7
H index
6
i10 index
287
Citations
| 7 H index 6 i10 index 287 Citations RESEARCH PRODUCTION: 8 Articles 2 Papers 1 Chapters RESEARCH ACTIVITY: 8 years (2007 - 2015). See details. MORE DETAILS IN: ABOUT THIS REPORT: Permalink: http://citec.repec.org/ple597 |
Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Randall Aaron Lewis. | Is cited by: | Cites to: |
Journals with more than one article published | # docs |
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Quantitative Marketing and Economics (QME) | 3 |
Year | Title of citing document |
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2024 | Parallel Experimentation in a Competitive Advertising Marketplace. (2019). Nair, Harikesh ; Waisman, Caio ; Sahni, Navdeep S ; Lin, Xiliang. In: Papers. RePEc:arx:papers:1903.11198. Full description at Econpapers || Download paper |
2023 | Optimal Experimental Design for Staggered Rollouts. (2019). Imbens, Guido ; Bayati, Mohsen ; Athey, Susan ; Xiong, Ruoxuan. In: Papers. RePEc:arx:papers:1911.03764. Full description at Econpapers || Download paper |
2023 | Combining Observational and Experimental Data Using First-stage Covariates. (2020). Gui, George. In: Papers. RePEc:arx:papers:2010.05117. Full description at Econpapers || Download paper |
2023 | Semiparametric Estimation of Treatment Effects in Randomized Experiments. (2021). Pollmann, Michael ; Imbens, Guido W ; Chen, Aiyou ; Bickel, Peter J ; Athey, Susan. In: Papers. RePEc:arx:papers:2109.02603. Full description at Econpapers || Download paper |
2024 | Binary response model with many weak instruments. (2022). Seong, Dakyung. In: Papers. RePEc:arx:papers:2201.04811. Full description at Econpapers || Download paper |
2024 | A multi-cell experimental design to recover policy relevant treatment effects, with an application to online advertising. (2023). Gordon, Brett R ; Waisman, Caio. In: Papers. RePEc:arx:papers:2302.13857. Full description at Econpapers || Download paper |
2023 | Predictive Incrementality by Experimentation (PIE) for Ad Measurement. (2023). Zettelmeyer, Florian ; Moakler, Robert ; Gordon, Brett R. In: Papers. RePEc:arx:papers:2304.06828. Full description at Econpapers || Download paper |
2024 | COVID-19 Demand Shocks Revisited: Did Advertising Technology Help Mitigate Adverse Consequences for Small and Midsize Businesses?. (2023). Schneider, J W ; Gyurak, Anett ; Bart, Yakov ; Yoo, Daniel ; Runge, Julian ; Lee, Shun-Yang. In: Papers. RePEc:arx:papers:2307.09035. Full description at Econpapers || Download paper |
2023 | Social media charity campaigns and pro-social behaviour. Evidence from the Ice Bucket Challenge. (2023). Fazio, Andrea ; Scervini, Francesco ; Reggiani, Tommaso ; Corazzini, Luca ; Antinyan, Armenak. In: Cardiff Economics Working Papers. RePEc:cdf:wpaper:2023/6. Full description at Econpapers || Download paper |
2023 | How nonfungible tokens empower business model innovation. (2023). Chen, Yan ; Li, Sen. In: Business Horizons. RePEc:eee:bushor:v:66:y:2023:i:4:p:543-554. Full description at Econpapers || Download paper |
2024 | Improving smallholder agriculture via video-based group extension. (2024). Vasilaky, Kathryn ; Toyama, Kentaro ; Karlan, Dean ; Baul, Tushi. In: Journal of Development Economics. RePEc:eee:deveco:v:169:y:2024:i:c:s0304387824000166. Full description at Econpapers || Download paper |
2023 | Dynamic Tobit models. (2023). Liao, Yin ; Harvey, Andew. In: Econometrics and Statistics. RePEc:eee:ecosta:v:26:y:2023:i:c:p:72-83. Full description at Econpapers || Download paper |
2023 | Bidding for an optimal portfolio of keywords in sponsored search advertising: From generic to branded keywords. (2023). Basu, Preetam ; Rakshit, Krishanu ; Tunuguntla, Vaishnavi. In: European Journal of Operational Research. RePEc:eee:ejores:v:307:y:2023:i:3:p:1424-1440. Full description at Econpapers || Download paper |
2023 | One step further for procurement cooperation: Will the industry leader benefit from its competitive manufacturers joint determination of consumption quality?. (2023). Zeng, Fanzhuo ; Chen, Yuyang ; Niu, Baozhuang. In: European Journal of Operational Research. RePEc:eee:ejores:v:311:y:2023:i:3:p:989-1008. Full description at Econpapers || Download paper |
