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Journal of Advertising Research / Cambridge University Press

Citation Profile [Updated: 2020-06-03 07:38:54]
5 Years H
13
Impact Factor
0
5 Years IF
0
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
1990 0 0.08 0 0 0 0 0 0 0 0 0 0 0.04
1991 0 0.08 0 0 0 0 0 0 0 0 0 0 0.04
1992 0 0.09 0 0 0 0 0 0 0 0 0 0 0.04
1993 0 0.1 0 0 0 0 0 0 0 0 0 0 0.05
1994 0 0.11 0 0 0 0 0 0 0 0 0 0 0.06
1995 0 0.2 0 0 0 0 0 0 0 0 0 0 0.08
1996 0 0.22 0.11 0 9 9 6 1 0 0 0 0 0.1
1997 0 0.23 0 0 0 9 0 1 9 9 0 0 0.1
1998 0 0.27 0 0 0 9 0 1 9 9 0 0 0.12
1999 0 0.29 0 0 0 9 0 1 0 9 0 0 0.14
2000 0 0.34 0 0 22 31 50 1 0 9 0 0 0.15
2001 0 0.36 0 0 0 31 0 1 22 31 0 0 0.16
2002 0 0.4 0 0 0 31 0 1 22 22 0 0 0.21
2003 0 0.41 0.01 0 45 76 167 1 2 0 22 0 0 0.2
2004 0.04 0.46 0.02 0.03 39 115 148 2 4 45 2 67 2 0 0 0.21
2005 0.05 0.47 0.02 0.04 46 161 154 4 8 84 4 106 4 0 0 0.22
2006 0.01 0.47 0.02 0.03 0 161 0 4 12 85 1 130 4 0 0 0.21
2007 0.04 0.42 0.12 0.12 0 161 0 20 32 46 2 130 15 0 0 0.19
2008 0 0.45 0.18 0.17 0 161 0 29 61 0 130 22 0 0 0.21
2009 0 0.44 0.23 0.25 0 161 0 37 98 0 85 21 0 0 0.21
2010 0 0.44 0.19 0.13 0 161 0 30 128 0 46 6 0 0 0.18
2011 0 0.46 0.25 0 0 161 0 41 169 0 0 0 0 0.21
2012 0 0.47 0.24 0 0 161 0 38 207 0 0 0 0 0.19
2013 0 0.53 0.27 0 0 161 0 44 251 0 0 0 0 0.22
2014 0 0.55 0.28 0 0 161 0 45 296 0 0 0 0 0.21
2015 0 0.55 0.27 0 0 161 0 44 340 0 0 0 0 0.21
2016 0 0.56 0.41 0 0 161 0 66 406 0 0 0 0 0.2
2017 0 0.58 0.32 0 0 161 0 51 457 0 0 0 0 0.21
2018 0 0.7 0.27 0 0 161 0 43 500 0 0 0 0 0.28
2019 0 0.88 0.36 0 0 161 0 58 558 0 0 0 0 0.33
IF: Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for series in RePEc in year y
CIF: Cumulative impact factor
IF5: Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12004Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email. (2004). Perry, David ; LEWIS, REGINA ; RAMAN, NIRANJAN ; MOBILIO, LYNNE ; PHELPS, JOSEPH E.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:04:p:333-348_04.

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53
22003Gender and E-Commerce: An Exploratory Study. (2003). HARRIS, MARY ANN ; RODGERS, SHELLY. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:322-329_03.

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21
32000Observations: Building Brand Equity by Managing the Brand&s Relationships. (2000). Blackston, Max. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:101-105_00.

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20
42004Sports Celebrity Influence on the Behavioral Intentions of Generation Y. (2004). Bush, Alan J. ; MARTIN, CRAIG A.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:108-118_04.

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20
52005Corporate Reputation: What Do Consumers Really Care About?. (2005). PAGE, GRAHAM ; FEARN, HELEN. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:305-313_05.

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19
62000How Personality Makes a Difference. (2000). Plummer, Joseph T.. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:79-84_00.

