[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]
IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
1990 | 0 | 0.08 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.04 | |||||
1991 | 0 | 0.08 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.04 | |||||
1992 | 0 | 0.08 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.04 | |||||
1993 | 0 | 0.1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.05 | |||||
1994 | 0 | 0.11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.05 | |||||
1995 | 0 | 0.19 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.08 | |||||
1996 | 0 | 0.22 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.1 | |||||
1997 | 0 | 0.22 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.09 | |||||
1998 | 0 | 0.26 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.12 | |||||
1999 | 0 | 0.28 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.14 | |||||
2000 | 0 | 0.33 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.15 | |||||
2001 | 0 | 0.36 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.15 | |||||
2002 | 0 | 0.39 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.21 | |||||
2003 | 0 | 0.4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.2 | |||||
2004 | 0 | 0.45 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.2 | |||||
2005 | 0 | 0.46 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.22 | |||||
2006 | 0 | 0.46 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.21 | |||||
2007 | 0 | 0.42 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.18 | |||||
2008 | 0 | 0.44 | 0.06 | 0 | 16 | 16 | 118 | 1 | 1 | 0 | 0 | 0 | 1 | 0.06 | 0.21 | |||
2009 | 0.31 | 0.44 | 1.63 | 0.31 | 30 | 46 | 466 | 75 | 76 | 16 | 5 | 16 | 5 | 75 | 100 | 61 | 2.03 | 0.21 |
2010 | 0.65 | 0.43 | 1.8 | 0.65 | 24 | 70 | 260 | 126 | 202 | 46 | 30 | 46 | 30 | 117 | 92.9 | 42 | 1.75 | 0.18 |
2011 | 0.52 | 0.46 | 0.62 | 0.51 | 25 | 95 | 148 | 59 | 261 | 54 | 28 | 70 | 36 | 23 | 39 | 4 | 0.16 | 0.21 |
2012 | 0.31 | 0.47 | 0.69 | 0.58 | 21 | 116 | 243 | 80 | 341 | 49 | 15 | 95 | 55 | 32 | 40 | 2 | 0.1 | 0.19 |
2013 | 0.57 | 0.53 | 0.99 | 0.61 | 23 | 139 | 194 | 137 | 478 | 46 | 26 | 116 | 71 | 68 | 49.6 | 17 | 0.74 | 0.22 |
2014 | 0.43 | 0.55 | 0.94 | 0.67 | 20 | 159 | 164 | 149 | 627 | 44 | 19 | 123 | 83 | 51 | 34.2 | 0 | 0.22 | |
2015 | 0.6 | 0.56 | 1.2 | 0.73 | 19 | 178 | 79 | 214 | 841 | 43 | 26 | 113 | 83 | 53 | 24.8 | 0 | 0.21 | |
2016 | 0.97 | 0.58 | 1.67 | 1.06 | 25 | 203 | 82 | 340 | 1181 | 39 | 38 | 108 | 114 | 72 | 21.2 | 14 | 0.56 | 0.2 |
2017 | 0.8 | 0.6 | 1.35 | 1.02 | 30 | 233 | 61 | 315 | 1496 | 44 | 35 | 108 | 110 | 62 | 19.7 | 2 | 0.07 | 0.22 |
2018 | 0.84 | 0.76 | 1.5 | 1.08 | 32 | 265 | 14 | 397 | 1893 | 55 | 46 | 117 | 126 | 84 | 21.2 | 5 | 0.16 | 0.31 |
IF: | Impact Factor: C2Y / D2Y |
AIF: | Average Impact Factor for series in RePEc in year y |
CIF: | Cumulative impact factor |
IF5: | Impact Factor: C5Y / D5Y |
DOC: | Number of documents published in year y |
CDO: | Cumulative number of documents published until year y |
CIT: | Number of citations to papers published in year y |
NCI: | Number of citations in year y |
CCU: | Cumulative number of citations to papers published until year y |
D2Y: | Number of articles published in y-1 plus y-2 |
C2Y: | Cites in y to articles published in y-1 plus y-2 |
D5Y: | Number of articles published in y-1 until y-5 |
C5Y: | Cites in y to articles published in y-1 until y-5 |
SC: | selft citations in y to articles published in y-1 plus y-2 |
%SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
CiY: | Cites in year y to documents published in year y |
II: | Immediacy Index: CiY / Documents. |
AII: | Average Immediacy Index for series in RePEc in year y |
# | Year | Title | Cited |
---|---|---|---|
1 | 2009 | Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions. (2009). Neslin, Scott A ; Shankar, Venkatesh. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:70-81. Full description at Econpapers || Download paper | 82 |
2 | 2012 | Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. (2012). de Vries, Lisette ; PEter, ; Gensler, Sonja. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:83-91. Full description at Econpapers || Download paper | 67 |
3 | 2014 | Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation. (2014). Hollebeek, Linda D ; Brodie, Roderick J ; Glynn, Mark S. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:149-165. Full description at Econpapers || Download paper | 63 |
4 | 2009 | Flow Online: Lessons Learned and Future Prospects. (2009). Hoffman, Donna L ; Novak, Thomas P. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:23-34. Full description at Econpapers || Download paper | 56 |
5 | 2010 | Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues. (2010). Shankar, Venkatesh ; Naik, Prasad ; Hofacker, Charles ; Venkatesh, Alladi. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:111-120. Full description at Econpapers || Download paper | 56 |
6 | 2014 | What We Know and Dont Know About Online Word-of-Mouth: A Review and Synthesis of the Literature. (2014). King, Robert Allen ; Bush, Victoria D ; Racherla, Pradeep . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:3:p:167-183. Full description at Econpapers || Download paper | 52 |
7 | 2013 | Managing Brands in the Social Media Environment. (2013). Gensler, Sonja ; Wiertz, Caroline ; Liu-Thompkins, Yuping ; Volckner, Franziska. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:242-256. Full description at Econpapers || Download paper | 50 |
8 | 2010 | Crafting Integrated Multichannel Retailing Strategies. (2010). Zhang, Jie ; Weitz, Barton A ; Steenburgh, Thomas J ; Kushwaha, Tarun ; Irvin, John W ; Farris, Paul W. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:168-180. Full description at Econpapers || Download paper | 48 |
