[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]
IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
1990 | 0 | 0.08 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.04 | |||||
1991 | 0 | 0.08 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.04 | |||||
1992 | 0 | 0.09 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.04 | |||||
1993 | 0 | 0.1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.05 | |||||
1994 | 0 | 0.11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.06 | |||||
1995 | 0 | 0.2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.08 | |||||
1996 | 0 | 0.22 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.1 | |||||
1997 | 0 | 0.23 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.1 | |||||
1998 | 0 | 0.27 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.12 | |||||
1999 | 0 | 0.29 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.14 | |||||
2000 | 0 | 0.34 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.15 | |||||
2001 | 0 | 0.36 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.16 | |||||
2002 | 0 | 0.4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.21 | |||||
2003 | 0 | 0.41 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.2 | |||||
2004 | 0 | 0.46 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.21 | |||||
2005 | 0 | 0.47 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.22 | |||||
2006 | 0 | 0.47 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.21 | |||||
2007 | 0 | 0.42 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.19 | |||||
2008 | 0 | 0.45 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.21 | |||||
2009 | 0 | 0.44 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.21 | |||||
2010 | 0 | 0.44 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.18 | |||||
2011 | 0 | 0.46 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.21 | |||||
2012 | 0 | 0.47 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.19 | |||||
2013 | 0 | 0.53 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.22 | |||||
2014 | 0 | 0.55 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.21 | |||||
2015 | 0 | 0.55 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.21 | |||||
2016 | 0 | 0.56 | 0.86 | 0 | 43 | 43 | 55 | 37 | 37 | 0 | 0 | 37 | 100 | 37 | 0.86 | 0.2 | ||
2017 | 0.16 | 0.58 | 0.56 | 0.16 | 41 | 84 | 28 | 47 | 84 | 43 | 7 | 43 | 7 | 47 | 100 | 39 | 0.95 | 0.21 |
2018 | 0.2 | 0.7 | 0.64 | 0.2 | 47 | 131 | 26 | 84 | 168 | 84 | 17 | 84 | 17 | 79 | 94 | 44 | 0.94 | 0.28 |
2019 | 0.27 | 0.88 | 0.56 | 0.29 | 52 | 183 | 3 | 103 | 271 | 88 | 24 | 131 | 38 | 84 | 81.6 | 50 | 0.96 | 0.33 |
IF: | Impact Factor: C2Y / D2Y |
AIF: | Average Impact Factor for series in RePEc in year y |
CIF: | Cumulative impact factor |
IF5: | Impact Factor: C5Y / D5Y |
DOC: | Number of documents published in year y |
CDO: | Cumulative number of documents published until year y |
CIT: | Number of citations to papers published in year y |
NCI: | Number of citations in year y |
CCU: | Cumulative number of citations to papers published until year y |
D2Y: | Number of articles published in y-1 plus y-2 |
C2Y: | Cites in y to articles published in y-1 plus y-2 |
D5Y: | Number of articles published in y-1 until y-5 |
C5Y: | Cites in y to articles published in y-1 until y-5 |
SC: | selft citations in y to articles published in y-1 plus y-2 |
%SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
CiY: | Cites in year y to documents published in year y |
II: | Immediacy Index: CiY / Documents. |
AII: | Average Immediacy Index for series in RePEc in year y |
# | Year | Title | Cited |
---|---|---|---|
1 | 2016 | A consumer-perceived consumer-based brand equity scale. (2016). Guzman, Francisco ; Baalbaki, Sally. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.11. Full description at Econpapers || Download paper | 11 |
2 | 2016 | The progression of brand orientation literature in twenty years: A systematic literature review. (2016). Hossain, Mokter ; Wong, Ho Yin ; Anees-Ur, Muhammad. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0008-2. Full description at Econpapers || Download paper | 7 |
3 | 2016 | City branding research and practice: An integrative review. (2016). Perkins, Helen ; Grace, Debra ; Green, Amelia. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.8. Full description at Econpapers || Download paper | 7 |
4 | 2016 | Motivations to interact with brands on Facebook â Towards a typology of consumerâbrand interactions. (2016). Mendes, Ana ; Vacas-De, Leonor ; Machado, Joana Cesar ; Azar, Salim L. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:2:d:10.1057_bm.2016.3. Full description at Econpapers || Download paper | 7 |
5 | 2017 | Consumerâbrand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth. (2017). Woratschek, Herbert ; Popp, Bastian. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:3:d:10.1057_s41262-017-0033-9. Full description at Econpapers || Download paper | 7 |
