[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]
IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
1990 | 0 | 0.08 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.04 | |||||
1991 | 0 | 0.08 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.04 | |||||
1992 | 0 | 0.08 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.04 | |||||
1993 | 0 | 0.1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.05 | |||||
1994 | 0 | 0.11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.05 | |||||
1995 | 0 | 0.19 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.08 | |||||
1996 | 0 | 0.22 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.1 | |||||
1997 | 0 | 0.22 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0.09 | |||||
1998 | 0 | 0.26 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0.12 | |||||
1999 | 0 | 0.28 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0.14 | |||||
2000 | 0 | 0.33 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0.15 | |||||
2001 | 0 | 0.36 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0.15 | |||||
2002 | 0 | 0.39 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0.21 | |||||
2003 | 0 | 0.4 | 0 | 0 | 5 | 5 | 42 | 1 | 0 | 0 | 0 | 0 | 0.2 | |||||
2004 | 0 | 0.45 | 0.11 | 0 | 14 | 19 | 118 | 3 | 5 | 5 | 1 | 0 | 0 | 0.2 | ||||
2005 | 0.32 | 0.46 | 0.12 | 0.32 | 31 | 50 | 357 | 6 | 9 | 19 | 6 | 19 | 6 | 2 | 33.3 | 0 | 0.22 | |
2006 | 0.16 | 0.46 | 0.15 | 0.18 | 18 | 68 | 268 | 10 | 19 | 45 | 7 | 50 | 9 | 2 | 20 | 1 | 0.06 | 0.21 |
2007 | 0.2 | 0.42 | 0.19 | 0.25 | 20 | 88 | 142 | 17 | 36 | 49 | 10 | 68 | 17 | 1 | 5.9 | 0 | 0.18 | |
2008 | 0.24 | 0.44 | 0.55 | 0.61 | 30 | 118 | 308 | 65 | 101 | 38 | 9 | 88 | 54 | 8 | 12.3 | 8 | 0.27 | 0.21 |
2009 | 0.24 | 0.44 | 0.46 | 0.53 | 22 | 140 | 116 | 64 | 166 | 50 | 12 | 113 | 60 | 5 | 7.8 | 1 | 0.05 | 0.21 |
2010 | 0.83 | 0.43 | 0.73 | 0.83 | 28 | 168 | 156 | 123 | 289 | 52 | 43 | 121 | 101 | 3 | 2.4 | 5 | 0.18 | 0.18 |
2011 | 0.32 | 0.46 | 0.45 | 0.49 | 27 | 195 | 107 | 87 | 377 | 50 | 16 | 118 | 58 | 8 | 9.2 | 0 | 0.21 | |
2012 | 0.29 | 0.47 | 0.62 | 0.61 | 69 | 264 | 327 | 163 | 540 | 55 | 16 | 127 | 77 | 28 | 17.2 | 4 | 0.06 | 0.19 |
2013 | 0.3 | 0.53 | 0.61 | 0.59 | 32 | 296 | 98 | 181 | 721 | 96 | 29 | 176 | 103 | 13 | 7.2 | 0 | 0.22 | |
2014 | 0.52 | 0.55 | 0.65 | 0.52 | 34 | 330 | 102 | 213 | 934 | 101 | 53 | 178 | 93 | 27 | 12.7 | 3 | 0.09 | 0.22 |
2015 | 0.47 | 0.56 | 0.69 | 0.54 | 48 | 378 | 95 | 259 | 1193 | 66 | 31 | 190 | 102 | 29 | 11.2 | 3 | 0.06 | 0.21 |
2016 | 0.41 | 0.58 | 0.77 | 0.68 | 65 | 443 | 79 | 341 | 1534 | 82 | 34 | 210 | 142 | 41 | 12 | 3 | 0.05 | 0.2 |
2017 | 0.4 | 0.6 | 0.69 | 0.52 | 49 | 492 | 33 | 338 | 1872 | 113 | 45 | 248 | 128 | 48 | 14.2 | 0 | 0.22 | |
2018 | 0.39 | 0.76 | 0.62 | 0.49 | 36 | 528 | 5 | 326 | 2198 | 114 | 45 | 228 | 111 | 33 | 10.1 | 1 | 0.03 | 0.31 |
IF: | Impact Factor: C2Y / D2Y |
AIF: | Average Impact Factor for series in RePEc in year y |
CIF: | Cumulative impact factor |
IF5: | Impact Factor: C5Y / D5Y |
DOC: | Number of documents published in year y |
CDO: | Cumulative number of documents published until year y |
CIT: | Number of citations to papers published in year y |
NCI: | Number of citations in year y |
CCU: | Cumulative number of citations to papers published until year y |
D2Y: | Number of articles published in y-1 plus y-2 |
C2Y: | Cites in y to articles published in y-1 plus y-2 |
D5Y: | Number of articles published in y-1 until y-5 |
C5Y: | Cites in y to articles published in y-1 until y-5 |
SC: | selft citations in y to articles published in y-1 plus y-2 |
%SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
CiY: | Cites in year y to documents published in year y |
II: | Immediacy Index: CiY / Documents. |
AII: | Average Immediacy Index for series in RePEc in year y |
# | Year | Title | Cited |
---|---|---|---|
1 | 2006 | Some antecedents and outcomes of brand love. (2006). Ahuvia, Aaron ; Carroll, Barbara . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:79-89. Full description at Econpapers || Download paper | 70 |
2 | 2012 | Beyond nudges: Tools of a choice architecture. (2012). Goldstein, Daniel ; dellaert, benedict ; Shu, Suzanne ; Larrick, Richard ; Payne, John ; Haubl, Gerald ; Johnson, Eric ; Peters, Ellen ; Weber, Elke ; Schkade, David ; Fox, Craig ; Wansink, Brian. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:487-504. Full description at Econpapers || Download paper | 49 |
3 | 2005 | The Firms Management of Social Interactions. (2005). shi, mengze ; Das, Sanjiv ; Libai, Barak ; Chen, Yubo ; Sen, Subrata ; Verlegh, Peeter ; Mayzlin, Dina ; Godes, David ; Dellarocas, Chrysanthos ; Pfeiffer, Bruce . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:415-428. Full description at Econpapers || Download paper | 47 |
4 | 2008 | Modeling social interactions: Identification, empirical methods and policy implications. (2008). Tucker, Catherine ; Nair, Harikesh ; Godes, David ; Hartmann, Wesley ; Manchanda, Puneet ; Dodds, Peter ; Bothner, Matthew ; Hosanagar, Kartik . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:287-304. Full description at Econpapers || Download paper | 42 |
5 | 2005 | Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. (2005). Dubois, Bernard ; Czellar, Sandor ; Laurent, Gilles. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:2:p:115-128. Full description at Econpapers || Download paper | 42 |
6 | 2004 | Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study. (2004). de Ruyter, Ko ; Deutskens, Elisabeth ; Oosterveld, Paul ; Wetzels, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:1:p:21-36. Full description at Econpapers || Download paper | 41 |
7 | 2005 | Recent Progress on Endogeneity in Choice Modeling. (2005). Waldman, Donald ; Train, Kenneth ; Hensher, David ; Greene, William ; Fiebig, Denzil ; Cameron, Trudy ; Carson, Richard ; Brownstone, David ; Bhat, Chandra ; Ben-Akiva, Moshe ; Louviere, Jordan ; DeShazo, J.. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:255-265. Full description at Econpapers || Download paper | 41 |
