Chakraborty, Ayon ; Alwadain, Ayed. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:17:p:11043-:d:906563.

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2022Digitalization and its impact on contemporary marketing strategies and practices. (2022). Cham, Tat-Huei ; Memon, Mumtaz Ali ; Fam, Kim-Shyan ; Cheah, Jun-Hwa ; Laszlo, Jozsa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-022-00167-6.

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2022Is all academic service distributed equally?. (2022). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-022-00190-7.

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