0.52
Impact Factor
0.74
5-Years IF
19
5-Years H index
0.52
Impact Factor
0.74
5-Years IF
19
5-Years H index
IF | AIF | IF5 | DOC | CDO | CCU | CIF | CIT | D2Y | C2Y | D5Y | C5Y | %SC | CiY | II | AII | |
1990 | 0.1 | 0 | 0 | 0 | (%) | 0.04 | ||||||||||
1991 | 0.1 | 0 | 0 | 0 | (%) | 0.04 | ||||||||||
1992 | 0.09 | 0 | 0 | 0 | (%) | 0.04 | ||||||||||
1993 | 0.11 | 0 | 0 | 0 | (%) | 0.05 | ||||||||||
1994 | 0.12 | 0 | 0 | 0 | (%) | 0.04 | ||||||||||
1995 | 0.19 | 0 | 0 | 0 | (%) | 0.07 | ||||||||||
1996 | 0.23 | 0 | 0 | 0 | (%) | 0.09 | ||||||||||
1997 | 0.26 | 0 | 0 | 0 | (%) | 0.09 | ||||||||||
1998 | 0.28 | 0 | 0 | 0 | (%) | 0.1 | ||||||||||
1999 | 0.32 | 0 | 0 | 0 | (%) | 0.13 | ||||||||||
2000 | 0.39 | 0 | 0 | 0 | (%) | 0.15 | ||||||||||
2001 | 0.39 | 0 | 0 | 0 | (%) | 0.14 | ||||||||||
2002 | 0.4 | 0 | 0 | 0 | (%) | 0.17 | ||||||||||
2003 | 0.43 | 0 | 0 | 0 | (%) | 0.18 | ||||||||||
2004 | 0.48 | 0 | 0 | 0 | (%) | 0.19 | ||||||||||
2005 | 0.52 | 0 | 0 | 0 | (%) | 0.2 | ||||||||||
2006 | 0.51 | 0 | 5 | 0 | 0 | (%) | 0.2 | |||||||||
2007 | 0.45 | 0 | 0 | 0 | (%) | 0.18 | ||||||||||
2008 | 0.48 | 32 | 32 | 19 | 0.59 | 331 | 0 | 0 | 59 (17.8%) | 7 | 0.22 | 0.2 | ||||
2009 | 0.47 | 0.49 | 0.47 | 33 | 65 | 23 | 0.35 | 353 | 32 | 15 | 32 | 15 | 52 (14.7%) | 4 | 0.12 | 0.19 |
2010 | 0.49 | 0.46 | 0.49 | 29 | 94 | 43 | 0.46 | 332 | 65 | 32 | 65 | 32 | 49 (14.8%) | 4 | 0.14 | 0.17 |
2011 | 0.55 | 0.49 | 0.68 | 32 | 126 | 84 | 0.67 | 190 | 62 | 34 | 94 | 64 | 41 (21.6%) | 2 | 0.06 | 0.19 |
2012 | 0.69 | 0.52 | 0.72 | 39 | 165 | 115 | 0.7 | 234 | 61 | 42 | 126 | 91 | 52 (22.2%) | 3 | 0.08 | 0.19 |
2013 | 0.45 | 0.58 | 0.73 | 43 | 208 | 130 | 0.63 | 125 | 71 | 32 | 165 | 120 | 28 (22.4%) | 3 | 0.07 | 0.2 |
2014 | 0.63 | 0.6 | 0.98 | 41 | 249 | 258 | 1.04 | 127 | 82 | 52 | 176 | 173 | 29 (22.8%) | 8 | 0.2 | 0.2 |
2015 | 0.49 | 0.61 | 0.87 | 48 | 297 | 293 | 0.99 | 80 | 84 | 41 | 184 | 160 | 17 (21.3%) | 2 | 0.04 | 0.19 |
2016 | 0.54 | 0.68 | 0.84 | 70 | 367 | 399 | 1.09 | 72 | 89 | 48 | 203 | 170 | 17 (23.6%) | 8 | 0.11 | 0.2 |
2017 | 0.52 | 0.73 | 0.74 | 53 | 420 | 401 | 0.95 | 28 | 118 | 61 | 241 | 179 | 5 (17.9%) | 7 | 0.13 | 0.22 |
IF: | Impact Factor: C2Y / D2Y |
AIF: | Average Impact Factor for series in RePEc in year y |
IF5: | Impact Factor: C5Y / D5Y |
DOC: | Number of documents published in year y |
CDO: | Cumulative number of documents published until year y |
CCU: | Cumulative number of citations to papers published until year y |
CIF: | Cumulative impact factor |
CIT: | Number of citations to papers published in year y |
D2Y: | Number of articles published in y-1 plus y-2 |
C2Y: | Cites in y to articles published in y-1 plus y-2 |
D5Y: | Number of articles published in y-1 until y-5 |
C5Y: | Cites in y to articles published in y-1 until y-5 |
%SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
CiY: | Cites in year y to documents published in year y |
II: | Immediacy Index: CiY / Documents. |
AII: | Average Immediacy Index for series in RePEc in year y |
 
# | Year | Title | Cited |
---|---|---|---|
1 | 2009 | An empirical comparison of the efficacy of covariance-based and variance-based SEM. (2009). Reinartz, Werner ; Henseler, Jorg ; Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:332-344. Full description at Econpapers || Download paper | 117 |
2 | 2010 | Innovation diffusion and new product growth models: A critical review and research directions. (2010). Peres, Renana ; Mahajan, Vijay ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:91-106. Full description at Econpapers || Download paper | 106 |
3 | 2008 | A multi-stage model of word-of-mouth influence through viral marketing. (2008). de Bruyn, Arnaud ; Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:151-163. Full description at Econpapers || Download paper | 49 |
4 | 2009 | A new measure of brand personality. (2009). Geuens, Maggie ; De Wulf, Kristof ; Dewulf, Kristof ; Weijters, Bert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:2:p:97-107. Full description at Econpapers || Download paper | 45 |
5 | 2008 | Measuring the impact of positive and negative word of mouth on brand purchase probability. (2008). East, Robert ; Lomax, Wendy ; Hammond, Kathy. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:215-224. Full description at Econpapers || Download paper | 40 |
6 | 2011 | Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. (2011). , Joep ; Frambach, Ruud T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:134-144. Full description at Econpapers || Download paper | 30 |
7 | 2008 | Do social product features have value to consumers?. (2008). Auger, Pat ; Burke, Paul F ; Louviere, Jordan J ; Devinney, Timothy M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:183-191. Full description at Econpapers || Download paper | 30 |
8 | 2010 | The chilling effects of network externalities. (2010). Goldenberg, Jacob ; Muller, Eitan ; Libai, Barak. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:1:p:4-15. Full description at Econpapers || Download paper | 29 |
9 | 2008 | Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping. (2008). Gijsbrechts, Els ; Nisol, Patricia ; Campo, Katia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:5-21. Full description at Econpapers || Download paper | 29 |
10 | 2012 | Drivers of consumerâbrand identification. (2012). Stokburger-Sauer, Nicola ; Sen, Sankar ; Ratneshwar, S. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418. Full description at Econpapers || Download paper | 28 |
11 | 2008 | Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. (2008). Cornelissen, Gert ; Dewitte, Siegfried ; Warlop, Luk ; Pandelaere, Mario. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:46-55. Full description at Econpapers || Download paper | 27 |
12 | 2008 | Models and optimal designs for conjoint choice experiments including a no-choice option. (2008). Goos, Peter ; Vandebroek, Martina ; Vermeulen, Bart . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:2:p:94-103. Full description at Econpapers || Download paper | 24 |
13 | 2009 | Linking marketing capabilities with profit growth. (2009). Morgan, Neil A ; Vorhies, Douglas W ; Slotegraaf, Rebecca J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:284-293. Full description at Econpapers || Download paper | 22 |
14 | 2009 | The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention. (2009). Albers, Sönke ; Greve, Goetz ; Becker, Jan U. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:3:p:207-215. Full description at Econpapers || Download paper | 22 |
15 | 2012 | Marketing activity, blogging and sales. (2012). Onishi, Hiroshi ; Manchanda, Puneet. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:221-234. Full description at Econpapers || Download paper | 22 |