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17
72000How Personality Makes a Difference. (2000). Plummer, Joseph T. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:79-83_00.

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17
82004Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness. (2004). Libai, Barak ; Lemon, Katherine N. ; HOGAN, JOHN E.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:03:p:271-280_04.

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16
92003Practitioners Evolving Views on Product Placement Effectiveness. (2003). PARDUN, CAROL J. ; McKEE, KATHY BRITTAIN ; KARRH, JAMES A.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:138-149_03.

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15
102003The Impact of Content and Design Elements on Banner Advertising Click-through Rates. (2003). HERSHBERGER, EDMUND K. ; LOHTIA, RITU ; Donthu, Naveen. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:04:p:410-418_03.

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14
112003Effects of Structural and Perceptual Factors on Attitudes toward the Website. (2003). LEE, GUIOHK ; McMILLAN, SALLY J. ; HWANG, JANG-SUN. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:04:p:400-409_03.

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14
122003Factors Affecting Online Advertising Recall: A Study of Students. (2003). Danaher, Peter ; MULLARKEY, GUY W.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:252-267_03.

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13
132005A Managerial Investigation into the Product Placement Industry. (2005). Russell, Cristel Antonia ; BELCH, MICHAEL. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:73-92_05.

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13
142003Message Order Effects and Gender Differences in Advertising Persuasion. (2003). BRUNEL, FR D RIC F., ; NELSON, MICHELLE R.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:330-341_03.

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12
152003Developing a Scale to Measure the Interactivity of Websites. (2003). Liu, Yuping . In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:207-216_03.

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11
162003Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students. (2003). Dahl, Darren W. ; Manchanda, Rajesh V. ; FRANKENBERGER, KRISTINA D.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:268-280_03.

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10
172005A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage. (2005). Assael, Henry . In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:93-123_05.

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10
182005Anholt Nation Brands Index: How Does the World See America?. (2005). ANHOLT, SIMON. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:296-304_05.

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10
192004Will Internet Users Pay for Online Content?. (2004). Dou, Wenyu . In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:04:p:349-359_04.

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10
202003Highly Coupon and Sale Prone Consumers: Benefits Beyond Price Savings. (2003). GARRETSON, JUDITH A. ; Burton, Scot. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:162-172_03.

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10
212004The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth. (2004). Pruitt, Stephen ; Clark, John ; Cornwell, Bettina T.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:03:p:281-296_04.

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9
222005An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes. (2005). CLOSE, ANGELINE GRACE ; Finney, Zachary R. ; SNEATH, JULIE Z.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:04:p:373-381_05.

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9
232005Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing. (2005). Farrelly, Francis ; GREYSER, STEPHEN A. ; Quester, Pascale. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:339-348_05.

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8
242005Managing Brand Experience: The Market Contact Audit. (2005). Chattopadhyay, Amitava ; LABORIE, JEAN-LOUIS. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:9-16_05.

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8
252005Ten Years of Learning on How Online Advertising Builds Brands. (2005). HOLLIS, NIGEL. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:02:p:255-268_05.

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8
262005Radical Brand Evolution: A Case-Based Framework. (2005). Merrilees, Bill. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:02:p:201-210_05.

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8
272005Comparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor Advertising. (2005). HERRINGTON, DUNCAN J. ; DEMPSEY, WILLIAM A.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:60-72_05.

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8
282003Gender Issues in Advertising 2002. (2003). WOLIN, LORI D.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:01:p:111-129_03.

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7
292004The Emergence of IMC: A Theoretical Perspective. (2004). JONES, GRAHAM SPICKETT ; Li, Tao ; Kitchen, Philip J. ; BRIGNELL, JOANNE. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:19-30_04.

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7
302004Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden. (2004). TOMKOVICK, CHUCK ; Yelkur, Rama ; TRACZYK, PATTY. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:143-159_04.

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7
312005Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer. (2005). THWAITES, DES ; CHADWICK, SIMON. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:328-338_05.

