Journal of Marketing Analytics / Palgrave Macmillan
Citation Profile [Updated: 2026-05-04 07:00:09]
5 Years H Index
12
Impact Factor (IF)
0.62
5 Years IF
0.63
Data available in this
report
[Raw
data] [50 most cited papers]
[50 most relevant papers]
[cites used to compute IF]
[Recent
citations ][Frequent citing
series ] [more data in
EconPapers]
[
trace new citations] [Missing
citations? Add them now]
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Main indicators
Raw Data
| IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
| 2016 | 0 | 0.5 | 0 | 0 | 14 | 14 | 24 | 0 | 0 | 0 | 0 | 0 | 0.2 | |||||
| 2017 | 0.14 | 0.51 | 0.14 | 0.14 | 15 | 29 | 47 | 4 | 4 | 14 | 2 | 14 | 2 | 3 | 75 | 2 | 0.13 | 0.2 |
| 2018 | 0.17 | 0.52 | 0.17 | 0.17 | 18 | 47 | 42 | 8 | 12 | 29 | 5 | 29 | 5 | 5 | 62.5 | 1 | 0.06 | 0.22 |
| 2019 | 0.27 | 0.53 | 0.36 | 0.28 | 22 | 69 | 232 | 25 | 37 | 33 | 9 | 47 | 13 | 14 | 56 | 8 | 0.36 | 0.21 |
| 2020 | 0.55 | 0.63 | 0.34 | 0.38 | 26 | 95 | 127 | 32 | 69 | 40 | 22 | 69 | 26 | 12 | 37.5 | 1 | 0.04 | 0.3 |
| 2021 | 0.83 | 0.73 | 0.56 | 0.58 | 30 | 125 | 76 | 70 | 139 | 48 | 40 | 95 | 55 | 26 | 37.1 | 4 | 0.13 | 0.27 |
| 2022 | 0.64 | 0.72 | 0.68 | 0.73 | 33 | 158 | 110 | 107 | 246 | 56 | 36 | 111 | 81 | 31 | 29 | 4 | 0.12 | 0.22 |
| 2023 | 0.54 | 0.67 | 0.75 | 0.74 | 60 | 218 | 69 | 162 | 409 | 63 | 34 | 129 | 96 | 80 | 49.4 | 6 | 0.1 | 0.19 |
| 2024 | 0.63 | 0.73 | 0.75 | 0.78 | 74 | 292 | 76 | 220 | 629 | 93 | 59 | 171 | 134 | 100 | 45.5 | 17 | 0.23 | 0.22 |
| 2025 | 0.62 | 0.96 | 0.75 | 0.63 | 75 | 367 | 11 | 274 | 903 | 134 | 83 | 223 | 140 | 116 | 42.3 | 16 | 0.21 | 0.28 |
| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
50 most cited documents in this series
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2019 | Partial least squares structural equation modeling using SmartPLS: a software review. (2019). Sarstedt, Marko ; Cheah, Jun-Hwa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00058-3. Full description at Econpapers || Download paper | 142 |
| 2 | 2020 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (2020). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 45 |
| 3 | 2019 | The state of marketing analytics in research and practice. (2019). Bendixen, Michael ; Petrescu, Maria ; Iacobucci, Dawn ; Krishen, Anjala. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00059-2. Full description at Econpapers || Download paper | 37 |
| 4 | 2020 | Cutoff criteria for overall model fit indexes in generalized structured component analysis. (2020). Sarstedt, Marko ; Hwang, Heungsun ; Cho, Gyeongcheol ; Ringle, Christian M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00089-1. Full description at Econpapers || Download paper | 27 |
| 5 | 2022 | A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis. (2022). Kargina, Mariya ; Caputo, Andrea. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00142-7. Full description at Econpapers || Download paper | 25 |
| 6 | 2024 | Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM). (2024). Liu, Yide ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00279-7. Full description at Econpapers || Download paper | 22 |
| 7 | 2021 | BERT: a sentiment analysis odyssey. (2021). Alaparthi, Shivaji ; Mishra, Manit. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00109-8. Full description at Econpapers || Download paper | 16 |
| 8 | 2022 | Whatâs important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banksâ customers. (2022). Damberg, Svenja ; Schwaiger, Manfred ; Ringle, Christian M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00147-2. Full description at Econpapers || Download paper | 15 |
| 9 | 2024 | Reviewing the SmartPLS 4 software: the latest features and enhancements. (2024). Cheah, Jun-Hwa ; Magno, Francesca ; Cassia, Fabio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00266-y. Full description at Econpapers || Download paper | 14 |
| 10 | 2020 | The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance. (2020). Boyer, Stefanie ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00087-3. Full description at Econpapers || Download paper | 14 |
| 11 | 2023 | A decade of marketing analytics and more to come: JMA insights. (2023). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-023-00226-6. Full description at Econpapers || Download paper | 13 |
| 12 | 2019 | A systematic literature review of big data adoption in internationalization. (2019). Menvielle, William ; le Dinh, Thang ; Khoa, Nguyen Anh. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00054-7. Full description at Econpapers || Download paper | 12 |
| 13 | 2019 | The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter. (2019). Tian, Wen ; Heldsinger, Natalie ; Huang, Lei ; Clarke, Amelia. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00053-8. Full description at Econpapers || Download paper | 12 |
| 14 | 2022 | Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework. (2022). Villegas, Salvador G ; Vollrath, Matthew D. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-020-00098-0. Full description at Econpapers || Download paper | 11 |
| 15 | 2019 | Defining and measuring social customer-relationship management (CRM) capabilities. (2019). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:1:d:10.1057_s41270-018-0044-8. Full description at Econpapers || Download paper | 11 |
| 16 | 2017 | Marketing analytics: from practice to academia. (2017). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0019-1. Full description at Econpapers || Download paper | 11 |
| 17 | 2020 | Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. (2020). Madero, Sergio ; Guerra, Eva ; Gonzalez, Beatriz ; Lopez, Alberto. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00085-5. Full description at Econpapers || Download paper | 10 |
| 18 | 2017 | The world of analytics: interdisciplinary, inclusive, insightful, and influential. (2017). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0016-4. Full description at Econpapers || Download paper | 10 |
| 19 | 2017 | Imbalanced customer classification for bank direct marketing. (2017). Daskalaki, Sophia ; Marinakos, Georgios. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0013-7. Full description at Econpapers || Download paper | 9 |
| 20 | 2020 | Mediating effect of reasons on the relationship between altruism and green hotel patronage intention. (2020). Aziz, Norzalita Abd ; Tan, Lingling ; Ngah, Abdul Hafaz. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:1:d:10.1057_s41270-020-00067-7. Full description at Econpapers || Download paper | 9 |
| 21 | 2022 | Artificial intelligence in marketing: a network analysis and future agenda. (2022). Korelo, Jose Carlos ; Alves, Helison Bertoli ; Schiessl, Djonata. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00143-6. Full description at Econpapers || Download paper | 9 |
