Harikesh S. Nair : Citation Profile

Stanford University

14

H index

17

i10 index

963

Citations

RESEARCH PRODUCTION:

20

Articles

32

Papers

RESEARCH ACTIVITY:

   22 years (2003 - 2025). See details.
   Cites by year: 43
   Journals where Harikesh S. Nair has often published
   Relations with other researchers
   Recent citing documents: 99.    Total self citations: 17 (1.73 %)

MORE DETAILS IN:
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   Permalink: http://citec.repec.org/pna153
   Updated: 2025-12-20    RAS profile: 2025-08-08    
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Relations with other researchers

Works with:

Authors registered in RePEc who have co-authored more than one work in the last five years with Harikesh S. Nair.

Is cited by:

Gordon, Brett (18)

Wilbur, Kenneth (15)

Chintagunta, Pradeep (13)

Viard, V. (11)

Economides, Nicholas (11)

Knittel, Christopher (9)

Kretschmer, Tobias (8)

Rysman, Marc (8)

Tucker, Catherine (7)

Viard, V (7)

Ryan, Stephen (6)

Cites to:

Chintagunta, Pradeep (24)

Erdem, Tulin (16)

Keane, Michael (16)

Imai, Susumu (10)

Manski, Charles (10)

Misra, Sanjog (8)

Rossi, Peter (7)

Berry, Steven (7)

Imbens, Guido (7)

Nevo, Aviv (6)

Rust, John (6)

Main data

Where Harikesh S. Nair has published?

Journals with more than one article published# docs
Quantitative Marketing and Economics (QME)6

Working Papers Series with more than one paper published# docs
Research Papers / Stanford University, Graduate School of Business26
Papers / arXiv.org4
Working Papers / NET Institute2

Recent works citing Harikesh S. Nair (2025 and 2024)

YearTitle of citing document
2024Estimating substitution patterns and demand curvature in Discrete-Choice models of product differentiation. (2024). Mohapatra, Debashrita. In: 2024 Annual Meeting, July 28-30, New Orleans, LA. RePEc:ags:aaea22:343538.

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2024Estimating substitution patterns and demand curvature in Discrete-Choice models of product differentiation. (2024). Mohapatra, Debashrita. In: 2024 Annual Meeting, July 28-30, New Orleans, LA. RePEc:ags:aaea24:343538.

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2024The Informational Role of Online Recommendations: Evidence from a Field Experiment. (2024). Gonçalves, Duarte ; Kong, Ruoyan ; Konstan, Joseph ; Aridor, Guy ; Goncalves, Duarte ; Kluver, Daniel. In: Papers. RePEc:arx:papers:2211.14219.

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2025Multicell experiments for marginal treatment effect estimation of digital ads. (2025). Waisman, Caio ; Gordon, Brett R. In: Papers. RePEc:arx:papers:2302.13857.

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2024EnsembleIV: Creating Instrumental Variables from Ensemble Learners for Robust Statistical Inference. (2024). Burtch, Gordon ; Yang, Mochen ; Adomavicius, Gediminas ; McFowland, Edward. In: Papers. RePEc:arx:papers:2303.02820.

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2025Bounding Consideration Probabilities in Consider-Then-Choose Ranking Models. (2024). Zeng, Thomas ; Tomlinson, Kiran ; Liben-Nowell, David ; Bregou, Catherine ; Aoki-Sherwood, Ben. In: Papers. RePEc:arx:papers:2401.11016.

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2024Conditional Choice Probability Estimation of Dynamic Discrete Choice Models with 2-period Finite Dependence. (2024). Kasahara, Hiroyuki ; Hao, YU. In: Papers. RePEc:arx:papers:2405.12467.

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2025Modeling Story Expectations to Understand Engagement: A Generative Framework Using LLMs. (2025). Gui, George ; Fong, Hortense. In: Papers. RePEc:arx:papers:2412.15239.

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2025When do firms sell high durability products? The case of light bulb industry. (2025). Fukasawa, Takeshi. In: Papers. RePEc:arx:papers:2503.23792.

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2025Second-degree Price Discrimination: Theoretical Analysis, Experiment Design, and Empirical Estimation. (2025). Ghili, Soheil ; Sudhir, K ; Garg, Ankur ; Jain, Nitish. In: Papers. RePEc:arx:papers:2507.13426.