8 | 2008 | Risk, uncertainty and discrete choice models. (2008). Wakker, Peter ; Train, Kenneth ; Picard, Nathalie ; Moffatt, Peter ; McFadden, Daniel ; Magnac, Thierry ; Holt, Charles ; de Palma, André ; Brownstone, David ; Ben-Akiva, Moshe ; Walker, Joan . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:269-285. Full description at Econpapers || Download paper | 39 |
9 | 2008 | Putting one-to-one marketing to work: Personalization, customization, and choice. (2008). zhang, zhong ; KUMAR, VIKAS ; jing, bing ; Ghose, Anindya ; Neslin, Scott ; Sajeesh, S. ; Iyengar, Raghuram ; Syam, Niladri ; Lurie, Nicholas ; Arora, Neeraj ; Joshi, Yogesh ; Su, Meng ; Dreze, Xavier ; Hess, James ; Thomas, Jacquelyn. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:305-321. Full description at Econpapers || Download paper | 37 |
10 | 2007 | The price-perceived quality relationship: A meta-analytic review and assessment of its determinants. (2007). Volckner, Franziska ; Hofmann, Julian. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:3:p:181-196. Full description at Econpapers || Download paper | 30 |
11 | 2006 | An empirical comparison of methods for measuring consumersâ willingness to pay. (2006). Voelckner, Franziska . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:137-149. Full description at Econpapers || Download paper | 29 |
12 | 2006 | The no-choice option and dual response choice designs. (2006). Karniouchina, Ekaterina ; Diener, Christopher ; Moore, William ; Severin, Valerie ; Uldry, Pierre-Francois ; Brazell, Jeff . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:255-268. Full description at Econpapers || Download paper | 27 |
13 | 2005 | Statistical Analysis of Choice Experiments and Surveys. (2005). Willis, Robert ; Winter, Joachim ; Molinari, Francesca ; McFadden, Daniel ; Matzkin, Rosa ; Lewbel, Arthur ; Dominitz, Jeff ; Bemmaor, Albert ; Schwarz, Norbert ; Caro, Francis ; Jun, Byung-hill . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:183-196. Full description at Econpapers || Download paper | 27 |
14 | 2007 | Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities. (2007). Schreier, Martin ; Oberhauser, Stefan ; Prugl, Reinhard. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:15-30. Full description at Econpapers || Download paper | 26 |
15 | 2008 | Getting too personal: Reactance to highly personalized email solicitations. (2008). ZAHAY, DEBRA ; White, Tiffany ; Shavitt, Sharon ; Thorbjornsen, Helge. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:1:p:39-50. Full description at Econpapers || Download paper | 26 |
16 | 2008 | Beyond conjoint analysis: Advances in preference measurement. (2008). Rao, Vithala ; Feit, Eleanor ; Evgeniou, Theodoros ; Hui, Sam ; Toubia, Olivier ; Netzer, Oded ; Johnson, Joseph ; Liechty, John ; Orlin, James ; Feinberg, Fred ; Bradlow, Eric ; Dahan, Ely . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:337-354. Full description at Econpapers || Download paper | 25 |
17 | 2006 | An exploratory analysis of the determinants of cooperative advertising participation rates. (2006). Nagler, Matthew. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:91-102. Full description at Econpapers || Download paper | 24 |
18 | 2005 | The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?. (2005). Trope, Yaacov ; Sawyer, Alan ; Li, Xiuping ; Frederick, Shane ; Moreau, Page ; Wertenbroch, Klaus ; Lynch, John ; Ainslie, George ; Zauberman, Gal ; Soman, Dilip ; Read, Daniel ; Mitchell, Andrew . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:347-360. Full description at Econpapers || Download paper | 23 |
19 | 2012 | Understanding consumersâ multichannel choices across the different stages of the buying process. (2012). Verhoef, Peter ; Bohm, Martin ; Gensler, Sonja. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:4:p:987-1003. Full description at Econpapers || Download paper | 23 |
20 | 2005 | Models of Multi-Category Choice Behavior. (2005). Rao, Vithala ; Strijnev, Andrei ; Chan, Tat ; Chib, Siddhartha ; Gupta, Sachin ; Boatwright, Peter ; Seetharaman, P. ; Mehta, Nitin ; Ainslie, Andrew . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:239-254. Full description at Econpapers || Download paper | 22 |
21 | 2006 | Brand value creation: Analysis of the Interbrand-Business Week brand value rankings. (2006). Keh, Hean Tat ; Chu, Singfat. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:323-331. Full description at Econpapers || Download paper | 22 |
22 | 2008 | Behavioral frontiers in choice modeling. (2008). Swait, Joffre ; Steenburgh, Thomas ; Keane, Michael ; dellaert, benedict ; Cameron, Trudy ; Adamowicz, Wiktor ; Bunch, David ; Meyer, Robert ; Hanneman, Michael ; Louviere, Jordan. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:215-228. Full description at Econpapers || Download paper | 22 |
23 | 2007 | Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses. (2007). Bonifield, Carolyn ; Cole, Catherine . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:85-99. Full description at Econpapers || Download paper | 20 |
24 | 2008 | Product uniqueness as a driver of customer utility in mass customization. (2008). Schreier, Martin ; Franke, Nikolaus . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:2:p:93-107. Full description at Econpapers || Download paper | 20 |
25 | 2005 | Spatial Models in Marketing. (2005). Bronnenberg, Bart ; Sismeiro, Catarina ; Duvvuri, Sri ; Yang, Sha ; Thomadsen, Raphael ; Arora, Neeraj ; Russell, Gary ; Hofstede, Frankel ; Bradlow, Eric ; Bell, David . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:267-278. Full description at Econpapers || Download paper | 19 |
26 | 2012 | Process and context in choice models. (2012). Picard, Nathalie ; Pakes, Ariel ; McFadden, Daniel ; Manski, Charles ; Fukuda, Daisuke ; Fosgerau, Mogens ; Durlauf, Steven ; de Lapparent, Matthieu ; de Palma, André ; Chiappori, Pierre ; Ben-Akiva, Moshe ; Abou-Zeid, Maya ; Walker, Joan ; Hess, Stephane. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:439-456. Full description at Econpapers || Download paper | 18 |
