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Marketing Science / INFORMS


0.54

Impact Factor

0.93

5-Years IF

73

5-Years H index

Main indicators


Raw data


IF AIF IF5 DOC CDO CCU CIF CIT D2Y C2Y D5Y C5Y %SC CiY II AII
19900.050.10.03262680.31546643157490 (16.5%)0.04
19910.030.10.052147150.327525921638114 (15.2%)10.050.04
19920.090.01247170.143347148164 (14.8%)0.04
19930.020.110.022394100.1110434511353124 (11.9%)0.05
19940.060.120.0622116190.16542473127886 (15.9%)10.050.04
19950.130.190.2451611060.66119145611623180 (15.1%)0.07
19960.150.230.27211821220.67892671013536167 (18.7%)0.09
19970.170.260.1622204960.47939661113521143 (15.2%)20.090.09
19980.790.280.74282323091.331088433413399166 (15.3%)40.140.1
19990.70.320.79362683811.429425035138109157 (16.7%)70.190.13
20000.220.390.47272952840.96787641415272110 (14%)50.190.15
20010.60.390.69313264471.37758633813493152 (20.1%)40.130.14
20020.550.40.72333594491.25439583214410362 (14.1%)10.030.17
20030.590.430.8373965391.367526438155124133 (17.7%)70.190.18
20040.530.480.87514477711.7213617037164143285 (20.9%)240.470.19
20051.010.521.12585058781.7410758889179200242 (22.5%)230.40.2
20061.190.511.118058510681.831072109130210233203 (18.9%)230.290.2
20070.930.450.977065511501.76990138128259252166 (16.8%)120.170.18
20080.910.481.319174615392.06924150137296387135 (14.6%)100.110.2
20090.80.491.1310184716011.89831161129350396144 (17.3%)260.260.19
20100.750.460.878092715811.711179192144400348139 (11.8%)350.440.17
20110.830.490.9580100717491.74551181151422403100 (18.1%)350.440.19
20121.050.521.0756106318991.7955616016842245254 (9.7%)120.210.19
20130.830.581.2458112121021.8822613611340850629 (12.8%)120.210.2
20140.780.61.1252117322151.891851148937542027 (14.6%)150.290.2
20150.570.611.3556122924001.951021106332644010 (9.8%)120.210.19
20160.570.681.1854128326322.0566108623023573 (4.5%)120.220.2
20170.540.730.939129222411.73811059276257 (%)40.440.22
IF: Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for series in RePEc in year y
IF5: Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CCU: Cumulative number of citations to papers published until year y
CIF: Cumulative impact factor
CIT: Number of citations to papers published in year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y

 

50 most cited documents in this series:


#YearTitleCited
11985Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214.

Full description at Econpapers || Download paper

690
21983A Logit Model of Brand Choice Calibrated on Scanner Data. (1983). John D. C. Little, ; Guadagni, Peter M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:203-238.

Full description at Econpapers || Download paper

288
31985Optimal Pricing and Return Policies for Perishable Commodities. (1985). Pasternack, Barry Alan . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:166-176.

Full description at Econpapers || Download paper

275
41983An Industry Equilibrium Analysis of Downstream Vertical Integration. (1983). Staelin, Richard ; McGuire, Timothy W.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191.

Full description at Econpapers || Download paper

267
51993The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Anderson, Eugene W. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143.

Full description at Econpapers || Download paper

251
61996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. (1996). Keane, Michael ; Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20.

Full description at Econpapers || Download paper

246
71991Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296.

Full description at Econpapers || Download paper

245
82010The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421.

Full description at Econpapers || Download paper

222
92004Using Online Conversations to Study Word-of-Mouth Communication. (2004). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560.

Full description at Econpapers || Download paper

221
101983Managing Channel Profits. (1983). Jeuland, Abel P. ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:239-272.

Full description at Econpapers || Download paper

175
111989Determinants of Continuity in Conventional Industrial Channel Dyads. (1989). Weitz, Barton ; Anderson, Erin . In: Marketing Science. RePEc:inm:ormksc:v:8:y:1989:i:4:p:310-323.

Full description at Econpapers || Download paper

174
121986The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297.

Full description at Econpapers || Download paper

169
131998A Dynamic Model of the Duration of the Customers Relationship with a Continuous Service Provider: The Role of Satisfaction. (1998). Bolton, Ruth. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:45-65.

Full description at Econpapers || Download paper

169
141996The Value of Purchase History Data in Target Marketing. (1996). Rossi, Peter ; Allenby, Greg M. ; McCulloch, Robert E.. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:4:p:321-340.

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160
151988Product and Price Competition in a Duopoly. (1988). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168.

Full description at Econpapers || Download paper

149
161994Why the Bass Model Fits without Decision Variables. (1994). Jain, Dipak C. ; Krishnan, Trichy V. ; Bass, Frank M.. In: Marketing Science. RePEc:inm:ormksc:v:13:y:1994:i:3:p:203-223.

Full description at Econpapers || Download paper

147
172006Brands and Branding: Research Findings and Future Priorities. (2006). Lehmann, Donald R. ; Keller, Kevin Lane . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759.

Full description at Econpapers || Download paper

145
182000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Hoffman, Donna L. ; Yung, Yiu-Fai ; Novak, Thomas P.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42.

Full description at Econpapers || Download paper

145
191998The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28.

