13
H index
17
i10 index
916
Citations
Stanford University | 13 H index 17 i10 index 916 Citations RESEARCH PRODUCTION: 18 Articles 32 Papers RESEARCH ACTIVITY:
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Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Harikesh S. Nair. | Is cited by: | Cites to: |
Journals with more than one article published | # docs |
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Quantitative Marketing and Economics (QME) | 6 |
Working Papers Series with more than one paper published | # docs |
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Research Papers / Stanford University, Graduate School of Business | 26 |
Papers / arXiv.org | 4 |
Working Papers / NET Institute | 2 |
Year ![]() | Title of citing document ![]() |
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2024 | The Economics of Recommender Systems: Evidence from a Field Experiment on MovieLens. (2022). Konstan, Joseph ; Kong, Ruoyan ; Kluver, Daniel ; Goncalves, Duarte ; Aridor, Guy. In: Papers. RePEc:arx:papers:2211.14219. Full description at Econpapers || Download paper |
2024 | A multi-cell experimental design to recover policy relevant treatment effects, with an application to online advertising. (2023). Gordon, Brett R ; Waisman, Caio. In: Papers. RePEc:arx:papers:2302.13857. Full description at Econpapers || Download paper |
2024 | EnsembleIV: Creating Instrumental Variables from Ensemble Learners for Robust Statistical Inference. (2023). Adomavicius, Gediminas ; Yang, Mochen ; McFowland, Edward ; Burtch, Gordon. In: Papers. RePEc:arx:papers:2303.02820. Full description at Econpapers || Download paper |
2024 | Modeling Story Expectations to Understand Engagement: A Generative Framework Using LLMs. (2024). Gui, George ; Fong, Hortense. In: Papers. RePEc:arx:papers:2412.15239. Full description at Econpapers || Download paper |
2024 | The many faces of social media in business and economics research: Taking stock of the literature and looking into the future. (2024). Tumasjan, Andranik. In: Journal of Economic Surveys. RePEc:bla:jecsur:v:38:y:2024:i:2:p:389-426. Full description at Econpapers || Download paper |
2024 | The rise of empirical online platform research in the new millennium. (2024). Cheng, Hsing Kenneth ; Sokol, Daniel D ; Zang, Xinyu. In: Journal of Economics & Management Strategy. RePEc:bla:jemstr:v:33:y:2024:i:2:p:416-451. Full description at Econpapers || Download paper |
2024 | Identification and estimation of dynamic structural models with unobserved choices. (2024). Xin, YI ; Hu, Yingyao. In: Journal of Econometrics. RePEc:eee:econom:v:242:y:2024:i:2:s0304407624001520. Full description at Econpapers || Download paper |
2024 | Industry-sensitive language modeling for business. (2024). de Caigny, Arno ; de Weerdt, Jochen ; Coussement, Kristof ; Borchert, Philipp. In: European Journal of Operational Research. RePEc:eee:ejores:v:315:y:2024:i:2:p:691-702. Full description at Econpapers || Download paper |
2024 | The creator’s dilemma: Resolving tensions between authenticity and monetization in social media. (2024). Hofstetter, Reto ; Gollnhofer, Johanna Franziska. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:427-435. Full description at Econpapers || Download paper |
2024 | Can tweets be word of mouth that changes risky behaviors?. (2024). Papatla, Purushottam ; Jalali, Nima ; Abouk, Rahi. In: Journal of Business Research. RePEc:eee:jbrese:v:174:y:2024:i:c:s0148296324000055. Full description at Econpapers || Download paper |
2024 | Using affective content to promote high-involvement services on social media. (2024). Nguyen, Bach ; Evanschitzky, Heiner ; Farrell, Andrew ; Tran, Hai-Anh ; Ackfeldt, Anna-Lena. In: Journal of Business Research. RePEc:eee:jbrese:v:179:y:2024:i:c:s0148296324001802. Full description at Econpapers || Download paper |
2024 | Unveiling the web of interactions: Analyzing dynamic customer engagements across multiple websites. (2024). Kannan, P K ; Lim, Hyungsoo ; Kim, Chul. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003400. Full description at Econpapers || Download paper |