6 | 2017 | The co-creation continuum: from tactical market research tool to strategic collaborative innovation method. (2017). Markovic, Stefan ; Iglesias, Oriol ; Ind, Nicholas. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:4:d:10.1057_s41262-017-0051-7. Full description at Econpapers || Download paper | 6 |
7 | 2016 | Consumer perceptions of co-branding alliances: Organizational dissimilarity signals and brand fit. (2016). Baade, Annika ; Decker, Carolin. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0013-5. Full description at Econpapers || Download paper | 6 |
8 | 2016 | Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands. (2016). , John ; John , ; Burghausen, Mario ; Santos, Fernando Pinto. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:1:d:10.1057_bm.2015.48. Full description at Econpapers || Download paper | 6 |
9 | 2016 | An integrated model of customer-brand engagement: Drivers and consequences. (2016). Miller, Dale ; Merrilees, Bill ; France, Cassandra. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:2:d:10.1057_bm.2016.4. Full description at Econpapers || Download paper | 5 |
10 | 2016 | Drivers of employee propensity to endorse their corporate brand. (2016). Kleyn, Nicola ; Chiba, Manoj ; Morokane, Pride. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:1:d:10.1057_bm.2015.47. Full description at Econpapers || Download paper | 4 |
11 | 2016 | Positive affectivity as a predictor of consumersâ propensity to be brand loyal. (2016). Cronley, Maria L ; Kardes, Frank R ; Pulligadda, Sanjay. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:2:d:10.1057_bm.2015.43. Full description at Econpapers || Download paper | 4 |
12 | 2018 | Internal brand management: introduction to the special issue and directions for future research. (2018). Burmann, Christoph ; Grace, Debra ; Piehler, Rico. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0096-2. Full description at Econpapers || Download paper | 4 |
13 | 2016 | The Corporate Brand Identity and Reputation Matrix â The case of the Nobel Prize. (2016). Greyser, Stephen A ; Urde, Mats . In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:1:d:10.1057_bm.2015.49. Full description at Econpapers || Download paper | 4 |
14 | 2017 | Antecedents and outcomes of brand experience: an empirical study. (2017). Fatma, Mobin ; Khan, Imran. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:5:d:10.1057_s41262-017-0040-x. Full description at Econpapers || Download paper | 4 |
15 | 2016 | Brand prominence in luxury consumption: Will emotional value adjudicate our longing for status?. (2016). Teah, Min ; Phau, Ian ; Butcher, Luke. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0010-8. Full description at Econpapers || Download paper | 4 |
16 | 2016 | The internal branding process and financial performance in service companies: An examination of the required steps. (2016). Laukkanen, Tommi ; Reijonen, Helen ; Hirvonen, Saku ; Tuominen, Sasu. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.9. Full description at Econpapers || Download paper | 3 |
17 | 2018 | The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength. (2018). Wiedmann, Klaus-Peter ; Hennigs, Nadine ; Haase, Janina ; Labenz, Franziska. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:2:d:10.1057_s41262-017-0061-5. Full description at Econpapers || Download paper | 3 |
18 | 2017 | Fit for life: A content analysis of fitness tracker brands use of Facebook in social media marketing. (2017). Yagnik, Arpan ; Pinto, Mary Beth . In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:1:d:10.1057_s41262-016-0014-4. Full description at Econpapers || Download paper | 3 |
19 | 2018 | Brand associations: the value of ability versus social responsibility depends on consumer goals. (2018). Ashoori, Minoo Talebi ; Lee, Yunjung ; Johnson, Zachary S. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:1:d:10.1057_s41262-017-0070-4. Full description at Econpapers || Download paper | 3 |
20 | 2018 | Trajectories of brand hate. (2018). Fetscherin, Marc ; Grappi, Silvia ; Romani, Simona ; Zarantonello, Lia. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0105-5. Full description at Econpapers || Download paper | 3 |
21 | 2016 | The perceptions of supplier-buyer relations and its affect on the corporate brand. (2016). Abratt, Russell ; Bick, Geoff ; Flax, Jeremy. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:1:d:10.1057_bm.2015.46. Full description at Econpapers || Download paper | 3 |
22 | 2016 | Journal of Brand Management â Year end review 2016. (2016). Powell, Shaun M. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0021-5. Full description at Econpapers || Download paper | 3 |
23 | 2016 | Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector. (2016). James, Richard ; Davenport, Sally ; Daellenbach, Urs ; Renton, Michelle. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.7. Full description at Econpapers || Download paper | 3 |