| 22 | 2022 | Digitalization and its impact on contemporary marketing strategies and practices. (2022). Cham, Tat-Huei ; Memon, Mumtaz Ali ; Fam, Kim-Shyan ; Cheah, Jun-Hwa ; Laszlo, Jozsa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-022-00167-6. Full description at Econpapers || Download paper | 9 |
| 23 | 2022 | The influence of social media eWOM information on purchase intention. (2022). Woon, Steve ; Leong, Choi-Meng ; Loi, Alexa Min-Wei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00132-9. Full description at Econpapers || Download paper | 8 |
| 24 | 2021 | Influence of interpersonal competence on behavioral intention in social commerce through customer-perceived value. (2021). Hsiao, Ming-Hsiung. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00093-5. Full description at Econpapers || Download paper | 8 |
| 25 | 2024 | Combined importanceâperformance map analysis (cIPMA) in partial least squares structural equation modeling (PLSâSEM): a SmartPLS 4 tutorial. (2024). Ringle, Christian M ; Hauff, Sven ; Richter, Nicole F ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-024-00325-y. Full description at Econpapers || Download paper | 8 |
| 26 | 2021 | Understanding changes in a brandâs core positioning and customer engagement: a sentiment analysis of a brand-owned Facebook site. (2021). Xu, Zhenning ; Tajdini, Saeed ; Vail, Colin ; Kohli, Amarpreet S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00099-z. Full description at Econpapers || Download paper | 8 |
| 27 | 2019 | Review of a proposed methodology for bibliometric and visualization analyses for organizations: application to the collaboration economy. (2019). Leblanc-Proulx, Sebastien ; Ertz, Myriam. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00052-9. Full description at Econpapers || Download paper | 7 |
| 28 | 2022 | Reshaping the bank experience for GEN Z in France. (2022). Barreto, Tais ; Kaabachi, Souheila ; ben Mrad, Selima. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-022-00173-8. Full description at Econpapers || Download paper | 7 |
| 29 | 2021 | Image-mining: exploring the impact of video content on the success of crowdfunding. (2021). Ma, Zecong ; Palacios, Sergio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00133-8. Full description at Econpapers || Download paper | 7 |
| 30 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v::y::i::d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 6 | |
| 31 | 2017 | Moderating effect of price perception on factors affecting attitude towards online shopping. (2017). Sarkar, Subhro ; Khare, Arpita. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0018-2. Full description at Econpapers || Download paper | 6 |
| 32 | 2018 | Analyzing the analytics: data privacy concerns. (2018). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:2:d:10.1057_s41270-018-0034-x. Full description at Econpapers || Download paper | 6 |
| 33 | 2023 | Sponsored brands video rings up clicks and sales in the short and long run. (2023). Shah, Zee ; Peran, Michael ; Pauwels, Koen ; Schnaidt, German ; Vercamer, Dauwe. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-023-00237-3. Full description at Econpapers || Download paper | 6 |
| 34 | 2021 | Predictors of online shopping in India: an empirical investigation. (2021). Tandon, Urvashi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00084-6. Full description at Econpapers || Download paper | 6 |
| 35 | 2023 | Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers. (2023). Lee, Yi Yong ; Liew, Tze Wei ; Gan, Chin Lay. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-022-00164-9. Full description at Econpapers || Download paper | 5 |
| 36 | 2022 | Investigating the impact of psychological customer engagement on customer engagement behaviors: the moderating role of customer commitment. (2022). Bozkurt, Siddik ; Gligor, Nichole. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-021-00146-3. Full description at Econpapers || Download paper | 5 |
| 37 | 2016 | Aakerâs brand personality scale is not universal â Explanation and reasons for bikes in India. (2016). Bishnoi, Vinod Kumar ; Kumar, Ajay. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:1:d:10.1057_jma.2016.3. Full description at Econpapers || Download paper | 5 |
| 38 | 2020 | The evolution of behavioral loyalty and customer lifetime value over time: investigation from a Casino Loyalty Program. (2020). Yoo, Michelle ; Bai, Billy ; Singh, Ashok. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00076-6. Full description at Econpapers || Download paper | 5 |
| 39 | 2022 | Learning about the customer for improving customer retention proposal of an analytical framework. (2022). Nogueira, Joana ; Simes, Dora. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00126-7. Full description at Econpapers || Download paper | 5 |
| 40 | 2022 | Digital footprint wrangling: are analytics used for better or worse? A concurrent mixed methods research on the commercial (ab)use of dataveillance. (2022). Ostergaard, Klaus Grue ; Abrantes, Bruno F. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00144-5. Full description at Econpapers || Download paper | 5 |
| 41 | 2023 | Assessing the effects of COVID-19-related risk on online shopping behavior. (2023). Limongi, Ricardo ; Raasch, Michele ; Hoeckesfeld, Lenoir ; de Sousa, Joo Henriques ; Soares, Joo Coelho ; Santos, Weverson Soares. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-022-00156-9. Full description at Econpapers || Download paper | 5 |
| 42 | 2022 | Trends and patterns in digital marketing research: bibliometric analysis. (2022). Jamali, Seyedh Mahboobeh ; Kargaran, Sanaz ; Ebrahim, Nader Ale ; Haghighinasab, Manijeh ; Saberi, Ali ; Ghorbani, Zahra. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00116-9. Full description at Econpapers || Download paper | 5 |
| 43 | 2021 | The choice of brand extension: the moderating role of brand loyalty on fit and brand familiarity. (2021). Fu, Wei ; Liang, Bei Chen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00100-9. Full description at Econpapers || Download paper | 5 |
| 44 | 2020 | The dilemma of social media algorithms and analytics. (2020). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00094-4. Full description at Econpapers || Download paper | 5 |
| 45 | 2018 | Customer retention in freemium applications. (2018). Ross, Nicholas. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0042-x. Full description at Econpapers || Download paper | 5 |
| 46 | 2024 | Artificial intelligence in business-to-business (B2B) sales process: a conceptual framework. (2024). Peterson, Robert ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00287-7. Full description at Econpapers || Download paper | 5 |
| 47 | 2019 | Customer relationship management technology: bridging the gap between marketing education and practice. (2019). Ajjan, Haya ; Harrison, Dana E. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:4:d:10.1057_s41270-019-00063-6. Full description at Econpapers || Download paper | 5 |
