[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]
IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
1990 | 0 | 0.08 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.04 | |||||
1991 | 0 | 0.08 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.04 | |||||
1992 | 0 | 0.08 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.04 | |||||
1993 | 0 | 0.1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.05 | |||||
1994 | 0 | 0.11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.05 | |||||
1995 | 0 | 0.19 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.08 | |||||
1996 | 0 | 0.22 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.1 | |||||
1997 | 0 | 0.22 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.09 | |||||
1998 | 0 | 0.26 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.12 | |||||
1999 | 0 | 0.28 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.14 | |||||
2000 | 0 | 0.33 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0.15 | |||||
2001 | 0 | 0.36 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0.15 | |||||
2002 | 0 | 0.39 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0.21 | |||||
2003 | 0 | 0.4 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0.2 | |||||
2004 | 0 | 0.45 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0.2 | |||||
2005 | 0 | 0.46 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0.22 | |||||
2006 | 0 | 0.46 | 0 | 0 | 0 | 0 | 0 | 6 | 0 | 0 | 0 | 0 | 0.21 | |||||
2007 | 0 | 0.42 | 0 | 0 | 0 | 0 | 0 | 6 | 0 | 0 | 0 | 0 | 0.18 | |||||
2008 | 0 | 0.44 | 0.59 | 0 | 32 | 32 | 360 | 18 | 25 | 0 | 0 | 14 | 77.8 | 18 | 0.56 | 0.21 | ||
2009 | 0.47 | 0.44 | 0.35 | 0.47 | 33 | 65 | 415 | 23 | 48 | 32 | 15 | 32 | 15 | 17 | 73.9 | 5 | 0.15 | 0.21 |
2010 | 0.43 | 0.43 | 0.47 | 0.43 | 29 | 94 | 384 | 44 | 92 | 65 | 28 | 65 | 28 | 21 | 47.7 | 5 | 0.17 | 0.18 |
2011 | 0.52 | 0.46 | 0.67 | 0.62 | 32 | 126 | 229 | 85 | 177 | 62 | 32 | 94 | 58 | 40 | 47.1 | 2 | 0.06 | 0.21 |
2012 | 0.64 | 0.47 | 0.7 | 0.65 | 39 | 165 | 294 | 116 | 293 | 61 | 39 | 126 | 82 | 42 | 36.2 | 17 | 0.44 | 0.19 |
2013 | 0.44 | 0.53 | 0.63 | 0.68 | 43 | 208 | 166 | 132 | 425 | 71 | 31 | 165 | 112 | 20 | 15.2 | 3 | 0.07 | 0.22 |
2014 | 0.6 | 0.55 | 1.05 | 0.82 | 41 | 249 | 156 | 261 | 686 | 82 | 49 | 176 | 145 | 53 | 20.3 | 9 | 0.22 | 0.22 |
2015 | 0.51 | 0.56 | 1.02 | 0.82 | 48 | 297 | 118 | 304 | 990 | 84 | 43 | 184 | 150 | 70 | 23 | 11 | 0.23 | 0.21 |
2016 | 0.54 | 0.58 | 1.1 | 0.76 | 70 | 367 | 136 | 405 | 1395 | 89 | 48 | 203 | 155 | 65 | 16 | 9 | 0.13 | 0.2 |
2017 | 0.53 | 0.6 | 0.99 | 0.66 | 53 | 420 | 66 | 417 | 1812 | 118 | 62 | 241 | 159 | 95 | 22.8 | 9 | 0.17 | 0.22 |
2018 | 0.59 | 0.76 | 0.96 | 0.62 | 39 | 459 | 14 | 439 | 2251 | 123 | 72 | 255 | 158 | 65 | 14.8 | 5 | 0.13 | 0.31 |
IF: | Impact Factor: C2Y / D2Y |
AIF: | Average Impact Factor for series in RePEc in year y |
CIF: | Cumulative impact factor |
IF5: | Impact Factor: C5Y / D5Y |
DOC: | Number of documents published in year y |
CDO: | Cumulative number of documents published until year y |
CIT: | Number of citations to papers published in year y |
NCI: | Number of citations in year y |
CCU: | Cumulative number of citations to papers published until year y |
D2Y: | Number of articles published in y-1 plus y-2 |
C2Y: | Cites in y to articles published in y-1 plus y-2 |
D5Y: | Number of articles published in y-1 until y-5 |
C5Y: | Cites in y to articles published in y-1 until y-5 |
SC: | selft citations in y to articles published in y-1 plus y-2 |
%SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
CiY: | Cites in year y to documents published in year y |
II: | Immediacy Index: CiY / Documents. |
AII: | Average Immediacy Index for series in RePEc in year y |
# | Year | Title | Cited |
---|---|---|---|
1 | 2009 | An empirical comparison of the efficacy of covariance-based and variance-based SEM. (2009). Reinartz, Werner ; Henseler, Jorg ; Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:332-344. Full description at Econpapers || Download paper | 151 |
2 | 2010 | Innovation diffusion and new product growth models: A critical review and research directions. (2010). Peres, Renana ; Mahajan, Vijay ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:91-106. Full description at Econpapers || Download paper | 116 |
3 | 2008 | A multi-stage model of word-of-mouth influence through viral marketing. (2008). de Bruyn, Arnaud ; Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:151-163. Full description at Econpapers || Download paper | 53 |
4 | 2009 | A new measure of brand personality. (2009). Geuens, Maggie ; De Wulf, Kristof ; Dewulf, Kristof ; Weijters, Bert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:2:p:97-107. Full description at Econpapers || Download paper | 48 |
5 | 2012 | Drivers of consumerâbrand identification. (2012). Stokburger-Sauer, Nicola ; Sen, Sankar ; Ratneshwar, S. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418. Full description at Econpapers || Download paper | 46 |
6 | 2008 | Measuring the impact of positive and negative word of mouth on brand purchase probability. (2008). East, Robert ; Lomax, Wendy ; Hammond, Kathy. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:215-224. Full description at Econpapers || Download paper | 45 |
7 | 2011 | Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. (2011). , Joep ; Frambach, Ruud T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:134-144. Full description at Econpapers || Download paper | 37 |
8 | 2010 | The chilling effects of network externalities. (2010). Goldenberg, Jacob ; Muller, Eitan ; Libai, Barak. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:1:p:4-15. Full description at Econpapers || Download paper | 35 |
9 | 2008 | Do social product features have value to consumers?. (2008). Auger, Pat ; Burke, Paul F ; Louviere, Jordan J ; Devinney, Timothy M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:183-191. Full description at Econpapers || Download paper | 33 |
10 | 2008 | Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping. (2008). Gijsbrechts, Els ; Nisol, Patricia ; Campo, Katia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:5-21. Full description at Econpapers || Download paper | 30 |
11 | 2008 | Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. (2008). Cornelissen, Gert ; Dewitte, Siegfried ; Warlop, Luk ; Pandelaere, Mario. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:46-55. Full description at Econpapers || Download paper | 30 |
12 | 2008 | Models and optimal designs for conjoint choice experiments including a no-choice option. (2008). Goos, Peter ; Vandebroek, Martina ; Vermeulen, Bart . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:2:p:94-103. Full description at Econpapers || Download paper | 27 |
13 | 2009 | Linking marketing capabilities with profit growth. (2009). Morgan, Neil A ; Vorhies, Douglas W ; Slotegraaf, Rebecca J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:284-293. Full description at Econpapers || Download paper | 27 |