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7
322005Brand Equity Implications of Joint Branding Programs. (2005). LEBAR, ED ; AKSEHIRLI, ZEYNEP ; BUEHLER, PHIL ; SAWICKA, MONIKA ; Keller, Kevin Lane ; RICHEY, KEITH. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:04:p:413-425_05.

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6
332005Managing Media and Advertising Change with Integrated Marketing. (2005). CALDER, BOBBY J. ; MALTHOUSE, EDWARD C.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:04:p:356-361_05.

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6
342000Better Measurement and Management of Brand Value. (2000). Crimmins, James C.. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:136-144_00.

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6
352003Effects of Configuration and Exposure Levels on Responses to Web Advertisements. (2003). Fortin, David R. ; CHTOUROU, MOHAMED SABER ; Chandon, Jean Louis . In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:217-229_03.

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6
362003What Do Customers Consider Important in B2B Websites?. (2003). WARREN, DAVID ; LALA, VISHAL ; Chakraborty, Goutam. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:01:p:50-61_03.

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5
372004Targeting Womens Clothing Fashion Opinion Leaders in Media Planning: An Application for Magazines. (2004). VERNETTE, RIC. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:90-107_04.

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5
382005Avoiding Television Advertising: Some Explanations from Time Allocation Theory. (2005). Davies, Gary ; ROJAS-M NDEZ, JOS I., . In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:34-48_05.

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5
392003What Drives Renewal of Sponsorship Principal/Agent Relationships?. (2003). Farrelly, Francis ; Quester, Pascale G.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:04:p:353-360_03.

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4
402005Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset. (2005). CAPOZZI, LOUIS. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:290-293_05.

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4
412004Measuring Marketing Effectiveness and Value: The Unisys Marketing Dashboard. (2004). Miller, Amy ; Cioffi, Jennifer. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:03:p:237-243_04.

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4
422005Consumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV Commercials. (2005). Woodside, Arch G. ; TRAPPEY, RANDOLPH J.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:04:p:382-401_05.

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4
432005Simultaneous Media Experience and Synesthesia. (2005). SCHULTZ, DON ; PILOTTA, JOSEPH J.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:19-26_05.

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4
442000Analysis of the Impact of Executional Factors on Advertising Performance. (2000). Furse, David H. ; Stewart, David W.. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:85-88_00.

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4
452005The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty. (2005). Zhou, Nan ; BI, ZILI ; Yang, Zhilin. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:02:p:211-221_05.

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4
462004The Definition and Measurement of Creativity: What Do We Know?. (2004). WEST, DOUGLAS C. ; El-Murad, Jaafar . In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:02:p:188-201_04.

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4
472004The Waste in Advertising Is the Part That Works. (2004). HOLLIER, ANN E. ; Ambler, Tim . In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:04:p:375-389_04.

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4
482004The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together. (2004). Griffin, Abbie ; Peltier, James ; Schultz, Don E. ; ZAHAY, DEBRA. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:3-18_04.

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3
492005How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice. (2005). Woodside, Arch G. ; Uncles, Mark D.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:02:p:229-240_05.

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3
502004Impact of Gender Differences on the Evaluation of Promotional Emails. (2004). PHILLIP, MARISSA V. ; Suri, Rajneesh . In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:04:p:360-368_04.

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3
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12004Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email. (2004). Perry, David ; LEWIS, REGINA ; RAMAN, NIRANJAN ; MOBILIO, LYNNE ; PHELPS, JOSEPH E.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:04:p:333-348_04.

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15
22003Gender and E-Commerce: An Exploratory Study. (2003). HARRIS, MARY ANN ; RODGERS, SHELLY. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:322-329_03.

Full description at Econpapers || Download paper

7
32004Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness. (2004). Libai, Barak ; Lemon, Katherine N. ; HOGAN, JOHN E.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:03:p:271-280_04.

Full description at Econpapers || Download paper

5
42005Corporate Reputation: What Do Consumers Really Care About?. (2005). PAGE, GRAHAM ; FEARN, HELEN. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:305-313_05.