24 | 2016 | The corporate brand and strategic direction: Senior business school managersâ cognitions of corporate brand building and management. (2016). Wang, Wei-Yue ; John , . In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:1:d:10.1057_bm.2015.45. Full description at Econpapers || Download paper | 3 |
25 | 2017 | The causal relationship between store equity and loyalty: Testing two alternative models in retailing. (2017). Berenguer-Contri, Gloria ; Ruiz-Molina, Maria Eugenia ; Eri, Maja ; Gil-Saura, Irene. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:2:d:10.1057_s41262-016-0024-2. Full description at Econpapers || Download paper | 3 |
26 | 2017 | Journal of Brand Management: year end review 2017. (2017). Powell, Shaun M. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:6:d:10.1057_s41262-017-0078-9. Full description at Econpapers || Download paper | 3 |
27 | 2016 | Getting what youâre worth: Implications that affect firm value in a brand acquisition. (2016). Budeva, Desi ; Gleason, Kimberly ; Fine, Monica B. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:5:d:10.1057_s41262-016-0006-4. Full description at Econpapers || Download paper | 3 |
28 | 2018 | Employeesâ brand understanding, brand commitment, and brand citizenship behaviour: a closer look at the relationships among construct dimensions. (2018). Piehler, Rico. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0099-z. Full description at Econpapers || Download paper | 3 |
29 | 2017 | Connecting or disconnecting: luxury branding on social media and affluent Chinese female consumersâ interpretations. (2017). Wang, YE ; Chen, Huan. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:6:d:10.1057_s41262-017-0050-8. Full description at Econpapers || Download paper | 3 |
30 | 2016 | The role of place branding and image in the development of sectoral clusters: The case of Dubai. (2016). Parahoo, Sanjai K ; Nguyen, Bang ; Dinnie, Keith ; Foroudi, Pantea ; Hafeez, Khalid. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:4:d:10.1057_bm.2016.18. Full description at Econpapers || Download paper | 3 |
31 | 2018 | The impact of increased brand penetration on luxury desirability: a dual effect. (2018). Valette-Florence, Pierre ; Kapferer, Jean-Noel M. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:5:d:10.1057_s41262-018-0091-7. Full description at Econpapers || Download paper | 3 |
32 | 2016 | Country-of-origin fit: When does a discrepancy between brand origin and country of manufacture reduce consumersâ product evaluations?. (2016). Lee, Sang Won ; Tian, Yichao ; Johnson, Zachary S. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:4:d:10.1057_bm.2016.13. Full description at Econpapers || Download paper | 3 |
33 | 2018 | Antecedents and consequences of participation in brand communities: a literature review. (2018). Kulczynski, Alicia ; Baxter, Stacey ; Hook, Margurite. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:4:d:10.1057_s41262-017-0079-8. Full description at Econpapers || Download paper | 3 |
34 | 2017 | The future of brand protection: responding to the global risk. (2017). Wilson, Jeremy M. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:3:d:10.1057_s41262-017-0032-x. Full description at Econpapers || Download paper | 2 |
35 | 2019 | Researching CSR and brands in the here and now: an integrative perspective. (2019). Podnar, Klement ; Golob, Ura . In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:1:d:10.1057_s41262-018-0112-6. Full description at Econpapers || Download paper | 2 |
36 | 2016 | Blogging the brand: Meaning transfer and the case of Weight Watchersâ online community. (2016). Wang, YE ; Willis, Erin. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:4:d:10.1057_bm.2016.16. Full description at Econpapers || Download paper | 2 |
37 | 2018 | Consumer responses to brand deletion. (2018). Mishra, Anubhav A. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:2:d:10.1057_s41262-017-0075-z. Full description at Econpapers || Download paper | 2 |
38 | 2016 | Marketing store brands and manufacturer brands: Role of referent and expert power in merchandising decisions. (2016). Chimhundu, Ranga. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:5:d:10.1057_s41262-016-0003-7. Full description at Econpapers || Download paper | 2 |
39 | 2018 | 20 Years of brand personality: a bibliometric review and research agenda. (2018). Radler, Viktoria Maria. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:4:d:10.1057_s41262-017-0083-z. Full description at Econpapers || Download paper | 2 |
40 | 2016 | Brand owner approaches to assessing the risk of product counterfeiting. (2016). Sullivan, Brandon A ; Wilson, Jeremy M. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.10. Full description at Econpapers || Download paper | 2 |