Full description at Econpapers || Download paper

142
201993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice. (1993). Bruce G. S. Hardie, ; Fader, Peter S. ; Johnson, Eric J.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:4:p:378-394.

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131
211984Market Segmentation, Self-Selection, and Product Line Design. (1984). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:3:y:1984:i:4:p:288-307.

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122
221995Empirical Generalizations from Reference Price Research. (1995). Kalyanaram, Gurumurthy ; Winer, Russell S.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g161-g169.

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119
231993The Measurement and Determinants of Brand Equity: A Financial Approach. (1993). Simon, Carol J. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:28-52.

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117
241990The Economics of Product Variety: A Survey. (1990). Lancaster, Kelvin . In: Marketing Science. RePEc:inm:ormksc:v:9:y:1990:i:3:p:189-206.

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117
251998Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP. (1998). Bell, David R. ; Lattin, James M.. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:66-88.

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115
261997Why Store Brand Penetration Varies by Retailer. (1997). Dhar, Sanjay K. ; Hoch, Stephen J.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:3:p:208-227.

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114
271985The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis. (1985). Anderson, Erin . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:234-254.

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111
282000Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution. (2000). Ariely, Dan ; John G. Lynch , Jr., . In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:83-103.

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109
292006Customer Metrics and Their Impact on Financial Performance. (2006). Gupta, Sunil ; Zeithaml, Valarie . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:718-739.

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108
301995Channel Coordination When Retailers Compete. (1995). Ingene, Charles A. ; Parry, Mark E.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:360-377.

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106
312000Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids. (2000). Haubl, Gerald ; Trifts, Valerie . In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:4-21.

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106
321999The Decomposition of Promotional Response: An Empirical Generalization. (1999). Chiang, jeongwen ; Bell, David R. ; Padmanabhan, V.. In: Marketing Science. RePEc:inm:ormksc:v:18:y:1999:i:4:p:504-526.

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105
332003Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures. (2003). Elberse, Anita ; Eliashberg, Jehoshua . In: Marketing Science. RePEc:inm:ormksc:v:22:y:2003:i:3:p:329-354.

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105
341997Manufacturers Return Policies and Retail Competition. (1997). Png, Ivan ; I. P. L. Png, ; Padmanabhan, V.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:1:p:81-94.

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102
351990Improving Channel Coordination Through Franchising. (1990). Lal, Rajiv . In: Marketing Science. RePEc:inm:ormksc:v:9:y:1990:i:4:p:299-318.

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101
361997Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services. (1997). Fornell, Claes ; Rust, Roland T. ; Anderson, Eugene W.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:2:p:129-145.

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99
371998Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice. (1998). Wertenbroch, Klaus . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:4:p:317-337.

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99
382011Opinion Leadership and Social Contagion in New Product Diffusion. (2011). van den Bulte, Christophe ; Valente, Thomas W. ; Iyengar, Raghuram . In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:2:p:195-212.

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98
392009Firm-Created Word-of-Mouth Communication: Evidence from a Field Test. (2009). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:28:y:2009:i:4:p:721-739.

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98
402001Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell. (2001). Xie, Jinhong ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:219-243.

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97
411998Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers. (1998). Balasubramanian, Sridhar. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:3:p:181-195.

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96
421997Vertical Strategic Interaction: Implications for Channel Pricing Strategy. (1997). Lee, Eunkyu ; Staelin, Richard. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:3:p:185-207.

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96
432005Conditioning Prices on Purchase History. (2005). Varian, Hal ; Acquisti, Alessandro. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:367-381.

Full description at Econpapers || Download paper

96
442001Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?. (2001). Desai, Preyas S.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:265-283.

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96
451993Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households. (1993). Chintagunta, Pradeep. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:184-208.

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96
462012Peer Effects in the Diffusion of Solar Photovoltaic Panels. (2012). Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:6:p:900-912.

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92
471995Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs. (1995). Srinivasan, Kannan ; Moorthy, Sridhar . In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:442-466.

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92
481987Comment—Managing Channel Profits: Comment. (1987). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:6:y:1987:i:4:p:375-379.

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92
492001Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer. (2001). Sudhir, K.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:244-264.

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92
502008A Two-Sided, Empirical Model of Television Advertising and Viewing Markets. (2008). Wilbur, Kenneth. In: Marketing Science. RePEc:inm:ormksc:v:27:y:2008:i:3:p:356-378.

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91

50 most relevant documents in this series (papers most cited in the last two years)


#YearTitleCited
11985Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214.

Full description at Econpapers || Download paper

149
22010The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421.

Full description at Econpapers || Download paper

91
31991Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296.

Full description at Econpapers || Download paper

63
42012Peer Effects in the Diffusion of Solar Photovoltaic Panels. (2012). Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:6:p:900-912.

Full description at Econpapers || Download paper

62
51993The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Anderson, Eugene W. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143.

Full description at Econpapers || Download paper

61
62004Using Online Conversations to Study Word-of-Mouth Communication. (2004). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560.

Full description at Econpapers || Download paper

60
71986The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297.

Full description at Econpapers || Download paper

53
81983An Industry Equilibrium Analysis of Downstream Vertical Integration. (1983). Staelin, Richard ; McGuire, Timothy W.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191.

Full description at Econpapers || Download paper

53
92006Brands and Branding: Research Findings and Future Priorities. (2006). Lehmann, Donald R. ; Keller, Kevin Lane . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759.