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2025Algorithmic Collusion of Pricing and Advertising on E-commerce Platforms. (2025). Berman, Ron ; Zhao, Hangcheng. In: Papers. RePEc:arx:papers:2508.08325.

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2025Effect Identification and Unit Categorization in the Multi-Score Regression Discontinuity Design with Application to LED Manufacturing. (2025). Schacht, Oliver ; Schwarz, Philipp Alexander ; Klaassen, Sven ; Spindler, Martin ; Oberpriller, Johannes. In: Papers. RePEc:arx:papers:2508.15692.

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2025Generative AI and Firm Productivity: Field Experiments in Online Retail. (2025). Sarvary, Miklos ; Donati, Dante ; Zhang, Kaifu ; Yuan, Zhe ; Fang, LU. In: Papers. RePEc:arx:papers:2510.12049.

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2025Robust Structural Estimation under Misspecified Latent-State Dynamics. (2025). Chen, Ertian. In: Papers. RePEc:arx:papers:2510.22347.

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2025The Effect of Video Advertisement on Purchase Intentions among Senior High School Students. (2025). Pondang, Kenneth A ; Alexandra, Tracy ; Palao, Saadani D ; Mananday, Clint B ; Jane, Nikki ; Lycca, Angel. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:9:y:2025:issue-2:p:2721-2737.

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2024The many faces of social media in business and economics research: Taking stock of the literature and looking into the future. (2024). Tumasjan, Andranik. In: Journal of Economic Surveys. RePEc:bla:jecsur:v:38:y:2024:i:2:p:389-426.

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2024The rise of empirical online platform research in the new millennium. (2024). Cheng, Hsing Kenneth ; Sokol, Daniel D ; Zang, Xinyu. In: Journal of Economics & Management Strategy. RePEc:bla:jemstr:v:33:y:2024:i:2:p:416-451.

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2024The Economics of Social Media. (2024). Song, Lena ; Levy, Ro'ee ; Jimenez-Duran, Rafael ; Aridor, Guy. In: CESifo Working Paper Series. RePEc:ces:ceswps:_10934.

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2024Identification and estimation of dynamic structural models with unobserved choices. (2024). Xin, YI ; Hu, Yingyao. In: Journal of Econometrics. RePEc:eee:econom:v:242:y:2024:i:2:s0304407624001520.

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2024Industry-sensitive language modeling for business. (2024). Borchert, Philipp ; Coussement, Kristof ; de Weerdt, Jochen ; de Caigny, Arno. In: European Journal of Operational Research. RePEc:eee:ejores:v:315:y:2024:i:2:p:691-702.

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2024Terms of use and network size: Evidence from online job boards and CV banks in the U.S.. (2024). Breni, Vera. In: Information Economics and Policy. RePEc:eee:iepoli:v:67:y:2024:i:c:s0167624524000131.

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2025Targeted advertising, concentration, and consumer welfare. (2025). Pepall, Lynne ; Richards, Daniel. In: Information Economics and Policy. RePEc:eee:iepoli:v:70:y:2025:i:c:s0167624525000022.

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2024The creator’s dilemma: Resolving tensions between authenticity and monetization in social media. (2024). Hofstetter, Reto ; Gollnhofer, Johanna Franziska. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:427-435.

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2024Can tweets be word of mouth that changes risky behaviors?. (2024). Abouk, Rahi ; Papatla, Purushottam ; Jalali, Nima. In: Journal of Business Research. RePEc:eee:jbrese:v:174:y:2024:i:c:s0148296324000055.

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2024Using affective content to promote high-involvement services on social media. (2024). Evanschitzky, Heiner ; Tran, Hai-Anh ; Nguyen, Bach ; Ackfeldt, Anna-Lena ; Farrell, Andrew. In: Journal of Business Research. RePEc:eee:jbrese:v:179:y:2024:i:c:s0148296324001802.

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2024Voice of the Professional: Acquiring competitive intelligence from large-scale professional generated contents. (2024). Jiang, Yuanchun ; Chai, Yidong ; Liu, Yezheng ; Qian, Yang ; Meng, Xiangrui ; Ling, Haifeng. In: Journal of Business Research. RePEc:eee:jbrese:v:180:y:2024:i:c:s0148296324002236.