2024 | Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition. (2024). Ignatius, Joshua ; Day, Steven James ; Qian, Zhifeng ; Chai, Junwu ; Dhamotharan, Lalitha. In: European Journal of Operational Research. RePEc:eee:ejores:v:313:y:2024:i:2:p:565-586. Full description at Econpapers || Download paper |
2023 | Category expansion through cross-channel demand spillovers. (2023). Guler, Ali Umut. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:3:p:629-658. Full description at Econpapers || Download paper |
2023 | Demand for in-app purchases in mobile apps—A difference-in-difference approach. (2023). Wiklander, Magnus ; Friberg, Richard ; Enache, Andreea. In: International Journal of Industrial Organization. RePEc:eee:indorg:v:88:y:2023:i:c:s0167718723000279. Full description at Econpapers || Download paper |
2023 | Capacity building as a route to export market expansion: A six-country experiment in the Western Balkans. (2023). McKenzie, David ; Darova, Ornella ; Cusolito, Ana P. In: Journal of International Economics. RePEc:eee:inecon:v:144:y:2023:i:c:s0022199623000806. Full description at Econpapers || Download paper |
2023 | Customer-related executive leadership turnover and firm performance: A dilemma of firm-level human resource contingencies. (2023). Krause, Ryan ; Honig, Benson ; Ahearne, Michael ; Vaid, Shashank. In: Journal of Business Research. RePEc:eee:jbrese:v:159:y:2023:i:c:s0148296323001170. Full description at Econpapers || Download paper |
2023 | Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy. (2023). Kim, Jaemin ; Lee, Kyu Hyung. In: Journal of Business Research. RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001777. Full description at Econpapers || Download paper |
2023 | Random network consideration: Theory and experiment. (2023). Chadd, Ian. In: Journal of Economic Behavior & Organization. RePEc:eee:jeborg:v:211:y:2023:i:c:p:251-269. Full description at Econpapers || Download paper |
2023 | Social media charity campaigns and pro-social behaviour. Evidence from the Ice Bucket Challenge. (2023). Scervini, Francesco ; Fazio, Andrea ; Reggiani, Tommaso. In: Journal of Economic Psychology. RePEc:eee:joepsy:v:96:y:2023:i:c:s0167487023000259. Full description at Econpapers || Download paper |
2023 | Effectiveness of Paid Search Advertising: Experimental Evidence. (2016). Dai, Weijia ; Luca, Michael. In: Harvard Business School Working Papers. RePEc:hbs:wpaper:17-025. Full description at Econpapers || Download paper |
2023 | Perception and Awareness of Youth Toward the Social Advertising Campaigns Being Run by Private Brands. (2023). Singh, Aayushi ; Khatun, Ayesha ; Sarmah, Roktim. In: International Journal of Asian Business and Information Management (IJABIM). RePEc:igg:jabim0:v:14:y:2023:i:1:p:1-20. Full description at Econpapers || Download paper |
2023 | Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment. (2023). Luca, Michael ; Kim, Hyunjin ; Dai, Weijia. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:3:p:429-439. Full description at Econpapers || Download paper |
2023 | Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions. (2023). Reeder, James C ; Kar, Wreetabrata ; Ellickson, Paul B. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:4:p:704-728. Full description at Econpapers || Download paper |
2024 | Combining Observational and Experimental Data to Improve Efficiency Using Imperfect Instruments. (2024). Gui, George Z. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:2:p:378-391. Full description at Econpapers || Download paper |
2024 | Put Your Mouth Where Your Money Is: A Field Experiment Encouraging Donors to Share About Charity. (2024). Small, Deborah A ; Silver, Ike. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:2:p:392-406. Full description at Econpapers || Download paper |
2023 | Incentive Misalignments in Programmatic Advertising: Evidence from a Randomized Field Experiment. (2023). Telang, Rahul ; Belo, Rodrigo ; Frick, Thomas W. In: Management Science. RePEc:inm:ormnsc:v:69:y:2023:i:3:p:1665-1686. Full description at Econpapers || Download paper |
2023 | Design and Evaluation of Optimal Free Trials. (2023). Pani, Abhishek ; Barzegary, Ebrahim ; Yoganarasimhan, Hema. In: Management Science. RePEc:inm:ormnsc:v:69:y:2023:i:6:p:3220-3240. Full description at Econpapers || Download paper |