27 | 2006 | Measuring and managing the essence of a brand personality. (2006). Jacobs, Gabriele ; Verlegh, Peeter ; Rekom, Johan. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:3:p:181-192. Full description at Econpapers || Download paper | 18 |
28 | 2006 | When giving some away makes sense to jump-start the diffusion process. (2006). Esteban-Bravo, Mercedes ; Lehmann, Donald . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:243-254. Full description at Econpapers || Download paper | 18 |
29 | 2004 | Modeling Marketing Dynamics by Time Series Econometrics. (2004). Dekimpe, Marnik ; Hanssens, Dominique ; Naik, Prasad ; Mizik, Natalie ; Pauwels, Koen ; Currim, Imran ; Ghysels, Eric. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:4:p:167-183. Full description at Econpapers || Download paper | 17 |
30 | 2010 | Empirical models of manufacturer-retailer interaction: A review and agenda for future research. (2010). Wilbur, Kenneth ; draganska, michaela ; Bradlow, Eric ; Nijs, Vincent ; Rooderkerk, Robert ; Ailawadi, Kusum ; Sudhir, K. ; Zhang, Jie. In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:3:p:273-285. Full description at Econpapers || Download paper | 17 |
31 | 2003 | Social Network-Based Discriminatory Pricing Strategy. (2003). shi, mengze. In: Marketing Letters. RePEc:kap:mktlet:v:14:y:2003:i:4:p:239-256. Full description at Econpapers || Download paper | 16 |
32 | 2010 | Iâll have the ice cream soon and the vegetables later: A study of online grocery purchases and order lead time. (2010). Milkman, Katherine ; Rogers, Todd ; Bazerman, Max . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:17-35. Full description at Econpapers || Download paper | 16 |
33 | 2004 | Building Brands through Brand Alliances: Does a Second Ally Help?. (2004). Gammoh, Bashar S. ; Voss, Kevin E.. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:147-159. Full description at Econpapers || Download paper | 16 |
34 | 2014 | The impact of buyerâseller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism. (2014). Kim, Ju-Young ; Stegemann, Manuel ; Kaufmann, Katharina . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:4:p:409-423. Full description at Econpapers || Download paper | 16 |
35 | 2010 | Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators. (2010). Russell, Cristel . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:65-81. Full description at Econpapers || Download paper | 16 |
36 | 2008 | Discrete choice models of firmsâ strategic decisions. (2008). Ellickson, Paul ; draganska, michaela ; Aguirregabiria, Victor ; Orhun, Yesim ; Horsky, Dan ; Singh, Vishal ; Zhu, Ting ; Narayanan, Sridhar ; Misra, Sanjog ; Thomadsen, Raphael ; Reiss, Peter ; Bajari, Pat ; Einav, Liran ; Seim, Katja. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:399-416. Full description at Econpapers || Download paper | 16 |
37 | 2007 | Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products. (2007). Drolet, Aimee ; Williams, Patti ; Lau-Gesk, Loraine . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:4:p:211-221. Full description at Econpapers || Download paper | 15 |
38 | 2010 | Does new product growth accelerate across technology generations?. (2010). Muller, Eitan ; Stremersch, Stefan ; Peres, Renana. In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:2:p:103-120. Full description at Econpapers || Download paper | 15 |
39 | 2006 | Means matter, but variance matter too: Decomposing response latency influences on variance heterogeneity in stated preference experiments. (2006). Rose, John ; Black, Iain . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:295-310. Full description at Econpapers || Download paper | 15 |
40 | 2009 | The time-harried shopper: Exploring the differences between maximizers and satisficers. (2009). Mohanty, Praggyan ; Chowdhury, Tilottama ; Ratneshwar, S.. In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:2:p:155-167. Full description at Econpapers || Download paper | 14 |
41 | 2009 | Competitive reasons for the Name-Your-Own-Price channel. (2009). Fay, Scott. In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:3:p:277-293. Full description at Econpapers || Download paper | 14 |
42 | 2005 | Choice Models and Customer Relationship Management. (2005). Verhoef, Peter ; SUN, Baohong ; Kamakura, Wagner ; Bodapati, Anand ; Neslin, Scott ; Wilcox, Ron ; Iyengar, Raghuram ; Naik, Prasad ; Fader, Pete ; Wedel, Michel ; Mela, Carl ; Ansari, Asim . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:279-291. Full description at Econpapers || Download paper | 14 |
43 | 2008 | Competition between auctions. (2008). Popkowski Leszczyc, Peter ; Haruvy, Ernan ; Cox, James ; Greenleaf, Eric ; Park, Young-Hoon ; Jank, Wolfgang ; Jap, Sandy ; Carare, Octavian ; Rothkopf, Michael . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:431-448. Full description at Econpapers || Download paper | 14 |
44 | 2015 | Advancing research on loyalty programs: a future research agenda. (2015). Breugelmans, Els ; Wunderlich, Nancy ; Mijnlieff, Willem ; Minnema, Alec ; Kopalle, Praveen ; Dorotic, Matilda ; Basso, Leonardo ; Zhang, Jie ; Bijmolt, Tammo . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:2:p:127-139. Full description at Econpapers || Download paper | 13 |
45 | 2007 | Strategy and response to purchase intention questions. (2007). Lusk, Jayson ; Jaeger, Sara ; McLaughlin, Leatta . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:31-44. Full description at Econpapers || Download paper | 13 |
46 | 2004 | Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis. (2004). Chintagunta, Pradeep ; Manchanda, Puneet. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:129-145. Full description at Econpapers || Download paper | 13 |
47 | 2009 | The impact of title event sponsorship announcements on shareholder wealth. (2009). Pruitt, Stephen ; Clark, John ; Cornwell, T.. In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:2:p:169-182. Full description at Econpapers || Download paper | 13 |