2024 | The impact of content characteristics of Short-Form video ads on consumer purchase Behavior: Evidence from TikTok. (2024). Bie, Yongyue ; Kou, Sining ; Duan, Shen ; Meng, LU. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003783. Full description at Econpapers || Download paper |
2024 | The negative effect of virtual endorsers on brand authenticity and potential remedies. (2024). Yang, Qiang ; Lu, YI ; Song, Xiaobing. In: Journal of Business Research. RePEc:eee:jbrese:v:185:y:2024:i:c:s0148296324004028. Full description at Econpapers || Download paper |
2025 | Legitimating language and emotional tone in antenarratives: A cultural entrepreneurship perspective. (2025). Rutherford, Matthew W ; Moore, Curt B ; Phillips, Duygu. In: Journal of Business Research. RePEc:eee:jbrese:v:186:y:2025:i:c:s0148296324004922. Full description at Econpapers || Download paper |
2024 | Dynamic pricing in the presence of social externalities and reference-price effect. (2024). Zaccour, Georges ; Chaab, Jafar. In: Omega. RePEc:eee:jomega:v:122:y:2024:i:c:s0305048323001275. Full description at Econpapers || Download paper |
2024 | Examining bargaining power in the distribution channel under possible price pass-through behaviors of retailers. (2024). Kanazawa, Yuichiro ; Kamai, Tomohito ; Matsumoto, Tomoki. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003521. Full description at Econpapers || Download paper |
2024 | Meme marketing effectiveness: A moderated-mediation model. (2024). Quach, Sara ; Shao, Wei ; Razzaq, Ali. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698923004538. Full description at Econpapers || Download paper |
2024 | The positive effect of artificial intelligence technology transparency on digital endorsers: Based on the theory of mind perception. (2024). Qiu, Xingyi ; Wang, Xiaoyi. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000730. Full description at Econpapers || Download paper |
2024 | The economic impacts of the UKs eat out to help out scheme. (2024). Overman, Henry ; Nunez-Chaim, Gonzalo ; Gonzalez-Pampillon, Nicolas. In: Journal of Urban Economics. RePEc:eee:juecon:v:143:y:2024:i:c:s0094119024000524. Full description at Econpapers || Download paper |
2024 | Investigating the diffusion of innovation: A comprehensive study of successive diffusion processes through analysis of search trends, patent records, and academic publications. (2024). Scornavacca, Eusebio ; Bastos, Julio Cesar ; Takahashi, Carlos Kazunari. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:198:y:2024:i:c:s0040162523006765. Full description at Econpapers || Download paper |
2024 | How does change in CEOs strategic orientations in their social media communication impact firm performance during crisis? A longitudinal study. (2024). Rana, Nripendra P ; Kashiramka, Smita ; Kar, Arpan Kumar ; Yadav, Hitesha. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:208:y:2024:i:c:s0040162524004475. Full description at Econpapers || Download paper |
2024 | . Full description at Econpapers || Download paper |
2024 | Estimated level of adoption of e-banking in Cameroon. (2024). Lindjouom, Kevin Landry ; Lindou, Marc Vivian. In: Post-Print. RePEc:hal:journl:hal-04551120. Full description at Econpapers || Download paper |
2024 | Speak with One Voice? Examining Content Coordination and Social Media Engagement During Disasters. (2024). Pedraza-Martinez, Alfonso ; Yan, LU ; Yoo, Eunae. In: Information Systems Research. RePEc:inm:orisre:v:35:y:2024:i:2:p:551-569. Full description at Econpapers || Download paper |
2024 | A Computational Framework for Understanding Firm Communication During Disasters. (2024). Chen, Rui ; Wu, Chaojiang ; Mai, Feng ; Yan, Bei ; Li, Xiaolin. In: Information Systems Research. RePEc:inm:orisre:v:35:y:2024:i:2:p:590-608. Full description at Econpapers || Download paper |