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2024Unveiling the web of interactions: Analyzing dynamic customer engagements across multiple websites. (2024). Kannan, P K ; Lim, Hyungsoo ; Kim, Chul. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003400.

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2024The impact of content characteristics of Short-Form video ads on consumer purchase Behavior: Evidence from TikTok. (2024). Bie, Yongyue ; Kou, Sining ; Duan, Shen ; Meng, LU. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003783.

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2024The negative effect of virtual endorsers on brand authenticity and potential remedies. (2024). Yang, Qiang ; Lu, YI ; Song, Xiaobing. In: Journal of Business Research. RePEc:eee:jbrese:v:185:y:2024:i:c:s0148296324004028.

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2025Legitimating language and emotional tone in antenarratives: A cultural entrepreneurship perspective. (2025). Rutherford, Matthew W ; Moore, Curt B ; Phillips, Duygu. In: Journal of Business Research. RePEc:eee:jbrese:v:186:y:2025:i:c:s0148296324004922.

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2025Customer experiences and coping behaviors during crisis situations: The role of service adaptation and service transformation. (2025). van den Poel, Dirk ; Schetgen, Lisa ; Larivire, Bart ; Bogaert, Matthias. In: Journal of Business Research. RePEc:eee:jbrese:v:188:y:2025:i:c:s0148296324005939.

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2025Real-time marketing messages and consumer engagement in social media. (2025). Rodrguez-Vil, Omar ; Chae, Myoung-Jin ; Bharadwaj, Sundar. In: Journal of Business Research. RePEc:eee:jbrese:v:191:y:2025:i:c:s014829632500089x.

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2025Video moves you: Randomized field experiment shows how in-app videos increase exercise. (2025). Riedl, Christoph ; Pauwels, Koen. In: Journal of Business Research. RePEc:eee:jbrese:v:197:y:2025:i:c:s014829632500284x.

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2025Discrete/continuous choice models and representative consumer theory. (2025). Dub, Jean-Pierre ; Joo, Joonhwi ; Kim, Kyeongbae. In: Journal of Economic Theory. RePEc:eee:jetheo:v:226:y:2025:i:c:s0022053125000584.

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2024Dynamic pricing in the presence of social externalities and reference-price effect. (2024). Chaab, Jafar ; Zaccour, Georges. In: Omega. RePEc:eee:jomega:v:122:y:2024:i:c:s0305048323001275.

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2024Examining bargaining power in the distribution channel under possible price pass-through behaviors of retailers. (2024). Kanazawa, Yuichiro ; Matsumoto, Tomoki ; Kamai, Tomohito. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003521.

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2024Meme marketing effectiveness: A moderated-mediation model. (2024). Shao, Wei ; Quach, Sara ; Razzaq, Ali. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698923004538.

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2024The positive effect of artificial intelligence technology transparency on digital endorsers: Based on the theory of mind perception. (2024). Qiu, Xingyi ; Wang, Xiaoyi. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000730.

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2024Prominent or subtle: The impact of brand prominence on social media advertisement engagement. (2024). Xiao, Tingwen ; Chen, Siyun ; Wei, Haiying. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924001930.

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2025How to introduce? The effects of new product preannouncement content on consumer engagements in enterprise social media. (2025). Chen, Man ; Zhang, Xiaofei ; Wang, Feng. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924005095.

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2025Influencing mechanisms of live streamers language strategies on product sales. (2025). Khor, Xianghui ; Wang, Ruina ; Li, Tieshan ; Lang, Xiaoping ; Ma, Xiangyang ; Ren, Jiawen. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000700.

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2024The economic impacts of the UKs eat out to help out scheme. (2024). Overman, Henry ; Nunez-Chaim, Gonzalo ; Gonzalez-Pampillon, Nicolas. In: Journal of Urban Economics. RePEc:eee:juecon:v:143:y:2024:i:c:s0094119024000524.

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2025Quality differentiation and optimal pricing strategy in multi-sided markets. (2025). Pal, Pallavi ; Kim, Soojin. In: The Quarterly Review of Economics and Finance. RePEc:eee:quaeco:v:99:y:2025:i:c:s1062976924001066.