16 | 2011 | Willingness to pay for organic products: Differences between virtue and vice foods. (2011). van Doorn, Jenny ; Verhoef, Peter C. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:167-180. Full description at Econpapers || Download paper | 21 |
17 | 2011 | Impact of star and movie buzz on motion picture distribution and box office revenue. (2011). Karniouchina, Ekaterina V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:1:p:62-74. Full description at Econpapers || Download paper | 20 |
18 | 2012 | Identity-based consumer behavior. (2012). Reed, Americus ; Warlop, Luk ; Puntoni, Stefano ; Forehand, Mark R. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:310-321. Full description at Econpapers || Download paper | 20 |
19 | 2010 | Motivated Consumer Innovativeness: Concept, measurement, and validation. (2010). Vandecasteele, Bert ; Geuens, Maggie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:308-318. Full description at Econpapers || Download paper | 20 |
20 | 2010 | Estimating aggregate consumer preferences from online product reviews. (2010). Decker, Reinhold ; Trusov, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:293-307. Full description at Econpapers || Download paper | 19 |
21 | 2009 | Does irritation induced by charitable direct mailings reduce donations?. (2009). Franses, Philip Hans ; Donkers, Bas ; van Diepen, Merel. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:3:p:180-188. Full description at Econpapers || Download paper | 19 |
22 | 2008 | The meanings of branded products: A cross-national scale development and meaning assessment. (2008). Strizhakova, Yuliya ; Price, Linda L ; Coulter, Robin A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:2:p:82-93. Full description at Econpapers || Download paper | 19 |
23 | 2010 | The effect of rating scale format on response styles: The number of response categories and response category labels. (2010). Weijters, Bert ; Schillewaert, Niels ; Cabooter, Elke. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:236-247. Full description at Econpapers || Download paper | 18 |
24 | 2012 | The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace. (2012). Strizhakova, Yuliya ; Price, Linda L ; Coulter, Robin A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:43-54. Full description at Econpapers || Download paper | 17 |
25 | 2010 | Brand awareness in business markets: When is it related to firm performance?. (2010). Homburg, Christian ; Schmitt, Jens ; Klarmann, Martin . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:201-212. Full description at Econpapers || Download paper | 17 |
26 | 2008 | Generalizations on the effectiveness of pharmaceutical promotional expenditures. (2008). , Sara ; Wieringa, Jaap E ; PEter, . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:4:p:234-246. Full description at Econpapers || Download paper | 17 |
27 | 2014 | The effect of search channel elimination on purchase incidence, order size and channel choice. (2014). Konu, Umut ; Verhoef, Peter C ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:1:p:49-64. Full description at Econpapers || Download paper | 17 |
28 | 2010 | Are scarce products always more attractive? The interaction of different types of scarcity signals with products suitability for conspicuous consumption. (2010). Gierl, Heribert ; Huettl, Verena . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:225-235. Full description at Econpapers || Download paper | 17 |
29 | 2012 | Generating global brand equity through corporate social responsibility to key stakeholders. (2012). Tribó, Josep ; Verhoef, Peter ; Tribo, Josep A ; Torres, Anna . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:13-24. Full description at Econpapers || Download paper | 16 |
30 | 2011 | Agent-based modeling in marketing: Guidelines for rigor. (2011). Rand, William ; Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:181-193. Full description at Econpapers || Download paper | 15 |
31 | 2012 | Consumers use of brands to reflect their actual and ideal selves on Facebook. (2012). Hollenbeck, Candice R ; Kaikati, Andrew M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:395-405. Full description at Econpapers || Download paper | 15 |
32 | 2010 | Dimensions of fit between a brand and a social cause and their influence on attitudes. (2010). Zdravkovic, Srdan ; Stanley, Sarah M ; Magnusson, Peter. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:151-160. Full description at Econpapers || Download paper | 15 |
33 | 2008 | Health and marketing: The emergence of a new field of research. (2008). Stremersch, Stefan . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:4:p:229-233. Full description at Econpapers || Download paper | 15 |
34 | 2009 | Creating lift versus building the base: Current trends in marketing dynamics. (2009). PEter, ; Wieringa, Jaap E ; Verhoef, Peter C ; van Heerde, Harald J ; Hanssens, Dominique M ; van Doorn, Jenny. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:1:p:13-20. Full description at Econpapers || Download paper | 14 |
35 | 2008 | The effect of the marketingâR&D interface on new product performance: The critical role of resources and scope. (2008). , Mark ; Wierenga, Berend. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:56-68. Full description at Econpapers || Download paper | 14 |
36 | 2009 | Playoff payoff: Super Bowl advertising for movies. (2009). , Jason ; Weinberg, Charles B ; Dhar, Tirtha . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:3:p:168-179. Full description at Econpapers || Download paper | 14 |
37 | 2014 | Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. (2014). Ailawadi, Kusum L ; Taylor, Gail Ayala ; Luan, Jackie Y ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:156-167. Full description at Econpapers || Download paper | 13 |
38 | 2013 | An introduction to the application of (case 1) bestâworst scaling in marketing research. (2013). Louviere, Jordan ; Flynn, Terry ; Gudergan, Siegfried ; Islam, Towhidul ; Lings, Ian. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:3:p:292-303. Full description at Econpapers || Download paper | 13 |
39 | 2012 | Measuring willingness to pay as a range, revisited: When should we care?. (2012). Dost, Florian ; Wilken, Robert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:2:p:148-166. Full description at Econpapers || Download paper | 12 |
40 | 2010 | The impact of brand extension success drivers on brand extension price premiums. (2010). Sattler, Henrik ; Ringle, Christian M ; Riediger, Claudia ; Volckner, Franziska. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:319-328. Full description at Econpapers || Download paper | 12 |