9 | 2009 | Does Chatter Matter? The Impact of User-Generated Content on Music Sales. (2009). Dhar, Vasant ; Chang, Elaine A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:300-307. Full description at Econpapers || Download paper | 47 |
10 | 2009 | Mobile Marketing: A Synthesis and Prognosis. (2009). Shankar, Venkatesh ; Balasubramanian, Sridhar. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:2:p:118-129. Full description at Econpapers || Download paper | 47 |
11 | 2009 | An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness. (2009). Calder, Bobby J ; Schaedel, Ute ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:321-331. Full description at Econpapers || Download paper | 42 |
12 | 2012 | How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?. (2012). Smith, Andrew N ; Yongjian, Chen ; Fischer, Eileen. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:102-113. Full description at Econpapers || Download paper | 38 |
13 | 2013 | Consumer Power: Evolution in the Digital Age. (2013). Labrecque, Lauren I ; Hofacker, Charles F ; Novak, Thomas P ; Mathwick, Charla ; Dem, Jonas Vor. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:257-269. Full description at Econpapers || Download paper | 34 |
14 | 2010 | CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions. (2010). Verhoef, Peter C ; Ganesan, Shankar ; Krafft, Manfred ; Malthouse, Edward C ; McAlister, Leigh ; Venkatesan, Rajkumar. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:121-137. Full description at Econpapers || Download paper | 33 |
15 | 2011 | Strategic Herding Behavior in Peer-to-Peer Loan Auctions. (2011). Herzenstein, Michal ; Andrews, Rick L ; Dholakia, Utpal M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:1:p:27-36. Full description at Econpapers || Download paper | 31 |
16 | 2009 | Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions. (2009). Blattberg, Robert C ; Neslin, Scott A ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:2:p:157-168. Full description at Econpapers || Download paper | 30 |
17 | 2010 | Consumer Behavior in a Multichannel, Multimedia Retailing Environment. (2010). Dholakia, Utpal M ; Taylor, Earl ; Stewart, David ; Rindfleisch, Aric ; Reeves, Randy ; Kahn, Barbara E. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:86-95. Full description at Econpapers || Download paper | 29 |
18 | 2013 | Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House. (2013). Skiera, Bernd ; Zhang, Michael ; Wege, Egbert ; Haenlein, Michael ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:270-280. Full description at Econpapers || Download paper | 29 |
19 | 2012 | Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework. (2012). Wang, Xia ; Wei, Yujie ; Yu, Chunling. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:198-208. Full description at Econpapers || Download paper | 29 |
20 | 2009 | Interactive Services: A Framework, Synthesis and Research Directions. (2009). Bolton, Ruth ; Saxena-Iyer, Shruti. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:91-104. Full description at Econpapers || Download paper | 28 |
21 | 2009 | Online Trust: State of the Art, New Frontiers, and Research Potential. (2009). Urban, Glen L ; Lorenzon, Antonio ; Amyx, Cinda. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:2:p:179-190. Full description at Econpapers || Download paper | 28 |
22 | 2009 | New Communications Approaches in Marketing: Issues and Research Directions. (2009). Winer, Russell S. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:2:p:108-117. Full description at Econpapers || Download paper | 27 |
23 | 2013 | Social Media Metrics â A Framework and Guidelines for Managing Social Media. (2013). Peters, Kay ; Pauwels, Koen ; Ognibeni, Bjorn ; Kaplan, Andreas M ; Chen, Yubo . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:281-298. Full description at Econpapers || Download paper | 27 |
24 | 2009 | Interactivitys Unanticipated Consequences for Marketers and Marketing. (2009). Deighton, John ; Kornfeld, Leora. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:4-10. Full description at Econpapers || Download paper | 27 |
25 | 2008 | Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons. (2008). Dickinger, Astrid ; Kleijnen, Mirella . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:22:y:2008:i:3:p:23-39. Full description at Econpapers || Download paper | 27 |
26 | 2010 | Strategic Online and Offline Retail Pricing: A Review and Research Agenda. (2010). Grewal, Dhruv ; Tolerico, Stephen ; Song, Reo ; Ratchford, Brian ; Kannan, P K ; Kalyanam, Kirthi ; Janakiraman, Ramkumar . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:138-154. Full description at Econpapers || Download paper | 26 |
27 | 2009 | A Hierarchical Marketing Communications Model of Online and Offline Media Synergies. (2009). Naik, Prasad A ; Peters, Kay. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:288-299. Full description at Econpapers || Download paper | 26 |
28 | 2009 | Probability Models for Customer-Base Analysis. (2009). Fader, Peter S. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:61-69. Full description at Econpapers || Download paper | 25 |
29 | 2008 | Adoption of Virtual Try-on technology for online apparel shopping. (2008). Kim, Jiyeon ; Forsythe, Sandra . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:22:y:2008:i:2:p:45-59. Full description at Econpapers || Download paper | 25 |
30 | 2011 | The Role of Marketing in Social Media: How Online Consumer Reviews Evolve. (2011). Chen, Yubo ; Wang, QI ; Fay, Scott. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:2:p:85-94. Full description at Econpapers || Download paper | 25 |
31 | 2012 | Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers Online Flow Experience. (2012). van Noort, Guda ; van Reijmersdal, Eva A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:223-234. Full description at Econpapers || Download paper | 24 |