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2024Investigating the diffusion of innovation: A comprehensive study of successive diffusion processes through analysis of search trends, patent records, and academic publications. (2024). Bastos, Julio Cesar ; Scornavacca, Eusebio ; Takahashi, Carlos Kazunari. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:198:y:2024:i:c:s0040162523006765.

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2024How does change in CEOs strategic orientations in their social media communication impact firm performance during crisis? A longitudinal study. (2024). Rana, Nripendra P ; Kashiramka, Smita ; Kar, Arpan Kumar ; Yadav, Hitesha. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:208:y:2024:i:c:s0040162524004475.

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2025Deploying artificial intelligence for healthcare: An empirical study on the patients usage of health care service and AIs anthropomorphic structure form. (2025). Moriuchi, Emi. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:213:y:2025:i:c:s0040162525000356.

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2024Demand cannibalization during product rollovers in the presence of strategic customers. (2024). Fang, Yanli ; Chen, Yan ; Kuo, Yong-Hong. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:192:y:2024:i:c:s1366554524003764.

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2024Contracting and advertising for e-commerce platforms with private-effectiveness information. (2024). Hou, Pengwen ; Wang, Jun ; Yuan, Nan ; Peng, Shuxia. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:192:y:2024:i:c:s1366554524003995.

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2024The economic impacts of the UK’s Eat Out to Help Out scheme. (2024). Overman, Henry ; Nunez-Chaim, Gonzalo ; Pampillon, Nicolas Gonzalez. In: LSE Research Online Documents on Economics. RePEc:ehl:lserod:124044.

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2025Hydrogen Infrastructure, Fuel Cell Electric Vehicles, and Indirect Network Effects: Evidence from Japan. (2025). Nishitateno, Shuhei. In: Discussion papers. RePEc:eti:dpaper:25045.

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2025The Impact of Fake Reviews on Demand and Welfare. (2025). Monti-Nussbaum, Manuel ; Metcalfe, Robert ; Hahn, Robert ; Akesson, Jesper. In: Framed Field Experiments. RePEc:feb:framed:00821.

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2024From Knowledge to Action: The Power of Green Communication and Social Media Engagement in Sustainable Food Consumption. (2024). Koronaki, Eirini ; Vlachvei, Aspasia ; Notta, Ourania ; Iliopoulou, Efthymia. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:21:p:9202-:d:1505063.

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2024The Instagrammable Hotel: A Sequential Explanatory Design Study of Hotel- and User-Generated Content. (2024). Schnittka, Oliver ; Dragin-Jensen, Christian ; Post-Lundgaard, Mia. In: Tourism and Hospitality. RePEc:gam:jtourh:v:5:y:2024:i:4:p:79-1436:d:1540450.

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2024Estimated level of adoption of e-banking in Cameroon. (2024). Lindou, Marc Vivian ; Lindjouom, Kevin Landry. In: Post-Print. RePEc:hal:journl:hal-04551120.

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2025Embarrassed to observe: The effects of directive language in brand conversation. (2025). Andriuzzi, Andria ; Michel, Graldine. In: Post-Print. RePEc:hal:journl:hal-05212787.

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2024Speak with One Voice? Examining Content Coordination and Social Media Engagement During Disasters. (2024). Yan, LU ; Yoo, Eunae ; Pedraza-Martinez, Alfonso. In: Information Systems Research. RePEc:inm:orisre:v:35:y:2024:i:2:p:551-569.

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2024A Computational Framework for Understanding Firm Communication During Disasters. (2024). Li, Xiaolin ; Chen, Rui ; Mai, Feng ; Wu, Chaojiang ; Yan, Bei. In: Information Systems Research. RePEc:inm:orisre:v:35:y:2024:i:2:p:590-608.

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2024Does Help Help? An Empirical Analysis of Social Desirability Bias in Ratings. (2024). Ding, Jianing ; Tan, Yong ; Yin, Guopeng ; Zheng, Jinyang. In: Information Systems Research. RePEc:inm:orisre:v:35:y:2024:i:3:p:1052-1073.