Full description at Econpapers || Download paper

49
102006Research on Innovation: A Review and Agenda for. (2006). Hauser, John ; Griffin, Abbie ; Tellis, Gerard J.. In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:687-717.

Full description at Econpapers || Download paper

40
112011Opinion Leadership and Social Contagion in New Product Diffusion. (2011). van den Bulte, Christophe ; Valente, Thomas W. ; Iyengar, Raghuram . In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:2:p:195-212.

Full description at Econpapers || Download paper

40
121985Optimal Pricing and Return Policies for Perishable Commodities. (1985). Pasternack, Barry Alan . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:166-176.

Full description at Econpapers || Download paper

40
131983Managing Channel Profits. (1983). Jeuland, Abel P. ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:239-272.

Full description at Econpapers || Download paper

38
142000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Hoffman, Donna L. ; Yung, Yiu-Fai ; Novak, Thomas P.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42.

Full description at Econpapers || Download paper

37
151994Why the Bass Model Fits without Decision Variables. (1994). Jain, Dipak C. ; Krishnan, Trichy V. ; Bass, Frank M.. In: Marketing Science. RePEc:inm:ormksc:v:13:y:1994:i:3:p:203-223.

Full description at Econpapers || Download paper

37
161998A Dynamic Model of the Duration of the Customers Relationship with a Continuous Service Provider: The Role of Satisfaction. (1998). Bolton, Ruth. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:45-65.

Full description at Econpapers || Download paper

36
171983A Logit Model of Brand Choice Calibrated on Scanner Data. (1983). John D. C. Little, ; Guadagni, Peter M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:203-238.

Full description at Econpapers || Download paper

36
182005Conditioning Prices on Purchase History. (2005). Varian, Hal ; Acquisti, Alessandro. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:367-381.

Full description at Econpapers || Download paper

35
191998Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP. (1998). Bell, David R. ; Lattin, James M.. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:66-88.

Full description at Econpapers || Download paper

35
201998The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28.

Full description at Econpapers || Download paper

35
212010The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. (2010). Chintagunta, Pradeep ; Venkataraman, Sriram ; Gopinath, Shyam . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:944-957.

Full description at Econpapers || Download paper

33
221988Product and Price Competition in a Duopoly. (1988). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168.

Full description at Econpapers || Download paper

33
231996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. (1996). Keane, Michael ; Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20.

Full description at Econpapers || Download paper

30
241989Determinants of Continuity in Conventional Industrial Channel Dyads. (1989). Weitz, Barton ; Anderson, Erin . In: Marketing Science. RePEc:inm:ormksc:v:8:y:1989:i:4:p:310-323.

Full description at Econpapers || Download paper

29
251984Market Segmentation, Self-Selection, and Product Line Design. (1984). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:3:y:1984:i:4:p:288-307.

Full description at Econpapers || Download paper

29
261995Empirical Generalizations from Reference Price Research. (1995). Kalyanaram, Gurumurthy ; Winer, Russell S.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g161-g169.

Full description at Econpapers || Download paper

29
272007Zero as a Special Price: The True Value of Free Products. (2007). Ariely, Dan ; Mazar, Nina ; Shampanier, Kristina . In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:6:p:742-757.

Full description at Econpapers || Download paper

28
282000Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids. (2000). Haubl, Gerald ; Trifts, Valerie . In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:4-21.

Full description at Econpapers || Download paper

28
292009Firm-Created Word-of-Mouth Communication: Evidence from a Field Test. (2009). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:28:y:2009:i:4:p:721-739.

Full description at Econpapers || Download paper

28
302001Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?. (2001). Desai, Preyas S.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:265-283.

Full description at Econpapers || Download paper

27
312004Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing. (2004). Baumgartner, Hans ; Grewal, Rajdeep ; Cote, Joseph A.. In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:519-529.

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27
321997Why Store Brand Penetration Varies by Retailer. (1997). Dhar, Sanjay K. ; Hoch, Stephen J.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:3:p:208-227.

Full description at Econpapers || Download paper

27
332003Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation. (2003). Srinivasan, Kannan ; Rajiv, Surendra ; Mehta, Nitin . In: Marketing Science. RePEc:inm:ormksc:v:22:y:2003:i:1:p:58-84.

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26
342006Customer Metrics and Their Impact on Financial Performance. (2006). Gupta, Sunil ; Zeithaml, Valarie . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:718-739.

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26
351995Channel Coordination When Retailers Compete. (1995). Ingene, Charles A. ; Parry, Mark E.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:360-377.

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25
362006The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions. (2006). Elberse, Anita ; Mark A. A. M. Leenders, ; Eliashberg, Jehoshua . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:638-661.

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23
371997Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services. (1997). Fornell, Claes ; Rust, Roland T. ; Anderson, Eugene W.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:2:p:129-145.

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23
382012Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content. (2012). Ghose, Anindya ; Ipeirotis, Panagiotis G. ; Li, Beibei. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:3:p:493-520.

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23
392010Positive Effects of Negative Publicity: When Negative Reviews Increase Sales. (2010). Sorensen, Alan T. ; Rasmussen, Scott J. ; Berger, Jonah. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:815-827.

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402003Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures. (2003). Elberse, Anita ; Eliashberg, Jehoshua . In: Marketing Science. RePEc:inm:ormksc:v:22:y:2003:i:3:p:329-354.