32 | 2013 | Social Commerce: A Contingency Framework for Assessing Marketing Potential. (2013). Spann, Martin ; Hoffman, Donna L ; Hennig-Thurau, Thorsten ; de Valck, Kristine ; Yadav, Manjit S. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:311-323. Full description at Econpapers || Download paper | 22 |
33 | 2012 | Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms. (2012). van Noort, Guda ; Willemsen, Lotte M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:3:p:131-140. Full description at Econpapers || Download paper | 21 |
34 | 2011 | The Effectiveness of Branded Mobile Phone Apps. (2011). Bellman, Steven ; Varan, Duane ; Robinson, Jennifer A ; Treleaven-Hassard, Shiree ; Potter, Robert F. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:4:p:191-200. Full description at Econpapers || Download paper | 21 |
35 | 2013 | Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products. (2013). Jimenez, Fernando R ; Mendoza, Norma A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:226-235. Full description at Econpapers || Download paper | 20 |
36 | 2010 | Opportunities for Innovation in the Delivery of Interactive Retail Services. (2010). Berry, Leonard L ; Seiders, Kathleen ; Parasuraman, A ; Meyer, Jeffrey ; Bridges, Cheryl H ; Bolton, Ruth N. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:155-167. Full description at Econpapers || Download paper | 20 |
37 | 2009 | Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing. (2009). Bucklin, Randolph E ; Sismeiro, Catarina. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:35-48. Full description at Econpapers || Download paper | 20 |
38 | 2013 | Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities. (2013). Marchand, Andre ; Hennig-Thurau, Thorsten. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:141-157. Full description at Econpapers || Download paper | 19 |
39 | 2010 | Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions. (2010). Varadarajan, Rajan ; Krause, Tom ; Krishnamurthy, Sandeep ; Pavlou, Paul A ; Yadav, Manjit S ; Vadakkepatt, Gautham Gopal ; Srinivasan, Raji. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:96-110. Full description at Econpapers || Download paper | 19 |
40 | 2009 | Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets. (2009). Sultan, Fareena ; Gao, Tao ; Rohm, Andrew J. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:308-320. Full description at Econpapers || Download paper | 19 |
41 | 2016 | Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues. (2016). Shankar, Venkatesh ; Morrissey, Shawn ; Holland, Steve ; Rizley, Ross ; Ramanathan, Suresh ; Kleijnen, Mirella . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:37-48. Full description at Econpapers || Download paper | 19 |
42 | 2014 | Fostering ConsumerâBrand Relationships in Social Media Environments: The Role of Parasocial Interaction. (2014). Labrecque, Lauren I. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:134-148. Full description at Econpapers || Download paper | 18 |
43 | 2009 | Prospects for Personalization on the Internet. (2009). Montgomery, Alan L ; Smith, Michael D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:2:p:130-137. Full description at Econpapers || Download paper | 18 |
44 | 2010 | The Differential Effects of Online Word-of-Mouth and Critics Reviews on Pre-release Movie Evaluation. (2010). Chakravarty, Anindita ; Mazumdar, Tridib ; Liu, Yong. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:3:p:185-197. Full description at Econpapers || Download paper | 18 |
45 | 2012 | We Create, We Connect, We Respect, Therefore We Are: Intellectual, Social, and Cultural Value in Online Communities. (2012). Seraj, Mina. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:209-222. Full description at Econpapers || Download paper | 17 |
46 | 2010 | An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics. (2010). Chintagunta, Pradeep ; Cebollada-Calvo, Jose-Javier ; Arce-Urriza, Marta ; Chu, Junhong. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:4:p:251-268. Full description at Econpapers || Download paper | 17 |
47 | 2012 | Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions. (2012). Purnawirawan, Nathalia ; Dens, Nathalie ; Depelsmacker, Patrick ; de Pelsmacker, Patrick. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:244-255. Full description at Econpapers || Download paper | 16 |
48 | 2016 | Mobile Promotions: A Framework and Research Priorities. (2016). Andrews, Michelle ; Thornswood, Lance ; Pancras, Joseph ; Hui, Sam ; Goehring, Jody. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:15-24. Full description at Econpapers || Download paper | 16 |
49 | 2012 | Work and Fun on the Internet: The Effects of Utilitarianism and Hedonism Online. (2012). Scarpi, Daniele. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:1:p:53-67. Full description at Econpapers || Download paper | 15 |
50 | 2016 | Mobile Advertising: A Framework and Research Agenda. (2016). Spann, Martin ; Zubcsek, Peter Pal ; Bart, Yakov ; Grewal, Dhruv . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:3-14. Full description at Econpapers || Download paper | 15 |
# | Year | Title | Cited |
---|---|---|---|
1 | 2014 | Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation. (2014). Hollebeek, Linda D ; Brodie, Roderick J ; Glynn, Mark S. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:149-165. Full description at Econpapers || Download paper | 54 |
2 | 2012 | Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. (2012). de Vries, Lisette ; PEter, ; Gensler, Sonja. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:83-91. Full description at Econpapers || Download paper | 44 |
