[Raw
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[50 most relevant papers]
[cites used to compute IF]
[Recent
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series ] [more data in
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| IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
| 2015 | 0 | 0.52 | 0 | 0 | 10 | 10 | 1 | 0 | 0 | 0 | 0 | 0 | 0.22 | |||||
| 2016 | 0 | 0.5 | 0 | 0 | 22 | 32 | 1 | 0 | 10 | 10 | 0 | 0 | 0.2 | |||||
| 2017 | 0 | 0.51 | 0 | 0 | 8 | 40 | 0 | 0 | 32 | 32 | 0 | 0 | 0.2 | |||||
| 2018 | 0 | 0.52 | 0 | 0 | 10 | 50 | 0 | 0 | 30 | 40 | 0 | 0 | 0.22 | |||||
| 2019 | 0 | 0.53 | 0 | 0 | 18 | 68 | 0 | 0 | 18 | 50 | 0 | 0 | 0.21 | |||||
| 2020 | 0 | 0.63 | 0 | 0 | 15 | 83 | 1 | 0 | 28 | 68 | 0 | 0 | 0.3 | |||||
| 2021 | 0 | 0.73 | 0.02 | 0.01 | 17 | 100 | 0 | 2 | 2 | 33 | 73 | 1 | 0 | 0 | 0.27 | |||
| 2022 | 0 | 0.72 | 0 | 0 | 17 | 117 | 0 | 2 | 32 | 68 | 0 | 0 | 0.22 | |||||
| 2023 | 0 | 0.67 | 0.02 | 0.01 | 17 | 134 | 0 | 3 | 5 | 34 | 77 | 1 | 0 | 0 | 0.19 | |||
| 2024 | 0 | 0.73 | 0.01 | 0.01 | 14 | 148 | 1 | 1 | 6 | 34 | 84 | 1 | 0 | 0 | 0.22 | |||
| 2025 | 0.1 | 0.96 | 0.03 | 0.06 | 17 | 165 | 0 | 5 | 11 | 31 | 3 | 80 | 5 | 0 | 0 | 0.28 |
| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2020 | From K-pop to Korean products: An investigation into the mediating effects of imitation and attitudes toward Korean culture and products. (2020). Zhang, Ruonan ; Kodzi, Papaa ; Bi, Nicky Chang ; Wasilewski, Klaudia ; McCurdy, Eiko ; Goodwin, Alana. In: Journal of Cultural Marketing Strategy. RePEc:aza:jcms00:y:2020:v:5:i:1:p:36-48. Full description at Econpapers || Download paper | 2 |
| 2 | 2025 | 10-year anniversary special issue. (2025). , Unknown. In: Journal of Cultural Marketing Strategy. RePEc:aza:jcms00:y:2025:v:9:i:3:p:1-144. Full description at Econpapers || Download paper | 1 |
| 3 | 2022 | Predicting consumer behaviour toward digital K-pop albums: An extended model of the theory of planned behaviour. (2022). Rafdinal, Wahyu ; Wibisono, Nono ; Arrasy, Bieke F. In: Journal of Cultural Marketing Strategy. RePEc:aza:jcms00:y:2022:v:7:i:1:p:19-33. Full description at Econpapers || Download paper | 1 |
| 4 | 2015 | How culture drives cross-cultural advertising effectiveness: An interview with Dr Marieke de Mooij. (2015). de Mooij, Marieke ; Beniflah, Jake. In: Journal of Cultural Marketing Strategy. RePEc:aza:jcms00:y:2015:v:1:i:1:p:6-10. Full description at Econpapers || Download paper | 1 |
| 5 | 2025 | 10-year anniversary special issue. (2025). , Unknown. In: Journal of Cultural Marketing Strategy. RePEc:aza:jcms00:y:2025:v:10:i:1:p:1-144. Full description at Econpapers || Download paper | 1 |
| 6 | 2021 | Is fear of missing out (FOMO) a cultural construct? Investigating FOMO from a marketing perspective. (2021). Chapa, Sindy ; Karimkhan, Faren. In: Journal of Cultural Marketing Strategy. RePEc:aza:jcms00:y:2021:v:5:i:2:p:169-183. Full description at Econpapers || Download paper | 1 |
| 7 | 2015 | Cultural marketing: Maximising business effectiveness in a multicultural world. (2015). de Mooij, Marieke. In: Journal of Cultural Marketing Strategy. RePEc:aza:jcms00:y:2015:v:1:i:1:p:11-18. Full description at Econpapers || Download paper | 1 |
| 8 | 2024 | How artificial intelligence is transforming social media marketing: Analysing its potential and addressing concerns. (2024). Sharma, Rahul. In: Journal of Cultural Marketing Strategy. RePEc:aza:jcms00:y:2024:v:9:i:1:p:75-90. Full description at Econpapers || Download paper | 1 |
| 9 | 2024 | Marketingâs crystal ball: Where we are and where we could soon be with generative artificial intelligence in marketing. (2024). Jain, Pranjal. In: Journal of Cultural Marketing Strategy. RePEc:aza:jcms00:y:2024:v:8:i:2:p:134-150. Full description at Econpapers || Download paper | 1 |
| 10 | 2016 | Are future business professionals ready for multicultural marketing? An empirical investigation. (2016). Poole, Sonja Martin ; Garrett-Walker, J. In: Journal of Cultural Marketing Strategy. RePEc:aza:jcms00:y:2016:v:2:i:1:p:43-50. Full description at Econpapers || Download paper | 1 |
| 11 | 2023 | The role of generative pre-trained transformers (GPTs) in revolutionising digital marketing: A conceptual model. (2023). Sharma, Rahul. In: Journal of Cultural Marketing Strategy. RePEc:aza:jcms00:y:2023:v:8:i:1:p:80-92. Full description at Econpapers || Download paper | 1 |
| 12 | 2016 | Beyond targeted advertising: Representing disenfranchised minorities in âinclusiveâ advertising. (2016). Han, Xiaoqi ; Tsai, Sunny Wanhsiu. In: Journal of Cultural Marketing Strategy. RePEc:aza:jcms00:y:2016:v:1:i:2:p:154-169. Full description at Econpapers || Download paper | 1 |
| # | Year | Title | Cited |
|---|
| Year | Title | |
|---|---|---|
| 2025 | The evolving role of AI and ML in digital promotion: a systematic review and research agenda. (2025). P. G. S. A. Jayarathne, ; B. T. K. Chathuranga, ; V. G. P. Lakshika, . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:2:d:10.1057_s41270-024-00367-2. Full description at Econpapers || Download paper | |
| 2025 | The Role of Digital Marketing in Shaping Sustainable Consumption: Insights from a Systematic Literature Review. (2025). Rosrio, Albrico Travassos ; Dias, Joana Carmo. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:17:p:7784-:d:1737259. Full description at Econpapers || Download paper | |
| 2025 | The Relationship Between Attitude on Personalised Advertising and Buying Behaviour Among Millennials in Malaysia. (2025). Ismail, Siti Nasarah ; Ramli, Noryusnita ; Mohd, Nur Alyani. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:9:y:2025:i:1:p:3278-3287. Full description at Econpapers || Download paper |
| Year | Citing document |
|---|