| 48 | 2024 | Understanding travel apps usage intention: findings from PLS and NCA. (2024). Singh, Rahul Pratap ; Tiwari, Pinaz ; Koay, Kian Yeik. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00258-y. Full description at Econpapers || Download paper | 5 |
| 49 | 2018 | Item placement for questionnaire design for optimal reliability. (2018). Kachen, Sheen ; Kachroo, Pushkin. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0039-5. Full description at Econpapers || Download paper | 4 |
| 50 | 2021 | Political marketing with data analytics. (2021). , Dennis ; Comm, Clare L. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00097-1. Full description at Econpapers || Download paper | 4 |
50 most relevant documents in this series (papers most cited in the last two years)
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2019 | Partial least squares structural equation modeling using SmartPLS: a software review. (2019). Sarstedt, Marko ; Cheah, Jun-Hwa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00058-3. Full description at Econpapers || Download paper | 62 |
| 2 | 2020 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (2020). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 27 |
| 3 | 2024 | Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM). (2024). Liu, Yide ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00279-7. Full description at Econpapers || Download paper | 22 |
| 4 | 2022 | A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis. (2022). Kargina, Mariya ; Caputo, Andrea. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00142-7. Full description at Econpapers || Download paper | 19 |
| 5 | 2019 | The state of marketing analytics in research and practice. (2019). Bendixen, Michael ; Petrescu, Maria ; Iacobucci, Dawn ; Krishen, Anjala. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00059-2. Full description at Econpapers || Download paper | 16 |
| 6 | 2020 | Cutoff criteria for overall model fit indexes in generalized structured component analysis. (2020). Sarstedt, Marko ; Hwang, Heungsun ; Cho, Gyeongcheol ; Ringle, Christian M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00089-1. Full description at Econpapers || Download paper | 14 |
| 7 | 2024 | Reviewing the SmartPLS 4 software: the latest features and enhancements. (2024). Cheah, Jun-Hwa ; Magno, Francesca ; Cassia, Fabio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00266-y. Full description at Econpapers || Download paper | 14 |
| 8 | 2023 | A decade of marketing analytics and more to come: JMA insights. (2023). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-023-00226-6. Full description at Econpapers || Download paper | 13 |
| 9 | 2022 | Whatâs important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banksâ customers. (2022). Damberg, Svenja ; Schwaiger, Manfred ; Ringle, Christian M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00147-2. Full description at Econpapers || Download paper | 11 |
| 10 | 2021 | BERT: a sentiment analysis odyssey. (2021). Alaparthi, Shivaji ; Mishra, Manit. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00109-8. Full description at Econpapers || Download paper | 11 |
| 11 | 2022 | Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework. (2022). Villegas, Salvador G ; Vollrath, Matthew D. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-020-00098-0. Full description at Econpapers || Download paper | 8 |
| 12 | 2024 | Combined importanceâperformance map analysis (cIPMA) in partial least squares structural equation modeling (PLSâSEM): a SmartPLS 4 tutorial. (2024). Ringle, Christian M ; Hauff, Sven ; Richter, Nicole F ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-024-00325-y. Full description at Econpapers || Download paper | 8 |
| 13 | 2022 | Artificial intelligence in marketing: a network analysis and future agenda. (2022). Korelo, Jose Carlos ; Alves, Helison Bertoli ; Schiessl, Djonata. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00143-6. Full description at Econpapers || Download paper | 8 |
| 14 | 2019 | A systematic literature review of big data adoption in internationalization. (2019). Menvielle, William ; le Dinh, Thang ; Khoa, Nguyen Anh. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00054-7. Full description at Econpapers || Download paper | 7 |
| 15 | 2023 | Sponsored brands video rings up clicks and sales in the short and long run. (2023). Shah, Zee ; Peran, Michael ; Pauwels, Koen ; Schnaidt, German ; Vercamer, Dauwe. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-023-00237-3. Full description at Econpapers || Download paper | 6 |
| 16 | 2019 | The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter. (2019). Tian, Wen ; Heldsinger, Natalie ; Huang, Lei ; Clarke, Amelia. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00053-8. Full description at Econpapers || Download paper | 6 |
| 17 | 2022 | The influence of social media eWOM information on purchase intention. (2022). Woon, Steve ; Leong, Choi-Meng ; Loi, Alexa Min-Wei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00132-9. Full description at Econpapers || Download paper | 6 |
| 18 | 2022 | Digitalization and its impact on contemporary marketing strategies and practices. (2022). Cham, Tat-Huei ; Memon, Mumtaz Ali ; Fam, Kim-Shyan ; Cheah, Jun-Hwa ; Laszlo, Jozsa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-022-00167-6. Full description at Econpapers || Download paper | 6 |
| 19 | 2020 | The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance. (2020). Boyer, Stefanie ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00087-3. Full description at Econpapers || Download paper | 6 |
| 20 | 2024 | Artificial intelligence in business-to-business (B2B) sales process: a conceptual framework. (2024). Peterson, Robert ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00287-7. Full description at Econpapers || Download paper | 5 |
| 21 | 2021 | Understanding changes in a brandâs core positioning and customer engagement: a sentiment analysis of a brand-owned Facebook site. (2021). Xu, Zhenning ; Tajdini, Saeed ; Vail, Colin ; Kohli, Amarpreet S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00099-z. Full description at Econpapers || Download paper | 5 |
| 22 | 2024 | Understanding travel apps usage intention: findings from PLS and NCA. (2024). Singh, Rahul Pratap ; Tiwari, Pinaz ; Koay, Kian Yeik. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00258-y. Full description at Econpapers || Download paper | 5 |
| 23 | 2023 | Assessing the effects of COVID-19-related risk on online shopping behavior. (2023). Limongi, Ricardo ; Raasch, Michele ; Hoeckesfeld, Lenoir ; de Sousa, Joo Henriques ; Soares, Joo Coelho ; Santos, Weverson Soares. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-022-00156-9. Full description at Econpapers || Download paper | 5 |