14 | 2012 | Marketing activity, blogging and sales. (2012). Onishi, Hiroshi ; Manchanda, Puneet. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:221-234. Full description at Econpapers || Download paper | 26 |
15 | 2011 | Agent-based modeling in marketing: Guidelines for rigor. (2011). Rand, William ; Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:181-193. Full description at Econpapers || Download paper | 26 |
16 | 2012 | Identity-based consumer behavior. (2012). Reed, Americus ; Warlop, Luk ; Puntoni, Stefano ; Forehand, Mark R. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:310-321. Full description at Econpapers || Download paper | 26 |
17 | 2011 | Willingness to pay for organic products: Differences between virtue and vice foods. (2011). van Doorn, Jenny ; Verhoef, Peter C. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:167-180. Full description at Econpapers || Download paper | 26 |
18 | 2009 | The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention. (2009). Albers, Sönke ; Greve, Goetz ; Becker, Jan U. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:3:p:207-215. Full description at Econpapers || Download paper | 25 |
19 | 2010 | Estimating aggregate consumer preferences from online product reviews. (2010). Decker, Reinhold ; Trusov, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:293-307. Full description at Econpapers || Download paper | 24 |
20 | 2010 | Motivated Consumer Innovativeness: Concept, measurement, and validation. (2010). Vandecasteele, Bert ; Geuens, Maggie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:308-318. Full description at Econpapers || Download paper | 23 |
21 | 2009 | Does irritation induced by charitable direct mailings reduce donations?. (2009). Franses, Philip Hans ; Donkers, Bas ; van Diepen, Merel. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:3:p:180-188. Full description at Econpapers || Download paper | 22 |
22 | 2010 | Are scarce products always more attractive? The interaction of different types of scarcity signals with products suitability for conspicuous consumption. (2010). Gierl, Heribert ; Huettl, Verena . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:225-235. Full description at Econpapers || Download paper | 21 |
23 | 2012 | Generating global brand equity through corporate social responsibility to key stakeholders. (2012). Tribó, Josep ; Verhoef, Peter ; Tribo, Josep A ; Torres, Anna . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:13-24. Full description at Econpapers || Download paper | 21 |
24 | 2011 | Impact of star and movie buzz on motion picture distribution and box office revenue. (2011). Karniouchina, Ekaterina V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:1:p:62-74. Full description at Econpapers || Download paper | 21 |
25 | 2010 | The effect of rating scale format on response styles: The number of response categories and response category labels. (2010). Weijters, Bert ; Schillewaert, Niels ; Cabooter, Elke. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:236-247. Full description at Econpapers || Download paper | 20 |
26 | 2008 | The meanings of branded products: A cross-national scale development and meaning assessment. (2008). Strizhakova, Yuliya ; Price, Linda L ; Coulter, Robin A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:2:p:82-93. Full description at Econpapers || Download paper | 20 |
27 | 2012 | The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace. (2012). Strizhakova, Yuliya ; Price, Linda L ; Coulter, Robin A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:43-54. Full description at Econpapers || Download paper | 20 |
28 | 2014 | The effect of search channel elimination on purchase incidence, order size and channel choice. (2014). Konu, Umut ; Verhoef, Peter C ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:1:p:49-64. Full description at Econpapers || Download paper | 19 |
29 | 2013 | An introduction to the application of (case 1) bestâworst scaling in marketing research. (2013). Louviere, Jordan ; Flynn, Terry ; Gudergan, Siegfried ; Islam, Towhidul ; Lings, Ian. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:3:p:292-303. Full description at Econpapers || Download paper | 19 |
30 | 2012 | Consumers use of brands to reflect their actual and ideal selves on Facebook. (2012). Hollenbeck, Candice R ; Kaikati, Andrew M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:395-405. Full description at Econpapers || Download paper | 19 |
31 | 2010 | Brand awareness in business markets: When is it related to firm performance?. (2010). Homburg, Christian ; Schmitt, Jens ; Klarmann, Martin . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:201-212. Full description at Econpapers || Download paper | 19 |
32 | 2013 | Social interactions in customer churn decisions: The impact of relationship directionality. (2013). Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:3:p:236-248. Full description at Econpapers || Download paper | 18 |
33 | 2017 | Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45. Full description at Econpapers || Download paper | 17 |
34 | 2008 | Generalizations on the effectiveness of pharmaceutical promotional expenditures. (2008). , Sara ; Wieringa, Jaap E ; PEter, . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:4:p:234-246. Full description at Econpapers || Download paper | 17 |
35 | 2010 | Dimensions of fit between a brand and a social cause and their influence on attitudes. (2010). Zdravkovic, Srdan ; Stanley, Sarah M ; Magnusson, Peter. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:151-160. Full description at Econpapers || Download paper | 17 |
36 | 2008 | Health and marketing: The emergence of a new field of research. (2008). Stremersch, Stefan . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:4:p:229-233. Full description at Econpapers || Download paper | 16 |
37 | 2014 | From academic research to marketing practice: Exploring the marketing science value chain. (2014). Roberts, John H ; Stremersch, Stefan ; Kayande, Ujwal . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:127-140. Full description at Econpapers || Download paper | 15 |
38 | 2009 | Creating lift versus building the base: Current trends in marketing dynamics. (2009). PEter, ; Wieringa, Jaap E ; Verhoef, Peter C ; van Heerde, Harald J ; Hanssens, Dominique M ; van Doorn, Jenny. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:1:p:13-20. Full description at Econpapers || Download paper | 15 |
39 | 2014 | Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. (2014). Ailawadi, Kusum L ; Taylor, Gail Ayala ; Luan, Jackie Y ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:156-167. Full description at Econpapers || Download paper | 15 |
40 | 2010 | The impact of brand extension success drivers on brand extension price premiums. (2010). Sattler, Henrik ; Ringle, Christian M ; Riediger, Claudia ; Volckner, Franziska. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:319-328. Full description at Econpapers || Download paper | 15 |