41 | 2012 | Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection. (2012). Skiera, Bernd ; Leeflang, Peter ; Gensler, Sonja. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:2:p:192-201. Full description at Econpapers || Download paper | 12 |
42 | 2013 | Social interactions in customer churn decisions: The impact of relationship directionality. (2013). Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:3:p:236-248. Full description at Econpapers || Download paper | 12 |
43 | 2008 | Decomposing the sales promotion bump accounting for cross-category effects. (2008). PEter, ; Wittink, Dick R ; van Dijk, Albert ; Selva, Josefa Parreo. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:201-214. Full description at Econpapers || Download paper | 11 |
44 | 2008 | A dual-market diffusion model for a new prescription pharmaceutical. (2008). Vakratsas, Demetrios ; Kolsarici, Ceren. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:4:p:282-293. Full description at Econpapers || Download paper | 11 |
45 | 2009 | Demand-driven scheduling of movies in a multiplex. (2009). Eliashberg, Jehoshua ; Wierenga, Berend ; Weinberg, Charles B ; Swami, Sanjeev ; Miller, Steven J ; Huisman, Dennis ; Ho, Jason ; Hegie, Quintus. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:2:p:75-88. Full description at Econpapers || Download paper | 11 |
46 | 2010 | Multi-channel price differentiation: An empirical investigation of existence and causes. (2010). Wolk, Agnieszka ; Ebling, Christine . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:142-150. Full description at Econpapers || Download paper | 11 |
47 | 2012 | Why consumers do (not) like global brands: The role of globalization attitude, GCO and global brand origin. (2012). Riefler, Petra . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:25-34. Full description at Econpapers || Download paper | 11 |
48 | 2010 | A simple mechanism to incentive-align conjoint experiments. (2010). Dong, Songting ; Huber, Joel ; Ding, Min. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:1:p:25-32. Full description at Econpapers || Download paper | 10 |
49 | 2010 | Stated intentions and purchase behavior: A unified model. (2010). Sun, Baohong ; Morwitz, Vicki G. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:356-366. Full description at Econpapers || Download paper | 10 |
50 | 2010 | Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition. (2010). Reimann, Martin ; Thomas, Jacquelyn S ; Schilke, Oliver . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:188-197. Full description at Econpapers || Download paper | 10 |
# | Year | Title | Cited |
---|---|---|---|
1 | 2009 | An empirical comparison of the efficacy of covariance-based and variance-based SEM. (2009). Reinartz, Werner ; Henseler, Jorg ; Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:332-344. Full description at Econpapers || Download paper | 81 |
2 | 2010 | Innovation diffusion and new product growth models: A critical review and research directions. (2010). Peres, Renana ; Mahajan, Vijay ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:91-106. Full description at Econpapers || Download paper | 49 |
3 | 2012 | Drivers of consumerâbrand identification. (2012). Stokburger-Sauer, Nicola ; Sen, Sankar ; Ratneshwar, S. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418. Full description at Econpapers || Download paper | 24 |
4 | 2008 | A multi-stage model of word-of-mouth influence through viral marketing. (2008). de Bruyn, Arnaud ; Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:151-163. Full description at Econpapers || Download paper | 21 |
5 | 2009 | A new measure of brand personality. (2009). Geuens, Maggie ; De Wulf, Kristof ; Dewulf, Kristof ; Weijters, Bert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:2:p:97-107. Full description at Econpapers || Download paper | 20 |
6 | 2011 | Willingness to pay for organic products: Differences between virtue and vice foods. (2011). van Doorn, Jenny ; Verhoef, Peter C. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:167-180. Full description at Econpapers || Download paper | 17 |
7 | 2011 | Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. (2011). , Joep ; Frambach, Ruud T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:134-144. Full description at Econpapers || Download paper | 17 |
8 | 2008 | Measuring the impact of positive and negative word of mouth on brand purchase probability. (2008). East, Robert ; Lomax, Wendy ; Hammond, Kathy. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:215-224. Full description at Econpapers || Download paper | 16 |
9 | 2010 | The effect of rating scale format on response styles: The number of response categories and response category labels. (2010). Weijters, Bert ; Schillewaert, Niels ; Cabooter, Elke. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:236-247. Full description at Econpapers || Download paper | 15 |
10 | 2009 | Linking marketing capabilities with profit growth. (2009). Morgan, Neil A ; Vorhies, Douglas W ; Slotegraaf, Rebecca J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:284-293. Full description at Econpapers || Download paper | 14 |
11 | 2008 | Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. (2008). Cornelissen, Gert ; Dewitte, Siegfried ; Warlop, Luk ; Pandelaere, Mario. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:46-55. Full description at Econpapers || Download paper | 14 |
12 | 2008 | Do social product features have value to consumers?. (2008). Auger, Pat ; Burke, Paul F ; Louviere, Jordan J ; Devinney, Timothy M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:183-191. Full description at Econpapers || Download paper | 13 |
13 | 2014 | Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. (2014). Ailawadi, Kusum L ; Taylor, Gail Ayala ; Luan, Jackie Y ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:156-167. Full description at Econpapers || Download paper | 12 |
14 | 2012 | Identity-based consumer behavior. (2012). Reed, Americus ; Warlop, Luk ; Puntoni, Stefano ; Forehand, Mark R. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:310-321. Full description at Econpapers || Download paper | 12 |
15 | 2010 | The chilling effects of network externalities. (2010). Goldenberg, Jacob ; Muller, Eitan ; Libai, Barak. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:1:p:4-15. Full description at Econpapers || Download paper | 12 |
16 | 2011 | Impact of star and movie buzz on motion picture distribution and box office revenue. (2011). Karniouchina, Ekaterina V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:1:p:62-74. Full description at Econpapers || Download paper | 11 |
