NIM Marketing Intelligence Review / Sciendo
Citation Profile [Updated: 2026-05-04 07:00:09]
5 Years H Index
2
Impact Factor (IF)
0.06
5 Years IF
0.03
Data available in this
report
[Raw
data] [50 most cited papers]
[50 most relevant papers]
[cites used to compute IF]
[Recent
citations ][Frequent citing
series ] [more data in
EconPapers]
[
trace new citations] [Missing
citations? Add them now]
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know]
Main indicators
Raw Data
| IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
| 2009 | 0 | 0.46 | 0 | 0 | 14 | 14 | 2 | 0 | 0 | 0 | 0 | 0 | 0.23 | |||||
| 2010 | 0 | 0.46 | 0 | 0 | 15 | 29 | 4 | 0 | 14 | 14 | 0 | 0 | 0.2 | |||||
| 2011 | 0.03 | 0.5 | 0.02 | 0.03 | 16 | 45 | 2 | 1 | 1 | 29 | 1 | 29 | 1 | 0 | 0 | 0.23 | ||
| 2012 | 0 | 0.5 | 0 | 0 | 15 | 60 | 1 | 1 | 31 | 45 | 0 | 0 | 0.21 | |||||
| 2013 | 0 | 0.54 | 0 | 0 | 26 | 86 | 1 | 1 | 31 | 60 | 0 | 0 | 0.23 | |||||
| 2014 | 0 | 0.53 | 0.01 | 0.01 | 23 | 109 | 0 | 1 | 2 | 41 | 86 | 1 | 0 | 0 | 0.22 | |||
| 2015 | 0 | 0.52 | 0.01 | 0.01 | 16 | 125 | 0 | 1 | 3 | 49 | 95 | 1 | 0 | 0 | 0.22 | |||
| 2016 | 0.03 | 0.5 | 0.03 | 0.02 | 22 | 147 | 5 | 4 | 7 | 39 | 1 | 96 | 2 | 0 | 0 | 0.2 | ||
| 2017 | 0.03 | 0.51 | 0.01 | 0.01 | 18 | 165 | 20 | 1 | 8 | 38 | 1 | 102 | 1 | 0 | 0 | 0.2 | ||
| 2018 | 0 | 0.52 | 0.03 | 0.01 | 19 | 184 | 1 | 5 | 13 | 40 | 105 | 1 | 0 | 0 | 0.22 | |||
| 2019 | 0 | 0.53 | 0.01 | 0.01 | 15 | 199 | 2 | 2 | 15 | 37 | 98 | 1 | 0 | 0 | 0.21 | |||
| 2020 | 0.03 | 0.63 | 0.02 | 0.03 | 18 | 217 | 2 | 5 | 20 | 34 | 1 | 90 | 3 | 0 | 0 | 0.3 | ||
| 2021 | 0 | 0.73 | 0.02 | 0.05 | 17 | 234 | 0 | 5 | 25 | 33 | 92 | 5 | 0 | 0 | 0.27 | |||
| 2022 | 0 | 0.72 | 0.03 | 0.07 | 18 | 252 | 1 | 8 | 33 | 35 | 87 | 6 | 0 | 0 | 0.22 | |||
| 2023 | 0.03 | 0.67 | 0.03 | 0.03 | 18 | 270 | 0 | 8 | 41 | 35 | 1 | 87 | 3 | 0 | 0 | 0.19 | ||
| 2024 | 0.03 | 0.73 | 0.03 | 0.01 | 17 | 287 | 1 | 8 | 49 | 36 | 1 | 86 | 1 | 0 | 0 | 0.22 | ||
| 2025 | 0.06 | 0.96 | 0.02 | 0.03 | 18 | 305 | 0 | 6 | 55 | 35 | 2 | 88 | 3 | 0 | 0 | 0.28 |
| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
50 most cited documents in this series
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2017 | Digital Transformation and Value Creation: Sea Change Ahead. (2017). Reinartz, Werner ; Werner, Reinartz ; Srinivas, Reddy . In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:9:y:2017:i:1:p:10-17:n:2. Full description at Econpapers || Download paper | 17 |
| 2 | 2016 | Data, Data and Even More Data: Harvesting Insights From the Data Jungle. (2016). Skiera, Bernd ; Bernd, Skiera. In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:8:y:2016:i:2:p:10-17:n:1. Full description at Econpapers || Download paper | 2 |
| 3 | 2017 | Platform Business: From Resources to Relationships. (2017). Marshall, Van Alstyne ; Geoffrey, Parker . In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:9:y:2017:i:1:p:24-29:n:4. Full description at Econpapers || Download paper | 2 |
| 4 | 2022 | Metaverse Marketing. (2022). Bjorn, Ognibeni ; Thorsten, Hennig-Thurau. In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:14:y:2022:i:2:p:43-47:n:7. Full description at Econpapers || Download paper | 2 |
| 5 | 2016 | Marketing and Data Science: Together the Future is Ours. (2016). Chintagunta, Pradeep ; John, Hauser ; Dominique, Hanssens ; Pradeep, Chintagunta . In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:8:y:2016:i:2:p:18-23:n:2. Full description at Econpapers || Download paper | 2 |
| 6 | 2010 | My customers are better than yours! On Reporting Customer Equity. (2010). Skiera, Bernd ; Thorsten, Wiesel ; Julian, Villanueva ; Bernd, Skiera. In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:2:y:2010:i:1:p:42-53:n:6. Full description at Econpapers || Download paper | 2 |
| 7 | 2017 | From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing. (2017). Reinartz, Werner ; Werner, Reinartz ; Monika, Imschloss . In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:9:y:2017:i:1:p:42-47:n:7. Full description at Econpapers || Download paper | 2 |
| 8 | 2020 | How to Manage Crowdsourcing Platforms Effectively. (2020). Shkodran, Zogaj ; Marco, Leimeister Jan ; Ulrich, Bretschneider ; Ivo, Blohm. In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:12:y:2020:i:1:p:18-23:n:3. Full description at Econpapers || Download paper | 1 |