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23
411999The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions. (1999). Ansari, Asim ; Gupta, Sunil ; Manchanda, Puneet. In: Marketing Science. RePEc:inm:ormksc:v:18:y:1999:i:2:p:95-114.

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23
422010A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel. (2010). Villas-Boas, Sofia ; Klapper, Daniel ; draganska, michaela. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:1:p:57-74.

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22
432008A Two-Sided, Empirical Model of Television Advertising and Viewing Markets. (2008). Wilbur, Kenneth. In: Marketing Science. RePEc:inm:ormksc:v:27:y:2008:i:3:p:356-378.

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22
442010Online Demand Under Limited Consumer Search. (2010). Albuquerque, Paulo ; Bronnenberg, Bart J. ; Kim, Jun B.. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:6:p:1001-1023.

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22
451998Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice. (1998). Wertenbroch, Klaus . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:4:p:317-337.

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22
461998Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers. (1998). Balasubramanian, Sridhar. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:3:p:181-195.

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22
471997Vertical Strategic Interaction: Implications for Channel Pricing Strategy. (1997). Lee, Eunkyu ; Staelin, Richard. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:3:p:185-207.

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21
481990The Economics of Product Variety: A Survey. (1990). Lancaster, Kelvin . In: Marketing Science. RePEc:inm:ormksc:v:9:y:1990:i:3:p:189-206.

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21
491993The Voice of the Customer. (1993). Hauser, John ; Griffin, Abbie . In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:1-27.

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21
502012Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance. (2012). Tellis, Gerard J. ; Tirunillai, Seshadri . In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:2:p:198-215.

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21

Citing documents used to compute impact factor 59:


YearTitle
2017Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45.

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2017Big Data Analytics: A Review on Theoretical Contributions and Tools Used in Literature. (2017). Grover, Purva ; Kar, Arpan Kumar. In: Global Journal of Flexible Systems Management. RePEc:spr:gjofsm:v:18:y:2017:i:3:d:10.1007_s40171-017-0159-3.

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2017A multidisciplinary perspective of big data in management research. (2017). Sheng, Jie ; Wang, Xiaojun ; Amankwah-Amoah, Joseph. In: International Journal of Production Economics. RePEc:eee:proeco:v:191:y:2017:i:c:p:97-112.

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2017Strategic inventories with quality deterioration. (2017). Mantin, Benny ; Jiang, Lifei . In: European Journal of Operational Research. RePEc:eee:ejores:v:258:y:2017:i:1:p:155-164.

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2017Metrics unreliability and marketing overspending. (2017). Sridhar, Shrihari ; Kelkar, Ajay ; Naik, Prasad A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:4:p:761-779.

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2017The impact of advertising along the conversion funnel. (2017). Seiler, Stephan ; Yao, Song. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:15:y:2017:i:3:d:10.1007_s11129-017-9184-y.

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2017An empirical analysis of factors that influence retail website visit types. (2017). Danaher, Peter ; Sands, Sean J ; Pallant, Jason I. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:39:y:2017:i:c:p:62-70.

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2017Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions. (2017). Ailawadi, Kusum L ; Farris, Paul W. In: Journal of Retailing. RePEc:eee:jouret:v:93:y:2017:i:1:p:120-135.

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2017Structural forecasts for marketing data. (2017). Allenby, Greg M. In: International Journal of Forecasting. RePEc:eee:intfor:v:33:y:2017:i:2:p:433-441.

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2017Investigating the effect of quality of grammar and mechanics (QGAM) in online reviews: The mediating role of reviewer crediblity. (2017). Ketron, Seth. In: Journal of Business Research. RePEc:eee:jbrese:v:81:y:2017:i:c:p:51-59.

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2017The Role of Big Data and Predictive Analytics in Retailing. (2017). Bradlow, Eric T ; Voleti, Sudhir ; Kopalle, Praveen ; Gangwar, Manish . In: Journal of Retailing. RePEc:eee:jouret:v:93:y:2017:i:1:p:79-95.

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2017DOES TELEVISION ENTRY DECREASE THE NUMBER OF MOVIE THEATERS?. (2017). Gutierrez-Navratil, Fernanda ; Gil, Ricard. In: Economic Inquiry. RePEc:bla:ecinqu:v:55:y:2017:i:2:p:736-756.

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2017Using PageRank for non-personalized default rankings in dynamic markets. (2017). Scholz, Michael ; Rothlauf, Franz ; Pfeiffer, Jella . In: European Journal of Operational Research. RePEc:eee:ejores:v:260:y:2017:i:1:p:388-401.

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2017The information value of online social networks: Lessons from peer-to-peer lending. (2017). Freedman, Seth ; Jin, Ginger Zhe. In: International Journal of Industrial Organization. RePEc:eee:indorg:v:51:y:2017:i:c:p:185-222.

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2017Pricing with Cookies: Behavior-Based Price Discrimination and Spatial Competition. (2017). Matsushima, Noriaki ; King, Stephen ; Choe, Chongwoo. In: Monash Economics Working Papers. RePEc:mos:moswps:2017-07.

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2017Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products. (2017). Novak, Tom ; Verhoef, Peter C ; Hu, Mandy Mantian ; Hoffman, Donna L ; Fong, Nathan ; Datta, Hannes ; Bart, Yakov ; Andrews, Michelle ; Abhishek, Vibhanshu ; Luo, Xueming ; Zhang, Yuchi ; Kannan, P K ; Rand, William ; Stephen, Andrew T. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:40:y:2017:i:c:p:1-8.