17 | 2012 | Marketing activity, blogging and sales. (2012). Onishi, Hiroshi ; Manchanda, Puneet. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:221-234. Full description at Econpapers || Download paper | 11 |
18 | 2010 | Brand awareness in business markets: When is it related to firm performance?. (2010). Homburg, Christian ; Schmitt, Jens ; Klarmann, Martin . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:201-212. Full description at Econpapers || Download paper | 11 |
19 | 2008 | Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping. (2008). Gijsbrechts, Els ; Nisol, Patricia ; Campo, Katia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:5-21. Full description at Econpapers || Download paper | 10 |
20 | 2012 | The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace. (2012). Strizhakova, Yuliya ; Price, Linda L ; Coulter, Robin A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:43-54. Full description at Econpapers || Download paper | 10 |
21 | 2010 | Estimating aggregate consumer preferences from online product reviews. (2010). Decker, Reinhold ; Trusov, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:293-307. Full description at Econpapers || Download paper | 10 |
22 | 2010 | Are scarce products always more attractive? The interaction of different types of scarcity signals with products suitability for conspicuous consumption. (2010). Gierl, Heribert ; Huettl, Verena . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:225-235. Full description at Econpapers || Download paper | 10 |
23 | 2013 | Social interactions in customer churn decisions: The impact of relationship directionality. (2013). Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:3:p:236-248. Full description at Econpapers || Download paper | 10 |
24 | 2010 | Motivated Consumer Innovativeness: Concept, measurement, and validation. (2010). Vandecasteele, Bert ; Geuens, Maggie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:308-318. Full description at Econpapers || Download paper | 9 |
25 | 2008 | The meanings of branded products: A cross-national scale development and meaning assessment. (2008). Strizhakova, Yuliya ; Price, Linda L ; Coulter, Robin A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:2:p:82-93. Full description at Econpapers || Download paper | 9 |
26 | 2009 | The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention. (2009). Albers, Sönke ; Greve, Goetz ; Becker, Jan U. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:3:p:207-215. Full description at Econpapers || Download paper | 8 |
27 | 2012 | Generating global brand equity through corporate social responsibility to key stakeholders. (2012). Tribó, Josep ; Verhoef, Peter ; Tribo, Josep A ; Torres, Anna . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:13-24. Full description at Econpapers || Download paper | 8 |
28 | 2016 | Decomposing the effects of online customer reviews on brand, price, and product attributes. (2016). Kostyra, Daniel S ; Klapper, Daniel ; Natter, Martin ; Reiner, Jochen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:11-26. Full description at Econpapers || Download paper | 8 |
29 | 2010 | The impact of brand extension success drivers on brand extension price premiums. (2010). Sattler, Henrik ; Ringle, Christian M ; Riediger, Claudia ; Volckner, Franziska. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:319-328. Full description at Econpapers || Download paper | 8 |
30 | 2012 | Consumers use of brands to reflect their actual and ideal selves on Facebook. (2012). Hollenbeck, Candice R ; Kaikati, Andrew M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:395-405. Full description at Econpapers || Download paper | 8 |
31 | 2014 | Consumer participation in the design and realization stages of production: How self-production shapes consumer evaluations and relationships to products. (2014). Atakan, Sinem S ; Yoon, Carolyn ; Bagozzi, Richard P. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:4:p:395-408. Full description at Econpapers || Download paper | 8 |
32 | 2011 | Agent-based modeling in marketing: Guidelines for rigor. (2011). Rand, William ; Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:181-193. Full description at Econpapers || Download paper | 7 |
33 | 2010 | Dimensions of fit between a brand and a social cause and their influence on attitudes. (2010). Zdravkovic, Srdan ; Stanley, Sarah M ; Magnusson, Peter. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:151-160. Full description at Econpapers || Download paper | 7 |
34 | 2017 | Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45. Full description at Econpapers || Download paper | 7 |
35 | 2014 | The effect of search channel elimination on purchase incidence, order size and channel choice. (2014). Konu, Umut ; Verhoef, Peter C ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:1:p:49-64. Full description at Econpapers || Download paper | 7 |
36 | 2017 | Service-dominant logic 2025. (2017). Vargo, Stephen L ; Lusch, Robert F. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:46-67. Full description at Econpapers || Download paper | 7 |
37 | 2009 | Playoff payoff: Super Bowl advertising for movies. (2009). , Jason ; Weinberg, Charles B ; Dhar, Tirtha . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:3:p:168-179. Full description at Econpapers || Download paper | 7 |
38 | 2012 | Bolstering and restoring feelings of competence via the IKEA effect. (2012). Mochon, Daniel ; Ariely, Dan ; Norton, Michael I. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:363-369. Full description at Econpapers || Download paper | 7 |
39 | 2015 | Unraveling scientific impact: Citation types in marketing journals. (2015). Stremersch, Stefan ; Verniers, Isabel ; Vanneste, Sofie ; Camacho, Nuno. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:32:y:2015:i:1:p:64-77. Full description at Econpapers || Download paper | 6 |
40 | 2015 | The impact of pre- and post-launch publicity and advertising on new product sales. (2015). Burmester, Alexa B ; Clement, Michel ; van Heerde, Harald J ; Becker, Jan U. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:32:y:2015:i:4:p:408-417. Full description at Econpapers || Download paper | 6 |
41 | 2009 | Demand-driven scheduling of movies in a multiplex. (2009). Eliashberg, Jehoshua ; Wierenga, Berend ; Weinberg, Charles B ; Swami, Sanjeev ; Miller, Steven J ; Huisman, Dennis ; Ho, Jason ; Hegie, Quintus. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:2:p:75-88. Full description at Econpapers || Download paper | 6 |
42 | 2013 | The âgreenâ side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity. (2013). Strizhakova, Yuliya ; Coulter, Robin A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:1:p:69-82. Full description at Econpapers || Download paper | 6 |