| 24 | 2021 | Image-mining: exploring the impact of video content on the success of crowdfunding. (2021). Ma, Zecong ; Palacios, Sergio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00133-8. Full description at Econpapers || Download paper | 5 |
| 25 | 2022 | Reshaping the bank experience for GEN Z in France. (2022). Barreto, Tais ; Kaabachi, Souheila ; ben Mrad, Selima. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-022-00173-8. Full description at Econpapers || Download paper | 4 |
| 26 | 2021 | The impact of questionnaire length on the accuracy rate of online surveys. (2021). Miura, Taro ; Kato, Takumi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00105-y. Full description at Econpapers || Download paper | 4 |
| 27 | 2021 | Predictors of online shopping in India: an empirical investigation. (2021). Tandon, Urvashi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00084-6. Full description at Econpapers || Download paper | 4 |
| 28 | 2023 | Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers. (2023). Lee, Yi Yong ; Liew, Tze Wei ; Gan, Chin Lay. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-022-00164-9. Full description at Econpapers || Download paper | 4 |
| 29 | 2020 | The evolution of behavioral loyalty and customer lifetime value over time: investigation from a Casino Loyalty Program. (2020). Yoo, Michelle ; Bai, Billy ; Singh, Ashok. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00076-6. Full description at Econpapers || Download paper | 4 |
| 30 | 2020 | Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. (2020). Madero, Sergio ; Guerra, Eva ; Gonzalez, Beatriz ; Lopez, Alberto. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00085-5. Full description at Econpapers || Download paper | 4 |
| 31 | 2022 | Trends and patterns in digital marketing research: bibliometric analysis. (2022). Jamali, Seyedh Mahboobeh ; Kargaran, Sanaz ; Ebrahim, Nader Ale ; Haghighinasab, Manijeh ; Saberi, Ali ; Ghorbani, Zahra. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00116-9. Full description at Econpapers || Download paper | 4 |
| 32 | 2025 | Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial. (2025). Sarstedt, Marko ; Hair, Joseph F ; Becker, Jan-Michael ; Ringle, Christian M ; Babin, Barry J. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-025-00414-6. Full description at Econpapers || Download paper | 4 |
| 33 | 2020 | Mediating effect of reasons on the relationship between altruism and green hotel patronage intention. (2020). Aziz, Norzalita Abd ; Tan, Lingling ; Ngah, Abdul Hafaz. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:1:d:10.1057_s41270-020-00067-7. Full description at Econpapers || Download paper | 4 |
| 34 | 2021 | A qualitative analysis of the marketing analytics literature: where would ethical issues and legality rank?. (2021). Khan, Muhammad Bashir ; Dar, Imran Bashir ; Mujtaba, Bahaudin G. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:3:d:10.1057_s41270-021-00119-6. Full description at Econpapers || Download paper | 4 |
| 35 | 2021 | Influence of interpersonal competence on behavioral intention in social commerce through customer-perceived value. (2021). Hsiao, Ming-Hsiung. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00093-5. Full description at Econpapers || Download paper | 3 |
| 36 | 2023 | Extracting marketing information from product reviews: a comparative study of latent semantic analysis and probabilistic latent semantic analysis. (2023). Ahmad, Shimi Naurin ; Laroche, Michel. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00218-6. Full description at Econpapers || Download paper | 3 |
| 37 | 2021 | Do Millennials share similar perceptions of brand experience? A clusterization based on brand experience and other brand-related constructs: the case of Netflix. (2021). Pattuglia, Simonetta ; Amoroso, Sara ; Khan, Imran. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-021-00103-0. Full description at Econpapers || Download paper | 3 |
| 38 | 2019 | Review of a proposed methodology for bibliometric and visualization analyses for organizations: application to the collaboration economy. (2019). Leblanc-Proulx, Sebastien ; Ertz, Myriam. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00052-9. Full description at Econpapers || Download paper | 3 |
| 39 | 2017 | Imbalanced customer classification for bank direct marketing. (2017). Daskalaki, Sophia ; Marinakos, Georgios. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0013-7. Full description at Econpapers || Download paper | 3 |
| 40 | 2023 | ChatGPT and marketing: Analyzing public discourse in early Twitter posts. (2023). Zhou, Wenkai ; Shashidhar, Meghana ; Wu, Linwan ; Zhang, Chi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00250-6. Full description at Econpapers || Download paper | 3 |
| 41 | 2023 | Hybrid intelligence: humanâAI collaboration in marketing analytics. (2023). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-023-00245-3. Full description at Econpapers || Download paper | 3 |
| 42 | 2022 | Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia. (2022). Sharma, Rajesh ; Kautish, Pradeep ; Khare, Arpita. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00134-7. Full description at Econpapers || Download paper | 3 |
| 43 | 2018 | The marketing analytics orientation (MAO) of firms: identifying factors that create highly analytical marketing practices. (2018). Lala, Vishal ; Gopalakrishna, Pradeep ; Branda, Anthony F. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:3:d:10.1057_s41270-018-0036-8. Full description at Econpapers || Download paper | 3 |
| 44 | 2023 | The impact of user-generated content on intention to select a travel destination. (2023). Thi, Thao Thanh ; Tong, Shurong. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-022-00174-7. Full description at Econpapers || Download paper | 3 |
| 45 | 2019 | Defining and measuring social customer-relationship management (CRM) capabilities. (2019). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:1:d:10.1057_s41270-018-0044-8. Full description at Econpapers || Download paper | 3 |
| 46 | 2022 | How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context. (2022). Lim, Xin-Jean ; Yee, Wong Foong ; Rathakrishnan, Thanuja ; Ng, Siew Imm ; Seng, Kaixin. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00110-1. Full description at Econpapers || Download paper | 3 |
| 47 | 2024 | Expanding data literacy to include data preparation: building a sound marketing analytics foundation. (2024). Anderson, Sidney. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:2:d:10.1057_s41270-024-00293-3. Full description at Econpapers || Download paper | 3 |
| 48 | 2022 | Learning about the customer for improving customer retention proposal of an analytical framework. (2022). Nogueira, Joana ; Simes, Dora. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00126-7. Full description at Econpapers || Download paper | 3 |