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2024Consequences of Information Feed Integration on User Engagement and Contribution: A Natural Experiment in an Online Knowledge-Sharing Community. (2024). Qiu, Liangfei ; Li, Gen ; Zhu, Yingpeng ; Cao, Zike. In: Information Systems Research. RePEc:inm:orisre:v:35:y:2024:i:3:p:1114-1136.

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2024Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach. (2024). Karlinsky-Shichor, Yael ; Netzer, Oded. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:1:p:138-157.

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2024Combining Observational and Experimental Data to Improve Efficiency Using Imperfect Instruments. (2024). Gui, George Z. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:2:p:378-391.

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2024Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption. (2024). Tsvetanov, Tsvetan ; Lamp, Stefan ; Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:5:p:1132-1148.

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2024Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels. (2024). Amaldoss, Wilfred ; Long, Fei. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:5:p:925-952.

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2024Effects of Market Size and Competition in Two-Sided Markets: Evidence from Online Dating. (2024). Fong, Jessica. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:5:p:971-985.

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2024Where Does Advertising Content Lead You? We Created a Bookstore to Find Out. (2024). Tuchman, Anna ; Morozov, Ilya. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:5:p:986-1001.

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2025The never-ending book: the role of new material and peer feedback in user-generated content production. (2025). Sonnabend, Hendrik ; Marchenko, Maria. In: Journal of Cultural Economics. RePEc:kap:jculte:v:49:y:2025:i:3:d:10.1007_s10824-024-09508-y.

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2024Are consumers averse to sponsored messages? The role of search advertising in information discovery. (2024). Sahni, Navdeep S ; Zhang, Charles. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:22:y:2024:i:1:d:10.1007_s11129-023-09270-z.

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2024The pricing strategies of online grocery retailers. (2024). Metzman, Zachary ; Rigobon, Roberto ; Aparicio, Diego. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:22:y:2024:i:1:d:10.1007_s11129-023-09273-w.

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2024Heterogeneous treatment effects and optimal targeting policy evaluation. (2024). Zhang, Walter W ; Misra, Sanjog ; Hitsch, Gunter J. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:22:y:2024:i:2:d:10.1007_s11129-023-09278-5.

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2025Signaling quality via demand lockout. (2025). Kraft, Andreas ; Rao, Raghunath Singh. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:23:y:2025:i:1:d:10.1007_s11129-024-09288-x.

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2025CRM Targeting with reference-dependent sensitivities: Evidence from the casino industry. (2025). Taylor, Wayne ; Zhang, Jonathan. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:23:y:2025:i:2:d:10.1007_s11129-025-09293-8.

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2024Recent Developments at the CMA: 2023–24. (2024). Bon, Julie ; Cellan-Jones, Adam ; Westrik, Daniel ; Walker, Mike ; Norden, Oliver ; Crawford, Alan. In: Review of Industrial Organization. RePEc:kap:revind:v:65:y:2024:i:4:d:10.1007_s11151-024-09996-4.

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2025Data-driven analysis and modeling of individual longitudinal behavior response to fare incentives in public transport. (2025). Ma, Zhenliang ; Duan, Peibo ; Mo, Baichuan ; Zhang, Pengfei ; Chen, Xin ; Wang, Leizhen. In: Transportation. RePEc:kap:transp:v:52:y:2025:i:1:d:10.1007_s11116-023-10419-8.

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2024Quantifying the impact of online social networks on the success of entrepreneurs. (2024). Dikaiakos, Marios ; Vitalis, Kyriacos ; Pallis, George ; Stefanidis, Dimosthenis ; Nicolaides, Christos ; Nicolaou, Nicos. In: OSF Preprints. RePEc:osf:osfxxx:x6vda.

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2024Quantifying the impact of online social networks on the success of entrepreneurs. (2024). Nicolaou, Nicos ; Dikaiakos, Marios ; Pallis, George ; Stefanidis, Dimosthenis ; Vitalis, Kyriacos ; Nicolaides, Christos. In: OSF Preprints. RePEc:osf:osfxxx:x6vda_v1.

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2024Helpful advertising messages reach consumers through user-generated videos: an empirical study from the audience involvement perspective. (2024). Li, Wenhua ; Gou, Siyuan ; Guo, Junpeng. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:2:d:10.1057_s41270-022-00194-3.