41 | 2017 | Brand value, accounting standards, and mergers and acquisitions: âThe Moribund Effectâ. (2017). Keller, Kevin Lane ; Sinclair, Roger. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:2:d:10.1057_s41262-016-0025-1. Full description at Econpapers || Download paper | 2 |
42 | 2017 | Narrow, powerful, and public: the influence of brand breadth in the luxury market. (2017). Wingate, Nikki ; Kim, Youngseon. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:5:d:10.1057_s41262-017-0043-7. Full description at Econpapers || Download paper | 2 |
43 | 2017 | The roles of identity and brand equity in organic consumption behavior: Private label brands versus national brands. (2017). Bartels, Jos ; Reinders, Machiel J. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:1:d:10.1057_s41262-016-0019-z. Full description at Econpapers || Download paper | 2 |
44 | 2017 | Brand champion behaviour: Its role in corporate branding. (2017). Stuart, Helen ; Freeman, Susan ; Mavondo, Felix ; Yakimova, Raisa. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:6:d:10.1057_s41262-017-0057-1. Full description at Econpapers || Download paper | 2 |
45 | 2019 | Co-creating polyphony or cacophony? A case study of a public organizationâs brand co-creation process and the challenge of orchestrating multiple internal voices. (2019). Kjeldsen, Anna Karina ; Schmeltz, Line . In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:3:d:10.1057_s41262-018-0124-2. Full description at Econpapers || Download paper | 2 |
46 | 2018 | Asian city brand meaning: a Hong Kong perspective. (2018). Chiu, Charles Chin ; Ge, Gloria L ; Miller, Dale ; Merrilees, Bill. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:1:d:10.1057_s41262-017-0073-1. Full description at Econpapers || Download paper | 2 |
47 | 2018 | The brand experience extended model: a meta-analysis. (2018). Pinto, Diego Costa ; Sampaio, Claudio Hoffmann ; Ladeira, Wagner Junior ; Santini, Fernando Oliveira. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0104-6. Full description at Econpapers || Download paper | 2 |
48 | 2017 | Gamification as a platform for brand co-creation experiences. (2017). Ferreira, Andre ; Nobre, Helena. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:4:d:10.1057_s41262-017-0055-3. Full description at Econpapers || Download paper | 2 |
49 | 2017 | Self-congruence is not everything for a brand: initial evidence supporting the relevance of identity cultivation in a college student role-identity context. (2017). Allen, Chris T ; Ewing, Douglas R. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:5:d:10.1057_s41262-017-0047-3. Full description at Econpapers || Download paper | 2 |
50 | 2018 | Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity. (2018). Watkins, Brandi ; Hur, Songyee ; Lee, Jung Eun. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:5:d:10.1057_s41262-018-0092-6. Full description at Econpapers || Download paper | 2 |
# | Year | Title | Cited |
---|---|---|---|
1 | 2016 | A consumer-perceived consumer-based brand equity scale. (2016). Guzman, Francisco ; Baalbaki, Sally. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.11. Full description at Econpapers || Download paper | 8 |
2 | 2016 | City branding research and practice: An integrative review. (2016). Perkins, Helen ; Grace, Debra ; Green, Amelia. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.8. Full description at Econpapers || Download paper | 6 |
3 | 2016 | The progression of brand orientation literature in twenty years: A systematic literature review. (2016). Hossain, Mokter ; Wong, Ho Yin ; Anees-Ur, Muhammad. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0008-2. Full description at Econpapers || Download paper | 5 |
4 | 2016 | Consumer perceptions of co-branding alliances: Organizational dissimilarity signals and brand fit. (2016). Baade, Annika ; Decker, Carolin. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0013-5. Full description at Econpapers || Download paper | 5 |
5 | 2016 | Motivations to interact with brands on Facebook â Towards a typology of consumerâbrand interactions. (2016). Mendes, Ana ; Vacas-De, Leonor ; Machado, Joana Cesar ; Azar, Salim L. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:2:d:10.1057_bm.2016.3. Full description at Econpapers || Download paper | 5 |
6 | 2017 | The co-creation continuum: from tactical market research tool to strategic collaborative innovation method. (2017). Markovic, Stefan ; Iglesias, Oriol ; Ind, Nicholas. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:4:d:10.1057_s41262-017-0051-7. Full description at Econpapers || Download paper | 5 |
7 | 2017 | Consumerâbrand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth. (2017). Woratschek, Herbert ; Popp, Bastian. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:3:d:10.1057_s41262-017-0033-9. Full description at Econpapers || Download paper | 5 |
8 | 2016 | Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands. (2016). , John ; John , ; Burghausen, Mario ; Santos, Fernando Pinto. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:1:d:10.1057_bm.2015.48. Full description at Econpapers || Download paper | 4 |