41 | 2010 | Multi-channel price differentiation: An empirical investigation of existence and causes. (2010). Wolk, Agnieszka ; Ebling, Christine . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:142-150. Full description at Econpapers || Download paper | 14 |
42 | 2012 | Why consumers do (not) like global brands: The role of globalization attitude, GCO and global brand origin. (2012). Riefler, Petra . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:25-34. Full description at Econpapers || Download paper | 14 |
43 | 2009 | Playoff payoff: Super Bowl advertising for movies. (2009). , Jason ; Weinberg, Charles B ; Dhar, Tirtha . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:3:p:168-179. Full description at Econpapers || Download paper | 14 |
44 | 2008 | The effect of the marketingâR&D interface on new product performance: The critical role of resources and scope. (2008). , Mark ; Wierenga, Berend. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:56-68. Full description at Econpapers || Download paper | 14 |
45 | 2016 | Brand value co-creation in a digitalized world: An integrative framework and research implications. (2016). Ramaswamy, Venkat ; Ozcan, Kerimcan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:93-106. Full description at Econpapers || Download paper | 13 |
46 | 2017 | Service-dominant logic 2025. (2017). Vargo, Stephen L ; Lusch, Robert F. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:46-67. Full description at Econpapers || Download paper | 13 |
47 | 2010 | Stated intentions and purchase behavior: A unified model. (2010). Sun, Baohong ; Morwitz, Vicki G. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:356-366. Full description at Econpapers || Download paper | 13 |
48 | 2009 | Demand-driven scheduling of movies in a multiplex. (2009). Eliashberg, Jehoshua ; Wierenga, Berend ; Weinberg, Charles B ; Swami, Sanjeev ; Miller, Steven J ; Huisman, Dennis ; Ho, Jason ; Hegie, Quintus. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:2:p:75-88. Full description at Econpapers || Download paper | 12 |
49 | 2016 | Decomposing the effects of online customer reviews on brand, price, and product attributes. (2016). Kostyra, Daniel S ; Klapper, Daniel ; Natter, Martin ; Reiner, Jochen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:11-26. Full description at Econpapers || Download paper | 12 |
50 | 2014 | Sampling, discounts or pay-what-you-want: Two field experiments. (2014). Spann, Martin ; Natter, Martin ; Kim, Ju-Young . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:3:p:327-334. Full description at Econpapers || Download paper | 12 |
# | Year | Title | Cited |
---|---|---|---|
1 | 2009 | An empirical comparison of the efficacy of covariance-based and variance-based SEM. (2009). Reinartz, Werner ; Henseler, Jorg ; Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:332-344. Full description at Econpapers || Download paper | 82 |
2 | 2010 | Innovation diffusion and new product growth models: A critical review and research directions. (2010). Peres, Renana ; Mahajan, Vijay ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:91-106. Full description at Econpapers || Download paper | 41 |
3 | 2012 | Drivers of consumerâbrand identification. (2012). Stokburger-Sauer, Nicola ; Sen, Sankar ; Ratneshwar, S. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418. Full description at Econpapers || Download paper | 30 |
4 | 2008 | A multi-stage model of word-of-mouth influence through viral marketing. (2008). de Bruyn, Arnaud ; Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:151-163. Full description at Econpapers || Download paper | 19 |
5 | 2017 | Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45. Full description at Econpapers || Download paper | 17 |
6 | 2009 | A new measure of brand personality. (2009). Geuens, Maggie ; De Wulf, Kristof ; Dewulf, Kristof ; Weijters, Bert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:2:p:97-107. Full description at Econpapers || Download paper | 16 |
7 | 2011 | Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. (2011). , Joep ; Frambach, Ruud T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:134-144. Full description at Econpapers || Download paper | 16 |
8 | 2011 | Agent-based modeling in marketing: Guidelines for rigor. (2011). Rand, William ; Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:181-193. Full description at Econpapers || Download paper | 15 |
9 | 2011 | Willingness to pay for organic products: Differences between virtue and vice foods. (2011). van Doorn, Jenny ; Verhoef, Peter C. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:167-180. Full description at Econpapers || Download paper | 15 |
10 | 2012 | Identity-based consumer behavior. (2012). Reed, Americus ; Warlop, Luk ; Puntoni, Stefano ; Forehand, Mark R. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:310-321. Full description at Econpapers || Download paper | 14 |
11 | 2013 | Social interactions in customer churn decisions: The impact of relationship directionality. (2013). Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:3:p:236-248. Full description at Econpapers || Download paper | 14 |
12 | 2009 | Linking marketing capabilities with profit growth. (2009). Morgan, Neil A ; Vorhies, Douglas W ; Slotegraaf, Rebecca J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:284-293. Full description at Econpapers || Download paper | 13 |
13 | 2010 | Are scarce products always more attractive? The interaction of different types of scarcity signals with products suitability for conspicuous consumption. (2010). Gierl, Heribert ; Huettl, Verena . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:225-235. Full description at Econpapers || Download paper | 13 |
14 | 2017 | Service-dominant logic 2025. (2017). Vargo, Stephen L ; Lusch, Robert F. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:46-67. Full description at Econpapers || Download paper | 13 |
15 | 2016 | Brand value co-creation in a digitalized world: An integrative framework and research implications. (2016). Ramaswamy, Venkat ; Ozcan, Kerimcan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:93-106. Full description at Econpapers || Download paper | 12 |
16 | 2008 | Measuring the impact of positive and negative word of mouth on brand purchase probability. (2008). East, Robert ; Lomax, Wendy ; Hammond, Kathy. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:215-224. Full description at Econpapers || Download paper | 12 |
17 | 2016 | Decomposing the effects of online customer reviews on brand, price, and product attributes. (2016). Kostyra, Daniel S ; Klapper, Daniel ; Natter, Martin ; Reiner, Jochen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:11-26. Full description at Econpapers || Download paper | 11 |
18 | 2010 | The effect of rating scale format on response styles: The number of response categories and response category labels. (2010). Weijters, Bert ; Schillewaert, Niels ; Cabooter, Elke. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:236-247. Full description at Econpapers || Download paper | 11 |