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2017Online Purchase Paths and Conversion Dynamics across Multiple Websites. (2017). Park, Chang Hee. In: Journal of Retailing. RePEc:eee:jouret:v:93:y:2017:i:3:p:253-265.

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2017Why strategy is key for successful social media sales. (2017). Lindsey-Mullikin, Joan ; Borin, Norm . In: Business Horizons. RePEc:eee:bushor:v:60:y:2017:i:4:p:473-482.

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2017Choosing the right exchange-old-for-new programs for durable goods with a rollover. (2017). Xiao, Yongbo. In: European Journal of Operational Research. RePEc:eee:ejores:v:259:y:2017:i:2:p:512-526.

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2017Informational rigidities and the stickiness of temporary Sales. (2017). Steinsson, Jon ; Anderson, Eric ; Malin, Benjamin A ; Nakamura, Emi ; Simester, Duncan . In: Journal of Monetary Economics. RePEc:eee:moneco:v:90:y:2017:i:c:p:64-83.

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2017Round prices and price rigidity: Evidence from outlawing odd prices. (2017). Ater, Itai ; Gerlitz, Omri. In: Journal of Economic Behavior & Organization. RePEc:eee:jeborg:v:144:y:2017:i:c:p:188-203.

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2017Price and quality-based competition and channel structure with consumer loyalty. (2017). Wang, Sujuan ; Liu, Weiqi ; Hu, Qiying. In: European Journal of Operational Research. RePEc:eee:ejores:v:262:y:2017:i:2:p:563-574.

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2017Social influence in the adoption of a B2B loyalty program: The role of elite status members. (2017). Viswanathan, Vijay ; Krafft, Manfred ; Sese, Javier F. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:4:p:901-918.

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2017Who canvasses for cargos? Incentive analysis and channel structure in a shipping supply chain. (2017). Niu, Baozhuang ; Wang, Fan ; He, Jiayi ; Zhuo, Xiaopo. In: Transportation Research Part B: Methodological. RePEc:eee:transb:v:97:y:2017:i:c:p:78-101.

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2017Corporate social responsibility and product quality: Complements or substitutes?. (2017). Banerjee, Sumitro ; Wathieu, Luc . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:3:p:734-745.

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2017Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts. (2017). Wangenheim, Florian V ; Schumann, Jan H ; Wunderlich, Nancy V. In: Journal of Business Research. RePEc:eee:jbrese:v:79:y:2017:i:c:p:181-188.

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2017Social Media and Political Donations: New Technology and Incumbency Advantage in the United States. (2017). Yildirim, Pinar ; Petrova, Maria ; Sen, Ananya. In: CEPR Discussion Papers. RePEc:cpr:ceprdp:11808.

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2017Intellectual Structure and Emancipation of Word of Mouth Research: A Bibliometric Analysis of a Multidisciplinary Research Field. (2017). Reckmann, Tobias. In: EconStor Preprints. RePEc:zbw:esprep:179913.

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2017Optimal pricing policies for differentiated brands under different supply chain power structures. (2017). Luo, Zheng ; Chen, XU ; Wang, Xiaojun. In: European Journal of Operational Research. RePEc:eee:ejores:v:259:y:2017:i:2:p:437-451.

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2017Crowdfunding practices in and outside the US. (2017). BIGELLI, MARCO ; Barbi, Massimiliano. In: Research in International Business and Finance. RePEc:eee:riibaf:v:42:y:2017:i:c:p:208-223.

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2017Forecasting the Success Rate of Reward Based Crowdfunding Projects. (2017). Vasilev, Aleksandar ; Elenchev, Ivelin. In: EconStor Preprints. RePEc:zbw:esprep:170681.

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2017Online classified advertising: a review and bibliometric analysis. (2017). Fang, Chencheng ; Qiu, Wei ; Zhang, Jiantong. In: Scientometrics. RePEc:spr:scient:v:113:y:2017:i:3:d:10.1007_s11192-017-2524-6.

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2017Love at first sight: The effect of presentation order on evaluation of experiential options in luxury tour packages. (2017). Song, Liang ; Chao, Chih-Wei ; Guan, Chong ; Hung, Yu-Chen. In: Journal of Business Research. RePEc:eee:jbrese:v:81:y:2017:i:c:p:181-191.

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2017Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45.

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2017Promoting continual member participation in firm-hosted online brand communities: An organizational socialization approach. (2017). Xiao, Bangming ; Liao, Junyun ; Huang, Minxue . In: Journal of Business Research. RePEc:eee:jbrese:v:71:y:2017:i:c:p:92-101.

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2017Exploring and extending a collective open business model. (2017). Tower, Annette ; Noble, Charles H. In: AMS Review. RePEc:spr:amsrev:v:7:y:2017:i:3:d:10.1007_s13162-017-0105-8.

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2017Understanding value-creating practices in social media-based brand communities. (2017). Sorensen, Anne ; Drennan, Judy. In: The Service Industries Journal. RePEc:taf:servic:v:37:y:2017:i:15-16:p:986-1007.

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2017From conformity to reactance: Contingent role of network centrality in consumer-to-consumer influence. (2017). Chatterjee, Pabitra ; Trendel, Olivier ; Chollet, Barthelemy. In: Journal of Business Research. RePEc:eee:jbrese:v:75:y:2017:i:c:p:86-94.