3 | 2014 | What We Know and Dont Know About Online Word-of-Mouth: A Review and Synthesis of the Literature. (2014). King, Robert Allen ; Bush, Victoria D ; Racherla, Pradeep . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:3:p:167-183. Full description at Econpapers || Download paper | 34 |
4 | 2013 | Managing Brands in the Social Media Environment. (2013). Gensler, Sonja ; Wiertz, Caroline ; Liu-Thompkins, Yuping ; Volckner, Franziska. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:242-256. Full description at Econpapers || Download paper | 29 |
5 | 2009 | An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness. (2009). Calder, Bobby J ; Schaedel, Ute ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:321-331. Full description at Econpapers || Download paper | 22 |
6 | 2010 | Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues. (2010). Shankar, Venkatesh ; Naik, Prasad ; Hofacker, Charles ; Venkatesh, Alladi. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:111-120. Full description at Econpapers || Download paper | 21 |
7 | 2010 | Crafting Integrated Multichannel Retailing Strategies. (2010). Zhang, Jie ; Weitz, Barton A ; Steenburgh, Thomas J ; Kushwaha, Tarun ; Irvin, John W ; Farris, Paul W. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:168-180. Full description at Econpapers || Download paper | 21 |
8 | 2009 | Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions. (2009). Neslin, Scott A ; Shankar, Venkatesh. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:70-81. Full description at Econpapers || Download paper | 21 |
9 | 2012 | How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?. (2012). Smith, Andrew N ; Yongjian, Chen ; Fischer, Eileen. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:102-113. Full description at Econpapers || Download paper | 20 |
10 | 2013 | Consumer Power: Evolution in the Digital Age. (2013). Labrecque, Lauren I ; Hofacker, Charles F ; Novak, Thomas P ; Mathwick, Charla ; Dem, Jonas Vor. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:257-269. Full description at Econpapers || Download paper | 20 |
11 | 2013 | Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House. (2013). Skiera, Bernd ; Zhang, Michael ; Wege, Egbert ; Haenlein, Michael ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:270-280. Full description at Econpapers || Download paper | 19 |
12 | 2012 | Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework. (2012). Wang, Xia ; Wei, Yujie ; Yu, Chunling. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:198-208. Full description at Econpapers || Download paper | 19 |
13 | 2011 | Strategic Herding Behavior in Peer-to-Peer Loan Auctions. (2011). Herzenstein, Michal ; Andrews, Rick L ; Dholakia, Utpal M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:1:p:27-36. Full description at Econpapers || Download paper | 17 |
14 | 2013 | Social Media Metrics â A Framework and Guidelines for Managing Social Media. (2013). Peters, Kay ; Pauwels, Koen ; Ognibeni, Bjorn ; Kaplan, Andreas M ; Chen, Yubo . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:281-298. Full description at Econpapers || Download paper | 17 |
15 | 2016 | Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues. (2016). Shankar, Venkatesh ; Morrissey, Shawn ; Holland, Steve ; Rizley, Ross ; Ramanathan, Suresh ; Kleijnen, Mirella . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:37-48. Full description at Econpapers || Download paper | 16 |
16 | 2009 | Flow Online: Lessons Learned and Future Prospects. (2009). Hoffman, Donna L ; Novak, Thomas P. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:23-34. Full description at Econpapers || Download paper | 16 |
17 | 2016 | Mobile Advertising: A Framework and Research Agenda. (2016). Spann, Martin ; Zubcsek, Peter Pal ; Bart, Yakov ; Grewal, Dhruv . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:3-14. Full description at Econpapers || Download paper | 13 |
18 | 2015 | A Meta-analytic Investigation of the Role of Valence in Online Reviews. (2015). Purnawirawan, Nathalia ; Dens, Nathalie ; Depelsmacker, Patrick ; de Pelsmacker, Patrick ; Eisend, Martin. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:17-27. Full description at Econpapers || Download paper | 13 |
19 | 2016 | Mobile Promotions: A Framework and Research Priorities. (2016). Andrews, Michelle ; Thornswood, Lance ; Pancras, Joseph ; Hui, Sam ; Goehring, Jody. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:15-24. Full description at Econpapers || Download paper | 13 |
20 | 2009 | Mobile Marketing: A Synthesis and Prognosis. (2009). Shankar, Venkatesh ; Balasubramanian, Sridhar. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:2:p:118-129. Full description at Econpapers || Download paper | 12 |
21 | 2013 | Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products. (2013). Jimenez, Fernando R ; Mendoza, Norma A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:226-235. Full description at Econpapers || Download paper | 12 |
22 | 2009 | Does Chatter Matter? The Impact of User-Generated Content on Music Sales. (2009). Dhar, Vasant ; Chang, Elaine A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:300-307. Full description at Econpapers || Download paper | 12 |
23 | 2013 | Social Commerce: A Contingency Framework for Assessing Marketing Potential. (2013). Spann, Martin ; Hoffman, Donna L ; Hennig-Thurau, Thorsten ; de Valck, Kristine ; Yadav, Manjit S. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:311-323. Full description at Econpapers || Download paper | 11 |
24 | 2014 | Fostering ConsumerâBrand Relationships in Social Media Environments: The Role of Parasocial Interaction. (2014). Labrecque, Lauren I. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:134-148. Full description at Econpapers || Download paper | 11 |