2024 | Does Help Help? An Empirical Analysis of Social Desirability Bias in Ratings. (2024). Tan, Yong ; Yin, Guopeng ; Zheng, Jinyang ; Ding, Jianing. In: Information Systems Research. RePEc:inm:orisre:v:35:y:2024:i:3:p:1052-1073. Full description at Econpapers || Download paper |
2024 | Consequences of Information Feed Integration on User Engagement and Contribution: A Natural Experiment in an Online Knowledge-Sharing Community. (2024). Qiu, Liangfei ; Zhu, Yingpeng ; Cao, Zike ; Li, Gen. In: Information Systems Research. RePEc:inm:orisre:v:35:y:2024:i:3:p:1114-1136. Full description at Econpapers || Download paper |
2024 | Combining Observational and Experimental Data to Improve Efficiency Using Imperfect Instruments. (2024). Gui, George Z. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:2:p:378-391. Full description at Econpapers || Download paper |
2024 | Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption. (2024). Tsvetanov, Tsvetan ; Lamp, Stefan ; Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:5:p:1132-1148. Full description at Econpapers || Download paper |
2024 | Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels. (2024). Amaldoss, Wilfred ; Long, Fei. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:5:p:925-952. Full description at Econpapers || Download paper |
2024 | Effects of Market Size and Competition in Two-Sided Markets: Evidence from Online Dating. (2024). Fong, Jessica. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:5:p:971-985. Full description at Econpapers || Download paper |
2024 | Where Does Advertising Content Lead You? We Created a Bookstore to Find Out. (2024). Tuchman, Anna ; Morozov, Ilya. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:5:p:986-1001. Full description at Econpapers || Download paper |
2024 | The pricing strategies of online grocery retailers. (2024). Rigobon, Roberto ; Metzman, Zachary ; Aparicio, Diego. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:22:y:2024:i:1:d:10.1007_s11129-023-09273-w. Full description at Econpapers || Download paper |
2024 | Heterogeneous treatment effects and optimal targeting policy evaluation. (2024). Misra, Sanjog ; Zhang, Walter W ; Hitsch, Gunter J. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:22:y:2024:i:2:d:10.1007_s11129-023-09278-5. Full description at Econpapers || Download paper |
2024 | Quantifying the impact of online social networks on the success of entrepreneurs. (2024). Nicolaides, Christos ; Nicolaou, Nicos ; Dikaiakos, Marios ; Pallis, George ; Stefanidis, Dimosthenis ; Vitalis, Kyriacos. In: OSF Preprints. RePEc:osf:osfxxx:x6vda_v1. Full description at Econpapers || Download paper |
2024 | Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective. (2024). Duan, Qiuting ; Gu, Chenyu. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03127-w. Full description at Econpapers || Download paper |
2024 | Consumers’ ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement. (2024). Waltenrath, Adrian. In: Electronic Markets. RePEc:spr:elmark:v:34:y:2024:i:1:d:10.1007_s12525-023-00679-8. Full description at Econpapers || Download paper |
2024 | Should I endorse a third party? Authorization strategies for brand manufacturers in a refurbishing market. (2024). Fransoo, Jan C ; Dabadghao, Shaunak S ; Kurdhi, Nughthoh Arfawi. In: Flexible Services and Manufacturing Journal. RePEc:spr:flsman:v:36:y:2024:i:4:d:10.1007_s10696-023-09519-5. Full description at Econpapers || Download paper |
2024 | Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits. (2024). Khodakarami, Farnoosh ; Voorhees, Clay M ; Labrecque, Alexander C ; Fombelle, Paul W. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:52:y:2024:i:6:d:10.1007_s11747-024-01014-z. Full description at Econpapers || Download paper |
2024 | The performance of green communication across social media: Evidence from large?scale retail industry in Italy. (2024). Latino, Maria Elena ; Crapa, Giuseppe ; Roma, Paolo. In: Corporate Social Responsibility and Environmental Management. RePEc:wly:corsem:v:31:y:2024:i:1:p:493-513. Full description at Econpapers || Download paper |
Year ![]() | Title ![]() | Type ![]() | Cited ![]() |