| 49 | 2024 | An investigation of selected UTAUT constructs and consumption values of Gen Z and Gen X for mobile banking services and behavioral intentions to facilitate the adoption of mobile apps. (2024). Spais, George ; Dendrinos, Konstantinos. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-023-00271-1. Full description at Econpapers || Download paper | 3 |
| 50 | 2023 | Mapping 2022 in Journal of Marketing Analytics: what lies ahead?. (2023). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-023-00214-w. Full description at Econpapers || Download paper | 3 |
Citing documents used to
compute impact factor: 83
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| 2025 | The echoes of social media friendsâ travels: social influence and venue selection in a hyperconnected world. (2025). Yang, Xingwei ; Lin, Zhibin ; Kargar, Mehdi ; Djafarova, Elmira. In: Humanities and Social Sciences Communications. RePEc:pal:palcom:v:12:y:2025:i:1:d:10.1057_s41599-025-05450-2. Full description at Econpapers || Download paper | |
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| 2025 | The second moverâs market research dilemma. (2025). Christen, Markus ; Soberman, David A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:2:d:10.1057_s41270-024-00320-3. Full description at Econpapers || Download paper | |
| 2025 | Examining value co-creation in branded mobile apps: a critical analysis of its antecedents and outcomes. (2025). Tran, Trang P ; Sun, Qin ; Dang, Anh. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-025-00387-6. Full description at Econpapers || Download paper | |
| 2025 | When and how digital novel technologies matter to firm marketing performance. (2025). Gnizy, Itzhak. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:1:d:10.1057_s41270-024-00288-0. Full description at Econpapers || Download paper | |
| 2025 | Modeling total distribution velocity. (2025). Gbl, Sebastian ; Hirche, Martin ; Trinh, Giang ; Vlckner, Franziska. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:4:d:10.1057_s41270-024-00327-w. Full description at Econpapers || Download paper | |
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| 2025 | Human-artificial intelligence collaboration in supply chain outcomes: the mediating role of responsible artificial intelligence. (2025). Roux, Mlanie ; Yaroson, Emilia Vann ; Abadie, Amlie. In: Annals of Operations Research. RePEc:spr:annopr:v:354:y:2025:i:1:d:10.1007_s10479-025-06534-7. Full description at Econpapers || Download paper | |
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| 2025 | Fairness testing for uplift models. (2025). Li, Zhuang ; Xu, Yourong ; Thielbar, Melinda. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-024-00339-6. Full description at Econpapers || Download paper | |
| 2025 | Big data analytics democratized with clean collaboration and customer privacy choice. (2025). Aksehirli, Zeynep ; Pauwels, Koen. In: Journal of Business Research. RePEc:eee:jbrese:v:188:y:2025:i:c:s0148296324006167. Full description at Econpapers || Download paper | |
| 2025 | Dreams Vs Reality Phenomenological Journey of Fresh Graduates Seeking Employment in Competitive Industry. (2025). Mahilum, Dan Zohar ; Jean, Ellen ; Ann, Rachel ; Daclan, Jenifer P ; Mea, Ashllie ; Beldia, Lyca J. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:9:y:2025:i:26:p:8426-8438. Full description at Econpapers || Download paper | |
| 2025 | Predicting CRM patronage intentions based on Schwartzâs theory of human values: a large-sample study anchored on male fashion leadership. (2025). Thomas, Sujo ; A. K. S. Suryavanshi, ; Bharath, K ; Patel, Ritesh ; Bhatt, Viral ; Pandey, Sudhir. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:22:y:2025:i:1:d:10.1007_s12208-024-00420-x. Full description at Econpapers || Download paper | |
| 2025 | How hedonic strategies bring about customer engagement and value for e-retailersâA blended PLS-ANN analysis of the mediating effect of experiential value-in-use. (2025). Garca-Haro, Mara-Ngeles ; Rodrguez-Ardura, Inma ; Meseguer-Artola, Antoni. In: Electronic Markets. RePEc:spr:elmark:v:35:y:2025:i:1:d:10.1007_s12525-025-00827-2. Full description at Econpapers || Download paper | |
| 2025 | How much do corporate brands matter on a commoditized perfectly competing market?. (2025). Bliev, Alexander. In: Future Business Journal. RePEc:spr:futbus:v:11:y:2025:i:1:d:10.1186_s43093-025-00604-9. Full description at Econpapers || Download paper | |
| 2025 | Examining the antecedents of customersâ purchase behavior and the moderating role of streamersâ operational strategies in live-streaming commerce. (2025). Zhuang, Yiming ; Xu, Xun. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-025-00413-7. Full description at Econpapers || Download paper | |
| 2025 | Conceptualizing the data-driven mindset: An application of the mindset theory of action phases. (2025). Veglio, Valerio ; Huynh, Minh-Tay ; Gunkel, Marjaana. In: Technovation. RePEc:eee:techno:v:146:y:2025:i:c:s0166497225001257. Full description at Econpapers || Download paper | |
| 2025 | Individual Data-Driven Mindset and Decision-Making Performance: The Mediating Roles of Effort and Persistence. (2025). Huynh, Minh-Tay. In: Information Systems Frontiers. RePEc:spr:infosf:v:27:y:2025:i:6:d:10.1007_s10796-025-10647-6. Full description at Econpapers || Download paper | |
| 2025 | Enhancing Classroom Learning Experience: A Comprehensive Study on the Integration and Influence of Technology in 21st Century Education in Guyana.. (2025). Lewis, Andrae Alexus. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:9:y:2025:i:1:p:2030-2044. Full description at Econpapers || Download paper | |
| 2025 | Mini Review of Piano Proficiency Course for Early Childhood Education Program. (2025). Rui, Zhuang ; Yi, Wong Huey. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:9:y:2025:i:12:p:1392-1399. Full description at Econpapers || Download paper | |
| 2025 | The power of duality: Exploring the multi-dimensional impact of coopetition strategy on core competency in new start-up SMEs. (2025). Wang, YI ; Wu, Dan. In: International Review of Financial Analysis. RePEc:eee:finana:v:108:y:2025:i:pa:s1057521925007410. Full description at Econpapers || Download paper | |
| 2025 | Changing times: does the critical success factors boosting green transition of SMEs remain unchanged?. (2025). Phuc, Vu Kien ; Huy, Pham Quang. In: Journal of Innovation and Entrepreneurship. RePEc:spr:joiaen:v:14:y:2025:i:1:d:10.1186_s13731-024-00449-6. Full description at Econpapers || Download paper | |
| 2025 | Students mindset to adopt AI chatbots for effectiveness of online learning in higher education. (2025). Hossain, Md Arafat ; Ismail, Noor Azizi ; Rahman, Muhammad Khalilur ; Hossen, Mohammad Shahadat. In: Future Business Journal. RePEc:spr:futbus:v:11:y:2025:i:1:d:10.1186_s43093-025-00459-0. Full description at Econpapers || Download paper | |
| 2025 | Environment attitudes and social influence of sustainable practices: a study on consumer behaviour in Zimbabwe. (2025). Muchenje, Chenjerai ; Chawuruka, Patson ; Masengu, Reason. In: Future Business Journal. RePEc:spr:futbus:v:11:y:2025:i:1:d:10.1186_s43093-025-00499-6. Full description at Econpapers || Download paper | |