48 | 2004 | Reconsidering Nonlinearity and Asymmetry in Customer Satisfaction and Loyalty Models: An Empirical Study in Three Retail Service Settings. (2004). de Ruyter, Ko ; Streukens, Sandra . In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:99-111. Full description at Econpapers || Download paper | 12 |
49 | 2007 | Compromising the compromise effect: Brands matter. (2007). Sinn, Francisca ; Milberg, Sandra ; Goodstein, Ronald ; Epstein, Leonardo. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:4:p:223-236. Full description at Econpapers || Download paper | 12 |
50 | 2010 | What you see may not be what you get: Asking consumers what matters may not reflect what they choose. (2010). Louviere, Jordan ; Mueller, Simone ; Lockshin, Larry. In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:4:p:335-350. Full description at Econpapers || Download paper | 12 |
# | Year | Title | Cited |
---|---|---|---|
1 | 2006 | Some antecedents and outcomes of brand love. (2006). Ahuvia, Aaron ; Carroll, Barbara . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:79-89. Full description at Econpapers || Download paper | 39 |
2 | 2012 | Beyond nudges: Tools of a choice architecture. (2012). Goldstein, Daniel ; dellaert, benedict ; Shu, Suzanne ; Larrick, Richard ; Payne, John ; Haubl, Gerald ; Johnson, Eric ; Peters, Ellen ; Weber, Elke ; Schkade, David ; Fox, Craig ; Wansink, Brian. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:487-504. Full description at Econpapers || Download paper | 25 |
3 | 2005 | Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. (2005). Dubois, Bernard ; Czellar, Sandor ; Laurent, Gilles. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:2:p:115-128. Full description at Econpapers || Download paper | 14 |
4 | 2007 | The price-perceived quality relationship: A meta-analytic review and assessment of its determinants. (2007). Volckner, Franziska ; Hofmann, Julian. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:3:p:181-196. Full description at Econpapers || Download paper | 13 |
5 | 2015 | Advancing research on loyalty programs: a future research agenda. (2015). Breugelmans, Els ; Wunderlich, Nancy ; Mijnlieff, Willem ; Minnema, Alec ; Kopalle, Praveen ; Dorotic, Matilda ; Basso, Leonardo ; Zhang, Jie ; Bijmolt, Tammo . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:2:p:127-139. Full description at Econpapers || Download paper | 11 |
6 | 2007 | Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities. (2007). Schreier, Martin ; Oberhauser, Stefan ; Prugl, Reinhard. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:15-30. Full description at Econpapers || Download paper | 11 |
7 | 2010 | Empirical models of manufacturer-retailer interaction: A review and agenda for future research. (2010). Wilbur, Kenneth ; draganska, michaela ; Bradlow, Eric ; Nijs, Vincent ; Rooderkerk, Robert ; Ailawadi, Kusum ; Sudhir, K. ; Zhang, Jie. In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:3:p:273-285. Full description at Econpapers || Download paper | 11 |
8 | 2012 | Understanding consumersâ multichannel choices across the different stages of the buying process. (2012). Verhoef, Peter ; Bohm, Martin ; Gensler, Sonja. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:4:p:987-1003. Full description at Econpapers || Download paper | 10 |
9 | 2013 | Customization of online advertising: The role of intrusiveness. (2013). Hoekstra, Janny ; Doorn, Jenny . In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:4:p:339-351. Full description at Econpapers || Download paper | 9 |
10 | 2005 | The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?. (2005). Trope, Yaacov ; Sawyer, Alan ; Li, Xiuping ; Frederick, Shane ; Moreau, Page ; Wertenbroch, Klaus ; Lynch, John ; Ainslie, George ; Zauberman, Gal ; Soman, Dilip ; Read, Daniel ; Mitchell, Andrew . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:347-360. Full description at Econpapers || Download paper | 9 |
11 | 2012 | Priceâquality relationship in the presence of asymmetric dynamic reference quality effects. (2012). Gavious, Arieh ; Lowengart, Oded. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:137-161. Full description at Econpapers || Download paper | 9 |
12 | 2005 | The Firms Management of Social Interactions. (2005). shi, mengze ; Das, Sanjiv ; Libai, Barak ; Chen, Yubo ; Sen, Subrata ; Verlegh, Peeter ; Mayzlin, Dina ; Godes, David ; Dellarocas, Chrysanthos ; Pfeiffer, Bruce . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:415-428. Full description at Econpapers || Download paper | 9 |
13 | 2008 | Putting one-to-one marketing to work: Personalization, customization, and choice. (2008). zhang, zhong ; KUMAR, VIKAS ; jing, bing ; Ghose, Anindya ; Neslin, Scott ; Sajeesh, S. ; Iyengar, Raghuram ; Syam, Niladri ; Lurie, Nicholas ; Arora, Neeraj ; Joshi, Yogesh ; Su, Meng ; Dreze, Xavier ; Hess, James ; Thomas, Jacquelyn. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:305-321. Full description at Econpapers || Download paper | 9 |
14 | 2008 | Risk, uncertainty and discrete choice models. (2008). Wakker, Peter ; Train, Kenneth ; Picard, Nathalie ; Moffatt, Peter ; McFadden, Daniel ; Magnac, Thierry ; Holt, Charles ; de Palma, André ; Brownstone, David ; Ben-Akiva, Moshe ; Walker, Joan . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:269-285. Full description at Econpapers || Download paper | 9 |
15 | 2014 | How do firms make money selling digital goods online?. (2014). Lewis, Randall ; Goldstein, Daniel ; Goldfarb, Avi ; Bonatti, Alessandro ; Yao, Song ; Sahni, Navdeep ; Lambrecht, Anja ; Rao, Anita ; Ghose, Anindya. In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:3:p:331-341. Full description at Econpapers || Download paper | 8 |
16 | 2007 | Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses. (2007). Bonifield, Carolyn ; Cole, Catherine . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:85-99. Full description at Econpapers || Download paper | 8 |
17 | 2006 | An empirical comparison of methods for measuring consumersâ willingness to pay. (2006). Voelckner, Franziska . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:137-149. Full description at Econpapers || Download paper | 8 |