25 | 2008 | Adoption of Virtual Try-on technology for online apparel shopping. (2008). Kim, Jiyeon ; Forsythe, Sandra . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:22:y:2008:i:2:p:45-59. Full description at Econpapers || Download paper | 11 |
26 | 2015 | Of âLikesâ and âPinsâ: The Effects of Consumers Attachment to Social Media. (2015). Vanmeter, Rebecca A ; Chonko, Lawrence B ; Grisaffe, Douglas B. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:32:y:2015:i:c:p:70-88. Full description at Econpapers || Download paper | 11 |
27 | 2011 | The Role of Marketing in Social Media: How Online Consumer Reviews Evolve. (2011). Chen, Yubo ; Wang, QI ; Fay, Scott. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:2:p:85-94. Full description at Econpapers || Download paper | 11 |
28 | 2010 | Consumer Behavior in a Multichannel, Multimedia Retailing Environment. (2010). Dholakia, Utpal M ; Taylor, Earl ; Stewart, David ; Rindfleisch, Aric ; Reeves, Randy ; Kahn, Barbara E. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:86-95. Full description at Econpapers || Download paper | 11 |
29 | 2013 | Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities. (2013). Marchand, Andre ; Hennig-Thurau, Thorsten. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:141-157. Full description at Econpapers || Download paper | 10 |
30 | 2016 | Gamification and Mobile Marketing Effectiveness. (2016). Hofacker, Charles F ; Donaldson, Jeff ; Manchanda, Puneet ; Lurie, Nicholas H ; de Ruyter, KO. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:25-36. Full description at Econpapers || Download paper | 10 |
31 | 2017 | Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective. (2017). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:15-26. Full description at Econpapers || Download paper | 10 |
32 | 2015 | The Effects of Adopting and Using a Brands Mobile Application on Customers Subsequent Purchase Behavior. (2015). Jung, SU ; Malthouse, Edward C ; Wang, Rebecca Jen-Hui. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:28-41. Full description at Econpapers || Download paper | 10 |
33 | 2012 | Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms. (2012). van Noort, Guda ; Willemsen, Lotte M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:3:p:131-140. Full description at Econpapers || Download paper | 10 |
34 | 2011 | The Effectiveness of Branded Mobile Phone Apps. (2011). Bellman, Steven ; Varan, Duane ; Robinson, Jennifer A ; Treleaven-Hassard, Shiree ; Potter, Robert F. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:4:p:191-200. Full description at Econpapers || Download paper | 10 |
35 | 2012 | Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers Online Flow Experience. (2012). van Noort, Guda ; van Reijmersdal, Eva A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:223-234. Full description at Econpapers || Download paper | 9 |
36 | 2015 | Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement. (2015). Schamari, Julia ; Schaefers, Tobias . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:30:y:2015:i:c:p:20-33. Full description at Econpapers || Download paper | 9 |
37 | 2017 | The Showrooming Phenomenon: Its More than Just About Price. (2017). Gensler, Sonja ; Verhoef, Peter C ; Neslin, Scott A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:29-43. Full description at Econpapers || Download paper | 9 |
38 | 2012 | We Create, We Connect, We Respect, Therefore We Are: Intellectual, Social, and Cultural Value in Online Communities. (2012). Seraj, Mina. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:209-222. Full description at Econpapers || Download paper | 9 |
39 | 2012 | Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions. (2012). Purnawirawan, Nathalia ; Dens, Nathalie ; Depelsmacker, Patrick ; de Pelsmacker, Patrick. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:244-255. Full description at Econpapers || Download paper | 9 |
40 | 2010 | CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions. (2010). Verhoef, Peter C ; Ganesan, Shankar ; Krafft, Manfred ; Malthouse, Edward C ; McAlister, Leigh ; Venkatesan, Rajkumar. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:121-137. Full description at Econpapers || Download paper | 8 |
41 | 2015 | Does a Virtual Like Cause Actual Liking? How Following a Brands Facebook Updates Enhances Brand Evaluations and Purchase Intention. (2015). Beukeboom, Camiel J ; de Vries, Metten ; Kerkhof, Peter. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:32:y:2015:i:c:p:26-36. Full description at Econpapers || Download paper | 8 |
42 | 2009 | The Impact of Website Quality on Information Quality, Value, and Loyalty Intentions in Apparel Retailing. (2009). Kim, Hyejeong ; Niehm, Linda S. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:3:p:221-233. Full description at Econpapers || Download paper | 8 |
43 | 2010 | Strategic Online and Offline Retail Pricing: A Review and Research Agenda. (2010). Grewal, Dhruv ; Tolerico, Stephen ; Song, Reo ; Ratchford, Brian ; Kannan, P K ; Kalyanam, Kirthi ; Janakiraman, Ramkumar . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:138-154. Full description at Econpapers || Download paper | 8 |
44 | 2009 | A Hierarchical Marketing Communications Model of Online and Offline Media Synergies. (2009). Naik, Prasad A ; Peters, Kay. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:288-299. Full description at Econpapers || Download paper | 8 |
45 | 2012 | Work and Fun on the Internet: The Effects of Utilitarianism and Hedonism Online. (2012). Scarpi, Daniele. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:1:p:53-67. Full description at Econpapers || Download paper | 8 |
46 | 2012 | Brand Performances in Social Media. (2012). Singh, Sangeeta ; Sonnenburg, Stephan. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:189-197. Full description at Econpapers || Download paper | 7 |