| 2025 | Boosting brand behavioral intentions via integrated explicit product placements in podcasts. (2025). Moisescu, Ovidiuioan ; Dobre, Costinel ; Milovan, Anca-Maria. In: Journal of Business Research. RePEc:eee:jbrese:v:189:y:2025:i:c:s0148296324006337. Full description at Econpapers || Download paper | |
| 2025 | I am too young for this! A moderated-mediation model of metaverse commerce resistance. (2025). Cham, Tat-Huei ; Aw, Eugene Cheng-Xi ; Tan, Garry Wei-Han ; Lin, Chieh-Yu ; Ooi, Keng-Boon ; Hew, Jun-Jie. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000037. Full description at Econpapers || Download paper | |
| 2025 | Gender Differences in Total Early-Stage Entrepreneurial Activity: A Moderated Mediation PLS-SEM Analysis. (2025). Reiter, Daniel ; Rossi, Stefania ; Mazrekaj, Leonita. In: Graz Economics Papers. RePEc:grz:wpaper:2025-09. Full description at Econpapers || Download paper | |
| 2025 | Supply Chain Risk in Eyeglass Manufacturing: An Empirical Case Study on Lens Inventory Management During Global Crises. (2025). Amornsawadwatana, Sataporn ; Kankoon, Sarot. In: JRFM. RePEc:gam:jjrfmx:v:18:y:2025:i:6:p:305-:d:1671493. Full description at Econpapers || Download paper | |
| 2025 | Mediating role of inter-organizational collaboration in entrepreneurial context: multidimensional analysis. (2025). Kusa, Rafa. In: International Entrepreneurship and Management Journal. RePEc:spr:intemj:v:21:y:2025:i:1:d:10.1007_s11365-025-01124-2. Full description at Econpapers || Download paper | |
| 2025 | Validating a Multidimensional Instrument for Measuring Key Opinion Leader (KOL) Collaboration Effectiveness in Malaysias Cosmetic Industry. (2025). Rusyaidi, Wan Arfan ; Newaz, Farhana Tahmida ; Mat, Johari ; Kharuddin, Darvinatasya. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:9:y:2025:i:10:p:4918-4928. Full description at Econpapers || Download paper | |
| 2025 | Tackling missing data in PLS-SEM: strategies and insights for business research. (2025). Liu, Yide ; Chin, Wynne W ; Cheah, Jun-Hwa ; Hair, Joseph F ; Lyu, Chan. In: Journal of Business Research. RePEc:eee:jbrese:v:201:y:2025:i:c:s0148296325005624. Full description at Econpapers || Download paper | |
| 2025 | The Role of Social Media Advertisements on Brand Awareness and Brand Loyalty Based on S-O-R Paradigm. (2025). Danaci, Emine Senbabaoglu. In: Interdisciplinary Description of Complex Systems - scientific journal. RePEc:zna:indecs:v:23:y:2025:i:6:p:700-717. Full description at Econpapers || Download paper | |
| 2025 | A comparative paradigm of sequential mediation models of influencersâ credibility using PLS-SEM with machine learning. (2025). Rezakhah, Saeid ; Sharkasi, Nora ; Agag, Gomaa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-025-00382-x. Full description at Econpapers || Download paper | |
| 2025 | A co-creation involving peripheral cues: When and how engagement size generates persuasiveness. (2025). Li, Peng ; Sun, Yang. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:86:y:2025:i:c:s0969698925000906. Full description at Econpapers || Download paper | |
| 2025 | The Mediating Role of Trialability in Consumer Adoption of Augmented Reality Shopping for High-Involvement Products in South Africa. (2025). Ngobeni, Kate Mmalebuso. In: Studies in Media and Communication. RePEc:rfa:smcjnl:v:13:y:2025:i:4:p:184-196. Full description at Econpapers || Download paper | |
| 2025 | Sustaining Infrastructure Firm Performance Through Strategic Orientation: Competitive Advantage in Dynamic Environments. (2025). Rahmawati, Elvia ; Indriyani, Erlina Pipit ; Suhariadi, Fendy ; Lestari, Yetty Dwi ; Aldhi, Ian Firstian ; Abbas, Ansar ; Hardaningtyas, Dwi. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:3:p:1194-:d:1582132. Full description at Econpapers || Download paper | |
| 2025 | The impact of causation and effectuation decision-making logics on de-internationalization strategies of small- and medium-sized export firms. (2025). Boonchoo, Pattana. In: Journal of Innovation and Entrepreneurship. RePEc:spr:joiaen:v:14:y:2025:i:1:d:10.1186_s13731-025-00483-y. Full description at Econpapers || Download paper | |
| 2025 | Food innovation towards a sustainable world: A study on intention to purchase lab-grown meat. (2025). Vargas-Snchez, Alfonso ; Cassia, Fabio ; Castellani, Paola ; Giaretta, Elena. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:211:y:2025:i:c:s0040162524007108. Full description at Econpapers || Download paper | |
| 2025 | Post-COVID-19 Analysis of Fiscal Support Interventions on Health Regulations and Socioeconomic Dimensions. (2025). Mtotywa, Matolwandile Mzuvukile ; Mdletshe, Nandipha Ngcukana. In: Societies. RePEc:gam:jsoctx:v:15:y:2025:i:6:p:143-:d:1662143. Full description at Econpapers || Download paper | |
| 2025 | The Role of Integrated Information Management Systems in the Relationship Between Product Lifecycle Management and Industry 4.0 Technologies and Market Performance. (2025). Schaefer, Jones Lus ; Junior, Osiris Canciglieri ; de Jesus, Pedro Tondela ; Maran, Carlos Eduardo. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:12:p:5260-:d:1673602. Full description at Econpapers || Download paper | |
| 2025 | Hunting in the digital jungle: Exploring cyberstalking with higher order moderation in situational action theory. (2025). Kabiri, Saeed. In: Journal of Criminal Justice. RePEc:eee:jcjust:v:98:y:2025:i:c:s0047235225000492. Full description at Econpapers || Download paper | |
| 2025 | Conceptual structure and thematic evolution in partial least squares structural equation modeling research. (2025). Sarstedt, Marko ; Ringle, Christian M ; Ciavolino, Enrico ; Angelelli, Mario ; Aria, Massimo. In: Quality & Quantity: International Journal of Methodology. RePEc:spr:qualqt:v:59:y:2025:i:3:d:10.1007_s11135-025-02071-4. Full description at Econpapers || Download paper | |
| 2025 | Enhancing SME performance through succession planning, family influence, and successor attributes: evidence from Ghanaâs hospitality sector. (2025). Klugah, Godfred Etse ; Korang, Vida ; Zingnaa, Mohammed Awal ; Esifie, Francis Ransford. In: SN Business & Economics. RePEc:spr:snbeco:v:5:y:2025:i:9:d:10.1007_s43546-025-00881-0. Full description at Econpapers || Download paper | |
| 2025 | Gender perspectives on drone technology adoption in healthcare logistics. (2025). Rana, Rishabh ; Niranjan, Suman ; Garg, Vipul ; Prybutok, Victor ; Pohlen, Terrance. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:219:y:2025:i:c:s004016252500277x. Full description at Econpapers || Download paper | |
| 2025 | Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial. (2025). Sarstedt, Marko ; Hair, Joseph F ; Becker, Jan-Michael ; Ringle, Christian M ; Babin, Barry J. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-025-00414-6. Full description at Econpapers || Download paper | |