9 | 2018 | Internal brand management: introduction to the special issue and directions for future research. (2018). Burmann, Christoph ; Grace, Debra ; Piehler, Rico. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0096-2. Full description at Econpapers || Download paper | 4 |
10 | 2018 | The impact of increased brand penetration on luxury desirability: a dual effect. (2018). Valette-Florence, Pierre ; Kapferer, Jean-Noel M. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:5:d:10.1057_s41262-018-0091-7. Full description at Econpapers || Download paper | 3 |
11 | 2018 | The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength. (2018). Wiedmann, Klaus-Peter ; Hennigs, Nadine ; Haase, Janina ; Labenz, Franziska. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:2:d:10.1057_s41262-017-0061-5. Full description at Econpapers || Download paper | 3 |
12 | 2017 | Journal of Brand Management: year end review 2017. (2017). Powell, Shaun M. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:6:d:10.1057_s41262-017-0078-9. Full description at Econpapers || Download paper | 3 |
13 | 2018 | Employeesâ brand understanding, brand commitment, and brand citizenship behaviour: a closer look at the relationships among construct dimensions. (2018). Piehler, Rico. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0099-z. Full description at Econpapers || Download paper | 3 |
14 | 2018 | Brand associations: the value of ability versus social responsibility depends on consumer goals. (2018). Ashoori, Minoo Talebi ; Lee, Yunjung ; Johnson, Zachary S. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:1:d:10.1057_s41262-017-0070-4. Full description at Econpapers || Download paper | 3 |
15 | 2016 | An integrated model of customer-brand engagement: Drivers and consequences. (2016). Miller, Dale ; Merrilees, Bill ; France, Cassandra. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:2:d:10.1057_bm.2016.4. Full description at Econpapers || Download paper | 3 |
16 | 2018 | Antecedents and consequences of participation in brand communities: a literature review. (2018). Kulczynski, Alicia ; Baxter, Stacey ; Hook, Margurite. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:4:d:10.1057_s41262-017-0079-8. Full description at Econpapers || Download paper | 3 |
17 | 2017 | Antecedents and outcomes of brand experience: an empirical study. (2017). Fatma, Mobin ; Khan, Imran. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:5:d:10.1057_s41262-017-0040-x. Full description at Econpapers || Download paper | 3 |
18 | 2018 | Trajectories of brand hate. (2018). Fetscherin, Marc ; Grappi, Silvia ; Romani, Simona ; Zarantonello, Lia. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0105-5. Full description at Econpapers || Download paper | 3 |
19 | 2016 | Getting what youâre worth: Implications that affect firm value in a brand acquisition. (2016). Budeva, Desi ; Gleason, Kimberly ; Fine, Monica B. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:5:d:10.1057_s41262-016-0006-4. Full description at Econpapers || Download paper | 2 |
20 | 2018 | Luxury brands do not glitter equally for everyone. (2018). ÃÂrkmez, Taylan ; Wagner, Ralf ; Urkmez, Taylan ; Aliyev, Farhad. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:4:d:10.1057_s41262-017-0085-x. Full description at Econpapers || Download paper | 2 |
21 | 2018 | Personality-driven luxury brand management. (2018). Phan, Michel ; Crener-Ricard, Sandrine ; Atwal, Glyn ; Heine, Klaus. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:5:d:10.1057_s41262-018-0090-8. Full description at Econpapers || Download paper | 2 |
22 | 2018 | Building corporate reputation through consumer responses to green new products. (2018). Wilson, Theresa ; Pritchard, Mark. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:1:d:10.1057_s41262-017-0071-3. Full description at Econpapers || Download paper | 2 |
23 | 2019 | Increasing purchasing intention of eco-efficient products: the role of the advertising communication strategy and the branding strategy. (2019). Veiga, Ricardo Teixeira ; Lopes, Evandro Luiz. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:5:d:10.1057_s41262-019-00150-0. Full description at Econpapers || Download paper | 2 |
24 | 2018 | The brand experience extended model: a meta-analysis. (2018). Pinto, Diego Costa ; Sampaio, Claudio Hoffmann ; Ladeira, Wagner Junior ; Santini, Fernando Oliveira. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0104-6. Full description at Econpapers || Download paper | 2 |
25 | 2018 | An experiment on non-luxury fashion counterfeit purchase: the effects of brand reputation, fashion attributes, and attitudes toward counterfeiting. (2018). Kang, Jiyun ; Park-Poaps, Haesun . In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:2:d:10.1057_s41262-017-0077-x. Full description at Econpapers || Download paper | 2 |