47 | 2009 | Interactive Services: A Framework, Synthesis and Research Directions. (2009). Bolton, Ruth ; Saxena-Iyer, Shruti. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:91-104. Full description at Econpapers || Download paper | 7 |
48 | 2009 | Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets. (2009). Sultan, Fareena ; Gao, Tao ; Rohm, Andrew J. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:308-320. Full description at Econpapers || Download paper | 7 |
49 | 2017 | A Meta-analysis of Online Trust Relationships in E-commerce. (2017). Kim, Yeolib ; Peterson, Robert A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:44-54. Full description at Econpapers || Download paper | 7 |
50 | 2016 | The Psychological Mechanism of Brand Co-creation Engagement. (2016). Hsieh, Sara H ; Chang, Aihwa . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:33:y:2016:i:c:p:13-26. Full description at Econpapers || Download paper | 7 |
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2018 | Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media. (2018). Simon, Franoise ; Tossan, Vesselina. In: Journal of Business Research. RePEc:eee:jbrese:v:85:y:2018:i:c:p:175-184. Full description at Econpapers || Download paper | |
2018 | Should sequels differ from original movies in pre-launch advertising schedule? Lessons from consumers online search activity. (2018). Kim, HO ; Bruce, Norris I. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:1:p:116-143. Full description at Econpapers || Download paper | |
2018 | How to Encourage Recycling Behaviour? The Case of WasteApp: A Gamified Mobile Application. (2018). Lidia, Aguiar-Castillo ; Rafael, Perez-Jimenez ; Saa-Perez, DE ; Julio, Rufo-Torres. In: Sustainability. RePEc:gam:jsusta:v:10:y:2018:i:5:p:1544-:d:146024. Full description at Econpapers || Download paper | |
2018 | Unintended Effects of Autonomous Driving: A Study on Mobility Preferences in the Future. (2018). Pakusch, Christina ; Bossauer, Paul ; Boden, Alexander ; Stevens, Gunnar . In: Sustainability. RePEc:gam:jsusta:v:10:y:2018:i:7:p:2404-:d:157195. Full description at Econpapers || Download paper | |
2018 | Who searches where? A new car buyer study. (2018). Dehdashti, Yashar ; Namin, Aidin ; Ratchford, Brian T. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:2:d:10.1057_s41270-018-0033-y. Full description at Econpapers || Download paper | |
2018 | e-CRM and Loyalty: A Mediation Effect of Customer Experience and Satisfaction in Online Transportation of Indonesia. (2018). Mulyono, Hardi ; Situmorang, Syafrizal Helmi. In: Academic Journal of Economic Studies. RePEc:khe:scajes:v:4:y:2018:i:3:p:96-105. Full description at Econpapers || Download paper | |
2018 | We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships. (2018). Scholz, Joachim ; Duffy, Katherine. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:44:y:2018:i:c:p:11-23. Full description at Econpapers || Download paper | |
2018 | Everywhere and at All Times: Mobility, Consumer Decision-Making, and Choice. (2018). Venkatesan, Rajkumar ; Lurie, Nicholas H ; Sun, Baohong ; Schlosser, Ann E ; Pancras, Joseph ; Packard, Grant ; Muir, David M ; Mason, Charlotte H ; Liu, Hongju ; Chen, Zoey ; Berger, Jonah. In: Customer Needs and Solutions. RePEc:spr:custns:v:5:y:2018:i:1:d:10.1007_s40547-017-0076-9. Full description at Econpapers || Download paper | |
2018 | âOpeningâ location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice. (2018). Ketelaar, Paul E ; Janssen, Loes ; van Gisbergen, Marnix S ; Huhn, Arief Ernst ; Konig, Ruben P ; Rozendaal, Esther ; van Woudenberg, Thabo J ; Bernritter, Stefan F. In: Journal of Business Research. RePEc:eee:jbrese:v:91:y:2018:i:c:p:277-285. Full description at Econpapers || Download paper | |
2018 | Investigating the effectiveness of retailersââ¬â¢ mobile applications in determining customer satisfaction and repatronage intentions? A congruency perspective. (2018). Iyer, Pramod ; Mukherjee, Amaradri ; Davari, Arezoo. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:44:y:2018:i:c:p:235-243. Full description at Econpapers || Download paper | |
2018 | The effects of mobile promotions on customer purchase dynamics. (2018). Park, Chang Hee ; Schweidel, David A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:3:p:453-470. Full description at Econpapers || Download paper | |
2018 | The Effects of Search-Related and Purchase-Related Mobile App Additions on Retailersâ Shareholder Wealth: The Roles of Firm Size, Product Category, and Customer Segment. (2018). Cao, Lanlan ; Liu, Xin. In: Journal of Retailing. RePEc:eee:jouret:v:94:y:2018:i:4:p:343-351. Full description at Econpapers || Download paper | |
2018 | Customer engagement and online reviews. (2018). Thakur, Rakhi. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:41:y:2018:i:c:p:48-59. Full description at Econpapers || Download paper | |
2018 | Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]. (2018). Eppmann, Rene ; Klein, Kristina ; Bekk, Magdalena. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:43:y:2018:i:c:p:98-115. Full description at Econpapers || Download paper | |
2018 | The effects of gamified customer benefits and characteristics on behavioral engagement and purchase: Evidence from mobile exercise application uses. (2018). Jang, Seongsoo ; Kim, Jinwon ; Kitchen, Philip Jame. In: Journal of Business Research. RePEc:eee:jbrese:v:92:y:2018:i:c:p:250-259. Full description at Econpapers || Download paper | |
2018 | The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities. (2018). Leclercq, Thomas ; Poncin, Ingrid ; Hammedi, Wafa . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:44:y:2018:i:c:p:82-101. Full description at Econpapers || Download paper | |