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2017From conformity to reactance: Contingent role of network centrality in consumer-to-consumer influence. (2017). Chatterjee, Pabitra ; Trendel, Olivier ; Chollet, Barthelemy. In: Grenoble Ecole de Management (Post-Print). RePEc:hal:gemptp:hal-01589885.

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2017Social influence in the adoption of a B2B loyalty program: The role of elite status members. (2017). Viswanathan, Vijay ; Krafft, Manfred ; Sese, Javier F. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:4:p:901-918.

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2017Information as potential key determinant in switching electricity suppliers. (2017). Wirl, Franz ; Six, Magdalena ; Wolf, Jaqueline . In: Journal of Business Economics. RePEc:spr:jbecon:v:87:y:2017:i:2:d:10.1007_s11573-016-0821-9.

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2017Warranty pricing with consumer learning. (2017). Lei, Yong ; Shum, Stephen ; Liu, Qian. In: European Journal of Operational Research. RePEc:eee:ejores:v:263:y:2017:i:2:p:596-610.

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2017Consumers cognitive and affective responses to brand origin misclassifications: Does confidence in brand origin identification matter?. (2017). Mandler, Timo ; Kim, Kyungae ; Won, Sungbin . In: Journal of Business Research. RePEc:eee:jbrese:v:80:y:2017:i:c:p:197-209.

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2017Dynamic Technological Diversification and Its Impact on Firms’ Performance: An Empirical Analysis of Korean IT Firms. (2017). Ho, Sang ; Lee, Chulung ; Hong, KI. In: Sustainability. RePEc:gam:jsusta:v:9:y:2017:i:7:p:1239-:d:104836.

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2017Targeted Advertising and Cumulative Exposure Effects: The Impact of Banning Advertising to Children in Quebec. (2017). Pepall, Lynne ; Reiff, Joseph. In: Review of Industrial Organization. RePEc:kap:revind:v:51:y:2017:i:3:d:10.1007_s11151-017-9567-y.

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2017Estimating a Demand System with Choke Prices. (2017). Perloff, Jeffrey ; LaFrance, Jeffrey ; Golan, Amos ; Seabold, Skipper ; La France, Jeffrey T. In: Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series. RePEc:cdl:agrebk:qt4qt9q8vr.

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2017The effect of firms structural designs on advertising and personal selling returns. (2017). Lee, Ju-Yeon ; Palmatier, Robert W ; Sridhar, Shrihari . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:173-193.

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2017Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings. (2017). Prieto-Rodriguez, Juan ; Gutierrez-Navratil, Fernanda ; Hermosilla, Manuel. In: MPRA Paper. RePEc:pra:mprapa:82040.

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2017How many, how often, and how new? A multivariate profiling of mobile app users. (2017). Liu, Feng ; Zhao, Shaoqiong. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:38:y:2017:i:c:p:71-80.

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2017Online Purchase Paths and Conversion Dynamics across Multiple Websites. (2017). Park, Chang Hee. In: Journal of Retailing. RePEc:eee:jouret:v:93:y:2017:i:3:p:253-265.

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2017Amenity demand and species diversity across Indian zoos. (2017). Martin, David ; Shell, Cassidy . In: Working Papers. RePEc:dav:wpaper:17-03.

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2017A health intervention or a kitchen appliance? Household costs and benefits of a cleaner burning biomass-fuelled cookstove in Malawi. (2017). Thomas, Ranjeeta ; Conteh, Lesong ; Mortimer, Kevin ; Havens, Deborah ; Malava, Jullita Kenala ; Cundale, Katie . In: Social Science & Medicine. RePEc:eee:socmed:v:183:y:2017:i:c:p:1-10.

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2017Exit, Tweets and Loyalty. (2017). Goldfarb, Avi ; Gans, Joshua ; Lederman, Mara. In: NBER Working Papers. RePEc:nbr:nberwo:23046.

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2017Exit, Tweets, and Loyalty. (2017). Goldfarb, Avi ; Gans, Joshua ; Lederman, Mara. In: Working Papers. RePEc:hka:wpaper:2017-009.

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2017The Relationship with Ad Clicks and Purchase Intention: An Empiricial Study of Online Consumer Behaviour. (2017). Erdem, Akir ; Zdemir, Osman ; DURMU, Beril . In: European Journal of Economics and Business Studies Articles. RePEc:eur:ejesjr:181.

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2017Economic Damage of Cookie Lifetime Restrictions. (2017). Skiera, Bernd ; Miller, Klaus. In: Working Papers. RePEc:net:wpaper:1702.

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2017Welfare economics of review information: Implications for the online selling platform owner. (2017). Zhang, Tao ; Li, Gang ; Lai, Kin Keung. In: International Journal of Production Economics. RePEc:eee:proeco:v:184:y:2017:i:c:p:69-79.

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2017Platform intermediation to sponsor alternative fuel vehicles. (2017). Dietrich, Antje-Mareike . In: Transport Policy. RePEc:eee:trapol:v:54:y:2017:i:c:p:90-99.

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2017Green Car Adoption and the Supply of Alternative Fuels. (2017). Pavan, Giulia . In: TSE Working Papers. RePEc:tse:wpaper:32303.