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2024 | Parallel Experimentation and Competitive Interference on Online Advertising Platforms In: Papers. [Full Text][Citation analysis] | paper | 3 |
2024 | Online Causal Inference for Advertising in Real-Time Bidding Auctions In: Papers. [Full Text][Citation analysis] | paper | 3 |
2021 | Blending Advertising with Organic Content in E-Commerce: A Virtual Bids Optimization Approach In: Papers. [Full Text][Citation analysis] | paper | 1 |
2021 | Blending Advertising with Organic Content in E-Commerce: A Virtual Bids Optimization Approach.(2021) In: Research Papers. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 1 | paper | |
2022 | Auction Throttling and Causal Inference of Online Advertising Effects In: Papers. [Full Text][Citation analysis] | paper | 2 |
2006 | Intertemporal Price Discrimination with Forward-Looking Consumers: Application to the US Market for Console Video-Games In: Research Papers. [Full Text][Citation analysis] | paper | 167 |
2007 | Intertemporal price discrimination with forward-looking consumers: Application to the US market for console video-games.(2007) In: Quantitative Marketing and Economics (QME). [Full Text][Citation analysis] This paper has nother version. Agregated cites: 167 | article | |
2003 | Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants In: Research Papers. [Full Text][Citation analysis] | paper | 140 |
2004 | Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants.(2004) In: Quantitative Marketing and Economics (QME). [Full Text][Citation analysis] This paper has nother version. Agregated cites: 140 | article | |
2004 | Accounting for Primary and Secondary Demand Effects with Aggregate Data In: Research Papers. [Full Text][Citation analysis] | paper | 31 |
2005 | Accounting for Primary and Secondary Demand Effects with Aggregate Data.(2005) In: Marketing Science. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 31 | article | |
2004 | Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations In: Research Papers. [Full Text][Citation analysis] | paper | 36 |
2006 | Asymmetric Peer Effects in Physician Prescription Behavior: The Role of Opinion Leaders In: Research Papers. [Full Text][Citation analysis] | paper | 15 |
2007 | Retail Competition and the Dynamics of Consumer Demand for Tied Goods In: Research Papers. [Full Text][Citation analysis] | paper | 8 |
2009 | A Structural Model of Sales-Force Compensation Dynamics: Estimation and Field Implementation In: Research Papers. [Full Text][Citation analysis] | paper | 74 |
2011 | A structural model of sales-force compensation dynamics: Estimation and field implementation.(2011) In: Quantitative Marketing and Economics (QME). [Full Text][Citation analysis] This paper has nother version. Agregated cites: 74 | article | |
2009 | Nonparametric Estimation of Marketing-Mix Effects Using a Regression Discontinuity Design In: Research Papers. [Full Text][Citation analysis] | paper | 0 |
2010 | Marketing Models of Consumer Demand In: Research Papers. [Full Text][Citation analysis] | paper | 0 |
2011 | Repositioning Dynamics and Pricing Strategy In: Research Papers. [Full Text][Citation analysis] | paper | 4 |
2011 | Estimating Causal Installed-Base Effects: A Bias-Correction Approach In: Research Papers. [Full Text][Citation analysis] | paper | 1 |
2011 | Estimating Causal Installed-Base Effects: A Bias-Correction Approach.(2011) In: Working Papers. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 1 | paper | |
2011 | Social Ties and User-Generated Content: Evidence from an Online Social Network In: Research Papers. [Full Text][Citation analysis] | paper | 68 |
2013 | Social Ties and User-Generated Content: Evidence from an Online Social Network.(2013) In: Management Science. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 68 | article | |
2009 | Social Ties and User Generated Content: Evidence from an Online Social Network.(2009) In: Working Papers. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 68 | paper | |