| 9 | 2010 | Do you Want to Be my âfriendâ? MONETARY VALUE OF WORD-OF-MOUTH MARKETING IN ONLINE COMMUNITIES. (2010). Michael, Trusov ; Koen, Pauwels ; Bucklin Randolph E., . In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:2:y:2010:i:1:p:26-33:n:4. Full description at Econpapers || Download paper | 1 |
| 10 | 2013 | Emotion and Virality: What Makes Online Content Go Viral?. (2013). Milkman, Katherine ; Jonah, Berger. In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:5:y:2013:i:1:p:18-23:n:1004. Full description at Econpapers || Download paper | 1 |
| 11 | 2018 | Amazing Machines and the Quest for Meaning in Consumption. (2018). Stefano, Puntoni. In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:10:y:2018:i:2:p:18-23:n:3. Full description at Econpapers || Download paper | 1 |
| 12 | 2024 | Generative AI for Marketing Content Creation: New Rules for an Old Game. (2024). Mark, Heitmann. In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:16:y:2024:i:1:p:10-17:n:2. Full description at Econpapers || Download paper | 1 |
| 13 | 2011 | How Social Network and Opinion Leaders Affect the Adoption of New Products. (2011). Bruce, West ; Van den Bulte Christophe, ; Raghuram, Iyengar ; John, Eichert . In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:3:y:2011:i:1:p:16-25:n:3. Full description at Econpapers || Download paper | 1 |
| 14 | 2016 | Challenging Competition with CSR: Going Beyond the Marketing Mix to Make a Difference. (2016). Sankar, Sen ; Shuili, DU. In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:8:y:2016:i:1:p:18-23:n:3. Full description at Econpapers || Download paper | 1 |
| 15 | 2019 | Understanding Consumer Preferences from Social Media Data. (2019). Bradley, Taylor. In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:11:y:2019:i:2:p:48-53:n:7. Full description at Econpapers || Download paper | 1 |
| 16 | 2009 | Response Styles and how to Correct them. (2009). Weijters, Bert ; Geuens, Maggie ; Bert, Weijters ; Niels, Schillewaert ; Maggie, Geuens . In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:1:y:2009:i:2:p:44-53:n:6. Full description at Econpapers || Download paper | 1 |
| 17 | 2012 | Measuring Consumersâ Willingness to Pay. Which Method Fits Best?. (2012). Miller, Klaus ; John, Zhang Z. ; Miller Klaus M., ; Harley, Krohmer ; Reto, Hofstetter . In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:4:y:2012:i:1:p:42-49:n:5. Full description at Econpapers || Download paper | 1 |
| 18 | 2018 | Managing the Human in Human Brands. (2018). Susan, Fournier ; Giana, Eckhardt. In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:10:y:2018:i:1:p:30-33:n:5. Full description at Econpapers || Download paper | 1 |
| 19 | 2010 | Trying Harder and Doing Worse: How Grocery Shoppers Track in-Store Spending. (2010). Brian, Wansink ; Koert, van Ittersum ; Pennings Joost M. E, . In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:2:y:2010:i:2:p:50-51:n:7. Full description at Econpapers || Download paper | 1 |
| 20 | 2015 | The Long-Term ROI of TV Advertising in a Digital World. (2015). Raimund, Wildner ; Guido, Modenbach . In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:7:y:2015:i:1:p:54-60:n:8. Full description at Econpapers || Download paper | 1 |
| 21 | 2019 | The Thorny Challenge of Making Moral Machines: Ethical Dilemmas with Self-Driving Cars. (2019). Bonnefon, Jean-François ; Azim, Shariff ; Iyad, Rahwan ; Jean-Franois, Bonnefon ; Edmond, Awad. In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:11:y:2019:i:2:p:42-47:n:6. Full description at Econpapers || Download paper | 1 |
| 22 | 2009 | Implementing profitability through a customer lifetime value management framework. (2009). KUMAR, VIKAS ; Venkatesan R., ; Rajan B., ; Kumar V., . In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:1:y:2009:i:2:p:32-43:n:5. Full description at Econpapers || Download paper | 1 |
| 23 | 2012 | A Closer Look at Emotional Intelligence in Marketing Exchange. (2012). Shibin, Sheng ; Murtha Brian R., ; Blair, Kidwell ; Hardesty David M., . In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:4:y:2012:i:1:p:24-31:n:3. Full description at Econpapers || Download paper | 1 |
| 24 | 2016 | Tell Me Where You Are and Iâll Tell You What You Want: Using Location Data to Improve Marketing Decisions. (2016). Spann, Martin ; Martin, Spann ; Dominik, Molitor ; Stephan, Daurer . In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:8:y:2016:i:2:p:30-37:n:4. Full description at Econpapers || Download paper | 1 |