Full description at Econpapers || Download paper

5
52005Managing Brand Experience: The Market Contact Audit. (2005). Chattopadhyay, Amitava ; LABORIE, JEAN-LOUIS. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:9-16_05.

Full description at Econpapers || Download paper

5
62004Sports Celebrity Influence on the Behavioral Intentions of Generation Y. (2004). Bush, Alan J. ; MARTIN, CRAIG A.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:108-118_04.

Full description at Econpapers || Download paper

5
72000Observations: Building Brand Equity by Managing the Brand&s Relationships. (2000). Blackston, Max. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:101-105_00.

Full description at Econpapers || Download paper

4
82003Developing a Scale to Measure the Interactivity of Websites. (2003). Liu, Yuping . In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:207-216_03.

Full description at Econpapers || Download paper

4
92005Anholt Nation Brands Index: How Does the World See America?. (2005). ANHOLT, SIMON. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:296-304_05.

Full description at Econpapers || Download paper

3
102003What Do Customers Consider Important in B2B Websites?. (2003). WARREN, DAVID ; LALA, VISHAL ; Chakraborty, Goutam. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:01:p:50-61_03.

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3
112003Factors Affecting Online Advertising Recall: A Study of Students. (2003). Danaher, Peter ; MULLARKEY, GUY W.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:252-267_03.

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3
122003Message Order Effects and Gender Differences in Advertising Persuasion. (2003). BRUNEL, FR D RIC F., ; NELSON, MICHELLE R.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:330-341_03.

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3
132003Highly Coupon and Sale Prone Consumers: Benefits Beyond Price Savings. (2003). GARRETSON, JUDITH A. ; Burton, Scot. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:162-172_03.

Full description at Econpapers || Download paper

3
142003Effects of Structural and Perceptual Factors on Attitudes toward the Website. (2003). LEE, GUIOHK ; McMILLAN, SALLY J. ; HWANG, JANG-SUN. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:04:p:400-409_03.

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3
152003The Impact of Content and Design Elements on Banner Advertising Click-through Rates. (2003). HERSHBERGER, EDMUND K. ; LOHTIA, RITU ; Donthu, Naveen. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:04:p:410-418_03.

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2
162005A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage. (2005). Assael, Henry . In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:93-123_05.

Full description at Econpapers || Download paper

2
172003Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students. (2003). Dahl, Darren W. ; Manchanda, Rajesh V. ; FRANKENBERGER, KRISTINA D.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:268-280_03.

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2
182004The Emergence of IMC: A Theoretical Perspective. (2004). JONES, GRAHAM SPICKETT ; Li, Tao ; Kitchen, Philip J. ; BRIGNELL, JOANNE. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:19-30_04.

Full description at Econpapers || Download paper

2
192003Practitioners Evolving Views on Product Placement Effectiveness. (2003). PARDUN, CAROL J. ; McKEE, KATHY BRITTAIN ; KARRH, JAMES A.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:138-149_03.

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2
202005An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes. (2005). CLOSE, ANGELINE GRACE ; Finney, Zachary R. ; SNEATH, JULIE Z.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:04:p:373-381_05.

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2
212003Effects of Configuration and Exposure Levels on Responses to Web Advertisements. (2003). Fortin, David R. ; CHTOUROU, MOHAMED SABER ; Chandon, Jean Louis . In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:217-229_03.

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2
222000How Personality Makes a Difference. (2000). Plummer, Joseph T.. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:79-84_00.

Full description at Econpapers || Download paper

2
232005Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities Media Use and Representation Perceptions. (2005). LA FERLE, CARRIE ; Lee, Wei-Na . In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:140-153_05.

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2
242004The Waste in Advertising Is the Part That Works. (2004). HOLLIER, ANN E. ; Ambler, Tim . In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:04:p:375-389_04.

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2
252000How Personality Makes a Difference. (2000). Plummer, Joseph T. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:79-83_00.

Full description at Econpapers || Download paper

2
262000Better Measurement and Management of Brand Value. (2000). Crimmins, James C.. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:136-144_00.

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