26 | 2016 | Brand prominence in luxury consumption: Will emotional value adjudicate our longing for status?. (2016). Teah, Min ; Phau, Ian ; Butcher, Luke. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0010-8. Full description at Econpapers || Download paper | 2 |
27 | 2016 | Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector. (2016). James, Richard ; Davenport, Sally ; Daellenbach, Urs ; Renton, Michelle. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.7. Full description at Econpapers || Download paper | 2 |
28 | 2016 | The internal branding process and financial performance in service companies: An examination of the required steps. (2016). Laukkanen, Tommi ; Reijonen, Helen ; Hirvonen, Saku ; Tuominen, Sasu. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.9. Full description at Econpapers || Download paper | 2 |
29 | 2018 | 20 Years of brand personality: a bibliometric review and research agenda. (2018). Radler, Viktoria Maria. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:4:d:10.1057_s41262-017-0083-z. Full description at Econpapers || Download paper | 2 |
30 | 2016 | Country-of-origin fit: When does a discrepancy between brand origin and country of manufacture reduce consumersâ product evaluations?. (2016). Lee, Sang Won ; Tian, Yichao ; Johnson, Zachary S. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:4:d:10.1057_bm.2016.13. Full description at Econpapers || Download paper | 2 |
31 | 2017 | Connecting or disconnecting: luxury branding on social media and affluent Chinese female consumersâ interpretations. (2017). Wang, YE ; Chen, Huan. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:6:d:10.1057_s41262-017-0050-8. Full description at Econpapers || Download paper | 2 |
32 | 2016 | The role of place branding and image in the development of sectoral clusters: The case of Dubai. (2016). Parahoo, Sanjai K ; Nguyen, Bang ; Dinnie, Keith ; Foroudi, Pantea ; Hafeez, Khalid. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:4:d:10.1057_bm.2016.18. Full description at Econpapers || Download paper | 2 |
33 | 2018 | The influence of perceived strength of brand origin on willingness to pay more for luxury goods. (2018). Felix, Reto ; Minor, Michael S ; Siew, Shir-Way. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0114-4. Full description at Econpapers || Download paper | 2 |
34 | 2018 | Brand fidelity: a relationship maintenance perspective. (2018). King, Ceridwyn ; Ross, Mitchell ; Grace, Debra. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0127-z. Full description at Econpapers || Download paper | 2 |
35 | 2016 | The Corporate Brand Identity and Reputation Matrix â The case of the Nobel Prize. (2016). Greyser, Stephen A ; Urde, Mats . In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:1:d:10.1057_bm.2015.49. Full description at Econpapers || Download paper | 2 |
36 | 2018 | Consumer responses to brand deletion. (2018). Mishra, Anubhav A. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:2:d:10.1057_s41262-017-0075-z. Full description at Econpapers || Download paper | 2 |
37 | 2017 | The causal relationship between store equity and loyalty: Testing two alternative models in retailing. (2017). Berenguer-Contri, Gloria ; Ruiz-Molina, Maria Eugenia ; Eri, Maja ; Gil-Saura, Irene. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:2:d:10.1057_s41262-016-0024-2. Full description at Econpapers || Download paper | 2 |
38 | 2016 | Drivers of employee propensity to endorse their corporate brand. (2016). Kleyn, Nicola ; Chiba, Manoj ; Morokane, Pride. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:1:d:10.1057_bm.2015.47. Full description at Econpapers || Download paper | 2 |
39 | 2018 | Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity. (2018). Watkins, Brandi ; Hur, Songyee ; Lee, Jung Eun. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:5:d:10.1057_s41262-018-0092-6. Full description at Econpapers || Download paper | 2 |
40 | 2016 | Positive affectivity as a predictor of consumersâ propensity to be brand loyal. (2016). Cronley, Maria L ; Kardes, Frank R ; Pulligadda, Sanjay. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:2:d:10.1057_bm.2015.43. Full description at Econpapers || Download paper | 2 |
41 | 2018 | Modeling brand immunity: the moderating role of generational cohort membership. (2018). Jeya, Joseph S ; Harikrishnan, K ; Saju, B. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:2:d:10.1057_s41262-017-0063-3. Full description at Econpapers || Download paper | 2 |
42 | 2018 | Asian city brand meaning: a Hong Kong perspective. (2018). Chiu, Charles Chin ; Ge, Gloria L ; Miller, Dale ; Merrilees, Bill. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:1:d:10.1057_s41262-017-0073-1. Full description at Econpapers || Download paper | 2 |