2023 | Multidimensional Targeting and Consumer Response. (2023). Yu, Jungju ; Despotakis, Stylianos. In: Management Science. RePEc:inm:ormnsc:v:69:y:2023:i:8:p:4518-4540. Full description at Econpapers || Download paper |
2023 | What We Teach about Race and Gender: Representation in Images and Text of Childrens Books. (2023). Szasz, Teodora ; Runesha, Hakizumwami Birali ; Harrison, Emileigh ; Eble, Alex ; Adukia, Anjali. In: IZA Discussion Papers. RePEc:iza:izadps:dp16058. Full description at Econpapers || Download paper |
2024 | Heterogeneous treatment effects and optimal targeting policy evaluation. (2024). Misra, Sanjog ; Zhang, Walter W ; Hitsch, Gunter J. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:22:y:2024:i:2:d:10.1007_s11129-023-09278-5. Full description at Econpapers || Download paper |
2023 | Customer feature selection from high-dimensional bank direct marketing data for uplift modeling. (2023). Hu, Jinping. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-022-00160-z. Full description at Econpapers || Download paper |
2023 | The optimal advertising strategy with differentiated targeted effect consumers. (2023). Zhang, Shuhua ; Hou, Pengwen ; Li, Xiuxian. In: Annals of Operations Research. RePEc:spr:annopr:v:324:y:2023:i:1:d:10.1007_s10479-022-04769-2. Full description at Econpapers || Download paper |
2023 | Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform. (2023). Lucas, Carolina ; Han, Qiwei ; Wu, Zhenze ; Macedo, Patricia ; Aguiar, Emila. In: Electronic Commerce Research. RePEc:spr:elcore:v:23:y:2023:i:3:d:10.1007_s10660-023-09713-5. Full description at Econpapers || Download paper |
2023 | Consequences of platforms remuneration models for digital content: initial evidence and a research agenda for streaming services. (2023). Clement, Michel ; Albers, Sonke ; Kandziora, Michael ; Meyn, Janek. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:1:d:10.1007_s11747-022-00875-6. Full description at Econpapers || Download paper |
2023 | Privacy Regulation and Quality Investment. (2019). Toh, Ying Lei ; Lefouili, Yassine. In: TSE Working Papers. RePEc:tse:wpaper:31623. Full description at Econpapers || Download paper |
2024 | Does online fundraising increase charitable giving? A nationwide field experiment on Facebook. (2024). Hager, Anselm ; Adena, Maja. In: Discussion Papers, Research Unit: Economics of Change. RePEc:zbw:wzbeoc:spii2020302r2. Full description at Econpapers || Download paper |
Year | Title | Type | Cited |
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2011 | Properties of the CUE estimator and a modification with moments In: Journal of Econometrics. [Full Text][Citation analysis] | article | 15 |
2007 | A reduced bias GMM-like estimator with reduced estimator dispersion In: CeMMAP working papers. [Full Text][Citation analysis] | paper | 2 |
2014 | How do firms make money selling digital goods online? In: Marketing Letters. [Full Text][Citation analysis] | article | 34 |
2014 | Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo! In: Quantitative Marketing and Economics (QME). [Full Text][Citation analysis] | article | 62 |
2015 | Display advertising’s competitive spillovers to consumer search In: Quantitative Marketing and Economics (QME). [Full Text][Citation analysis] | article | 38 |
2015 | Display advertising’s competitive spillovers to consumer search.(2015) In: Quantitative Marketing and Economics (QME). [Full Text][Citation analysis] This paper has nother version. Agregated cites: 38 | article | |
2014 | Advertising Effectively Influences Older Users: How Field Experiments Can Improve Measurement and Targeting In: Review of Industrial Organization. [Full Text][Citation analysis] | article | 7 |
2015 | Measuring the Effects of Advertising: The Digital Frontier In: NBER Chapters. [Full Text][Citation analysis] | chapter | 32 |
2013 | Measuring the Effects of Advertising: The Digital Frontier.(2013) In: NBER Working Papers. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 32 | paper | |
2015 | The Unfavorable Economics of Measuring the Returns to Advertising In: The Quarterly Journal of Economics. [Full Text][Citation analysis] | article | 91 |
2014 | Partially Adaptive Estimation of the Censored Regression Model In: Econometric Reviews. [Full Text][Citation analysis] | article | 6 |
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