18 | 2014 | The impact of buyerâseller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism. (2014). Kim, Ju-Young ; Stegemann, Manuel ; Kaufmann, Katharina . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:4:p:409-423. Full description at Econpapers || Download paper | 8 |
19 | 2008 | Modeling social interactions: Identification, empirical methods and policy implications. (2008). Tucker, Catherine ; Nair, Harikesh ; Godes, David ; Hartmann, Wesley ; Manchanda, Puneet ; Dodds, Peter ; Bothner, Matthew ; Hosanagar, Kartik . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:287-304. Full description at Econpapers || Download paper | 7 |
20 | 2015 | Platforms: a multiplicity of research opportunities. (2015). Song, Minjae ; Subramanian, Upender ; Shriver, Scott ; Chu, Junhong ; Bravo, Mercedes ; Manchanda, Puneet ; Sriram, S.. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:2:p:141-152. Full description at Econpapers || Download paper | 7 |
21 | 2016 | The influence of hedonic versus utilitarian consumption situations on the compromise effect. (2016). Kim, Sun Geun . In: Marketing Letters. RePEc:kap:mktlet:v:27:y:2016:i:2:d:10.1007_s11002-014-9331-0. Full description at Econpapers || Download paper | 7 |
22 | 2006 | The no-choice option and dual response choice designs. (2006). Karniouchina, Ekaterina ; Diener, Christopher ; Moore, William ; Severin, Valerie ; Uldry, Pierre-Francois ; Brazell, Jeff . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:255-268. Full description at Econpapers || Download paper | 7 |
23 | 2005 | Statistical Analysis of Choice Experiments and Surveys. (2005). Willis, Robert ; Winter, Joachim ; Molinari, Francesca ; McFadden, Daniel ; Matzkin, Rosa ; Lewbel, Arthur ; Dominitz, Jeff ; Bemmaor, Albert ; Schwarz, Norbert ; Caro, Francis ; Jun, Byung-hill . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:183-196. Full description at Econpapers || Download paper | 7 |
24 | 2010 | Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators. (2010). Russell, Cristel . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:65-81. Full description at Econpapers || Download paper | 7 |
25 | 2015 | They are not all same: variations in Asian consumersâ value perceptions of luxury brands. (2015). Shukla, Paurav ; Banerjee, Madhumita ; Singh, Jaywant . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:3:p:265-278. Full description at Econpapers || Download paper | 7 |
26 | 2006 | Brand value creation: Analysis of the Interbrand-Business Week brand value rankings. (2006). Keh, Hean Tat ; Chu, Singfat. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:323-331. Full description at Econpapers || Download paper | 7 |
27 | 2016 | How the burdens of ownership promote consumer usage of access-based services. (2016). Schaefers, Tobias ; Lawson, Stephanie J ; Kukar-Kinney, Monika. In: Marketing Letters. RePEc:kap:mktlet:v:27:y:2016:i:3:d:10.1007_s11002-015-9366-x. Full description at Econpapers || Download paper | 7 |
28 | 2017 | Brand love: development and validation of a practical scale. (2017). Batra, Rajeev ; Ahuvia, Aaron ; Bagozzi, Richard P. In: Marketing Letters. RePEc:kap:mktlet:v:28:y:2017:i:1:d:10.1007_s11002-016-9406-1. Full description at Econpapers || Download paper | 7 |
29 | 2006 | Measuring and managing the essence of a brand personality. (2006). Jacobs, Gabriele ; Verlegh, Peeter ; Rekom, Johan. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:3:p:181-192. Full description at Econpapers || Download paper | 6 |
30 | 2007 | Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products. (2007). Drolet, Aimee ; Williams, Patti ; Lau-Gesk, Loraine . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:4:p:211-221. Full description at Econpapers || Download paper | 6 |
31 | 2007 | Strategy and response to purchase intention questions. (2007). Lusk, Jayson ; Jaeger, Sara ; McLaughlin, Leatta . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:31-44. Full description at Econpapers || Download paper | 6 |
32 | 2005 | Recent Progress on Endogeneity in Choice Modeling. (2005). Waldman, Donald ; Train, Kenneth ; Hensher, David ; Greene, William ; Fiebig, Denzil ; Cameron, Trudy ; Carson, Richard ; Brownstone, David ; Bhat, Chandra ; Ben-Akiva, Moshe ; Louviere, Jordan ; DeShazo, J.. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:255-265. Full description at Econpapers || Download paper | 6 |
33 | 2004 | Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study. (2004). de Ruyter, Ko ; Deutskens, Elisabeth ; Oosterveld, Paul ; Wetzels, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:1:p:21-36. Full description at Econpapers || Download paper | 6 |
34 | 2010 | Does new product growth accelerate across technology generations?. (2010). Muller, Eitan ; Stremersch, Stefan ; Peres, Renana. In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:2:p:103-120. Full description at Econpapers || Download paper | 6 |
35 | 2006 | An exploratory analysis of the determinants of cooperative advertising participation rates. (2006). Nagler, Matthew. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:91-102. Full description at Econpapers || Download paper | 6 |
36 | 2008 | Beyond conjoint analysis: Advances in preference measurement. (2008). Rao, Vithala ; Feit, Eleanor ; Evgeniou, Theodoros ; Hui, Sam ; Toubia, Olivier ; Netzer, Oded ; Johnson, Joseph ; Liechty, John ; Orlin, James ; Feinberg, Fred ; Bradlow, Eric ; Dahan, Ely . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:337-354. Full description at Econpapers || Download paper | 6 |
37 | 2008 | Getting too personal: Reactance to highly personalized email solicitations. (2008). ZAHAY, DEBRA ; White, Tiffany ; Shavitt, Sharon ; Thorbjornsen, Helge. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:1:p:39-50. Full description at Econpapers || Download paper | 6 |
38 | 2013 | The perils of selling online: Manufacturer competition, channel conflict, and consumer preferences. (2013). Hsiao, Lu ; Chen, Ying-Ju. In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:3:p:277-292. Full description at Econpapers || Download paper | 6 |