43 | 2016 | Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance. (2016). Pauwels, Koen ; Lackman, Andrew ; AKSEHIRLI, ZEYNEP. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:639-655. Full description at Econpapers || Download paper | 6 |
44 | 2012 | Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects. (2012). Romani, Simona ; Dalli, Daniele ; Grappi, Silvia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:55-67. Full description at Econpapers || Download paper | 6 |
45 | 2008 | Models and optimal designs for conjoint choice experiments including a no-choice option. (2008). Goos, Peter ; Vandebroek, Martina ; Vermeulen, Bart . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:2:p:94-103. Full description at Econpapers || Download paper | 6 |
46 | 2014 | Sampling, discounts or pay-what-you-want: Two field experiments. (2014). Spann, Martin ; Natter, Martin ; Kim, Ju-Young . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:3:p:327-334. Full description at Econpapers || Download paper | 6 |
47 | 2013 | An introduction to the application of (case 1) bestâworst scaling in marketing research. (2013). Louviere, Jordan ; Flynn, Terry ; Gudergan, Siegfried ; Islam, Towhidul ; Lings, Ian. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:3:p:292-303. Full description at Econpapers || Download paper | 6 |
48 | 2010 | Multi-channel price differentiation: An empirical investigation of existence and causes. (2010). Wolk, Agnieszka ; Ebling, Christine . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:142-150. Full description at Econpapers || Download paper | 6 |
49 | 2010 | Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition. (2010). Reimann, Martin ; Thomas, Jacquelyn S ; Schilke, Oliver . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:188-197. Full description at Econpapers || Download paper | 6 |
50 | 2014 | How much to give? â The effect of donation size on tactical and strategic success in cause-related marketing. (2014). Muller, Sarah S ; Gedenk, Karen ; Fries, Anne J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:178-191. Full description at Econpapers || Download paper | 5 |
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2017 | The impact of contextual television ads on online conversions: An application in the insurance industry. (2017). Guitart, Ivan A ; Hervet, Guillaume. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:480-498. Full description at Econpapers || Download paper | |
2017 | Atypical Shifts Post-failure: Influence of Co-creation on Attribution and Future Motivation to Co-create. (2017). Sugathan, Praveen ; Mulky, Avinash G ; Ranjan, Kumar Rakesh. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:64-81. Full description at Econpapers || Download paper | |
2017 | A bricolage perspective on service innovation. (2017). Witell, Lars ; Perks, Helen ; Patricio, Lia ; Hammedi, Wafa ; Jaakkola, Elina ; Gebauer, Heiko. In: Journal of Business Research. RePEc:eee:jbrese:v:79:y:2017:i:c:p:290-298. Full description at Econpapers || Download paper | |
2017 | The effects of diversified technology and country knowledge on the impact of technological innovation. (2017). Rosenzweig, Stav. In: The Journal of Technology Transfer. RePEc:kap:jtecht:v:42:y:2017:i:3:d:10.1007_s10961-016-9492-5. Full description at Econpapers || Download paper | |
2017 | The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand. (2017). Eelen, Jiska ; Ozturan, Peren. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:4:p:872-891. Full description at Econpapers || Download paper | |
2017 | Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of Experience Products. (2017). Kim, HO ; Hanssens, Dominique M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:37:y:2017:i:c:p:57-74. Full description at Econpapers || Download paper | |
2017 | Alibaba: Entrepreneurial growth and global expansion in B2B/B2C markets. (2017). Anwar, Syed Tariq . In: Journal of International Entrepreneurship. RePEc:kap:jinten:v:15:y:2017:i:4:d:10.1007_s10843-017-0207-2. Full description at Econpapers || Download paper | |
2017 | IDENTIFYING LEAD USERS IN A B2B ENVIRONMENT BASED ON PATENT ANALYSIS â THE CASE OF THE CRANE INDUSTRY. (2017). Moehrle, Martin G ; Gerken, Jan M ; Pfennig, Irina. In: International Journal of Innovation Management (ijim). RePEc:wsi:ijimxx:v:21:y:2017:i:06:n:s1363919617500517. Full description at Econpapers || Download paper | |
2017 | Social influence in the adoption of a B2B loyalty program: The role of elite status members. (2017). Viswanathan, Vijay ; Krafft, Manfred ; Sese, Javier F. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:4:p:901-918. Full description at Econpapers || Download paper | |
2017 | No Man is an Island: the Effect of Social Presence on Negative Word of Mouth Intention in Service Failures. (2017). He, YI ; Alden, Dana L ; Chen, Qimei ; Hu, Miao. In: Customer Needs and Solutions. RePEc:spr:custns:v:4:y:2017:i:4:d:10.1007_s40547-017-0078-7. Full description at Econpapers || Download paper | |
2017 | Combining big data and lean startup methods for business model evolution. (2017). Seggie, Steven H ; Pauwels, Koen H ; Soyer, Emre . In: AMS Review. RePEc:spr:amsrev:v:7:y:2017:i:3:d:10.1007_s13162-017-0104-9. Full description at Econpapers || Download paper | |
2017 | Brand Attitudes and Search Engine Queries. (2017). Dotson, Jeffrey P ; Yeh, Yi-Hsin ; Oldham, Jeffrey D ; Feit, Elea McDonnell ; Fan, Ruixue Rachel. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:37:y:2017:i:c:p:105-116. Full description at Econpapers || Download paper | |
2017 | The ugly side of customer management â Consumer reactions to firm-initiated contract terminations. (2017). Lepthien, Anke ; Melnyk, Valentyna ; Clement, Michel ; Papies, Dominik . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:4:p:829-850. Full description at Econpapers || Download paper | |
2017 | Healthy Profits: An Interdisciplinary Retail Framework that Increases the Sales of Healthy Foods. (2017). Wansink, Brian. In: Journal of Retailing. RePEc:eee:jouret:v:93:y:2017:i:1:p:65-78. Full description at Econpapers || Download paper | |
2017 | What should be the dependent variable in marketing-related event studies?. (2017). Skiera, Bernd ; Scholer, Lisa ; Bayer, Emanuel. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:3:p:641-659. Full description at Econpapers || Download paper | |
2017 | Taking a global view on brand post popularity: Six social media brand post practices for global markets. (2017). Lin, Hsin-Chen ; Bruning, Patrick F ; Swarna, Hepsi . In: Business Horizons. RePEc:eee:bushor:v:60:y:2017:i:5:p:621-633. Full description at Econpapers || Download paper | |