43 | 2019 | Researching CSR and brands in the here and now: an integrative perspective. (2019). Podnar, Klement ; Golob, Ura . In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:1:d:10.1057_s41262-018-0112-6. Full description at Econpapers || Download paper | 2 |
44 | 2017 | Fit for life: A content analysis of fitness tracker brands use of Facebook in social media marketing. (2017). Yagnik, Arpan ; Pinto, Mary Beth . In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:1:d:10.1057_s41262-016-0014-4. Full description at Econpapers || Download paper | 2 |
45 | 2018 | Sponsorship as an internal branding tool and its effects on employeesâ identification with the brand. (2018). Grohs, Reinhard ; Hofer, Katharina Maria . In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0098-0. Full description at Econpapers || Download paper | 2 |
46 | 2016 | Journal of Brand Management â Year end review 2016. (2016). Powell, Shaun M. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0021-5. Full description at Econpapers || Download paper | 2 |
Year | Title | |
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2019 | Hizmet Kalitesi ile Algılanan DeÄer Arasındaki Ä°liÅkide KuÅaÄın Moderatör Etkisi: Havayolu Endüstrisinde X ve Y KuÅaÄı Ãzerine Bir AraÅtırma. (2019). Erturgut, Ramazan ; Gurler, Hasan Emin. In: Istanbul Business Research. RePEc:ist:ibsibr:v:48:y:2019:i:2:p:335-365. Full description at Econpapers || Download paper | |
2019 | Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives. (2019). Ha, Tran ; Ngo, Liem Viet ; Xuan, Diem Khac. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:2:d:10.1057_s41262-018-0118-0. Full description at Econpapers || Download paper | |
2019 | Refining brand strategy: insights into how the âinformed poseurâ legitimizes purchasing counterfeits. (2019). , Peter ; PEter, ; Lee, Yang-Im . In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:5:d:10.1057_s41262-019-00153-x. Full description at Econpapers || Download paper | |
2019 | City branding through cinema: the case of postcolonial Hong Kong. (2019). Shih, Eric ; Chen, Steven . In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:5:d:10.1057_s41262-018-0119-z. Full description at Econpapers || Download paper | |
2019 | Effects of value and innovation on brand equity in retailing. (2019). Gil-Saura, Irene ; Fuentes-Blasco, Maria ; Moliner-Velazquez, Beatriz. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00159-5. Full description at Econpapers || Download paper | |
2019 | From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands. (2019). Haddad, Stephanie ; Farah, Maya F ; Mrad, Mona. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:5:d:10.1057_s41262-018-00146-2. Full description at Econpapers || Download paper | |
2019 | Defending a brands luxary positionning thanks to its brans champion : the key role oh the art director on instagram. (2019). Mercanti-Guerin, Maria ; de Lassus, Christel. In: Post-Print. RePEc:hal:journl:hal-02317551. Full description at Econpapers || Download paper | |
2019 | Identifying the antecedents of postsâ popularity on Facebook Fan Pages. (2019). , Alton ; Banerjee, Snehasish. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00157-7. Full description at Econpapers || Download paper | |
2019 | Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption. (2019). Melewar, T C ; Hussain, Shahzeb ; Tortora, Debora ; Foroudi, Pantea ; Cuomo, Maria Teresa. In: Sustainability. RePEc:gam:jsusta:v:11:y:2019:i:23:p:6791-:d:292449. Full description at Econpapers || Download paper | |
2019 | Consumers perceptions on complexity and prospects of ethical luxury: Qualitative insights from Taiwan. (2019). Karatzas, Stelios ; Priporas, Constantinos Vasilios ; Kapoulas, Alexandros. In: Australasian marketing journal. RePEc:eee:aumajo:v:27:y:2019:i:4:p:224-232. Full description at Econpapers || Download paper | |
2019 | A Systematic Mapping Study on Customer Loyalty and Brand Management. (2019). Tartaglione, Andrea Moretta ; Granata, Giuseppe ; Russo, Giuseppe ; Cavacece, Ylenia. In: Administrative Sciences. RePEc:gam:jadmsc:v:9:y:2019:i:1:p:8-:d:196863. Full description at Econpapers || Download paper | |
2019 | Introducing multi-dimensional brand architecture: taking structure, market orientation and stakeholder alignment into account. (2019). Uggla, Henrik ; Sberg, Per. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:5:d:10.1057_s41262-018-00147-1. Full description at Econpapers || Download paper | |
2019 | Managing Open-Innovation between Competitors: A Project-Level Approach. (2019). Bez, Sea Matilda ; Seran, Thuy. In: Post-Print. RePEc:hal:journl:hal-02427680. Full description at Econpapers || Download paper | |
2019 | The Rediscovery of Brand Experience Dimensions with Big Data Analysis: Building for a Sustainable Brand. (2019). Kim, Hyun-Jung ; Connerton, Timothy Paul ; Oh, Jooseok. In: Sustainability. RePEc:gam:jsusta:v:11:y:2019:i:19:p:5438-:d:272496. Full description at Econpapers || Download paper | |