19 | 2010 | The chilling effects of network externalities. (2010). Goldenberg, Jacob ; Muller, Eitan ; Libai, Barak. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:1:p:4-15. Full description at Econpapers || Download paper | 11 |
20 | 2008 | Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. (2008). Cornelissen, Gert ; Dewitte, Siegfried ; Warlop, Luk ; Pandelaere, Mario. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:46-55. Full description at Econpapers || Download paper | 11 |
21 | 2010 | Estimating aggregate consumer preferences from online product reviews. (2010). Decker, Reinhold ; Trusov, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:293-307. Full description at Econpapers || Download paper | 10 |
22 | 2016 | Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance. (2016). Pauwels, Koen ; Lackman, Andrew ; AKSEHIRLI, ZEYNEP. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:639-655. Full description at Econpapers || Download paper | 10 |
23 | 2016 | The influence of social media interactions on consumerâbrand relationships: A three-country study of brand perceptions and marketing behaviors. (2016). Hudson, Simon ; Madden, Thomas J ; Roth, Martin S ; Huang, LI. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:27-41. Full description at Econpapers || Download paper | 10 |
24 | 2015 | The impact of pre- and post-launch publicity and advertising on new product sales. (2015). Burmester, Alexa B ; Clement, Michel ; van Heerde, Harald J ; Becker, Jan U. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:32:y:2015:i:4:p:408-417. Full description at Econpapers || Download paper | 9 |
25 | 2011 | Impact of star and movie buzz on motion picture distribution and box office revenue. (2011). Karniouchina, Ekaterina V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:1:p:62-74. Full description at Econpapers || Download paper | 9 |
26 | 2014 | Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. (2014). Ailawadi, Kusum L ; Taylor, Gail Ayala ; Luan, Jackie Y ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:156-167. Full description at Econpapers || Download paper | 9 |
27 | 2008 | Do social product features have value to consumers?. (2008). Auger, Pat ; Burke, Paul F ; Louviere, Jordan J ; Devinney, Timothy M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:183-191. Full description at Econpapers || Download paper | 9 |
28 | 2013 | Functional and experiential routes to persuasion: An analysis of advertising in emerging versus developed markets. (2013). Zarantonello, Lia ; Schmitt, Bernd H ; Jedidi, Kamel. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:1:p:46-56. Full description at Econpapers || Download paper | 9 |
29 | 2010 | Motivated Consumer Innovativeness: Concept, measurement, and validation. (2010). Vandecasteele, Bert ; Geuens, Maggie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:308-318. Full description at Econpapers || Download paper | 8 |
30 | 2010 | The impact of brand extension success drivers on brand extension price premiums. (2010). Sattler, Henrik ; Ringle, Christian M ; Riediger, Claudia ; Volckner, Franziska. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:319-328. Full description at Econpapers || Download paper | 8 |
31 | 2014 | From academic research to marketing practice: Exploring the marketing science value chain. (2014). Roberts, John H ; Stremersch, Stefan ; Kayande, Ujwal . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:127-140. Full description at Econpapers || Download paper | 8 |
32 | 2016 | How word-of-mouth transmission encouragement affects consumers transmission decisions, receiver selection, and diffusion speed. (2016). Stephen, Andrew T ; Lehmann, Donald R. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:4:p:755-766. Full description at Econpapers || Download paper | 8 |
33 | 2012 | Consumers use of brands to reflect their actual and ideal selves on Facebook. (2012). Hollenbeck, Candice R ; Kaikati, Andrew M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:395-405. Full description at Econpapers || Download paper | 8 |
34 | 2014 | Consumer participation in the design and realization stages of production: How self-production shapes consumer evaluations and relationships to products. (2014). Atakan, Sinem S ; Yoon, Carolyn ; Bagozzi, Richard P. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:4:p:395-408. Full description at Econpapers || Download paper | 8 |
35 | 2012 | The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace. (2012). Strizhakova, Yuliya ; Price, Linda L ; Coulter, Robin A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:43-54. Full description at Econpapers || Download paper | 8 |
36 | 2012 | Generating global brand equity through corporate social responsibility to key stakeholders. (2012). Tribó, Josep ; Verhoef, Peter ; Tribo, Josep A ; Torres, Anna . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:13-24. Full description at Econpapers || Download paper | 8 |
37 | 2012 | Defending the markers of masculinity: Consumer resistance to brand gender-bending. (2012). Avery, Jill . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:322-336. Full description at Econpapers || Download paper | 8 |
38 | 2016 | Do display ads influence search? Attribution and dynamics in online advertising. (2016). Kireyev, Pavel ; Gupta, Sunil ; Pauwels, Koen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:475-490. Full description at Econpapers || Download paper | 8 |
39 | 2014 | The effect of search channel elimination on purchase incidence, order size and channel choice. (2014). Konu, Umut ; Verhoef, Peter C ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:1:p:49-64. Full description at Econpapers || Download paper | 8 |
40 | 2008 | Models and optimal designs for conjoint choice experiments including a no-choice option. (2008). Goos, Peter ; Vandebroek, Martina ; Vermeulen, Bart . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:2:p:94-103. Full description at Econpapers || Download paper | 8 |
41 | 2013 | An introduction to the application of (case 1) bestâworst scaling in marketing research. (2013). Louviere, Jordan ; Flynn, Terry ; Gudergan, Siegfried ; Islam, Towhidul ; Lings, Ian. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:3:p:292-303. Full description at Econpapers || Download paper | 8 |
42 | 2016 | The B2B Knowledge Gap. (2016). Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:543-556. Full description at Econpapers || Download paper | 7 |
43 | 2012 | Marketing activity, blogging and sales. (2012). Onishi, Hiroshi ; Manchanda, Puneet. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:221-234. Full description at Econpapers || Download paper | 7 |
44 | 2017 | Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. (2017). Marchand, Andre ; Wiertz, Caroline ; Hennig-Thurau, Thorsten. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:336-354. Full description at Econpapers || Download paper | 7 |
45 | 2008 | The meanings of branded products: A cross-national scale development and meaning assessment. (2008). Strizhakova, Yuliya ; Price, Linda L ; Coulter, Robin A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:2:p:82-93. Full description at Econpapers || Download paper | 7 |