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Recent citations (cites in year: CiY)


Recent citations received in 2017

YearCiting document
2017Non-reservation price equilibria and consumer search. (2017). Parakhonyak, Alexei ; janssen, maarten. In: Journal of Economic Theory. RePEc:eee:jetheo:v:172:y:2017:i:c:p:120-162.

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2017Vitamin panacea: Is advertising fueling demand for products with uncertain scientific benefit?. (2017). Eisenberg, Matthew D ; Cantor, Jonathan H ; Avery, Rosemary J. In: Journal of Health Economics. RePEc:eee:jhecon:v:55:y:2017:i:c:p:30-44.

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2017A multidisciplinary perspective of big data in management research. (2017). Sheng, Jie ; Wang, Xiaojun ; Amankwah-Amoah, Joseph. In: International Journal of Production Economics. RePEc:eee:proeco:v:191:y:2017:i:c:p:97-112.

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2017Goal-based models for discrete choice analysis. (2017). Swait, Joffre. In: Transportation Research Part B: Methodological. RePEc:eee:transb:v:101:y:2017:i:c:p:72-88.

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Recent citations received in 2016

YearCiting document
2016Hidden Variable Models for Market Basket Data. Statistical Performance and Managerial Implications. (2016). Hruschka, Harald. In: University of Regensburg Working Papers in Business, Economics and Management Information Systems. RePEc:bay:rdwiwi:34994.

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2016Vertical Information Restraints: Pro- and Anti-Competitive Impacts of Minimum Advertised Price Restrictions. (2016). Bar-Isaac, Heski ; Asker, John . In: CEPR Discussion Papers. RePEc:cpr:ceprdp:11579.

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2016Design of Public Procurement Auctions: Evidence from Cleaning Contracts. (2016). Toivanen, Otto ; Hyytinen, Ari ; Lundberg, Sofia. In: CEPR Discussion Papers. RePEc:cpr:ceprdp:11708.

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2016The Effects of Channel Experiences and Direct Marketing on Customer Retention in Multichannel Settings. (2016). Chang, Chun-Wei ; Zhang, Jonathan Z. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:36:y:2016:i:c:p:77-90.

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2016A Model for Inferring Market Preferences from Online Retail Product Information Matrices. (2016). Gilbride, Timothy J ; Siddarth, S ; Mintz, Ofer ; Currim, Imran S. In: Journal of Retailing. RePEc:eee:jouret:v:92:y:2016:i:4:p:470-485.

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2016Editorial—Marketing Science and Big Data. (2016). Chintagunta, Pradeep ; Hauser, John R ; Hanssens, Dominique M. In: Marketing Science. RePEc:inm:ormksc:v:35:y:2016:i:3:p:341-342.

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2016Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data. (2016). Skiera, Bernd ; Ringel, Daniel M. In: Marketing Science. RePEc:inm:ormksc:v:35:y:2016:i:3:p:511-534.

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2016Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment. (2016). Wang, Yanwen ; Sprigg, Jim ; Cryder, Cynthia ; Lewis, Michael. In: Marketing Science. RePEc:inm:ormksc:v:35:y:2016:i:4:p:565-575.

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2016An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications. (2016). Liu, Qiang ; Venkataraman, Sriram ; Gupta, Sachin. In: Management Science. RePEc:inm:ormnsc:v:62:y:2016:i:8:p:2321-2340.

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2016Consumer deliberation and quality signaling. (2016). Guo, Liang ; Wu, Yue. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:14:y:2016:i:3:d:10.1007_s11129-016-9174-5.

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2016Vertical Information Restraints: Pro- and Anti-Competitive Impacts of Minimum Advertised Price Restrictions. (2016). Bar-Isaac, Heski ; Asker, John. In: NBER Working Papers. RePEc:nbr:nberwo:22771.

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2016Empirical Models of Learning Dynamics: A Survey of Recent Developments. (2016). Keane, Michael ; Ching, Andrew ; Erdem, Tulin. In: Economics Papers. RePEc:nuf:econwp:1611.

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Recent citations received in 2015

YearCiting document
2015The Importance of Trust for Personalized Online Advertising. (2015). Bleier, Alexander ; Eisenbeiss, Maik. In: Journal of Retailing. RePEc:eee:jouret:v:91:y:2015:i:3:p:390-409.

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2015The Evolution of Marketing Channels: Trends and Research Directions. (2015). Watson, George F ; Ganesan, Shankar ; Palmatier, Robert W ; Worm, Stefan. In: Journal of Retailing. RePEc:eee:jouret:v:91:y:2015:i:4:p:546-568.

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2015Do Organic Results Help or Hurt Sponsored Search Performance?. (2015). Smith, Michael D ; Agarwal, Ashish ; Hosanagar, Kartik . In: Information Systems Research. RePEc:inm:orisre:v:26:y:2015:i:4:p:695-713.

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2015Editorial —Marketing Science in Emerging Markets. (2015). Srinivasan, Kannan ; Narasimhan, Laxman ; Sudhir, K. In: Marketing Science. RePEc:inm:ormksc:v:34:y:2015:i:4:p:473-479.

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2015Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management. (2015). Sudhir, K ; Khwaja, Ahmed ; Huang, Guofang . In: Marketing Science. RePEc:inm:ormksc:v:34:y:2015:i:5:p:702-721.

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2015Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India. (2015). Narayan, Vishal ; Sudhir, K ; Rao, Vithala R. In: Marketing Science. RePEc:inm:ormksc:v:34:y:2015:i:6:p:825-842.