39 | 2012 | Process and context in choice models. (2012). Picard, Nathalie ; Pakes, Ariel ; McFadden, Daniel ; Manski, Charles ; Fukuda, Daisuke ; Fosgerau, Mogens ; Durlauf, Steven ; de Lapparent, Matthieu ; de Palma, André ; Chiappori, Pierre ; Ben-Akiva, Moshe ; Abou-Zeid, Maya ; Walker, Joan ; Hess, Stephane. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:439-456. Full description at Econpapers || Download paper | 6 |
40 | 2015 | Exploring the relationship between corporate social responsibility and firm innovation. (2015). Luo, Xueming ; Du, Shuili . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:4:p:703-714. Full description at Econpapers || Download paper | 6 |
41 | 2012 | Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information. (2012). Gierl, Heribert ; Huettl, Verena . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:3:p:893-904. Full description at Econpapers || Download paper | 6 |
42 | 2012 | What type of framing message is more appropriate with nine-ending pricing?. (2012). Choi, Jungsil ; Ji, Yong-Yeon ; Lee, Kiljae . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:3:p:603-614. Full description at Econpapers || Download paper | 6 |
43 | 2009 | The time-harried shopper: Exploring the differences between maximizers and satisficers. (2009). Mohanty, Praggyan ; Chowdhury, Tilottama ; Ratneshwar, S.. In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:2:p:155-167. Full description at Econpapers || Download paper | 6 |
44 | 2003 | A Model Integrating the Multidimensional Developmental Theory of Privacy and Theory of Planned Behavior to Examine Fabrication of Information Online. (2003). Williams, Jerome D. ; Lwin, May O.. In: Marketing Letters. RePEc:kap:mktlet:v:14:y:2003:i:4:p:257-272. Full description at Econpapers || Download paper | 5 |
45 | 2012 | Behavioral models of managerial decision-making. (2012). Hossain, Tanjim ; Goldfarb, Avi ; Chen, Yan ; Brown, Alexander ; Amaldoss, Wilfred ; Galasso, Alberto ; Cui, Tony ; Lim, Noah ; Xiao, MO ; Hsu, Ming ; Yang, Botao . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:405-421. Full description at Econpapers || Download paper | 5 |
46 | 2008 | Product uniqueness as a driver of customer utility in mass customization. (2008). Schreier, Martin ; Franke, Nikolaus . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:2:p:93-107. Full description at Econpapers || Download paper | 5 |
47 | 2004 | Building Brands through Brand Alliances: Does a Second Ally Help?. (2004). Gammoh, Bashar S. ; Voss, Kevin E.. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:147-159. Full description at Econpapers || Download paper | 5 |
48 | 2014 | Structural models of complementary choices. (2014). Wilbur, Kenneth ; Mele, Angelo ; Jeziorski, Przemyslaw ; Chintagunta, Pradeep ; Berry, Steven ; Kumar, Vineet ; Khwaja, Ahmed ; Allenby, Greg ; Anand, Bharat ; Hanemann, W. ; Musalem, Andres . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:3:p:245-256. Full description at Econpapers || Download paper | 5 |
49 | 2012 | Effects of cognitive resource availability on consumer decisions involving counterfeit products: The role of perceived justification. (2012). Kim, Jae-Eun ; Park, Jongwon. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:3:p:869-881. Full description at Econpapers || Download paper | 5 |
50 | 2012 | Spillover effects of ingredient branded strategies on brand choice: A field study. (2012). Dommer, Sara ; Swaminathan, Vanitha ; Reddy, Srinivas . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:237-251. Full description at Econpapers || Download paper | 5 |
Year | Title | |
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2018 | The Color of Choice: The Influence of Presenting Product Information in Color on the Compromise Effect. (2018). Kim, Jungkeun ; Marshall, Roger ; Spence, Mark T. In: Journal of Retailing. RePEc:eee:jouret:v:94:y:2018:i:2:p:167-185. Full description at Econpapers || Download paper | |
2018 | Understanding Consumersâ Sustainable Consumption Intention at Chinaâs Double-11 Online Shopping Festival: An Extended Theory of Planned Behavior Model. (2018). Yang, Shuai ; Zhang, Jiemin ; Li, Lei. In: Sustainability. RePEc:gam:jsusta:v:10:y:2018:i:6:p:1801-:d:149750. Full description at Econpapers || Download paper | |
2018 | The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names. (2018). Wen, NA ; Lurie, Nicholas H. In: Journal of Retailing. RePEc:eee:jouret:v:94:y:2018:i:4:p:393-407. Full description at Econpapers || Download paper | |
2018 | The positive effect of contextual image backgrounds on fluency and liking. (2018). Maier, Erik ; Dost, Florian. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:40:y:2018:i:c:p:109-116. Full description at Econpapers || Download paper | |
2018 | Is the disposition effect related to investorsâ reliance on System 1 and System 2 processes or their strategy of emotion regulation?. (2018). Richards, Daniel W ; Kodwani, Devendra G ; Rutterford, Janette ; Fenton, Mark. In: Journal of Economic Psychology. RePEc:eee:joepsy:v:66:y:2018:i:c:p:79-92. Full description at Econpapers || Download paper | |
2018 | The Easier the Better: How Processing Fluency Influences Self-Efficacy and Behavioral Intention in Pro-Social Campaign Advertising. (2018). Kim, Hee Jin ; Jang, Jung Min . In: Sustainability. RePEc:gam:jsusta:v:10:y:2018:i:12:p:4777-:d:190579. Full description at Econpapers || Download paper | |
2018 | The St. Petersburg Paradox Despite Risk-seeking Preferences: An Experimental Study. (2018). Cox, James ; Vogt, Bodo ; Sadiraj, Vjollca ; Lichters, Marcel ; Kroll, Eike B. In: Experimental Economics Center Working Paper Series. RePEc:exc:wpaper:2018-02. Full description at Econpapers || Download paper | |
2018 | Assessing food retail competitors with a multi-criteria GIS-based method. (2018). Roig-Tiernoa, Norat ; Escriba-Pereza, Carmen ; Buitrago-Veraa, Juan ; Baviera-Puiga, Amparo. In: Economia Agraria y Recursos Naturales. RePEc:ags:earnsa:275346. Full description at Econpapers || Download paper | |
