Kenneth C. Wilbur : Citation Profile

University of California-San Diego (UCSD)

10

H index

11

i10 index

450

Citations

RESEARCH PRODUCTION:

22

Articles

6

Papers

RESEARCH ACTIVITY:

   15 years (2008 - 2023). See details.
   Cites by year: 30
   Journals where Kenneth C. Wilbur has often published
   Relations with other researchers
   Recent citing documents: 39.    Total self citations: 16 (3.43 %)

MORE DETAILS IN:
ABOUT THIS REPORT:

   Permalink: http://citec.repec.org/pwi89
   Updated: 2025-12-20    RAS profile: 2025-10-23    
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Relations with other researchers

Works with:

Authors registered in RePEc who have co-authored more than one work in the last five years with Kenneth C. Wilbur.

Is cited by:

Filistrucchi, Lapo (12)

Sørgard, Lars (10)

Klein, Tobias (9)

Kind, Hans Jarle (9)

Nilssen, Tore (7)

Liu, Qihong (6)

Cosnita-Langlais, Andreea (5)

Hervé, Nicolas (5)

Cagé, Julia (5)

IVALDI, Marc (5)

Smith, Jeremy (4)

Cites to:

Berry, Steven (13)

Nair, Harikesh (13)

Anderson, Simon (12)

Athey, Susan (10)

Pakes, Ariel (10)

Goldfarb, Avi (8)

Tirole, Jean (8)

Chintagunta, Pradeep (8)

Angrist, Joshua (7)

Lewis, Randall (7)

Christie, William (6)

Main data

Where Kenneth C. Wilbur has published?

Journals with more than one article published# docs
Quantitative Marketing and Economics (QME)3
International Journal of Research in Marketing2
Marketing Letters2
Information Economics and Policy2

Working Papers Series with more than one paper published# docs
Papers / arXiv.org4

Recent works citing Kenneth C. Wilbur (2025 and 2024)

YearTitle of citing document
2024Optimized Cost Per Click in Online Advertising: A Theoretical Analysis. (2024). Yuan, Zixuan ; Zhang, Kaichen ; Xiong, Hui. In: Papers. RePEc:arx:papers:2405.14279.

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2024Search Prominence with Costly Product Returns. (2024). Zhang, Mingsheng ; Yu, Jun ; Li, Sanxi. In: Papers. RePEc:arx:papers:2410.06791.

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2024Blockchain-Based Ad Auctions and Bayesian Persuasion: An Analysis of Advertiser Behavior. (2024). Li, Xinyu. In: Papers. RePEc:arx:papers:2410.07392.

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2024Measuring Consumer Sensitivity to Audio Advertising: A Long-Run Field Experiment on Pandora Internet Radio. (2024). Riabov, Nickolai M ; Reiley, David ; Huang, Jason ; Goli, Ali. In: Papers. RePEc:arx:papers:2412.05516.

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2025Consumer Choice Over Shopping Baskets: A Linear Demand Approach. (2025). Rodrigues, Afonso. In: Papers. RePEc:arx:papers:2511.11846.

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2025The Effect of Video Advertisement on Purchase Intentions among Senior High School Students. (2025). Pondang, Kenneth A ; Alexandra, Tracy ; Palao, Saadani D ; Mananday, Clint B ; Jane, Nikki ; Lycca, Angel. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:9:y:2025:issue-2:p:2721-2737.

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2024Evaluating the Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple’s App Tracking Transparency. (2024). Hollenbeck, Brett ; Che, Yeon-Koo ; Aridor, Guy. In: CESifo Working Paper Series. RePEc:ces:ceswps:_10928.

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2025Global spillovers of taxation in the online advertising market. Theory and evidence from facebook. (2025). Liberini, Federica ; Lassmann, Andrea ; Cuevas, Rubn ; Russo, Antonio. In: European Economic Review. RePEc:eee:eecrev:v:172:y:2025:i:c:s0014292124002642.

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2025Optimal platform pricing with multi-sided users: A direct and indirect network approach. (2025). Tremblay, Mark J ; Mardan, Mohammed. In: European Journal of Operational Research. RePEc:eee:ejores:v:321:y:2025:i:2:p:503-515.

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2024The news hour: Welfare estimation in the market for local television news. (2024). Baker, Matthew ; George, Lisa M. In: International Journal of Industrial Organization. RePEc:eee:indorg:v:94:y:2024:i:c:s0167718724000237.

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2024Tracking time-varying brand equity using household panel data. (2024). Guhl, Daniel. In: Journal of Business Research. RePEc:eee:jbrese:v:182:y:2024:i:c:s0148296324003035.

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2024Unveiling the web of interactions: Analyzing dynamic customer engagements across multiple websites. (2024). Kannan, P K ; Lim, Hyungsoo ; Kim, Chul. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003400.

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2024The impact of content characteristics of Short-Form video ads on consumer purchase Behavior: Evidence from TikTok. (2024). Bie, Yongyue ; Kou, Sining ; Duan, Shen ; Meng, LU. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003783.