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2015Position Auctions with Budget Constraints: Implications for Advertisers and Publishers. (2015). Dukes, Anthony ; Lu, Shijie ; Zhu, YI. In: Marketing Science. RePEc:inm:ormksc:v:34:y:2015:i:6:p:897-905.

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2015Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis. (2015). Wu, Chunhua . In: Marketing Science. RePEc:inm:ormksc:v:34:y:2015:i:6:p:906-921.

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2015Service Quality Variability and Termination Behavior. (2015). Chintagunta, Pradeep ; Sriram, S ; Manchanda, Puneet. In: Management Science. RePEc:inm:ormnsc:v:61:y:2015:i:11:p:2739-2759.

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2015Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis. (2015). Amaldoss, Wilfred ; Shin, Woochoel ; Desai, Preyas S. In: Management Science. RePEc:inm:ormnsc:v:61:y:2015:i:3:p:507-519.

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2015What’s Different About Emerging Markets, and What Does it Mean for Theory and Practice?. (2015). Srivastava, Rajendra K ; Roberts, John ; Kayande, Ujwal . In: Customer Needs and Solutions. RePEc:spr:custns:v:2:y:2015:i:4:p:245-250.

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2015Two faces of word-of-mouth: Understanding the impact of social interactions on demand curves for innovative products. (2015). Weron, Rafał ; Sznajd-Weron, Katarzyna ; Maciejowska, Katarzyna ; Kowalska-Pyzalska, Anna ; Jedrzejewski, Arkadiusz . In: HSC Research Reports. RePEc:wuu:wpaper:hsc1509.

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Recent citations received in 2014

YearCiting document
2014Finding items cannibalization and synergy by BWS data. (2014). Conklin, Michael ; Lipovetsky, Stan. In: Journal of choice modelling. RePEc:eee:eejocm:v:12:y:2014:i:c:p:1-9.

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2014A multi-category customer base analysis. (2014). Park, Chang Hee ; Schweidel, David A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:3:p:266-279.

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2014The effect of customer empowerment on adherence to expert advice. (2014). Camacho, Nuno ; Stremersch, Stefan ; de Jong, Martijn. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:3:p:293-308.

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2014Billboard and cinema advertising: Missed opportunity or spoiled arms?. (2014). Frison, Steffi ; De Maeyer, Peter ; Croux, Christophe ; Dekimpe, Marnik G. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:4:p:425-433.

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2014Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions. (2014). Geyskens, Inge ; Dekimpe, Marnik G ; Braak, Anne Ter. In: Journal of Retailing. RePEc:eee:jouret:v:90:y:2014:i:2:p:125-140.

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2014Determinants of Store Brand Share. (2014). Sethuraman, Raj ; Gielens, Katrijn. In: Journal of Retailing. RePEc:eee:jouret:v:90:y:2014:i:2:p:141-153.

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2014Learning from Peers: Knowledge Transfer and Sales Force Productivity Growth. (2014). Pierce, Lamar ; Li, Jia ; Chan, Tat Y. In: Marketing Science. RePEc:inm:ormksc:v:33:y:2014:i:4:p:463-484.

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2014Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising. (2014). Sayedi, Amin ; Srinivasan, Kannan ; Jerath, Kinshuk . In: Marketing Science. RePEc:inm:ormksc:v:33:y:2014:i:4:p:586-608.

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2014A Data Set of Brands and Their Characteristics. (2014). Peres, Renana ; Lovett, Mitchell ; Shachar, Ron . In: Marketing Science. RePEc:inm:ormksc:v:33:y:2014:i:4:p:609-617.

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2014Price Advertising by Manufacturers and Dealers. (2014). Wilbur, Kenneth ; Silva-Risso, Jorge M ; Siddarth, S ; Xu, Linli . In: Management Science. RePEc:inm:ormnsc:v:60:y:2014:i:11:p:2816-2834.

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2014Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph. (2014). Hauser, John R ; Liberali, Guilherme ; Urban, Glen L. In: Management Science. RePEc:inm:ormnsc:v:60:y:2014:i:6:p:1594-1616.

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2014Compensation and Peer Effects in Competing Sales Teams. (2014). Li, Jia ; Chan, Tat Y ; Pierce, Lamar. In: Management Science. RePEc:inm:ormnsc:v:60:y:2014:i:8:p:1965-1984.

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2014The Joint identification of utility and discount functions from stated choice data: An application to durable goods adoption. (2014). Hitsch, Gunter ; Jindal, Pranav ; Dube, Jean-Pierre. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:12:y:2014:i:4:p:331-377.

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2014Optimal Sales Force Compensation. (2014). Schöttner, Anja ; Kräkel, Matthias ; Schottner, Anja ; Krakel, Matthias. In: Working Paper Series of the Department of Economics, University of Konstanz. RePEc:knz:dpteco:1409.

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2014Dynamic Demand for New and Used Durable Goods without Physical Depreciation: The Case of Japanese Video Games. (2014). Ching, Andrew ; Ishihara, Masakazu . In: 2014 Meeting Papers. RePEc:red:sed014:782.

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Source data used to compute the impact factor of RePEc series.

CitEc is a RePEc service, providing citation data for Economics since 2001. Sponsored by INOMICS. Last updated December, 2th 2018. Contact: CitEc Team