2018 | Range effect on extremeness aversion. (2018). Padamwar, Pravesh Kumar ; Kalakbandi, Vinay Kumar ; Dawra, Jagrook . In: DECISION: Official Journal of the Indian Institute of Management Calcutta. RePEc:spr:decisn:v:45:y:2018:i:4:d:10.1007_s40622-018-0197-5. Full description at Econpapers || Download paper | |
2018 | Using a generalized model for air traffic delay: An application of information based duration analysis. (2018). Dadpay, Ali . In: Journal of Air Transport Management. RePEc:eee:jaitra:v:67:y:2018:i:c:p:153-156. Full description at Econpapers || Download paper | |
2018 | Research on target costing: past, present and future. (2018). Ahn, Heinz ; Schwetschke, Stephan ; Clermont, Marcel. In: Management Review Quarterly. RePEc:spr:manrev:v:68:y:2018:i:3:d:10.1007_s11301-018-0141-y. Full description at Econpapers || Download paper | |
2018 | Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behavior. (2018). Petit, Olivia ; Spence, Charles ; Velasco, Carlos. In: Marketing Letters. RePEc:kap:mktlet:v:29:y:2018:i:4:d:10.1007_s11002-018-9473-6. Full description at Econpapers || Download paper | |
2018 | The value of art in marketing: An emotion-based model of how artworks in ads improve product evaluations. (2018). Estes, Zachary ; Busacca, Bruno ; Brotto, Luisa. In: Journal of Business Research. RePEc:eee:jbrese:v:85:y:2018:i:c:p:396-405. Full description at Econpapers || Download paper | |
2018 | Using online opinion leaders to promote the hedonic and utilitarian value of products and services. (2018). Lin, Hsin-Chen ; Swarna, Hepsi ; Bruning, Patrick F. In: Business Horizons. RePEc:eee:bushor:v:61:y:2018:i:3:p:431-442. Full description at Econpapers || Download paper | |
2018 | Effects of Brand Love and Brand Equity on Repurchase Intentions of Young Consumers. (2018). Otero, Maria Cristina ; Perez, Wilson Giraldo. In: International Review of Management and Marketing. RePEc:eco:journ3:2018-04-2. Full description at Econpapers || Download paper | |
2018 | A renaissance of brand experience: Advancing the concept through a multi-perspective analysis. (2018). Andreini, Daniela ; Solerio, Chiara ; Zarantonello, Lia ; Pedeliento, Giuseppe. In: Journal of Business Research. RePEc:eee:jbrese:v:91:y:2018:i:c:p:123-133. Full description at Econpapers || Download paper | |
2018 | Moral Imagination, Parasocial Brand Love, and Customer Citizenship Behavior: Travelersâ Relationship with Sponsoring Airline Brands in the United States. (2018). Kim, Joonhyeong Joseph. In: Sustainability. RePEc:gam:jsusta:v:10:y:2018:i:12:p:4391-:d:185234. Full description at Econpapers || Download paper | |
2018 | Reciprocal value sharing in manufacturer-retailer relationships: the case of new product introductions. (2018). Dean, Tereza ; Calantone, Roger J ; Griffith, David A. In: Marketing Letters. RePEc:kap:mktlet:v:29:y:2018:i:1:d:10.1007_s11002-018-9450-0. Full description at Econpapers || Download paper | |
2018 | MEDIATING ROLE OF EMPOWERMENT BETWEEN TOTAL QUALITY MANAGEMENT (TQM) AND SERVICE RECOVERY PERFORMANCE IN THE HOTEL INDUSTRY. (2018). Al-Ababneh, Mukhles M ; Habiballah, Mamoun A ; Al-Shakhsheer, Firas J ; Al-Sabi, Samer M. In: Journal of Spatial and Organizational Dynamics. RePEc:ris:jspord:0976. Full description at Econpapers || Download paper | |
2018 | Better together? Harnessing the power of brand placement through program sponsorship messages. (2018). Dens, Nathalie ; Verhellen, Yann ; Depelsmacker, Patrick ; de Pelsmacker, Patrick. In: Journal of Business Research. RePEc:eee:jbrese:v:83:y:2018:i:c:p:151-159. Full description at Econpapers || Download paper | |
2018 | Money-back guarantee and personalized pricing in a Stackelberg manufacturers dual-channel supply chain. (2018). Li, Wei ; Chen, Bintong ; Liang, Gongqian. In: International Journal of Production Economics. RePEc:eee:proeco:v:197:y:2018:i:c:p:84-98. Full description at Econpapers || Download paper | |
2018 | Does Access Trump Ownership? Exploring Consumer Acceptance of Access-Based Consumption in the Case of Smartphones. (2018). Poppelaars, Flora ; van Engelen, JO ; Bakker, Conny. In: Sustainability. RePEc:gam:jsusta:v:10:y:2018:i:7:p:2133-:d:153914. Full description at Econpapers || Download paper | |
2018 | Consumption in the Circular Economy: A Literature Review. (2018). Camacho-Otero, Juana ; Pettersen, Ida Nilstad ; Boks, Casper. In: Sustainability. RePEc:gam:jsusta:v:10:y:2018:i:8:p:2758-:d:161947. Full description at Econpapers || Download paper | |
2018 | Buying, renting, and sharing: Investigating new forms of acquisition. (2018). Corciolani, Matteo ; Scarpi, Daniele ; Borghini, Stefania. In: MERCATI E COMPETITIVITÃ. RePEc:fan:mcmcmc:v:html10.3280/mc2018-001002. Full description at Econpapers || Download paper | |
2018 | To buy or to rent? An experimental study on the antecedents of consumersâ acquisition-mode decisions. (2018). Pichierri, Marco ; Pizzi, Gabriele ; Scarpi, Daniele. In: MERCATI E COMPETITIVITÃ. RePEc:fan:mcmcmc:v:html10.3280/mc2018-001005. Full description at Econpapers || Download paper | |
2018 | Less is more in energy conservation and efficiency messaging. (2018). Farrow, Katherine ; Mzoughi, Naoufel ; Grolleau, Gilles. In: Energy Policy. RePEc:eee:enepol:v:122:y:2018:i:c:p:1-6. Full description at Econpapers || Download paper | |
2018 | Proud volunteers: the role of self- and vicarious-pride in promoting volunteering. (2018). Septianto, Felix ; Tugiman, Nursafwah ; Seo, Yuri ; Sung, Billy. In: Marketing Letters. RePEc:kap:mktlet:v:29:y:2018:i:4:d:10.1007_s11002-018-9472-7. Full description at Econpapers || Download paper | |
2018 | Using Massive Online Choice Experiments to Measure Changes in Well-being. (2018). Collis, Avinash ; Brynjolfsson, Erik ; Gannamaneni, Avinash ; Eggers, Felix. In: NBER Working Papers. RePEc:nbr:nberwo:24514. Full description at Econpapers || Download paper | |
2018 | Willingness to Pay for Senior Wellness Center. (2018). Panichpathom, Supeecha ; Satraphand, Kornprom. In: ERES. RePEc:arz:wpaper:eres2018_21. Full description at Econpapers || Download paper | |
2018 | Demystifying neuromarketing. (2018). Lim, Weng Marc . In: Journal of Business Research. RePEc:eee:jbrese:v:91:y:2018:i:c:p:205-220. Full description at Econpapers || Download paper | |