2017 | Marketing accounts. (2017). Bendle, Neil Thomas ; Wang, Xin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:3:p:604-621. Full description at Econpapers || Download paper | |
2017 | Aggregate consumer ratings and booking intention: the role of brand image. (2017). Casado-Diaz, Ana B ; Sellers-Rubio, Ricardo ; Perez-Naranjo, Leonor M. In: Service Business. RePEc:spr:svcbiz:v:11:y:2017:i:3:d:10.1007_s11628-016-0319-0. Full description at Econpapers || Download paper | |
2017 | Investigating the effect of quality of grammar and mechanics (QGAM) in online reviews: The mediating role of reviewer crediblity. (2017). Ketron, Seth. In: Journal of Business Research. RePEc:eee:jbrese:v:81:y:2017:i:c:p:51-59. Full description at Econpapers || Download paper | |
2017 | A picture is worth a thousand words: Translating product reviews into a product positioning map. (2017). Moon, Sangkil ; Kamakura, Wagner A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:265-285. Full description at Econpapers || Download paper | |
2017 | The effect of review valence and variance on product evaluations: An examination of intrinsic and extrinsic cues. (2017). Langan, Ryan ; Varki, Sajeev ; Besharat, Ali. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:414-429. Full description at Econpapers || Download paper | |
2017 | Elements of strategic social media marketing: A holistic framework. (2017). Felix, Reto ; Hinsch, Chris ; Rauschnabel, Philipp A. In: Journal of Business Research. RePEc:eee:jbrese:v:70:y:2017:i:c:p:118-126. Full description at Econpapers || Download paper | |
2017 | Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings. (2017). Prieto-Rodriguez, Juan ; Gutierrez-Navratil, Fernanda ; Hermosilla, Manuel. In: MPRA Paper. RePEc:pra:mprapa:82040. Full description at Econpapers || Download paper | |
2017 | Empirical generalizations on the impact of stars on the economic success of movies. (2017). Hofmann, Julian ; Hennig-Thurau, Thorsten ; Volckner, Franziska ; Clement, Michel. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:442-461. Full description at Econpapers || Download paper | |
2017 | Forecasting Oil Price Trends with Sentiment of Online News Articles. (2017). Li, Jian ; Yu, Lean ; Tang, Ling ; Xu, Huijuan. In: Asia-Pacific Journal of Operational Research (APJOR). RePEc:wsi:apjorx:v:34:y:2017:i:02:n:s021759591740019x. Full description at Econpapers || Download paper | |
2017 | Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements?. (2017). Albert, Noel ; Ambroise, Laure ; Valette-Florence, Pierre. In: Journal of Business Research. RePEc:eee:jbrese:v:81:y:2017:i:c:p:96-106. Full description at Econpapers || Download paper | |
2017 | Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. (2017). Marchand, Andre ; Wiertz, Caroline ; Hennig-Thurau, Thorsten. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:336-354. Full description at Econpapers || Download paper | |
2017 | An Upbeat Crowd: Fast In-store Music Alleviates Negative Effects of High Social Density on Customersâ Spending. (2017). Knoeferle, Klemens M ; Vossen, Alexander ; Paus, Vilhelm Camillus. In: Journal of Retailing. RePEc:eee:jouret:v:93:y:2017:i:4:p:541-549. Full description at Econpapers || Download paper | |
2017 | Consumer Attention Online: How to be Visible?. (2017). Grigalinait, Viktorija ; Pilelien, Lina . In: Central European Business Review. RePEc:prg:jnlcbr:v:2017:y:2017:i:4:id:189:p:30-44. Full description at Econpapers || Download paper | |
2017 | Journal rankings in management and business studies: What rules do we play by?. (2017). Petersen, Jessica ; Vogel, Rick ; Hattke, Fabian. In: Research Policy. RePEc:eee:respol:v:46:y:2017:i:10:p:1707-1722. Full description at Econpapers || Download paper | |
2017 | Optimal Design on Customized Bundling Strategy of Information Goods for Customers with Two-Dimensional Heterogeneity. (2017). Luo, Xiaoxiao ; Chen, Fuzan ; Feng, Nan ; Li, Minqiang . In: Asia-Pacific Journal of Operational Research (APJOR). RePEc:wsi:apjorx:v:34:y:2017:i:02:n:s0217595917500075. Full description at Econpapers || Download paper | |
2017 | NPS and online WOM investigating the relationship between customersâ promoter scores and eWOM behavior. (2017). Raassens, N ; Haans, Hans. In: Other publications TiSEM. RePEc:tiu:tiutis:931e7761-7c6e-40ee-8976-29b4901f8d15. Full description at Econpapers || Download paper | |
2017 | What should be the dependent variable in marketing-related event studies?. (2017). Skiera, Bernd ; Scholer, Lisa ; Bayer, Emanuel. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:3:p:641-659. Full description at Econpapers || Download paper | |
2017 | Advertising and price competition in a manufacturer-retailer channel. (2017). Chan, Tat Y ; Yoon, Yeujun ; Narasimhan, Chakravarthi. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:3:p:694-716. Full description at Econpapers || Download paper | |
2017 | Price Adjustment Policy with Partial Refunds. (2017). Cohen-Vernik, Dinah ; Pazgal, Amit. In: Journal of Retailing. RePEc:eee:jouret:v:93:y:2017:i:4:p:507-526. Full description at Econpapers || Download paper | |
2017 | Premium Levels and Demand Response in Health Insurance: Relative Thinking and Zero-Price Effects. (2017). Douven, Rudy ; Schut, Frederik T ; McGuire, Thomas ; van der Heijden, Ron. In: NBER Working Papers. RePEc:nbr:nberwo:23846. Full description at Econpapers || Download paper | |
2017 | Premium levels and demand response in health insurance: relative thinking and zero-price effects. (2017). Douven, Rudy ; Schut, Erik ; McGuirec, Thomas ; van der Heijden, Ron. In: CPB Discussion Paper. RePEc:cpb:discus:366. Full description at Econpapers || Download paper | |
2017 | âService Encounter 2.0â: An investigation into the roles of technology, employees and customers. (2017). Lariviere, Bart ; De Keyser, Arne ; Wunderlich, Nancy V ; Voss, Chris ; Sirianni, Nancy J ; Kunz, Werner ; Andreassen, Tor W ; Bowen, David . In: Journal of Business Research. RePEc:eee:jbrese:v:79:y:2017:i:c:p:238-246. Full description at Econpapers || Download paper | |
2017 | When Plentiful Platforms Pay Off: Assessment Orientation Moderates the Effect of Assortment Size on Choice Engagement and Product Valuation. (2017). Mathmann, Frank ; Higgins, Tory E ; de Ruyter, KO ; Chylinski, Mathew . In: Journal of Retailing. RePEc:eee:jouret:v:93:y:2017:i:2:p:212-227. Full description at Econpapers || Download paper | |