2018 | Influences of ââ¬Ëappscapeââ¬â¢ on mobile app adoption and m-loyalty. (2018). Kumar, Deepak S ; Viswanathan, Shyam A ; Purani, Keyoor. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:45:y:2018:i:c:p:132-141. Full description at Econpapers || Download paper | |
2018 | Psychological antecedents of mobile consumer behaviour and implications for customer journeys in tourism. (2018). Wozniak, Thomas ; Lenz-Kesekamp, Vera ; Stanoevska-Slabeva, Katarina ; Schaffner, Dorothea. In: Information Technology & Tourism. RePEc:spr:infott:v:18:y:2018:i:1:d:10.1007_s40558-017-0101-8. Full description at Econpapers || Download paper | |
2018 | Developing a Mobile Applications Customer Experience Model (MACE)- Implications for Retailers. (2018). McLean, Graeme ; Wilson, Alan ; Al-Nabhani, Khalid. In: Journal of Business Research. RePEc:eee:jbrese:v:85:y:2018:i:c:p:325-336. Full description at Econpapers || Download paper | |
2018 | The Effects of Online Incivility and Consumer-to-Consumer Interactional Justice on Complainants, Observers, and Service Providers During Social Media Service Recovery. (2018). Bacile, Todd J ; Xu, Pei ; Allen, Alexis M ; Wolter, Jeremy S. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:44:y:2018:i:c:p:60-81. Full description at Econpapers || Download paper | |
2018 | The determinants of conversion rates in SME e-commerce websites. (2018). di Fatta, Davide ; Viglia, Giampaolo ; Patton, Dean. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:41:y:2018:i:c:p:161-168. Full description at Econpapers || Download paper | |
2018 | Online purchase return policy leniency and purchase decision: Mediating role of consumer trust. (2018). Oghazi, Pejvak ; Hjort, Klas ; Hellstrm, Daniel ; Karlsson, Stefan . In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:41:y:2018:i:c:p:190-200. Full description at Econpapers || Download paper | |
2018 | How Does Web Personalization Create Value for Online Retailers? Lower Cash Flow Volatility or Enhanced Cash Flows. (2018). Kalaignanam, Kartik ; Rajavi, Koushyar ; Kushwaha, Tarun. In: Journal of Retailing. RePEc:eee:jouret:v:94:y:2018:i:3:p:265-279. Full description at Econpapers || Download paper | |
2018 | Showrooming and retail opportunities: A qualitative investigation via a consumer-experience lens. (2018). Sit, Jason Kokho ; Inversini, Alessandro ; Hoang, Anna. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:40:y:2018:i:c:p:163-174. Full description at Econpapers || Download paper | |
2018 | Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice. (2018). Barwitz, Niklas ; Maas, Peter . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:43:y:2018:i:c:p:116-133. Full description at Econpapers || Download paper | |
2018 | Webroomers versus showroomers: Are they the same?. (2018). Fernandez, Nuria Viejo ; Vazquez-Casielles, Rodolfo ; Sanzo, Maria Jose. In: Journal of Business Research. RePEc:eee:jbrese:v:92:y:2018:i:c:p:300-320. Full description at Econpapers || Download paper | |
2018 | A neuro-advertising property video recommendation system. (2018). Kaklauskas, A ; Naumcik, A ; Kuzminske, A ; Cerkauskas, J ; Binkyte, A ; Ubarte, I ; Dzitac, S ; Liberman, A ; Meidute-Kavaliauskiene, I ; Banaitis, A ; Zavadskas, E K. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:131:y:2018:i:c:p:78-93. Full description at Econpapers || Download paper | |
2018 | Exploring the cognitive and affective bases of online purchase intentions: a hierarchical test across product types. (2018). Verhagen, Tibert ; Bloemers, Daniel. In: Electronic Commerce Research. RePEc:spr:elcore:v:18:y:2018:i:3:d:10.1007_s10660-017-9270-y. Full description at Econpapers || Download paper | |
2018 | Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years. (2018). Wilbur, Kenneth C ; Joo, Mingyu ; Du, Rex Yuxing. In: Papers. RePEc:arx:papers:1810.07783. Full description at Econpapers || Download paper | |
2018 | Examining online social brand engagement: A social presence theory perspective. (2018). Osei-Frimpong, Kofi ; McLean, Graeme. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:128:y:2018:i:c:p:10-21. Full description at Econpapers || Download paper | |
2018 | Seriously Engaged Consumers: Navigating Between Work and Play in Online Brand Communities. (2018). de Almeida, Stefania Ordovas ; Dalmoro, Marlon ; Dos, Joo Pedro ; Scaraboto, Daiane. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:44:y:2018:i:c:p:29-42. Full description at Econpapers || Download paper | |
2018 | Systemic Risk and the Great Depression. (2018). Vossmeyer, Angela ; Mitchener, Kris James ; Das, Sanjiv R. In: CESifo Working Paper Series. RePEc:ces:ceswps:_7425. Full description at Econpapers || Download paper | |
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2018 | Finding Meaning in Contradiction on Employee Review Sites â Effects of Discrepant Online Reviews on Job Application Intentions. (2018). Konsgen, Raoul ; Munzel, Andreas ; Ivens, Stefan ; Schaarschmidt, Mario. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:43:y:2018:i:c:p:165-177. Full description at Econpapers || Download paper | |
2018 | Extracting brand information from social networks: Integrating image, text, and social tagging data. (2018). Klostermann, Jan ; Decker, Reinhold ; Boger, Daniel ; Plumeyer, Anja. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:4:p:538-556. Full description at Econpapers || Download paper | |
2018 | How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale. (2018). Zarantonello, Lia ; Merz, Michael A ; Grappi, Silvia. In: Journal of Business Research. RePEc:eee:jbrese:v:82:y:2018:i:c:p:79-89. Full description at Econpapers || Download paper | |
2018 | CSR and Customer Outcomes: The Mediating Role of Customer Engagement. (2018). Abbas, Moazzam ; Hussain, Sayyed Sadaqat ; Gao, Yongqiang. In: Sustainability. RePEc:gam:jsusta:v:10:y:2018:i:11:p:4243-:d:183491. Full description at Econpapers || Download paper | |