| 25 | 2020 | Detecting and Mitigating Discrimination in Online Platforms: Lessons from Airbnb, Uber, and Others. (2020). Dan, Svirsky ; Michael, Luca. In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:12:y:2020:i:2:p:28-33:n:5. Full description at Econpapers || Download paper | 1 |
| 26 | 2010 | Left Behind Expectations - How to Prevent CRM Implementations from Failing. (2010). Albers, Sönke ; Goetz, Greve ; Becker Jan U., ; Sonke, Albers. In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:2:y:2010:i:2:p:34-41:n:5. Full description at Econpapers || Download paper | 1 |
| 27 | 2014 | Do Pleasant Emotional Ads Make Consumers Like Your Brand More?. (2014). Geuens, Maggie ; Michel, Tuan Pham ; Patrick, De Pelsmacker. In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:6:y:2014:i:1:p:40-45:n:1007. Full description at Econpapers || Download paper | 1 |
| 28 | 2019 | AI-Driven Sales Automation: Using Chatbots to Boost Sales. (2019). Christian, Hildebrand ; Anouk, Bergner. In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:11:y:2019:i:2:p:36-41:n:5. Full description at Econpapers || Download paper | 1 |
| 29 | 2009 | Creating Shopping Momentum. (2009). Uzma, Khan ; Joel, Huber ; Ravi, Dhar . In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:1:y:2009:i:1:p:8-15:n:2. Full description at Econpapers || Download paper | 1 |
| 30 | 2011 | Common âWisdomâ Put to the Test: Sex in advertising ⦠only on Mars and not on Venus?. (2011). Vohs Kathleen D., ; Jaideep, Sengupta ; Dahl Darren W., . In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:3:y:2011:i:1:p:54-57:n:8. Full description at Econpapers || Download paper | 1 |
| 31 | 2020 | Reaching for the Stars: The Role and Value of Digital Reputation. (2020). Alessandro, Gandini. In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:12:y:2020:i:2:p:18-21:n:3. Full description at Econpapers || Download paper | 1 |
| 32 | 2013 | If You Go, I Will Follow ⦠Social Effects on the Decision to Terminate a Service. (2013). Irit, Nitzan ; Barak, Libai . In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:5:y:2013:i:2:p:40-45:n:7. Full description at Econpapers || Download paper | 1 |
| 33 | 2019 | The Machine Age of Marketing: How Artificial Intelligence Changes the Way People Think, Act, and Decide. (2019). Christian, Hildebrand. In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:11:y:2019:i:2:p:10-17:n:1. Full description at Econpapers || Download paper | 1 |
| 34 | 2024 | Beyond the Buzz: Creating Marketing Value with Generative AI. (2024). Nina, Hesel ; Holger, Dietrich ; Fabian, Buder. In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:16:y:2024:i:1:p:50-55:n:8. Full description at Econpapers || Download paper | 1 |
| 35 | 2011 | Preference Measurement with Conjoint Analysis. Overview of State-of-the-Art Approaches and Recent Developments. (2011). Henrik, Sattler ; Felix, Eggers . In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:3:y:2011:i:1:p:36-47:n:5. Full description at Econpapers || Download paper | 1 |
50 most relevant documents in this series (papers most cited in the last two years)
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2017 | Digital Transformation and Value Creation: Sea Change Ahead. (2017). Reinartz, Werner ; Werner, Reinartz ; Srinivas, Reddy . In: NIM Marketing Intelligence Review. RePEc:vrs:gfkmir:v:9:y:2017:i:1:p:10-17:n:2. Full description at Econpapers || Download paper | 7 |
Citing documents used to
compute impact factor: 2
| Year | Title | |
|---|---|---|
| 2025 | SMART AND INNOVATIVE STRATEGIES IN MARKETING USING AI. (2025). Preda, Oana ; Dumitru, Nicoleta Rossela. In: Journal of Information Systems & Operations Management. RePEc:rau:jisomg:v:19:y:2025:i:2:p:156-167. Full description at Econpapers || Download paper | |
| 2025 | Color Analytics for Data-Driven Brand Communications. (2025). Linevich, Irina ; Peres, Renana ; Dzyabura, Daria. In: Working Papers. RePEc:abo:neswpt:w0292. Full description at Econpapers || Download paper |
Recent citations
Recent citations received in 2024
| Year | Citing document |
|---|
Recent citations received in 2022
| Year | Citing document |
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10 most frequent citing series