| 2025 | Unpacking masstige brand perception: A multimethod study on value dimensions and brand extension. (2025). Ahn, Suhyoung ; Park, Jungkun. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925001559. Full description at Econpapers || Download paper | |
| 2025 | The boomerang effect of positive word-of-mouth: understanding switching intentions in the mobile payment market. (2025). Mombeuil, Claudel ; Pierre, Sadrac Jean. In: Journal of Financial Services Marketing. RePEc:pal:jofsma:v:30:y:2025:i:2:d:10.1057_s41264-025-00308-9. Full description at Econpapers || Download paper | |
| 2025 | How perceived social media influences consumersâ¬â¢ WOM on social media: The moderating impact of fear of negative evaluation. (2025). Bozkurt, Sddk. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:84:y:2025:i:c:s096969892400506x. Full description at Econpapers || Download paper | |
| 2025 | Exploring the Influence of Intelligent Personal Assistants on Brand Perception and Purchase Intentions Across Generations of Greek Consumers for Technology Products. (2025). Spais, George ; Farmakis, Georgios. In: Journal of Emerging Trends in Marketing and Management. RePEc:aes:jetimm:v:1:y:2025:i:2:p:6-30. Full description at Econpapers || Download paper | |
| 2025 | Fully leveraging AI in B2B sales: Exploring sales managersâ capabilities and organizational knowledge processes. (2025). Heikinheimo, Minna ; Hautamki, Pia. In: Journal of Business Research. RePEc:eee:jbrese:v:194:y:2025:i:c:s014829632500219x. Full description at Econpapers || Download paper | |
| 2025 | Artificial intelligence in sales research: Identifying emergent themes and looking forward. (2025). Jarotschkin, Viktor ; Chaker, Nawar N ; Soykoth, Mostofa Wahid. In: Journal of Business Research. RePEc:eee:jbrese:v:198:y:2025:i:c:s0148296325002061. Full description at Econpapers || Download paper | |
| 2025 | AI-Driven Sustainable Marketing in Gulf Cooperation Council Retail: Advancing SDGs Through Smart Channels. (2025). Salhab, Hanadi ; Zoubi, Munif ; Khrais, Laith T ; Harb, Lana ; Estaitia, Huda ; Morshed, Amer ; al Huniti, Almotasem. In: Administrative Sciences. RePEc:gam:jadmsc:v:15:y:2025:i:1:p:20-:d:1561549. Full description at Econpapers || Download paper | |
| 2025 | Special issue editorial: Advanced partial least squares structural equation modeling (PLS-SEM) applications in business research. (2025). Radomir, Lcrmioara ; Sarstedt, Marko ; Gudergan, Siegfried P ; Moisescu, Ovidiu I ; Ringle, Christian M. In: Journal of Business Research. RePEc:eee:jbrese:v:188:y:2025:i:c:s0148296324005915. Full description at Econpapers || Download paper | |
| 2025 | Exploring public perspectives on solar energy adoption in Mexico. (2025). Mirmohammadsadeghi, Mehdi ; Kabir, Golam ; Elizondo-Noriega, Armando ; Gunasekaran, Angappa ; Andrade-Arias, Ana Sofia. In: Renewable and Sustainable Energy Reviews. RePEc:eee:rensus:v:212:y:2025:i:c:s1364032125000838. Full description at Econpapers || Download paper | |
| 2025 | Item level correction: detecting, removing, and reporting common methods variance. (2025). Merkle, Adam C. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:2:d:10.1057_s41270-025-00399-2. Full description at Econpapers || Download paper |
Recent citations
Recent citations received in 2025
| Year | Citing document | |
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| 2025 | A Conceptual Framework for Investigating Malaysian Parents Awareness Factors on Paedophilic Behaviour. (2025). Hafiz, Nur Kamarul ; Bin, Amir Faisal. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:9:y:2025:i:11:p:1219-1226. Full description at Econpapers || Download paper | |
| 2025 | Reimagining retail: Technology at the frontline, across the value Chain, and toward sustainability. (2025). Schultz, Carsten D. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925002280. Full description at Econpapers || Download paper | |
| 2025 | Beyond Accuracy: Benchmarking Machine Learning Models for Efficient and Sustainable SaaS Decision Support. (2025). Selvesakis, Michail ; Vrochidou, Eleni ; Mavridou, Efthimia ; Papakostas, George A. In: Future Internet. RePEc:gam:jftint:v:17:y:2025:i:10:p:467-:d:1768738. Full description at Econpapers || Download paper | |
| 2025 | Logistics Information Technology and Its Impact on SME Network and Distribution Performance: A Structural Equation Modelling Analysis. (2025). Mabugu, Ramos ; Mwanza, Alfred ; Antwi, Albert ; Omoruyi, Osayuwamen. In: Logistics. RePEc:gam:jlogis:v:9:y:2025:i:4:p:142-:d:1766969. Full description at Econpapers || Download paper | |
| 2025 | The Impacts of Business Sustainability Factors on Competitiveness and Marketing Performance: An Exploratory Approach to the Case of Indonesian Micro-, Small, and Medium Enterprises. (2025). Munandar, Jono Mintarto ; Cahyadi, Eko Ruddy ; Andrianto, Mokhamad Syaefudin. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:10:p:4593-:d:1658012. Full description at Econpapers || Download paper | |
| 2025 | Digital Transformation and ESG PerformanceâEmpirical Evidence from Chinese Listed Companies. (2025). Liu, Hantao ; He, Yang ; Zhang, Xiaoyun. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:13:p:6165-:d:1695163. Full description at Econpapers || Download paper | |
| 2025 | Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial. (2025). Sarstedt, Marko ; Hair, Joseph F ; Becker, Jan-Michael ; Ringle, Christian M ; Babin, Barry J. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-025-00414-6. Full description at Econpapers || Download paper | |
| 2025 | The future of analytics in digital marketing and electronic commerce: how digitalization and sustainability affect consumers, firms, and policymakers. (2025). Brggemann, Philipp ; Martinez, Luis F ; Martnez-Lpez, Francisco J. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-025-00422-6. Full description at Econpapers || Download paper | |
| 2025 | Social media influencer or traditional celebrity? Moderational analysis on the relationship between endorser type and endorsement effectiveness. (2025). Yeh, Tsu-Lin ; Chou, Ya-Lun ; Lin, Yi-Hsiu ; Chen, Chen-Yueh. In: PLOS ONE. RePEc:plo:pone00:0326911. Full description at Econpapers || Download paper | |
| 2025 | A Tale of Open Science: Emergence of a New Normal. (2025). Imschloss, Monika ; Genschow, Oliver ; Siegfried, Doreen ; Adler, Susanne J ; Sarstedt, Marko ; Soliman, Meikel. In: Schmalenbach Journal of Business Research. RePEc:spr:sjobre:v:77:y:2025:i:4:d:10.1007_s41471-025-00218-5. Full description at Econpapers || Download paper |
Recent citations received in 2024
| Year | Citing document | |
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| 2024 | Leveraging AI and NLP for Bank Marketing: A Systematic Review and Gap Analysis. (2024). Lessmann, Stefan ; Gerling, Christopher. In: Papers. RePEc:arx:papers:2411.14463. Full description at Econpapers || Download paper | |