46 | 2009 | The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention. (2009). Albers, Sönke ; Greve, Goetz ; Becker, Jan U. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:3:p:207-215. Full description at Econpapers || Download paper | 7 |
47 | 2012 | Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects. (2012). Romani, Simona ; Dalli, Daniele ; Grappi, Silvia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:55-67. Full description at Econpapers || Download paper | 7 |
48 | 2012 | Bolstering and restoring feelings of competence via the IKEA effect. (2012). Mochon, Daniel ; Ariely, Dan ; Norton, Michael I. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:363-369. Full description at Econpapers || Download paper | 7 |
49 | 2011 | The impact of the introduction and use of an informational website on offline customer buying behavior. (2011). van Nierop, J. E. M., ; Huizingh, K. R. E., ; Teerling, M L ; Leeflang, P. S. H., . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:155-165. Full description at Econpapers || Download paper | 7 |
50 | 2015 | Recommended for you: The effect of word of mouth on sales concentration. (2015). Hervas-Drane, Andres. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:32:y:2015:i:2:p:207-218. Full description at Econpapers || Download paper | 6 |
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2018 | What is co-creation? An interactional creation framework and its implications for value creation. (2018). Ramaswamy, Venkat ; Ozcan, Kerimcan. In: Journal of Business Research. RePEc:eee:jbrese:v:84:y:2018:i:c:p:196-205. Full description at Econpapers || Download paper | |
2018 | How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale. (2018). Zarantonello, Lia ; Merz, Michael A ; Grappi, Silvia. In: Journal of Business Research. RePEc:eee:jbrese:v:82:y:2018:i:c:p:79-89. Full description at Econpapers || Download paper | |
2018 | Social media brand communities and brand value co-creation: Evidences from Italy. (2018). Rialti, Riccardo ; Ciappei, Cristiano ; Laudano, Maria Carmen ; Zollo, Lamberto. In: MERCATI E COMPETITIVITÃ. RePEc:fan:mcmcmc:v:html10.3280/mc2018-003007. Full description at Econpapers || Download paper | |
2018 | A renaissance of brand experience: Advancing the concept through a multi-perspective analysis. (2018). Andreini, Daniela ; Solerio, Chiara ; Zarantonello, Lia ; Pedeliento, Giuseppe. In: Journal of Business Research. RePEc:eee:jbrese:v:91:y:2018:i:c:p:123-133. Full description at Econpapers || Download paper | |
2018 | MANAGING INNOVATION PROCESSES THROUGH VALUE CO-CREATION: A PROCESS CASE FROM BUSINESS-TO-BUSINESS SERVICE PRACTISE. (2018). Nardelli, Giulia ; Broumels, Marcel. In: International Journal of Innovation Management (ijim). RePEc:wsi:ijimxx:v:22:y:2018:i:03:n:s1363919618500305. Full description at Econpapers || Download paper | |
2018 | The link between tourism involvement and service performance: Evidence from frontline retail employees. (2018). Suhartanto, Dwi ; Triyuni, N N ; Nansuri, Ruhadi ; Dean, David. In: Journal of Business Research. RePEc:eee:jbrese:v:83:y:2018:i:c:p:130-137. Full description at Econpapers || Download paper | |
2018 | Investor sentiment and advertising expenditure. (2018). Mian, Mujtaba G ; Gul, Ferdinand A ; Sharma, Piyush. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:4:p:611-627. Full description at Econpapers || Download paper | |
2018 | Big brands, big cities: How the population penalty affects common, identity relevant brands in densely populated areas. (2018). Matherly, Ted ; Arnold, Todd J ; Arens, Zachary G. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:1:p:15-33. Full description at Econpapers || Download paper | |
2018 | The Effect of Online Shopping Platform Strategies on Search, Display, and Membership Revenues. (2018). Lee, Ju-Yeon ; Palmatier, Robert W ; Li, Xiaoling ; Kim, Jisu J ; Fang, Eric. In: Journal of Retailing. RePEc:eee:jouret:v:94:y:2018:i:3:p:247-264. Full description at Econpapers || Download paper | |
2018 | Comparing the impact of different marketing capabilities: Empirical evidence from B2B firms in China. (2018). Guo, Huiling ; Dong, Baobao ; Liu-Thompkins, Yuping ; Tang, Chuanyi ; Xu, Hangjun. In: Journal of Business Research. RePEc:eee:jbrese:v:93:y:2018:i:c:p:79-89. Full description at Econpapers || Download paper | |
2018 | Examining online social brand engagement: A social presence theory perspective. (2018). Osei-Frimpong, Kofi ; McLean, Graeme. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:128:y:2018:i:c:p:10-21. Full description at Econpapers || Download paper | |
2018 | Beyond close vs. distant ties: Understanding post-service sharing of information with close, exchange, and hybrid ties. (2018). Menon, Kalyani ; Ranaweera, Chatura. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:1:p:154-169. Full description at Econpapers || Download paper | |
2018 | Those prices are HOT! How temperature-related visual cues anchor expectations of price and value. (2018). Barbera, Michael ; Spanjaard, Daniela ; Septianto, Felix ; Northey, Gavin. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:44:y:2018:i:c:p:178-181. Full description at Econpapers || Download paper | |
2018 | On consumer choice patterns and the net impact of feature promotions. (2018). Guyt, Jonne ; Gijsbrechts, Els. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:3:p:490-508. Full description at Econpapers || Download paper | |
2018 | Marketingâs identity crisis: itâs complicated. (2018). Ferrell, O C. In: AMS Review. RePEc:spr:amsrev:v:8:y:2018:i:1:d:10.1007_s13162-018-0114-2. Full description at Econpapers || Download paper | |
2018 | Fashion companies and customer satisfaction: A relation mediated by Information and Communication Technologies. (2018). Amendola, Carlo ; Fabrizio, Daascenzo ; Caputo, Francesco ; Calabrese, Mario. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:43:y:2018:i:c:p:251-257. Full description at Econpapers || Download paper | |
2018 | The Function of Internal Marketing in the Process of Formation of a Customer-Centric Company. (2018). Okuneva, Olga ; Okunyeva, Olga. In: Eastern European Business and Economics Journal. RePEc:eeb:articl:v:4:y:2018:n:2:p:97-131. Full description at Econpapers || Download paper | |
2018 | Is the collaborative consumption the new buying? Social and economic aspects influencing collaborative consumption. (2018). de Canio, Francesca ; Martinelli, Elisa ; Pellegrini, Davide . In: MERCATI E COMPETITIVITÃ. RePEc:fan:mcmcmc:v:html10.3280/mc2018-001003. Full description at Econpapers || Download paper | |
2018 | From B2B to A4A: An Integrated Framework for Viable Value Co-Creation. (2018). Polese, Francesco ; Grimaldi, Mara ; Troisi, Orlando ; Sarno, Debora. In: MERCATI E COMPETITIVITÃ. RePEc:fan:mcmcmc:v:html10.3280/mc2018-003008. Full description at Econpapers || Download paper | |