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2024How persuasive is woke brand communication on social media? Evidence from a consumer engagement analysis on Facebook. (2024). Zarantonello, Lia ; Pedeliento, Giuseppe ; Mangio, Federico ; Andreini, Daniela. In: Journal of Brand Management. RePEc:pal:jobman:v:31:y:2024:i:4:d:10.1057_s41262-023-00347-4.

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2025Decrease the price now, increase it later: a novel approach to demand learning and dynamic pricing of new experiential products through the lens of construal level theory. (2025). Sengupta, Ariit ; Kohar, Amit ; Jakhar, Suresh K ; Rathore, Himanshu. In: Journal of Revenue and Pricing Management. RePEc:pal:jorapm:v:24:y:2025:i:3:d:10.1057_s41272-024-00505-6.

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2024Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram. (2024). Shen, Zheng. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-02698-y.

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2024Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective. (2024). Duan, Qiuting ; Gu, Chenyu. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03127-w.

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2025Integrating machine learning into business and management in the age of artificial intelligence. (2025). Ojeda-Sanchez, Carlos A ; Vega, Carlos Jess ; Dcroz-Barn, David F ; Batz, Aglaya. In: Palgrave Communications. RePEc:pal:palcom:v:12:y:2025:i:1:d:10.1057_s41599-025-04361-6.

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2025Impact of artificial intelligence on branding: a bibliometric review and future research directions. (2025). Hue, Truong Thi ; Hung, Ta Huy. In: Palgrave Communications. RePEc:pal:palcom:v:12:y:2025:i:1:d:10.1057_s41599-025-04488-6.

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2024The one to watch: Heuristic Determinants of Viewership among Influential Twitch Streamers. (2024). Church, Mitchell E. In: Electronic Commerce Research. RePEc:spr:elcore:v:24:y:2024:i:3:d:10.1007_s10660-022-09589-x.

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2025Manifestation of customer value co-creation behaviour in the automobile industry: a perspective from Twitter analytics. (2025). Sondhi, Neena ; Rathore, Ashish Kumar ; Bamel, Umesh ; Sachdeva, Nitin. In: Electronic Commerce Research. RePEc:spr:elcore:v:25:y:2025:i:3:d:10.1007_s10660-023-09740-2.

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2025Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand?. (2025). Pandey, Neeraj ; Abhishek, S ; Srivastava, Mukta. In: Electronic Commerce Research. RePEc:spr:elcore:v:25:y:2025:i:3:d:10.1007_s10660-023-09743-z.

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2025The impact of multi-type online advertising on the consumer engagement transition. (2025). Chen, Baixue ; Li, Shun ; Wang, Qixiang. In: Electronic Commerce Research. RePEc:spr:elcore:v:25:y:2025:i:4:d:10.1007_s10660-023-09775-5.

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2024Consumers’ ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement. (2024). Waltenrath, Adrian. In: Electronic Markets. RePEc:spr:elmark:v:34:y:2024:i:1:d:10.1007_s12525-023-00679-8.

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2025How to ensure a responsible and sustainable production–consumption process?. (2025). Toukabri, Maher. In: Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development. RePEc:spr:endesu:v:27:y:2025:i:4:d:10.1007_s10668-023-04241-6.

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2024Should I endorse a third party? Authorization strategies for brand manufacturers in a refurbishing market. (2024). Fransoo, Jan C ; Dabadghao, Shaunak S ; Kurdhi, Nughthoh Arfawi. In: Flexible Services and Manufacturing Journal. RePEc:spr:flsman:v:36:y:2024:i:4:d:10.1007_s10696-023-09519-5.

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2025Customer engagement in firm-initiated and consumer-initiated online brand communities: an exploratory study. (2025). Kalro, Arti D ; Sharma, Dinesh ; Raichur, Vishwas G. In: Information Systems and e-Business Management. RePEc:spr:infsem:v:23:y:2025:i:1:d:10.1007_s10257-023-00630-6.

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2024Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits. (2024). Fombelle, Paul W ; Khodakarami, Farnoosh ; Voorhees, Clay M ; Labrecque, Alexander C. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:52:y:2024:i:6:d:10.1007_s11747-024-01014-z.

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2025Highlighting Discrepancies in Brand Messaging Increases Social Media Engagement. (2025). Pezzuti, Todd. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:53:y:2025:i:4:d:10.1007_s11747-023-00983-x.