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2025Can You Tolerate Influencer Marketing? An Empirical Investigation of Live Streaming Viewership Reduction related to Influencer Marketing. (2025). Wu, Qianqian ; Choi, Yun Seob ; Lee, Jae Young. In: Journal of Business Research. RePEc:eee:jbrese:v:188:y:2025:i:c:s0148296324005988.

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2025Real-time marketing messages and consumer engagement in social media. (2025). Rodrguez-Vil, Omar ; Chae, Myoung-Jin ; Bharadwaj, Sundar. In: Journal of Business Research. RePEc:eee:jbrese:v:191:y:2025:i:c:s014829632500089x.

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2024Robo advisors and access to wealth management. (2024). Sokolinski, Stanislav ; Reher, Michael. In: Journal of Financial Economics. RePEc:eee:jfinec:v:155:y:2024:i:c:s0304405x24000527.

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2024The market-based assets theory of brand competition. (2024). Victory, Kirsten ; Dawes, John ; Sharp, Byron. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:76:y:2024:i:c:s096969892300317x.

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2025To offer or not to offer? Bullet screen strategies for competing video platforms with vertical differentiation. (2025). Li, LI ; Zhu, Xingzhen. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924003795.

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2024Decomposing cross-channel advertising support of retailer price promotions. (2024). Dost, Florian ; Maier, Erik. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:3:p:362-381.

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2025Service supplier portfolio optimization approach for multi-channel digital marketing considering promotional capacity forecasts and channel synergies. (2025). Wu, Chong ; Li, Ruxuan ; Barnes, David ; Shao, Yifan. In: International Journal of Production Economics. RePEc:eee:proeco:v:284:y:2025:i:c:s092552732500101x.

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2024Externalities and complementarities in platforms and ecosystems: From structural solutions to endogenous failures. (2024). Jacobides, Michael G ; Cennamo, Carmelo ; Gawer, Annabelle. In: Research Policy. RePEc:eee:respol:v:53:y:2024:i:1:s0048733323001907.

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2024Fighting against de-pooling effect of airport advertising spaces: A supply chain perspective. (2024). Xiao, Yongbo ; Yang, Jun ; Mu, Jianliang ; Zhao, Cui. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:186:y:2024:i:c:s1366554524001182.

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2024Freemium design: Optimal tier differentiation models for content platforms. (2024). Ji, Xiang ; Zhang, Juzhi ; Li, Jingyan ; Wu, Jie. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:188:y:2024:i:c:s1366554524002035.

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2024Frontiers: A Simple Forward Difference-in-Differences Method. (2024). Li, Kathleen T. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:2:p:267-279.

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2024A Longitudinal Examination of the Relationship Between National-Level Per Capita Advertising Expenditure and National-Level Life Satisfaction Across 76 Countries. (2024). Janani, Saeed ; Wiles, Michael A ; Fotheringham, Darima ; Miller, Chadwick J. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:3:p:542-563.

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2024Where Does Advertising Content Lead You? We Created a Bookstore to Find Out. (2024). Tuchman, Anna ; Morozov, Ilya. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:5:p:986-1001.

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2025No such thing as a free movie? Cross-country evidence on the potential impact of AVOD streaming services. (2025). Chmura, Thorsten ; Collins, Alan ; Crosby, Paul ; McKenzie, Jordi. In: Journal of Cultural Economics. RePEc:kap:jculte:v:49:y:2025:i:3:d:10.1007_s10824-024-09505-1.

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2024Are consumers averse to sponsored messages? The role of search advertising in information discovery. (2024). Sahni, Navdeep S ; Zhang, Charles. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:22:y:2024:i:1:d:10.1007_s11129-023-09270-z.

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2024Investigating complementarities in subscription software usage using advertising experiments. (2024). Narayanan, Sridhar ; Zeller, Jon. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:22:y:2024:i:4:d:10.1007_s11129-024-09282-3.

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2025Automated Video Analytics in Marketing Research: A Systematic Literature Review and a Novel Multimodal Large Language Model Method.. (2025). Schraml, Christopher. In: OSF Preprints. RePEc:osf:osfxxx:63nbc_v1.

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2024Estimation of the indirect network effect: On the example of television advertising. (2024). Khlyupina, Veronika. In: Applied Econometrics. RePEc:ris:apltrx:0493.

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2024A stackelberg differential game theoretic approach for analyzing coordination strategies in a supply chain with retailer’s premium store brand. (2024). Assarzadegan, Parisa ; Rasti-Barzoki, Morteza ; Hejazi, Seyed Reza. In: Annals of Operations Research. RePEc:spr:annopr:v:336:y:2024:i:3:d:10.1007_s10479-023-05372-9.

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2025Distributed ledger technology. (2025). Grser, Max ; Alt, Rainer. In: Electronic Markets. RePEc:spr:elmark:v:35:y:2025:i:1:d:10.1007_s12525-025-00784-w.