2018 | Organizational intellectual capital and its relation to frontline service employee innovative behavior: consumer value co-creation behavior as a moderator. (2018). Chou, Cindy Yunhsin ; Lin, Tzu-An ; Huang, Chin Hsiu. In: Service Business. RePEc:spr:svcbiz:v:12:y:2018:i:4:d:10.1007_s11628-018-0387-4. Full description at Econpapers || Download paper | |
2018 | ||
2018 | Religion as a field of transcultural practices in multicultural marketplaces. (2018). Gracia, Angela ; Buchanan-Oliver, Margo ; Seo, Yuri. In: Journal of Business Research. RePEc:eee:jbrese:v:91:y:2018:i:c:p:317-325. Full description at Econpapers || Download paper | |
2018 | Estimating time-varying parameters in brand choice models: A semiparametric approach. (2018). Guhl, Daniel ; Steiner, Winfried J ; Kneib, Thomas ; Baumgartner, Bernhard. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:3:p:394-414. Full description at Econpapers || Download paper | |
2018 | A random coefficients mixture hidden Markov model for marketing research. (2018). Kappe, Eelco ; Desarbo, Wayne S ; Blank, Ashley Stadler. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:3:p:415-431. Full description at Econpapers || Download paper | |
2018 | Smart Automation, Customer Experience and Customer Engagement in Electric Vehicles. (2018). Ullah, Asad ; Ahmed, Mansoora ; Aimin, Wang. In: Sustainability. RePEc:gam:jsusta:v:10:y:2018:i:5:p:1350-:d:143425. Full description at Econpapers || Download paper | |
2018 | Sharing of Sponsored Advertisements on Social Media: A Uses and Gratifications Perspective. (2018). Plume, Cherniece J ; Slade, Emma L. In: Information Systems Frontiers. RePEc:spr:infosf:v:20:y:2018:i:3:d:10.1007_s10796-017-9821-8. Full description at Econpapers || Download paper | |
2018 | Unveiling the features of successful eBay smartphone sellers. (2018). Silva, Ana Teresa ; Cortez, Paulo ; Rita, Paulo ; Moro, Srgio. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:43:y:2018:i:c:p:311-324. Full description at Econpapers || Download paper | |
2018 | Mondo reale-tradizionale e mondo digitale, strategie aziendali e web intelligence: il futuro del controllo e della gestione delle informazioni. (2018). Capurro, Rosita ; Garzella, Stefano ; Galeotti, Michele. In: MANAGEMENT CONTROL. RePEc:fan:macoma:v:html10.3280/maco2018-su2005. Full description at Econpapers || Download paper | |
2018 | A Consumer-based Taxonomy of Digital Customer Engagement Practices. (2018). Eigenraam, Anniek W ; van Lin, Arjen ; Eelen, Jiska. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:44:y:2018:i:c:p:102-121. Full description at Econpapers || Download paper | |
2018 | A new approach to segmenting multichannel shoppers in Korea and the U.S.. (2018). Park, Joonyong ; Kim, Renee B. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:45:y:2018:i:c:p:163-178. Full description at Econpapers || Download paper | |
2018 | Food waste in the sharing economy. (2018). Hamilton, Stephen ; Richards, Timothy J. In: Food Policy. RePEc:eee:jfpoli:v:75:y:2018:i:c:p:109-123. Full description at Econpapers || Download paper | |
2018 | One Hundred Years of Solitude Bestsellers in the United States, 1900-1999. (2018). Prieto-Rodriguez, Juan ; Ginsburgh, Victor ; Weyers, Sheila ; CEULEMANS, Cedric . In: Working Papers ECARES. RePEc:eca:wpaper:2013/277361. Full description at Econpapers || Download paper | |
2018 | Innovations and technological comebacks. (2018). Foucart, Renaud ; Wang, Shidong. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:1:p:1-14. Full description at Econpapers || Download paper | |
2018 | Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans. (2018). Skiera, Bernd ; Schulz, Fabian ; Schlereth, Christian . In: European Journal of Operational Research. RePEc:eee:ejores:v:269:y:2018:i:3:p:1165-1179. Full description at Econpapers || Download paper | |
2018 | Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media. (2018). Simon, Franoise ; Tossan, Vesselina. In: Journal of Business Research. RePEc:eee:jbrese:v:85:y:2018:i:c:p:175-184. Full description at Econpapers || Download paper | |
2018 | Brand engagement and search for brands on social media: Comparing Generations X and Y in Portugal. (2018). Bento, Marisa ; Martinez, Luis F. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:43:y:2018:i:c:p:234-241. Full description at Econpapers || Download paper | |
2018 | Trains and Twitter: Firm generated content, consumer relationship management and message framing. (2018). Nisar, Tahir M ; Prabhakar, Guru. In: Transportation Research Part A: Policy and Practice. RePEc:eee:transa:v:113:y:2018:i:c:p:318-334. Full description at Econpapers || Download paper | |
2018 | Effects of Waste Management Customer Online Value Co-Creation on Sanitation Attitude and Advocacy: A Customer-Enterprise Dyadic Perspective. (2018). Frempong, Joseph ; Ampaw, Enock Mintah ; Chai, Junwu. In: Sustainability. RePEc:gam:jsusta:v:10:y:2018:i:7:p:2557-:d:159175. Full description at Econpapers || Download paper | |
2018 | The impact of customer inclusion in firm governance on customers commitment and voice behaviors. (2018). Beal, Mathieu ; Sabadie, William. In: Journal of Business Research. RePEc:eee:jbrese:v:92:y:2018:i:c:p:1-8. Full description at Econpapers || Download paper | |
2018 | Incentivized reviews: Promising the moon for a few stars. (2018). Petrescu, Maria ; ben Mrad, Selima ; Goldring, Deborah ; Oaleary, Kathleen. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:41:y:2018:i:c:p:288-295. Full description at Econpapers || Download paper | |
2018 | Establishing predictive relationships between price and select product, market, and consumer related dimensions: an investigation within indian consumer electronics market. (2018). Goswami, Mohit. In: OPSEARCH. RePEc:spr:opsear:v:55:y:2018:i:2:d:10.1007_s12597-017-0327-4. Full description at Econpapers || Download paper | |
2018 | A ratings pattern heuristic in judgments of expertise: When being right Looks wrong. (2018). Spassova, Gerri ; Andrade, Eduardo B ; Palmeira, Mauricio. In: Organizational Behavior and Human Decision Processes. RePEc:eee:jobhdp:v:147:y:2018:i:c:p:26-47. Full description at Econpapers || Download paper | |
2018 | In the Eye of the Beholder? Empirically Decomposing Different Economic Implications of the Online Rating Variance. (2018). Gutt, Dominik . In: Working Papers Dissertations. RePEc:pdn:dispap:40. Full description at Econpapers || Download paper | |
2018 | Food shoppersââ¬â¢ share of wallet: A small city case in a changing competitive environment. (2018). Azeem, Muhammad Masood ; Griffith, Garry ; Mounter, Stuart ; Villano, Renato A ; Baker, Derek. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:43:y:2018:i:c:p:119-130. Full description at Econpapers || Download paper | |
2018 | The effects of online reviews on service expectations: Do cultural value orientations matter?. (2018). Nath, Prithwiraj ; Reid, Veronica ; Devlin, James. In: Journal of Business Research. RePEc:eee:jbrese:v:90:y:2018:i:c:p:123-133. Full description at Econpapers || Download paper | |