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2025On the limitations of data-based price discrimination. (2025). Zhu, Ying ; Xie, Haitian ; Shishkin, Denis. In: Theoretical Economics. RePEc:the:publsh:5916.

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2024Electric Vehicle Subsidies: Cost-Effectiveness and Emission Reductions. (2024). Fournel, Jean-François. In: TSE Working Papers. RePEc:tse:wpaper:128429.

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2024Antibiotic Stewardship in Primary Care: Evidence from Pay-for-Performance in France. (2024). Gokkoca, Goke. In: TSE Working Papers. RePEc:tse:wpaper:129701.

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2025Pricing and consumption in subscription settings. (2025). Stahl, Florian ; Schmitt, Daniela ; Gardete, Pedro M. In: Nova SBE Working Paper Series. RePEc:unl:unlfep:wp674.

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2024An empirical assessment of the impact of network effects on competitive processes in the operating systems market. (2024). Bogolyubova, Viktoria S. In: Upravlenets. RePEc:url:upravl:v:15:y:2024:i:2:p:79-95.

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2024The performance of green communication across social media: Evidence from large‐scale retail industry in Italy. (2024). Roma, Paolo ; Latino, Maria Elena ; Crapa, Giuseppe. In: Corporate Social Responsibility and Environmental Management. RePEc:wly:corsem:v:31:y:2024:i:1:p:493-513.

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2024Corporate strategies to exploit the social status created by advertising: quantity vs. price competition. (2024). Fujisawa, Chieko. In: 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies. RePEc:zbw:itsb24:302462.

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Works by Harikesh S. Nair:

YearTitleTypeCited
2024Parallel Experimentation and Competitive Interference on Online Advertising Platforms In: Papers.
[Full Text][Citation analysis]		paper3
2025Parallel Experimentation and Competitive Interference on Online Advertising Platforms.(2025) In: Marketing Science.
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This paper has nother version. Agregated cites: 3		article
2024Online Causal Inference for Advertising in Real-Time Bidding Auctions In: Papers.
[Full Text][Citation analysis]		paper3
2025Online Causal Inference for Advertising in Real-Time Bidding Auctions.(2025) In: Marketing Science.
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This paper has nother version. Agregated cites: 3		article
2021Blending Advertising with Organic Content in E-Commerce: A Virtual Bids Optimization Approach In: Papers.
[Full Text][Citation analysis]		paper1
2021Blending Advertising with Organic Content in E-Commerce: A Virtual Bids Optimization Approach.(2021) In: Research Papers.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 1		paper
2022Auction Throttling and Causal Inference of Online Advertising Effects In: Papers.
[Full Text][Citation analysis]		paper2
2006Intertemporal Price Discrimination with Forward-Looking Consumers: Application to the US Market for Console Video-Games In: Research Papers.
[Full Text][Citation analysis]		paper175
2007Intertemporal price discrimination with forward-looking consumers: Application to the US market for console video-games.(2007) In: Quantitative Marketing and Economics (QME).
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 175		article
2003Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants In: Research Papers.
[Full Text][Citation analysis]		paper142
2004Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants.(2004) In: Quantitative Marketing and Economics (QME).
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 142		article
2004Accounting for Primary and Secondary Demand Effects with Aggregate Data In: Research Papers.
[Full Text][Citation analysis]		paper33
2005Accounting for Primary and Secondary Demand Effects with Aggregate Data.(2005) In: Marketing Science.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 33		article
2004Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations In: Research Papers.
[Full Text][Citation analysis]		paper37
2006Asymmetric Peer Effects in Physician Prescription Behavior: The Role of Opinion Leaders In: Research Papers.
[Full Text][Citation analysis]		paper15
2007Retail Competition and the Dynamics of Consumer Demand for Tied Goods In: Research Papers.
[Full Text][Citation analysis]		paper8
2009A Structural Model of Sales-Force Compensation Dynamics: Estimation and Field Implementation In: Research Papers.
[Full Text][Citation analysis]		paper75
2011A structural model of sales-force compensation dynamics: Estimation and field implementation.(2011) In: Quantitative Marketing and Economics (QME).
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 75		article
2009Nonparametric Estimation of Marketing-Mix Effects Using a Regression Discontinuity Design In: Research Papers.
[Full Text][Citation analysis]		paper0
2010Marketing Models of Consumer Demand In: Research Papers.
[Full Text][Citation analysis]		paper0
2011Repositioning Dynamics and Pricing Strategy In: Research Papers.
[Full Text][Citation analysis]		paper4
2011Estimating Causal Installed-Base Effects: A Bias-Correction Approach In: Research Papers.
[Full Text][Citation analysis]		paper1
2011Estimating Causal Installed-Base Effects: A Bias-Correction Approach.(2011) In: Working Papers.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 1		paper
2011Social Ties and User-Generated Content: Evidence from an Online Social Network In: Research Papers.
[Full Text][Citation analysis]		paper69
2013Social Ties and User-Generated Content: Evidence from an Online Social Network.(2013) In: Management Science.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 69		article
2009Social Ties and User Generated Content: Evidence from an Online Social Network.(2009) In: Working Papers.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 69		paper
2015Homogenous Contracts for Heterogeneous Agents: Aligning Salesforce Composition and Compensation In: Research Papers.
[Full Text][Citation analysis]		paper0
2014The Effect of Social Media Marketing Content on Consumer Engagement: Evidence from Facebook In: Research Papers.
[Full Text][Citation analysis]		paper11
2014Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation In: Research Papers.
[Full Text][Citation analysis]		paper14
2017Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation.(2017) In: Marketing Science.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 14		article
2015Complementarities in Consumption and the Consumer Demand for Advertising In: Research Papers.
[Full Text][Citation analysis]		paper3
2016Does Advertising Serve as a Signal? Evidence from Field Experiments in Mobile Search In: Research Papers.
[Full Text][Citation analysis]		paper21
2020Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search.(2020) In: The Review of Economic Studies.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 21		article
2016Native Advertising, Sponsorship Disclosure and Consumer Deception: Evidence from Mobile Search-Ad Experiments In: Research Papers.
[Full Text][Citation analysis]		paper0
2018A Copycat Penalty: Micro Evidence From an Online Crowdsourcing Platform In: Research Papers.
[Full Text][Citation analysis]		paper1
2019Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network In: Research Papers.
[Full Text][Citation analysis]		paper4
2019Price Promotions in “Freemium†Settings In: Research Papers.
[Full Text][Citation analysis]		paper0
2019Diffusion and Pricing Over the Product Life Cycle In: Research Papers.
[Full Text][Citation analysis]		paper3
2020Consumption Vouchers during COVID-19: Evidence from E-commerce In: Research Papers.
[Full Text][Citation analysis]		paper2
2020Comparison Lift: Bandit-Based Experimentation System for Online Advertising In: Research Papers.
[Full Text][Citation analysis]		paper0
2017Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search In: Research Papers.
[Citation analysis]		paper10
2020Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search.(2020) In: Marketing Science.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 10		article
2010Retail Competition and the Dynamics of Demand for Tied Goods In: Marketing Science.
[Full Text][Citation analysis]		article33
2011Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design In: Marketing Science.
[Full Text][Citation analysis]		article13
2011Structural Workshop Paper --Discrete-Choice Models of Consumer Demand in Marketing In: Marketing Science.
[Full Text][Citation analysis]		article25
2024Advertising as Information for Ranking E-Commerce Search Listings In: Marketing Science.
[Full Text][Citation analysis]		article2
2018Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook In: Management Science.
[Full Text][Citation analysis]		article152
2009Measuring marketing‐mix effects in the 32/64 bit video‐game console market In: Journal of Applied Econometrics.
[Full Text][Citation analysis]		article4
2008Modeling social interactions: Identification, empirical methods and policy implications In: Marketing Letters.
[Full Text][Citation analysis]		article71
2018Television ad-skipping, consumption complementarities and the consumer demand for advertising In: Quantitative Marketing and Economics (QME).
[Full Text][Citation analysis]		article18
2022Price promotions and “freemium” app monetization In: Quantitative Marketing and Economics (QME).
[Full Text][Citation analysis]		article0
2011A structural model of salesforce compensation dynamics: Response to Profs. Rust and Staelin In: Quantitative Marketing and Economics (QME).
[Full Text][Citation analysis]		article8

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