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2024Why advertisers should embrace event typicality and maximize leveraging of major events. (2024). Mazodier, Marc ; Carrillat, Franois A ; Eckert, Christine. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:52:y:2024:i:6:d:10.1007_s11747-024-01012-1.

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2025The effect of second screening on repeat viewing: Insights from large-scale mobile diary data. (2025). Gelper, Sarah ; Lovett, Mitchell J ; Peres, Renana. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:53:y:2025:i:3:d:10.1007_s11747-024-01048-3.

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2025Assortment management strategies that people see: Insights from a meta-analysis of experimental research on perceived assortment variety. (2025). Meja, Victor D. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:53:y:2025:i:4:d:10.1007_s11747-024-01075-0.

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2024Awareness and Impact of Energy Labels on Purchases of Household Appliances in the EU. (2024). Grzybowski, Lukasz ; Barahona-Varon, Monica ; Rachubik, Joanna ; Doganoglu, Toker ; Hawthorne, Ryan. In: Working Papers. RePEc:war:wpaper:2024-23.

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2024Brand strategies: Enhancing manufacturers bargaining power in grocery retail through cross‐category complementarities. (2024). Heimeshoff, Ulrich ; Klein, Gordon J. In: Managerial and Decision Economics. RePEc:wly:mgtdec:v:45:y:2024:i:4:p:2484-2500.

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2024Corporate strategies to exploit the social status created by advertising: quantity vs. price competition. (2024). Fujisawa, Chieko. In: 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies. RePEc:zbw:itsb24:302462.

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Works by Kenneth C. Wilbur:

YearTitleTypeCited
2018Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years In: Papers.
[Full Text][Citation analysis]		paper4
2019Advertising and brand attitudes: Evidence from 575 brands over five years.(2019) In: Quantitative Marketing and Economics (QME).
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 4		article
2020Inefficiencies in Digital Advertising Markets In: Papers.
[Full Text][Citation analysis]		paper3
2021How the Massachusetts Assault Weapons Ban Enforcement Notice Changed Firearm Sales In: Papers.
[Full Text][Citation analysis]		paper0
2021Do Firearm Markets Comply with Firearm Restrictions? How the Massachusetts Assault Weapons Ban Enforcement Notice Changed Firearm Sales In: Papers.
[Full Text][Citation analysis]		paper0
2012Local media ownership and media quality In: Information Economics and Policy.
[Full Text][Citation analysis]		article3
2014Market-based measures of viewpoint diversity In: Information Economics and Policy.
[Full Text][Citation analysis]		article1
2016Effects of TV advertising on keyword search In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article17
2023Designing Distributed Ledger technologies, like Blockchain, for advertising markets In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article2
2014Distribution and Market Share In: Journal of Retailing.
[Full Text][Citation analysis]		article17
2008A Two-Sided, Empirical Model of Television Advertising and Viewing Markets In: Marketing Science.
[Full Text][Citation analysis]		article152
2009Click Fraud In: Marketing Science.
[Full Text][Citation analysis]		article8
2011Hybrid Advertising Auctions In: Marketing Science.
[Full Text][Citation analysis]		article34
2013Correcting Audience Externalities in Television Advertising In: Marketing Science.
[Full Text][Citation analysis]		article25
2015Television Advertising and Online Shopping In: Marketing Science.
[Full Text][Citation analysis]		article52
2019Lead Offer Spillovers In: Marketing Science.
[Full Text][Citation analysis]		article4
2022How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift In: Marketing Science.
[Full Text][Citation analysis]		article6
2014Price Advertising by Manufacturers and Dealers In: Management Science.
[Full Text][Citation analysis]		article11
2014Television Advertising and Online Search In: Management Science.
[Full Text][Citation analysis]		article47
2018Dynamic Quality Ladder Model Predictions in Nonrandom Holdout Samples In: Management Science.
[Full Text][Citation analysis]		article0
2010Empirical models of manufacturer-retailer interaction: A review and agenda for future research In: Marketing Letters.
[Full Text][Citation analysis]		article32
2010Empirical models of manufacturer-retailer interaction : A review and agenda for future research.(2010) In: Other publications TiSEM.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 32		paper
2014Structural models of complementary choices In: Marketing Letters.
[Full Text][Citation analysis]		article22
2022Proxies for legal firearm prevalence In: Quantitative Marketing and Economics (QME).
[Full Text][Citation analysis]		article0
2023Price promotions, beneficiary framing, and mental accounting In: Quantitative Marketing and Economics (QME).
[Full Text][Citation analysis]		article0
2008Strategic Bidding in Hybrid CPC/CPM Auctions In: Working Papers.
[Full Text][Citation analysis]		paper0
2016Advertising Content and Television Advertising Avoidance In: Journal of Media Economics.
[Full Text][Citation analysis]		article10
2022Do Firearm Markets Comply with Firearm Restrictions? How the Massachusetts Assault Weapons Ban Enforcement Notice Changed Registered Firearm Sales In: Journal of Empirical Legal Studies.
[Full Text][Citation analysis]		article0

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