| 2024 | Generative AI for scalable feedback to multimodal exercises. (2024). Skiera, Bernd ; Jurgensmeier, Lukas. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:468-488. Full description at Econpapers || Download paper | |
| 2024 | Predicting restaurantsâ¬â¢ surplus food platform continuance: Insights from the combined use of PLS-SEM and NCA and predictive model comparisons. (2024). Magno, Francesca ; Cassia, Fabio. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001164. Full description at Econpapers || Download paper | |
| 2024 | Determinants of the continuance use of smart shopping carts: Findings from PLS-SEM and NCA. (2024). Jasim, Mohamed K. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003345. Full description at Econpapers || Download paper | |
| 2024 | Modelling Behavioural Factors Affecting Consumersâ Intention to Adopt Electric Aircraft: A Multi-Method Investigation. (2024). Itani, Nadine ; Bakir, Mahmut. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:19:p:8467-:d:1488517. Full description at Econpapers || Download paper | |
| 2024 | The Influence of Green Demarketing on Brand Credibility, Green Authenticity, and Greenwashing in the Food Industry. (2024). Fayyad, Sameh ; Moneim, Azza Abdel ; Mansour, Mahmoud A ; Mahrous, Abeer A ; Algezawy, Mohamed ; al Thani, Abdulaziz ; Elshaer, Ibrahim A. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:21:p:9215-:d:1505304. Full description at Econpapers || Download paper | |
| 2024 | Guardians of the Green: Exploring Climate Advocacy, Data Privacy-Conscious Marketing, and Social Moral Licensing in Regenerative Tourism in Hawaii. (2024). Zaman, Umer. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:23:p:10297-:d:1528632. Full description at Econpapers || Download paper | |
| 2024 | Sustainability Education as a Predictor of Student Well-Being Through Mindfulness and Social Support: A Mediated Moderation Model. (2024). Huang, Wenjuan ; He, Jun ; Sun, BO ; Gu, Yuanhai. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:23:p:10508-:d:1533516. Full description at Econpapers || Download paper | |
| 2024 | Examining the Role of AI-Augmented HRM for Sustainable Performance: Key Determinants for Digital Culture and Organizational Strategy. (2024). Rahaman, Md Atikur ; Fenyves, Veronika ; Mollah, Md Alamgir ; Rana, Masud ; Amin, Mohammad Bin ; Abdullah, M M. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:24:p:10843-:d:1541535. Full description at Econpapers || Download paper | |
| 2024 | Unveiling the impact of industry 4.0 on supply chain performance: the mediating role of integration and visibility. (2024). Lavastre, Olivier ; Shahzad, Muazam ; Gunasekaran, Angappa ; Alaeddini, Morteza ; Reaidy, Paul. In: Post-Print. RePEc:hal:journl:hal-04839142. Full description at Econpapers || Download paper | |
| 2024 | Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation. (2024). Marin-Garcia, Antonio ; Ruiz-Molina, Maria-Eugenia ; Berenguer-Contri, Gloria ; Gil-Saura, Irene ; Bordian, Mariia. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-024-00309-y. Full description at Econpapers || Download paper | |
| 2024 | Combined importanceâperformance map analysis (cIPMA) in partial least squares structural equation modeling (PLSâSEM): a SmartPLS 4 tutorial. (2024). Ringle, Christian M ; Hauff, Sven ; Richter, Nicole F ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-024-00325-y. Full description at Econpapers || Download paper | |
| 2024 | Exploring loyalty drivers for smartphone and mobile carriers. (2024). Jo, Hyeon ; Park, Do-Hyung. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03371-0. Full description at Econpapers || Download paper | |
| 2024 | Mittelstand meets KI-Zukunft!: Potenzial zur Demokratisierung von Künstlicher Intelligenz im B2B-Marketing. (2024). Bartelt, Cedric. In: Marketing Review St.Gallen. RePEc:zbw:hsgmrs:320344. Full description at Econpapers || Download paper |
Recent citations received in 2023
| Year | Citing document | |
|---|---|---|
| 2023 | Digital Analytics as a Major Component in Building a Robust Academic Brand. (2023). Tulearca, Ionut Gabriel ; Leonte, Denisa Tatiana ; Panait, Andrei Alexandru. In: Risk in Contemporary Economy. RePEc:ddj:fserec:y:2023:p:400-414. Full description at Econpapers || Download paper | |
| 2023 | Houston, we have a problem!: The use of ChatGPT in responding to customer complaints. (2023). Hatipoglu, Sercan ; Kivrak, Oguzhan ; Koc, Kaan ; Celik, Cemal. In: Technology in Society. RePEc:eee:teinso:v:74:y:2023:i:c:s0160791x23001380. Full description at Econpapers || Download paper | |
| 2023 | Gen Z Customersâ Continuance Intention in Using Food Delivery Application in an Emerging Market: Empirical Evidence from Vietnam. (2023). Vu, Van Hung ; Ha, Thi Hoang ; Nguyen, Hoang Viet. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:20:p:14776-:d:1257957. Full description at Econpapers || Download paper | |
| 2023 | CHATGPT - LEARNING ACCELERATOR OR DEMOLISHER OF FOREIGN LANGUAGE TEACHING AND LEARNING? AN EMPIRICAL STUDY ON BUSINESS FRENCH. (2023). Constantin, Felicia. In: Annals of Faculty of Economics. RePEc:ora:journl:v:2:y:2023:i:2:p:225-238. Full description at Econpapers || Download paper | |
| 2023 | A novel approach to predicting customer lifetime value in B2B SaaS companies. (2023). Dong, Xiaojing ; Curiskis, Stephan ; Scarr, Mark ; Jiang, Fan. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00234-6. Full description at Econpapers || Download paper | |
| 2023 | Investigating brand image and brand trust in airline service: Evidence of Korean Air. (2023). Cam, Nguyen Thi ; Khuong, Mai Ngoc. In: EconStor Open Access Articles and Book Chapters. RePEc:zbw:espost:281182. Full description at Econpapers || Download paper |
Recent citations received in 2022
| Year | Citing document | |
|---|---|---|
| 2022 | Blockchain Technology and Sustainability in Supply Chains and a Closer Look at Different Industries: A Mixed Method Approach. (2022). Son-Turan, Semen ; Guner, Elif ; Ayan, Bura. In: Logistics. RePEc:gam:jlogis:v:6:y:2022:i:4:p:85-:d:997673. Full description at Econpapers || Download paper | |
| 2022 | Determinants of the Intention to Adopt Digital-Only Banks in Malaysia: The Extension of Environmental Concern. (2022). Hussin, Nazimah ; Chakraborty, Ayon ; Alwadain, Ayed. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:17:p:11043-:d:906563. Full description at Econpapers || Download paper | |
| 2022 | Digitalization and its impact on contemporary marketing strategies and practices. (2022). Cham, Tat-Huei ; Memon, Mumtaz Ali ; Fam, Kim-Shyan ; Cheah, Jun-Hwa ; Laszlo, Jozsa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-022-00167-6. Full description at Econpapers || Download paper | |
| 2022 | Is all academic service distributed equally?. (2022). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-022-00190-7. Full description at Econpapers || Download paper |
10 most frequent citing series