2015 | Homogenous Contracts for Heterogeneous Agents: Aligning Salesforce Composition and Compensation In: Research Papers. [Full Text][Citation analysis] | paper | 0 |
2014 | The Effect of Social Media Marketing Content on Consumer Engagement: Evidence from Facebook In: Research Papers. [Full Text][Citation analysis] | paper | 11 |
2014 | Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation In: Research Papers. [Full Text][Citation analysis] | paper | 13 |
2017 | Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation.(2017) In: Marketing Science. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 13 | article | |
2015 | Complementarities in Consumption and the Consumer Demand for Advertising In: Research Papers. [Full Text][Citation analysis] | paper | 3 |
2016 | Does Advertising Serve as a Signal? Evidence from Field Experiments in Mobile Search In: Research Papers. [Full Text][Citation analysis] | paper | 15 |
2020 | Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search.(2020) In: The Review of Economic Studies. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 15 | article | |
2016 | Native Advertising, Sponsorship Disclosure and Consumer Deception: Evidence from Mobile Search-Ad Experiments In: Research Papers. [Full Text][Citation analysis] | paper | 0 |
2018 | A Copycat Penalty: Micro Evidence From an Online Crowdsourcing Platform In: Research Papers. [Full Text][Citation analysis] | paper | 1 |
2019 | Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network In: Research Papers. [Full Text][Citation analysis] | paper | 3 |
2019 | Price Promotions in “Freemium†Settings In: Research Papers. [Full Text][Citation analysis] | paper | 0 |
2019 | Diffusion and Pricing Over the Product Life Cycle In: Research Papers. [Full Text][Citation analysis] | paper | 3 |
2020 | Consumption Vouchers during COVID-19: Evidence from E-commerce In: Research Papers. [Full Text][Citation analysis] | paper | 2 |
2020 | Comparison Lift: Bandit-Based Experimentation System for Online Advertising In: Research Papers. [Full Text][Citation analysis] | paper | 0 |
2017 | Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search In: Research Papers. [Citation analysis] | paper | 10 |
2020 | Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search.(2020) In: Marketing Science. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 10 | article | |
2010 | Retail Competition and the Dynamics of Demand for Tied Goods In: Marketing Science. [Full Text][Citation analysis] | article | 33 |
2011 | Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design In: Marketing Science. [Full Text][Citation analysis] | article | 12 |
2011 | Structural Workshop Paper --Discrete-Choice Models of Consumer Demand in Marketing In: Marketing Science. [Full Text][Citation analysis] | article | 24 |
2024 | Advertising as Information for Ranking E-Commerce Search Listings In: Marketing Science. [Full Text][Citation analysis] | article | 0 |
2018 | Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook In: Management Science. [Full Text][Citation analysis] | article | 136 |
2009 | Measuring marketing‐mix effects in the 32/64 bit video‐game console market In: Journal of Applied Econometrics. [Full Text][Citation analysis] | article | 4 |
2008 | Modeling social interactions: Identification, empirical methods and policy implications In: Marketing Letters. [Full Text][Citation analysis] | article | 70 |
2018 | Television ad-skipping, consumption complementarities and the consumer demand for advertising In: Quantitative Marketing and Economics (QME). [Full Text][Citation analysis] | article | 15 |
2022 | Price promotions and “freemium” app monetization In: Quantitative Marketing and Economics (QME). [Full Text][Citation analysis] | article | 0 |
2011 | A structural model of salesforce compensation dynamics: Response to Profs. Rust and Staelin In: Quantitative Marketing and Economics (QME). [Full Text][Citation analysis] | article | 8 |
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