2019 | Exploring brand strengths nomological net and its dimensional dynamics. (2019). Casidy, Riza ; Wymer, Walter. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:49:y:2019:i:c:p:11-22. Full description at Econpapers || Download paper | |
2019 | Enhancing brand relationship performance through customer participation and value creation in social media brand communities. (2019). Wyllie, Jessica ; Carlson, Jamie ; Voola, Ranjit ; Rahman, Mohammad M. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:50:y:2019:i:c:p:333-341. Full description at Econpapers || Download paper | |
2019 | Relationship quality determinants and outcomes in retail banking services: The role of customer experience. (2019). Pinto, Teresa ; Fernandes, Teresa. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:50:y:2019:i:c:p:30-41. Full description at Econpapers || Download paper | |
2019 | How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mod. (2019). Wong, Ho Yin ; Sultan, Parves . In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:3:d:10.1057_s41262-018-0131-3. Full description at Econpapers || Download paper | |
2019 | Employees as a second audience: the effect of external communication on internal brand management outcomes. (2019). Burmann, Christoph ; Schade, Michael ; Piehler, Rico. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:4:d:10.1057_s41262-018-0135-z. Full description at Econpapers || Download paper | |
2019 | Luxury brands pursuing lifestyle positioning: effects on willingness to pay. (2019). Porcheddu, Daniele ; Melara, Robert D ; Massara, Francesco. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:3:d:10.1057_s41262-018-0130-4. Full description at Econpapers || Download paper | |
2019 | When do social alliances pay off? How the effect on corporate image depends on consumersâ prosocial attitudes. (2019). Dens, Nathalie ; Roosens, Bram. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:2:d:10.1057_s41262-018-0126-0. Full description at Econpapers || Download paper | |
2019 | A comprehensive look at luxury brand marketing research from 2000 to 2016: a bibliometric study and content analysis. (2019). ÃÂrkmez, Taylan ; Wagner, Ralf ; Aliyev, Farhad. In: Management Review Quarterly. RePEc:spr:manrev:v:69:y:2019:i:3:d:10.1007_s11301-018-00152-3. Full description at Econpapers || Download paper | |
2019 | The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions. (2019). Grimm, Pamela E ; Wiggins, Jennifer ; Kuchmaner, Christina A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:47:y:2019:i:c:p:129-143. Full description at Econpapers || Download paper | |
2019 | How psychological ownership stimulates participation in online brand communities? The moderating role of member type. (2019). Kumar, Jitender. In: Journal of Business Research. RePEc:eee:jbrese:v:105:y:2019:i:c:p:243-257. Full description at Econpapers || Download paper |
Year | Citing document | |
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2019 | Journal of Brand Management: year end review 2019. (2019). Powell, Shaun M. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00172-8. Full description at Econpapers || Download paper |
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2018 | Self-Reporting CSR Activities: When Your Company Harms, Do You Self-Disclose?. (2018). Lee, Yunjung ; Ashoori, Minoo Talebi ; Johnson, Zachary. In: Corporate Reputation Review. RePEc:pal:crepre:v:21:y:2018:i:4:d:10.1057_s41299-018-0051-x. Full description at Econpapers || Download paper | |
2018 | Brand fidelity: a relationship maintenance perspective. (2018). King, Ceridwyn ; Ross, Mitchell ; Grace, Debra. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0127-z. Full description at Econpapers || Download paper | |
2018 | Twenty-five years of the Journal of Brand Management. (2018). Powell, Shaun M ; Kernstock, Joachim. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0138-9. Full description at Econpapers || Download paper | |
2018 | Journal of Brand Management: year end review 2018. (2018). Powell, Shaun M. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0139-8. Full description at Econpapers || Download paper |
Year | Citing document | |
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2017 | Journal of Brand Management: year end review 2017. (2017). Powell, Shaun M. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:6:d:10.1057_s41262-017-0078-9. Full description at Econpapers || Download paper |
Year | Citing document | |
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2016 | Corporate brands and corporate marketing: Emerging trends in the big five eco-system. (2016). Kleyn, Nicola ; Abratt, Russell ; John , . In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:1:d:10.1057_bm.2015.51. Full description at Econpapers || Download paper | |
2016 | Journal of Brand Management â Year end review 2016. (2016). Powell, Shaun M. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0021-5. Full description at Econpapers || Download paper |