2017 | An Empirical Examination of Knowledge Management Processes and Market Orientation, Innovation Capability, and Organisational Performance: Insights from Jordan. (2017). Migdadi, Mahmoud M ; Al-Hyari, Khalil ; Almestarihi, Rad ; Yousif, Mohammed ; Abu, Mohammed K. In: Journal of Information & Knowledge Management (JIKM). RePEc:wsi:jikmxx:v:16:y:2017:i:01:n:s0219649217500022. Full description at Econpapers || Download paper | |
2017 | Breakthrough innovation in international business: The impact of tech-innovation and market-innovation on performance. (2017). Silva, Graa Miranda ; Lages, Luis Filipe ; Styles, Chris . In: International Business Review. RePEc:eee:iburev:v:26:y:2017:i:2:p:391-404. Full description at Econpapers || Download paper | |
2017 | Disruptive marketing strategy. (2017). Tomas, G ; Ketchen, David J. In: AMS Review. RePEc:spr:amsrev:v:7:y:2017:i:1:d:10.1007_s13162-017-0097-4. Full description at Econpapers || Download paper | |
2017 | The catbird seat of the sales force: How sales force integration leads to new product success. (2017). Kuester, Sabine ; Hildesheim, Andreas ; Homburg, Christian. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:462-479. Full description at Econpapers || Download paper | |
2017 | Relationship norms and media gratification in relational brand communication. (2017). Simon, Franoise. In: Journal of Business Research. RePEc:eee:jbrese:v:79:y:2017:i:c:p:12-22. Full description at Econpapers || Download paper | |
2017 | Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45. Full description at Econpapers || Download paper | |
2017 | Honey they shrank the food! An integrative study of the impact of food granularity and its operationalization mode on consumption. (2017). Roose, Gudrun ; Huyghe, Elke ; van Kerckhove, Anneleen. In: Journal of Business Research. RePEc:eee:jbrese:v:75:y:2017:i:c:p:210-220. Full description at Econpapers || Download paper | |
2017 | Can health âhalosâ extend to food packaging? An investigation into food healthfulness perceptions and serving sizes on consumption decisions. (2017). Bui, MY ; Haws, Kelly L ; Tangari, Andrea Heintz . In: Journal of Business Research. RePEc:eee:jbrese:v:75:y:2017:i:c:p:221-228. Full description at Econpapers || Download paper | |
2017 | Partitioned pricing: review of the literature and directions for further research. (2017). Voester, Johannes ; Leischnig, Alexander ; Ivens, Bjoern . In: Review of Managerial Science. RePEc:spr:rvmgts:v:11:y:2017:i:4:d:10.1007_s11846-016-0208-x. Full description at Econpapers || Download paper | |
2017 | Time preferences and the pricing of complementary durables and consumables. (2017). Skiera, Bernd ; Heubrandner, Florian ; Lambrecht, Anja ; Ahmadi, Iman. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:4:p:813-828. Full description at Econpapers || Download paper | |
2017 | Integration of standardization and customization: Impact on service quality, customer satisfaction, and loyalty. (2017). Kasiri, Leila Agha ; Sambasivan, Murali ; Guan, Kenny Teoh. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:35:y:2017:i:c:p:91-97. Full description at Econpapers || Download paper | |
2017 | Compensatory word of mouth: Advice as a device to restore control. (2017). Peluso, Alessandro M ; Rucker, Derek D ; de Angelis, Matteo ; Bonezzi, Andrea. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:499-515. Full description at Econpapers || Download paper | |
2017 | Language in International Business: A Review and Agenda for Future Research. (2017). Tenzer, Helene ; Harzing, Anne-Wil ; Terjesen, Siri. In: Management International Review. RePEc:spr:manint:v:57:y:2017:i:6:d:10.1007_s11575-017-0319-x. Full description at Econpapers || Download paper | |
2017 | Language in international business : A review and agenda for future research. (2017). Tenzer, Helene ; Harzing, Anne-Wil ; Terjesen, Siri. In: Other publications TiSEM. RePEc:tiu:tiutis:8afd108a-9666-4fbb-934f-664182b19cd1. Full description at Econpapers || Download paper | |
2017 | Dynamic quality policies with reference quality effects. (2017). Chenavaz, Régis. In: Applied Economics. RePEc:taf:applec:v:49:y:2017:i:32:p:3156-3162. Full description at Econpapers || Download paper | |
2017 | The effectiveness of number of deals purchased in influencing consumers response to daily deal promotions: A cue utilization approach. (2017). Kukar-Kinney, Monika ; Xia, Lan . In: Journal of Business Research. RePEc:eee:jbrese:v:79:y:2017:i:c:p:189-197. Full description at Econpapers || Download paper | |
2017 | Brothers in blood, yet strangers to global brand purchase: A four-country study of the role of consumer personality. (2017). Zabkar, Vesna ; Florack, Arnd ; Diamantopoulos, Adamantios ; Arslanagic-Kalajdzic, Maja . In: Journal of Business Research. RePEc:eee:jbrese:v:80:y:2017:i:c:p:228-235. Full description at Econpapers || Download paper | |
2017 | Evaluating the use of internet search volumes for time series modeling of sales in the video game industry. (2017). Ruohonen, Jukka ; Hyrynsalmi, Sami . In: Electronic Markets. RePEc:spr:elmark:v:27:y:2017:i:4:d:10.1007_s12525-016-0244-z. Full description at Econpapers || Download paper | |
2017 | Empirical generalizations on the impact of stars on the economic success of movies. (2017). Hofmann, Julian ; Hennig-Thurau, Thorsten ; Volckner, Franziska ; Clement, Michel. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:442-461. Full description at Econpapers || Download paper | |
2017 | Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of Experience Products. (2017). Kim, HO ; Hanssens, Dominique M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:37:y:2017:i:c:p:57-74. Full description at Econpapers || Download paper | |
2017 | Calibrating 30 Years of Experimental Research: A Meta-Analysis of the Atmospheric Effects of Music, Scent, and Color. (2017). Roschk, Holger ; Breitsohl, Jan ; Correia, Sandra Maria. In: Journal of Retailing. RePEc:eee:jouret:v:93:y:2017:i:2:p:228-240. Full description at Econpapers || Download paper | |
2017 | Reward-scrounging in customer referral programs. (2017). Meyners, Jannik ; Bodapati, Anand V ; Becker, Jan U ; Barrot, Christian. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:382-398. Full description at Econpapers || Download paper |
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2017 | The impact of contextual television ads on online conversions: An application in the insurance industry. (2017). Guitart, Ivan A ; Hervet, Guillaume. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:480-498. Full description at Econpapers || Download paper | |
2017 | âService Encounter 2.0â: An investigation into the roles of technology, employees and customers. (2017). Lariviere, Bart ; De Keyser, Arne ; Wunderlich, Nancy V ; Voss, Chris ; Sirianni, Nancy J ; Kunz, Werner ; Andreassen, Tor W ; Bowen, David . In: Journal of Business Research. RePEc:eee:jbrese:v:79:y:2017:i:c:p:238-246. Full description at Econpapers || Download paper | |