2018 | Aesthetic or self-expressiveness? Linking brand logo benefits, brand stereotypes and relationship quality. (2018). Japutra, Arnold ; Wang, Shasha ; Molinillo, Sebastian. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:44:y:2018:i:c:p:191-200. Full description at Econpapers || Download paper | |
2018 | A Consumer-based Taxonomy of Digital Customer Engagement Practices. (2018). Eigenraam, Anniek W ; van Lin, Arjen ; Eelen, Jiska. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:44:y:2018:i:c:p:102-121. Full description at Econpapers || Download paper | |
2018 | How online reviewers and actual customers evaluate their shopping experiences. Evidence from an international retail chain. (2018). Dalli, Daniele ; Dacunto, David ; Tuan, Annamaria. In: MERCATI E COMPETITIVITÃ. RePEc:fan:mcmcmc:v:html10.3280/mc2018-003009. Full description at Econpapers || Download paper | |
2018 | SOCIAL MEDIA MARKETING STRATEGIES FOR EDUCATIONAL PROGRAMS. (2018). McCabe, Mary Beth ; Weaver, Richard . In: Global Journal of Business Research. RePEc:ibf:gjbres:v:12:y:2018:i:2:p:53-62. Full description at Econpapers || Download paper | |
2018 | Transforming Consumers Into Brands: Tracing Transformation Processes of the Practice of Blogging. (2018). Erz, Antonia ; Christensen, Anna-Bertha Heeris. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:43:y:2018:i:c:p:69-82. Full description at Econpapers || Download paper | |
2018 | REPUTATION AND TRUST IN SHARING ECONOMY PLATFORMS: THE CASE OF TRAITY. (2018). Martinez-Polo, Josep ; Martinez-Sanchez, Jesus. In: Annals of Spiru Haret University, Economic Series. RePEc:ris:sphecs:0302. Full description at Econpapers || Download paper | |
2018 | The determinants of stakeholder engagement in digital platforms. (2018). Viglia, Giampaolo ; Bigne, Enrique ; Pera, Rebecca. In: Journal of Business Research. RePEc:eee:jbrese:v:89:y:2018:i:c:p:404-410. Full description at Econpapers || Download paper | |
2018 | Augmented reality in retail: A trade-off between users control of access to personal information and augmentation quality. (2018). Poushneh, Atieh. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:41:y:2018:i:c:p:169-176. Full description at Econpapers || Download paper | |
2018 | Understanding Chinese consumer adoption of apparel mobile commerce: An extended TAM approach. (2018). Chi, Ting. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:44:y:2018:i:c:p:274-284. Full description at Econpapers || Download paper |
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2018 | When consumers become project backers: The psychological consequences of participation in crowdfunding. (2018). Bitterl, Sally ; Schreier, Martin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:4:p:673-685. Full description at Econpapers || Download paper | |
2018 | Finding Meaning in Contradiction on Employee Review Sites â Effects of Discrepant Online Reviews on Job Application Intentions. (2018). Konsgen, Raoul ; Munzel, Andreas ; Ivens, Stefan ; Schaarschmidt, Mario. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:43:y:2018:i:c:p:165-177. Full description at Econpapers || Download paper | |
2018 | Re-discovering dual marketing: Internetâs contribution. (2018). Siano, Alfonso ; Cantu, Chiara Luisa. In: MERCATI E COMPETITIVITÃ. RePEc:fan:mcmcmc:v:html10.3280/mc2018-003002. Full description at Econpapers || Download paper | |
2018 | Consumer empowerment in consumerâfirm relationships: conceptual framework and implications for research. (2018). Akhavannasab, Sanam ; Senecal, Sylvain ; Dantas, Danilo C. In: AMS Review. RePEc:spr:amsrev:v:8:y:2018:i:3:d:10.1007_s13162-018-0120-4. Full description at Econpapers || Download paper | |
2018 | Nutzung von Social Media Plattformen durch Schweizer Spitäler - Eigene Accounts, Nutzungsintensitäten und Reichweiten. (2018). Fruh, Sebastian ; Beier, Michael. In: EconStor Research Reports. RePEc:zbw:esrepo:184655. Full description at Econpapers || Download paper |
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2016 | Customer Vs. E-tailer: How Tablet Affects Mobile Commerce. (2016). Olaleye, Sunday Adewale . In: Journal of Emerging Trends in Marketing and Management. RePEc:aes:jetimm:v:1:y:2016:i:1:p:224-235. Full description at Econpapers || Download paper | |
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2016 | Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues. (2016). Shankar, Venkatesh ; Morrissey, Shawn ; Holland, Steve ; Rizley, Ross ; Ramanathan, Suresh ; Kleijnen, Mirella . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:37-48. Full description at Econpapers || Download paper | |
2016 | Consumer cynicism and perceived deception in vanity sizing: The moderating role of retailer (dis)honesty. (2016). Ketron, Seth. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:33:y:2016:i:c:p:33-42. Full description at Econpapers || Download paper | |
2016 | To Groupon or not to Groupon: The profitability of deep discounts. (2016). Kominers, Scott ; Jaffe, Sonia ; Edelman, Benjamin. In: Marketing Letters. RePEc:kap:mktlet:v:27:y:2016:i:1:d:10.1007_s11002-014-9289-y. Full description at Econpapers || Download paper | |
2016 | Stereotyping Effects on Cities: Measurement Scales for Citys Warmth and Competence. (2016). Zait, Adriana ; Horodnic, Ioana ; Ursachi married Horodnic, Ioana ; Bertea, Patricia Elena ; Andrei, Andreia Gabriela. In: Management Dynamics in the Knowledge Economy Journal. RePEc:nup:jrmdke:v:4:y:2016:i:2:p:263-275. Full description at Econpapers || Download paper | |
2016 | When Harry met Sally: different approaches towards Uber and AirBnBâan Australian and Singapore perspective. (2016). Tham, Aaron . In: Information Technology & Tourism. RePEc:spr:infott:v:16:y:2016:i:4:d:10.1007_s40558-016-0070-3. Full description at Econpapers || Download paper |
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