2018 | Investors evaluations of price-increase preannouncements. (2018). Lim, Leon Gim ; Dekimpe, Marnik G ; Tuli, Kapil R. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:3:p:359-377. Full description at Econpapers || Download paper | |
2018 | Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands. (2018). Hansen, Nele ; Hennig-Thurau, Thorsten ; Kupfer, Ann-Kristin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:4:p:557-574. Full description at Econpapers || Download paper | |
2018 | Competition with targeted product design: Price, variety, and welfare. (2018). Gonzalez-Maestre, Miguel ; Granero, Lluis M. In: International Journal of Industrial Organization. RePEc:eee:indorg:v:59:y:2018:i:c:p:406-428. Full description at Econpapers || Download paper | |
2018 | Using online channel to defer the launch of discount retailing store. (2018). Chen, Jing ; Li, Wei ; Pun, Hubert. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:120:y:2018:i:c:p:96-115. Full description at Econpapers || Download paper | |
2018 | Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat. (2018). Liu, Richie L ; Voss, Kevin E ; Czellar, Sandor ; Spangenberg, Eric R ; Sprott, David E. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:41:y:2018:i:c:p:90-100. Full description at Econpapers || Download paper | |
2018 | Disentangling complexity: how negotiators identify and handle issue-based complexity in business-to-business negotiation. (2018). Laubert, Christoph ; Geiger, Ingmar . In: Journal of Business Economics. RePEc:spr:jbecon:v:88:y:2018:i:9:d:10.1007_s11573-018-0896-6. Full description at Econpapers || Download paper | |
2018 | Traditional versus Online Marketing for B2B Organizations: Where the Line Blurs. (2018). Lavinia, Popovici Alina ; Silvia, MUHCINA ; Veronica, Popovici. In: Ovidius University Annals, Economic Sciences Series. RePEc:ovi:oviste:v:xviii:y:2018:i:1:p:382-387. Full description at Econpapers || Download paper | |
2018 | Sequential sampling enhanced composite likelihood approach to estimation of social intercorrelations in large-scale networks. (2018). Chen, Yan ; Chien, Peter ; Liu, Qing ; Qi, Youran. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:16:y:2018:i:4:d:10.1007_s11129-018-9199-z. Full description at Econpapers || Download paper | |
2018 | The Consumer Production Journey: Marketing to Consumers as Co-Producers in the Sharing Economy. (2018). dellaert, benedict ; Dellaert, B. G. C., . In: ERIM Report Series Research in Management. RePEc:ems:eureri:103995. Full description at Econpapers || Download paper | |
2018 | Multichannel Marketing Attribution Using Markov Chains. (2018). Kakalej, Luka ; Ferencova, Martina ; Bucko, Jozef. In: Journal of Applied Management and Investments. RePEc:ods:journl:v:7:y:2018:i:1:p:49-60. Full description at Econpapers || Download paper | |
2018 | An Empirical Study on the Design of Digital Content Products from a Big Data Perspective. (2018). Feng, Lin ; Tsai, Sang-Bing ; Wang, Kai ; Sun, Baoping. In: Sustainability. RePEc:gam:jsusta:v:10:y:2018:i:9:p:3092-:d:166669. Full description at Econpapers || Download paper | |
2018 | Targeting online display ads: Choosing their frequency and spacing. (2018). Forsch, Steffen ; de Haan, Evert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:4:p:661-672. Full description at Econpapers || Download paper | |
2018 | Psychological antecedents of mobile consumer behaviour and implications for customer journeys in tourism. (2018). Wozniak, Thomas ; Lenz-Kesekamp, Vera ; Stanoevska-Slabeva, Katarina ; Schaffner, Dorothea. In: Information Technology & Tourism. RePEc:spr:infott:v:18:y:2018:i:1:d:10.1007_s40558-017-0101-8. Full description at Econpapers || Download paper | |
2018 | Moving Forward. (2018). Verhoef, Pieter ; Gijsenberg, Maarten . In: Research Report. RePEc:gro:rugsom:2018003-mark. Full description at Econpapers || Download paper | |
2018 | Social Media and Customer-Based Brand Equity: An Empirical Investigation in Retail Industry. (2018). Colicev, Anatoli ; Pauwels, Koen ; Malshe, Ashwin. In: Administrative Sciences. RePEc:gam:jadmsc:v:8:y:2018:i:3:p:55-:d:170714. Full description at Econpapers || Download paper | |
2018 | Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media. (2018). Ilhan, Behice Ece ; Pauwels, Koen H ; Kubler, Raoul V. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:43:y:2018:i:c:p:33-51. Full description at Econpapers || Download paper | |
2018 | Leveraging social media to gain insights into service delivery: a study on Airbnb. (2018). Hoffen, Moritz ; Chasin, Friedrich ; Betzing, Jan Hendrik ; Hagge, Marvin. In: Information Systems and e-Business Management. RePEc:spr:infsem:v:16:y:2018:i:2:d:10.1007_s10257-017-0358-7. Full description at Econpapers || Download paper | |
2018 | How service quality and outcome confidence drive pre-outcome word-of-mouth. (2018). Ifie, Kemefasu ; Mavridou, Vasileia ; Dwivedi, Yogesh ; Simintiras, Antonis C. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:44:y:2018:i:c:p:214-221. Full description at Econpapers || Download paper | |
2018 | Design of Review Systems - A Strategic Instrument to shape Online Review Behavior and Economic Outcomes. (2018). Chen, Jianqing ; Kundisch, Dennis ; Zimmermann, Steffen ; Neumann, Jurgen ; Gutt, Dominik . In: Working Papers Dissertations. RePEc:pdn:dispap:42. Full description at Econpapers || Download paper | |
2018 | Providing health checks as incentives to retain blood donors â Evidence from two field experiments. (2018). Leipnitz, Sigrun ; Mazar, Nina ; Clement, Michel ; de Vries, Martha. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:4:p:628-640. Full description at Econpapers || Download paper | |
2018 | Demystifying neuromarketing. (2018). Lim, Weng Marc . In: Journal of Business Research. RePEc:eee:jbrese:v:91:y:2018:i:c:p:205-220. Full description at Econpapers || Download paper | |
2018 | The upside of data privacy â delighting customers by implementing data privacy measures. (2018). Gimpel, Henner ; Schmied, Fabian ; Rau, Daniel ; Nuske, Niclas ; Kleindienst, Dominikus. In: Electronic Markets. RePEc:spr:elmark:v:28:y:2018:i:4:d:10.1007_s12525-018-0296-3. Full description at Econpapers || Download paper | |
2018 | Corporate Social Responsibility and Regulation: Taxing Ethical behaviour. (2018). Kassab, Dina. In: Working Papers. RePEc:fae:wpaper:2018.17. Full description at Econpapers || Download paper | |
2018 | The Effect of House Ads on Multichannel Sales. (2018). Goic, Marcel ; Montoya, Ricardo ; Alvarez, Rodolfo. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:42:y:2018:i:c:p:32-45. Full description at Econpapers || Download paper | |
2018 | Is paid search overrated? When bricks-and-mortar-only retailers should not use paid search. (2018). Schlangenotto, Darius ; Wunderlich, Nancy V ; Kundisch, Dennis. In: Electronic Markets. RePEc:spr:elmark:v:28:y:2018:i:4:d:10.1007_s12525-018-0287-4. Full description at Econpapers || Download paper | |