2017 | A systems perspective on markets â Toward a research agenda. (2017). Vargo, Stephen L ; Colurcio, Maria ; Reynoso, Javier ; Edvardsson, BO ; Baron, Steve ; Koskela-Huotari, Kaisa . In: Journal of Business Research. RePEc:eee:jbrese:v:79:y:2017:i:c:p:260-268. Full description at Econpapers || Download paper | |
2017 | Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products. (2017). Novak, Tom ; Verhoef, Peter C ; Hu, Mandy Mantian ; Hoffman, Donna L ; Fong, Nathan ; Datta, Hannes ; Bart, Yakov ; Andrews, Michelle ; Abhishek, Vibhanshu ; Luo, Xueming ; Zhang, Yuchi ; Kannan, P K ; Rand, William ; Stephen, Andrew T. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:40:y:2017:i:c:p:1-8. Full description at Econpapers || Download paper | |
2017 | An empirical analysis of factors that influence retail website visit types. (2017). Danaher, Peter ; Sands, Sean J ; Pallant, Jason I. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:39:y:2017:i:c:p:62-70. Full description at Econpapers || Download paper | |
2017 | The Magnitude of Change Effect in Store Remodeling. (2017). Danaher, Peter ; Sands, Sean J ; Ferraro, Carla R. In: Journal of Retailing. RePEc:eee:jouret:v:93:y:2017:i:4:p:440-457. Full description at Econpapers || Download paper | |
2017 | Measuring media channel performance: a proposed alternative to the âlast-in winsâ methodology. (2017). Robertshaw, Gary S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0020-8. Full description at Econpapers || Download paper |
Year | Citing document | |
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2016 | Testing Metcalfes law: Pitfalls and possibilities. (2016). Hove, Leo Van ; van Hove, Leo. In: Information Economics and Policy. RePEc:eee:iepoli:v:37:y:2016:i:c:p:67-76. Full description at Econpapers || Download paper | |
2016 | Mapping the customer journey: Lessons learned from graph-based online attribution modeling. (2016). Anderl, Eva ; Schumann, Jan Hendrik ; von Wangenheim, Florian ; Becker, Ingo. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:457-474. Full description at Econpapers || Download paper | |
2016 | Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance. (2016). Pauwels, Koen ; Lackman, Andrew ; AKSEHIRLI, ZEYNEP. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:639-655. Full description at Econpapers || Download paper | |
2016 | The profit impact of revenue heterogeneity and assortativity in the presence of negative word-of-mouth. (2016). Nejad, Mohammad G ; Sherrell, Daniel L ; Amini, Mehdi. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:656-673. Full description at Econpapers || Download paper | |
2016 | A resource-based view of stakeholder marketing. (2016). Mena, Jeannette A ; Kull, Alexander J ; Korschun, Daniel . In: Journal of Business Research. RePEc:eee:jbrese:v:69:y:2016:i:12:p:5553-5560. Full description at Econpapers || Download paper | |
2016 | To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns. (2016). Minnema, Alec ; Wiesel, Thorsten ; Gensler, Sonja. In: Journal of Retailing. RePEc:eee:jouret:v:92:y:2016:i:3:p:253-267. Full description at Econpapers || Download paper | |
2016 | Branding in the digital era. (2016). Vernuccio, Maria ; Vescovi, Tiziano. In: MERCATI E COMPETITIVITÃ. RePEc:fan:mcmcmc:v:html10.3280/mc2016-004002. Full description at Econpapers || Download paper | |
2016 | Measuring the value of mobile telecommunications networks. (2016). Hove, Leo Van ; van Hove, Leo. In: Netnomics. RePEc:kap:netnom:v:17:y:2016:i:3:d:10.1007_s11066-016-9108-0. Full description at Econpapers || Download paper |
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2015 | Reflections on the replication corner: In praise of conceptual replications. (2015). Lynch, John G ; Lehmann, Donald R ; Huber, Joel C ; Bradlow, Eric T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:32:y:2015:i:4:p:333-342. Full description at Econpapers || Download paper | |
2015 | Enhancing Crowdsourcing Success: the Role of Creative and Deliberate Problem-Solving Styles. (2015). Mahr, Dominik ; Slotegraaf, Rebecca ; Rindfleisch, Aric . In: Customer Needs and Solutions. RePEc:spr:custns:v:2:y:2015:i:3:p:209-221. Full description at Econpapers || Download paper |
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2014 | From academic research to marketing practice: Some further thoughts. (2014). Roberts, John H ; Stremersch, Stefan ; Kayande, Ujwal . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:144-146. Full description at Econpapers || Download paper | |
2014 | Reward redemption effects in a loyalty program when customers choose how much and when to redeem. (2014). Fok, Dennis ; Verhoef, Peter C ; Dorotic, Matilda. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:4:p:339-355. Full description at Econpapers || Download paper | |
2014 | Revisiting the automaticity of phonetic symbolism effects. (2014). Baxter, Stacey M ; Ilicic, Jasmina ; Kulczynski, Alicia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:4:p:448-451. Full description at Econpapers || Download paper | |
2014 | Customer Responses to Channel Migration Strategies Toward the E-channel. (2014). Trampe, Debra ; Verhoef, Peter C ; Konu, Umut. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:4:p:257-270. Full description at Econpapers || Download paper | |
2014 | Unraveling Scientific Impact. (2014). Stremersch, Stefan ; Camacho, N. M. A., ; Verniers, I. W. J., ; Vanneste, S.. In: ERIM Report Series Research in Management. RePEc:ems:eureri:77022. Full description at Econpapers || Download paper | |
2014 | Mercati e competitività in transizione. (2014). Dalli, Daniele. In: MERCATI E COMPETITIVITÃ. RePEc:fan:mcmcmc:v:html10.3280/mc2014-004001. Full description at Econpapers || Download paper | |
2014 | A Multiactivity Latent Attrition Model for Customer Base Analysis. (2014). Jamal, Zainab ; Schweidel, David A ; Park, Young-Hoon. In: Marketing Science. RePEc:inm:ormksc:v:33:y:2014:i:2:p:273-286. Full description at Econpapers || Download paper | |
2014 | The interrelationships between brand and channel choice. (2014). zhang, zhong ; Bodapati, Anand ; Gensler, Sonja ; Neslin, Scott ; Venkatesan, Raj ; Telang, Rahul ; Verhoef, Peter ; Lee, Leonard ; Jerath, Kinshuk ; Deighton, John ; Bradlow, Eric ; Montaguti, Elisa . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:3:p:319-330. Full description at Econpapers || Download paper |
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Source data used to compute the impact factor of RePEc series.
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