2018 | Does Seeing âMind Acts Upon Mindâ Affect Green Psychological Climate and Green Product Development Performance? The Role of Matching Between Green Transformational Leadership and Individual Green . (2018). Zhou, Shunyi ; Zhang, Hongfeng ; Lyu, Chan. In: Sustainability. RePEc:gam:jsusta:v:10:y:2018:i:9:p:3206-:d:168434. Full description at Econpapers || Download paper | |
2018 | Optimizing online recurring promotions for dual-channel retailers: Segmented markets with multiple objectives. (2018). Yildirim, Pinar ; Zhang, Qingfu ; Shang, Jennifer ; Liu, Yezheng ; Jiang, Yuanchun. In: European Journal of Operational Research. RePEc:eee:ejores:v:267:y:2018:i:2:p:612-627. Full description at Econpapers || Download paper | |
2018 | An Optimal Strategic Business Model for Small Businesses Using Online Platforms. (2018). Kim, Hana ; Ho, Min ; Lee, Daeho. In: Sustainability. RePEc:gam:jsusta:v:10:y:2018:i:3:p:579-:d:133311. Full description at Econpapers || Download paper | |
2018 | Economic Growth and Income Inequality in Resource Countries: Theory and Evidence. (2018). Reisinezhad, Arsham. In: PSE Working Papers. RePEc:hal:psewpa:halshs-01707976. Full description at Econpapers || Download paper | |
2018 | Consumer Response to Food Fraud. (2018). Meerza, Syed Imran Ali ; Gustafson, Christopher ; Ali, Syed Imran. In: 2018 Annual Meeting, August 5-7, Washington, D.C.. RePEc:ags:aaea18:274044. Full description at Econpapers || Download paper | |
2018 | Marketing Strategies of Services and Purchasing Incentives in Asia. (2018). Al, Firend. In: GATR Journals. RePEc:gtr:gatrjs:jmmr187. Full description at Econpapers || Download paper | |
2018 | Marketing is scrambled: All evidence-based theorists are invited to breakfast. (2018). Kennedy, Rachel ; Hartnett, Nicole . In: Australasian marketing journal. RePEc:eee:aumajo:v:26:y:2018:i:4:p:303-306. Full description at Econpapers || Download paper | |
2018 | Le rôle de la contagion physique négative dans lachat dun produit doccasion vendu en ligne. (2018). le Nagard, Emmanuelle ; Guiot, Denis ; Bezanon, Marjolaine. In: Post-Print. RePEc:hal:journl:halshs-01957512. Full description at Econpapers || Download paper | |
2018 | The dual-process model of similarity in cause-related marketing: How taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness. (2018). Mendini, Monica ; Gibbert, Michael ; Peter, Paula C. In: Journal of Business Research. RePEc:eee:jbrese:v:91:y:2018:i:c:p:195-204. Full description at Econpapers || Download paper | |
2018 | Curiosity motivated vacation destination choice in a reward and variety-seeking perspective. (2018). Martenson, Rita . In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:41:y:2018:i:c:p:70-78. Full description at Econpapers || Download paper | |
2018 | The moderating effect of managers leadership behavior on salespeoples self-efficacy. (2018). Vieira, Valter Afonso ; Sampaio, Claudio Hoffmann ; Perin, Marcelo Gattermann . In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:40:y:2018:i:c:p:150-162. Full description at Econpapers || Download paper | |
2018 | Profiting from product-harm crises in competitive markets. (2018). Rubel, Olivier. In: European Journal of Operational Research. RePEc:eee:ejores:v:265:y:2018:i:1:p:219-227. Full description at Econpapers || Download paper | |
2018 | Do ethnocentric consumers really buy local products?. (2018). Yildiz, Hlne ; Belaud, Lydie ; Heitz-Spahn, Sandrine. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:43:y:2018:i:c:p:139-148. Full description at Econpapers || Download paper | |
2018 | Using the senses to evaluate aesthetic products at the point of sale: The moderating role of consumersââ¬â¢ goals. (2018). Vilches-Montero, Sonia ; Bravo-Olavarria, Renzo ; Pandit, Ameet ; Hazrul, Nik Mohd. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:40:y:2018:i:c:p:82-90. Full description at Econpapers || Download paper | |
2018 | What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty. (2018). Vilches-Montero, Sonia ; Chao, Chih-Wei ; Bravo-Olavarria, Renzo ; Pandit, Ameet. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:44:y:2018:i:c:p:64-70. Full description at Econpapers || Download paper |
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2018 | The featuring phenomenon in music: how combining artists of different genres increases a songâs popularity. (2018). Ordanini, Andrea ; Nanni, Anastasia ; Nunes, Joseph C. In: Marketing Letters. RePEc:kap:mktlet:v:29:y:2018:i:4:d:10.1007_s11002-018-9476-3. Full description at Econpapers || Download paper |
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2016 | The sharing economy: Your business models friend or foe?. (2016). Kathan, Wolfgang ; Veider, Viktoria ; Matzler, Kurt. In: Business Horizons. RePEc:eee:bushor:v:59:y:2016:i:6:p:663-672. Full description at Econpapers || Download paper | |
2016 | Forward advertising: A competitive analysis of new product preannouncement. (2016). Liang, QI ; Zhang, Jianqiang ; Huang, Jian. In: Information Economics and Policy. RePEc:eee:iepoli:v:37:y:2016:i:c:p:3-12. Full description at Econpapers || Download paper | |
2016 | Price Competition in the Presence of a Web Aggregator. (2016). Mantovani, Andrea ; Loginova, Oksana. In: Working Papers. RePEc:umc:wpaper:1616. Full description at Econpapers || Download paper |
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2015 | Global inspection games. (2015). Sanchez Villalba, Miguel. In: Journal of Public Economics. RePEc:eee:pubeco:v:128:y:2015:i:c:p:59-72. Full description at Econpapers || Download paper | |
2015 | On the limits of research rigidity: the number of items in a scale. (2015). Bockenholt, Ulf ; Lehmann, Donald . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:3:p:257-260. Full description at Econpapers || Download paper | |
2015 | On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments. (2015). Lichters, Marcel ; Vogt, Bodo ; Sarstedt, Marko. In: AMS Review. RePEc:spr:amsrev:v:5:y:2015:i:1:d:10.1007_s13162-015-0066-8. Full description at Econpapers || Download paper |