2018 | A comparative study of creation of self-brand connection amongst well-liked, new, and unfavorable brands. (2018). Tan, Teck Ming ; Kumar, Ashish ; Juntunen, Jouni ; Salo, Jari. In: Journal of Business Research. RePEc:eee:jbrese:v:92:y:2018:i:c:p:71-80. Full description at Econpapers || Download paper | |
2018 | Extracting brand information from social networks: Integrating image, text, and social tagging data. (2018). Klostermann, Jan ; Decker, Reinhold ; Boger, Daniel ; Plumeyer, Anja. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:4:p:538-556. Full description at Econpapers || Download paper |
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2018 | The influence of audience characteristics on the effectiveness of brand placement memory. (2018). Natarajan, Thamaraiselvan ; Kasilingam, Dharun Lingam ; Jublee, Daniel Inbaraj ; Stephen, Gladys ; Balasubramaniam, Senthil Arasu. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:44:y:2018:i:c:p:134-149. Full description at Econpapers || Download paper | |
2018 | Innovation Cloning: The Introduction and Performance of Private Label Innovation Copycats. (2018). Braak, Anne Ter ; Deleersnyder, Barbara. In: Journal of Retailing. RePEc:eee:jouret:v:94:y:2018:i:3:p:312-327. Full description at Econpapers || Download paper | |
2018 | Employee Volunteering Meaningfulness and Organizational Citizenship Behavior: Exploring the Effects of Organizational Support, Pride, and Trust. (2018). Im, Seunghee ; Chung, Yang Woon . In: Sustainability. RePEc:gam:jsusta:v:10:y:2018:i:12:p:4835-:d:191462. Full description at Econpapers || Download paper | |
2018 | A typology of brand alliances and consumer awareness of brand alliance integration. (2018). Newmeyer, Casey E ; Chatterjee, Rabikar ; Ruth, Julie A ; Venkatesh, R. In: Marketing Letters. RePEc:kap:mktlet:v:29:y:2018:i:3:d:10.1007_s11002-018-9467-4. Full description at Econpapers || Download paper | |
2018 | Flexible estimation of time-varying effects for frequently purchased retail goods: a modeling approach based on household panel data. (2018). Baumgartner, Bernhard ; Steiner, Winfried J ; Kneib, Thomas ; Guhl, Daniel. In: OR Spectrum: Quantitative Approaches in Management. RePEc:spr:orspec:v:40:y:2018:i:4:d:10.1007_s00291-018-0530-6. Full description at Econpapers || Download paper |
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2017 | The impact of contextual television ads on online conversions: An application in the insurance industry. (2017). Guitart, Ivan A ; Hervet, Guillaume. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:480-498. Full description at Econpapers || Download paper | |
2017 | âService Encounter 2.0â: An investigation into the roles of technology, employees and customers. (2017). Lariviere, Bart ; De Keyser, Arne ; Wunderlich, Nancy V ; Voss, Chris ; Sirianni, Nancy J ; Kunz, Werner ; Andreassen, Tor W ; Bowen, David . In: Journal of Business Research. RePEc:eee:jbrese:v:79:y:2017:i:c:p:238-246. Full description at Econpapers || Download paper | |
2017 | A systems perspective on markets â Toward a research agenda. (2017). Vargo, Stephen L ; Colurcio, Maria ; Reynoso, Javier ; Edvardsson, BO ; Baron, Steve ; Koskela-Huotari, Kaisa . In: Journal of Business Research. RePEc:eee:jbrese:v:79:y:2017:i:c:p:260-268. Full description at Econpapers || Download paper | |
2017 | Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products. (2017). Novak, Tom ; Verhoef, Peter C ; Hu, Mandy Mantian ; Hoffman, Donna L ; Fong, Nathan ; Datta, Hannes ; Bart, Yakov ; Andrews, Michelle ; Abhishek, Vibhanshu ; Luo, Xueming ; Zhang, Yuchi ; Kannan, P K ; Rand, William ; Stephen, Andrew T. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:40:y:2017:i:c:p:1-8. Full description at Econpapers || Download paper | |
2017 | An empirical analysis of factors that influence retail website visit types. (2017). Danaher, Peter ; Sands, Sean J ; Pallant, Jason I. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:39:y:2017:i:c:p:62-70. Full description at Econpapers || Download paper | |
2017 | The Magnitude of Change Effect in Store Remodeling. (2017). Danaher, Peter ; Sands, Sean J ; Ferraro, Carla R. In: Journal of Retailing. RePEc:eee:jouret:v:93:y:2017:i:4:p:440-457. Full description at Econpapers || Download paper | |
2017 | Measuring media channel performance: a proposed alternative to the âlast-in winsâ methodology. (2017). Robertshaw, Gary S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0020-8. Full description at Econpapers || Download paper |
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2016 | Testing Metcalfes law: Pitfalls and possibilities. (2016). Hove, Leo Van ; van Hove, Leo. In: Information Economics and Policy. RePEc:eee:iepoli:v:37:y:2016:i:c:p:67-76. Full description at Econpapers || Download paper | |
2016 | Mapping the customer journey: Lessons learned from graph-based online attribution modeling. (2016). Anderl, Eva ; Schumann, Jan Hendrik ; von Wangenheim, Florian ; Becker, Ingo. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:457-474. Full description at Econpapers || Download paper | |
2016 | Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance. (2016). Pauwels, Koen ; Lackman, Andrew ; AKSEHIRLI, ZEYNEP. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:639-655. Full description at Econpapers || Download paper | |
2016 | The profit impact of revenue heterogeneity and assortativity in the presence of negative word-of-mouth. (2016). Nejad, Mohammad G ; Sherrell, Daniel L ; Amini, Mehdi. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:656-673. Full description at Econpapers || Download paper | |
2016 | A resource-based view of stakeholder marketing. (2016). Mena, Jeannette A ; Kull, Alexander J ; Korschun, Daniel . In: Journal of Business Research. RePEc:eee:jbrese:v:69:y:2016:i:12:p:5553-5560. Full description at Econpapers || Download paper | |
2016 | To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns. (2016). Minnema, Alec ; Wiesel, Thorsten ; Gensler, Sonja. In: Journal of Retailing. RePEc:eee:jouret:v:92:y:2016:i:3:p:253-267. Full description at Econpapers || Download paper | |
2016 | Branding in the digital era. (2016). Vernuccio, Maria ; Vescovi, Tiziano. In: MERCATI E COMPETITIVITÃ. RePEc:fan:mcmcmc:v:html10.3280/mc2016-004002. Full description at Econpapers || Download paper | |
2016 | Measuring the value of mobile telecommunications networks. (2016). Hove, Leo Van ; van Hove, Leo. In: Netnomics. RePEc:kap:netnom:v:17:y:2016:i:3:d:10.1007_s11066-016-9108-0. Full description at Econpapers || Download paper |
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2015 | Reflections on the replication corner: In praise of conceptual replications. (2015). Lynch, John G ; Lehmann, Donald R ; Huber, Joel C ; Bradlow, Eric T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:32:y:2015:i:4:p:333-342. Full description at Econpapers || Download paper | |
2015 | Enhancing Crowdsourcing Success: the Role of Creative and Deliberate Problem-Solving Styles. (2015). Mahr, Dominik ; Slotegraaf, Rebecca ; Rindfleisch, Aric. In: Customer Needs and Solutions. RePEc:spr:custns:v:2:y:2015:i:3:p:209-221. Full description at Econpapers || Download paper |